Amazon getting into video game-watching business


) IT LOOKS LIKE WATCHING PEOPLE PLAY VIDEO GAMES ISNT JUST POPULAR BUT IT’S VERY VALUABLE AS WELL. ) AMAZON IS CASHING IN – SPENDING NEARLY A BILLION DOLLARS TO PURCHASE “TWITCH” – A WILDLY POPULAR SITE WHERE 50- MILLION PEOPLE A MONTH WATCH PEOPLE PLAY VIDEO GAMES. EACH MONTH MILLIONS OF PEOPLE TUNE INTO TWITCH TO WATCH FRIENDS AND STRANGERS PLAY VIDEO GAMES, INCLUDING COMPETITIVE TOURNAMENTS. AN ACQUISITION BY AMAZON AND THE LOFTY PRICE TAG WOULD SEEM TO VALIDATE THE RISE OF GAMING AS A SPECTATOR SPORT. ADVERTISERS ARE OFTEN WILLING TO SPEND TOP DOLLAR TO REACH AUDIENCES LURED BY LIVE SPORTING EVENTS. ) WE’VE HEARD OF THE SMART WATCH HOW ABOUT THE SMART SHIRT AND RALPH LAUREN HAS UNVEILED A NEW HI-TECH TEE-SHIRT. THE “POLO TECH SHIRT” CONTAINS BUILT-IN SENSORS… WHICH MONITOR THE WEARERS HEARTBEAT, BREATHING, AND STRESS LEVEL. THE COMPRESSION SHIRT WILL BE SEEN ON SOME OF THE THE BALL BOYS AT THIS YEAR’S U.S. OPEN TENNIS TOURNAMENT. ) THE SHIRT IS SAID TO LOOK ALMOST LIKE ANY OTHER SPORTS SHIRT. RALPH LAUREN TAKING US INTO THE FUTURE. FOR TODAY’S TECH TREDNS REPORT – I’M ERIN OVALLE.

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