You Ask, I Answer: What is Data Science for Marketing?

Christopher Penn: In today’s episode menina asks, What is data science? And why does it matter in marketing and content marketing specifically, but this is part one of a seven part series from the content Tech Summit that I’m doing in April. So if you have not had a chance to stop by there, and hopefully see you in April, and you should register to attend that show. Data Science is the practice and profession. It’s a profession of deriving meaningful insights from data using scientific methods. Now, that’s really important statement because a lot of what people think is data science tends not to be it tends to be something related analytics, for example, or statistics or coding. Those are all components of what data science is, but are not data science by themselves. analytics for examples extraction of the analysis of data, what happened? What does the data tell us? It’s important, right? We’re not saying any of the things are unimportant, they are very, very important. Reporting is the communication of data to somebody else engineering data engineering is the profession of trying to make data, easy to work with, easy to store, easy to access. Statistics, of course, is the mathematical field. It’s an entire field on its own, that you use in data science. But it is itself not data science and artificial intelligence and machine learning again, use some of the very similar concepts, statistics, coding, etc. But that is for the development of software, AI and machine learning. The fundamental output is software, data science, the fundamental output of data science is scientific inquiry. It is it is new knowledge that you’ve created from an investigation. And so data science has four key components. Number one is business skills and acumen, you have to be in tune with business to understand what it is that a business is trying to solve, what kinds of problems that you’re trying to solve, and it doesn’t have to be in marketing. It can be in finance, it can be in operations if you’re a scientific company, it can be about the science itself. You know, if you’re doing biotech, a data scientist can operate in any profession it is in any industry, it is a horizontal if you will. The second is statistical mathematical skills, you have to know statistics you have to know probability you probably need to know some linear algebra, but you need those mathematical skills as a data scientist because that understanding of the mathematics particularly of statistics, is vital to knowing whether or not your scientific experiments are valid or not. Are they reproducible? Are they other error rates, correct things like that. The third area is the technology and the coding skills. This is being able to work in a statistical language, our Python SPSS, take your pick. But there are a number of different technologies that you need to be comfortable with as a data scientist because you’re doing science on data. And the data is going to live in all kinds of crazy places you need to know some some SQL SQL programming to access data out of relational databases, you probably need to know some JavaScript to deal with JSON, JavaScript Object Notation language. So there’s all these technological things that are part of being a data scientist, but the most important the most important are scientific skills, understanding and applying the scientific method and is this which sets apart data science from everything else. It’s literally in the name as I said, science on data. And science is all about discovering new things right? It’s about proving new things. The scientific method is all about asking questions establishing a hypothesis, which is a provably true or false statement. And then the system of inquiry that goes around proving a hypothesis true or false. So, a real simple example would be this would not be data says, Hey, our conversion rate optimization is lower. Let’s Let’s improve our conversion rate optimization. How do we improve it? Okay, that’s that’s a very open ended question that is not a provably true or false statement. On the other hand, if you went into your website and said, based on the analytics based on our exploration of the data, we believe passive voice of the problem. The hypothesis would be converting the website from passive voice to active voice should improve conversion rates by at least 1%. Right? That would be our hybrid This is statement and then you would conduct experiments. To prove that true or false, you would convert some pages not convert other pages or use optimization software like Google Optimize, to show different versions of a page with different language to people and measure the conversion rates. And that is that science that scientific background that makes data science different than analytics or reporting or statistics or AI even that hypothesis you can prove true or false. And once you’ve proven it true or false in a reproducible, rigorous way, you now have a working theory and that we use that word very carefully because it is the scientific meaning not the general public being a general public meaning is a theory literally means to most people, I guess, right, which is not what it is. A theory in science is. This has been proven, it is open to interpretation, so is open to further experimentation with a refined hypothesis, but we have a working model of how we think The thing works. So if you did that experiment and you built a website that used active voice only and you saw 7% increase in conversion, your theory, your model of website conversion language would be that active voice improves conversion rates by 7%. That would be your model your scientific theory that you would put forth. And then again, you can repeatedly test it, you can test it on different websites and different industries and things to see if that model that theory holds up. This is what is sets apart data science from everything else. It is that rigorous testing to prove or disprove something. And so that’s why it matters in content marketing. That’s why it matters in any kind of marketing. If you’re using the scientific method along with the stats, the technology of the business document, you’re developing models of how customers behave, how marketing behaves in a way that allows you To, to reproduce and build on your knowledge base and to continue refining in a reproducible, replicable way you can do the experiment over and over again, you keep getting the same results. That is why data science matters. So, so much. A lot of marketing, people could just kind of guess, right, they just kind of trying things randomly. And that’s not the way to build a scientifically reliable method of doing your marketing. So really important, you can tell I could go on for hours and hours about this, but really important. That’s why the scientific method is so critical to what is data science, right? You have to be using the scientific method. And there’s, again, many, many more rat holes, you can dive down but keep that in mind. It’s so important. Leave your questions in the comments box below. Subscribe to my YouTube channel and the newsletter and if you’re in Interested in this stuff? Join my slack group go to Trust slash analytics for marketers. We do talk about all things analytics and data science and statistics there and stop on violence. A lot of fun. If you like nerdy math stuff if you don’t like that it’s no fun at all. Thanks for watching. I’ll talk to you soon. What helps solving your company’s data analytics and digital marketing problems, visit Trust today and listen to how we can help you

You Ask, I Answer: Best Language for Marketing Data Science, R or Python?

Christopher Penn: IBM. In today’s episode, Maria asks, which is the best language to learn from marketing data science, R or Python? So the answer to this question depends, it depends on a bunch of different things. Number one, what you’re going to be doing if we’re talking pure data science where you’re going to be doing a lot of very statistics heavy work. I personally believe our is the better language. Because our is purpose built for statistics. It was originally a statistical language, very quick bit of history. There was a company and a product called SPSS, which is now owned by IBM full disclosure, my company’s an IBM Business Partner. And SPSS had its own programming language called s. And it was very good did a lot of great things is was also a very expensive product that a lot of folks in academia could not Ford. So, as happens in the open source world, someone said, Okay, let’s try and replicate the functionality without having to, to pay at the time the SPSS company exorbitant amounts of money for their software. And so a bunch of scientists and a bunch of coders came up with our, and that the design intent of our was to replicate the statistical language of SPSS. And so if you’re doing data science, you’re doing a lot of stats heavy work, I think AR is the better language to learn. Now, if you’re going to be doing machine learning, particularly deep learning deep neural networks of all kinds, and you want to be using the most advanced stuff, but a lot of that code and a lot of those Lang languages and libraries are going to be in Python. Python is the native language for a lot of those things that they’re written in. And if you can read my Thought and you can and work with it, you’ll have an easy time getting started with those those particular libraries because, you know, it’s it’s just familiarity with it. So it depends. Now here’s the catch, I would personally recommend are for data scientists across the board. Again, it’s designed for statistics. It’s designed for mathematics and the way it handles certain types of data. And the way it applies functions to them are much more efficient than other programming languages. A real simple example that in Python, and many, many other programming languages, if you have a table of data, you don’t just have like a spreadsheet. You have to do a call loop where you have to loop through each row and perform operations on each row in order to be able to process the data and get an answer our can address the impact Higher table all at once. So you don’t have to write code to Luke, you just reference the whole table and apply a function to that table. Want to add one to every every number in a column, it’s a very, it’s one line, you know, the table, the column, you know, and then plus one. And so for data science, it is a very efficient language. And the perceived disadvantage that R has, which is that can’t run the latest machine learning libraries is perceived only. There’s a package in our called articulate that allows you to run Python libraries and Python code inside of our and natively written with our so you don’t have to learn Python. You just need to know what are the reference points for the different functions and features you’re trying to use. And you can use Python within our so there’s that limitation is largely gone. Now. There may be some unique oddities here and there, as with any kind of Port, or any kind of conversion of languages, but for the most part, it’s pretty straightforward. The other thing that is useful is that our supports, you know, it’s your standard types of notebooks, Jupiter notebooks and things like that. And many of the leading data science platforms and tools and stuff, support this as well. So if you’re comfortable in both languages, you can write code back and forth and pass variables back and forth inside the same environment. For example, in IBM Watson Studio, you can run a Jupiter notebook that has Python code that has our code in it that has SQL code in it. And interchange which language is using especially if you are fluent in one language more than most other than another. You can step out of the language you’re comfortable in quite a few Latin lines of code the absolutely need in the other language, and let’s step back into the language. You’re comfortable And be able to run those heterogenous code blocks, all within one environments is very, very powerful. All these notebooks that a lot of data scientists use very, very powerful tools that don’t limit you to one language. That said, Our functions a lot more from a syntax perspective, like older languages like C for example. So if you are comfortable with those more traditional programming languages, you will do better with our mindset perspective. If you’d like the more freeform almost language based style of programming. Very object oriented than Python, you’re gonna you’ll you’ll enjoy Python better. I being somebody who has a little more gray hair than then so my compatriots lean towards our because I grew up you know, learning Learning Java learning, PHP learning these older languages that have, you know, much more rigid syntax. And I do better in those environments. I don’t do nearly as well. And in Python. If you’re starting from scratch, try out both and see which language you prefer. And it will, it will depend. What I would say is if you once you’ve got the basic syntax down of both languages, try writing a straightforward piece of code that, you know, say just as a very simple like linear regression, right? Very, very simple. But try and do it from memory, and try and do it. googling as little as possible and copying and pasting as little as possible and see which one feels more natural to you which one feels like okay, I can do this. So, and that will give you an indication of which of the languages is the better choice for you personally to pursue. It’s going to be different for every person. It’s going to be based on your preferences. how your brain works and what you are comfortable with? And what makes sense to you. There is no right answer with any of these data science tools. There’s no one answer that works for everybody. There are answers that best fit who you are as a person, the way you work, perhaps even the type of company you work at. And that is something that that’s what should make your decision is what you’re most comfortable with. Because all the languages all these tools and technologies within the data science and the machine learning communities are being ported back and forth to each other. If a tool becomes available in one language that isn’t available and another at most, it’s like three to six months before the machine learning community is like, Oh, I don’t want that too and they want to make support of it. So pick what is cut most comfortable for you when it comes to languages for marketing, data science, really good question and important question. If you have follow up comments, please Leave in the comments box below. Subscribe to the YouTube channel and the newsletter. I’ll talk to you soon. Take care want help solving your company’s data analytics and digital marketing problems? This is Trust today and let us know how we can help you

What Is A VO2 Max Test? | Why & How To Work Out Your VO2 Max

– [Mark] Now we talk about
a lot of different metrics in sport such as heart
rate, pace, calories, cadence, and so on. But one that always turns
the heads is VO2 max. – Yeah, now you’ve all
likely heard the term VO2 max and with advances in technology these days is becoming far easier and accessible to be able to measure it yourself. In fact, this very watch here apparently can tell me my VO2 number. – Which is great, but
actually what is VO2 max and why is it thought to be so important? Well, today with the help
of the Sports Science Lab at the University of Bath and our channel partner Polar, we’re going to be answering just that and one of us actually
doing a VO2 max test. – Now, before we flip a coin here, Mark, let’s have a little bit of background about what a VO2 max is. Now, a person’s VO2 max is also known as their
maximal oxygen uptake. And, is a measurement
of the maximum amount of oxygen a person can utilize
during intense exercise. Now, the measurements of this are milliliters of oxygen used in a minute per kilogram of body weight. – Right, well, since oxygen is critical in fueling our muscles to perform, the higher your VO2 max, the better, the fitter you are in theory. And this means the higher
you can get your VO2 max, the more oxygen your body
can deliver to your muscles enabling you to perform better or faster. And by knowing your VO2 max, we can then accurately
create our training zones and train more smartly. So, to give you a little
bit of perspective of what we’re aspiring to, Greg Lauren, the ex pro
cyclist, had a VO2 max of 92.5. Kilian Jornet, the epic
ultra runner adventurer, has a VO2 max of 92. And it said that Paula Radcliffe, the previous women’s world
marathon record holder, had a VO2 max of 75. – Okay, well that’s all very well, but to give a little bit of context here, it is said the the average person, male, should I say, has a VO2 max somewhere between 40 and 45. And the equivalent for female is somewhere between 30 and 35. – Yeah, and that being said, by having a high VO2 max
doesn’t necessarily mean that you will perform
well and go win races and beat those with a lower VO2 max. Actually, a lot more
components are in play, such as your physiology, your psychology, but obviously having a
VO2 max and being fitter is important, will help,
but more crucially, knowing your own VO2 max, tracking that and seeing improvements in
that, is what we’re after. So, with all that, we should really look at how you find out your VO2 max. – Yeah, and there are a couple
ways that you can do this. But the first one that we’re
going to concentrate on is by going into a sports lab and measuring it that way. – Yeah and it’s time to
flip the coin, Fraser. Heads or tails? – I’ll go tails. – Ready? (suspenseful music) Heads! – Oh, it’s heads. And I’m guessing you don’t want to do it. – Not really mate, no. – All right, okay. Pull my socks up, get ready for test. (soothing music) – All right, so, behind me, Fraser has just started his VO2 max test. I’ve done a number of these over the years and I can tell you, they are not pleasant. So, I’m kind of pleased I’m
not on the treadmill today. You will notice though that
Fraser’s got a mask on his face. That’s staying connected to a
rather fancy bit of kit here. This is a gas analyzing machine. This is measuring the volume of oxygen that he’s inhaling and the amount of air that he is exhaling. And typically, during a VO2 max test, the athlete will perform
some form of ramp test where the intensity gradually increases until the athlete either
fails and has to stop, or their oxygen consumption plateaus. So yeah, like I said, this
is a pretty tough test. What happens during the
plateau during the test, is basically the athlete
goes from aerobic metabolism to anaerobic metabolism. Meaning that, they are
no longer using oxygen to fuel the breakdown of carbohydrates, amino acids, fats, and so on. Because there is simply
no oxygen to do so. So yeah, we are doing this in a lab, which also means that we
can take blood samples which is really handy, so
we can get lactate levels and we’re going to get that all
important VO2 max for Fraser. Good luck, Fraser! (upbeat music) Well, Fraser, valiant effort in there. That was, impressive. – Yeah, that’s one way
of putting it, Mark. I’ve only just stopped sweating now, about an hour down the road almost. I mean, yeah, it was only 11 minutes, so just under 11 minutes of running, but, it was a tough 11 minutes and that’s the whole point. The numbers in particular were starting at 11 kilometers an hour and then every minute increasing up about a kilometer an hour, so that got me to 20.5 kilometers an hour at my failure point. And then the crucial numbers at that point were 198 as a max heart rate,
which doesn’t surprise me. – That’s high. – Used to, no, yeah my heart
rate always went quite high. And then the whole point
in the test was the VO2 and now it comes in at 67.3. – [Mark] Which is also very
good by most people’s standards. Maybe not yourself, given
what you used to have, – Yeah, it seems– – but, you’re not practicing. – No, I know I’m not. I forget that. It seems quite low, but either way, if that’s what it is now, and– – And also, we were able
to take bloods in this. You got peak lactate of 7.6, which again is good.
– Milibles. Yeah. – Yeah. – Seems like a reasonable
number for working hard. – So a lot of interesting stuff there. But what if I told you, Fraser, I also got my VO2 max once
you were on the treadmill and I just sat in a chair. – Yeah, not entirely happy about this. How did you do that? – Well, on a number of devices out there you can do a fitness test. So on our Polar Vantage V, they have a fitness test function. Now, devices and brands differ. Some brands and devices require you to do a little bit of activity. This one in particular
actually just needs you to take your resting heart
rate, heart rate variability, and a few other metrics like
your height, weight, etc. And it will workout your VO2 max. So I did that. And I know what you’re
probably thinking out there. How on earth can that be accurate? Well, we’re going to put
this to the test here. ‘Cause I thought, you’ve now
got a very accurate VO2 max from the lab. – Sure do, yeah. – So here’s a heart rate, and let’s do the fitness test. – Okay, well, it’ll be
interesting to compare. (upbeat music) So I have just finished
doing my VO2 max test on the watch here. And, actually, I’m surprised at the number this has given me. This has given me 69.0,
which compared to my 67.3 from the very accurate lab test
I’ve just done this morning is very, very close indeed. – Yeah, I’m absolutely amazed by that. That’s really impressive. Now, obviously this isn’t quite
as detailed as a lab test, but it gives you a really
good ballpark figure and hopefully that changes
as your fitness changes. – Yeah, I mean there’s pros and cons to everything of course. And with the lab in particular, you know that it’s going
to be in a very controlled environment, you’re going to
have extremely accurate results, very detailed results as well, and you’re also going to get
some more detail in there with things like the
efficiency you’re running at, heart rate values obviously, and your lactate is coming out there, and so on and so forth. – Yeah, I guess though on the flip side, the down side of a lab test is,
well firstly you need access to a lab which for some
people, just isn’t possible. – Yeah. – Well now they are becoming
increasingly more available. Then you need to find
availability within that lab, be able to book in. That’s going to cost
you and it’s hard work. – Yeah, where as with this fitness test on the watch, it’s free
to use once you’ve paid for the watch in the first place and you can keep doing that whenever you want going forwards. It’s also very easy and
instantaneous information to get from the watch as well. – Yeah so just keep doing
it over and over again. But then as I mentioned already, obviously it’s not as detailed and maybe as accurate as
a fully fledged lab test, but it’s open to anyone, as
and when they want to use it. – Yeah, so I guess now Mark, we have to decide what do we actually go and do with this VO2 max information? – Well and go compare
everyone else, obviously. – Yeah, true, actually. I was thinking maybe more in terms of what we could do with our training. – Oh, yeah, yeah. Well, obviously from this you then will be able to calculate your training zone. So theoretically, using your VO2 max is probably the most accurate way of calculating those training zones. So those percentages of your VO2 max for your training zones are
on the screen right now, so make sure to take
a screen shot of that. And the idea being if you go ahead and train to those training zones, you’re really like, bang on the money and should really see an
improvement in your fitness and hopefully your performance. So that is what VO2 max is, how you can find out your VO2 max and what you do with it. Now, if you have enjoyed today’s video, make sure you give us a thumbs
up and like for the video. If you don’t already subscribe to GTN, make sure you click on the
globe on screen right now and hit the bell icon to get notified when some of our videos come out. – Yeah, now hopefully you
have enjoyed this video because I’ve put in quite a lot of effort, – You sure did. – To get the number I did. But, if you want to see some other videos, then one that we have made recently is a swimmer versus a runner. And you can see that here. – Yeah, and if you’d like to see how to run to heart rate zones, you can see that by
clicking just down here.

How to work with Flexmonster Pivot Charts

Hello and welcome to Flexmonster Pivot Table Component. In this video, I will show you how to work with pivot charts in our component. With pivot charts, you can visualize your data in a new way. Now we are looking at a column chart containing lots of elements. To focus on a smaller amount of data, we can filter out values. For example, we want to see information for January and May. So, we click on Month, deselect all values and choose only January and May. Here is the result. In the upper left corner, we see that current visualization is based on Unit Price. By using the drop-down list we can switch to another active measure. Now our chart is based on Quantity. When we click twice on any graphic element, we see the drill through pop-up containing the raw data. We can select more that one hierarchy to columns or rows. Let’s open the Fields List and select Payment Method to rows. Now at the left of each month, we see a plus icon. It means that each month can be expanded to show underlying values. If we have one hierarchy with multiple levels, the same plus icon will also be shown to drill up and down the hierarchy. For multiple hierarchies or single multi-level hierarchies selected to columns please use the plus sign on the legend. Our pivot chart can show several measures at once. To achieve that we choose Charts ->Multiple values. Here we see that Sum of Unit Price is shown as red color and Sum of Quantity is shown as blue. In the drop-down list, we can select which measures should be shown. Now let’s see how to switch between different chart types. Use Charts tab and select the chart type here. So, today we’ve seen how to use our pivot charts. In my next video, I will show you how to use Toolbar to access the most popular features easily. Thank you for watching us and have a good day.

Statistician Career Video

Whether they’re revolutionizing baseball, winning big on Wall Street, or predicting healthcare trends, statisticians know how to turn data into useful information and tools. Statisticians design surveys and experiments to collect data and create models and algorithms that turn numbers into understandable concepts, identifiable trends and patterns, or conclusions. Startups looking to expand quickly, and well-established businesses alike need the help of statisticians to make decisions. Though they work in many fields, there are some common statistician specializations: Government statisticians monitor wages, the unemployment rate, and other important socioeconomic indicators. They analyze data and shed light on trends in the economy, the environment, pollution, and many other national and global arenas. Biostatisticians predominantly work in the healthcare industry. They may design drug studies or study how diseases spread. Clinical data managers collect data from medical research projects, analyze it for trends, and ensure that it’s kept secure and reported accurately. Corporate research and development also employs many statisticians. They may design experiments and analyze experimental data for product testing or to help inform marketing strategies for consumer goods. Most statisticians need at least a master’s degree in statistics, math, or a related field, although some entry-level jobs are available for those with a bachelor’s degree.

How to set up dimensions in Dynamics 365 Business Central

Set up dimensions. Hi, and thanks for watching. This video shows how to set up dimensions, which help analyze business transactions. For example, track sales revenue per geographical area or customer segment, track expenses per department, and so on. The setups depend on what we want to analyze and the structure of our company. In the Business Manager Role Center you will find the dimensions set up under Home, Setup and Extensions, Manual Setup, and Finance. Choose Dimensions. A dimension named Department is provided, so we’ll use that. To define the values that we can choose for this dimension, choose Dimension Values. Departments has values for three departments: Administration, Production, and Sales. If needed we can arrange dimension values in a hierarchy like a chart of accounts. Now we can add our Department dimension to transactions so we can analyze the transactions later. We’ll make it easy to enter dimension values and do basic analysis by making a dimension global so it’s available throughout Business Central. Journals, documents, and look-ups in the general ledger. Global dimension should be dimensions we often use. Create global dimensions in the General Ledger Setup window by choosing Change Global Dimensions. We can add default dimension values as defaults to master data like customers, items, vendors, salespersons, and general ledger accounts so we don’t have to enter them on every transaction. We’re tracking revenue and expenses for departments so we’ll add defaults to customers because they belong to the sales department. Let’s look at a Customer card. There we choose Navigate, and Dimensions. This customer always buys through the Sales office, so we’ll use only this value. In the Value Posting field, we’ll choose Same Code so that Business Central uses only the Sales value. So what happens when we post a sales invoice where the default values differ from the customer and sales person? It’s a problem only if Value Posting is set to Same Code for both the customer and sales person. If we don’t set the value posting parameter or require a dimension, we can set up a hierarchy in the Default Dimension Priorities window so that Business Central picks one. Search for Default Dimension Priorities. The Default Dimension Priorities page shows source codes, which are types of business transactions. We’ll prioritize the tables to get dimension values from. For example, for sales, customers are first priority if there is a value. The salesperson is second, and then the item. If there is no default dimension we’ll add one so we can analyze the data. Posting with dimensions is easy. Typically, default values do the job for us. However, for special transactions like corrections, we might want to change the dimensions. For documents, default values are assigned to the headerd an used on lines. We can change both. If we do, Business Central asks if we want to update all lines. New lines use the new values. And we’re done. Thanks for watching. We’ve just seen how to use dimensions to track and analyze transactions, set up as many dimensions and accommodate different setups, control how, and when, dimensions are used, and resolve conflicts between multiple entities with different default values.

Top 5 BI Tools | Business Intelligence Tools | BI Tools | Intellipaat

Once again welcome back to Intellipaat
friends. And again we are back with another interesting and powerful video
which I’m sure is going to be very helpful for you. So let’s begin. So we all
are aware that today a huge amount of data is being generated everywhere everytime and then this data actually needs to be analyzed to let’s say make crucial
business decisions and for that numerous tools are available in the market to
convert raw data into useful business insights. And then these tools are
actually collectively known as business intelligence tools. So here in this video
we are going to talk about the top 5 business intelligence tools that stand
out from the crowd and are the choice of millions of organizations who are
looking for great business insights. So let’s begin. So now up on 1,we
have got is tableau. So what is it, now Tableau is a powerful business
intelligence tool that is being deployed by the majority of the enterprises. Now
tableau lets you distinguish the complex trend patterns and then convert them
into actionable insights. Now one can simply create Tableau dashboards in
minutes through simple applications of drag and drop of data fields. Let me also
tell you friends that you don’t really need to have any technical knowledge for
exploring and building tableau dashboards. Yes that’s correct
so it’s simply accessible on any device and the results are crystal clear for
anybody to understand and implement at any time. Now Tableau offers five main
projects. The first one is tableau desktop then server tableau online,
reader and finally tableau public. Now let us see some of the important features
of tableau. So in tableau you can simply select the data and switch between
visualizations on the fly, that is to say it is really easy to jump between your
visualizations in tableau. So tableau actually visualizes data from the very
start allowing you to see this significant right way. Now tableau also
gives the users different ways to answer questions as they investigate through
data visualization now tableau also provides
a variety of implementation and consulting services for enterprise level
deployment. It also allows users to create custom formulas that are not
available in most of the tools and finally it offers hundreds of native
connectors to easily pull, cleanse and correlate data from practically any
source without having to create custom code. So using these tabla features you can simply come up with your own
visualization that can actually ring in the cash register for any business
enterprise and hence the opportunities are really huge in this industry. So once
you on the knowledge or tableau you can simply get vast career opportunities
just like business intelligence analyst, business analyst, senior analyst or
senior Operations Analyst and then if I talk about the salary perspective then
a tableau professional can you know on up to around hundred and two thousand
dollars per annum which is so great and then next on the list we have got is
informatica. So informatica is a data integration tool based on ETL
architecture. Now informatica is named as a leader in Gartner Magic Quadrant for
data integration tools for the 11th consecutive years yes.
So it actually gathers data from various sources and then loads it into
distinctive targets then it is also strong enough to handle huge volumes of
structured or unstructured data just like flat files, databases log files etc.
It also provides data integration software and services for various
businesses, industries and government organizations including
telecommunication, healthcare, financial and insurance service and finally it is
high-performing and yet very simple for developing, maintaining, administering and hence considered as more advantages than ETL. Now features of informatica power
center are designed for the use of administrators, developers and
professionals. So informatica ETL products include the first one is
metadata manager, development capabilities a set of
productivity and visual tools and finally metadata driven architecture. So
informatica power center is being deployed by some of the biggest
corporations and hence there’s an insatiable demand for informatica
professionals. So some of the important designations offered for informatica
professionals are BI developer with informatica, informatica specialist
developer, informatica business analyst and so on. And then if I again talk about
salary then informatica developer in the United States can earn up to one hundred
and two thousand dollars per year which is not a bad start certainly.
And then third on the list we have got msbi now what is it? So msbi stands for
Microsoft business intelligence and it is one of the top business intelligence
data and mining tools so it actually helps the organization by creating
interactive dashboards and scoreboards it is also capable of producing the
quick and exact output through search engine despite heavy volumes of data. Now it also consists of tools which assist in
providing optimized solutions for business intelligence and data mining
queries and now msbi uses Visual Studio along with SQL Server which actually
empowers users to gain access to accurate and correct information for a
superior decision. So again MSBI is divided into three categories the first
one is SQL Server integration services so this is a platform for building high
performance data integration and workflow solutions including extraction,
transformation and loading operations for data warehousing. And then we have
got SQL Server analytical services. Now this is the process of converting two
dimensional or rows and columns data into the multi-dimensional data model so
it is mainly used to analyze the large volumes of data and then finally we have
got SQL Server reporting services. Now it is an enterprise reporting platform that
supports both traditional and interactive reports delivered over
the web and again it also supports both dimensional and multi-dimensional data.
So its features, growing popularity and zooming job trends. Microsoft bi are all
set to take on the world of business intelligence and is rightfully so. So
some of the job trends are ETL developer bi developer, technical developer and
msbi developer and then the average salary of an MSBI developer is around
one hundred and seven thousand dollars and then there is a continuous rise in
msbi job postings and job seekers and then we have got next tool on our list
which is Cognos eleven. So it is one of the leading technology platforms in
today’s world and Cognos analytics eleven software is an online based
business intelligence platform that offers a complete array of bi software
to address company goals. Now again it is comprised of over 30 different products
so its abilities include dashboarding, analytics reporting, score carding and
notably data integration. So it provides intuitive and immersive user experiences
mainly focused on analytics and discovery and then here data governance
and business IT collaboration provide the ability to manage its information
knowledge and to answer questions and then it has also got smarter and more
embeddable analytics Now IBM cognos allows organization to
outshine others by providing its unique features just like analytics in which
the key business questions are answered in a fraction of seconds using an AP
techniques and then collective intelligence so this is equipped with
collaboration and social networking that streamline the processes and finally
actually will insight now again it allows business people to respond to the
real-time situations and then there’s a lot of Hotaling coming into the domain
just like Cognos consultant Cognos bi manager each Cognos bi developer dream
of modular and Cognos administrator and then the average salary for IBM Cognos
analytics ranges from approximately $50,000 per year and finally on the list
we have got B I so Microsoft’s power bi is a cloud-based business analytics
service for analyzing and visualizing data so it produces creative and simple
reports and publishes them for a specific organization now using power bi
anyone can simply create personalized dashboards with a unique 360-degree view
of their business so first it will connect with a wide variety of data
sources and then shape the data according to your needs and then it
models the data using relationships calculations measures and hierarchies
also using visual tools and custom gallery you can create stunning reports
for our business all sides and finally once you create reports it publishes the
reports securely and set up an automatic data refresh
you know here are some of the features of RBI soap RBI uses content packs which
has dashboard reports data model and embedded queries not content packs are
now being used by a large number of applications including QuickBooks and
then power bi also provides a unique feature for printing dashboards exactly
which can be handy in board meetings and discussions and finally power bi is a
library of custom visualization so most of the MNCs are actually implementing
power bi which increases the job openings for power bi professionals and
then again a power bi professional can earn somewhere around ninety two
thousand dollars per year in the US and with this we come to the end of this
video so now that you know the top five BI tools that are leading the industry
do take the advantage of your career opportunities that come with the
expertise in these particular tools so upgrade your skills with EMTALA patch
online professional training programs which is one of the best elearning
platforms so you’ll get a 360 degree knowledge about the course designed by
the best of the industry experts so friends thank you so much for watching
this video and giving us your precious time for any inquiries feel free to
contact us I hope the video was informative for you please like the
video and if you have any doubts comment below
we shall respond to it at the earliest don’t forget to subscribe to our channel
for more such informative videos if you look out for other related videos in our
playlist for more detailed information visit our website now have a great day
and career ahead

Basic Excel Business Analytics #03: Goal Seek For What-If Analysis

Welcome to Highline BI248 class. Hey, if you want to
download this workbook file, this is BI248 Chapter 7 Start. You can click on the
link below the video. Now we’ve already
completed this sheet right here quad fixed cost
variable cost profit. We actually added this sheet
and created this whole model in last video, video number 2. In this video, we want to
see how to use Goal Seek. Now I actually want
to insert a new sheet. So I’m going to click
on Calculate Revenue and use our keyboard Shift
F11 and then double click and call this Goal Seek. And Enter. Now, I want to come
over to this sheet and highlight our assumption
area and our model area with our [INAUDIBLE]
Control C. Come over to Goal Seek and Control
V. Now I immediately want to come down to this Smart tag. Click and I select Keep
Source Column Width. So there I got my column widths. Control and roll. And now here’s
what we want to do. Here is our total profit. And obviously, we are allowed
to change these inputs. So I want to figure out what
the break even point is. So I come here. I’m going to type 3,000. Just like that, I get a
profit much larger than break even because break even is zero. So I come down here
and I try 2,100. Well, that’s negative. Well, I could iterate
back and forth till I zero in on
units or quantity that would give me exactly zero. Control Z. Control Z. Instead, I am going to
use an awesome feature. Now I want to scroll in here
and talk about a feature called Goal Seek. Goal Seek will allow
us to tell a formula to evaluate to a
particular answer by changing a formula input. But in order to use
Goal Seek, if I hit F2, that formula has to be
using that formula input. Now notice this is
not directly using it. It’s using total
revenue, total cost. But when I come
here and hit F2, you could see this formula is using
the formula inputs from above and our decision variable. This one is using– oh,
that one right there. This one is using,
oh, the total variable cost from above and
our decision variable. So all of these formulas are
influencing this last formula here. And there’s a number
of times where we’re using this decision variable. As long as you
have a cell that’s connected either directly or
indirectly to a formula input you can use Goal Seek. Ready? We go up to Data. Data Tools. What If. And Goal Seek. The keyboard in
Excel 2007 or later is Alt, A, W, G. Now
that’s three letters. If you want a shorter one, if
you know earlier Excel versions keyboard– that means 2003
earlier– then Alt, T, G. And I like Alt,
T, G because it’s the old Tools menu Goal Seek. So Tools Goal Seek. Now, Set Cell. That has to be your formula. To value. Notice that this does not
have a collapse button. We cannot link it to a cell. The value you want your
formula to evaluate to has to be typed in. Now we’re talking
about break even here. That’s a when profit
is exactly zero. And tab. By changing cell, that’s
our formula input. When I click OK, just
like that, look at that. It gives me 2,661. And click OK. So if I believe the demand
is greater than 2,661 then I would consider
making the quad product. Now notice here we
changed quantity. I’m going to change this back. Control Z to 2,000. That is not the
only variable we can change because what
if we didn’t think we could get demand of 2,601? Well, other potential
variables we could change if we believed that
it would be OK to up the price and we could still have
2,000 sales then watch this. We could use Goal Seek to
change that formula input. Alt, T, G. Automatically,
I have that cell selected so it thinks I
want to change that formula. Tab. To value, that’s
the value I want this formula to evaluate to. Zero. Tab. By changing. That’s a formula input. And any one of
these could be OK. I’m going to click that one. And click OK. So 1,871, when I click OK, if
that was an acceptable price then we could use that
as our price or more to get above our
break even point. Now, I’m going to Control Z
and leave the original 1,650 and the original 2,000. Goal Seek. Incredibly useful
as long as you have a formula with formula inputs. You want to say what the
formula should evaluate to and Goal Seek will change
that formula input. Now in two videos
ahead, we’re going to do data tables, which takes
Goal Seek to another level. But when we come back
in our next video, I want to do a brief
video on the formula for break even number of units. All right. We’ll see you next video.

Growth Marketing Strategies, Growth Hacking Fundamentals & Secrets for 2017 – Growth Insights #3

Welcome to #3 of our Growth Insights series,
where we’ve tested tools for you, we’ve red lots of articles and we’ve kept the
best for last. So brace yourself. Let’s kick off with some Paid Social. Bookmark this free tool it helps you get through
the mental maze of online ad sizes. No more googling it’s all in here. As always you can find all of the links to
the tools that I’m referencing in the description below. Now let’s continue with some social media. Thanks to Abdul for recommending This tool will connect your Facebook and your
Twitter posts. Than it’s gonna analyze your engagement
stats based on those posts and recommend content you should post as well as score the posts
you’re actually about to share. It’s actually pretty nifty, we’re still
testing it for effectiveness over time. Quentin shared this little jam called “”. Basically it rapidly grades your Facebook
ads on consistency, quality, effectiveness and budget. Even if the results are not perfect and superspecific
it does gives you some low hanging fruits, if you don’t have time to dive deep into
your data. Cool…now let’s spy on some competitors. Thanks to Stefan for sharing this insanely
cool tool called It allows you to review landing page changes
of most companies, notably your competitors, and get notified any time they make changes
to their websites. It’s great for inspiration and competitive
analysis. Hey look all of these websites had a redesign
less than 3 days ago And now for some tools that helps you with
our essential readings Here two practical resources to help you find
the best articles to read online. First’s is called Paper Bot. Invite the friendly Paperbot to Slack channels
where you share the most links and he will neatly organise them for you. By the way, if you want to build your own
bot, you actually don’t have to build them from scratch anymore. built this botstore that allows
you to buy bot templates to get you started more rapidly. Now let’s actually do some of that readings. For those that like to read a bucketload of
top notch articles. it’s a chrome plugin that has surprisingly
good content, it’s hand picked for digital marketeers Hey, by the way, this is kind of random but did you just fall in love with that beautiful
gradient on Zest’s homepage? UIgradients is a free library of gradients
that you can use for your ads, articles, headers, landing pages or whatever you want. Oh, and if you wanna take things one step
further… Thanks to Ines for recommending Emblem. This cool little tool actually allows you
to build a brand indentity in 20 seconds flat. Now let’s actually do some of that readings. Jeff Bezos, the CEO of Amazon, his letter
to shareholders… sounds really boring. Right? Well…you’re wrong. It’s one of my best reads this year. If you don’t have time to read it, I’ve
picked up the best parts. The CEO shares that data driven is great,
but for the sake of speed: most decisions can be made with 70% of the information you
wish you had. The secret to failing fast is actually rapid
course changing, being wrong is cheap, being slow is absolutely deadly. This is totally in line with this post we
wrote about why your experiments should last 2 weeks maximum. This is also inline with Martijn Schribeleier’s
slide when he came to our campus. This is my fav slide so far this year, coming
from a company that gets 20million visits a month… I should ask him if I can put this on a T-shirt Thanks to Patrick from Minibrew for taking
the picture for me Also, watch this video on AB testing at booking
com My favorite part was at the end of the talk,
during the Q&A when Stuart Frisby says they don’t actually store AB testing learning
too rigorously, because most of them will end up being wrong when tested again later. Another news: a major German e-commerce company
is using an AI algorithm to predict with 90% accuracy what products will be bought within
30 days, and hasn’t (yet) fired anyone since they started to use the algorithm. It analyses around 3 billions past transactions
and 200 variables (things like past sales, searches on Otto’s site and weather information)
to predict what customers will order one week before they actually order it. Now. Speaking of data analysis… If you want to take on board, Teja’s been
taking a bazillion online machine learning courses. She shared this super useful article which
ranked a bunch of data science courses and tells you which are the best and where to
start. Once you’re done with this courses you’ll
understand our buzzword of the week a little bit better. Have you ever heard of the famous “Move
37” which we read about in this article? It was a somewhat scary moment on the 11th
of March when Google Deepmind’s AlphaGo made a move that no one could predict. “Uhu…” “That’s a very…” “Uhu…” “That’s a very surprising move” “Ahah…I
thought..I thought it was a mistake!” “This move…” “…and taking control
of the game…” “Uhm uhm…That was a gorgeous move..” “Mmm…that actually worked pretty well..” As you can see no humans understood that this
move had infect won the match for AI. Here’s one of my favourite technical article
so far. We spend a lot of time in google sheets…
like a lot Nicole from OneFit sent over this beautifully
curated list of the best google spreadsheet add-ons. I spent like an hour going through all of
them. My two favourites are these ones: Supermetrics is a really practical tool to
import all of your business data into a single Google Sheets. You can import your Google Analytics, Moz
data, social networks (Facebook, Twitter, YouTube, etc.) AylienText Analysis allows you to analyze
and summarise text. You can analyze its sentiment, find concepts
and individual entities inside text. It’s basically really cheap way of doing
natural language processing. Now here’s a little section where we wanna
share some updates on tools that we use regularly. First of all Hotjar has a great new function
that allows visitors to highlight and give feedback on specific parts of the website. Mixpanel also just launched Singal which allows
you to run correlation analysis of events that are correlated to retained users. And also I’m pretty excited about this one:
Buffer now let’s you create different content, depending on which social media platform you’e
posting to. So you are gonna have one post for Linkedin,
one post for Facebook and a different post for Instagram, all scheduled at the same time. Speaking of content for Social Media, movies
or moving images are the new big things… GIFs are the new norm right? Well thanks to Stefan for recommending this
tool from Giphy. We’ve tried a bunch of these animated gif
creators, but this is currently the best GIF maker around. Now this is Paolo making a gif of himself
editing this video right now. Kind of weird, right? The UI is absolutely to die for. There are some cool export options. The only minus point is that it’s only available
on Mac. So, if you are on PC users we recommend licecap,
which you can find in the description below Want to take your gifs to the next level? I really think you should, and this is why. Ok now. We are about to wrap up. Here’s the book recommendation! Four years ago Austen Allred wrote a blog
article on how he had hacked pr. I used his exact technique to get my first
27 press mentions. Now Austen, along with Vin Clancy are out
with a book called “Secret Sauce” which you can buy here, and we really really highly
recommend it. I said I would keep the best for last… If you haven’t seen it yet, “Black Mirror”
has nothing on the stuff that Facebook’s working on at the moment! Watch this video on the future of social interaction
with humans. Your mind will be literally be blown. That’s it for this week, if you like the
content, please hit like. Also you can leave comment if you have any
other tools that we have should talk about, and we will be back really, really soon. Bye!