Digital Marketing Trends Every Entrepreneur NEEDS To Know 2020


on today’s episode we’re talking all
about the top digital marketing trends for 2019 so you can get more leads
customers and sales for your business we’re also going to take a look at my
predictions from 2018 how many I got right
how many I got wrong and which are still relevant today let’s get to it
hey there my name is Adam Earhart modern marketing strategist and welcome to the
modern marketing show but we help you generate more leads customers and sales
for your business by making way better marketing all right let’s talk digital
marketing trends especially here kind of midway through 2019 what have we seen
that’s been effective up till now what do we see as going to be effective
moving into the end of 2019 and into 2020 we’re also going to take a real
quick look at what my predictions were in 2018 because after kind of reviewing
the video which I’m going to make sure to link up in the descriptions below as
well as at the end of this video well after reviewing that one turns out
that many of my predictions were pretty much spot-on in fact a lot of them are
still just as valuable today if not more valuable so gonna make sure to highlight
all of those so you don’t miss the boat again in 2019 just in case you haven’t
hopped on board after all just like the analogy I used in the 2018 video you
don’t want to be blockbuster when you could have been Netflix just by staying
ahead of trends and keeping pace with the fast changing environment we now
live in alright so when it comes to digital marketing there is probably no
more trend that’s important to talk about than that of Facebook advertising
now here’s the kicker I talked about this back in 2018 as kind of the first
thing that we covered in that video but it’s just as relevant today if not more
relevant because Facebook advertising still tends to be the dominant player in
the space now there are some shifts obviously in facebook ads and how
competitive they are and what strategies are working best but overall just
looking at them kind of holistically from that 30,000 foot overview there’s
still an absolute powerhouse and Dominator when it comes to online
advertising and digital marketing in general and yes well ad costs have risen
and Facebook ads but also across pretty much every other advertising network
well even though the ad costs have risen they’re still really pennies on the
dollar when compared to traditional advertising like TV or radio or
newspaper even Direct Mail but just suggesting you use Facebook ads really
is enough so let’s dive into just a few
specifics on how to get the absolute most from Facebook Ads in 2019 probably
the most important point to mention when it comes to Facebook Ads is that yes
costs have risen things are now way more competitive and they’re gonna be a lot
more competitive in 2020 doesn’t mean it’s too late to start it just means
that when you do start now you need to be a whole lot more strategic about it
yeah I remember the good old days back when we first started Facebook
advertising and all we had to do is chuck up an ad and we could put that
really ugly red box around it create all kinds of really ugly and not that great
ads and they would still convert because the competition was so low those times
are gone we’re now living in a new era where the customer and consumer is a lot
more savvy they know what ads look like and they’re not likely to click on any
of those click baby type ads even if they did
Facebook’s gonna punish you anyways so let’s not even go there the alternative
and the strategy that’s working best today in 2019 is to really look at your
campaign holistically meaning you’re gonna be strategic about the entire
funnel from ad landing page to Thank You page where they’re going after that and
thinking about the entire customer journey and this is how you make
Facebook has work for you in 2019 thinking about them strategically and as
part of the overall funnel and not just kind of the one-stop shop for getting a
click and getting a call and getting a sale and trying to get your ad to do all
the heavy lifting for you rather you need to look at it as a part of the
puzzle everything needs to be in place all right so the next digital marketing
trend in 2019 you need to be aware of is none other than content marketing now
back in 2018 I called this content and context marketing essentially meaning
that you need to make sure that your market aligns with your message which
aligns with the media choice that you’re using meaning whichever social media
platform or whatnot and really all of those need to be congruent this is still
very true today but it’s kind of more of a given now I think we all pretty much
understand that where people today are still dropping the ball or missing the
boat or any other cliched statement I can think of well where they’re missing
it is still not creating enough content for their businesses maybe because
everybody’s been talking about content marketing for so long maybe because it’s
kind of boring at the end of the day and nobody really wants to sit down and
write a blog post or record a podcast or make a video because of how much work
goes into it whatever the case people are still not creating enough
content this could possibly mean you too now a slight update to my 2018
prediction is that today we need to be a lot more multi-channel with our content
marketing meaning we can create that one piece of content and then syndicate it
out meaning let’s say we make a video and then we break out different video
chunks for different social media platforms we get the text transcribed
used as a blog post we strip the audio away for a podcast well although that
still just is valuable but we need to make sure that we are accurately kind of
distributing it across all of the different channels that our target
market is likely to use this is a lot more important today as people continue
to kind of diversify their media choices and the channels they spend the most
time on so yes content marketing is still incredibly
valuable not new not flashy not that sexy but make sure you’re creating
enough content and then distributing it across the right social media channels
and other media platforms where your target market is active on all right the
next point we need to cover again same as 2018 there is video now obviously you
know I’m gonna be a big supporter of video after all what are we doing right
here it’s video you see next to face-to-face or in-person communication
video really is the next best thing when it comes to communicating your message
and getting the word out there about what you do and who you help and how you
help them also I’m not gonna bore you with all the statistics but mobile usage
is up video consumption is up and therefore video consumption on mobile
devices is up meaning the way that people are engaging with their devices
and we all know we’re all spending a lot more time on our devices well the media
that people are tending to prefer to consume is video doesn’t mean that audio
doesn’t have a place because it does doesn’t mean that text doesn’t have a
place because it does it just means that video is a really important priority
here and one that is not getting enough attention now I fully appreciate you may
not want to be on camera I get it fully appreciate also that creating a video
can be time-consuming a little bit awkward and a little bit painful
especially in those early stages bottom gonna try to ask you to get over it as
best you can because the rewards are well worth the effort and that initial
discomfort and sacrifice you’re gonna have to put into to really go out there
and create a video well it’s gonna be well worth it and as you create more
videos they’re gonna snowball and you gonna continue to build your brand and
your authority and your business all right and that leads us nicely into the
next trend for 2019 but first let’s talk about a trend that I predicted in 2018
was going to be very important that I may have overestimated just how valuable
it was and that was personalization you see back in the good old days of 2018 I
firmly believe that personalization was gonna take a lot more of a center stage
position in the marketing world basically custom tailoring messages and
the text that people would see and the experience that someone would have going
through your funnel well I really believe that company is we’re going to
spend a lot more focus kind of really trying to custom tailor this unique user
experience for each and every user now well this certainly did happen and we do
see a lot more segmentation and a lot more personalization it’s happened
nowhere near to the level that I thought it would and I’ve also come to think
that maybe it’s not as important as I initially thought
yes we’re all special and we’re all unique and we all like our own user
experiences however for most businesses simply not
cost-effective or time effective or energy effective to go out there and try
to create personalized and custom experiences for everyone rather the
alternative is to really niche down figure out exactly who is your ideal
customer avatar that one person that loves you loves what you do loves
everything about you and wants to tell all their friends and family because
that’s the person that you want to go after that person that type of person
that’s how you want to build your marketing and your messaging making sure
that you’re picking the right channels so that you can connect with them and
that leads us nicely into our next point which my prediction back in 2018 was the
end of internet marketing douchiness I’m quite happy to say that fortunately
we’ve seen this one fall off a cliff yes you still see people taking selfies in
front of their Lambos and their giant rented mansions and things like that
however they’re a lot quicker to get called out and after seeing a lot of
fake income reports and fake reports about just how well people are really
doing and all the studies that show that people are really putting forward kind
of a fake facade or fake personality on social media well a lot of those kind of
houses of cards have really fallen down and this is a great thing because it’s
enabled that authentic and true and and vulnerable type of entrepreneur and
business to go out there and thrive and shine and really connect with the people
they seek to serve now I know there’s like a million exceptions to this rule
you don’t need to send me all of them I’ve seen all the pictures I get it but
what you’re gonna find is that this strategy is significantly less effective
today in 2019 and it’s going to be even less effective in 2020 so if your
marketing contains any hyped up claims any hyperbole any Lamborghinis or
Ferraris you couldn’t want to be careful slowly start to drift those out maybe
replace it with like a Jetta or a Honda Civic or a Tesla even even though
Tesla’s are like a hundred grand I don’t get that somehow that’s okay though
branding now the next trend we need to be aware of and talk about here in 2019
is community now I did talk about this back in 2018 but I want to change just
the way that we structure this and phrase it you can really wrap your head
around what I’m trying to get across here essentially the businesses and
entrepreneurs that are building the strongest and most viable and engaging
businesses today in 2019 are ones that are really focusing on building a strong
community or tribe or group of people all centered around a core cause and
therein lies the key what they’re doing is they’re building up these communities
or these groups or these tribes around these core causes rather than around
their businesses themselves because marketing a cause or a mission or a
vision or an objective is a whole lot easier than marketing a business which
we all know exists really just to make money sure you might have some
underlying cause like serving the greater good and helping people but at
the end of the day if the business doesn’t make money it’s not really a
business even not-for-profit businesses make money they just don’t profit but I
digress basically when you’ve got a community of people all working towards
some kind of goal some kind of objective and your company can be the ambassador
for this well it makes it a lot easier to build a really strong community of
loyal and engaged followers that are ultimately going to end up becoming
lifelong loyal customers for your business I’m not sure I was accurate
when I labeled it a trend back in 2018 because it’s been around pretty much
forever but still just as relevant today alright and the next digital marketing
trend we need to talk about for 2019 is voice search basically when it comes to
voice search all we have to do is think about how we engage
our devices and it becomes really clear that this is gonna be something you’re
gonna want to get in front of as quickly as possible if you haven’t already the
reason this is so important is because the way the consumers are engaging with
their devices has changed from rather than just always typing in questions
they’re not asking them directly like where is the closest bakery or where is
the nearest gym or I guess those two don’t really go together or where can I
go to get an oil change or who has the best restaurant in town or whatever it
is basically people are asking their devices and their devices are giving
them the answers back this is why it’s key that you’re optimizing your business
for voice search so that when you ask your device this question your business
is the one that gets recommended in return which leads us perfectly into our
next point having a mobile social dominant strategy what this basically
means is that as I predicted back in 2018 the importance of having your
social strategy focused first on the mobile users was going to become
increasingly important we’ve definitely seen this and it’s only going to
continue to rise in 2019 and moving into 2020
now some platforms naturally already lend themselves pretty much exclusively
to this strategy Instagram being the main one which is pretty much mainly if
not only a mobile device platform I mean sure you can check it on a desktop
browser but you’re kind of limited and pretty much all the features but where
this becomes a little less obvious is in other social media channels like YouTube
for example well what we’re seeing a lot is that you know those little thumbnails
that you click most people are still designing them for desktop users but the
problem is is that a lot of people are using YouTube on their mobile devices so
if you’ve got small text or small images or it’s hard to read on a desktop well
you’re gonna be missing out on the bulk of your traffic now depending on your
demographic in your target market it’s going to be a little bit different
depending on how much of your search is coming from mobile and how much is
coming from desktop but one thing is absolutely clear and that is that mobile
use is up desktop use is down and we’re pretty much only gonna see this trend
continue to widen the gap this is why really focusing on mobile first whether
we’re talking about social media or your website even but really designing for
that mobile experience first is going to be the absolute best return on your
marketing budget rather than the other way around all right so I’m gonna link
up to videos here you’re gonna want to go check out right now the first is
digital marketing trends 2018 so you can see how
many parallels there were between this year and last year the second is
Facebook Ads tips and tricks 2019 which is going to give you some of my best
tips and tricks to really take advantage of what I believe is the most valuable
digital marketing strategy you should be using in your business in 2019 all right
so thanks so much for watching I hope you enjoyed the episode and I’ll catch
you next time on the modern marketing show

4 Replies to “Digital Marketing Trends Every Entrepreneur NEEDS To Know 2020

  1. Thanks for the videos Adam.. Always providing great value. And keeping us updated 🙌🙌 your videos are simple, easy to understand with really powerful content

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