Manchester United suffer financial blow as Chevrolet swerve £400m shirt deal

Manchester United are searching for a new
shirt sponsor with Chevrolet highly unlikely to renew their deal while the club struggle
on the field. The American car manufacturer signed a staggering
£410million agreement in 2012, when Sir Alex Ferguson was at the helm and United were consistently
challenging for top honours. The seven-year deal came into play in 2014. In the time United have displayed the Chevrolet
brand on their shirts, they have failed to win the Premier League title and come nowhere
near lifting the Champions League. Now, with the club two points above the relegation
zone under struggling manager Ole Gunnar Solskjaer, the fallen giants look further than ever from
challenging again at the highest level. Industry sources say that bosses at General
Motors (GM), of which Chevrolet is a division, have been thoroughly unimpressed with United’s
performance over the duration of the deal, which expires at the end of next season. However, there is also a belief that the deal
was never going to be renewed. One insider said: ‘It was doomed from the
start. The feeling within was that Chevrolet had
massively overpaid and it was never going to get done again.’ Indeed, the man who agreed the deal, global
marketing chief Joel Ewanick, was axed less than 48 hours after it was announced. At the time, it was reported that General
Motor executives were furious when they learned their company would be paying substantially
more than United’s last sponsor Aon. It was also claimed Ewanick failed to give
his bosses full details of the agreement before signing off on it, although the man himself
later described the deal as a ‘no-brainer’. Figures seen by Sportsmail show the agreement
with Chevrolet, which has brought in around £58.6m per season, dwarfs those the club
had previously agreed.

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