(Boss that’s generous and giving, CEO Kim) (Living within view of Namsan) (Boss Kim’s home) (Both hands full) Is it food? For a holiday meal? It’s a truck. She must be moving. (Boss Kim, loading luggage onto a truck) (An exercise bike?) What is going on? Minguk, load everything on one side. – On one side? / – Careful. Don’t get it scratched. She isn’t moving. People start with large furniture when they move. (A few days ago) During the 2019 Korea Sale Festa, we participated as sellers at the flea market. Were there a lot of people? Several thousand. Really? The celebrity model Hyuk was there. He had three suitcases full of items. He sold it all. Really? (ESteem did great at the flea market) They’re good at it. (Smiling while hoping for praise) Instead of joining other flea markets, we could hold one ourselves. (Why so suddenly?) It takes work. – Even for a good cause. / – Indeed. We’ll ask all employees to participate. (All employees asked to participate…) All employees… We can raise money for a charity in time for the New Year. It’s for a good cause… It won’t take any work if we hold it here. We’ll use our basement hall. They’re hesitating to answer. Since it’ll take work. I’ll join in. It’s my first time. It’ll be fun. You’ll join as a seller, not a buyer? Sure, as a seller. Make sure to buy my items. Perhaps I shouldn’t have inspired her. I thought that maybe I should skip over those things in future reports. Blaming his big mouth… Either this year or next year, I want to hold a large flea market as a charity fundraiser. This was a test run. (That’s how the flea market started) She has a lot of items. She even rented a truck. – She probably has nice items. / – Yes. Had we known, we would’ve stopped by. (Why does she have so much luggage?) Are those all necessary? (She still has more?) (What is that?) Oh, my. (A mattress) People will think she’s moving out. Who’ll buy that mattress? That’s a really nice one. Made in Italy. It’s made in Italy? Besides, I’ve used that since around 1997. It holds the energy of my business success. If the mattress is that old, shouldn’t it be thrown away? No, it’s in great shape. Isn’t it bad for your back? Energy is the key factor. It bears the energy of success. (Will anyone buy that mattress?) We can go now. Let’s hurry. We have to sell these. You’re selling that hula hoop too? Yes. It didn’t fall from the roof? She never exercises. Others will probably raid their closets, but I’ll raid my entire house. (Too passionate) What are you doing? (ESteem offices) (Works Team setting up the flea market) It should be aligned. They make good use of this space. (Now directing company events too) This is just work, not a flea market. (Setting up tables and clothes racks) They always do things properly. Since they have so many employees… Seems like a great event. Selling items you don’t use at home. – Right. / – Exactly. Items that only take up space. It’s like preparing a fashion event. It practically is. But it was open to employees only. – Not to non-employees. / – No. (Crowded) How did we end up with this big group? (Because of Boss Kim) We made sure to be prepared. We didn’t want it to look scanty. Leave just enough walking space for us. Everyone brought so much stuff. Who is that? It’s Noma. – It’s Noma? / – Yes. His face looks so different… – In different outfits. / – Right. I thought he was someone else. (Model Team has a lot of clothes) They had seven sellers from the Model Team. Clothes owned by models… – Yes. / – Can’t wait to see them. Alluring items. They had such pretty things. All “it” items. Seeing clothes on models makes you want to buy them. (Model Team’s unique, fashionable items) We’re betting on unique, fashionable items chosen by models. (From embroidered clothing) (To sportswear) (Even matching outfits for dog owners) Wow, a matching outfit. What was the price level? Around $10 to $20. $10 to $20? For those items? Luxury items sold at such low prices? Yes. Gosh, those will be a hit. I never used these after buying them. (Works Team has three sellers) The Works Teams had a lot of luxury brand items. We decided to sell good, brand-new items at low prices. Oh, my. Luxury brand items… Director Choi usually wears luxury items. He works with luxury brand clients. – Right. / – The Works Team… Usually shops at sample sales. Brand items… Hyunmoo loves them. Why didn’t you call him? (Upset) I would’ve canceled a TV shoot to go. I didn’t want to see you decked out in logos. Even so… – Logos or not… / – Those are great deals. Those are called “new in box.” – Right. / – New items in their original boxes. They have so many “new in box” items. Yes. (Flea market showing each team’s flair) (Betting on quantity) (Appearing with household goods) We need help for this. (Boss Kim, getting employees to help) She’s making a hassle. Hey guys, help me move my things. Sure. The others brought things like clothes, but she created a hassle by bringing a mattress. I’m guessing it wasn’t sold. Gosh. – Help me unload the mattress. / – What’s that? Minguk… It’s from CEO Kim’s home. Is she moving? Is she moving or what? A mattress she isn’t using? They’re all the things you need. Even if someone buys the mattress, they’ll have to hire a delivery van. (Whether sold or not, it’s a problem) Right. It’ll cost more to hire the van. It’ll cost more. It has to be lowered. (First obstacle cleared) You’ll need to hold the middle. All set? (A tougher obstacle ahead) (Stairs) It’s as if she’s moving. Hold on. Lift it up. – Oh, my. / – Lift it up. What in the world? It’s caught in the doorway. Don’t get any dust on it. Hold on. (Total disaster) Don’t drag it. Hold it with care. Director Choi might collapse! There’s a doorway ahead. All set. Why did she bring this? (Who is this mattress for?) I’m guessing it won’t be sold. She’ll have to take it back. She’ll call the ward office to dispose of it. (All eyes on the mattress) (You thought that was all?) There’s still a lot of things. The oddest things ever. “The oddest things,” they say. Unloaded by ten employees… (Oversized suitcase entering) Well, it’s for a good cause. (Boss Kim’s gigantic items) My, goodness. Aren’t these household items? Didn’t you ever visit Dongmyo? But this isn’t Dongmyo. Are you moving abroad? A flea market should be like Dongmyo. Clothes aren’t the only items sold at flea markets. You sell your life at flea markets. – Your history. / – Right. The next time she wants to hold a flea market, we could make things easier by simply going to her home. Let’s hurry and hang these for her. (Unloading her bags is the next task) A person could fit in here. There are so many clothes. It’s an endless pile. (What is this?) What… Are these? Pajamas. What is it? – Your pajamas? / – Pajamas. Jimin, there’s a clothes iron too. These items… Aren’t you going too far with these? What is it? This… It’s a whisk. No one will buy a whisk. There’s an ice cream scoop. She actually had an ice cream scoop at home? I’ll be the no. 1 seller today. She always wants to be no. 1. (Wooden trays appear) Those are wooden trays. It’s hard to find those things. Those wooden trays look nice. They do, right? Yes. Gosh, it’s so heavy. (This is incredible!) A Dharma painting… Is it a Dharma painting? – That’s incredible. / – Dharma… (Mosquito repellent) Mosquito repellent? Mosquito repellent… (Mosquito repellent and light bulbs too) There are people who use those light bulbs. Are things like these sold at flea markets? (Yes! I’ll be the no. 1 seller!) Have you seen the Hwanghak market? These are Hwanghak-style items. (Somewhere between Hwanghak and Dongmyo) It does have Hwanghak vibes. That’s funny. (Introducing Boss Kim’s items) She’s quite brave. Bringing mosquito repellent and such. It’s as if an entire house emptied and brought here. (Pajamas, frying pan, sewing kit, mosquito repellent) What’s that beside the iron? A handheld vacuum. Does it work? Of course. Didn’t the color turn a bit yellow? It’s in great shape. – Really? / – Yes. She’s selling plant caddies? Plant caddies like that are surprisingly tempting items. She saved them instead of tossing them out. She held onto them. They’re useful items. Right. Does that clock still work? Sure, it works. – It works? Does it chime? / – How pretty. Sure, it does. Everything works fine. – Does the vacuum work? / – Sure. Does the mattress still have springs? (A luxury clock that costs $1,000!) – Jimin? / – Yes. Line up the employees. Let’s open the market. (Doors open onto the EStudio Team) Good-quality items. Sold by the EStudio Team. It’s like a shop. Suddenly, there’s Hwanghak market. Director Choi’s team has luxury brand items. They have high-quality clothes. That’s the Marketing Team. (Finally, the Entertainment Team) (Flea market opened, accepting cash or credit) CEO Kim is taking up the most space, isn’t she? She has the best spot. Right. (Word of mouth reached these guests) A lot of people are arriving. Come here. Let’s attract buyers. Hey guys! (Passionate quest for no. 1) (Can’t get used to this sight) Guys, these are all for sale. – You don’t have to look. / – Look at Minguk. (Employee’s effort to sell the exercise bike) Sellers put on a show when their items aren’t likely to sell. (Mind cleared of all thoughts) (Under the watchful eyes of Boss Kim) Good. The visitors aren’t coming over there. (Exercising on the bike until buyers arrive) (Buyers finally arrive!) (Hard at work) This is for sale. Sold as a set. Buy the exercise bike to get this for free. She’ll get a lot of exercise done today. Take a look. I have plant caddies. Need any light bulbs? Great for people who live alone. (What era are these things from?) I have trays. (Boss Kim’s display has everything) (But nothing they want to buy…) They’re drifting away. Going to the Model Team. She doesn’t have a single buyer. (Why isn’t anyone buying?) – How much is this? / – It’s brand new. How much is it? It’s $24. It’s $24. (Clothes iron, $24) (Looking carefully) Everything’s there. I never used it. (A wavering customer) Forget about it. No need to rummage like that. (A reminder, she’s ESteem’s CEO) I wouldn’t scam anyone. (Another customer leaving) She left without buying it? (Doesn’t she want to sell her things?) (Crowded) She looks displeased. Saying “forget about it” was… – Look at the crowd. / – Indeed. You chased away the buyer when you said, “forget about it.” I didn’t expect her to leave. People who hear that usually think, “Oh? It must be a good item.” Right. But she left in a hurry. (Employees didn’t fall for it) Minguk, no one is coming here. (Other teams overrun by buyers) – There’s no one there. / – What’ll we do? What’ll they do with that mattress? Maybe they don’t know it’s a sales booth. (Attracting buyers with luxury brand items) That team has a sea of people. Luxury dress shoes… Wow, look at those shoes. So pretty. The people are interested. You know how much it costs in a store? Over $1,000. Here, it’s $200. It’s brand new. Never used. You can have it for $20. – $20? / – Yes. Since it’s for charity. I’ll take it. I want to buy Director Choi’s items. (Works Team sales tactic) We’re all interested in his items. There’s a bunch of items here. It’s pretty, isn’t it? – How much? / – $10. It’s brand new. A Dior item for $100. $100 for a Dior item? Why didn’t you call me? Hyunmoo should’ve been there. – How upsetting. / – Hyunmoo… Could’ve bought so many great items. A luxury brand jacket for only $100… Givenchy trousers for $250. They probably cost several thousand dollars. Indeed. (High quality, affordable prices) Looks nice. It’s a hot brand. (Street fashion too, they have it all) This is $50. Noma is good at sales. (Can’t help buying at this booth) They were all doing great as sellers. (Empty) I don’t think they know it’s a sales booth. They think it’s storage. (Is it storage or part of the flea market?) They don’t know it’s a sale booth. How come no one is there? (Worried) Look at her expression. (Visiting the Works Team) Come help me out. You’re only selling your stuff. What’s your price for that bag? – How much is it? / – That one? Isn’t that a brand item? Yes, the “B” brand. That’s a really pricey item. (Thinking) That’s quite an old model. Don’t think too hard. – Reply fast. / – You can’t hesitate. The buyers will leave if you do. If you hesitate, they’ll go. – They’ll put it back down. / – This is tough. Try doing this. Ask me the price. How much is that? – This? / – Looks nice. I bought it for $5,000, but you can have it for $600. Say it like that. Then they’ll buy it. Sure, they will. Noma wants to buy this for $100. Let’s sell it for $100. It’s worth more. You can’t say that. Isn’t that right? (Why did she bring it anyway?) Once you say that, you have to… – Take it back home. / – You lose your buyer. – You have to take it home. / – Since… Flea market sales are now or never. What was the original price? How much did you pay for it? That cost about $3,000. (Gosh) But keeping that jacket for a long time… Yes. Will give it a vintage appeal, right? Especially on models. I brought items I could sell at a high price point… – To raise more money. / – Yes. To raise money for the charity. The clothes go to our employees anyway. – Right. / – But I didn’t realize… It was a luxury item until I heard the price. Finally? Buyers? Did you sell anything yet? The management has to step forward. Do you want to become rich? – Sure. / – Of course. Then look here. I bought this mattress in 1996. 1996? For the past 30 years, all my energy seeped into this. (Precious mattress with all my energy) You gave $10,000 worth of clothes… – To that Managing Director, right? / – Yes. – She’s the one, right? / – Right. And yet… She should buy the mattress. She should buy it and throw it away. She can throw it away. She can get rid of it for her. You know what makes the best gift for mothers? A plastic mat for making kimchi. (Moms’ favorite, plastic mat for making kimchi) That’s nice. The kimchi mat got the best reaction. – That’s nice. / – Buy this and get… A free heating pack. She’s tying in items. (She isn’t an easy buyer) (They said sales was all about timing!) You’ll get another free gift. To drive away heat… There’s a fan. The free gifts are better than the main item. You should take it. (Kimchi mat with heating pack and fan) You should take it. For $10. I sold it. This whole set for $10. The first sales matters. – The first start. / – Once you sell one… – Starting it matters. / – It gathers people. You sold it as a gift for her mother. Since you like to exercise… These are massage balls. They’re for your back. Those are useful. They look expensive. You can take these as a set… For $25. They’re pricey items. – $25? / – Fine. I’ll give you a $5 discount. $20! She’s getting good at sales. She made a sale. Here you go. $20. (Looking for her next target) Do you want an exercise bike? I was wondering about that bike. It’s a pricey item. (Come this way, customer) But CEO Kim… Have a seat. I’m just testing it. Make yourself comfortable in the seat. How long did you own that? Nearly 30 years? No, not that long. Nearly ten years, I think. Ten years. How much is it? (I learned how to respond!) (Original price followed by sales price) When I bought it, it cost me $280. The sales price is $75. Isn’t the price too high? An item that’s 10 years old should be sold at a discount… – Right. / – At $20 or $30. It was for charity. I usually give things away for free. But we were raising money for charity. Besides, those buyers represent the company’s top management. They earn six-figure salaries. They should spend it. Normally, they wouldn’t buy such things. You’re dumping it on them. Dumping it on them… (Meanwhile, the Marketing Team) They’re running a raffle. What a fun event. (He won a massage) He won a massage. A facial massage. Have a seat. Have a seat. It’s moisture for your face. Stay still. Here comes the moisture boost. They’re earning money so easily. (Getting the buyers’ attention!) They torture a few employees and get money. Yuri! (What is Boss Kim’s strategy this time?) Yuri worked with ESteem since 2015. He was doing well as a top model. He is an ethnic Korean from Russia. As a member of Mensa, he has an incredibly high IQ. As for Baek Jin, he was a member of a world-famous b-boy crew. The two of them joined their talents together… (Idols JxR summoned by Boss Kim) See? Everyone is gathered over there. (He can’t ignore Boss Kim’s worries) That booth is like an antlion’s trap. I’ll show them a personal talent. Good. Hey, everyone! I’ll show you a personal talent. My sales booth is sponsoring… – A special talent show. / – A new ESteem model. Held right here. She needed to attract buyers. (Yay!) Presenting JxR. (She got their attention) The two members of JxR… (What is Baek Jin’s talent?) (It’s closer to a super strength) His body moves so lightly. (In awe) If this doesn’t attract buyers, she should close her booth. (Awesome!) So cool. (Baek Jin donating his talent) His body moves so lightly. (I hit the jackpot!) (Wow!) (Pleased) I’m getting nervous. (It’s Yuri’s turn) I’ll talk in a helium voice. (High hopes) (Inhaling helium) Hello. He’s good. CEO Kim, can you hear me? (She’s enjoying it the most) He’s doing well. It sounds real. (Employees donating their talent for Boss Kim) (I can’t just stand back) $5 per person for viewing the talent show. They’re the ones who showed their talent. She’s ripping them off. (Thanks guys!) A $5 fee for the show. A $5 fee. Since she’s not selling as much items… Right, she’s not. Paying $10! Wow! She got money for the talent show? They’re paying for the talent show but not for her items. (Rummaging) Give them to your parents. Thank you. Think of it as a purchase, bought with your talent show. Thank you. They loved it. I gave them those sunglasses as a gift. (Items bartered for their personal talents) You gave it freely instead of selling them, right? I gave it to them and donated $200 on their behalf. I’m told this is the famous booth where Yuri is working as an ambassador. Customer… (Model Lee Jaemu visited after the show) Looks like you bought a lot. A bumper crop of customers! It’s hard to find a set like this. (Selling her set of trays) How much is it? $100. I’ll buy this. Good. It’s $30. (Selling clothes) (Rising sales) That’s a pile of bills. She’s selling a lot. The mattress is still taking up space, right? (Mattress) She has to sell that mattress. She can lean against it to rest. It’ll be tough to tow it back. (Boss Kim’s goal, I must sell this!) (Looking for a gullible customer…) Hey, Eunho. Director Choi? You sold a lot, right? (Pulling out items) Oh? Doggy toilet pads for $10. – Alright. / – $10. I’ll buy them for $10. (Director Choi doing business with Boss Kim) Now come over here. Why? I’m buying these for $10, so I’ll sell the mattress for $10. You could just leave it there for employee naps. Take the mattress for $10. – To rest. / – It takes too much space. (New year’s off to a bad start…) It’ll cost $50 to move it, right? – Right. / – Yes. (New year off to a bad start…) An exchange for the doggy pads. Right. I got them off your hands. An exchange. A barter. (Giving up) I bought it… (Depressed) Attention, everyone. The flea market will now be closed. The flea market is closed. Great work, everyone. CEO Kim has a lot of items left. (How much did each team raise?) (Time for accounting, ESteem offices) Let’s see how much we earned. Works Team, how much did you earn? Not as much as I thought. But we got foreign currency too. He earned foreign currency. Where did you get Chinese money? (Global flea market) We earned $460. What? That’s all you earned? I think the prices were too low. The prices were too low. Right. The brand items were sold too cheaply. How about you? Our team… Earned $275. What? Did you stash some away? Should I raid your pockets to be sure? We won! We’re in first place. How about you? Our team had more people. Right, they did. We had seven sellers. We got this much… (A lot of cash) (On alert) How much is that? (How much did the Model Team earn?) The total is $1,743. (Model Team, now no. 1) It figures. They had nice clothes. They had brand items. They only earned $1,700 with seven sellers. They still sold $240 per seller. Wait until you see my total. Really? (Full of confidence) – Divide it by seven. / – They earned a lot. CEO Kim said, “Wait until you see my total.” (Hahaha) Hey, everyone. How much did you earn? (What is Boss Kim’s sales total?) $994. Really? Did you add $800 or so yourself? No, I only added $200 for Yuri and Baek Jin. – The rest came from sales. / – Then… Did you really sell $700 or $800? Yes, those came from sales. Wow. Actually, when I was loading the truck, I expected to earn $6,000. How much did you want for the mattress? I wanted to sell the mattress for about $300. You’re shameless. That mattress will be bad for the back. (Hospital fees will cost more than the mattress) Ow, my hand… Look at this, everyone. Gosh, she earned a lot. (I always achieve my goals!) Minguk probably contributed to her sales. Oh, my. She was the no. 1 seller because I helped with sales behind the scenes. (What really happened…) Oh, my. (Flea market’s hidden pro) CEO Kim wanted $50 for the sunglasses… (It was Kim Minguk) But how about $40? This is really pretty. (Great at bargaining prices) I’ll give you a discount. That looks good on you. (Great reactions too) It looks nice. That one? How about $20? – Okay. / – Great. Two of these for $20 and the skirt for $20. The total is $40. (Kim Minguk, king of sales) (For queen of sales, try again next time…) Adding everything up, the total funds we raised amounts to $3,654.30. That’s a lot. – For a good cause. / – In a short time span. They did well. It’s for a good cause, so let’s applaud! (All funds were donated to an animal shelter) – You donated everything. / – Yes. What a great thing to do.