How to Make a Growth Chart!


Hey everybody, today we’re going to be making a growth chart for your family so you can take it with you wherever you go and it’s super cute So let’s get going I went online and looked up just Chevron pattern and this is actually even close to the colors that I want but it’s not quick the thickness So this is what I’ve done. I have a this is a stencil Sheet thing make your own stencil thing and now what I’m doing is as you can see I’ve already drawn Let’s see on here and all the way down here and instead of drawing every single line like I didn’t draw on this one because I actually want it to be a little bit thicker when I put it on the board, so I’ll just start again and I basically just done this to be able to get exactly the thickness that I want and exactly the pattern without having to go in and do it mathematically because I’m leaving like that It’s just easier. So why go through the trouble so this is where I’m at right now, so to finish I had, well I had just had it down here and lined up with everything to finish this top part I just unattached it and moved it down To another row to be able to get it perfectly all the way up to the top right there. So now I have my stencil and it’s going to work really well, I’m just going to take this Put it on my board and that will be the pattern that I have on when I’m completely done, so now I’m just going to go ahead and paint the board white and then I will get my color that I want to put on top of that. That’s just a little bit bluer than white, and then I’ll have that of my cute background. Okay, so I just spray-painted, put the stencil over this part down here and I just did the stencil over this part right here and now I just print up the stencil from right here, i’m gonna turn it on to this part here It’s windy all of a sudden So anyways, now that I’ve put it over here I’m just gonna line it up, you can see with with this arrow thing right here And then keep going up to this point and then I have a paper under here to make sure I don’t spray it on anything that I shouldn’t be spraying on and then I’ll just continue doing this until I’m all the way up to the top of the board And I don’t even think I’m going to need to do it two layers because this is pretty thick and it looks good just that way so that’s what I’m gonna do and we’ll show you when it’s done Alright so, I am going to put the measuring marks on here of like you know One foot, two foot – and I’m going to start it off by measuring at 6 inches off of the ground because we want to have if there’s a molding on the ground or you know, you don’t want it to set all the way to the floor because you don’t know if it might be popping out on the wall or if that makes any sense. So anyways I’m going to start it at the six inch mark and measure up from there, so here’s the first foot Just make little marks One foot two Right one And so on all the way to the top Okay, I am eating M&Ms No, I’m done measuring it out. You can see, thanks little marks all along the side So that is like exactly like what a ruler has on it Except for it’s a giant ruler anyways Now I’m going to paint it. Paint each little line black, and then we’ll see if I add anything else out. After that, i’m not even sure yet All right, so I have just went on the computer, found the font that are like sort of the numbers that I’m putting on here and then I like put it up to 5 like 200 or some things and then printed that off and then I cut out each individual number and this is what I’ve done so far, I just cut out them and then traced around So I have all these that are ready to go, ready to repainted and so anyways this is, I just kind of estimated just like guess where I want it to go and then trace over and by the way I know there’s an easier way to do this and my brain is just not working – You know what? This will work I’ll get done what I need to with this way too, so Anyways, once I’m done tracing around this, then I’ll be ready to paint the inside the color that I want. I was either thinking gray or black and I think I might be doing gray this time cause’ now just to give it a little bit more variety and then the last thing that I want to do is actually write speech at the very very top to the top of it and that’s going to be a review to finish it up, so i’m gonna go ahead and fill in what’s right Okay, ready James? -What do you think that is?
-A hand
-What did I put on it?
-Paint? What are we gonna do? -You wanna put it on that?
-Yes
-Okay Okay, take it off Good Is that your hand? -Another one
-No, only one time. We’re gonna go wash it off now. We’re gonna write “James” -So you right James on it?
-Yeah
-Okay So, we’ve been in Do lots of trials and stripe I thought it’d be fun to have you know Daddy’s top, mommy then James and Corbin, you know and then whoever comes next, the little girls will be right here and however many more kids we have, we can fill it up to the bottom Anyway it is totally and completely finished. I’ll bring it over here – better You can see all of it is finally done. It took forever but it looks good, and I’m excited to hang it up in our new house, so Yeah, look at that Exciting. I love it. Cool Anyways, Subscribe if you want to see more crafts like this, this was really fun and it was, it was pretty simple it just a little like time, you know Yeah, oh yeah. I want to ask you guys a question. In the comments below, I want to hear where you’re from I thought that would be kind of cool be able to hear you know where everybody’s watching from and also just some crafts that maybe you’ve done, I would like to be I don’t know, I kinda want to hear about what you guys are doing too, so Anyway If you like this, please subscribe and then comment and tell me where you’re from and if you have any ideas for the baby’s name please let me know because we’re still looking and I think that’s it. We’ll see you next time So we’re going to measure James You gotta back up. You are getting tall You know that? Let’s put your feet all the way up. Back them up. There Alright, now put your head right there Let’s see here There, that’s how tall you are. Looks like you are three feet and three and a half inches Look at you. That’s you, right there That’s how tall you are

Facing Disasters: A Plan for Work and Home


The beautiful thing about
living and working in the valley of south Texas is
really the communities. I was raised in the Valley
and I love living here. I work at the Isla Grand Beach
Resort on South Padre Island. It’s a full service
hotel on the beach. And its one of the most
beautiful beaches here in the U.S. In 2008, we had
Hurricane Dolly. And in reality many of the
communities here in the Valley weren’t as prepared as
they could have been.>>The unpredictability and
danger of these conditions have encouraged emergency
officials to shut down the Queen Isabella Causeway. The Valley was not prepared
for the hurricane, but the hotel did have a plan. Though it wasn’t a big
hurricane, it hovered over certain areas for a long time. That’s why it caused
a lot of damage. The windows in the hotel
lobby started to break. It sounded terrible. The wind was very strong. We were in our rooms, praying
to God that it would end. Of course we were scared. I didn’t know what
else would happen. Hurricane Dolly was the
worst in terms of the days we were without
electricity and water. The most dangerous thing I
saw were cables in the middle of the streets, telephone
poles that had fallen. There were roofs that had
fallen off of businesses that I didn’t expect to see. (music) Before the hurricane, the
owner and I met to discuss our emergency plan. We checked with local
officials and they told us it was a voluntary evacuation. We wanted our employees
to be prepared at home before coming back to work,
here at the hotel. I went to prepare my house
to take care of my wife and three kids who stayed
home alone. We boarded up our windows,
filled our cars with gas, bought water and canned food. Businesses can make an
emergency plan to respond to a disaster and they can
also help their employees make an emergency plan. This way individuals,
families, and communities can also prepare. The plan is
divided by department. Each director is
responsible for his area. When Hurricane Dolly arrived,
my plan was to make sure all of the guests were in safe areas,
where they should have been, check the emergency lights
that we have in the hallways, check the generator
and the elevators, to make sure that they were
all functioning normally. As part of the plan we
have water and food to last several days. We have medical kits to ensure
the safety of our clients. The entire lobby flooded and we had to move people
to other areas. We moved the computers and
important documents to the second floor of the hotel. It started to smell like
something was burning and we noticed that the windows in
front of the elevators had broken and cut a wire. So then, we had to turn off the
generator and do without it. The damage that Hurricane
Dolly caused was tremendous. Broken windows, broken
doors, fallen trees, fallen fences. There was a lot
of destruction. A hurricane can affect
our public health system. The water you’re going to
drink can be contaminated. Lack of electricity might
mean that food isn’t refrigerated properly. And it’s important that people
pay attention to local health and state officials. And that they follow their
advice in this situation. The next day we had a meeting
to discuss the damage done by the hurricane. We decided to use our employees
to begin the reconstruction. We all worked together. The bartender was breaking
down walls and painting. And people watched him and
thought, “Well, if he can do it, I can too.” It inspired people to see
someone who had never done it before, do it. So we all worked faster. We entered the hotel rooms
and saw the work we did, and we felt really proud about
how the hotel looks today. The Isla Grand Hotel was
the first hotel to open after the hurricane. It took about two and a half
months to open back up. Without a plan we wouldn’t have
been able to open so quickly. Before each hurricane season,
we review the plan. Let’s talk about
our emergency plan. Let’s talk about what we
can do better next time. I think everything went very
well, with the exception of the tower. There will always be things
that you don’t anticipate. But I think the plan
was really good. What I’ve learned about
preparation at the hotel, I also use at home. It’s very important to
have a grab and go kit. We have two gallons of water
a day for each person? Yes. These are the essentials:
things like food, water, clothes. Fluorescent lanterns
for each common area? Got them right here. I learned a lot from
Hurricane Dolly – That it’s important to
have a flashlight, a radio and batteries. Honestly, I really didn’t
know you needed all of this. But I learned this
here at the hotel. And now I prepare myself. I’m prepared for
another hurricane. Not only individuals and
families but also communities need to be prepared
with a plan. The better prepared you are
the better you can respond to any kind of emergency. I didn’t expect Hurricane Dolly
would be as serious as it was, but we responded well. Now we are well prepared for
a future hurricane that could come and
surprise us again. It’s very important that
businesses have an emergency plan. You can’t ever over-prepare.>>You just saw how businesses
that have a plan in place can weather the crisis and
recover more quickly. Whether it’s a hurricane,
flood, tornado or man-made disaster, individuals and
businesses must be ready to respond and recover from
a major catastrophe. That’s why it’s important to
have a plan, to have essential items needed to live through
a disaster, and to know how you’ll get credible
information during a crisis. Make a plan at
TexasPrepares.org. You can also contact emergency
management organizations to find out more about the plans
available in your area. Your community’s
recovery depends upon it.

Higher Education in Focus: Engaged Scholarship


>>Support for Higher
Education in Focus comes from the Penn State
Alumni Association. Serving Alumni and alma mater
for more than 145 years. On the web at alumni.psu.edu. Penn State bookstore. Now in an expanded location
in the Hub Robeson Center. Improving the student
experience at Penn State with philanthropic support of student causes
throughout the university. PSECU. A credit union
providing financial services to its members throughout
Pennsylvania since 1934. More at psecu.com. And from viewers like you. Thank you. [ Music ]>>Since the concept of engaged
scholarship was first introduced in the 1990s, we’ve seen
outreach and service grow in importance in
American higher ed. Today, engaged scholarship
encompasses a full range of out-of-classroom experiences. From study abroad. To service learning. To community-based research. And it brings the vast knowledge
of colleges and universities to help solve the
world’s problems. What is engaged scholarship
in practice? How is this work
funded and sustained? And what does it mean
for students, faculty, and the community at large? In this edition of
Higher Education in Focus, Penn State President
Eric Barron will focus on how this so-called engaged
scholarship is evolving. Here to talk with him are
two university presidents from the state of Virginia. Both are leaders in the
engagement movement. Jonathan Alger became
sixth president of James Madison
University in 2012. And Timothy Sands
joined Virginia Tech as its new president in 2014. Now, here’s President
Eric Barron.>>I thank both of
you for being here. It’s great to have
you at the end of a successful conference
here, and we’re talking about an engaged scholarship. Now I often think about this as
going way beyond the classroom. You’re not going to class. And leaving class. And getting a grade. You’re looking for
all those things that really make a
difference in extending that classroom experience. And learning more. And having a greater impact. And so if you think about
that as the definition, why is this so important
to student success?>>When we think about
the concept of engagement in higher education,
we’re really talking about a very active learning
process; not a passive one. At James Madison
University, for example, we talk about engaged learning. Community engagement. And civic engagement as
cornerstones of what we do and what we provide
for our students. And really it helps them
to apply the concepts that they’re learning inside the
classroom to real-world problems and challenges outside the
classroom all around them. And I think that makes it much
more relevant and exciting for them, to see how their
learning can make a real difference in the world.>>I agree. When we talked to our alums, and asked them what was most
important about their experience at Virginia Tech, a common theme
is an experiential learning opportunity that they had. And often these are engaged
learning in the community. Could be an internship
where they’re engaged with a startup company. All sorts of options
there and possibilities. But it’s this environment where they can practice what
they’ve learned in the classroom in a real-life environment. And so from the student
perspective — and of course there are
many other perspectives. But from the student
perspective, it’s absolutely critical
to a, I think, successful experience
at the university.>>So you put the
suggestion there that an internship is one
form of engaged scholarship. What do you put on your list? What are the types of activities
that you would include, and say okay, that’s an example of engaged scholarship
at a university?>>Well I think there are a lot
of different types of practices. And it’ll be different things
in different disciplines. So for example, I
think internships and experiential learning
are a great example. Service learning
in the community. Especially where there’s some
supervision and reflection, can be a very powerful
form of engaged learning. There are other things. Study abroad is a very
high-impact experience that 25% of our students engage in. Working in teams. Working with people from diverse
backgrounds in very active ways. I think there are quite a few
ways in which we can do things that are active, and
really get students relating with one another.>>Yeah, I think the
more we can guide that as faculty or
staff, the better. So that they have a chance to
reflect on, as you said Jon, on what they’re experiencing. I think that’s a trend
that we need to solidify, because we need to make sure that they’re actually
getting something out of it. And that guiding is part — that mentoring is part of what
makes it a special experience. One of the things
I would just add, is that I think another
dimension we’re trying at Virginia Tech to
figure out how to do. It’s not that easy. Is to make sure that when
our students are involved in engaged learning, that
they have a chance to reflect. So hopefully if they’re
off-campus they’re living together. They’re not spread off
and commuting to back home or whatever it might be. But they’re coming together
and having those conversations around the dinner
table, just randomly when they run into each other. That’s the part that I
think we need to get to. But there are challenges. Some of them are cost.>>You know; I try to
connect engagement activity to an outcome. You can’t always do it. But, you know, internship;
real-world experience, and it’s a ticket to a job. Over and over again,
we’ve seen people hired.>>Right. Right.>>One-on-one research creative
activity with a faculty member; huge correlation with
getting an advanced degree. Study abroad? How many companies want you to
have a world view out there. But the list actually
ends up to be quite long. Would you put student
leadership on the list?>>Yeah. I think so. When we talk to employers about
the skillsets that they want to see, it’s actually
less, in many cases, about a particular major. And more about things like
leadership and teamwork. Problem solving. Resilience. Overcoming obstacles. Critical thinking and
analytical skills. Communication skills. Those are the things that the
employers tell us are really important to them. And these engaged learning
activities provide a great way to develop a lot
of those skills.>>So an incredibly
important point. And I often sit there and hear
people say, okay history major. What kind of job are
you going to get?>>Right.>>But yet, history majors
can be incredibly successful. Because they learn a
lot of those skills that you’ve just described. So it really becomes
an advantage.>>And we also know that
students are deeply engaged in — student organizations
on campus — are engaged as employees
when they leave. There’s a very strong
association with that. You can ask whether
— what was first? Was it the student who was
just naturally inclined to be engaged? Or did they learn some of the
benefits of being engaged, and some of the skills
associated with that in student leadership
opportunities that then carried over. And, you know, I always
reflect on — we have four kids, so they were each an experiment for us [laughter] intentionally
and unintentionally. And I’ve seen both. I’ve seen some of our kids
being just naturally engaged. But others, one or two of
them came out of their shell, if you will, when they
became engaged and realized that they had these talents. And then they carry
on into the workplace.>>And there’s an opportunity.>>Yeah.>>And it carries over
even beyond the workplace. When we talk about
engaged citizens. People that are going
to be involved in volunteer organizations
and opportunities to better their communities. People who are going to
be specifically involved with the important
policy issues of our time. So we’re preparing
students, I think, for a life. Not just a career, but
also for a satisfying life where they can make a
difference with their education.>>And if you really
want to be blunt, and just say okay, service. You’re making a difference. But my suspicion also
is — to be blunt — there’s a lot of companies
out there that look at that and says, okay, this is a person that would treat
customers different. This is a person that
would treat fellow employees different. Because they’re giving back. They care about more
than just themselves. So there are a lot of signals
that come out of these types of engagement, I think, that
make a difference to employees. Would you put entrepreneurial
activities as an engagement topic?>>Absolutely.>>Oh, I think so. A student who’s involved in
an entrepreneurial venture of some sort, whatever scale, has got to engage
their future customer. They’ve got to engage
their partners. They’ve got to work as a team. They can’t do it on their own. They’ve got to go out
and find resources. And ultimately, they
get involved in hopefully making an
impact in their community, or whatever that may be. So it’s a very — I
think a very strong, and almost pure form
of engagement.>>And really follows through
on what they’re learning in the classroom potentially.>>Absolutely. And it gets students
involved with taking risks with working with other people. Very few entrepreneurs
are going to be successful without finding ways to
work with other people. A lot of these are
really relationship skills that are incredibly valuable
in any sort of workplace.>>You know there are a lot
of people that are starting to do assessments of this. And they look at it and say,
you know, you’re engaged in worthwhile activities;
so is your peer group. These are your friends. If you’re engaged 10 to 20
hours a week in activities, you have to manage
your time better. So you’re a little bit
healthier and happier, because you’re getting this
positive reinforcement. And you’re paying attention. And you’re probably
not as involved in some adverse behavior. And you’re building your resume. And so this creates a
tremendous success cycle. And they — engaged students
tend to have even higher grades than others because of all
those different factors. So if we know this is
such an important area for student success, what do you
do at a university — yours — to help promote student
engagement? Active programs? You know, philosophical bent? What are you sitting there
looking at that you’re saying, okay we’ve got to drive students
to go in this direction?>>Well I think there
are various approaches. We just launched a program
called a Keystone Experience. So we’re essentially creating
a co-curricular transcript. And I think most of our institutions have gone
somewhere along that spectrum where the students
create a portfolio. And they get essentially,
you might call it badges, for various forms of leadership
of community engagement. And we’re trying to build
that into, and have it merge with the academic transcript. Because I think we’ve
gotten to this point where it’s so obvious. As you said, based on the
research that’s been done, that this is an important part
of our student’s experience. And so we have to figure
out a way to recognize it. We need to be a part
of the resume. And when the employers or
the graduate schools look at the students, and they see that they’ve been
actively engaged. Not superficially, but deeply –>>Yeah.>>They’re going
to rise to the top.>>So I really like that
idea to think about badges. Do you — and having it
connect to their transcript. So that not only
are you recognizing, but they’re taking
something else with them. So would you go so far as to
say you’re a service scholar? Is that a badge that you
could have, for example, in trying to see exactly
what a badge means?>>I think so. But you’ve got to
validate it somehow.>>Yeah.>>You’ve got to have some
— you can’t just say, well, I did that activity
so I get the badge.>>Yeah.>>It’s got to be guided. There’s got to be some evidence
of some outcomes being reached. And if the partners — sometimes
it’s not a professor — maybe it’s an employer — buys
into this, then they could help, essentially be part
of the guidance; the mentoring for that student. But there’s got to
be some criteria. And we have to set the criteria.>>You’ve got to
be able to count. You’ve got to have
realistic criteria.>>Right.>>It has to be real.>>Yeah.>>And I think that’s where the
role of assessment comes in. One of the big challenges we
have in higher education today, is a lot of people are
questioning the value proposition for higher
education. You say that you’re
promoting all of these great learning
outcomes. Prove it to us. And I think that’s
one of the challenges that we currently face. We have a very strong
center for assessment at James Madison University,
that works with our faculty and all the academic
departments. To try to actually look at
the student learning outcomes that they say that
they’re trying to achieve. And finding ways to
measure them to see if it’s actually happening. And more and more we’re
looking at that also with things like community engagement
and civic engagement. And trying to come up
with meaningful measures for those types of outcomes. And that also involves
working with alumni sometimes. Because the impact is not
just while they’re on campus. But hopefully it’s
something that will continue to occur well after
they graduate.>>So John do you feel
like that’s a hard sell, when people want
education to be cheaper and cheaper, and more efficient. And you’re sitting there saying, I need to have my
students have a world view. I need them to be out there
in their communities working on projects that really
extend their education. Is that a hard sell?>>It is. I think in the
current environment we hear so much about, you know,
we should just get people through school and check
off the boxes in terms of different classes
or coursework. But it’s about much more than
just subject matter content. What we say is that
we’re preparing students to be life-long learners. And that there are
tremendous public good — public benefits to having
students who are going to be more engaged citizens. Who are going to be more
likely to participate actively in volunteer organizations. That that benefits the entire
society; not just themselves. And so part of it is
getting the public to realize that what we’re doing
is to prepare people to be active and
engaged citizens. Who in turn will be
of service to a lot of other people in society.>>If it’s a hard
sell for the state, is it a hard cell for alumni? Can we convince people that this
is a great fundraising topic? This is the cream that will
distinguish a Virginia Tech from other institutions
because you’re providing that level of experience?>>I think so. But we’ve just completed
our Gallup Purdue Index, applied to Virginia Tech. Looking at wellbeing in later
life, and the five dimension that Gallup and their partners
have developed over the years. And there’s, of course the
physical dimension or health. There’s financial communities. Social and purpose. Those are the five dimensions
that we study in wellbeing. And I think they — the
more we talk about that, and talk to our alums about this
broader view of what it means to have had a successful college
experience that prepare you for a meaningful — that prepared you for a
meaningful life of service to humanity, or however
you want to word it. The more that our
alums recognize that in their own experience
and start to value it. Because if you look back, one
thing that we learned is looking at our graduates in the 40s, the
50s, the 60s, the 70s, the 80s. The current students and the
most recently graduated students have had a much more
engaged experience. And when I think
— when I was in — a student in the 70s,
I was not engaged. I look at — I don’t think
I could have gotten away with that in this decade.>>You — probably not.>>So you have to convince
the alums, yeah that was — this is really important. We know it’s important. But it’s not a hard
sell at that point.>>And I –>>And –>>Oh sorry, go ahead.>>I was going to say that
also leads to the idea of intergenerational
connections. Part of what we’re trying
to do as a university, is to really encourage
the alumni to engage with our current students. To be a resource to them. To see why these things
are so important both in and outside the workplace. I think a lot of our alumni
have realized with hindsight, oh I wish I had had more of those engaged
learning experiences. I can see how valuable
they are now. And I appreciate
what I am seeing from the students
coming out today. But the more we can create those
intergenerational conversations, I think, the better.>>Well, you know,
it’s interesting. I don’t know how many people
in the audience have heard about the Gallup Education Poll. But there’s a direct correlation
between how satisfied you are with life, and your
engagement activities, and your level engagement
at college. Which, did that surprise you?>>Well, not really. But it was interesting
to see the degree to which that is true. And how many of our alums will
say, yes, that’s something that they very strongly
agree with. And — but it’s not
completely surprising. I think, one thing I learned when I first became
university president was, I could learn a lot by
talking to our alums. And every time you talk —
every time I got engaged, or my wife got engaged in
conversations with alums — it didn’t matter
what generation. And you asked them, well
what about your experience at Virginia Tech
do you remember? There are two things
they always talk about. Engaged learning — they
don’t use those terms, but they always talk
about an internship or an experience they had with
a faculty member in the lab, or whatever it may be. And the other thing
they talk about — getting back to your
point John — is they talk about mentorship. Somehow those are so
important to their development.>>Mm-hm. They do.>>So I’m not surprised, but on the other hand I think
it’s not widely [inaudible]. And there’s certainly — the
public discourse doesn’t talk about the value of that. As you said, they talk about how
cheap can you offer a degree? How cheaply can you get
our student through? And that’s the wrong
conversation.>>And when you think
about what inspired people, so often what I hear, talking
to alumni, is the names of individual faculty members. And sometimes –>>That inspired them.>>Yeah. And sometimes the names
of fellow students as well. But it’s those relationships
that really inspire people to better themselves
to dream big. And I think that’s
something we can’t forget. That we are in a
business that is actually about relationship
building as much as it is about sharing content.>>Now my feeling is, and I don’t know whether you
feel this way [laughter], we’re really good at bragging
about our institution. You can’t be a president
without being really good about bragging. So we can go find those students
that are incredibly engaged. But who are we missing? Who’s not? Because we can go find
the perfect examples and highlight them. But we have a lot of
people being left out.>>There’s very stark
disparities. I — we just finished a study of
— our own study abroad program, and discovered — it’s
not too surprising — but about 14% of the students who do study abroad
have financial need. So what that tells you is that this is an opportunity
for the wealthy. And who isn’t — and if you
talk to the students who come from a lower family income,
they want to study abroad just as much as the wealthier
student, they just can’t afford it.>>Yeah.>>Or think they
can’t afford it.>>Yeah.>>And so that’s a huge
hurdle for us going forward.>>And the same is going
to be true with things like internships and other
forms of experiential learning. If students don’t
have the resources. You know, they may not
be getting a salary for that internship.>>Yeah.>>So these things
do require resources.>>You’re working a whole
series of minim wage jobs –>>Yeah.>>You don’t get to have
the types of experience that can really make
a difference and enhance your education. Which I also think focuses
our attention on the degree to which we can fundraise. To be able to have students do
things that are very different. Okay, now I see this huge
arena of things we can do. How do you prioritize? How do you figure out where
to make that investment to have the biggest impact in student engagement
and the value it has?>>Well, you know, I
think first all the — all the different
academic units need to be involved and participate. And it will be different things. You know, different forms
of engagement perhaps in the biology department. The history department. The music department. And they will know best what
works in their particular areas. And then, of course, you want to have interdisciplinary
opportunities as well. I think what can be
really helpful in terms of priorities is to
have some resources that will help faculty,
in particular. That want to provide
this kind of engagement for their students, but
maybe they don’t know how. Maybe they didn’t have that
experience, like Tim said, when they were in school. So we have a center for faculty
innovation that helps faculty to know how to use some of these
engaged learning practices. We have an office that focuses
on community service learning. That will work with faculty
that want to incorporate that into their classes. So I think having some resources
like that really will help you in terms of priorities. And making sure that
things are wide-spread.>>Do we have to recognize and
reward faculty for engagement? I think of all those
faculty that are working on one-on-one with students. Is this their love and we
shouldn’t worry about it? Or do we have to consciously –>>Well, at the very least we
shouldn’t punish them for it. Sometimes I think our
traditional policies do punish them in some ways, because
there’s an opportunity cost associated with it. They could have been
doing something else. But I feel like there’s so much
momentum behind not only the students wanting this,
but a large number of our faculty wanting
to be engaged. Especially the — I don’t
know if you’ve seen this on your campuses, but the
faculty we’re bringing on board now, early
career, are all about this. About being engaged faculty. And working with students. So I think the tide’s
turning, and they’re the ones who will populate the
tenure promotion committees. So I feel very optimistic. But there’s a lot of work
we have to do to figure out how to measure it. How to value it. So that we don’t have this
constant, up-hill battle.>>And I think that’s where, as presidents we can use the
bully pulpit of our position to really celebrate engagement and good role models
who do this. One of the things we did at JMU
to try to support these kinds of efforts, we developed a
faculty mini-grant program to support different engagement
projects that faculty wanted to do, but required a little
bit of extra resources. So I provided funding
to our faculty senate. They developed a competitive
process, and had a committee that vetted all of
these proposals from faculty across the campus. It was a great success,
and we celebrated that across the university. So people could say,
this is something that we value as an institution.>>Our faculty at Penn State
all said, we need to set up the curriculum so
that every student has an engaged experience.>>But that’s also not an
inexpensive undertaking. How do you get as many
faculty involved as possible?>>I actually think the
way that you’re doing it at Penn State makes sense to me. That we’ve been talking
to our department heads, and those who lead
our academic programs. About the concept
that every track; every degree program ought
to have a parallel sidecar in experiential learning. Either an internship
that’s built in, that our alums maybe
come back and support. Or if it’s study abroad,
there ought to be a way to spend a semester in another
country, or maybe another part of the US, and to
have that not slow you down toward your degree. So we’re challenging
our faculty. But we’re not at the
point where I could say that every program has
experiential learning built in, where it doesn’t slow
the student down. And we need to get there.>>And we have created an
engaged university council to try to provide some
leadership to work with all the academic units. Because I think what many of us find is there are a
thousand flowers blooming on our campus. There’s a lot of engagement
probably happening everywhere over all the units.>>Everywhere, yeah.>>But is everybody really
getting that opportunity?>>Yeah.>>And so part of the idea of our Engaged University
Council is to try to look at that systematically. To make sure that we could
ensure that every student who comes into the
university will have that kind of experience.>>Well I think another
interesting thing — because I also have a campus in which a thousand
flowers are burning — [background laughter] blooming. Yeah –>>And I think we lose a sense
of best practices in there too. Of what really works, and
has a level of impact. Will this have staying power?>>I think so. I mean, one thing — I
reflect on that a lot because I often note
— to myself usually — that this generation of students
is a lot like the generation that I came from in the 70s. I kind of identify with their
world view and orientation. It was a little different
time, but they seem to be very oriented
towards service. Towards being engaged. And being part of the community. Will that pass? Maybe another generation
will come, and then we’ll be
fighting uphill again. But I just don’t think
that will happen. I think we’re in a long period of increasingly valuing
the engaged university. One thing that I think
we all recognize, especially in public
universities, is that the public
good/private good shift. Well this is a way to get
back, that this concept of the public is to
be thoroughly engaged.>>I think one of the reasons
that it may very well last now, is that we’re preparing
life-long learners. We know that our students are
not likely to just have one job or one career in
the 21st Century. And so we have to give them
skillsets that will allow them to take on new challenges
and opportunities. And I think that’s what
engaged learning does.>>Go out 20 years. What will universities —
residential universities look like in terms of
engaged scholarship?>>Well I can say an
aspiration would be that people in the community — and I’m
not just talking about the town that the college is based in. But people in the
larger community; maybe the state that you’re in. Will all know about
your university, and how it did something to
engage that community and help that community develop. And if we get to that point, I think we’ve really
come a long way.>>The level of impact
will change.>>It won’t be the ivory tower. It will be the engaged
university. I’d say –>>I absolutely agree with Tim.>>Exactly.>>That’s perfect. We’re out of time. I so much appreciate your
time being here with us today. Thank you so much.>>Thank you.>>Thank you.>>On behalf of Penn State
President Eric Barron, I’d like to thank our guests, President Timothy
Sands of Virginia Tech. And President Jonathan Alger,
of James Madison University. For Higher Education in
Focus, I’m Patty Satalia. Thanks for joining us.>>Support for Higher
Education in Focus comes from the Penn State
Alumni Association. Serving alumni and alma mater
for more than 145 years. On the web at alumni.psu.edu. Penn State bookstore, now
in an expanded location in the Hub Robeson Center. Improving the student
experience at Penn State with Philanthropic support of student causes
throughout the university. PSECU. A credit union
providing financial services to its members throughout
Pennsylvania since 1934. More at psecu.com. And from viewers like you. Thank you.

Mission: Engage! Summer STEAM Camp 2017


We’re very excited to be hosting our
Summer STEAM Camp–science, technology, engineering, art and mathematics. It’s a
great way to keep kids engaged in some educational activity over the summer. And we’re having a great time! They enjoy every minute of it. It gives the kids an opportunity to explore what they love in an informal environment. This is a great chance to do this. We jumped right into the hands-on stuff. We’re using circuits. We’re creating ArtBots. It puts together LED lights, batteries, positive and negative energy. I’m going to go get more LEDs. They’re using Sphero robots and they learned how to drive them. We’re trying to make a square and we’re going step by step, so you can see if there’s a problem. How is this going to work? Why is it going to work? How to code the little sphere to be able to move the way that they want it to. So they’re really learning a lot about their programming skills. Our STEM camp for physics is working on some sound speakers. We’re just using basic materials–little cups, little coils of wire, magnets–and plugging their iPods in. And then, in the middle, we put another cup here to make it bounce. Their challenge is to create jellyfish, clownfish and a starfish using trash. We can help people stop littering and make the ocean clean. So it’s a bit of engineering, definitely some creativity and artwork, lots of cooperation with their team members. Today we’re going to focus on trees. And
we went looking for seeds out in the courtyard. Today the students are working on observing and experimenting with worms. Every worm has babies and this one, our big one, already had babies. What we’re doing is forensics and trying to solve a makeshift mystery–a robbery at a mall–
and it involves analyzing hair and fiber, and blood sampling, fingerprinting. It’s very fun because we don’t get to do this in our regular classes. It has the critical thinking piece, the collaboration, problem-solving. They just…they work together, and it’s nice to see. This summer, we’ve expanded it to include almost 300 students and we’re hoping to continue to grow this program for many
years to come. The STEAM concept has really blown up and it’s tremendous. It’s just a lot of fun.

Manek Chowk: Ahmedabad, Gujarat | Night food market


Hello friends! Welcome to Manek Chowk in Ahmedabad, Gujarat. This is your host, Harish Bali. In the past one year, I have received hundreds of comments suggestions from my viewers, asking me to explore the street food here. The first stall I can see is that of Mukhwaas (traditional Indian mouth fresheners). There are also shops selling cloths, etc. However, it is predominantly a Jewellery market, just like Sarafa Bazar of Indore. After 8 PM every night, the shops pull down their shutters and the street comes alive with food stalls of different varieties. Day trip – Azad Sev Wala is one of the most popular and oldest shops selling the famous Gujarati Sev (made of gram flour) in the Manek Chowk area. Shopkeeper : “This is Sanchal Sev dal. Sanchal means Black Salt.” Host : “It is yummy Can you please add some more spice mixture to this?” Shopkeeper : “Sure.” Host : “Hmm! Your spice mixture is delicious!” “Sir, this is Hing (asafoetida) Sev dal. You will find it tasty as well.” Host : “Hing tastes amazing! Must be of good quality!” “I have had Hing sev dal on earlier occasions too but the flavour of Hing in this one is really the best.” “Can I have some more Sir! Thank You!” “Hmm!” I have purchased 250 grams each of both the flavours of Sev dal. Sir, the Hing Sev dal is the best, I must tell you! I enjoyed it the most. Shopkeeper : “Sir, this is the purest form of Hing and we get it from Hathras town. And it costs us Rs. 15,000 per kg!” Host : “Rs. 15000 for a kilo of hing!” Shopkeeper : “And it is original Hing.” Host : “I enjoyed the taste of this sev dal. Thank you!” Kandoi Bhogilal Mulchand has 6 branches throughout Ahmedabad city. And I have come to their oldest branch here in Manek Chowk. It was established here in 1845. Mohanthal is the most popular sweet to be served on joyous occasions among Gujarati families. Thank you! This sweet is garnished with chopped or sliced almonds and it is made of chana dal (Split Bengal gram). Very nice! Soaked Chana dal is coarsely grinded and cooked patiently over slow flame with dollops of pure ghee (clarified butter). And this results into an amazing dessert! Sir, what is this? Shopkeeper : “This is Mohanthal in liquid form, ready for takeway!” Host : “In liquid form? Shopkeeper : “Yes, it is packed in tin, so that it is easy to be carried on long journeys too!” Host : “For travel purpose, it is good!” Host : “Sir, is this a photo of your shop?” Shopkeeper : “Yes, it is of our Manek Chowk branch only!” Host : “How old would it be?” Shopkeeper : “Must be at least 80-90 years old.” Host : “Amazing! This photo is almost a century old! Wow!” We are entering Manek Chowk area through a 3-way gate, built long back. I am quite excited to check out the night view of this area, after sampling its day view. The night food bazar begins at 8 PM every day, when the stalls start being set up. Even though it is still early, I can see a crowd already gathering around these stalls. There is a lot to eat here and it is mouth watering! I can see pizza, dosa, chow mein, sandwich, kulfi, bhel puri, gol gappe being made here! And there is Fafada (fried Gujarati snack), Jalebi (Indian dessert), as well! As I entered the night market, I could see a lot of people enjoying their food at the Mahalaxmi Pav Bhaji Centre. A lot of my viewers had recommended this place for its pav bhaji dish. Now the first thing to notice in bhaji is its colour and this dish looks sufficiently spicy because of generous use of red chilli powder and, of course, a huge stick of butter floating above. They have served raw tomato slices, as well as garlic chutney on the side. Now the Pav (accompanying bread) is being served in a unique way, which I have not had before. Pav has been chopped into cubes and then sauted on a hot griddle, along with a dollop of butter and some more red chilli powder. It is piping hot!!! It is delicious! If I have to rate my best pav bhaji so far, it would be the one I ate in Mumbai. And for me, that was the best, till now! I am very happy with the pav bhaji served here at Manek Chowk! Which is almost as good as the one I had in Mumbai. While pav bhaji was being cooked, I noticed that they put chopped cabbage into the butter before putting in everything else. They do not use cabbage in Mumbai And, I suppose, that has enhanced the flavor of this dish. This dish is a new and delightful experience for me! Take a look at the rich red color of this dish. With butter on top, it just tastes delicious! The unique way to serve pav with this dish adds to its flavour. Yummy! The best way to enjoy the pav bhaji is this – Add the chopped onion and tomatoes, served on the side…. with a dash of lemon…. It takes the flavor to a new level! Some of my viewers had suggested that I should skip lunch… …in order to enjoy the Manek Chowk street food thoroughly, And that is exactly what I did. This is my first day in Ahmedabad, I had my breakfast, skipped lunch and here I am now,,,,. I am ravenous right now! And the fact that this pav bhaji is absolutely delicious, just adds to my hunger! Bhaji has been cooked into a smooth consistency! I cannot taste any one vegetable but an amalgamation of flavors inside my mouth. This shows the hardwork put in by the cook. I am happy that I began my Manek Chowk food journey with this pav bhaji, After relishing Pav Bhaji, my next stop is Tawa pulao, being served right next to it. So, let me check how it is being made. After that, I am going to order half plate for myself. Just watching tawa pulao being prepared has made my mouth water! Tawa pulao requires a lot of effort to cook…. ….to bring together all its ingredients into sync, Just like all the things/flavours come together in pav bhaji, it is the same for tawa pulao too! Bringing together the rice, with all the vegetables and spices….. Overall good effort!! Decent cooking, is all I can say! Hmmm, what is this? garlic chutney! I think it is a trend to serve garlic chutney as a side to every dish! Let us add a bit of this to my rice! Let us see how it tastes now! Even though the chutney is okay-tasting, but it really doesn’t make a difference to the overall taste of tawa pulao! This pulao is alright on its own! Shopkeeper : “Sir, how do you like the garlic chutney with the pulao?” Host: “It was ok!… ….But I liked the pulao better on its own. Thank you!” “Kulfi!” I am being told that except for Sitaphal (custard apple), they have all the listed flavors of kulfi, which is amazing!! “Can I get Naseberry?” “Yes, of course!” “Please give me one Naseberry kulfi!” “here you go!” Fresh chikoo! ( Naseberry) (Happily) It is yummy! What is amazing is that before this, I have never come across chikoo flavor… …in Kulfi anywhere else while shooting food videos. But very tasty. good quality ingredients have been used in making this kulfi. good consistency a tasty chilled treat!!! In fact, this being the warm month of April here in India, …. ….this kulfi brings respite after sampling the spicy hot pav bhaji and tawa pulao!!! good flavor! We began our food journey in Manek Chowk at 8.30 PM (IST) It is 11 PM (IST) now! And the crowd just keeps coming for more and more street food! When I asked around, I was told that this market remains open beyond midnight, till 2 A.M So, it is good night for now! See you again, back here, tomorrow! It is 8.30 PM on our 2nd day here in Manek Chowk. And, I can see that more than half of the chairs, placed in front of the food stalls are already occupied! People are still coming in…. I am here in Balan Dosa stall. I can see different dosas being cooked on hot griddles. Since I am very excited about this second leg of my food journey, I have picked, out of 50 varieties, “ghotala dosa” for myself. I am told that this variety contains a lot and I have been invited to watch how my order will be cooked. So, let’s go….. Frankly speaking, I cannot tell what all has been added to this ghotala dosa! Onions, tomatoes, Spinach, Cheese, cottage cheese, and a lot more…. it was wonderful to watch ghotala dosa being cooked. And the unique thing about this dosa is that the filling….. ….. prepared with a lot of effort….. ….was served not inside, but on the side of the dosa! … How is that for a unique ghotala dosa! Along with dosa, I have sambar, ….. ….curd and chutney. This dosa tastes a bit different from the usual dosas made with a mix of rice and urad dal. Let me find out why it is so, after I finish this dosa. I have not tried the filling yet! Let me check out its taste too! It is piping hot! This doas is normal, nothing extraordinary, in terms of overall taste! But this filling is the gamechanger! The 5-7 ingredients put into this filling have…… ….come together at an amazing level of flavor. All the ingredients have mixed together beautifully… And the result is a scrumptious combination! I’m enjoying it thoroughly! In fact, I feel like leaving the dosa aside…. … and just focus on this tasty filling! it is so yummy! This sambar is completely out of place with this dosa I did not like it at all. After enjoying huge varieties of sambar and chutney in Chennai,…. ….this sambar and chutney pale in comparison to that. But this dosa and, more than that, this filling, …. it is mindblowing!!!! Even after almost finishing the filling, I did not feel the need to taste the sambar, chutney and curd served on the side. That should tell you a lot about how tasty this filling is. I had the dosa with this side served filling However, I am thinking of the copious amounts of butter and cheese that I have downed along with this filling. To balance that, I would need to work out a lot tomorrow morning! Anyways, let us enjoy this moment! My next stop in Manek Chowk is going to be the Chinese food stall right next to the dosa joint. Let us see what all is available there. While talking to the dosa stall owner, I came to know that they make dosa .. ..using sooji (semolina) as well as besan (gram flour) .. ….along with rice and urad dal. Good! I have already ordered manchurian noodles for myself! This stall cooks everything live in front of the customers, which makes the experience exciting. Manchurian is being made, beginning with mixing together all-purpose flour and chopped cabbage! A good start for Chinese! Fried manchurian balls and noodles are cooked on a high flame. To that, he is adding soya sauce, ketchup, spices and schezwan sauce, to bring out the authentic chinese flavour in this dish. Here is the delicious-looking, overflowing bowl of noodle manchurian, that I ordered. I am having this dish after a long, long time. And I am sure, eating these noodles in Manek Chowk is gonna be a good experience! it is okay! Neither good nor bad! The manchurian balls seem to be overcooked. No doubt that a lot of effort has gone into making this dish…. …., however, there is definite scope for improvement. e.g., noodles are undercooked and the manchurian balls are overcooked. There is excess use of garlic and ketchup in this dish, which overpowers the overall flavor. I just wish it was better! Let us see what more is on offer at Manek Chowk! I really wanted to eat something chilled right now…… So, here I am at the Manek Sandwich Centre…. …which serves sandwich with ice cream filling inside!!! Let us see how it is made. They are putting butter on bread slice Then goes jam, ice cream, pineapple slices, and….. lots of cheese. And my pineapple sandwich is ready, Let us dig in! This place is packed with ice cream lovers. So, I am eating it standing on a side. This sandwich looks quite interesting. It is my first pineapple ice cream sandwich! it was interesting to watch how it is made! Here is ice cream, lots of cheese and pineapple in one bite! Ummm! I could never imagine to eat ice cream inside bread with cheese and pineapple slices!! This has happened to me for the first time at Manek Chowk! What is even more amazing is that this combination of unlikely flavors….. ….is working quite well together!!! Huhh!! Look at how this ice cream is overflowing along with melted cheese!! I can truly say today that my sweet tooth is really satisfied here at ManekChowk. It is my last day in Manek Chowk. And I am really enjoying myself. Let me finish this bite and then we will go for more street food to eat. I am really enjoying this moment with my pineapple ice cream sandwich!!! But I know tomorrow morning, it is going to be a hard time doing my daily workout! Host : “You fed me a lot of cheese today!” Cook : “Don’t worry Sir! Just jog a bit extra tomorrow morning!” (laughing) We left Manek Chowk at 11 PM and in 5 minutes we are here at the Riverfront! It is a wonderful sight here at night, with the calm waters in front and cool breeze blowing into your face! Last night, while going to my hotel from Manek Chowk, ….. …..I passed Ellis bridge (which you can see in the background) ….. …..and stopped here for 5 minutes just to feel the fresh air. Tonite I am gonna spend some more time here, with nature. After that, it is back to my hotel. It is time to ask you about your views on this video. Don’t forget to share your experiences about Ahmedabad or Manek Chowk in comments below. As always, I will wait for your comments. That’s it! Good Night and thanks for your time!

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How to Develop a Business Plan


>HELLO AND WELCOME TO THIS VIDEO
PRESENTATION ON HOW TO DEVELOP A BUSINESS PLAN, BROUGHT TO YOU BY
THE MISSISSIPPI SMALL BUSINESS DEVELOPMENT CENTERS. THIS
PRESENTATION IS DESIGNED TO ASSIST IN PREPARING AND BREAKING
DOWN THE DIFFERENT PARTS OF A BUSINESS PLAN. THE MSBDC IS
FUNDED IN PART THROUGH A COOPERATIVE AGREEMENT WITH THE
US SMALL BUSINESS ADMINISTRATION. ALL OPINIONS,
CONCLUSIONS, OR RECOMMENDATIONS EXPRESSED ARE THOSE OF THE
AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE SBA.>>PRECIOUS, I’M MITCH.
>NICE TO MEET YOU.>>I’M A BUSINESS COUNSELOR. AND I’M
HERE TO HELP YOU WITH YOUR BUSINESS PLAN. NOW I UNDERSTAND YOU WANT TO
OPEN A DAYCARE? OKAY, AND YOU’RE GOING TO APPLY FOR A LOAN, IS THAT
CORRECT? OKAY, WELL WHAT WE’RE GOING TO DO IS WE HAVE TO WRITE A
DESCRIPTION OF YOUR BUSINESS, HOW YOU’RE GOING TO SET IT UP,
OPERATE IT, THAT KIND OF THING. AND THAT’S THE FIRST PART OF THE BUSINESS
PLAN. WHAT WE’RE GOING TO DO TODAY IS I’M GOING TO SHOW YOU HOW
TO WRITE A NICE DESCRIPTION OF YOUR BUSINESS. I’M GOING TO LET YOU GO
HOME, WORK ON THAT OVER THE WEEKEND. GET IT THE BEST YOU CAN GET
IT AND DO IT IN WORD. ONCE YOU GET IT TO A CERTAIN POINT AND YOU’RE
READY FOR ME TO REVIEW IT, I WANT YOU TO EMAIL IT TO ME. AND
YOU HAVE MY EMAIL ADDRESS. SO YOU’RE GOING TO DO IT IN WORD,
EMAIL IT TO ME, SO THAT WAY I CAN PULL IT UP ON MY COMPUTER
AND GO THROUGH AND REVIEW IT AND EDIT IT, AND MAKE ANY CHANGES
AND THEN I’LL SEND IT BACK TO YOU. SO, ONCE WE GET THE WRITTEN
DESCRIPTION OF YOUR BUSINESS PLAN COMPLETED, THEN WE WILL
START TO WORK ON YOUR NUMBERS PACKET. TODAY WE’RE GOING TO GO
OVER WRITING THE DESCRIPTION, YOU’RE GOING TO WORK ON IT OVER
THE WEEKEND. DO IT IN WORD, EMAIL IT BACK TO ME. I WILL
REVIEW AND EDIT YOUR BUSINESS PLAN AND THEN ONCE THAT IS
FINISHED THEN WE START WORKING ON YOUR NUMBERS PACKET. ONCE
YOUR NUMBERS PACKET IS DONE, THEN YOU ARE READY TO DECIDE
NUMBERS-WISE IS THIS BUSINESS GOING TO WORK? DO I FEEL REALLY
CONFIDENT THAT IT’S GOING TO TURN A PROFIT? THEN ONCE YOU DO
THAT, THEN WE KIND OF PUT TOGETHER THE STUFF THAT YOU NEED
TO TAKE BACK TO THE LENDER AND APPLY FOR YOUR BUSINESS LOAN. SO
WHAT I HAVE PUT TOGETHER IS THE FIRST PAGE OF THIS IS KIND OF A
DESCRIPTION OF WHAT A BUSINESS PLAN IS AND WHY YOU NEED TO
WRITE IT. SO NUMBER ONE WE NEED TO HAVE A GOOD IDEA OF WHAT
YOU’RE GOING TO BE DOING, WHERE YOU’RE GOING TO BE HEADED. AND
WE WANT YOU TO GET SPECIFIC. IF YOUR BUSINESS PLAN IS KEPT UP
HERE IN YOUR HEAD, MENTAL PLANS TEND TO BE VAGUE AND NOT VERY
SPECIFIC. SO THIS REALLY MAKES YOU GET VERY SPECIFIC ON WHAT IT
IS YOU’RE GOING TO BE DOING. IT ALSO MAKES YOU GO THROUGH AND
THINK ABOUT EVERYTHING THAT YOU NEED TO THINK ABOUT IN THE
PROCESS OF STARTING AND RUNNING THIS BUSINESS. SO THAT’S WHAT
THE FIRST PAGE IS, IS OVERALL WHAT IS A BUSINESS PLAN. NOW,
WHEN YOU TURN THE PAGE YOU ARE GOING TO SEE A SAMPLE BUSINESS
PLAN FOR A SEAFOOD RESTAURANT. SO ALL OF THE MAJOR HEADINGS
THAT WE’RE GOING TO WORK ON WITHIN YOUR BUSINESS PLAN ARE IN
BOLD AND UNDERLINED. SO WE START OFF, WE HAVE THE DESCRIPTION OF
THE BUSINESS, AND WE HAVE A MISSION STATEMENT, THEN WE WRITE
A NICE DESCRIPTION OF THE PRODUCTS AND SERVICES THAT
YOU’RE GOING TO BE SELLING. WE TALK ABOUT THE MARKET PLACE, HOW
YOU’RE GOING TO ADVERTISE AND MARKET THE BUSINESS,
MANAGEMENT/OWNERSHIP, THAT’S HOW YOU OWN THE BUSINESS AND HOW
IT’S GOING TO BE RUN, FACILITIES, THAT’S LOCATION,
LONG TERM CONTINGENCY, CONTINUATION AND CONTINGENCY
PLANS, COMMUNITY BENEFITS, AND FINALLY FINANCIAL REQUIREMENTS.
SO THOSE ARE ALL THE MAJOR THINGS THAT WE’RE GOING TO WORK
ON WITHIN THE BUSINESS PLAN. SO ABC, THIS GIVES YOU A SAMPLE. SO
WE PROVIDE A SAMPLE OF WHAT YOU’RE GOING TO WANT YOUR
BUSINESS PLAN TO LOOK LIKE ONCE YOU GO THROUGH AND DO THE
WORKSHEETS. SO THIS IS A SAMPLE. THIS STARTS ON PAGE NUMBER 2 AND
FINISHES ON PAGE NUMBER 5. NOW WHAT I HAVE PUT TOGETHER IS
CALLED THE BUSINESS PLAN DRAFT. AND THIS CORRESPONDS DIRECTLY
WITH ABC FOOD. SO AS YOU CAN SEE, ALL OF THE MAJOR HEADINGS
THAT WE’RE GOING TO WORK UNDER ARE IN BOLD AND UNDERLINED. SO
DESCRIPTION OF BUSINESS, MISSION STATEMENT, WRITE A DESCRIPTION
OF PRODUCTS AND SERVICES, THEY HAVE 14 QUESTIONS UNDER THERE,
THE MARKET, AND SO ON. SO THE WHOLE IDEA IS THAT-AND I WANT
YOU TO DO THIS IN PENCIL. SO WE’RE GOING TO GO OVER EACH
QUESTION ITEM BY ITEM. AND THEN WHAT YOU’RE GOING TO DO IS GO
HOME WITH A PENCIL, ANSWER YOUR QUESTIONS. AND BY THE TIME YOU
DO THAT YOU’VE REALLY KIND OF THOUGHT ABOUT EVERYTHING YOU
NEED TO THINK ABOUT IN THE PROCESS OF STARTING AND RUNNING
THIS BUSINESS AT LEAST INITIALLY. YOU HAVE PLENTY OF
INFORMATION TO GO BACK IN AND TYPE UP A NICE, SOLID BUSINESS
PLAN. SO LET’S TALK A LITTLE BIT ABOUT THE DESCRIPTION OF THE
BUSINESS. FIRST THING IS YOU NEED TO HAVE A NAME. HAVE YOU
PICKED OUT A NAME FOR YOUR BUSINESS YET?
>I THINK SO.>>OKAY. SO WE’RE JUST GOING TO LIST
THE NAME HERE. AND THEN ONCE WE HAVE THE NAME WE NEED TO DECIDE ON
THE LEGAL STRUCTURE OF THE BUSINESS. MY SUGGESTION WOULD BE TO GET WITH
YOUR ACCOUNTANT AND I KNOW I TALKED TO YOU AND I THINK YOUR
UNCLES IS A CPA? OKAY, GET WITH YOUR UNCLE AND SAY I’M LOOKING TO DO
THE DAYCARE AND WHAT ARE YOUR SUGGESTIONS ON THE LEGAL
STRUCTURE OF THE BUSINESS. SOLE-PROPRIETORSHIP, OR YOU MAY
FORM AN LLC, SUB-S CORPORATION, THAT KIND OF THING. BUT TALK TO
YOUR UNCLE AND I WOULD TAKE HIS ADVICE ON THE STRUCTURE OF THE
BUSINESS. NEXT QUESTION, WE NEED TO LIST ANYBODY WHO’S GOING TO
HAVE OWNERSHIP OF THE BUSINESS. WE NEED TO PUT THEIR INFORMATION
THERE. HOURS OF OPERATION, THAT IS WHEN YOUR DOORS ARE OPEN. AND
THEN LOCATION, WE NEED TO LIST THE PHYSICAL ADDRESS OF THE
DAYCARE. NOW I KNOW YOU HAVE A COUPLE OF DIFFERENT LOCATIONS
THAT YOU’RE LOOKING AT, SO FOR RIGHT NOW WE DON’T HAVE TO
ANSWER THAT. WE CAN WAIT ON THAT ONE. BUT AT SOME POINT WE HAVE
TO NARROW DOWN THE LOCATION. SO THAT’S THE FIRST HEADING,
DESCRIPTION OF THE BUSINESS, NAME, LEGAL STRUCTURE, WHO THE
OWNERS ARE, HOURS OF OPERATION, AND THE LOCATION. NOW THE NEXT
HEADING THAT I’VE INCLUDED IS THE MISSION STATEMENT. NOW A
MISSION STATEMENT IS NOT ABSOLUTELY NECESSARY IN A
BUSINESS PLAN, BUT I LIKE TO INCLUDE ONE, ESPECIALLY IF
YOU’RE GOING TO HAVE EMPLOYEES YOU CAN GO OVER THE MISSION
STATEMENT AND SAY THIS IS WHAT WE’RE TRYING TO ACHIEVE. THIS
PARTICULAR ONE IS FOR A SEAFOOD RESTAURANT, I HAVE “EVERY GUEST
WHO CHOOSES ABC FOOD LEAVES HAPPY.” AND IF EVERY GUEST THAT
WERE TO COME IN WERE TO LEAVE HAPPY, WHAT WOULD HAPPEN?
>IT WOULD GET BUSINESS.>>IT WOULD GET BUSINESS BECAUSE
THEY WOULD LEAVE AND GO OUT AND TELL OTHER PEOPLE. THAT’S KIND OF A
SHORT, SWEET MISSION STATEMENT. IF YOU WANT HELP WITH A MISSION
STATEMENT, YOU CAN GO TO MISSIONSTATEMENTS.COM. AND
THERE’S THOUSANDS OF MISSION STATEMENTS ON THERE. AND YOU
CLICK UNDER THE INDUSTRY THAT I’M GOING TO BE GOING INTO IF
YOU WANT TO GET SOME HELP WITH THAT. BUT LIKE I SAID A MISSION
STATEMENT IS NOT NECESSARY FOR THE BUSINESS PLAN. THE NEXT
THING WE NEED TO WORK ON IS THE DESCRIPTION OF THE PRODUCT
AND/OR SERVICES THAT YOU’RE GOING TO BE PROVIDING. SO WE’RE
GOING TO FLIP FORWARD TO THE BUSINESS PLAN GRAPH. AND I THINK
I HAVE 13 OR 14 QUESTIONS UNDER THERE THAT WILL HELP YOU WRITE A
DESCRIPTION OF THE PRODUCT AND/OR SERVICES THAT YOU’RE
GOING TO BE SELLING. THAT BEING SAID, AS YOU GO THROUGH AND
ANSWER THESE QUESTIONS, NOT EVERY SINGLE QUESTION IS GOING
TO APPLY TO YOUR BUSINESS. SO, IF YOU COME TO ONE THAT REALLY
DOESN’T APPLY TO YOUR BUSINESS YOU CAN JUST PUT N/A FOR NOT
APPLICABLE ON THERE, AND YOU KNOW IT DOESN’T APPLY AND I’M
NOT GOING TO ANSWER THAT QUESTION. IF YOU COME TO A
QUESTION THAT YOU WANT TO DO SOME RESEARCH ON, MAYBE GET ON
THE INTERNET, CALL AROUND, ASK SOME QUESTIONS, CALL ME BACK,
THAT KIND OF THING, I WOULD JUST PUT A QUESTION MARK THERE, SO
YOU KNOW THAT’S A QUESTION I WANT TO ANSWER BUT I REALLY
DON’T HAVE THE INFORMATION TO ANSWER IT RIGHT NOW. AND AGAIN,
I WOULD DO IT IN PENCIL SO YOU CAN GO BACK AND MAKE ANY
CHANGES, ERASE, MODIFY YOUR BUSINESS PLAN AS NEEDED. LIKE I
SAID, WE’RE JUST GOING TO TAKE THE QUESTIONS THAT YOU ANSWER
AND THEN TURN AROUND AND TURN THAT INTO A BUSINESS PLAN LIKE
ABC FOOD. SO, LET’S GO THROUGH AND START WITH BACK ON PAGE
NUMBER 7. PRODUCTS AND SERVICES, SO DESCRIBE YOUR BUSINESS
PRODUCT OR SERVICE. SO HERE YOU JUST WANT TO WRITE A GOOD SOLID
DESCRIPTION, SHORT AND SWEET, EXACTLY WHAT SERVICES YOU’RE
GOING TO BE PROVIDING. SO YOU MIGHT START OFF WITH YOUR
BUSINESS IS GOING TO PROVIDE DAYCARE SERVICES FOR CHILDREN
BETWEEN THE AGES OF-WHAT AGE ARE YOU GOING TO START TAKING IN? 6
WEEKS? 6 WEEKS THROUGH 5 YEARS OF AGE, BASICALLY THROUGH
PRESCHOOL. ARE YOU GOING TO BE OFFERING A SUMMER PROGRAM OR AN
AFTER SCHOOL PROGRAM? OKAY, SO YOU’RE GOING TO WANT TO INCLUDE
THAT IN THE DESCRIPTION OF WHAT YOU’RE GOING TO BE SELLING. AND
YOU ALMOST WANT TO WRITE THIS LIKE IT IS YOUR ELEVATOR SPEECH,
LIKE A LITTLE 30 SECOND COMMERCIAL. SO SOMEBODY SAYS,
HEY, WHAT DO YOU DO? AND YOU CAN SAY, WELL I OWN THIS IS THE NAME
OF MY DAYCARE CENTER. AND YOU CAN VERY METHODICALLY TELL THEM
EXACTLY WHAT IT IS THAT YOU ARE, IN THE HOPES THAT CERTAIN PEOPLE
WILL HEAR OH, THEY OFFER THAT, THAT’S SOMETHING THAT I NEED. SO
THAT’S HOW WE GO THROUGH, WE JUST START OFF WRITING A
DESCRIPTION OF YOUR BUSINESS SERVICES. WHAT BENEFITS DO YOU
SELL? OF COURSE THE BENEFIT THAT YOU SELL IS YOU’RE PROVIDING A
SAFE LOCATIONS FOR WORKING MOTHERS’ AND FATHERS’ CHILDREN
TO GO DURING THE DAY WHILE THEY’RE AT WORK. ADDITIONAL
BENEFITS MIGHT BE ANYTHING THAT YOU DO ALONG EDUCATION. WHAT
TYPE OF EDUCATION SERVICES DO YOU OFFER? YOU’VE GOT A STRONG
BACKGROUND IN EDUCATION. WE CERTAINLY WANT TO TAKE THAT INTO
CONSIDERATION. HOW IS YOUR PRODUCT OR SERVICE DIFFERENT
FROM CURRENT PRODUCTS OR SERVICES ON THE MARKET? SO
THERE’S OTHER DAYCARES IN THE AREA. WHAT’S GOING TO SET YOUR
DAYCARE APART FROM THE OTHERS? I KNOW WE TALKED ABOUT LAYING THE
FOUNDATION-AS FAR AS READING PROGRAMS, PRE-READING PROGRAMS,
THAT TYPE OF THING. SO TALK ABOUT THAT IN YOUR BUSINESS
PLAN. WHEN WAS YOUR BUSINESS STARTED? IF NOT CURRENTLY IN
BUSINESS, WHEN DO YOU PLAN TO START? SO WHEN WAS YOUR-I THINK
THAT YOUR PROPOSED DATE THAT YOU WERE ACTUALLY GOING TO OPEN WAS
GOING TO BE SUMMER OF 2013. IS THAT RIGHT? WELL THAT’S GOOD,
BECAUSE THAT GIVES YOU PLENTY OF TIME TO WORK ON THIS STUFF AND
GET EVERYTHING TOGETHER. WE CERTAINLY DON’T WANT TO JUMP
INTO IT AND OPEN PREMATURELY WHERE YOU REALLY HAVEN’T HAD A
CHANCE TO GO THROUGH AND WORK EVERYTHING OUT. THE NEXT
QUESTION, HOW DO YOU MAKE YOUR PRODUCT? YOU DON’T REALLY MAKE
YOUR PRODUCT. SO THAT WOULD BE AN N/A QUESTION. JUST PUT N/A,
NOT APPLICABLE, AND WE MOVE ON TO THE NEXT QUESTION. DESCRIBE
THE MAJOR MATERIALS OR INVENTORY YOU WILL NEED. NOW, HERE WE’RE
TALKING ABOUT FOR A DAYCARE ART SUPPLIES, CRAFT SUPPLIES,
CLEANING SUPPLIES, AND WHAT ARE YOU GOING TO FEED THE KIDS. SO
MAJOR MATERIALS AND INVENTORY, I LIKE TO THINK ABOUT THAT AS
STUFF THAT YOU KIND OF GO THROUGH ON A REGULAR BASIS. COTS
WOULD BE MORE STARTUP TYPE STUFF. BUT THINK OF MAJOR
MATERIALS OR INVENTORY AS STUFF THAT EVERY TWO WEEKS OR COUPLE
OF MONTHS I HAVE TO GO THROUGH AND REORDER THIS STUFF. CLEANING
SUPPLIES, FOOD PRODUCTS, ARTS AND CRAFTS TYPE STUFF, THAT TYPE
OF THING. SO WE WANT TO GO THROUGH AND LIST THAT OUT AND
THEN WE NEED TO FIGURE OUT WHO ARE THE KEY SUPPLIERS GOING TO
BE. SO WHERE ARE YOU GOING TO GO TO GET THAT STUFF? AND IN THE
EVENT THAT SOMETHING HAPPENS TO YOUR KEY SUPPLIER, WE WANT TO
HAVE A BACKUP SUPPLIER IN MIND WE CAN GO TO. IF YOUR KEY
SUPPLIER GETS HAMMERED BY A TORNADO OR THE BUILDING BURNS
DOWN OR THEY GO OUT OF BUSINESS, YOU WANT TO HAVE THAT BACKUP
SUPPLIER IN MIND. I WOUDLN’T WORRY ABOUT HOW DO YOU
DISTRIBUTE YOUR PRODUCTS TO CUSTOMERS. THEY’RE GOING TO BE
COMING TO YOU. SO THAT’S PROBABLY AN N/A QUESTION FOR
YOUR BUSINESS PLAN. NOW, HOW WILL YOU PRICE YOUR SERVICES OR
YOUR PRODUCTS? I KNOW YOU DID SOME RESEARCH AND THE GOING RATE
FOR DAYCARES RUNS ON AVERAGE $100 PER WEEK PER KID. AND WE
TALKED ABOUT YOU PROBABLY DON’T NEED TO GO ANY LOWER THAN THAT.
BUT ONE OF THE THINGS WE WILL DO AS WE GET INTO YOUR CASH FLOW IS
WE’RE GOING TO LOOK AT YOUR PRICING STRATEGY, AND SEE IF
YOU’RE CHARGING THIS AMOUNT AND YOU GET THIS MANY KIDS, BY THE
TIME WE GO IN AND LOOK AT THE EXPENSES, ARE YOU PRICED SO THAT
YOU’RE TURNING A PROFIT? BUT WE’LL GET INTO A LITTLE BIT MORE
ABOUT THAT ON CASH FLOW. WHAT ARE YOUR SELLING TERMS? ARE YOU
GIVING ANY DISCOUNTS? ARE YOU GOING TO BE OFFERING-IF A FAMILY
COMES IN AND THEY HAVE 2 OR 3 KIDS, ARE YOU GOING TO GIVE A
DISCOUNT? OKAY, SO WE’RE GOING TO WANT TO TALK ABOUT THAT. THE
NEXT HEADING THAT WE’RE GOING TO WORK UNDER IS THE MARKET. FIRST
THING, WHAT ARE THE TRENDS IN YOUR INDUSTRY? NOW THAT’S ONE OF
THE THINGS I CAN HELP YOU OUT WITH. IF YOU WANT TO GET AN IDEA
WHAT ARE THE OVERALL NATIONAL TRENDS AS FAR AS DAYCARE GOES,
WE CAN ORDER THAT INFORMATION FOR YOU. IT TAKES 2-3 WEEKS TO
GET IN. BUT IT’S PROBABLY WORTH KNOWING. IF YOU KIND OF WANT TO
GET AN IDEA OF WHAT’S IN THE LOCAL MARKETPLACE, WE CAN ALSO
GET THAT INFORMATION FOR YOU. I CAN ORDER A COMPETITOR’S LIST
THAT WILL SHOW YOU WHO YOUR COMPETITORS ARE, WHAT THE NAME
OF THE BUSINESS IS AND IT’LL GIVE THEIR ADDRESS, CONTACT
INFORMATION, THAT KIND OF THING. BUT IT MIGHT BE GOOD TO KIND OF
SCOUT OUT EXACTLY WHO IS IN THE AREA, WHERE THEY’RE LOCATED
BECAUSE THERE MAY BE A COMPETITOR OR TWO EVEN IF YOU
SCOUTED THE COMPETITION YOURSELF. THERE MAY BE A FEW OUT
THERE THAT YOU MISSED AND IT MIGHT BE NICE TO KNOW WHO THEY
ARE AND WHERE THEY’RE LOCATED. WHO IS YOUR TARGET MARKET?
TARGET MARKET IS YOUR BREAD AND BUTTER CUSTOMER. WHO IS YOUR
BEST-TYPE CUSTOMER? SO WHO IS GOING TO BE YOUR TARGET MARKET?
THAT’S GOING TO BE MOMS.>I WAS GOING TO SAY PROBABLY MOST OF
THE SINGLE PARENTS THAT DON’T HAVE ANYONE ELSE TO HELP.
>>YEAH. SINGLE PARENTS. I WOULD SAY ANY FEMALE THAT IS PREGNANT
AND HAVE KIDS UP TO ABOUT 5 YEARS OF AGE. NOW THAT’S FOR
YOUR REGULAR TARGET MARKET. NOW DURING THE SUMMER, YOU TOLD
YOU’RE GOING TO BE OFFERING THAT PROGRAM. YOU’RE GOING TO BE
TAKING KIDS UP TO LIKE 10 OR 12 YEARS OF AGE?
>12.>>OKAY. SO YOU REALLY KIND OF HAVE 2
TARGET MARKETS. DURING THE REGULAR SCHOOL YEAR YOU HAVE ONE TARGET
MARKET WHICH IS GOING TO BE MOMS PREGNANT ALL THE WAY TO SHE
HAS 5 YEAR OLDS. AND THEN THAT CHANGES DURING THE SUMMER. SO
WORK ON THAT. THINK ABOUT THAT TARGET MARKET A LITTLE BIT. NOW THE
BIG THING WITH THE TARGET MARKET IS HOW ARE YOU GOING TO REACH THEM?
WE’RE GOING TO TALK ABOUT THAT IN THE MARKETING PROGRAM. BUT, NEXT
QUESTION IN THE MARKET, AND I WOULD LIKE FOR YOU TO START TO THINK
WHO MAKES UP YOUR RING OF POINTERS? AND RING OF POINTERS ARE
PEOPLE THAT CAN POINT CUSTOMERS YOUR DIRECTION KIND OF IN BULK. SO,
WITH A DAYCARE, RING OF POINTERS-MOMS JUST FOUND OUT
SHE’S PREGNANT ALL THE WAY UP TO MOM HAS 5 YEAR OLDS, YOU KNOW.
WHO WOULD YOUR RING OF POINTERS BE? I WOULD LOOK AT CONTACTING
CHURCHES THAT DON’T HAVE DAYCARES. THAT WOULD CERTAINLY
BE ONE GROUP THAT COULD POINT A LOT OF POTENTIAL CUSTOMERS YOUR
WAY. PEDIATRICIANS, SCHOOLS, DOCTORS OFFICES, ANYTHING LIKE
THAT. YOU WENT TO MY FIRST STEPS CLASS, RIGHT? REMEMBER, WE
TALKED ABOUT YOU GO AROUND AND YOU DO PRESELL, AND YOU GO AND
FIND THE DEMAND IN THE MARKET PLACE. I WOULD GO AHEAD AND GET
THAT STUFF TOGETHER, GET YOUR BUSINESS CARDS, FLYERS,
BROCHURES, SHIRT WITH THE NAME ON IT, GO OUT AND VISIT SOME OF
THOSE ENTITIES AND SAY, HEY, THIS IS WHO I AM, THIS IS WHAT
I’M GOING TO BE DOING, AND START TO CREATE AWARENESS FOR YOUR
BUSINESS IN THE MARKETPLACE. BUT ANYWAYS, THAT COULD EFFECTIVELY
BE DONE BY LOOKING AT THOSE RING OF POINTERS. AGAIN, WHERE ARE
YOUR CUSTOMERS AND POINTERS LOCATED? THAT’S REALLY KIND OF
GEOGRAPHICALLY. WE’RE LOOKING AT WHAT AREA ARE YOU GOING TO BE
PULLING FROM. AND WE WANT TO IDENTIFY THAT BECAUSE IF YOU’RE
IN ONE CERTAIN AREA, THAT WILL HELP YOU NARROW DOWN WHO YOUR
POINTERS ARE AND HOW THAT ADVERTISING TARGET THEM AND
MARKET THE BUSINESS. SO THAT’S THE MARKET. NOW, OTHER THING IN
THE MARKET IS WE WANT TO LOOK AT COMPETITORS. WE REALLY WANT TO
PICK YOUR COMPETITORS APART. WHERE ARE THEIR STRENGTHS? WHERE
ARE THEIR WEAKNESSES? AND AGAIN, THESE TWO QUESTIONS REPEAT
THROUGHOUT THE BUSINESS PLAN AND YOU’RE GOING TO HEAR A LOT WHEN
WE WORK TOGETHER IS COMPETITION’S STRENGTHS,
WEAKNESSES, AND WHAT IS YOUR COMPETITIVE ADVANTAGE. MEANING,
HOW IS YOUR BUSINESS DIFFERENT AND PREFERABLY BETTER FROM YOUR
COMPETITORS? YOU KNOW, YOU OFFER BETTER QUALITY OF SERVICE? IS
YOUR PRICING BETTER? BETTER VALUE? I KNOW THAT YOU HAD
INDICATED THAT YOU FELT THERE WAS KIND OF A LACK OF SYSTEMATIC
EDUCATION FOR THE YOUNGER KIDS, WHERE YOU’RE DOING THAT INITIAL
READING PROGRAM. SOME OF THE DAYCARES, IT’S MORE OF A COME
IN, DROP YOUR KID OFF, LET HIM PLAY ALL DAY. AND I KNOW YOU’RE
WANTING TO DO MORE A-B-C’S AND 1-2-3’S AND LAYING THAT
FOUNDATION. SO THAT’S CERTAINLY WHAT WE’RE GOING TO TALK ABOUT
IN THE BUSINESS PLAN WITH THE COMPETITIVE ADVANTAGE. NEXT
SECTION IS ADVERTISING AND MARKETING. NOW, HOW WILL YOU
REACH YOUR TARGET MARKET? SPECIFICALLY WE ARE GOING TO GO
AFTER THE TARGET MARKETS THAT WE TALKED ABOUT. NOW THE OTHER
THING WHEN YOU ARE LOOKING AT ADVERTISING AND MARKETING IS
SIMPLY CREATING A PRESENCE IN THE MARKETPLACE. THE TWO OF
THOSE ARE REALLY A LITTLE BIT DIFFERENT. CREATING A PRESENCE
IN THE MARKETPLACE, THAT MAY BE SIGNAGE ON THE BUILDING, THAT
CAN BE AN AD IN THE YELLOW PAGES, THAT CAN BE A WEBSITE,
THAT TYPE OF THING. THE TARGET MARKET WOULD BE WHERE YOU REALLY
GO AFTER THAT BREAD AND BUTTER TYPE OF CLIENT. SO WE WANT TO
THINK A LITTLE BIT ABOUT TARGET MARKET, HOW YOU’RE GOING TO
REACH THEM, AND THEN ALSO CREATING A PRESENCE IN THE
MARKETPLACE. WHAT PROMOTIONAL MARKET MATERIALS ARE YOU GOING
TO DEVELOP? HERE WE’RE TALKING ABOUT ADS, CATALOGS, FLYERS,
WEBSITE, UTILIZING SOCIAL MEDIA, THOSE TYPES OF THINGS. DESCRIBE
ANY EXTRA CUSTOMER SERVICES THAT YOU’RE GOING TO PROVIDE. IS
THERE ANYTHING YOU THINK YOU’RE GOING TO BE PROVIDING THAT NOBODY
ELSE IS PROVIDING?>I’M THINKING THAT FOR AFTER SCHOOL
SERVICES, WE MAY HAVE A BUS THAT WILL PICK THEM UP FROM SCHOOL
AND BRING THEM TO THE DAYCARE.>>OKAY. THAT’S AN EXCELLENT
EXAMPLE OF EXTRA CUSTOMER SERVICES. NOW HERE I HAVE
DESCRIBE THE ADVERTISING, PROMOTING, OR PRE-SELLING
ACTIVITIES IN THE PRE-OPENING STAGE. YOU’RE GOING TO OPEN A
DAYCARE, AND WHEN YOU FIRST OPEN UP YOUR DOORS YOU’RE IMMEDIATELY
GOING TO HAVE OVERHEAD. CORRECT? YOU’VE GOT INSURANCE, YOU’VE GOT
YOUR STAFF THAT YOU HAVE TO PAY. YOU HAVE TELEPHONE, ALL THAT
OTHER STUFF. ONE OF THE THINGS THAT YOU’RE GOING TO WANT TO DO
IS GO AHEAD AND START SELLING SPOTS IN YOUR DAYCARE. YOU DON’T
WANT TO WAIT UNTIL YOU OPEN UP YOUR DOORS. MY SUGGESTION WOULD
BE TO GO AHEAD AND TALK TO YOUR UNCLE AND FIND OUT IF YOUR UNCLE
HAS AN ATTORNEY THAT HE LIKES. AND THEN GO TO THE ATTORNEY AND
SAY, OKAY, WE ARE GOING TO BE OPENING UP THIS DAYCARE AND I
WANT TO GO AHEAD AND START PRE-SELLING SPOTS IN THE
DAYCARE. WHAT DO I NEED TO PUT TOGETHER? AND THEY HAVE THEM
HELP YOU GET TOGETHER A CONTRACT TO DO THAT. SO IF SOMEBODY FINDS
OUT YOU’RE OPENING UP A DAYCARE, YOU ALREADY HAVE ALL OF THAT PUT
TOGETHER, HERE’S YOUR DEPOSIT, AND SO ON. THE OTHER THING THAT
YOU’RE GOING TO WANT TO CHECK WITH THE ATTORNEY ON IS IF YOU
GO AHEAD AND START TAKING MONEY IN BEFORE YOU OPEN UP YOUR
DOORS, YOU MAY NEED TO OPEN UP AN ESCROW ACCOUNT THROUGH THE
ATTORNEY. BASICALLY THE WAY THAT OPERATES IS THAT ANY OF THE
SPOTS THAT YOU GO AHEAD AND SELL AND SOMEBODY COMES IN AND THEY
PUT A DEPOSIT DOWN OR PAY FOR WHATEVER SPOT FOR THEIR KID, AND
YOU TAKE MONEY IN, SINCE YOU HAVEN’T OPENED UP YOUR DOORS YET
THE SAFEST THING TO DO IS TO HAVE THAT MONEY GO TO THE
ATTORNEY. AND THE ATTORNEY OPENS UP AN ESCROW ACCOUNT. AND THE
ATTORNEY HOLDS THAT MONEY UNTIL YOU ACTUALLY OPEN THE DOORS TO
YOUR BUSINESS. BUT AGAIN, YOU’RE GOING TO WANT TO CHECK WITH YOUR
ATTORNEY ON THAT. BUT MY GOAL WOULD BE TO FIGURE OUT WHAT IS
MY BREAK-EVEN POINT SALES-WISE. IN OTHER WORDS, HOW MANY KIDS DO
I HAVE TO SELL TO PAY MY BILLS THAT FIRST MONTH? AND I WANT TO AT
LEAST PRESELL THAT MANY SPOTS OR MORE BEFORE I OPEN MY DOORS. I
GIVE MYSELF A SALES GOAL. BUT ANYWAY, YOU WANT TO THINK ABOUT
THAT. IF YOU’RE GOING TO BE OPENING UP THIS BUSINESS, HOW
ARE WE GOING TO ADVERTISE IT AND PROMOTE IT AND PRESELL THOSE
SPOTS BEFORE WE EVER OPEN OUR DOORS. YOU DON’T WANT TO WAIT
UNTIL THE DOORS ARE OPEN BEFORE YOU START SIGNING KIDS UP. I HAD
A CLIENT OVER IN ANOTHER PART OF THE STATE THAT OPENED UP A
DAYCARE ABOUT A YEAR AGO. AND SHE WENT THROUGH AND DID THIS
PRE-SELLING PROCESS AND SHE HAD A WAITING LIST 30 DAYS INTO
OPENING HER DOORS. AND SHE’S HAD A WAITING LIST EVER SINCE THEN.
SO AS WE GO THROUGH THIS PROCESS, THAT PRE-ADVERTISING,
PRE-SELLING, PRE-BOOKING SPOTS IS VERY IMPORTANT IN THE DAYCARE
BUSINESS. SO CERTAINLY CONSIDER HOW YOU’RE GOING TO DO THAT. AND
AGAIN, WE NEED THE ACCOUNTANT TO HELP WITH YOU SOME THINGS. AND
WITH THAT PRE-SELLING I WOULD CERTAINLY BRING HIM IN TO MAKE
SURE YOU ARE IN COMPLIANCE WITH EVERYBODY. BRING THE ATTORNEY IN
ON THAT. MOVING ON, WE HAVE MANAGEMENT AND OWNERSHIP. AND
THE FIRST PART, IF YOU NOTICE, I HAVE AS UNDER OWNERSHIP. AND I
HAVE LIST THE MOST IMPORTANT QUALITIES THAT ANSWER THE
QUESTION, DO YOU HAVE THE EXPERIENCE AND/OR EDUCATION IN
THE BUSINESS TO MAKE IT WORK? THAT’S ONE OF THE THINGS,
ESPECIALLY WITH YOUR APPLYING FOR A LOAN, THE LENDER IS GOING
TO WANT TO HAVE A REAL GOOD IDEA OF WHAT YOUR BACKGROUND IS. I
KNOW YOU HAVE A TEACHING BACKGROUND, YOU’VE ALSO WORKED
IN DAYCARES, SO YOU REALLY HAVE A LOT TO SELL THE LENDER ON WITH
YOUR BACKGROUND. SO THAT’S THE TOP PORTION IS REALLY KIND OF
SELLING YOU NOW. I’VE DONE LOAN PACKAGES FOR THIS PARTICULAR
LENDER A NUMBER OF TIMES AND THEY ALWAYS WANT A RESUME ON
ANYBODY THAT HAS OWNERSHIP IN THE BUSINESS. I KNOW YOU HAVE A
RESUME THAT GOES BACK A FEW YEARS. SO I NEED YOU TO GO AHEAD
AND UPDATE THAT RESUME AND WE’LL INCLUDE THAT IN THE LOAN
PACKAGE. SO, FIRST PORTION HERE, OWNERSHIP, WE’RE SELLING THE
LENDER ON YOU. NOW WHEN WE GET DOWN TO THE MANAGEMENT SECTION
WE’RE REALLY TALKING ABOUT HOW THE BUSINESS IS GOING TO BE
MANAGED. SO FIRST THING THAT WE NEED TO LOOK OVER IS THE
ACCOUNTING, BOOKKEEPING, BUDGETING PORTION OF THE
BUSINESS. SO WE NEED TO DECIDE WHAT KIND OF BOOKKEEPING SYSTEM
YOU’RE GOING TO HAVE, WHO IS GOING TO DO THE SETUP. ONCE THE
SYSTEM IS SETUP, WHO IS GOING TO TRAIN EITHER YOU OR WHOEVER IS
GOING TO BE YOUR BOOKKEEPER ON THE SYSTEM. AND THEN ALSO YOU’RE
GOING TO NEED AN ACCOUNTANT TO OVERSEE THAT FUNCTION TO COME IN
AND DO A QUARTERLY REVIEW TO MAKE SURE YOU’RE DOING
EVERYTHING RIGHT. AND ALSO TO DO YOUR YEAR END TAXES FOR YOU. I
KNOW WE HAD TALKED ABOUT GETTING SETUP ON QUICKBOOKS. AND YOUR
UNCLE KNOWS QUICKBOOKS. SO THE WAY I WOULD DESCRIBE THIS IS,
I’M GOING TO USE QUICKBOOKS ACCOUNTING SYSTEM AND I WOULD
LIST MY UNCLE AS CPA TO COME IN AND DO THE SETUP. HE’S ALSO
GOING TO TRAIN ME ON THE SYSTEM AND DO A QUARTERLY REVIEW AND
ALSO DO MY YEAR END TAXES. SO THAT’S REALLY WHAT WE’RE TALKING
ABOUT. WE SELECT THE SYSTEM, WE HAVE A PROFESSIONAL SET IT UP,
THE PROFESSIONAL TRAINS YOU THE USER ON THE SYSTEM, AND THE
PROFESSIONAL ALSO DOES THE QUARTERLY AND ANNUAL REVIEW
EVERY YEAR. NOW ONCE YOU’VE BEEN IN THIS BUSINESS FOR A YEAR, YOU
MAY NOT NEED YOUR UNCLE TO COME IN EVERY QUARTER. THE FIRST YEAR
I’M THINKING I WANT A CPA TO COME IN AT LEAST EVERY 3 MONTHS
WHILE I’M DOING MY QUARTERLY STUFF AND MAKE SURE THAT I GOT
ALL OF THIS DONE RIGHT. AND YOU’LL KNOW WHEN YOU’RE
COMFORTABLE ENOUGH TO SAY I DON’T NEED YOU HERE EVERY
QUARTER BUT I CERTAINLY WILL NEED YOU TO DO MY YEAR END TAXES
FOR ME. SO THAT’S THE ACCOUNTING, BOOKKEEPING, AND
BUDGETING. NOW, HUMAN RESOURCES AND RISK MANAGEMENT. WITH THE
DAYCARE YOU’RE GOING TO BE HIRING A LOT OF PEOPLE. WE NEED
TO MAKE SURE THAT-I WOULD SUGGEST GETTING TOGETHER AN
EMPLOYEE HANDBOOK THAT KIND OF GOES OVER RULES AND REGULATIONS.
AND YOU MAY NEED SOMEBODY WITH A HUMAN RESOURCES BACKGROUND TO
COME IN AND MAKE SURE THAT YOU ARE DOING EVERYTHING THAT YOU
NEED TO DO CORRECTLY. BECAUSE HERE’S THE DEAL, IF I HAVE ZERO
EMPLOYEES OR I HIRE MY FIRST EMPLOYEES OR I GO UP TO ABOUT
FIVE EMPLOYEES, I’M KIND OF UNDER A CERTAIN GUIDELINE AS FAR
AS WHAT I HAVE TO BE IN COMPLIANCE WITH. ONCE I END
UP-AND I THINK WE INITIALLY SAID THAT YOU WERE GOING TO HAVE 8 TO
10 EMPLOYEES, ONCE YOU GO ABOVE THAT FIFTH EMPLOYEE, THERE’S
SOME ADDITIONAL THINGS THAT YOU KIND OF HAVE TO HAVE IN PLACE AS
FAR AS YOUR FILING SYSTEM, EMPLOYEE RECORDS, THAT KIND OF
THING. SO, AGAIN, I LIKE TO GO THROUGH MY ACCOUNTANT AND SAY,
OKAY, I’M GOING TO HAVE 8 EMPLOYEES. NOW WHEN WE GO
THROUGH AND GET EVERYTHING SET UP, WHAT ALL DO I NEED TO DO.
AND I’M TALKING ABOUT EMPLOYEE HANDBOOK, YOU MAY NEED TO GO
THROUGH AND GET HELP WITH I9 VERIFICATION, MAKING SURE YOUR
W4’S ARE IN COMPLIANCE, THOSE KINDS OF THINGS. SO, THAT’S
WHO’S GOING TO BE HANDLING MANAGEMENT AND HUMAN RESOURCES
TYPE OF STUFF. OTHER THINGS TO LOOK AT, AND I KNOW THAT YOU’RE
GOING TO BE HANDLING THE MARKETING AND ADVERTISING OF THE
BUSINESS. CUSTOMER SERVICE, YOU’RE GOING TO BE THE ONE
MAKING SURE YOUR CUSTOMERS ARE HAPPY. QUALITY OF CONTROL OF
PRODUCTS OR SERVICES, YOU KNOW IF YOU WERE GOING TO HIRE
SOMEBODY ELSE TO DO SOME OF THESE THINGS THEN I MIGHT LIST
THE PERSON THAT’S GOING TO BE IN CHARGE OF MARKETING AND
ADVERTISING, OR THIS IS THE PERSON THAT’S GOING TO BE IN
CHARGE OF QUALITY CONTROL AND PRODUCTS OR SERVICES. BUT SINCE
YOU’RE GOING TO BE DOING IT ALL I MAY JUST LUMP ALL THOSE
TOGETHER. OKAY? NOW, ON PAGE NUMBER 14 WE HAVE SALES
MANAGEMENT. AND I HAD INCLUDED A DESCRIPTION OF THE SELLING
PROCESS. SO ONE OF THE THINGS THAT YOU’RE GOING TO WANT TO PUT
TOGETHER, YOU’RE GOING TO WANT TO TRAIN YOUR RIGHT HAND PERSON
IN THIS IS THE SELLING PROCESS. BY THE SELLING PROCESS I MEAN
SOMEBODY COMES IN AND SAYS, OKAY, I’M INTERESTED IN GETTING
A SPOT FOR MY DAUGHTER OR MY SON. YOU WANT TO SYSTEMATICALLY
LAY OUT HOW I TAKE THEM THROUGH THE PROCESS. YOU’RE PROBABLY
GOING TO START OFF WITH COME IN TO THE OFFICE AND YOU’RE GOING
TO DO A MEET AND GREET AND PROVIDE SOME GENERAL
INFORMATION. AND THEN FROM THERE I WOULD SUGGEST TAKING THEM ON A
TOUR OF THE FACILITY. THEIR CHILD IS GOING TO BE A CERTAIN
AGE SO THEY’RE GOING TO BE IN A CERTAIN ROOM. TAKE THEM AND LET
THEM MEET THE TEACHER. THIS IS GOING TO BE THE TEACHER, SHE’LL
BE THE ONE TAKING CARE OF YOUR SON OR DAUGHTER. AND THEN
FINALLY YOU COME BACK TO THE OFFICE AND WE NEED TO HAVE A
LITTLE CLOSER. SO DON’T WANT TO JUST TAKE THEM BACK AND HAND
THEM SOME PAPERWORK. YOU WANT TO HAVE A LITTLE SOMETHING TO TRY
AND MAKE THE SALE OR GET THEM TO RESERVE A SPOT. SO MY SUGGESTION
MIGHT BE, YOU BRING THEM BACK, YOU’VE TAKEN THEM ON THE TOUR,
YOU GO OVER THE PRICING STRUCTURE. AT THE END OF THE
PROCESS, YOU SAY, OKAY, MR. OR MRS. JONES, IF YOU WOULD LIKE TO
RESERVE A SPOT FOR LITTLE SUSIE TODAY, I NEED FOR YOU TO WRITE A
CHECK FOR THIS AMOUNT AND SIGN RIGHT HERE. BUT MAKE SURE YOU
ASK FOR THAT SALE. DON’T JUST LET THEM COME IN. YOU DON’T WANT
TO BE LIKE-I DON’T WANT TO NAME THE BIG BOX STORE. BUT SOMETIMES
YOU GO TO THESE BIG BOX STORES AND YOU WANDER AROUND INSIDE THE
PLACE FOR HALF AN HOUR OR 45 MINUTES AND YOU WALK OUT AND
DON’T BUY ANYTHING BECAUSE THERE’S NOBODY THERE TO HELP YOU
AND NOBODY TO KIND OF HELP YOU THROUGH THAT SALES PROCESS. SO,
YOU WANT TO MAKE SURE THAT IF YOU’RE NOT THERE, SOMEBODY ELSE
IS TRAINED ON THAT EXACT SAME PROCESS. OKAY, EMPLOYEE AND
CUSTOMER THEFT. NOW WITH A DAYCARE, YOU DON’T HAVE A CASH
REGISTER. AND THERE’S REALLY NOT A LOT FOR YOUR EMPLOYEES TO
STEAL. SO I WOULD NOT BE OVERLY CONCERNED ABOUT THAT. BUT, THAT
BEING SAID, YOU DO HAVE FOOD PRODUCTS AND THAT KIND OF THING.
JUST BE AWARE THAT IF YOU HAVE STUFF THAT PEOPLE WANT, A LOT
TIMES, ESPECIALLY THERE ARE EMPLOYEES THAT WILL NOT PAY FOR
IT, THEY MAY JUST TAKE IT. SO JUST BE AWARE OF THAT. FOR SOME
BUSINESS, THAT IS AN ISSUE. IT’S NOT A HUGE ISSUE WITH DAYCARES.
BUT IF YOU HAVE A BUSINESS WHERE YOU HAVE A CASH REGISTER, OR YOU
HAVE INVENTORY, AND YOU HAVE EMPLOYEES, YOU DEFINITELY NEED
TO HAVE SOME THINGS IN PLACE TO TRACK AND DETER THEFT.
ESPECIALLY EMPLOYEE THEFT. THAT’S NOT TO SAY YOUR CUSTOMERS
WON’T STEAL FROM YOU. THEY WILL. BUT GENERALLY SPEAKING FOR MOST
BUSINESSES, EMPLOYEES ARE A BIGGER PROBLEM WHEN IT COMES TO
THEFT THAN CUSTOMERS ARE. OKAY, ON THE BOTTOM OF 14, STAFF
POSITIONS OTHER THAN MANAGEMENT. AND I HAVE LIST ALL POSITIONS
OTHER THAN MANAGEMENT INCLUDING TITLE, DESCRIPTION OF SKILL SET
NEEDED FOR POSITION, AND TRAINING STRUCTURE. SO ONE OF
THE THINGS THAT YOU’RE GOING TO WANT TO SAY IS I’M GOING TO HIRE
THESE PEOPLE, THIS IS WHAT THEIR TITLE IS GOING TO BE, THIS IS
WHAT THE SKILL SET THEY’RE GOING TO NEED COMING IN, AND THIS IS
THE ADDITIONAL TRAINING THAT I’M GOING TO PROVIDE. OKAY, PAGE
NUMBER 15. DESCRIBE YOUR BUSINESS LOCATION INCLUDING THE
BUILDING, PHYSICAL FEATURES, AGE, DIMENSION, PARKING LOT,
ETC. DO YOU LEASE OR DO YOU OWN? I KNOW THAT YOU’RE MOST LIKELY
GOING TO BE LEASING ONE OF TWO SPACES. SO YOU WANT TO GO IN AND
ONCE WE KIND OF NARROW THAT DOWN, WE WANT TO SAY THIS IS
WHERE IT’S GOING TO BE LOCATED. THIS IS THE SQUARE FOOTAGE OF
THE BUILDING. THIS IS HOW BIG THE BUILDING IS. THIS IS HOW
MANY ROOMS ARE IN THERE. THIS IS HOW MANY PARKING SPOTS WE HAVE.
THAT TYPE OF THING. SO JUST AN OVERALL DESCRIPTION OF WHERE THE
BUSINESS IS GOING TO BE LOCATED. AND THEN WE HAVE WHY DID YOU
CHOOSE THIS LOCATION? I KNOW THAT THE MAIN DIFFERENCE WAS
THAT ONE LOCATION HAD A BETTER PRICE PER SQUARE FOOT, BUT THE
LOCATION DIDN’T HAVE THE TRAFFIC PATTERN THAT YOU CARED FOR. THE
OTHER PLACE WAS MORE EXPENSIVE BUT IT HAD A BETTER TRAFFIC
COUNT. AND YOU FELT LIKE THE PEOPLE THAT ARE IN AND AROUND
THAT OTHER LOCATION, THE HIGHER PRICE LOCATION, REALLY WAS A
BETTER FIT FOR YOUR TARGET MARKET. SO WE’LL WORK ON THIS AS
WE GET TO IT. BUT IF YOU CHOOSE THE ONE, THE HIGHER PRICE PER
SQUARE FOOT, WE CHOSE THIS LOCATION BECAUSE OF THE TRAFFIC
COUNT, BECAUSE WE FEEL LIKE IT’S CLOSER TO OUR TARGET MARKET,
THOSE TYPES OF THINGS. NOW, ON PAGE NUMBER 16, I KNOW THAT BOTH
PLACES NEED RENOVATIONS. CORRECT? SO ONCE YOU PICK OUT
ONE OF THE LOCATIONS, YOU’RE GOING TO WANT TO HAVE A
CONTRACTOR GO IN. AND MY SUGGESTION WOULD BE HAVE THE
CONTRACTOR GO IN AND GIVE YOU A QUOTE ON EVERYTHING THAT IT’S
GOING TO TAKE. AND THEN I WOULD ALSO TAKE THAT TO TWO PLACES. I
WOULD TAKE IT TO THE CITY THAT THE BUSINESS IS LOCATED IN, GO
TO THEIR PLANNING DEPARTMENT AND SAY I’M GOING TO GO IN AND OPEN
UP A DAYCARE AT THIS LOCATION. THIS IS THE QUOTE FROM MY
CONTRACTOR. YOU CAN PROBABLY GET SOME PLANS AND SAY IS THIS GOING
TO BE OKAY? AM I GOING TO BE IN COMPLIANCE WITH EVERYBODY?
SECOND PLACE THAT YOU’RE GOING TO NEED TO TAKE THAT TO IS THE
MISSISSIPPI DEPARTMENT OF HEALTH, BECAUSE THEY ARE THE
ONES WHO OVERSEE THE LICENSURE FOR DAYCARES. SO, AS YOU GO
THROUGH, YOU DON’T WANT TO GO IN AND DO A BUNCH OF RENOVATIONS
FOR THE DAYCARE, AND YOU GET ALL OF THE RENOVATIONS DONE AND THEN
THE MISSISSIPPI DEPARTMENT OF HEALTH COMES IN AND SAYS YOU’VE
GOT TO DO THIS OR YOU DIDN’T DO THAT. SO IT’S GOING TO TAKE SOME
COORDINATION ON YOUR PART. BUT I WOULD START IT EARLY IN THE
PROCESS. SO WE’LL GET THE QUOTE FOR THE RENOVATIONS BECAUSE WE
NEED TO KNOW HOW MUCH MONEY YOU NEED FOR THAT. AND THEN WE’RE
GOING TO RUN THAT BY THE MISSISSIPPI DEPARTMENT OF HEALTH
AND ALSO THE CITY THAT WOULD ISSUE YOUR BUSINESS LICENSE.
WHAT ARE THE MAJOR ITEMS OF EQUIPMENT USED IN YOUR BUSINESS?
WE NEED TO GO THROUGH AND DO THIS ITEM BY ITEM, GET A COST
FOR EACH ITEM. SO WE NEED TO FIGURE OUT-I KNOW YOU’RE GOING
TO PUT IN A PLAYGROUND. WE NEED TO KNOW HOW MUCH THAT’S GOING TO
RUN. YOU’RE GOING TO HAVE TABLES, CHAIRS, CHANGING TABLES,
BABY BEDS, BOOKSHELVES, YOUR KITCHEN WITH STOVE,
REFRIGERATOR, 3 COMPARTMENT SINK, ALL THAT STUFF. ONE OF MY
QUESTIONS FOR THE HEALTH DEPARTMENT WOULD BE WHEN I GO
GET MY EQUIPMENT FOR MY KITCHEN, WHAT GRADE DOES IT HAVE TO BE?
CAN I JUST GO TO WAL-MART AND BUY THE CHEAPEST STUFF? OR DOES
THIS HAVE TO BE A CERTAIN GRADE? AND THEY CAN TELL YOU THAT AS
FAR AS THE KITCHEN EQUIPMENT FOR THE DAYCARE. BECAUSE YOU DON’T
WANT TO GO BUY A BUNCH OF STUFF AND THEN YOU CAN’T USE IT. SO
THE MORE INFORMATION YOU CAN GET FROM THEM UP FRONT THE BETTER
OFF YOU’RE GOING TO BE. SO WE WANT THAT WITH PRICES. BECAUSE
AT THE END OF THIS WHOLE THING WE WANT TO FIGURE OUT HOW MUCH
MONEY WE NEED TO COME UP WITH. NOW, RESEARCH AND SHOW TRAFFIC
COUNTS ON NEAREST STREETS AND HIGHWAYS. I CAN HELP YOU WITH THAT OR
YOU CAN GO TO MDOT, MISSISSIPPI DEPARTMENT OF TRANSPORTATION. I
THINK IT’S MDOT.ORG. AND ON THE VERY FIRST PAGE OF THEIR WEBSITE
IS A LITTLE TRAFFIC MAP. AND YOU CAN CLICK ON THAT AND YOU CAN
SCROLL AROUND AND IT WILL SHOW YOU THE TRAFFIC COUNTS IN AND
AROUND THE AREA FOR THE BUSINESS LOCATION THAT YOU SELECT. IF YOU
WANT ME TO HELP YOU WITH THAT WE CAN DO THAT. IT DOESN’T TAKE
VERY LONG. BUT WE CAN GET THAT TRAFFIC COUNT IN AND AROUND YOUR
AREA. WHAT OTHER BUSINESSES ARE IN THE AREA THAT MAY HAVE AN AFFECT
ON YOUR BUSINESS? AND THAT CAN BE POSITIVE OR NEGATIVE. I KNOW
THAT THIS DAYCARE, ONE OF THE LOCATIONS, THE ONE THAT’S MORE
EXPENSIVE, IS FAIRLY CLOSE TO A MAJOR HOSPITAL. AND THAT OF
COURSE WOULD HAVE A POSITIVE IMPACT ON YOUR BUSINESS BECAUSE
YOU HAVE ALL THE PEOPLE THAT WORK IN THE HOSPITALS THAT HAVE
KIDS. THEY HAVE INDICATED THAT IF THERE WAS A GOOD DAYCARE IN
THE AREA THEN THAT’S SOMETHING THEY WOULD UTILIZE. WE WANT TO
TALK ABOUT, OKAY, THERE’S THIS MAJOR HOSPITAL IN THE AREA, THIS
IS HOW MANY EMPLOYEES THEY HAVE, THESE ARE THE SHIFTS THEY COME
OUT OF THE HOSPITAL, THAT TYPE OF THING. AND ANY OTHER
BUSINESSES IN THE AREA THAT WOULD HAVE AN AFFECT ON YOUR
BUSINESS. WHOLESALERS ON PAGE NUMBER 17, WE HAVE FOR
WHOLESALERS, MANUFACTURERS, AND OTHER BUSINESSES. WELL WE’RE NOT
WHOLESALERS, WE’RE NOT MANUFACTURING, SO WE CAN PUT N/A
ON THAT. THAT’S REALLY NOT APPLICABLE. YOU DON’T NEED TO
WORK ON THAT WITH YOUR BUSINESS PLAN. NOW DO YOU HAVE EASY
ACCESS TO MAJOR HIGHWAYS, RAILROADS, AND AIRPORTS? THAT’S
PROBABLY NOT NECESSARY EITHER. SO THAT’S PROBABLY ANOTHER N/A
QUESTION, NOT APPLICABLE. NOW IN THE MIDDLE OF PAGE 17, WE HAVE
LONG TERM PLANS AND CONTINGENCY PLANS. AND THIS KIND OF GETS
BACK TO SQUARE ONE WHEN WE’RE THINKING ABOUT LONG RANGE
PLANNING. WE GET THIS THING PUT TOGETHER, WE WANT TO DO A LITTLE
BIT OF ADDITIONAL HOMEWORK ON THIS TO MAKE SURE WE GET
EVERYTHING SET UP RIGHT TO BEGIN WITH. SO I HAVE QUESTION NUMBER
1, DESCRIBE THE LONG TERM PLANS FOR THE BUSINESS. SELL THE
BUSINESS? PASS THE BUSINESS TO FAMILY MEMBERS? OR POSSIBLY
LIQUIDATE THE BUSINESS? SO YOU HAVE TO THINK, IF I START THIS
BUSINESS AND SOMETHING HAPPENS TO ME, WHAT HAPPENS TO THE
BUSINESS? IF THE BUSINESS CANNOT OPERATE WITHOUT YOU THEN WE NEED
TO APPROACH IT ONE WAY. IF IT CAN OPERATE WITH YOU MAY WANT TO
PASS IT ON TO A FAMILY MEMBER. OR YOUR GOAL MAY BE TO GET THIS
UP AND GOING AND RUN IT FOR FIVE YEARS AND SELL IT FOR A PROFIT.
SO THINK ABOUT YOUR LONG TERM PLANS. WHAT DO YOU WANT TO DO
MANY YEARS DOWN THE ROAD? SECOND THING, DESCRIBE THE PROCESS THAT
WILL BE USED TO PRESERVE AND PROTECT IMPORTANT DOCUMENTS.
ACCOUNTING, EMPLOYEE RECORDS, CLIENT RECORDS, LEASE
AGREEMENTS, TAX RETURNS, ETC. IN THE EVENT OF A NATURAL DISASTER,
FIRE, THEFT, ETC. SO WE KIND OF WANT TO HAVE A BACKUP PLAN. NOW
YOU CAN TAKE ALL OF THOSE DOCUMENTS AND YOU CAN SAVE IT UP
IN THE CLOUD. THERE’S DIFFERENT ORGANIZATIONS THAT DO THAT. ONE
OF THE THINGS THAT’S GREAT ABOUT TECHNOLOGY IS WHEN YOU HAVE
PRINTER, SCANNER, COPIER COMBO. SO MY SUGGESTION WOULD BE TO
TAKE ALL OF THOSE IMPORTANT DOCUMENTS, RUN THEM THROUGH THE
SCANNER, SAVE THEM ON THE HARD DRIVE, AND I WOULD ALSO SAVE
THEM ON A JUMP DRIVE. SO THAT WAY YOU’VE GOT IT IN A COUPLE OF
DIFFERENT LOCATIONS, SO IF SOMETHING HAPPENS WE HAVE ALL OF
THAT INFORMATION SAVED AND STORED IN A SAFE PLACE. A NUMBER
OF US LEARNED AN IMPORTANT AND VALUABLE LESSON DURING HURRICANE
KATRINA WHICH WAS, OKAY, I’VE GOT ALL MY STUFF AND THEN I CAME
BACK AND MY STUFF WAS NO WHERE TO BE FOUND. IT ALL GOT FLOODED
OUT. JUST A LITTLE THING THAT I WOULD DO TO PRESERVE THOSE
IMPORTANT DOCUMENTS. NOW, THIRD PART OF LONG TERM PLANS AND
CONTINGENCY PLANS IS TO LIST CONTINGENCY PLANS IF THE OWNER
OR OWNERS BECOME UNABLE OR UNWILLING TO CONTINUE WITH THE
BUSINESS. SO ONE OF THE THINGS WE NEED TO LOOK AT WOULD BE
SOMETHING LIKE KEY MAN INSURANCE OR DISABILITY INSURANCE. IF
SOMETHING HAPPENS TO YOU AND YOU’RE NO LONGER ABLE TO
FUNCTION, THERE MAY BE SOME LONG TERM NOTES OR DEBTS THAT COME
ALONG WITH THIS BUSINESS. AND IF THAT HAPPENS AND SOMETHING
HAPPENS TO THE BUSINESS, THEN WE NEED AN INSURANCE PLAN TO KICK
IN AND PAY FOR THAT, TAKE CARE OF THAT DEBT. IT’S SIMILAR TO
WHEN YOU GET HEALTH INSURANCE FOR YOURSELF, IF SOMETHING
HAPPENS TO YOU, YOU DON’T WANT SOMETHING BAD TO HAPPEN TO THE
FAMILY BECAUSE OF LOSS OF INCOME. SO YOU ALMOST THINK OF
THE BUSINESS AS ITS OWN ENTITY AND IT MAY NEED ITS OWN SEPARATE
INSURANCE POLICY TO KICK IN IN THE EVENT THAT SOMETHING
UNFORTUNATE HAPPENS. OTHER THINGS WE WERE LOOKING AT MIGHT
BE BUYOUT CLAUSE FOR PARTNER OR PARTNERS. SO YOU’VE TOLD ME YOU
THINK YOU’RE GOING TO DO A SINGLE MEMBER LLC. YOU’RE NOT
GOING TO HAVE A PARTNER, BUT IF YOU DID HAVE A PARTNER ONE OF
THE THINGS WE WOULD WANT TO DO WOULD BE TO PUT TOGETHER SOME
TYPE OF OPERATING AGREEMENT THAT SPELLED OUT THIS IS WHO OWNS
WHAT IN THE BUSINESS, AND IN THE EVENT THAT ONE OF THE PARTNERS
WANTS OUT, THIS IS HOW THE BUSINESS WOULD BE VALUED AND
THIS IS HOW THAT WILL OCCUR. SO THAT’S KIND OF LONG TERM PLANS
AND CONTINGENCY PLANS. A LOT OF TIMES, THE PEOPLE THAT CAN HELP
YOU WITH THIS WOULD BE YOUR ACCOUNTANT, YOUR ATTORNEY, OR
SOMEBODY THAT DOES ESTATE PLANNING FOR YOU. AND A LOT OF
TIMES YOU GET WITH ALL THREE OF THEM AND SAY THIS IS WHAT WE’RE
GOING TO BE DOING. HOW DO WE GET ALL OF THIS TOGETHER AND WHAT DO
WE NEED? BUT YOU’RE BETTER OFF TO THINK ABOUT IT AND PLAN IT
OUT IN THE BEGINNING THAN DOWN THE ROAD WHEN SOMETHING BAD
HAPPENS. SO TURN THE PAGE, NOW WE’RE ON PAGE NUMBER 18,
COMMUNITY BENEFITS. HOW WILL THIS BUSINESS BENEFIT THE
COMMUNITY? EXAMPLES INCLUDE THE NUMBER OF EMPLOYEES TO BE HIRED,
PROVIDING A SERVICE THAT IS NOT AVAILABLE IN THE COMMUNITY, AND
TAX REVENUES. SO, ONE OF THE THINGS I WOULD TALK ABOUT WHEN
YOU’RE DESCRIBING THE COMMUNITY BENEFITS IS HOW MANY JOBS YOU’RE
GOING TO CREATE, AND ALSO THIS IS A NEEDED SERVICE IN YOUR
PARTICULAR AREA. I KNOW WE’VE DONE SOME RESEARCH. THERE’S NOT
A LOT OF QUALITY DAYCARES IN THE AREA. SO WE’RE CERTAINLY GOING
TO MENTION THAT. AND THEN ALSO MENTION TAX REVENUES THAT WILL
BE GENERATED BY THIS BUSINESS BEING STARTED. IN ADDITION TO
THAT YOU MIGHT TALK ABOUT THE-JUST FROM A CARE AND
EDUCATION POINT OF VIEW. IT’S NEEDED. WE’RE GOING TO PROVIDE
QUALITY. WHAT I MEAN IS IN ADDITION TO CREATING JOBS AND
PROVIDING TAXABLE REVENUE TO THE FEDERAL GOVERNMENT AND THE STATE
OF MISSISSIPPI, YOU’RE ALSO GOING TO BE PROVIDING A NEEDED
SERVICE IN THE AREA WHICH IS QUALITY CHILD CARE THAT HAS A
GOOD FOUNDATION IN EDUCATION. SO WE WANT TO DESCRIBE THAT. THE
LAST PORTION OF THE BUSINESS PLAN THAT WE NEED TO COVER IS
WE’RE WRITING THIS BUSINESS TO MAKE YOU THINK ABOUT EVERYTHING
THAT YOU NEED TO THINK ABOUT IN THE PROCESS OF STARTING AND
RUNNING THIS BUSINESS. NOW THE LAST PORTION IS FINANCIAL
REQUIREMENTS. THAT’S WHERE WE TELL THE LENDER THIS IS EXACTLY
HOW MUCH MONEY WE WANT TO BORROW. HOW MUCH ARE YOU GOING
TO BORROW? FOR HOW LONG DO YOU WANT TO BORROW THE MONEY? AND
GENERALLY THE LENDER WILL TELL YOU THAT. YOU DON’T GO IN AND
TELL THE LENDER WE WANT TO BORROW X AMOUNT OF MONEY FOR 30
YEARS. THE LENDER WILL SAY BASED ON WHAT YOU’RE USING THIS MONEY
FOR AND THE TYPE OF LOANS WE CURRENTLY HAVE IN PLACE, YOU’RE
GOING TO FALL UNDER THIS LOAN. AND RIGHT NOW THAT LOAN
AMORTIZED OVER ABOUT 10 YEARS OR 7 YEARS OR WHATEVER IT IS. ONCE
WE FIGURE OUT HOW MUCH MONEY YOU’RE GOING TO BORROW, HOW LONG
YOU’RE GOING TO BORROW THE MONEY FOR, AND WHAT THE INTEREST RATE
IS, WE CAN FIGURE OUT WHAT YOUR MONTHLY PAYMENT IS. AND THEN
FINALLY WE NEED TO LIST WHAT DO YOU INTEND TO DO WITH THE MONEY?
AND THAT’S ONE OF THE THINGS THAT THE LENDER WANTS. AND WE’RE
GOING TO TALK ABOUT THAT A LITTLE BIT LATER ON. SO THAT’S
IT. SO AGAIN, JUST TO COVER THIS AGAIN. WE HAVE A SAMPLE BUSINESS
PLAN. ALL OF THE MAJOR HEADINGS ARE IN BOLD AND UNDERLINED. AND
WHAT WE’RE GOING TO DO IS THIS GIVES YOU THE SAMPLE TO GO BY,
AND THEN WE HAVE A BUSINESS PLAN DRAFT WHERE IT’S BASICALLY A
FILL-IN-THE-BLANK. BUNCH OF QUESTIONS FOR YOU TO GO IN,
ANSWER, DO SOME RESEARCH ON. GO THROUGH ANSWER ALL OF THOSE. AND
THEN YOU HAVE PLENTY OF INFORMATION TO OPEN UP WORD.
TYPE UP YOUR BUSINESS PLAN IN WORD. EMAIL IT TO ME. I WILL
EDIT AND REVIEW IT. AND THEN ONVE WE DO THAT WE’LL GET BACK
TOGETHER AND WE WILL START TO WORK ON YOUR CASH FLOW
PROJECTIONS. SO ANY QUESTIONS? OKAY, THAT’S ALL I’VE GOT. THANK
YOU.

The Master: How Scientology Works


Would you care for some informal processing? Sure. What do I have to do? Just answer my questions when told. A few years ago A friend and I went to the scientology complex in Los Angeles to see what the religion was all about we were curious I talked about it actually in one of the first episodes of this show We were toured around the facility introduced to some very nice members and given Personality tests the test which is officially called the Oxford capacity analysis So it has no connection with Oxford university or any accredited institution was more intense than I thought it was going to be it included about 200 questions a few of which are actually reproduced exactly in this scene from Paul Thomas Anderson’s 2012 film the Master . Do you linger in dictionaries for pleasure? Do you get muscle spasms for no reason? Do your past failures bother you? Do you like to be told what to do? Do you find interest in other people? Are you often consumed by envy? Are you scientific in your thought? Are you truthful to others? Are you unpredictable? *farts* *laughs* This processing seen from the master is in my opinion one of the best sequences in one of the best movies of the last ten years it’s simple, brilliantly acted and hypnotic which is no mistake on the part of the filmmakers. If you’re interested the scene offers some real insights into how the religion of Scientology functions though P.T. Anderson has always been careful [to] say that the master is not an exact retelling of Scientology’s founding, the similarities in character, feeling and technique are hard to deny. For example this scene, the processing scene, Bears an unmistakable resemblance to a vital activity within scientology called: “Auditing. The term ‘auditing’ comes from a word which means ‘to listen’. In auditing, the person running the session is called the auditor, the person receiving auditing is called a pre-clear Because he has not yet been cleared of his reactive mind.” In The Master, scene Lancaster Dodd played by Philip Seymour Hoffman is the auditor and Freddie, played by Joaquin Phoenix is the pre-clear like [Dodd] does here the auditor in Scientology asks questions of the pre-clear with the goal of ridding him of ‘engrams’ the term for traumatic memories stored in what’s called the reactive mind [the] auditor does this by helping the pre-clear relive the experience that caused the trauma. When the pre-clear has a cognition or a positive realization, the session is completed if this seems a little like psychoanalysis to you that’s because it is. When L. Ron Hubbard, the founder of Scientology, laid down these methods in his book dianetics I think he genuinely believed that he had devised a new kind of psychotherapy something that was scientifically rigorous and effective. Of course, as we know, dianetics is not scientifically rigorous. It has been repeatedly rejected by all mental health communities as a pseudoscience, which it is, but as we see in the master There’s no doubt [that] the process of auditing can cause an effect. “Where’s your mother?” “I don’t know…” “Back to the start.” In the processing scene Dodd gets Freddy to admit to a series of past traumas including the death of his father the institutionalization of his mother, his incestuous relationship with an aunt and the times that he killed people in war. He uses these to access the primary engram of the Session: Freddy’s abandonment of the love of his life back home. Like in psychoanalysis, Dodd achieves this by talking, by initiating an exchange that attempts to unlock things that are repressed or hard to face. But the methods used are different. As has long been believed by its critics, Scientology auditing goes further than psychoanalysis or talk therapy because it utilizes a form of command Hypnosis. “Say your name.” “Freddy Quell.” “Say it again.” “Freddie Quell.” “Say it again.” “Freddie Quell.” All throughout the scene, Dodd works to bring Freddie under his command, in the first part which is structured a lot like the personality test, he asks him a series of relatively simple yes-or-no questions getting freddie used to this call and response pattern utilizing repetition to induce a relaxed and focused state. “Do your past failures bother you?” “No.” “Do your past failures bother you?” “No…” “Do your past failures bother you?” “Hmm… No.” “Do your past failures in life bother you?” Repetition also signals towards importance. Todd is trying to get Freddie to unconsciously focus on his past failures. After this brief mini session ends, Freddie insists on more and Todd agrees but this time with the caveat that Freddie can’t blink or the round of questioning will start again from the beginning. This extra strain occupies Freddie’s conscious mind and with the priming from the first part established he begins to answer the questions with more openness and candor. “Have you had intercourse with someone from inside your family?” “Yes.” “Have you ever had intercourse with someone inside your family?” “Yes.” “Who?” “Auntie.” “Have you killed anyone?” “No, maybe, not me.” “Have you killed anyone?” “No.” “How many times did you have intercourse with your aunt?” “Three times.” “Where is your aunt now?” “I don’t know” “Would you like to have intercourse with her again?” “No!” With the pattern set Dodd increases the intensity and increases the intensity and increases the intensity That’s such a pitch that Freddie is visibly tensing up then at the most charged moment, Dodd breaks the pattern and asks Freddy to close his eyes. The emotion of this moment is real. Just like hypnosis is real, just like psychotherapy and psychoanalysis are real, that’s because cognitive activity is real it can be harnessed and manipulated and projected and seen for new angles. Auditing is at the center of Scientology because it can produce these feelings of epiphany that convince people that the methods which achieve it must be correct. That’s the danger of Scientology too – I mean hypnotherapy is a valid form of treatment for those who want to seek it out. But scientology flatly Denies that auditing utilizes any hypnosis at all, so the people like Freddy who experience it unknowingly are susceptible to coercive suggestion whether it’s done maliciously, or by someone not properly trained, it can be persuaded to believe that the church is right with the capital R and thus deserves all the time and money, they’re asked to give it “To make it clear, all you have to do a show a fella that he’s mocking up his own mind therefore his own difficulties and that he is not completely adrift in and swamped by a body and then there, there he is, you’ve got him cleared. Hubbard held that auditing, like we see in the master, was the way to quote-unquote clear every single person on Earth. When that’s your claim, there can be no uncertainty in your methods when uncertainty is the one thing that binds all forms of Mental health. We don’t understand all the ways the mind works, probably we never will. But psychotherapy and psychiatry functioning within a scientific community within a code of ethics that protects from abuse, has made advances that can help those who are struggling cope with life. It’s not perfect, but it’s a hell of a lot better than Scientology ~No~ ~other love~ ~can warm my heart ~ Hey, everybody. Thank you so much for watching you can subscribe to the channel by clicking right over there. I have to thank Audible for sponsoring this episode If you don’t know audible has a gigantic selection of digital audiobooks and actually one of my New Year’s resolutions for this year is to read more books. Audible is helping me to do that. The first book that I read this year with was J.D. Vance’s Hillbilly Elegy which is fantastic and J.D. Vance just recorded his audiobook with his voice on Audible. So if you go to audible.com/nerdwriter you can get a free 30-day trial, but also you get one free audiobook, So I suggest you use it on Hillbilly elegy. I don’t think you’ll regret it. Also, Nerdwriter t-shirts are still available at dftba.com I’ll leave the link in the description below, and I was nominated for a shorty award! So if you’re interested you can vote for me on that. I’ll leave the link below for that, too. Thanks guys for watching I’ll see everybody next Wednesday

KOREAN STREET FOOD – Namdaemun Market Street Food Tour in SEOUL, SOUTH KOREA


we’re in Seoul, South Korea at Namdaemun
market the biggest traditional outdoor market in Korea, you can find everything
under the sun at Namdaemun but we are not here to shop, this video is all about
eating, we’re taking you on a massive street food tour all around Namdaemun
market let’s go and find out what there is to eat here Namdaemun market is a well-known street
food destination in Seoul we are going to be eating a tonne of street food in
this video and you have to check out what’s on offer at this market, I’m
Thomas and I’m Sheena and we’re Chasing a Plate, we hope you’re hungry, let’s eat! we’re waiting in line for our first
snack, savoury hotteok, hotteok is a type of Korean deep fried donut just stuffed with a
filling, it is minus 4 degrees today in Seoul so this is going to be the perfect
breakfast for us I have got this hot, golden crispy hotteok
in my little hands and it is a thing of beauty
look at how crispy the dough is but it’s also still really soft so you can get
both savoury versions and sweet versions of the hotteok, this is the
savoury version and it’s been filled with vegetables and when he was handing it to
us he actually basted it with what looked to be a type of fruit sauce so in
the pot there was an apple there were dates there were peppers so I think it’s
gonna give it a really nice tang I’ve just got to give this a bite and see what’s
inside Wow so you can see the dough there is
really aerated, it’s really crispy, really soft and um very light and then inside
it’s just stuffed with all sorts of vegetables so we’ve got onion,
there’s carrot in there, chives and also some glass noodles, I’m gonna give it
another go oh this is insanely good, it is a must eat
the dough is quite oily but not stodgy at all, and then those vegetables are just
really flavoursome and that glaze that he basted over the top just gives it a nice
sweet tangy touch, this is insanely good next up we’re gonna grab an eomuk
which are these sticks you can see sticking out of the steaming hot
broth at this stall you’ll see them all over the market and they should be good
to combat this freezing weather alright I got a giant skewer of eomuk so this is a fish cake and look at the steam coming off it from this hot
hot broth and it reminds me of an intestine from the look of it but it’s
not at all it is just a big incredible looking fish
cake, let’s try some you can see it’s actually the reason it’s all bendy is
because it’s a flat fish cake which has been folded over and over and over and
then put on the skewer so that’s why it has this bendy look let’s try some mmm mmm oh it’s really soft really subtle fish flavour, really soft
fish cake not spongy not rubbery at all super easy to eat almost like a a sodden
piece of white bread, just really soft let’s try some of the broth because there was a bit of a spice going on there oh yeah the broth is spicy it has a sort of a a
miso type taste I don’t think it has any miso in it but it’s, it’s got an
earthiness to it like there’s some sort of root vegetables in there to give it
that real base and come down here I see there’s a whole lot of looks like soy
and chilli so I’m gonna grab this little paintbrush and paint some of that onto
it just to give it an extra kick so just got a thin layer of that chilli and soy
sauce oh it’s a little bit of a sweet soy
sauce so actually didn’t add much spice because there was quite a bit of spice
in this and I see in the broth over there there are some big chillies sitting
in it so this has spice but the soy sauce just added a little bit of a
sweetness this is perfect, dip it in there, steaming hot warm you up on these
cold days in Seoul I’ve just spotted our next snack over
here mandu or dumplings both steamed and deep-fried versions let’s go and grab
one the team at the stall are doing a really brisk business there are
dumplings, there’s steamed bread, there’s buns
we’ve just cozied up in the corner of the stall with our little bag of dumplings
so we got some meat mandu as well as some kimchi mandu, this is the meat
dumpling and look how huge it is, so it’s a wheat dumpling wrapper or dumpling
skin and on the inside is the meat filling, let’s give it a big old
bite and see what it tastes like the dumpling skin is quite
sticky almost a little bit gluggy and then the inside you can see that it’s
filled with a really loose pork mixture, there’s some chive, some onion I can taste a little bit of sesame seed and the pork’s
actually quite peppery in flavour that is really good, really tasty besides eating dumplings everyone is
also washing it down with little cups of this broth that has come from the
eomuk so the fish cake and everyone’s holding their hands around these
steaming hot cups to warm them so I’ve got the kimchi dumpling here
the kimchi mandu, so inside it should be filled with fermented cabbage so let’s
give this a go hmm alright so it’s not just kimchi,
inside there’s some meat as well so there’s some pork, some spring onions and
then you’ve got the kimchi which is the cabbage and there’s also the glass
noodles in there as well this is really delicious because it’s got a real spicy
kick from that kimchi that is really tasty this market is raging with people
and there are so many food options next up I want to find one of my favourite
Korean street food snacks tteokbokki let’s go and find some of that we have the tteokbokki so these are rice
cakes so these long thin cylindrical things are the rice cakes and the red
orangy sauce that they’re covered in is gochujang sauce which you will find
everywhere in Korea so it should be a little bit spicy and maybe some
sweetness and then we’ve got some fish cake in here as well he cut that into it
and dumped it all in the sauce and so that’s the same sort of fish cake as I
had on the skewer before with the broth let’s try some tteokbokki so got one big
steaming rice cake mmmm oh, oh that sauce has a tiny spice but it’s really sweet, oh oh that’s so good sorry it’s really hot that’s why I’m just trying to chew
it down, I’m gonna have a little bit more the actual rice cake’s a brilliant
texture, mmm it’s quite squishy almost like glutinous almost like it bounces off
your teeth hmm and then the sauce just has a
perfect spice it doesn’t blow your socks off it’s just the perfect, perfect little
bite that plain rice flavoured rice cake and then that sauce let’s grab some of
this fish cake so you can see he’s cut them up into quite nice little bits so
we’ve got fish cake also covered in the sauce just like before the texture is perfect so
soft no chewiness that goes really well with the
rice cake another perfect snack and another good little thing to hold onto
to warm your hands Namdaemun market has a couple of food
alleys which are famous for serving particular dishes we have come to
kalguksu alley which is knifecut handmade noodles to get a hot bowl of kalguksu
let’s go there are a number of stalls side by
side in kalguksu alley and everyone will be vying for your business,
grabbing your arm, jostling you, pulling you to come to their stall but just, they’re all the same, make sure you don’t put off and just sit down at one of these amazing looking stalls there’s just fresh kimchi and lettuce and pickles lined up on the counters and we’ve just sat down and
ordered our kalguksu so this is the kalguksu so it’s made up of quite a watery broth, it’s an anchovy broth and then you’ve got the hand cut or knife cut handmade noodles here they’re a wheat noodle and then there’s all sorts floating around, there’s some
chives, some fish cake, there’s dried seaweed in there, there’s some sesame
seeds and then there’s a dollop of gochujang or that red pepper chilli
sauce so what I’m gonna do is just give it a big ole mix up and get all those
flavours mingling, let’s just try that broth ohhh so it’s a anchovy broth and you
can really taste that strong fish flavour it’s got a really intense hit from that
seaweed as well, let’s just give the noodles a go, they look so slippery they have a lot of bounce, a lot of texture, they’re really good, I’m just gonna get a little bit of that fish cake and some noodles it’s really simple and really clean tasting it is a really hearty, filling bowl of noodles, those chives also add a fresh zing now we also got some side dishes so we
got some banchan so some greens which I think have a bit of chilli in there and
then also some kimchi so the fermented cabbage in the chilli sauce, we’ve got some soup so it’s got some greens in here and then also this little
bowl of naengmyeong which is a cold buckwheat
noodle dish and it’s got some sesame seeds, some strips of cucumber, there’s some radish I think in there or some pear I’m not
quite sure and then half a boiled egg oh I think there’s also some strips of fish
cake in there let’s just give this a go this is the bibim naengmyeon
which is in a like a spicy sauce the buckwheat noodles are really chewy, really thin strands and then that spicy sauce is a little bit tangy it’s not too spicy it’s quite fresh tasting especially with that hit of
cucumber, this is such a great meal we’ve ordered a bibimbap as well
which is a cold rice dish this one looks like it’s got a little bit of barley in
there as well, we’ve got an array of vegetables so I can see lettuce, chives
maybe some pear, there’s a whole lot of sesame seeds there’s these big juicy
looking sprouts or like mung bean sprouts, the gochujang sauce all over
there and then oh look at it actually I can’t see anything else so let’s do the
most important part with this and that is mixing it up so I’m just gonna grab a spoon
as well and we’ll give it a big mix up oh look at all the colours and you get that
sauce coating everything break up that rice and get it all into one, right
let’s go for a big mouthful so I want to get a whole lot of that rice, a bunch of
those vegetables, let’s go because the vegetables are all fresh they
have so much crunch and that sauce almost has an alcoholic taste it’s kind
of like spicy but tangy and it kind of tastes like a really mild whisky, I’m
gonna have another big bite I’ve got a huge bit of lettuce hanging off the
bottom there that was a big bit of lettuce, it’s really good
it’s more about the sauce and the vegetables, the rice isn’t a
strong flavour it’s just a nice texture but the more you mix it up and get that
sauce onto all those vegetables that’s a beautiful bowl of food and I
love watching them make this dish so it’s all just lined up on this
tiny little counter that we’re sitting at and they’re just throwing in
ingredients, throwing bowls in front of people
everyone’s sitting shoulder to shoulder this is a really neat experience in
Korea kalguksu alley was awesome, it was
bustling there was so much going on but most importantly the food was delicious
now we’re off to find something sweet we’ve had a good look around for
something sweet but we can’t find anything that really takes our fancy
most of the stuff here is savoury but as you can see behind us lots of stalls
start sitting up at around four o’clock so the lanes of the market are getting
much busier now with street carts so there’s plenty of good options all
through the day and particularly in the afternoon but all the ones we had were
earlier in the day and they are all absolute classic dishes you will find
here at any time that was one heck of a good day of eating, thank you so much for
watching and remember to head down below hit that subscribe button for heaps more
food videos, hit that thumbs up button if you enjoyed the video and we will see
you next time, annyeong

What to Eat at Taiwan’s Most Famous Night Market — Travel Eat Repeat


– [Iz] Night markets. They’re everywhere. Night markets are perhaps
the best expression of Taiwan’s local food culture. Chinese is in its origin, but
totally unique to this place. In this city alone, there
are 30 such markets. Each brimming with a certain energy. Locals perusing the hundreds
of stalls for whatever they’re craving that night. And you don’t have to
choose just one stall. Choose five or ten! Wander, sample, mingle. Wow, that is a long line! I hope it’s worth it. We landed in Taiwan last night
and let me tell you, there is nothing I love more than 14 hours on a plane with a three-year-old. We’re gonna go to one of the
city’s oldest night markets tonight which I’ve been
told is a can’t-miss food opportunity, but before
that we are going to explore the city starting with
some scallion pancakes. So first of all, scallion
pancakes are savory. They’re pan fried dough
that are served with a bunch of different
sauces and toppings like ham, cheese, egg, basil. They first flatten the dough,
throw it onto the skillet, and then they start to
smack it around with their spatula to puff it up to
create a light and fluffy almost pastry-like texture. So good! These look amazing! It’s almost between
like a pastry and naan. Henry’s too hungry. This is real trouble with kids. For you, mister man.
– Oh my gosh. – The scallion pancakes are a must-try. They’re almost like a breakfast sandwich meets a croissant meets chapati. – [Johnny] Meets heaven! – Meets heaven. – Meets heaven. I mean it’s so good. – We have about four hours ’til nightfall, so we’re gonna go explore the city. If you’re in Taiwan you have to wander through the Longshan Temple. Showered with ornamental
design and symbolism, the temple is bustling with both
tourists and locals alike. We’re here at the night
market and it is so busy. There’s so much to see! There are two things that
I know that I want to try. One is stinky tofu. I’m not really sure that I
want to try it, but I was told that I should so I am going to. Okay? Okay. The other is the pork pepper bun. This was mentioned in
the Taipei Eater Guide as one of the top foods to try. The queues are super, super long so that has to mean something. I’m really, really
excited to eat it finally. This is unlike anything I’ve ever seen. It is super, super busy. There’s so many options. We have to be strategic. – Quail eggs. – Give me those! I actually have never had a quail egg. This is a first. Cheers! Wow, that is really good. Really creamy inside. It’s just undercooked enough, the yolk, and then it has that
crispy outer and the really flavorful seasoning and sauce. Yum! This is the moment we’ve
all been waiting for. The stinky tofu. The smell is extreme. There’s flavors that
like, if you grow up to, they’re acquired tastes, like
cheese and fermented foods, and stinky tofu I think is one of those. I don’t hate it. It’s actually really good if
I don’t think about the smell, but if I start to think about
the smell as I’m eating it, the struggle is very real. The texture is really good. It’s crispy on the outside
and really like, chewy on the inside and it has
this pickled cabbage which goes really nicely with it. It’s not my favorite, only
because I have to keep my mind very focused on not thinking
about the smell, but I’m very surprised by how much I do like it. I wouldn’t have expected that. This is pure organized chaos. It is so chaotic, but like,
there’s this energy that is just so fun. – It’s amazing. Here we have what I think are
some of the most beautiful buns I’ve ever seen. That preparation was insane. – Here goes it! That is so good. So we’ve made it through
almost all of the market and I have to say like the
overwhelming-ness of so many good options is just
part of the experience. We’re gonna finish off with
the pork pepper bun which I’ve been waiting all day to try. I read about it in the
Eater Guide and I think I’ve just been dreaming about it
since and I’m pretty sure I’m gonna be dreaming about it after. The pork pepper bun is
made with minced pork, green onions, black pepper, and what they say is their secret blend of spices. It’s then wrapped in dough,
thrown into a tandoor-style oven, and cooked until golden brown. – [Cashier] Hello! – Hi! Three. – Thank you.
– Thank you. Oh I’m so excited! Really good! Really peppery. The meat has like a sweet-salty
and then the crust is like crispy, but then really
nice and chewy on the inside. You can see how it’s like nice
and charred on the bottom. It has that good crunch, but then also the chewiness of like a bun. That is incredibly flavorful
and really delicious. I am 100% sold on the night market thing. I wish we had them at home,
but I guess it just means that I’m gonna have to come back. Make sure to tune into next
week’s episode where we explore one of Taiwan’s most loved, most common dishes: beef noodle.