4 USELESS Marketing Tools You’re Still Using (STOP Wasting Your Money)


– While six to eight years
ago some of the tools that I’m going to mention
were really useful. Today, they’re just
going to waste your time. So, when you read about
them on the blackout forums or SEOs talking about how they
can skyrocket your rankings, you should avoid them at all costs cause they’re going to risk your rankings. Hi everyone. I’m Neil Patel and today
I want to teach you four useless marketing tools
that you’re still using and you should stop wasting
your time and money on. (gentle music) Before we get started,
make sure you subscribe to this channel and if you’re on YouTube click the alert notification. The first tool is automated
link building tools. A few years ago, you could
use tools like Scrape Box or SEnuke to build a ton of backlinks, which would end up helping
your website rank better. But, those days are gone. Since the penguin
update, Google has become more and more sophisticated
with algorithms created to detect artificial
backlink patterns. When you’re using an
automated link building tool you’re likely going to
build irrelevant backlinks from pages that aren’t really
related to your content. This can hurt your rankings. The biggest problem is you’ll
leave footprints behind you. Google will be able to
identify these patterns with your backlinks and they’ll know that you’re artificially inflating them and this is going to either
keep your rankings flat or it can actually hurt
them at the same time. Google even has clear policies that forbid you from doing things like creating malicious backlinks. They go as far as even
saying that creating links that weren’t editorial
placed or vouched for by the site owners on the page, otherwise known as unnatural links, could be considered a
violation of their guidelines. They will often either
ignore these links or, worse case, they could penalize
you for these bad practices. And that’s rare. Most people don’t get penalized but still, why risk it? Why waste time on something that’s not going to help
you rank any better. So, I want you to stop using
automated link to link tools. Instead, you need to create value. Put the user first, whether it’s content, whether it’s tools like Ubersuggest. You know, if you look at Ubersuggest I’ve generated over 10,000 backlinks. How’d I do this? Purely by giving away something for free. That’s helped tremendously
for me over the years. And you don’t have to
create a tool like that or go as far as I have. You can use sites like CodeCanyon, buy tools that have already existed, buy them for 10, 20 dollars,
pop them on your site and generate natural
backlinks as well from that. The next tool you need to stop using, it’s any text or content spinners. Spinning content in an automated way in rewriting articles
has been done for ages. Back in 2011, people could just spin up, rotate up, content on
already popular articles from other sites, repurpose them, and put them on your
site and people are like, “Wow, look at all these pages
of content I’m creating”. But now, with the panda algorithm update, Google now looks at
this kind of being like, “Whoa, it provides very
little value to a user”. And if that’s the case and
your user metrics are terrible, your rankings are going to plummet. Not just for that page,
but your whole site. If you have a lot of pages
that are just spun up, that are not a great user experience, it can affect your whole
site, not just those pages. So, what you need to realize is creating content doesn’t
guarantee your rankings. Creating amazing content that people love is going to give you a much better chance of ranking fairly well. Google has a pretty smart AI and they can easily
identify variations of text that you have on your website that other people have and the
places that you took it from. So, instead of using these tools, what I want you to do is do research, people love research, they’re more likely to link to articles that have research, look for reputable sources
and tie in that data into your article and site your sources and make sure that you’re writing high quality, original content. The next tool that you’re
wasting your time on is LinkedIn lead generation bots. A lot of people say great things about using automated tools that generate you leads on LinkedIn. These tools can help you
add dozens of contacts on a daily basis, hundreds
on a weekly basis, do cold outreach and
semi-personal messages selling your products, your services. So let’s say you’re a sales
rep for a software company and you need to get in touch with as many potential
clients as possible. The best thing to do on Earth would be use an automated tool, right? Wrong. The main problem with this is that A, LinkedIn doesn’t want
you to use automation and it goes against their rules. And two, people know that you’re sending them spammy messages. They’re not going to convert. You’re going to be a
sales rep at a company or marketing person promoting some content and it’s not going to get you any love. On top of this, LinkedIn has sited that they’re going to
battle up and fight people who are creating these chrome
extensions automated tools and put them down for good. So, instead what you want to
do it create valuable content on LinkedIn that people want to read, especially if it’s video based,
cause LinkedIn loves videos. You’ll also can go live on LinkedIn, which does tremendously well as well. And by doing those things you’re
going to get more followers from there as well, you can
sell your content and services. Just think of it this way,
if I create a live video on LinkedIn and I’m providing value, people are going to be like,
“Oh Neil, this is great”. And within that video not
only getting more followers, more shares, more
comments, more engagements, I can talk about my ad
agency, Neil Patel Digital, and some people will go
from my LinkedIn video to Neil Patel Digital and
then become a customer. Last but not least, comment bot. Much like automated
content creation tools, a lot of people have been using bots to automate commenting
on other sites for years. This is what plugins
like Akismet by WordPress are so popular. No one wants all these
spammy blog comments. I literally get thousands and thousands of blog comments per day. Now, I even conducted an
experiment to determine or not whether comment links
have affect on rankings. And believe it or not, they do. But, when using automated tools, you’re leaving a lot of
footprints behind you plus, you’re providing no value to people. Those comments are just
going to get deleted or get caught in comment spam traps. So, instead, if you
want to leave comments, write up something that’s thoughtful that helps people. Not just the person that wrote the article but other people reading
it and then leave it. When you leave relevant comments A, people are going to know about you and start following you. B, if they like what you have to say they may check out your business. And C, they may end up
converting into a customer. Now, Google is looking
for spammy comments, you don’t want to associate your
website with spammy comments cause all it’s going to
do is hurt your rankings. My recommendation is for
you to think long-term. Don’t take those quick hits being like, “Yeah, I just do this and my
rankings are going to increase”. Anyone that tells you something
that’s too good to be true, chances are it is and it’s
just going to hurt you in the long run. If you need help with your rankings, your digital marketing, check
out my ad agency, NP digital. If you enjoyed this video, subscribe to the channel, leave a comment, tell other people about it. Thank you for watching.

The Two Marketing Careers That Will CRUSH IT in 2020


– Are you considering career marketing? Not sure where to start? Do you want to know which ones
have the best future outlook? Hi everyone, I’m Neil Patel, and today, I’m going to break down the two marketing careers
that’ll crush it in 2020. (bright music) Before we get started, make sure you subscribe to this channel, and if you’re on YouTube,
click the alert notification. Marketing is a ever-evolving industry, so it’s no wonder that
new marketing careers are always coming in. However, in 2020, marketing has seen two new big careers that
are going to take off. The first is a marketing data scientist. One thing that marketing is for sure, there are a ton of
different metrics to track. Numbers don’t lie, right? This is so important to be
able to take these numbers and have a clear understanding
with your audience their behavior on your
site of what’s working, what’s not working, where
companies should focus their time, and where they shouldn’t. Not only can it help you
with your marketing strategy, but it also can help you with
your overall business as well. One of the biggest issues
that I see in businesses and even ad agencies that are facing is how to take that data
and make sense of it, and paint a clear, easy
to understand picture of a site’s performance, and a strategy of what they should do next. See, here’s the thing, data scientists weren’t as
needed five, 10 years ago because there weren’t as many sources, but now, just think about
it, there’s paid ad, Google, Facebook, Pinterest,
Taboola, Outbrain, the list keeps going on
and on, there’s even Bing. So that’s why a data
scientist is so important because there’s so many different metrics that are required to focus
on from time on page, unique visitors versus
returning versus cohort reports, balance rates, click
through rates, traffic, traffic growth rates,
average time spent per visit, all these things are really important, and the list can keep going
on and on about metrics that people should be tracking and ones that are confusing
and hard to understand and because there’s so many sources where you can get the data, a lot of times you’ll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this
just because there’s way too much conflicting data out there. Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to
improve marketing effectiveness, exploratory data analysis, advising and assisting management
and other professionals in working with and understanding
organizational data. The average salary,
according to Glassdoor, the national average salary
for a marketing data analysis is $61,473 in the United States. The skills required is understanding of online analytics data, strong communication
skills, and statistical and machine-learning
based predictive modeling. Now, director of growth marketing. This is another job that is
booming in the marketing world. One thing that I see a
lot of in my ad agency is companies, these days, have
a lot of issues with growth, and they’re finding that
their growth is plateauing, and they’re becoming stagnant. Why? Because it’s the easiest
time to start a business. As Howard Schultz from Starbucks put it. “Now is the cheapest
and most affordable time “to create a business.” But that’s caused everyone
to just go out there and compete with you, which
makes it harder to grow. So these days, companies are
looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI. Now the job description is growth marketers are data-driven pros who work to find innovative
ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them
into brand champions. The average salary, according to Indy, for a growth marketer in the
United States is $96,790. The skills required
are brand storytelling, digital marketing and data analytics, executional skills and
marketing automation. Now, with a growth marketer, remember, your key isn’t to just grow
a marketing department, it’s to figure out how sales, engineering, marketing, product development, every department can
combine and come together to grow the business and
generate more of ROI. Because a lot of things
put together, such as, let’s say if you’re a software company, marketing may bring someone in, automatically sell a
customer, they sign up, customer service may get in there and figure out ways to
upsell that customer, right, or sales may come in, sell a customer that marketing drove a lead for, and then customer success
upsells that customer. These are all examples
of how a growth marketer can help a organization. Now if you need help growing your company, especially your growth spot line, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, tell the people about it,
subscribe to the channel, thank you for watching.

MSc Digital Marketing students work with the London Wildlife Trust


How do you engage young people with
wildlife? This was the challenge London Wildlife Trust set for me and my fellow
students. They knew they had to reach them online and through social media but
wanted to know if they were cutting through the noise. We visited one of the
LWT sites, Woodbury Wetlands, to make sure we understood the challenge. We could
combine the theoretical and practical together. So it’s not only about staying
in class and learning particular skills but it’s also very much about applying
them outside of college. The London Wildlife Trust is a NGO based in London.
I might be working for an NGO and help the world be a better place.
The funny part was trying to explain what a badger was everyone now knows what a
badger is and looks like. We discussed our ideas and teams and shared our ideas with the LWT. What
are the key message that you want to deliver to your target audience? It’s
interesting for us to think about what we’re doing I’m gonna see it through
their eyes that’s been very valuable for us. We analyzed the data, researched best
practice, and then share our ideas with the LWT so that more young people can
discover amazing spaces like these feel like you’re doing something but not only
benefits our selves with our education but doing something good then people
should be aware that this is around us

Influencer Marketing Masterclass


Today we’ll talk about influencer marketing. and it’s been used a lot nowadays. What is influencer marketing? If you are an influencer then what can you do and if you are company then how can you use it? To grow your business. and If you are not an influencer then how can you become. and what do we mean by influencer? Okay? today we will clear all these points. First of all let’s understand influencer marketing. It is a type of marketing where we use influencers for marketing. Who is influencer? Influencer is a person or a group of people who motivate people to take an action. Suppose i fought with someone Then i influence my friends to help me beat that person. and my friends went to beat that person without thinking about the consequences of that fight. This is influencer marketing. We think that influencers are celebrities, Youtubers and they can do influencer marketing. Before using this, person need to be an influencer ( someone who can motivate people to do something) Let me share some cases of influencer marketing. You may have seen that celebraties are promoting their movies through youtube channels. Now here do they get money? Normally we say that we get paid for influencing. Now will shahrukh khan take money for promotion? No right because Here they both have win-win situation. If shahrukh khan comes on a channel then his fans are influenced too. Maybe will subscribe their channel. Or subscriber of that channel will listen to shahrukh and may take actions based on that. So influencer marketing is sometimes free. and sometimes paid too. Suppose if you ask me to promote your product. and i am asking money , this is paid promotion. Now paid promotion does not mean Doesn’t mean i am lying. Here i am just influencing my audience to buy a certain product. and i am sharing pros and cons of it. and influencer marketing is never about selling a product also. Sometimes we use this marketing for brand awareness. and sometimes to sell a product. and sometimes for traffic on your website. sometimes for registration process. So influencer marketing can be done in many ways. Now sometimes on youtube channel You see unboxing videos. Product hasn’t been launched yet. but influencers already received the product. Company deliberately gave them product For promotion Win-Win situation for both of them. audience, influencer and for the company And create hype before the launch of a product. Product hasn’t even launched but It has created a hype in the market. Earlier before the launch of samsung M series , it already had the vibe in the market . Youtubers had the sample product before the launch. Now along with the unboxing , they review as well. But some people feel obliged after getting money. That they have to give positive reviews. This was the reason i never promoted any product. Till now actually. Till today you’ll see there are no promoted videos. Because of paid promotion, i may not be able to give genuine reviews of that product. But now I receive around 10 mails regarding this. They want me to create a case study on them. I haven’t approached them yet. But i am thinking of approaching them Tell me in the poll section . Should i approach them or not? According to you But thing is, i’ll put honest reviews along with the pros and cons. and how can they grow their business. and their business needed any business strategies Basically you can call it business consultation. Now that will be beneficial for them or not I don’t know. If your brand is faulty Then don’t come to me. Now in influencer marketing , try to understand one thing as an influencer. and as a businessman. If a business wants to be promoted on youtube channel Then they’ll check their brand equity first. If a youtube channel is collaborating with intellectual indies. along with brand equity of intellectual indies and that product Both of their brand equity will combine and that will help in selling the product. Okayy If my image is bad and a big brand collabes with me This will affect whom? Big brand it won’t affect me. And if my brand equity is better than the product Ultimately this will affect my market too. So as a influencer, we should always do a proper research . Before collaborating with a brand. Sometimes what happened, if we do the required research of the brand But at the end we face unusual problems and you can not do anything about it. As a sponsor, you can inform your audience that this video is sponsored. That’s it. In case of any blunder , you can clear things as it was a sponsored video. and you have mentioned pros and cons of it. Try to be honest on your end. Now what we can do? If we are influencer or want to be We need to work on our brand equity. Will big brands collaborate with me? You may have seen channels with million subscribers and views But their brand equity is low. Big brands won’t consider them. Same is for small channels Who has brand equity even with less subscribers. So big companies may consider them . This is power of influencer marketing. How this will help brands? Try to understand it logically. I have one lakh for promotion. for my website or for my business idea. So what did i do? I run ads via adwords. or facebook ads. Possible results will come. Or i went to a youtuber Let’s say normally they get 1 lakh views. i gave him 1 lakh rupees. asked for a sponsored video. a normal video about my brand ,and pros,cons of it. So that people get to know about us. So for 1 lakh views , i gave him 1 lakh Just suppose. Means i rs per video. If i use adwords. Maybe in that case i could have spent 2.5 lakh. For one lakh views. But their audience will be defined. If i want i can show the ad to only boys if i wanted the ad to an audience specially in delhi. i could do that too. Although adwords would have costly to me. But Overall it could have been cheap. So when will a brand use influencer marketing. When they want to use shotgun marketing. I’ve made a video on this too, you can check Here we don’t know much about our target audience. Or our target audience is very broad . Like coca cola They don’t have a specific audience. What did we do? If we have a product which can be bought by any audience. Their we can use influencer marketing. Here you need to be logical here. If i am coming with a product which will be beneficial for business Then it’ll be better if it’s on business channels. Not on vlogs. If i show ad of business related product on a tech channel It may be possible that people who watches tech videos may not like business related videos. And people who watch business channel may not like tech videos. Here i can show business related products on a business channel. and tech related videos on tech channel. For a mobile phone promotion , i can approach tech channel. And logically Many brands launch their phones on tech channels. OnePlus Who recently used shotgun marketing. They used amitabh bachchan and every category of youtubers. Comedy channels. Tech channels, series So this is a good example of shotgun marketing. combined with influencer marketing. Now is it good or bad? and should you use it or not Logically think. Good for brand awareness. And don’t think that your brand equity will touch the sky. No Irrelevant expectations Until Unless your product is not good Otherwise zero benefit. Now what is marketing means creating awareness You asked me to promote a product and i explained the pros and cons of it Now after watching the sponsored video Whether they get influenced or not They may see your website and if they examine your website and after some research , decision will be theirs. Let’s say people who blindly trust They bought it. and if that product didn’t turn out to be good. So product is the most important thing here. If you want to use influencer marketing as a brand or as an influencer if you promote on your channel and testing of that product is very important. Do ask for reviews. Be prepared for this For both promoter and the influencer Here we need to understand our goals. Some may have a goal of just selling their product or conversions. some have different goals. We need to inform our influencer about our goals. Whether their goal is conversion or Brand awareness. Whether they can do it or not. If someone comes to me for promotion I think i’ll include it in my case study. How they started, their pros and cons. Because i think this is the way i work. and is better for my channel too. There can be products who may work directly on sale. Marketing vlogs. If they directly sponsor a product so chances are high that they may buy it. Suppose big youtubers. Like bhuvan bam He has countless fans. Who blindly trust him Whether the product is good or not. But they may try atleast once. This can be successful too If we are thinking of this, we can approach people like bhuvan bam. As a marketer As a company we need to think through this. About the benefits from different channel. Brand building or sales. Will it helpful or not If you want to be an influencer Now i am repeating again To be an Influencer, you don’t need much audience. If i do have big audience I’ll be able to influence large audience. mean more sales. More the sales More the revenue. If i have a small audience and money according to that. If there’s a student of lapaas He liked our course. and he recommended to his friends too. And our of those 10, 5 were converted. This is influencing too Audience was small This is the game. I hope you liked this video. Everything must be clear. and must be motivated to become an influencer. If you want to be an influencer Doesn’t mean only youtube channel will work. You can do youtube acting or singer or can promote offline. All the politicians , they’re influencers You can use instagram also Also on twitter. Here you have opportunites everywhere. If you are making a video on youtube. and you can get money for posting a picture. and you get money for a tweet. For offline influencer They can get paid for speaking at an event. Analyse motivational speaker If they are giving something for free. There’s something behind that free stuff. I am not talking about everyone But you’ll see this. There’s a hidden agenda behind their speech. Think about it. I hope you liked this video. Like share and do tell me in the comments below Do share And do press the bell icon. Some people watch my video without subscribing my channel. Bye Goodnight Goodmorning Gooafternoon Whenever you are watching this video.

Volunteering For The Canterbury Oast Trust | AM Marketing Charity Day at The Rare Breeds Centre 🚜🐖


Welcome, it is AM charity day! As some of you may know every year the whole of the AM team spend day working for a local
charity This year it was Alex’s turn to pick and we are here in the beautiful
countryside at Canterbury Oast Trust Rare Breeds Centre We’re here for the whole
day volunteering helping the guys with loads of stuff around the centre first task of
which is spreading some green hay then I think we’re going to be helping painting
parts of the chicken area which I am super excited about I’ve already seen
some goats there’s a lovely cow it’s gonna be a great day I’m Paul Harris I am the Volunteer
Coordinator here for Canterbury Oast Trust The Canterbury Oast Trust is a charity in Kent and East Sussex which was set up almost 30 years ago by a group of
parents that were raising children with learning disabilities and they were
finding it difficult to get education and care once they’d reach adulthood so
they decided on themselves to club together and and start something up
themselves to try and do that and the first home that they purchased was in
Canterbury hence Canterbury Oast Trust and was a set of Oast houses. Eventually that wasn’t big enough so they acquired a property here at Highlands Farm and it
expanded on from there A byproduct of that was the Rare Breeds Centre, which is an extremely popular family destination where we have livestock, goats, sheep, pigs, miniature pygmy goats and a whole range of other things as well, falconry
displays, turkeys They do different events throughout the year the place is designed and set up to help and educate adults with learning disabilities to
reach a better independent living and that’s our aim that’s what we do so we’ve had an incredible day
volunteering at the Rare Breeds Centre We have spread a load of green hay to try and make more flowers grow We have painted two chicken coops mm-hmm a duck coop, and a turkey coop We saw a pig race. We saw a pig race yeah that was pretty cool and now Alex is buying a load of plants If you are thinking of volunteering for a local charity, honestly this has been an incredible day the Canterbury Oast Trust and Rare Breeds Centre are in constant need of volunteers and donations so even if you just come down visit to see what they do here, we highly recommend it. We will see you next time. Bye! you

What Is A Sales Funnel?! – Awkward Marketing


– So I got this funnel. Gonna tell you right now it’s a scam. I got no new leads. I’m not making anymore money. Thing doesn’t even come with a USB. I don’t know how I’m supposed
to hook it up to my website. What a waste. – If this is you, worry no more, because you’ve just entered the shame free funnel de-mystification zone
and I’m gonna explain exactly what a funnel is and how to
implement one in your business. (bright music) Hey, hey. It’s RKA. This is another episode
of Awkward Marketing, because marketing your small
business can feel awkward, sometimes awful and I
help you make it awesome. (bright music) Yeah, I hear it all the time. A small business owner calls me up and they’re like, okay RKA. I need a website and a new
brand looking feel and a funnel. And by the time they’ve
gotten to the word funnel, there is so much panic in their voice that I know that translates into, I don’t know what a funnel
is but I know I need one, and I really wanna impress
you but I’m freaking out. Well, if this is you or
if this sounds like one of your clients and you’re
always finding yourself explaining and re-explaining
what a funnel is, I made this video for y’all. So to those of you who think
you might know what a funnel is but you’re not really 100% sure, and it’s kinda keeping you up at night, I have good news for you. You probably already have one. Isn’t that a load off? Because a funnel is not
really as complicated as we often make it in
the marketing world. At its core, a funnel
is how you move people from being total strangers
to your customers to your die hard, buy anything
you offer, cheerleader fans. That’s it. That’s a funnel. So let me give you an example. Imagine you’ve got a
brick and mortar store. You sell sweaters. And you send a guy out with a
sandwich board onto the corner to say hey we’re holding a
fire sale at the sweater store. Come on down. Somebody’s driving along and they’re like, hey I never even knew there
was a sweater store there. I might go inside and check it out. Boom. You’ve just moved people down your funnel from brand awareness, somebody
who never knew about you has discovered your store,
and now they’ve decided to come in and check
it out for themselves. So they walk in. They take a look around. See what it’s all about. A sales person walks over and says, hey nice to have you here. Why don’t you come on in and check out some of our amazing discounts? So they amble on over to
the red sweater section, and see something they really
like and decide to try it on. You hear that? That’s the sound of them going
even deeper into your funnel. They ask a sales person if
they can get them another size. Now they’re really professing
interest in your product. This is a qualified prospect. This is not just any window shopper. This person has come in. They’ve stayed awhile. They’ve tried on the sweater. Now they’re asking for another size. This is a real candidate for a sale. So, the sales person happily obliges. Gets them another size. It fits. It looks great. They compliment them. And they say, hey, I’m gonna take this sweater with me home today. And that’s where people often
think that the funnel ends. They’ve made a sale. I bought the red sweater. Now I’ve got a customer. Bing bang boom. My funnel worked. But there’s still a few
things left in the funnel. At the checkout my sales person offers this customer a loyalty card, so that every time they come
back and buy more red sweaters, they rack up points and
eventually they can get a whole red sweater for free. This person comes in again and again. Brings their friends and family. You reward them for doing so
by giving them extra punches on their loyalty card for
every referral they bring. And now they are your sweater
loving customer for life. How’s that for a funnel? Now I know what you’re thinking. This is all well and good, RKA, but how do I actually apply
this to my online business? I can’t very well hire a
guy with a sandwich board to stand outside of my house and be like, go to my girl’s website. It’s real cool. So let’s break down how you can implement this on your website. I’ve got eight steps for you. Let’s walk through them. And I’m gonna encourage
you to keep it simple. Think of one thing that
you wanna sell people. Just start with that one thing, and you can build out
your funnel from there. So the very first thing on your funnel, number one is brand awareness. Taking people from total strangers to knowing who you are and what you offer. Now one of my favorite things to do to build brand awareness is content. Creating amazing content. Let’s imagine you create a blog. The cool thing about creating a blog is that you can do so much
with this one piece of content. Distribute it and promote
it on social media. You can optimize it so it
gets found in search results. You can put ad dollars on it, so you can fuel the amount of eyeballs that are seeing that content. All this and more. Let’s start with content. That is your brand awareness driving tool. Somebody sees your article
posted on social media, and they decide to click
on over to your website. And that’s step number two. The website visit. Yeah, we’re always gonna be driving people back to your website, folks. That is where the magic happens. So then once they’re on your website, it’s time for your value proposition. That’s number three. This is where you educate
people about what you do, what you offer, who you
serve and how you help them. This is your website’s time to shine. This is where your website
needs to clearly, simply, and quickly educate people
about how you can help them, and what is the next step. And this leads us to the
number four step in the funnel, which is lead generation
because let’s be real. The very first time someone
comes to your website, they’re not gonna be ready to buy, but we still want to invite
them into relationship with us, and this is where lead
generation comes in. This is where we get
the relationship going. And how do we build the relationship? Email. Email’s a huge way we’re gonna do it. So this is where our lead magnet comes in. We’re gonna give them something, and they’re gonna give us
something, their email address. Now I just did another
episode of Awkward Marketing all about lead magnets and my favorites, and I’m gonna link to it below. But I’ll tell you one
of my favorite things to offer as a lead magnet in
exchange for email is a quiz. Who doesn’t love a good quiz? So the person gives you their email. They take the quiz. They get their results, but that’s not it. Now it’s time for the number
five part of the funnel, which is lead marketing. You’re not gonna leave them hanging with just with this quiz result, you’re gonna keep
nurturing that relationship that we’ve just started to
build and the best way to do that as I said already is through email. So you’re gonna followup to that quiz with a nurture sequence. This is where you’re
nurturing that relationship, so typically you’re gonna
send them several emails over the course of a few days or weeks. I know what you’re thinking. RKA ugh, I don’t wanna
clog up people’s inboxes, but this is why you wanna
space it out really nicely, and here is the trick with email. From the very first time
you send someone an email, you wanna train them
to expect amazing value from you every single time
they find you in their inbox. This is not an opportunity to just spew sales pitches at them. This is a time for you to
offer them extraordinary values so they are excited to open up each and every email from you. And this is really what it
takes to nurture a relationship, and if you do that step right, you’ll lead them to the
sixth step in the funnel, which is conversation otherwise
known as making a sale. Boom, you got their dollar bills. Congratulations. But that’s not all. That’s not the last step in the funnel. Number seven. This happens after you make a sale. This is loyalty building. This is where you continue to surprise and delight your customer. This is where after you’ve made the sale, you show up with an incredible
customer experience, and then you continue
showing up with new offers, new content, new value
you’re adding to their lives based on what you already
know that they want and need. So don’t forget this step. So many people think that
funnel ends at the sale, and that is not true. You wanna continue to
delight your customer, even long after they’ve
spent their money with you, so that they keep coming
back again and again. And number eight. The final step in the
funnel is client advocacy. In other words, you wanna
make it as easy as possible for your happy customers to
send other customers your way. So you might offer affiliate, or referral kickback incentives. You might do contests to reward them for sending their friends
and family to you, because of course the easiest
sales to close are the sales that come from a referral,
come from word of mouth. So often in the digital marketing world, we kinda discount and downplay
word of mouth referrals, but no this is the type of marketing. This is the best type of
sale because it’s a sale that’s already half closed
when it comes our way. So discount the power of client advocacy, the last step in your funnel. The last little nugget
I wanna leave you with when it comes to funnels is
that it’s not just something you buy at the store, put on
your website, set and forget. Once you set up your first funnel, you’re gonna tweak it, test it, see what works, see what
doesn’t work, play around. It’s not a one and done thing. And if you need some help,
that’s what the friendly folks at RKA Inc are here for. How’s that for awkward marketing? Well remember, you can’t
spell awkward without RKA. I’ll leave it at that. (bright music)

Goal Setting For 2020 – Real Plan For Our Digital Marketing Agency


https://www.youtube.com/watch?v=TsTI57HkN38 Exciting day, we’ve got our second all company
meeting today, and it’s going to be good. You know, it can take six hours I think probably
today. So that’s coming up in like three hours. But first, let’s talk about jacket. Twenty
dollars for a hotdog, soda and a jacket from Costco. Come on. That’s not even money. My
name’s Bobby Deeds. I’ve been making videos like this on YouTube for years now, but this
new channel is all about my digital marketing agency. Make sure you subscribe. Follow along
so you never miss another post. One little realization I came to hear over the last couple
of months, I guess is the sales process and things that are so important to it. If you
are trying to bring deals in, especially in our industry and you’re not seeing a lot of
success with certain clients, it probably has to do with the qualifications that you’re
putting people through. The biggest deal is getting access if you’re not getting access.
You know, one of the steps in our sales process is doing audits, looking at the current account,
seeing how they’re performing. And if you’re not getting all the access you need, that
counts. Likely not that interested in changing. They’re doing what’s called a verification
effort, looking to make sure they get the best deal they can. Obviously, you’re trying
to avoid that. So typically what we’ll do is get or ask for a lot of access, but slowly.
So first we asked for Facebook or Google. Then we’ll ask for, you know, Shopify. Then
we’ll ask for their E.S.P. And putting them through the ringer to make sure that they’re
always giving us the access that we so desire. Because that means they’re motivated. It’s
a really key indicator for us as far as getting people or really real opportunities. Otherwise,
you just wasting your time and going through this silly exercise helped them feel like
they’re getting the best deal. A lot of brand working managers will do this just so they
can show the people they’re working for that they had not had done. Things are looking
good. Everything is fine. But they’ve really committed to their partner long term and not
interested in changing. Try to avoid that. I wanted to share a story from a e-commerce
company that did a spectacular job of building trust with me as a consumer, and I’m sure
that they’re doing it with many brand. The company is Sweetwater and they sell all
kinds of electronic hard goods online from many different brands right there. A reseller
or wholesale purchaser to resell online probably have exclusive rights to resell certain items.
And if you go in search a lot of audio equipment, you’ll see them in my quest to find the perfect
life production studio. I came across them, was wary of buying from them because unlike
buying from any resellers, but they did a great job here. First of all, right, after
the purchase, I got a phone call from a rep at the company, not just thanking me from
the purchase, but making sure everything I got was easily found and finding out if there’s
any questions I had about what I had bought. That was very personal and a really good touch
to make me realize that this wasn’t some overly greedy company that was just trying to resell
and make a dollar. They actually tried to build a business around their customers. Very
thoughtful. Then when I made the purchase, the box came and in the box was a big box
bigger than they needed for sure. A heavy padding air cushion padding, which probably
wasn’t really needed, but looked really nice. And then they had in there a very nice big
full color insert two foot, a nice fold in there. They had a sticker which is of course
showing them that they care about showing us that they care about their brand. It also
had obviously my cords, the items that I had purchased and a a discount insert with a hashtag,
as you can see. I don’t want you remember that this was not a heavy purchase. This was
like a $40 purchase. I mean, we’re not talking about a big, big commitment here. They also
gave a piece of candy and that was part of their branding. The name of the company was
Sweetwater. So obviously giving candy makes a whole lot of sense. So they threw candy
in there as well, which is something that I’ve never seen before. It was very brand
right for them. But also just kind of nice. It was different. It stood out and I really
liked it. The point I really want to make here is that this is an example, even in a
small purchase of how you can bring people into your company and make them care about
working with you or buying from you again by appreciating every little purchase. Their
efforts to establish credibility and a relationship with me are going to definitely impact the
LTV of me or every other customer that they’re with. If I was wary about working with them
before, I am definitely not worried about that now because I know they care about their
customers and they want to make them happy by doing these little little thing. It’s part of the year has been great, but
it’s time to start growing exponentially. And we’ve got a really good plan for that
and we got really good goals for that. So the income goals are really lofty. We want
to try and increase revenue by 60 percent in Q1 and that means obviously hiring people
which are in the process of now and we should have an onboarded here in the next 30 days.
But it also means getting more inbound leads. And our strategy for that is to sign up for
which we already have signed up for clutch. That’s a system that you can look up online
and link it below, but it should get us a lot of opportunity to be in front of people
that we typically wouldn’t be in front of people that are actively looking for a digital
marketing agency. And in this system, we can position ourselves through ad buys to be at
the top or higher to the top for the services that people are looking for. So it’s one of
our strategies to try and grow that revenue. The other part of that is our Web site. We
are in the process of getting brand new Web site and we should have it done here within
the next 30 days or so. We’ve spent a lot of money and time on the process, looking
at competitors, looking at things that we would want in the Web site, how we’re going
to drive traffic there, how we’re going to retarget. What are the lead capture systems that we
want to put in place and trying to build it based around all those desires. So that should
be done and be a really good tool for us, especially as we move forward with clutch.
Another really important element is a little bit more automation. And if you remember in
a video previously I talked about Google scripts to help automate some of the workload that
is going on right now and should be done any day. So if we can get a lot of that, we’ll
be able to take on a few more clients and streamline the process especially. I mean,
really applies a lot to smaller clients so that we don’t have to do an excessive amount
of work all day, every day, checking in all the time. We just know their scripts in place
to take care a lot of the things that really a machine should be taking care of. And this
one of the things that’s very innovative aligns with our core core values. So we want to make
sure that we’re doing everything we can to do things different. We’re also going to start
going to a lot of conferences this year. We have seven lined up that we want to go to. I don’t know if all of us to go to all of
them. I certainly don’t think I’m going to be able to make it to all of them. But that’s
another thing that we have had success with in the past. We want to make sure we continue
to go to all e-commerce based trying to find companies that sell consumer goods that we
can scale big, big businesses with. You know, they’re already spending 30 grand a month
would be minimum ideal, right? Anybody spending one or two hundred thousand would be spectacular
and anything above that is even better. So those are the clients that we think are going
to have booths at these events. We’re not sure if we want to get Booth to plan right
now is not to get boots because we’d rather go to more conferences and figure out which
ones we want to go to and then decide if we want boots or not. The final thing we’re going
to be doing is meeting with more marketing consultants. We lost the deal last year to
a company that hired a marketing consultant and the marketing consultant pushed the business
to the one and only digital marketing agency that they use all the time. They didn’t even
give us a real chance to introduce ourselves. So it feels like that type of network of people
is going to be really, really good for us. I’ve already built a lot of relationships
with different brand branding agencies and Web site development companies. But if I can
make sure I get in with these type of consultants, it seems like they’re the gatekeepers for
the type of companies that we’re hoping to work for. It could be a good little way to
get more referral business. We’re probably going to have to pay for those because those
people aren’t just going to decide to do what’s best for the client. Everybody’s working on
referrals, it seems like, in this industry and I’m trying to swim against the current
on that. But it might just be one of those times where we’ve got to do it if we want
to work with the consultants again, some merch, T-shirts, swag, sweatshirts. Maybe I’ll put a link and see if anyone wants
one. I’ll send one to them. But we’re also doing things like, you know, health insurance
and for one KS and joining gyms on the dime of the company, all kinds of stuff that real
companies need and should have. And now that we’re bringing employees in, you know, we’ve
got the Deno policy about the buying. So a lot of the things that we should and need
to have are getting done. And this quarter’s the one to do it along with excessive gross
growth. So I’m excited. It was great meeting and we’re excited for
this really forward to 2020 and a Q1 students can be exciting. That’s the update. That’s
the plan. I’m sure more to come, but appreciate watching it. This was a fun meeting and we’ve
got big changes ahead. I’m so excited.

DIAL IT UP Hosts Discuss Marketing Fundamentals | Scorpion Studios


(rock atmosphere music) – Hello hello hello, and
welcome to Dial It Up where we’re talking about all things franchise, marketing, and business growth. I’m your host Jamie Adams. To my right, Jordan Wilson. – Slappa da bass! (laughing) – Yes he is, yes he is. To my left, Miss Julia Cook. – I’m in charge. – That’s true. – That’s very true, yeah. To my far left, Mr. Patrick Crawford. – Thank you for letting me into your home. It’s beautiful. – So today we’re gonna be talking about marketing fundamentals, so you can think of this as our version, Dial It Up’s version, of marketing 101. – Yeah. – We’re gonna hit on
some very basic things, we’re gonna tell some stories, right? But I guess let’s start
with a basic definition, actually a scholarly definition– – I was gonna say, yeah,
and I’m ready for it. – Scholarly definition
of what marketing means. Our resident scholar is of course… – It’s not you, so. – It’s definitely not Patrick. – Cool, okay. – It is in fact Julia. – I have notes. – So Julia, why don’t you lay out a very scholarly definition of
what marketing means. – We’ll go with the
expert definition here. – I love that, let’s do it. – [Julia] The expert
definition of marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. – [Patrick] That’s a lot of ings. – [Jordan] A lot of ings! – That’s a very in-depth,
scholarly, expert definition. – You’re welcome. – Yes, thank you. – We’re all thankful. – Now Jordan. – Yup. – I’m gonna need you to break
this down for the laymen. – You need the resident layman. (laughing) – I do, yeah I do. Our audience needs the resident layman. – Luckily I’m here. It’s making sure
consumers know who you are and know what to buy, if they’re trying to buy what you’re selling. – Okay, I can get on board with that. – Yeah, that makes sense. – I’ll get on the board with that. I appreciate it. – Okay, so I wanna ask another question. Patrick, what was your first experience that you can remember
as a kid in marketing? – Lemonade stand. – Yes. – [Jordan] Of course. – [Patrick] 10 years old. – [Jamie] So you actually
had a lemonade stand. – I had a lemonade stand,
ran it with my sister. Co-owned, you could say. – [Julia] Had fun. – [Jordan] We will. – [Julia] Smart move. – We had a marketing problem. – You did? – [Patrick] Yeah. – Let’s hear it. – This is gonna be good. – We got some professionals. – We were on a cul-de-sac. Which for you non-English
majors is a circle. (laughing) So we were in a
cul-de-sac, and when you’re in a cul-de-sac you don’t
get a lot of traffic. That’s a problem. – [Julia] True. – You don’t get a lot of traffic, you don’t get a lot of business. That’s marketing 101. So what we had to do is get some posters. – [Jamie] Okay. – [Patrick] My sister. Better handwriting, better creativity. – [Jamie] Smart. – [Patrick] Beautiful posters. Took them down to the intersections coming into the neighborhood, coming out of the neighborhood,
telling them where it was. – [Jamie] Yup. – [Patrick] Advertising the price and what they’re gonna
get when they get there. – [Jamie] Okay. – Lemonade. – Revenue through the roof. – Of course. – Through the roof. I’d say 100 X just from that move. – Wow, that’s, okay. – So posters? – Posters. That was it. – All right. – In the right places,
during the right day. – Listen, listen, I had a little bit of a different approach
in Julia’s lemonade stand. – [Patrick] Oh is that what you called it? – No, but that’s what I’m calling it now. We didn’t have a name,
we had a similar problem. We’re not on a cul-de-sac, which actually is French for bottom of
the bag, but that’s fine. – Cool. I guess you’re a French major too. – Wow. – Anyway, so what happened
was we didn’t have enough traffic, so we actually moved our stand down to the big street there. – [Jamie] Smart. – [Julia] So we did that where there’s a lot of traffic, well we noticed people were driving kinda fast
and are they actually gonna read the sign,
I don’t know, so I had the idea to make the sign
the shape of a lemon. So with yellow paper in
the shape of a lemon. – [Patrick] That’s better than mine. – But Patrick, I was 12. – Yeah, that’s two years on me. – [Jordan] That’s true. – In dog years that’s 14. – Basically I was an adult compared to, so that was what got us… – All right, so we got posters. – Yup. – You can think of that as a billboard. – Yup. – You moved real estate. – I did. – Which is a key of
marketing for some people. There are a lot of franchise businesses where the location of your business is key to getting traffic, right? – Yeah. – And you did billboards. – Yeah. – And then you got a
really specific kind– – Better billboards. – Wanna make sure you
know this is lemonade. Lemon. – Okay, all right, Jordan. – Yeah, so I did a lemonade stand, but I won’t tell that story. – Oh okay. – He’s still traumatized. – I mean who hasn’t, right guys? (laughing) – [Julia] Wow. – So we did car washes, right? So when you’re in high
school or middle school and you had either a church event that you’re raising money for, or your local soccer
team, all those things, you had to find a way
to get cars to come in, so you’d go to an empty
lot or find some McDonald’s that would let you in
the back just wash cars. So you always see the kids right? They’re standing on the one side trying to get people to come in. Well I figured out this is a problem. Because there’s another side of traffic. – [Julia] It’s true. – [Jordan] Maybe they don’t
know about what we’re doing. – Missing out on market traffic. – So we took the posters,
went to the median, both sides, making sure
that both sets of traffic are coming in, and can I
say something real quick? – [Jamie] Yeah. – If you are that guy
or gal that’s driving by a car wash, and you honk the horn, but you don’t drive in to give them that $5 donation, you’re wrong. (laughing) – You’re a bad person. – I gotta be really
honest, I can’t remember the last time that I saw any kids waving flags to pull in for a car wash. – Oh brother, I saw it
last, school was out. It was summer. That’s why– – Did you get a lot of traffic in? Did you bring them in? – Have no idea, but it felt like I did. – [Patrick] Yeah, good. – Couldn’t measure it. – That’s all that matters. – So your marketing was just the signage. – Signage. – Plus good ol’ feet on the street. – I think feet on the street. Making sure I knew exactly where the consumers were gonna be. – Literally, feet on the street. – Almost died. That’s fine. – [Julia] We’re good. – Okay, for a very short
stint I mowed lawns. – [Jordan] Okay. – Not a target audience problem. ‘Cause I lived on a street in a town of a couple hundred
people, but there were only seven or eight houses on the road– – Huge lots too. – Big yards. – That’s a lot of mowing. – My lawnmower was a tractor. – Oh wow, okay. – That’s not a lawnmower,
that’s a tractor. – You had to sit and drive? – [Jamie] It didn’t have a canopy on it. – [Jordan] Oh, you got sunburned. – [Jamie] I got sunburned, yes. – [Julia] This does not
build character at all. – Hang on, hang on, the only marketing I could do was just go knock on doors. I couldn’t sustain a healthy business. – Seven houses. – [Jamie] With seven potential customers. – Makes sense. – Was just not big enough for me to keep my business alive, therefore
I had to shut the doors. It was unfortunate. – Tough break. – Okay, so moving on from that, let’s fast-forward to today, right? What would you do different? What would you do different today? In 2020 you’re starting a lemonade stand as a 10 year old, 12 year old, you were in college washing cars. – Yup. – No I’m kidding, high school. (laughing) – Maybe college too. – Let’s talk a little
bit about what we may do different from a
marketing perspective today. – Well I think easy, at least right off the bat, it goes to social. I would go to Facebook and let everybody that is friends of mine know where we’re gonna be, what we’re doing, and the why behind why we’re doing it. – [Jamie] Okay. – To have that draw into why you need to come to our car wash. – Okay, cool, cool. Good ol’ status update. – Status update, post that out there. – What about Instagram? – You might as well. – Gotta get the ‘Gram! – I’d selfie it, I’d also do a story of me in the median
saying please come help. – Love that. – Or else. – [Jordan] Yeah, exactly. – Okay. Patrick, what about you? What would you do differently? – I think social’s really key. I think also, look, hearing Julia’s story, a better sign. At a certain point I think my signs would stop making a difference. Probably go out there and
refresh them, you know? Probably make better signs. Better usages, put them
in more intersections, get more traffic in those other places– – [Jordan] Would you give them a deal? Would there be incentive to come to yours rather than Julia’s? – 100%, yes. – Don’t drink Julia’s
lemonade, drink Patrick’s. – Wow! – Calling out the competition? – It’s different in a way. – It’s extra sugary. – Oh. If that’s what you like. – Okay, Patrick, would you
do anything on social media? – [Patrick] Yes. – Would this draw you into social media? – 100%. That would make me– – So what would you do? Give us an idea. – I think video would
be a big play for me. – Okay. – I’d give a nice little
user generated content video of where I am, what I’m up
to, the situation at hand. Probably showing somebody drinking and awesome, refreshing glass of lemonade. That’s good lemonade. – That was actually not very good. – I liked it. – I thought it was pretty good because– – I bet Julia can one-up you though. Julia, what would you do differently? – Okay, so I know exactly what I would do. – She’s got a plan. – Yup. – She always does. – So as a parent, as I
am, people are worried about sugar content, they’re worried about your kids are gonna get
all, they’re gonna go crazy. Well not with Julia’s Organic Lemonade. – Wow, she went with a great word. – Organic. People love organic. – So I’m gonna market to moms. You want your kids to
have that same experience that you had growing up drinking lemonade, but you don’t want all
that bad stuff in it. – [Jamie] Okay. – That’s why you need to come
to Julia’s lemonade stand. ‘Cause we have only the
finest quality ingredients. – So you would go all the way down to the heart of the value proposition. – Yes I would. I’d go after those moms because I’m a mom and I only want the best for my kids. That’s all parents do. I want my kids to enjoy the summer, I want them to stay
hydrated, it’s gonna have a nice electrolyte balance in it as well. It’s not just lemonade, folks. – You asked for a one-up
and you got a one-up. – Yeah, that was a big one. – I sure did, but how would
you reach those people? What would be different? I gotta believe that you just wouldn’t draw another picture that
looks like a lemon right? – No, I’m not gonna draw a lemon but just says organic on it, no. – [Jamie] What would you do? – What I would do is I’d make sure that I’m posting in the mommy groups, local mommy groups, the
school Facebook groups. – [Jamie] Okay. – Say like hey, we have
this new fun thing, you can have your kids come
and make lemonade with us. It’s a great family activity, so I’m all over social media right now. Especially on Facebook and Instagram because that’s where the
moms are being right now. They’re on their phones,
they’re looking around, they’re gonna get their
kids some Julia’s Lemonade, it’s gonna be a great family activity. – People searching lemonade near me? – They’re not probably searching that, but if they were to search that– – My neighborhood does. – Lemonade, oh god, lemonade near me! (laughing) – So that’s a good, your near me deal is actually very relevant
to what I would do. I didn’t really have access, I couldn’t just jump in my car
and drive through town, but what I could have
done today is I could have launched a search campaign on Google. So that anybody in the town of Coushatta, Louisiana that went– – Shouting out. That’s a Cou-shout-out. – But people in Coushatta
that search for a landscaper or someone to mow their lawn on Google, they’re gonna get an ad to my website. With my picture on it,
with my tractor on it. Not mine, it’s my dad’s tractor. – [Julia] They don’t know. – Me on a tractor, targeting those people. And then I do the same
thing, I get out on Facebook, I post updates, I probably start a business page on
Facebook, start some ads. – Yup. – Right? It’s crazy to think
though that just 25-ish, maybe 30 years ago for a couple of us, me, that these things we’re talking about, these new ways to market,
did not even exist. – Right. – Right? The difference between
what you could do now, if you owned a lemonade
stand, or if you were running a car wash, or
if you were mowing yards, the way that you can reach people now relative to what we had access to then is just completely, it’s mind-blowing. – Yeah. – Right? So that begs another question. With all these places to
market or advertise today, because you could still
throw up the posters, you can run out in the
street like you did. – Yup. – Then you got these others hundreds, maybe thousands of other places on the internet that you
can market and advertise. With all these choices, and
probably a limited budget, how do you figure out what to do? Where do you start? Julia. – Yeah, you need to start at the bottom of our friend the marketing funnel. – Okay, the marketing funnel. – Yeah. – So for a quick
refresher, if you’ve never heard of the marketing
funnel, hopefully you have, but if you haven’t, the marketing funnel starts at the top with awareness, the very top of the funnel, right? That’s making people aware of
your product and your service. Moving down into the consideration stage where people know who you are. They may be thinking about buying your product or service. And then finally the bottom of the funnel, the purchase stage,
where people are actually in the market actively looking to purchase your product or service. – I put a little dollar sign. – [Jamie] Okay, so you’re
saying you would start targeting people when
they’re ready to purchase. – So, right, so if I
have a limited budget, and I’m a small business, this is where I need to be living
right now because I wanna make sure that, okay, it’s not to say that people shouldn’t
be aware of who I am, of course that’s all
important, but if I have limited funds, I wanna
make sure I’m putting those funds in a place where people are ready to buy right now. – [Jamie] Okay. – So I’m gonna put that into maybe some paid search because that’s usually the place where someone’s typing in, you know they’re ready because they’re typing in that they’re ready. That’s where I’m gonna put my money if I have a limited budget to spend. – [Jamie] Limited budget,
you start with paid search. – [Julia] Yes I would. – [Jamie] Okay, all right. Patrick, what about you? – I mean look, you’re
exactly right on that, but there are some free things, you’ve got a limited budget, there
are some free things that you can do to build awareness. Especially you’re coming into a market where people don’t know who you are. You can build an audience through social like we were just talking about. Your car wash, your lemonade stands. Going out there, putting content, what you’re doing, who you are, and putting it out there,
creating that yourself. Without having to put a lot of budget. You can put a little budget behind it if you wanted to kinda boost that. – Okay, so everybody’s clear on what that means when we’re talking about it, what do you mean when you say boost? – Yeah, so you can post things, right? Anything online. Facebook, Instagram, whatever it is. – Okay, yeah. – But if you want more people outside of the ones that you’re just friends with, or those that are following you to see it, you can put a little bit
of money behind that. – Little advertisement? – They’ll see that outside of the group that already knows who you are. – Okay, yup. – You build out a little further, hopefully they like it,
they’ll then follow you, then you start to build that audience a little bit organically at that point. – Okay, so hypothetically then, you would go to maybe Facebook or Instagram and you would post some content first. – Yup. – You post an update or two. – Yup. – You would boost that post, targeting people in your neighborhood. Probably cost a little bit of money, you could probably do
that for 100, 200 bucks. – It really can be pretty inexpensive. – Very cost effective, yeah. – And then everybody that lives in your neighborhood on Facebook or Instagram is gonna get served your ads. – That’s right. – Okay, cool. Okay, Jordan. – Yeah, so I think those two are the main. I think those two are the main things that you have to go do, but we’re talking about feet on the ground? – Yeah. – I think it’s something
that gets neglected still that is a huge thing,
being a new franchisee out in the community, they
need to know who you are, what you’re doing, why you’re doing it. I don’t think that means going and passing out fliers all the time, but it does mean to go be
involved in the community. Understanding different organizations that are in your community. Putting yourself there,
sponsoring certain things that you can with your limited funds. People wanna relate you to your brand. I met that guy, so even if I don’t need his or her service yet, I know that he sponsored my kid’s baseball team. I think that that’s something
that we forget about. – Yeah. – Having feet on the ground. Something you can do that
doesn’t cost any money. – Okay. – And I think with franchises especially people are always a little bit skeptical when a chain or a
franchise comes in, right? – True. – That’s true. – When you do those
things at a local level, it brings that authentic piece to it. – No, I think that’s right. Consumers feel sometimes
that it’s a corporation. What they don’t realize is that franchisee lives in your neighborhood. – Yeah. – He’s a local owner. – It’s your neighbor. – Exactly right. – You’ve got to, as a franchisee, I think it’s so important, you’ve gotta go let those people know in your community that you’re there and that you’re a part of them in this neighborhood. – Yeah, and it doesn’t cost you anything to do that except for your own time. – That’s right, that’s it. – And it’s time well spent
because that’s, look, we’re going back to our friend the funnel, you’re getting that
awareness and that leads directly down to the dollar sign. – Which is what you want! That’s why you got a business! (laughing) – All right, so listen
guys, we talked about some things that we would do
if we had limited budgets. Where we would start with our
marketing and advertising. So I think everybody’s
pretty clear on that. But what are some common
things that we see in the marketplace specifically around the franchise community? – Yeah.
– I have one. – Oh go ahead. – Oh no. – No no, you. Julia! – No, I insist, all right. (laughing) – [Patrick] I was wondering
who, I was getting tired– – Everyone knew here that I was losing. – Anyway, the thing that
always comes to my mind is, a big pitfall mistake that you can make is thinking that cheaper is better. – [Jamie] Okay. – [Julie] And your marketing is your foundation for your growth. – [Jordan] That’s right. – So I don’t know about you, but I’m not building my house on that
quicksand puddle over there. I’m not gonna do that. – Because it’s cheap. – Yeah, it’s like oh well
you could get this lot for five cents, but it’s
a pile of quicksand, hey! It’s like I don’t want that from you. Patrick, stop trying to sell it to me. – I will. – Yes, okay, thank you. But point being, if you
do that, you may end up having mistakes that are
created along the way, things that aren’t set up correctly and it’s just gonna hurt you in the end. You’re gonna have to spend
that money again to fix it. Now that may be worse
case scenario, but there’s that saying that people say,
you get what you pay for. – Yeah, yeah. – And same thing for your marketing. – Yeah, there’s this
misnomer that businesses sometimes think they can
save their way to growth. – Yeah. – And you just can’t do that. – No, you can’t. – It’s not a mindset
that will work for you, will pay off for you in the long-term. – Yup. – Maybe one out of 100
businesses will figure out a way to do that magically,
but most of the time– – [Jordan] Not sustainable. – It’s not sustainable, right? It’s not Field of Dreams. If you build it, they’re
not gonna just show up. You’ve actually got to invest. – Yeah you do. – Sometimes you gotta spend
more money than you’re comfortable spending,
to be honest with you. That’s just the reality of the situation. But more times than not, if you find the right marketing channel, you find the right partners to
work with, they’re gonna deliver value relative to what you spend. – That’s right. – Except one thing, okay,
I got an issue here. – Okay guys! Is it that time? – [Jamie] I got an issue. – It’s that time, let’s hit it. – Yes, here’s my issue. Here is my issue. My issue is guarantees, right? So I told you there are lots of ways that you can spend money in good ways, and sometimes spend more
than you’re comfortable with spending, to market
and advertise your business. – [Jordan] Yup. – But when you hear about guarantees, if you ask someone hey, can you guarantee that if I invest this money with you, that you’re gonna deliver
X result, and they say yes, I guarantee it, run to the hills. – Hills. Get out of there. – Bye! – Listen, here’s the thing. It is stunning to me today, it’s stunning, the number of times I see business owners make that decision, they
listen to that sales pitch because they wanna believe it to be true. – Yup. – Right? They don’t wanna take on the risk of having to market their business and maybe not have a guaranteed outcome. They gotta take a little bit of risk. They don’t wanna do that. They wanna fall for the guarantee. It happens all the time. You guys see that? – Yeah, you’ve gotta take the risk. In every decision that you’re doing there’s a little bit of
risk that’s involved. – Yeah. Marketing is, in essence you could look at it as almost like a gamble. There’s a risk involved. You’re putting this in there, there’s no guarantee necessarily that you’re gonna get it back, you can set things up to be as good as possible, if you start your mind in the terms
of guarantees, absolutes, must have this, really all you’re doing is you’re setting yourself
up for disappointment. And we don’t want that for any business. – But it doesn’t mean you can’t have expectations, goals, all of these things that need to happen, because somebody should be guiding you into those things. – Yes, yes. – But they can’t promise you those things. – Expectation talk should be happening, but guarantee talk
should not be happening. – We should unpack that for just a second ’cause I don’t wanna mislead a business and say that you shouldn’t go into any marketing or advertising decision and not have some level of expectation on what the outcomes you’re gonna see are. Because look, in 2020,
especially when you talk about digital marketing,
people that you’re talking about should be able to give you some good guidance on if you run this type of campaign, you should
expect some results in this range, over this period of time. – [Jordan] Yup, that’s right. – So you should expect that, you should have those conversations, but the moment that words like guarantee
start floating around, more times than not if you gamble on that you’re gonna get burned. – I did a 30 day weight
loss guarantee once. – (laughs) How’d it go? – And you look great. – It, well, it didn’t work. But you know what I thought? They guaranteed me, but what I realized is it was all on me. It was my own program. (laughing) – Yeah, I mean you gotta eat the food. – [Jordan] Exactly. – That’s right, that’s right. – Didn’t eat the food. – Didn’t follow the meal plan. – Had Papa John’s last night. – I ate all the Cheetos. – [Jordan] Exactly. – So guarantees, bad idea. – Guarantee’s out. Bad idea. Jam Drop, don’t follow– – And that’s a Jamie Adams guarantee. (laughing) – Touche. Touche, all right. – [Julia] That guarantees are bad. – Okay, so let’s move on,
so we talked a little bit about cheaper is better, that’s not true. Don’t fall for guarantees. What are some other things,
some other traps to avoid? – Yeah, I think this one happens a lot because it’s easy,
especially a new franchise coming into a territory, to
look at your competition. – Okay. – And say hey, they’re
doing this, this works for them, and I’m gonna
do the exact same thing. – [Julia] Right, yeah. – So it is a good idea to
look at your competition and know what they’re doing,
but to copy it exactly is the wrong move and we
see it happen all the time. Take our lemonade stands. Let’s say, you know… – I can see this is gonna get heated. – We’re both in Canada, okay? – Oh, my homeland. – In the neighborhood, I don’t know what we call them, probably a province. (laughing) We’re both in your province. – In province, British Columbia. – We have our lemonade stands, okay? I put my signs up, you come out with your beautiful lemon sign. – My lemon sign, lemon sign. – The worst thing I could do is go hey, here’s also a lemon sign, okay? ‘Cause I’m gonna lose out to you. But I should take that
concept and go okay, look, she really did
something better than me, and I can look at those
things and try to do something even more creative
than you at that point. – Yeah, but that’s your– – That’s exactly how you
should look at the competition. Learn from them, don’t copy exactly, really take that, improve upon it. There’s lots of, we’ve talked about there’s tons of options out there. Choose any of them and
really try to top it. – There’s only one Julia. – [Patrick] There’s only one Julia. – I will say this. I think for our generation and younger, authenticity is massively
important to them. – 100%. – They wanna see something that’s real, they don’t care about, they can sense fake so quickly, and you’re not
gonna get it past them, and once they think your brand, or what you just put out to them, is in any way fake, you’ve lost them. You’ve probably lost them for good. – Yeah, like every brand,
right, has some level of natural authenticity to them, right? You can’t, a franchise, when you start selling franchisees, you’ve developed your business enough to have some level of authenticity, something
unique about your brand. – Sure. – The worst thing that
a franchisee can do, like you said, is get intimidated or try to copycat exactly whatever it is. – Competitors. – Now you did make an
interesting point though. There are some things, there
are some perhaps methods. – Yeah. – Some different types of
marketing and advertising, maybe channels, that you see competition having success with, and you should take advantage of those things. – Of course, yeah. – We’re not saying if Julia’s running a successful PPC, paper clip campaign– – Well that means don’t do… – You should be running that as well. – Yes. – Yeah. Don’t duplicate the ad copy. – No, don’t just copy and paste. – So along the same line,
talking about impersonations, and making yourself look like your competition, I’d like to see Patrick do his best impersonations of us. – Oooooh! – Wow! – Would you? I don’t know if I want that. (laughing) – Oh we definitely are doing this. – Yeah, yeah. This is obviously something
that we’re advising not to do from a marketing
and advertising standpoint. – And we’re about to show you why. – Yeah, we are gonna show you why. – Exhibit A. – Exactly. – That felt bad. (laughing) They’re just setting me up for failure. – I think we’re the ones
who are gonna miss out. – I think this is gonna be good. This is gonna be a great lesson on why this doesn’t work. – Yeah. (laughing) – And I’d love to be that example. I can’t wait for this. – Good. – So Patrick, who’d
you like to start with? – Just honestly, the closest one to you. – Julia? – Yeah.
– Yeah. – Oh my god. – Did you have to think
about that for a second? – Yeah, okay. All right. – Let’s do it. – Hi. I’m from Canada and I’m scholarly. Listen to my big words. Califragilisticexpialidocious. That was pretty good right? – [Jordan] Six out of 10. – I’m laughing, so. – [Patrick] Good, that
makes me feel better. – I gotta be honest with you, I’m gonna give that a
two and a half out of 10. – Thank you. – I wasn’t proud of it. I’m not gonna lie to you guys, I didn’t feel good about it. – It wasn’t very good, so
demonstration number one of why impersonating your
competition does not work. – Yeah. – Patrick, let’s see your
impersonation of yours truly. (gasping) – [Jordan] Jam Jam! – Jamie? – Do a Jam Drop, Jam Drop. – Oh, you wanna see a Jam Drop? – I do. – Okay. Okay guys, listen. We’re talking a lot of things here. Fundamentals, which has
fun, which has funds, but don’t get it confused,
this is not easy. And nothing makes me
angrier than when these guys make jokes when I’m trying to be serious. (laughing) You guys understand that? – That was pretty good. – [Julia] Oh my god, oh my god. – I’m going nine out of 10. – Yeah, okay, I felt good. Also I have a beard. – Okay, he actually did it, okay. – I’m gonna give eight
and a half out of 10. That was pretty good. – [Julia] That was good. – Now let me end it with Jordan’s. Hey guys. I got a lot of stories. I’m Jordan. And look, yeah, the camera adds 10 pounds. Who cares? Scoo-ba-de-doo, boo
doo, ba doo doo ba doop! (laughing) – Okay, all right, okay. All right, this is good. – I loved it. (laughing) – I’m gonna give him a
solid nine out of 10. – [Jordan] No doubt. – He’s doing a great job,
I’ll give him an eight. – I gotta tell you
guys, that is very nice. And I’m so sorry, I should
have done yours better. – Yeah, but it’s hard. – It is, you’re the hardest one to do. – I know. – Yeah, it’s true. You wanna take a stab at Patrick? – Now listen, now listen. Hey, hey, hey. Cool cool cool, cool, cool. (laughing) – Oh very good. – So I’m gonna make
some jokes and I’m gonna make some 80s and 90s music references. – Oh yes. – And what I’m gonna do is I’m gonna talk about Louisiana, and then we’re all gonna make Louisiana jokes. – Oh Ryan Phillippe, Cruel
Intentions was great. – Patrick goes at it like
a combo of all three of us. – That’s definitely Patrick. – It sounds like an attack on all of us. – I think we’ve all learned a lesson through this exercise. – Is that we shouldn’t do that. – [Jordan] Correct. – Because it’s bad all
around and everyone’s sad. – Live audience loved it. – So here’s the key, here’s the key, let’s bring this back in,
let’s bring this back in. While some of the
impersonations were better than others, I think
we can all agree there. – [Jordan] We would. – None of them were the original. And you don’t wanna fall
into that trap as a brand. – No. – That’s right. – You don’t wanna fall into the trap of impersonating your competition. As close as you may come, and you may even get some short term gains from it. We got some laughter
from what just happened. – Sure. – Right. – But the payoff in the end, if you’re not just being yourself and
you’re not figuring out your own path, it’s not gonna serve you and your business, or your
customers for that matter. – No. – That’s right. – So guys, couple quick wrap-ups. Again, lots of places
that a business today can choose to market and
advertise their business. There are the things that were around that we talked about, what are called traditional marketing and advertising. TV, print, radio, maybe newspapers. There’s the good old
getting on the street. Getting connected with your neighbors. – [Julia] Yeah. – Getting out in your neighborhood, getting involved in other organizations. – Going local. – Then there’s all
these other newer things like the internet where there are hundreds if not thousands of places that you could choose to market and advertise. So do your research, understand where the pro and cons of all those things are, and then based on your
budget, make a determination where’s the best place to start. – That’s right, there’s no excuse for you as that franchisee, even
with a limited budget, not to be marketing yourself in some way. – [Jamie] You gotta be. You gotta be. – Don’t be in a marketing cul-de-sac. – No. Don’t do it. – Stay out of the cul-de-sac. Look, reach out to your franchise, reach out to your franchise or reach out to other franchisees, find out what’s been successful for them, what’s served them, and go try to model that
in your own unique way. – And remember who your customer is, remember who your client is, and you know what that journey is, so think about what that journey is,
where they’re gonna be, and make sure you’re there too. – Yup. Couple things to avoid,
just on the quick wrap-up. Cheaper is not always better. As a matter of fact cheaper is most of the time not better, right? You can’t save your way to growth, you gotta invest, sometimes it’s gonna make you uncomfortable,
but you gotta do it. Avoid the guarantees, all right? – [Julia] Don’t do it. – [Patrick] That’s a guarantee. – [Jamie] Don’t (mumbles),
avoid the guarantees. And be authentic, don’t
impersonate your competition. Find your own path and
chart your own course. – [Jordan] Perfect. – [Jamie] What else guys? – Back to the basics, I think we did it. – Back to the basics. – Putting the fun in fundamentals. (laughing) – You did. – Putting the fun in funnel. Marketing funnel. – Wow!
– Boom! – Wow, I don’t have anything there. (laughing) All right, so until next
time, thanks so much for tuning in to Dial It Up. On behalf of Jordan,
Julia, Patrick, and myself, we appreciate you watching, we look forward to seeing you next time. Until then, have a great day. – Peace! -Thanks for letting four strangers into your house. I don’t know how often you do it We’re not judging. but if you liked it hit the subscribe button hit the bell and get notified for future episodes

Everything You Need to Know About a Digital Marketing Sales Funnel!


If you’re in business there’s no way you’ve
never heard the words “sales funnel’ before. My father owns a business, and a few years
back it’s all he ever talked about. Sales funnels for leads on your website, sales
funnels for selling eBooks, sales funnels for selling online classes and learning programs,
there was a sales funnel for everything. While this was a little excessive, you may
be surprised to find out that not only do sales funnels work, but having one set up
essential for business. Thankfully the sales funnel trend of making
outlandish claims and attracting customers with gaudy landing pages are long gone. These days it’s all about providing for your
potential customers. “Give great value and it shall be given unto
you”. Or something like that. This notion is the start of your modern sales
funnel, and the part that will set your potential customers up on their journey to becoming
a buyer. Before we get started, remember to like and
subscribe if you like the video, and leave a comment down below with your thoughts! This first stage, the marketing stage (AKA
the awareness stage) is where most people will hear about your business, and is consequently
the largest stage of the funnel. Most people won’t move onto the second stage,
but it is where you will be reaching all the people that actually do care about what you’re
selling. In this first stage you’ll want to make sure
your marketing, your content, your advertising and outreach are all reaching the right people. To move people down the funnel and into the
second stage your marketing needs to serve one purpose. To get people interested in what you’re selling. Thanks to the internet it’s now easier than
ever to advertise your product and market your services. Unfortunately it also means there is a ridiculous
amount of competition for a piece of the attention pie. In fact, researchers from Yankelovich, Inc
found that the average person see five thousand ads a day! In 2007. Yep, 12 years ago people saw more ads than
they ever wanted to, and the number is infinitely bigger today. It’s at the point where most people’s brains
have learned to straight up ignore ads, a phenomenon dubbed “banner blindness”. To combat this, your marketing in this first
stage of the funnel needs to be specific to the audience your trying to reach, it needs
to be engaging, and it needs to provide a ton of value. It’s the reason most big businesses these
days have a full time content creation team, all to grab people’s interest and prime them
for the next stage of the funnel. Modern online advertising tools are often
used exclusively to aid in this, with remarketing targeting users and potential customers who
have already shown interest, and many ads advertising free offers designed to generate
interest, such as eBooks, webinars, free introductory services and more. If you’re looking to improve your funnel,
you can try this yourself. Write a few blog articles, market an eBook,
offer a free consultation, quote calculator or other service specific to your business
and start adding value to the first stage of your funnel. Stage 2
Stage 2 is where sales funnel management really starts to matter. It’s where the entire sales process happens,
and where you actually start creating customers. So if you thought your ads were doing the
selling for you, you may want to refine your strategy. Customers are created on the sales pages of
your website and through that first phone call. Which also happens to be where most leads
are lost. To start turning more leads into customers,
this is where you should start. Sit down and map out the stages of your sales
process. If you’re a service provider, it might look
something like this. Step one: Your sales pitch is given to the
lead Step two: The lead takes a trial or tests
your service, Step three: The lead likes the trial version
and decides to buy Step four: You negotiate a price for the service
Step five: the sale is made You should be able to identify a similar process
in your business, complete with all things that go into each stage, and where people
often start saying “no”. If you’ve put the hard yards into value offering,
there’s a good chance your leads will be ready to buy immediately. Otherwise you’re going to need to start
giving your lead the attention they’re looking for here in the second stage. If you’re selling a product, or running an
eCommerce business, your product sales pages are the salesmen for your business. If you’re selling service, most of the time
it will be your job to guide them through your funnel and show them all the reasons
why they want to buy from you. Implementing digital marketing strategies
such as remarketing (mentioned above), an email auto responder. Often the first person to answer to a lead’s
interest is the one that makes the sale. Researchers found that the odds of a lead
entering the sales process or buying are 21 times greater if they’re contacted within
the first 5 minutes of inquiry. Setting up a system that reaches out to your
leads right when they show interest, either through an email with marketing automation
software or by calling them is a must. Stage 3
At this stage of the funnel you’ve made the sale and created a customer. Congrats! But that doesn’t mean you can just forget
and ignore them. Here your customers will demand the most in-depth
attention. It may not be as frequent, but it’s where
your business really needs to shine. It’s what you’re selling after all! However, it’s important to remember that existing
customers are just as valuable, if not more so, than new ones. While a lot of your existing customers will
use your services again or buy more of what you’re selling, many more will continue to
read the content you’re publishing, the value you’re adding in stage one. They may even share it and refer you onto
other people, which is even more reason to create value for existing and potential customers
alike. You never know where a lead could come from,
and making sure you’re ready to provide the best service when it happens is essential. Don’t forget to subscribe for more great
content on all things digital marketing!

कैसे करे अपने Business की Branding | Marketing Series


today I had not tropic to discuss, suddenly I got a call as the one is having a tiffin service work and till now they don’t have a brand name,website and when I got to know about it as they want do branding for their business and what do suggest them and suddenly this tropic strict on my mind and most of you are doing the same mistake 1si mistake is there no branding strategies if they do then they do in a wrong way so let’s understand branding branding means my product or service is known by specific name that’s all now its name,logo or may be slogan any thing that represents my brand that is one encourages my branding if you are doing a work where your name is unique in the market so you are creating your name and you can do anything using your name,I started my youtube channel and from there I am receiving my Lapaas work,so how I am getting because of branding because I have created me as a brand in intellectual indies and above the video you see my website,email id so if any one wants any service then they can contact me so you can do the same so do branding of all your work and make a presence in the market suppose there are 2 shops available,so one is without branding and the second one is having it’s branding,both the shops are good suppose both are selling chole-bhature and both are good but if 1st one will try to expand then he will protey as from particular place but the 2nd one will protey based on his brand like you see many food outlet they are expanding faster because they work on their branding so if you haven’t doing your branding then please to your branding,you are making yourself as fool if you aren’t able to do your branding and no wrong branding,means not to put a name which is known by many people and that name is used by many example S.R.industries if you search on google then you will find many may be 10 corer in the world so there is no unique in this branding,but if you search Lapaas intellectual indies then this is unique,you won’t find many of it and you can too take a trade mark of you brand,doing this no one in future can interfere in your business type if one does then you can make a legal claim on it so 1st is to have a unique name,2nd today is everything is going to digital then make yourself and your business digital,making a facebook page is not a big deal if you think a website is required then have a website if you don’t know to make then you can use google site where you can make free website youtube search google site website making write like this from there you can make your website where you can have a online presence because any type of work you are doing,people know about you in your society and locality if you have an brand then people will know about you based on your brand now if you make an website the whole world will know based on your brand if you can design a logo then make it because it make a image of your brand like you can see my logo here if you see any where then you can remember that’s a logo of intellectual indies apple logo,all have specific logo of it,so logo identity is most important,next is slogan or positioning statement means you need to be going on detail so positioning statement means if if he hears my positioning statement by reading from any where,then he get’s clear about my brand massage means what is my brand, what I sell and what my target audience feel if I am saying you about my youtube channel intellectual indies it’s slogan is watch,learn and grow means-see,learn the concept and increase you cariber so this is our statement so this slogan protey’s my thoughts what I am trying to say this is our aim so like this you can make your brand positioning I had already made a video on this in detail segmentation,targeting and positioning and need,want and demand these 2 tropic install in your mind by any way you can click the i button to watch that so mug it up and apply in your business if you won’t understand the need,why my customer will buy my product why my product is so different from others which need is targeting my product and which demand it id identifying,if I won’t understand this then I won’t be able to do branding of my product,if I will understand my need then only I will be able to do branding of it how can I do it,if I know my target audience mine is children then I will have a brand revolving around children,like logo colors and website too based on children theme if mine is defence army then my branding is revolving around that like patriotic if they like creativity than it will be based on that so open your mind based on that and do the branding today,now after the video ends search on google how to make website like google free site also google my business and I had made a video on that,press i button to watch there you can register your business from there any one can search locally you can too watch my local seo video and you can too learn about local seo if any one of you aren’t doing a branding then or your known one you is unable do branding then do tell them this what I have explained you with this our video ends here,hope you liked the video,do comment for any query and do like and share do tell in the comment about the video and do your branding correctly if you done already then put you brand name in the comment like name,target audience,need your website so I won’t delete that link and you can have a backlink too