7 Online Marketing Mistakes You Need to Stop Making | Neil Patel


– You’re doing online marketing, but you’re finding that it’s
really hard to get results no matter what you do. Hey everyone, I’m Neil Patel. And today, I’m going to break down seven online marketing
mistakes that you need to stop. (bright music) Before we get started, make sure you subscribe to this channel. That way, when we release
more videos like this, you’ll get notified. You’re probably wondering,
you’re doing all these things, but why aren’t you seeing results? Well, even if you’re
doing the right things, if you’re also doing the
wrong things at the same time, it’s going to hurt you and
it’s going to avoid you from getting the results that you deserve. So question for you, how many of you are not seeing
the results that you want? If you’re not seeing the results you want, leave a comment below with no. If you’re seeing the
results that you want, leave a comment below with yes. Mistake number one, not collecting emails. It doesn’t matter how good
you are with SEO or marketing, very small percentage of
your visitors are ever going to convert into customers. By collecting emails, not
only can you get people to come back to your site, but you can convince them
to convert over emails. The moment someone gives
you their email address, think of that as a micro-commitment. They’re much more likely
to convert into a customer because they committed. They already gave you something. That’s why you want to collect emails. And you can do this through
sliders or exit pop-ups. You can do this for free
using tools like Hello Bar. The second mistake you’re making is you’re not collecting subscribers through push notifications. Are you using push notifications? Out of curiosity, if you are, leave a comment with yes. If you’re not, leave a
comment below with no. Now, there’s free tools
like Subscribers.com that’ll make it easy. You just add in a JavaScript
or a WordPress plugin and then when people come to your website, they’ll automatically
subscribe through the browser. Anytime you have new content
or products or services that you want to sell,
then you can notify ’em through Subscribers. The reason tip number one,
not collecting emails, and tip numbers on getting more push notification subscribers
are really important is because you need to build a brand. And this gets you into the third mistake. See, Google doesn’t want to
rank sites that aren’t brands. Why is this? There’s a issue out
there called fake news. That’s why they’re pushing
brands over anything else. And it’s not just going
to be Facebook and Google. Eventually, it’s going to
be Twitter and LinkedIn and all the sites out there. So when you get people back
to your site seven times, you’re much more likely to build a brand. It’s called the Rule of 7 in marketing. So with your site, you want to provide
amazing user experience. And when you provide
amazing user experience, create a great product,
create a great service, it’ll help you build a
great brand over time. The fourth mistake you’re
making is not interlinking. You may notice on Google,
I’m ranking for terms like online marketing on page one. You’re probably wondering,
how did I do this? Lot of it comes down to interlinking. In my sidebar, I link to my
most popular pages of content. When I write blog posts
related to online marketing, I link back to the online marketing guide that talks about what online marketing is. By having all these links,
it helps me rank higher. The fifth mistake I have for you is just focusing on text-based content. The future of digital
marketing is moving to video. It doesn’t mean you
should stop doing text, it means you should also be doing video. When you do video, you’re
going to get more traffic ’cause everyone’s lacking it. LinkedIn wants it right now,
YouTube wants more of it, Facebook wants it,
Instagram even wants it. Why is this? They want to crush the
television networks. You look at things like the Oscars or traditional movie theaters, they’re not doing as well. You look at traditional TV, they’re going to get crushed, why? It’s because of Facebook,
it’s because of Google, it’s because of Netflix. So if you’re there creating
that video content, you can be part of it and you’re
going to get extra traffic because they want as much help as possible to crush these big, old school companies. The sixth mistake that you’re making is you’re only sticking to
a few marketing channels. Marketing is competitive now. People raise venture capital, hundreds of millions of dollars,
just so they can compete in marketing and sales. You need to do more than one or two or three marketing channels. The more you do, the better
off you’re going to be. The seventh mistake I have for you is not asking for the sale. Whether it’s a lead or
whether it’s getting people to buy your product, there’s nothing wrong with
asking people to buy from you. If you don’t, you’re not
going to generate any sales. And everyone’s like,
I get all this traffic through my online marketing,
but no one’s converting. Why? Because you’re not asking for a sale. So if you avoid those mistakes,
you follow those tips, you’re going to generate more sales, do better at online marketing,
and you’re going to crush it. And if you need extra help,
check out my ad agency, Neil Patel Digital. And if you enjoyed watching this video, like it, comment, share, subscribe. I appreciate it, thanks.

82 Replies to “7 Online Marketing Mistakes You Need to Stop Making | Neil Patel

  1. How many of you are not seeing the results that you want? If you're not seeing the results you want, leave a comment below with "no". If you're seeing the results that you want, leave a comment below with "yes".

  2. Thanks Once again for Valuable Information Neil!
    These tips are really helpful that I wrote down each one of them and try to implement them as soon as I can ๐Ÿ™๐Ÿ‘๐Ÿป๐ŸŽˆ๐ŸŽˆ

  3. Hi Neil, but how to focus on so many marketing channels if you are one man show and almost no budget. Can you make videos about leveraging those things? Thanks!

  4. Neil please do this for your video.
    Your content is great, but most of the people like to watching visual with voice not only voice.
    You can check Brian videos he uses both visual + Voice + Example.
    Thanks thumb up if you like it.

  5. Helo, Neil! I just wanted to thank you for these awesome marketing videos! I have a little gaming community and after I started following your marketing videos we actually started to have many more registered players per month, and we are also earning much more money!

  6. I asked for collecting emails and creating push notifications feature to my current employer. They said are you stupid, who do these. I am so much disappointed with them ๐Ÿ˜‘

  7. If you donโ€™t have an email list, you dont have an online business๐Ÿ’ฏ๐Ÿ™Œ๐Ÿผ building an email list was the only way I went from broke college dropout ๐Ÿ˜ฐ to making my first $1,000,000 at 26๐Ÿ™๐Ÿผ thank you for sharing these tips Neil!๐Ÿ’ฐ๐Ÿ’ฐ๐Ÿ’ฐ itโ€™s imperative that aspiring entrepreneurs and business owners follow this advice!

  8. No! All of my landing pages I use collects emails and is put on a 45 day auto responder. I don't know what push notifications are.

  9. Hey Neil!

    I didnโ€™t understand the sixth one!

    What do multiple channels means?

    Starting new yt channels???

    Explain please

  10. Awesome – i need a push notification! Any links welcome, ill ne starting my research asap! Brand power! Thanks Neil

  11. With online marketing it is important to stand out, if you do what everyone else does, you wont stand out!

  12. Thanks Neil. Very informative as usual.

    Lately I have noticed some of my sites have lost the image that appears to the right of mobile Google search results. For others it is a hit or a miss if it appears. Is there anything I should be doing to ensure this image appears as it has certainly hit clicks when it has disappeared?

  13. You keep it real and inspirational, thank you for sharing and guiding it really helps, especially when one is thinking of growing a small business, great go to tips

  14. I agree about the videos a 100% but LinkedIn is pain in the butt when it comes to uploading the videos there. Takes forever and many time the upload fails

  15. I have a blog with around 30k pageviews a month. I used hellobar for a month or so and saw no value. People just weren't using the push notifications. Maybe you could do a video on how to optimize hellobar usage….just my two cents?

  16. hi Neil, i think you should create a video on how you create your videos and the software's you use .so that we newbies will be able to create one for ourselves.thanks for the Ubbersuggest Tool it is playing a key role on my website

  17. Hello sir I have a newly micro niche blog and and I check my position on Google twice in a day in smallseotools. Com sometimes it shows ranking on 27-35 position on targeted keyword and sometime it shows not in top 100 ๐Ÿ˜ฑ๐Ÿ˜ฑ๐Ÿ˜ฑ…. What is the reason behind it… And what can I do… Please reply

    Regards
    Naimuddin

  18. Thanks for the reply… I have one more question I want to change my page's(which is ranking on Google) title and description how can I change it I try with edit post and after changing title and description update the page but the both title and description is not change how to change??? Please help….

  19. Helpful video sir
    Sir would you recommend us any video maker or animation maker software or app for beginners ?

  20. I think you should ask your audience to subscribe and comment about your question at the end of the video. Thank you for all information you have share they are great.

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