[DAY 6] #STARTSTRONG2020 – Marketing (Facebook & Google)


Hey and welcome to day 6 of #STARTSTRONG2020, question for you have you got your tickets yet? Kingdom Business Summit 2020
tickets are selling out they will sell out well early before the event and you
will miss out because we have room capacity so if you’re coming register
early you go to KingdomBusiness.com.au that I you in this little morning
episode I want to talk to you about marketing because it would be crazy if
we didn’t touch marketing at least once in this thing like it kind of answers so
many of your issues in business right if you can market get more customers in the
door make more money it solves about 99.9% of issues in business if you can
market your way out of them so I want to talk about these two right I want to
talk about Google Adwords and Facebook Ads I could have picked one of 20
strategies that we teach our clients but these two are going to be relevant for
every single one of you now of course prerequisite you need a very well
designed website right it’s 2020 you you can’t use your 1998 website anymore
you can’t probably even use your 2016-17 website anymore because you know all the
platforms have changed Google’s demands are changed it’s got to be modern ok for
me, I’m always building a website like there’s always work going on a website
somewhere here because I’ve always got to be updated and modern so with Google
Google Ads what do I want to tell you about that, I want to tell you that once
you’ve got a decent website it’s the best place to be marketing your business
why it’s intent-based marketing there are people that are searching on a
device today for your services somewhere in this country and beyond right there
are people today that will go to a browser and they will type in you know
whatever uniform supply Gold Coast lawyer Sydney accountant Melbourne
whatever business that you’re in there are people that are searching for
that right now today on devices and laptops all over the world so why
wouldn’t you run an ad so that they can see your ad click on it and go to your
website and find out about you like there are people already searching and
so why wouldn’t you put your company in front of the people that are looking
right now of their own volition they’re searching why wouldn’t
you go and put your company in front of them all right so all you have to do
okay I want to kind of draw these steps out for you do some
research on keywords you can do that by going to the keyword planner under the
tools section of your AdWords account and you can throw in you know just brain
dump 50 different keywords that you think people might be searching for
your business and it’ll give you a report on how much it’s going to cost
give or take to run ads against it how many people are searching for it gives
you all the data and then you can run ads against those keywords the second
thing you need is a well-crafted ad use all of the available tools three
headlines two descriptions site links call-outs everything that you can have
you need to have it all for every single ad to give you the biggest real estate
so that you take up the most amount of screen okay
then you know it’s got to be compelling got to talk about what uniques got to
include the keyword phrase in the headline that’ll get people’s attention
they click on it to go to a website website needs to build trust at the
start and it’s a video of you talking about what makes you unique any
guarantees that you give okay put a face to the name and then we want to put in
front of them basically the information they’re looking for so if they typed in
uniforms Gold Coast we want to build trust and talk about uniforms Gold Coast
and then lead them down a path to a call to action somewhere on the site if they
typed in workwear Gold Coast they’ll go to a different page but it still has to
build trust and then we, you know take them on a path and lead them to an
outcome okay if you can put those steps together
then you can turn on Google Adwords and it will work day and night for you yeah
you got to go back and maintain it and manage it and review it and tweak it but
that strategy is a passive strategy set it up once watch it unfold over the next
days weeks and months okay Facebook yes there are less people on Facebook than
they used to be yes it’s a lot more expensive than it used to be but if you
want to target people in that 40-45 and over bracket who are the people that have the
most amount of money for discretionary spending on products and services then
Facebook is still the number one place to run ads yes Instagram is there yes
Tik Tok ads are there and there’s a whole bunch of places you can spend
money but Facebook still has even though the economics
are higher now it still has the lion’s share but I would say this to you gone
are the days where you could just run an ad run a video run an image to an
audience and drive them to a website and get it to convert okay those days are
getting harder and harder and harder what I would say to you is you need to
learn custom conversion ads okay so it’s not a traffic ad it’s a conversion ad
and basically, you have to go inside and I don’t have the luxury of telling you
exactly step by step unless of course you come to the summit because it’s one
of the things I’m going to be teaching there how to do this step by step but
basically, you tell Facebook I want this outcome and there’s about 20
different options that you can choose from one of them is a purchase one of
them is somebody put something in a shopping cart one of them is they filled
out a form one of them is whatever there’s a whole bunch of different
options you say to Facebook I want that group okay I want that outcome and then
you build a really big audience and you say I want you to go to that big group
of interests or my database or look like or you go to that audience and
get me that outcome and it will do it’s machine learning and find out from that
group who is most likely to take the action that you are looking for and
it’ll market your products to them and it’ll you know over time it will learn
who does and who doesn’t and it’ll get better at finding you your best client
okay you’ve got to learn this is a bit more sophisticated than just
running a traffic ad and working out why it doesn’t work you’ve got to learn
custom conversion ads and I’ll go one step further then you’ve got to learn
how to do remarketing ads which is where you basically you know you go to the big
audience and you say give me this outcome and then Facebook is able to
learn who does take that outcome and who doesn’t take that outcome so currently
I’m running remarketing ads to people that went to the Kingdom Business
website and didn’t buy tickets so I’m able to get a distinction between the
audience that did and the audience that didn’t and send a remarketing add to the
ones that went to the site but didn’t buy a ticket that’s the level of
sophistication you need with Facebook now because that’s where it’s at okay
it’s become more expensive my cp/m my cost per 1000 impressions when I
first started Facebook ads in 2013 was about three dollars to three dollars
fifty four one thousand impressions today it’s somewhere between 28 and 32
dollars per 1000 impressions and it’s still insanely cheap so that’s ten times
the price of what it was in 2013 okay but but if you don’t jump on it now
it’ll be ten times the price again and then you’ll be paying a lot more money
so just jump on and start taking this stuff seriously if you’re not marketing
your business now out of the blocks 2020 then you’re gonna be chasing your
tail at some point okay start marketing using both of those tools if you’re
doing them but you’re not doing them great double down get them working for
you and and and it’s money for Jam because they’re happening while you
sleep which is a beautiful thing like I run my ads I’ll wake up in the morning I
checked my Facebook people have bought tickets and I didn’t you know I just set
this up three days ago four days ago whenever and it runs
without me and it’s a beautiful thing so you should be learning how to do those
Scripture of the day why it’s got nothing to do with Facebook ads and
Google Ads but we are believers in business so we should be including God
in everything, we do here is a random scripture that I absolutely love Hebrews
12:11 and I’ve got the New King James I like a little bit of that regal but it
says now no chastening okay discipline if you want another word now no
chastening seems joyful for the present but painful nevertheless afterwards it
yields the peaceful fruit of righteousness for those who have been
trained by it other versions say no discipline seems
great at the time it’s painful but it yields a good harvest down the line and
I firmly believe that so here’s a prayer that I think you should be praying every
single day for the next year or more this is the prayer God show me where my
character is letting me down if you will make that prayer he will show you and
you’ll be able to get stuff out of your life that’s in your life and when you
get it out of your life he can trust you with more because you look more like him
God show me where my character is letting me down hey thanks for watching
I’ll be back tomorrow with another episode see you soon

How Alison Art Can Maximize Your Marketing Campaigns’ Creatives


Creatives play a huge role in a campaign’s
success. They are the user’s first impression with your brand. So, how do you
make sure that you’re getting the most out of your creatives? Introducing Alison Art. yellowHEAD’s latest creative analysis technology brought to life by our tech team in collaboration with our creative studio. By using computer vision
technology, and a bit of human touch, Alison Art recognizes content elements
within the ad’s creative — whether it’s a playable ad, video, or banner — and enables
the marketeer to identify the best performing creative elements across the campaigns. So, how does it work? With dedicated machine learning engines customized to
each campaign, we gain a faster and deeper analysis of what works, allowing us to
think of the next creative elements to focus on. So, she could tell you that this
character, doing this dance in a six second video with the sound on will work
best on Instagram in France, while in the US you will need another character doing
another dance for 22 seconds and no sound. Our partners gain a competitive
edge by implementing these sorts of recommendations on what elements should
be tested next in order to maximize their conversion rates and boost campaign
performance. Now with Alison Art, we have seen a dramatic improvement in CPA for
nearly all our clients that have integrated the technology. Campaigns have
doubled or even triple their ROI. Alison Art will revolutionize the way
you optimize your campaign’s creatives.

Enterprising Research: Socially inclusive employment practices


The creative industries contribute 86 billion
dollars to Australia’s Gross Domestic Product. That’s more than the transport industry
or the welfare sector. Our research project is looking into socially
inclusive employment practices in Australia’s Cultural and Creative Industries (CCIs). The lack of employment diversity in the creative
industries is an important issue, and has been subject to high profile debates. We undertook this project because the creative
industries are not only an important part of our economy, they help shape our sense
of both individual and collective identity. But while the problem is widely identified,
existing research in Australia and elsewhere has focussed upon the impacts, not solutions.
This is where our project seeks to make a difference. Our aim in this project was to
use census data to form an accurate picture of the diversity profile of Australia’s
creative workforce, and investigate how the recruitment methods within the sector can
be more social inclusive. To do this, we brought together an interdisciplinary
team, to identify that while some creative sectors are more inclusive than others – radio
for instance – it is important to not just look at the raw numbers for the ‘devil is
in the detail’, for while junior entry-level positions may be more representative of the
Australian population as a whole, the more secure and powerful decision-making positions
and the most desirable creative roles tend not to be. This is where intervention is necessary. There is a strong will for change in the Australian
creative sector; it is looking for solutions. Therefore, the next stage of this project
is to work with our external industry partners to test best practice innovative recruitment
strategies. Hopefully this will ensure that not only are
the best people being employed, but also that the products they produce better reflect who
we are as a nation today.

E48 Lobster feast at office|Ms Yeah


Recently, a new colleague joins our office Elizabeth I’ts is said that she has a rich family She was a lawyer before now. As to why she came to our company… Because my dad’s consortium will invest a hundred million to Chengdu. And I am here to investigate for him. eh. You guys have to keep the secret. But the salary is so low in our company. I have never been worrying about money since I was young. Maybe my dad will buy this company soon. Elizabeth always late. I’m sorry. I forgot to wear my Cartier bad

Want to be more CREATIVE at work? WATCH THIS [ 919 ]


Rolling Hi everyone welcome to new episode of
Nai Talk Nai I’m Huanderful Lady
and today we talk about how to be creative at work so what is creative? creative this kind of things very subjective
one some people think nice
some people think not nice some peeple want it all~ SHUT UP! but as long as you make them feel GOOOOD~ feel very nice
then it’s creative but sometimes your client say
your idea is meehhhhhhh your supervisor thinks your idea tak boleh
pakai la or your neighbour colleague laugh at your
artwork think it’s rubbish
you will be very sad you post IG story say about
BB sad but BB don wan say or even go to toilet
and cry so no worries
today we are here to tell you how to be creative at work no1 disconnect your internet nah u confirm think i simply talk kok only right? let me tell you why
idea leh you need to think think think
then got already one but hor
if you got facebook instagram youtube how you going to focus?
sometimes message sometimes notification
and then you take phone see see see awhile
no more time liao ha…..
so what you need to do is you take your phone
you throw it away and then you go away from internet
far far away get your sketch book
and just sketch your idea out then you can create something very geng liao simple no2
don’t just find reference sometimes finding reference is very good for
brainstorming but you keep on find reference hor
then how you become creative leh you see when you find reference
and you follow people work is like copy other people work how sohai liao lor like this No3 ask for opinion and don’t scared of comments so sometimes when you’re not sure of your own idea you can go find someone you think can give you good comment de people
you ask them comment no need scared right or wrong one
because you can go find those can really give you honest comments
then you can learn from it you know why?
this is better than let client DIAO you mah No4
you try out different approaches sometimes when your idea settle liao hor
and you don’t think your idea very geng liao it’s never good enough one
because for idea “no have the best, only have the better” don’t always think from your perspective you need to see from client’s point of view
also when you got this kind of thinking to do your
work to think for your idea
you will see a hole new world A hole liew worrrllldddd~ *sohai dancing going on* no5
Write down or sketch out your idea sometimes when you got nothing to do
don’t be lazee so when you think of some interesting idea
you write it down or sketch it out
or you heard someone got very good idea oh you also can note down one okay so these are the ways to let you become more creative kay
but you need to work on it la it’s like play game
takkan you want to forever same level one ma of course need to level up one if you anymore ways to increase creativity
comment below let us discuss discuss about it ha if you like our video give us a thumbs up and also can subscribe for more video like
this and click the bell bell for notification
then you will know when we have new update and you can come to see me
the Huanderful one that’s it! Nai Wan Nai! *sohai dance continue*