3 Marketing Mistakes You MUST Avoid | Marketing Tips and Tricks for Startups to Follow


one of the first startups that I ever created and I raced tons of money well over 10 million bucks for with KISSmetrics and guess what it didn’t do well financially especially in the early stages we burned over 4 million dollars before we even saw our first dollar in revenue hi everyone I’m Neil Patel and today I’m gonna share with you three marketing mistakes that you ought to avoid the first tip I have for you is don’t spend too much time building out your product without marketing it I kiss metrics what we would do is we’re like oh my god we want to quit this best analytics tool and software and then we’re gonna market it and then we’re gonna make a ton of money spent years building it and then when we market it and you know what we found out people like Neal I don’t understand why I need this that was a huge mistake not just a huge mistake on mine that was a huge financial mistake you’re talking about four million dollars that’s a lot of money the point I’m trying to make is if you’re gonna create a product or service go out there and test the market there’s nothing wrong with spending a few hundred dollars or a few thousand dollars or even just picking up the phone and talking people would be like hey John hey what’s up this is my idea what do you think about this would you pay for it and try to even collect money even if you don’t have your product or service and if people give you their money you could reap on them right away I’m not even saying yet to deliver the product just refund them say I’m sorry get on the phone with them apologize maybe give him a free Starbucks gift card and what you’ll find is if what you’re doing is gonna make you money or not so don’t go out there spending a ton of time and energy building something without marketing it if you don’t mark it whatever you’re planning on building and knowing if people are willing to pay for it you could be making a huge mistake don’t do what I used to do the second tip I have for you is don’t market to everyone I don’t care if you think everyone in the world would love your product that’s not the case pick one audience muscle you see detergent companies out there you know largely detergent marking two moms or four babies or kids or saying this is the organic one they’re picking a niche even a product that everyone needs out there they’re still picking a really specific segment of a market to market to and you should be doing the same thing to in which you shouldn’t be Arcanine to everyone so pick the audience that you want to market to and just focus on them good example of this is convertkit they built a marketing software that helps you with email marketing they tried competing with MailChimp and everyone being like oh this is better email marketing they didn’t do well once they picked a marketing software that was specifically focused on marketing just to people who have a blog they started hitting ten million dollars in revenue within two years that’s right 10 million a year in two years by just picking a specific segment and that’s what you needed to do so pick a niche go after it just market to them and then later on you could expand a market to more people but you need a first dominate that niche and the third tip I have for you is caring for branding over customer acquisition especially at the beginning and on a side note there’s rain right now in LA so if you’re hearing the rain you know on this video I do apologize never really expected this in sunny LA if you’re a new startup or a new company and you want to focus on branding that’s fine you can but why would you focus on building a brand we don’t even have any customers go out there and acquire the customers go test Facebook Ads go test Google hours go tes SEO go test content marketing and podcast advertising go do it all it’s like spaghetti go throw it on the wall see what sticks and if there’s a good ROI keep doing more of it but that’s the whole purpose of marketing why would you go out there and try to build a big brand be like I want to be the next uber or McDonald’s I want to be the next coca-cola if you don’t have any customers go acquire the customers first once you do you’ll be able to build your brand over time well most people don’t tell you about branding is when you acquire more and more customers and people use your part or service you’re building a brand so don’t think about a brand as like oh I need to get my logo everywhere that’s not just brand building the best brand building is people using your product or service they’re loving it and then telling their family and friends about it and be like oh my god you gotta buy snuggles or you gotta buy this toilet paper it’s really soft on your tushy you gotta be really picky about your customers and making sure the right ones love your product and that’s why it relates to tip number two which I already discussed mark it to a specific niche so if you get people to love what you’re doing you’re acquiring these customers under using it and they love it they’re much more likely to keep telling other people about your product or service and that’s what builds a brand you don’t see Amazon doing a ton of TV advertising back in the day but yeah there are multi-billion dollar company same with Google but how they build this huge brand everyone was using their products their services having amazing experience to me like oh my god this Google is so much better than Yahoo you have to use it Yahoo what right no one’s talking about Yahoo these days same with being her MSN and the same goes with your company you’ll build your brand by acquiring users getting to muse your parker service and providing amazing experience the key is to knock their socks off if you knock their socks off and delight them you’ll create an amazing brand over time so those are three tips that you need a fall if you don’t want to fail avoid the making the mistakes that I was making and you should be good to go if you like this content make sure you subscribe to the channel join the community I’m gonna be here every single week helping you girl with your marketing in your business and of course leave a comment if you have any questions I’m here to help you out

57 Replies to “3 Marketing Mistakes You MUST Avoid | Marketing Tips and Tricks for Startups to Follow

  1. Should I write articles which are already have written by others…But I'm giving more detailed and Simple ! …
    I think you got my queries 🙂

  2. Hey Neil, I get it how you are telling to select a niche but being a digital marketing agency I am not able to find out my niche as it is needed by everyone. Please just elaborate on this so I could have a clearer view about my company's future in my mind.

  3. That's a great advice Neil…I did this for one of my niche product..I created a website, did SEO and start receiving leads even without having actual product..and initially I have to told customers that we are out stock & you have to wait till next month..This gives me time buy from supplier..It took me 2-3 months & roughly $200 for domain, hosting n few articles to test the market.

  4. Watched the video twice, just left 1 like lol , Neil, I´m having troubles focusing on just one project. I´m employed on a regular job and trying things on the side. Whta do you do to focus on just one proyect or to organize yourself? Thanks Neil, all the best

  5. Hi I want to start a blog on finding opportunities like jobs and conference global and I find it difficult to find information do you have any advice

  6. My biggest mistake was trying to offer everything with my marketing agency. Now I focus on strictly search engine and display Network. Big difference.

  7. Great video, Neil! 👌🏽 I have Mailchimp for my blog, should I have used Convert Kit instead? Does it matter which one is used for a blog?

  8. Neil is very good student. I trained him in my virtual gym and now he much calmer better marketing manager at Kiss Me Tricks company. Very good Neil, we must train in real life someday. BE THE BEST

  9. Hey Neil! Great video. I need your help picking a niche and blowing up my website builder. Can we chat? www.CloudLGS.com

  10. Hey Neil, just wondering if I could get your feedback on this site: http://teamblogventure.com/index.php Thanks so much!

  11. Neil You often mention to bypass or shift the focus away from branding(logos etc) and simply focus on customer experience, but couldn’t this be a costly mistake? I think your audience would love a video or podcast that discusses more of the legalities involved. I can’t recall this area being covered much on Marketing School either. Maybe because you’re not a lawyer you shy away from offering legal advice which is understandable. I am stuck or have been slowed down personally in trying to form my LLC and trademark my logos etc. Isn’t this a necessity? Without it, couldn’t someone literally see your brand, Trademark it before you do and prevent you from expanding by claiming you’re infringing on their trademark? That is scary. Please share you legal woes or tips in this area. Thanks

  12. Neil can I get ecom sells without advertisement.And work best in e-commerce niche audience or common store.

  13. Hey, could you make a video on how to make lots of money without investing because I am only 13 and my parents doesn't like to invest in such things.

  14. Thanks Bro for giving Excellent tips.If you make videos in hindi you will grow more without any advertising…….

  15. Great Video as always 🙂
    I have a question:
    My blog is totally personal and about my stories and experiences, how should I do the SEO for it? No one searches for a story?

    Thanks 😀

  16. Awesome info, Neil. This is so relevant to us as we're just launching a new service next month. It was a real wake-up call to start doing more marketing around our offering to educate the customer about why they need it rather than putting it off until launch.
    On a side note, from a YouTube perspective, your delivery seems a lot better in this video. Keep it up. 🙂

  17. I think 1 of the worst mistakes to make is not learning the skill to sale online and what to do after that first sale. At the end of the day that is all that matters NOT views, subscribers, likes or fans.

  18. Love the 3rd tip Neil – true branding is imparting an unforgettable, valued experience of your product/service for your target market.In essence, branding is creating your marketing value as a start-up entrepreneur!

  19. What was your approximate expenditure on making this YouTube channel This Big with a lot of subscribers?

  20. Great Tips! 1 Challenge I have is that I am a dating / relationship coach. I specialize in Communication between men and women. Men simply will not give word of mouth because men are embarrassed and don't' want to tell people they had to take a course on how to meet women, romance women and or understand their wives. There is a shame factor there. Women on the other hand immediately tell their friends and people they know… This last fall / winter I had 5 former customers text me and email me on Halloween and a few more at Christmas either call me or text me to wish me a Merry Christmas… And to tell me how much my course has impacted their lives even 2 years later!! They Love the course and think it's the Best on the planet. But they all tell me they just are embarrassed to tell their friends, etc… That being said, I do have about a dozen video testimonials that some have done for me. So I have that. And the testimonials on the book pages are phenomenal… but overall word of mouth just doesn't happen from the men. ugh!!

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