Chelsea hunting new shirt sponsor as £200m deal with Yokohama Tyres enters final year


CHELSEA are in talks over extending their £200million deal with Yokohama Tyres as the current contract enters its final year  The Blues’ five-year partnership with the Japanese company was the second-biggest in the Premier League when it was announced in 2015  But now they go into the final few months of their deal, debating whether to extend it or test the market  Since Chelsea put pen to paper on the £40m-a-year contract Arsenal, Tottenham and Liverpool all signed similar sponsorship deals  However, all four clubs are streets behind Manchester United, who rake in £53m per season from Chevrolet  Chelsea are in talks over extending their partnership with Yokohama Tyres – and even went to Japan during pre-season SUMMER IN JAPAN  Frank Lampard’s side played against J League champions Kawasaki Frontale in Yokohama – losing 1-0  The visit to Japan was Chelsea’s first in the four years since signing with the tyre company – despite being frequently hounded to play there  While the Blues were in the Far East, The Athletic claim club officials held talks with Yokohama Tyres over extending their deal beyond the summer of 2020  Chelsea’s stock may have fallen slightly in the past few seasons, having slipped out of contention in the Premier League, way behind the likes of Manchester City and Liverpool  And despite now having lost star man Eden Hazard, the Blues did win last season’s Europa League and are more than capable of generating plenty of sponsorship revenue  Their Europa League win over Arsenal means they are now back in the big time of the Champions League  The Stamford Bridge side are likely to reject anything less than their current £40m-a-year deal Chelsea captain Cesar Azpilicueta is a transfer target for hometown sides Bilbao and Real Sociedad after blip in Blues form

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