No. of Koreans taking break from work reaches all-time high in 2019

the number of South Koreans who are
taking a break from work was at an all-time high last year the figure
increased for all age groups but it grew especially fast for people in their 20s
our gym has more the number of South Koreans who are taking a break from work
exceeded 2 million people in 2019 according to statistics Korea on Sunday
about 2.1 million people were not working just because they wanted to take
a rest despite having the ability to work the figure has generally been on
the rise since records began in 2003 it surpassed 2 million for the first time
last year it was up about 13 percent compared to 2018 marking its highest
growth rate in eight years by age group the growth rate for people in their 20s
was highest at about 17 percent followed by roughly 16 percent for people in
their 30s people in their 60s had the lowest rates at about 10 percent as a
proportion of the total population 5.2 percent of people in their 20s were
taking a break from work last year the first time the figure has surpassed 5
percent for people in their 30s the figure was 2.9 percent and for those in
their 40s it was about 2.7 percent the Korea labor Institute said in its latest
report that the number of people taking a break from work previously saw an
increase mostly from people in their 60s or above but from last year growth rates
for those below 60 have exceeded rates for people above 60 meanwhile people in
their late twenties took up the largest proportion of people who are unemployed
according to the OECD last Monday people aged from 25 to 29 amounted to about 22%
of all the unemployed in the country the highest ratio for that age group in the
OECD on ji-yong arirang news

How Minimalist Living Can Help You Pay Off Debt

– I am so excited because today’s show is all about minimalism.
(finger snapping) So keep watching. (upbeat music) One of my favorite things in
life, right now, is Netflix. I can binge watch a show,
I love documentaries, I just love Netflix. It’s a way I can come home after we put the girls
down and eat dinner. Winston and I, we love
to have a good show. And it’s great. So as I was scrolling through
Netflix I saw a documentary that I had heard a lot
of people talk about, but I hadn’t seen it, it
was called Minimalism. So, I was like, oh
yeah, this will be cool. I’ll totally watch his. By the end, I was like
praising Jesus, hallelujah, I was so fired up. Because not only do
they talk about so much of what we talk about here on the show about getting out of debt
and getting rid of stuff and selling stuff and not
going into debt for things. I mean everything we talk
about, they kept reiterating and kind of had the same philosophies. But their whole thing
was that they got rid of a ton of their stuff
’cause they realized that stuff does not equal happiness. And in America today
we’ve fallen into this lie that the more stuff you have, the better your life is going to be. And I just realized as
I was watching this, man, we have so much crap in our lives. And in our houses and
in our bathroom sinks and in our closets, we have so much stuff, so much stuff. And you know me, I enjoy some things so I always say it’s
okay to have nice stuff just don’t let your nice stuff have you. But you walk into the
average person’s home and it’s like, you just
have stuff everywhere. It’s just unbelievable. And then again for the
average American that goes into debt to buy stuff that we do not need and I just go so fired up. I was like, who, who set the
standard of living in America? Everyone says you gotta have
this style, this lifestyle, this is average. Whether it’s a three car garage
or a room for every person, it’s just like everything is
just like, yeah, this is it, this is it, this is what
your life should look like, this is the vacations you should take, these are the clothes you should wear, this is the brands that are great, here’s the grocery stores
you should shop at, this is what’s average. Who, who said that’s average? Who said that’s average? I’m like, no. It just made me so mad. Because I think we really have,
we’ve gotten into this idea that man, our lifestyle
should look like this, no matter what we make, no
matter what our income is, we deserve this standard of living. And it just fired me up. And so I was like, we’ve gotta get The Minimalists on our show. We have to get them here
to talk about all of this because you guys, again, stuff is not going to make you happy. Stuff is not going to make you happy. Stuff is not bad. I want you to be able to shop at the grocery store you want to, take the vacation you want, that’s fine, those are not bad things. But when we put our value
and our happiness that that stuff is going to
fulfill us, it’s not. We end up like a rat in a
wheel for our entire lives, chasing something that is
never ever going to fulfill us. (sighing) Are you mad too? I hope you’re mad. I hope you’re just like, you know what, I need to get rid of
some crap in my house. So, the money challenge for this episode is when this show is over, I want you to look around your house and I want you to start small,
but get rid of one thing. Like go in your closet and be like, wow, I have four or five
black long sleeve shirts. Have I worn one shirt, one
of these shirts in a year? The answer is probably no. No, you haven’t. Get rid of it, sell it, give it away, I don’t care what you do with it. Get rid of one thing. So when you start to purge a little bit it’s like, oh wow, I did this. I went into my closet and I did this, I went and I looked and I was
like, okay, I had this filter of okay if I was going
on a four week vacation, what would I pack? So, that’s a lot. Right, I mean I enjoy clothes. But I’m like, half this
stuff I haven’t worn in like a year and a half. But I always have it in there. I’m like, well, just in
case that one thing comes up I’m gonna need it. I chucked all that clothes
and it felt so good to purge. It felt so good. Because again, every time I buy that stuff this little part of me thinks, life’s just gonna be better
if I just have that thing. Have you said that to yourself? If I could just have
this, I would be happy. Well, I kept saying this
about one pair of shoes for about four years. Well, my lesson was a heartbreaking one. (upbeat piano music) So there’s this pair of
shoes, well not a pair, it’s more like a brand. And through like the last
four years, I’m like, my goal, it’s so stupid and shallow
Rachel but I’m gonna say it, in my heart I was like my goal is to own one pair of those shoes,
just one pair of those shoes. But every time I went to go
buy ’em I was like, I can’t. It’s just too expensive. It’s stupid to spend that
kind of money on this shoe. I’m not doing it, I’m not doing it. So after Caroline, our second, was born, she was probably like three weeks old and the doorbell rang, Winston was home and he went to the front
door and he got the box and he said, “Okay, Rachel,” but I had Caroline, I
was holding Caroline. He was like, “Give me
Caroline, you take the box.” And I was like, “What, what is this?” He was like, “This is just a gift to say, “I love you, I’m so
proud of you, just enjoy, “this is just a gift from me to you.” I was like, “What?” And so I opened the tape of this big box and there was the name of the
shoes on top of the shoe box and I may or may not have cried. (laughing) I was like, “Winston, what, no, “there’s no way you bought
these, you bought these.” And I was hormonal, I had
just had a baby people, okay, so I probably wouldn’t cry
over a pair of shoes today, but I did, I cried. And I’m opening ’em and
I mean my adrenaline was like pumping and
my hands were sweating and I was like, “Oh my gosh.” And I had got ’em out of the
box and they were beautiful. I mean, they were, perfect. It was everything I thought, I
had ever imagined in my life. Side note, credit to him, he went in, ladies you’re appreciate
this, he went in my closet and saw my other shoes
and found my shoe size and then even the heel
measurement, he took a ruler thing to measure the size of heel
that I wear with my heels and ordered the perfect shoe. I mean, like, Cinderella
has nothing on me. I mean, it was like, it fit like a glove, it was perfect and that feeling
lasted for about 48 hours. And now, about a year later,
those shoes are in my closet. And honestly, when I look at those shoes, what I think of is more
of Winston’s sweetness and love towards me than
the actual shoes anymore. And so that’s what’s so funny to me about this accumulation of
stuff that we have in our lives and this thing that we
think if we could just go on that vacation, if we
could just get a new car, if we could just, just, X, Y, or Z everything would be better. And you guys I’m telling
you, the finish line keeps moving and moving and moving. The finish line never fulfills
you guys, never fulfills you. Contentment is something
that you have to find. And I’m gonna be bold
here and say you guys, there’s nothing on this Earth
that is gonna fulfill you. The deepest part of you
that’s gonna be fulfilled, this piece that you think is missing, if you do not have a
relationship with Jesus that is it, that’s the ultimate answer. Preacher Rachel’s coming out. But I’m telling you, you
guys, if you don’t know him, if you’re not in a relationship with him, that’s the ultimate. That’s the foundational of
everything in your life. And everything beyond
that you can build on your giving changes,
your generosity explodes, things suddenly have a
different meaning in your life, your relationships change, everything is dependent
upon that and not stuff. Not stuff, I can tell you, tell you, I’m telling it to myself
again, remember my shoes, man, Rachel, come on. That we gotta learn together, we gotta practice what
we preach people, right? So remember stuff is not
going to satisfy you. And the guys that teach this,
the best are The Minimalists. And I’m so excited because
there are coming up next. (upbeat music) (cell phone chiming) Planning and cooking meals for
the family can be stressful. Knowing what I’m going to cook, having all of the ingredients and making something everyone
will love is a balancing act. That’s why I use Home Chef. They deliver straight to your door. And get this, the
ingredients are pre-portioned so you never end up wasting
food and throwing money away. Plus they offer 18 fresh choices
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make, well balanced meals that the whole family will love. And it makes me feel
like a true chef at home. Home Chef, meals anyone can
cook and everyone will love. Visit today. Or use the promo code Rachel at checkout and get $30.00 off your first order. (car door closing) (door opening) Guys, let’s be real. Being a parent is hard work. Now that I have two daughters of my own, it feels like the to do list never ends. And as every parent knows,
your priorities change and you have to make important decisions for your child’s future. That’s why term life insurance
is a must for every parent. It’s so easy to get. And it’s affordable. What you’re looking for is 10 to 12 times your annual income to make sure everyone in your family’s taken care of. Winston and I use Zander Insurance. They do all the work for you to find the best prices and options. So go to to get
started on a quote today. Because that’s who we trust
to take care of our family. (upbeat music) My friends The Minimalists are here on the Rachel Cruze Show, you guys. – Thanks so much for having us. We’re excited to be here. – Yes, I’m so pumped you’re here. And I was telling everyone
earlier about your documentary and how much I just watched
it and became obsessed with everything that you guys are doing. So, for those people that
have not seen the documentary or even heard of you guys, just
explain what is a minimalist and how did you guys get into all of this. – Well the thing with minimalism,
the way I describe it is minimalism is the thing
that gets us past the things so we can make room for
life’s most important things, which actually aren’t things at all. Ryan and I both grew up in Dayton, Ohio. We were really poor and we
thought the reason we thought the reason we were unhappy growing up was we didn’t have any money. And so when I went out, when I was 18, I got that entry level corporate job and I spent the next dozen years sort of climbing the corporate ladder. And by my late 20’s I was
living the American dream. I had six figure salary, the luxury cars. And there was nothing
inherently wrong with the stuff, but I wasn’t fulfilled, I wasn’t happy. Because of course I made good money, but I spent even better money and so I, along with the American
dream came the American debt. And I was just consumed with
almost half a million dollars worth of debt at my peak or
I guess my, at the low point. – Yeah, which ever way
you want to look at it. – And I didn’t feel like
I had control of my time, my resources, my own life. I realized I was focused
on the wrong stuff. I was focused on success and achievement. And it’s really where this
thing called minimalism entered my life. – Yeah for me it’s interesting, if you were to have told
my 18 year old self, what my 28 year old
self was going to have, I would have been so excited. And when I was 28 I
found myself questioning I was the opposite of happy. I was drowning in debt. I was had a lot of discontent. I was depressed. And I remember seeing
Josh, he had a major shift in the way he was living his life. And I sat him down one day and I was like, “Dude, what is going on with you? “Why are you so happy?” And that’s when he
– Why are you so happy? What’s happening?
– What’s going on? And he introduced me to this
thing called minimalism. So Josh and I, we came
up with this crazy idea called a Packing Party. Where we decided to pack all my belongings as if I were moving. And then I would unpack
only the items I needed over the next three weeks. So Josh came over and he literally helped me box up everything, my clothes, my kitchenware. – You weren’t moving,
this is just the exercise. – Just pretending.
– Just pretending. – The idea was if I
packed up all this stuff and I really really missed it and I really really wanted
to put everything back out, I could totally unpack it and put everything back in its place. But of course after three weeks, I had a completely different
perspective on my life, a completely different
perspective on my things. And I remember going
to Josh and I was like, “Man, this is a really cool story. “There might be some people out there “who could benefit from this story.” So we went and did what any
two 30 year old dudes would do, we started a blog. – Yeah.
(laughing) Spread the word.
– That’s right. That’s really where started. It was with that 21 Day Packing Party. – So good, that’s such a brilliant idea. ‘Cause I even think, because confession, I have not done the complete
minimalist lifestyle. But when you say that, even
my bathroom sink right now, like, I’m thinking about it underneath, I took out all the
lotions and the eye cream, all this stuff and put it in
a box to see for three weeks what I actually used out of that. You guys, I mean it’s probably like what? Four things. I’m feeling convicted right now. As you’re talking about all this. Because it is, that’s such a
smart way to think about it, it really is. And I love this concept that
you guys live out so well, that stuff it doesn’t fulfill you. And I think we all know that. The contentment piece of
that foundation of your heart is so huge in this process. So, someone that’s hearing this, what’s the first couple
things they need to do? – If you do want to simplify your life, the first thing you have
to do is not an action, we’ll get into the action in a second. The first thing you need to
do is ask yourself a question. And that question is, how might
my life be better with less? And by asking that question,
you start to identify what the benefits of simplifying are. Because for me initially it was finances. I knew that my finances
were out of control. I needed to simply my life so I could regain control of my finances. But then I uncovered all
these other benefits, like, I made more time for creativity and the people in my
life and improved health. And so what are the benefits for you and understanding that won’t
just give you the how to, but it will give you the why to. Why am I simplifying my life? From there, I think it’s
important to start small. And just start somewhere. We have something on our website called the 30 Day Minimalism Game. And here’s how it work, you
partner up with someone, a friend, a family member, a coworker. At the beginning of the
month, you each decide, the first day, we’re both
gonna get rid of one item. Second day of the month, two items. Third day of the month, three items. It starts off really easy.
– Yes. – It gives you the momentum you need, but by the middle of the month it starts to get more difficult. Day 15, you’re like I have
to get rid of 15 items. – I was gonna say 20 items. – Right?
– I’ll start in February. (laughing) Just 28, just 28 items. Well, okay, so by day 20 you’re like, I have to get rid of 20 items today and then tomorrow I have
to get rid of 21 items. Whoever goes the longest
between you and your friend, you win, but if you both make
it to the end of the month, you both won because you
gotten rid of about 500 items, it’s a really good start. – So I’m just curious, personally, what is your house look like? Like now, where you
all live, your closets, what’s your life look like? – If you were to walk into our home it’s not like you would jump up and say, “Oh my goodness,
minimalists must live here.” – Yes, yes. – You probably would just
look at our house and say, “You know whoever lives
here, they’re pretty tidy.” And that’s because everything
that we have in our lives, it serves a purpose or it brings us joy. Everything else is gone. – That’s so great, so fun. – We’ve got a washer and dryer. And we still like to use hot water. – Right, right, right, totally. So there’s kind of the
extreme, I’m guessing there’s a range to be a minimalist
there’s like the crazy extreme, that you’re like, we laughed about this, like a fork and a spoon and one plate, just like something over here. And then some people that are
like, okay I like the idea but I would rather be like minimalist-ish like I don’t want to dive in all the way. Can you go 50-50 on this lifestyle? – We can determine what is
appropriate in our lives and I think everything that we own fits in one of three categories. It’s either essential. And we all have the basics, same basics. We’re all wearing clothes right now. We need housing, we need food. We have the same essentials
and we have the non-essentials. Things that we could probably do without but they truly add value to our life. The augment our experience of life. They amplify our life. And then we have this third category. That category is junk. Most of the stuff that we own is junk that gets in the way of the more meaningful experiences in our life. – Absolutely, well we went
into our Facebook community and people love you there
in my Facebook community, so we have some questions from people. – Awesome.
– For you guys to answer. – A Brianna asked, in what
ways can being a minimalist help save you money and become debt free? – I know for me that was
one of my biggest drivers behind getting into minimalism. So I’ll tell you the
first thing that I did when I started going down this road is I took my brand new nice Toyota Solera, a real nice brand new car,
just a couple years old and I traded that in for
a 2004 Toyota Corolla that had no car payment and
I still have that car today. So that’s for me how I really
appreciate what minimalism has helped me do when
it comes to my finances. I am, I was officially
debt free back in 2015. – Oh, I love that. – And I certainly owe minimalism
a lot of credit for that. – Absolutely so good. Okay the next question
is from Emily, she asks, my husband and I like to think
of ourselves as minimalists. I think the one thing
we struggle with though is do you buy quality (expensive) things or do you buy cheap? I think the terms minimalists
and the term frugal are very similar but
they’re also different. – I think when we think about minimalists we think about some guy living in a cave with no possessions or something. I tend to own really high quality items. I own far fewer items. It’s the weird paradox
of minimalism for me I get far more value
from the few items I own, than if they were watered
down by 300,000 other items that were sort of getting in the way. Wouldn’t you rather have one
pair of really nice pants that’s gonna last you for two years as opposed to 10 pairs of pants that’ll last you for a month each? – Right, so good.
– Absolutely. – Katie asks, what’s the very
first small step you recommend to anyone that wants to
move toward minimalism? – Man, I think starting with that question how might my life be better with less, that’s definitely, you’re
gonna get the leverage by getting to the why of that question. But ultimately, there is
the Packing Party approach if someone is extreme. The 30 Day Minimalism
Game, I mean that is huge, Josh talked about that
earlier, that is amazing. You just find someone else
who wants to encourage you to minimize and wants
to minimize themselves and you can have a lot of fun with it. There’s a lot of little small steps you can kinda get started.
– So good. Sensing another Chad and Diana challenge. – Uh oh. – Date night challenge to
the minimalism challenge so we’ll see if that happens. – Okay, Nancy asks, how to part with stuff when spouse wants to keep it because “we might need it for, when, if”? – I think, ultimately,
in order to get a spouse, or a friend or anyone
else on board with this you really have to show them the benefits. I mean, if Josh had come to me and said, “Hey Ryan, you know what? “Your life’s a mess, you need minimalism.” I probably wouldn’t have
(laughing) reacted so excitedly towards that. But by seeing the changes that Josh made it made me want to ask him that question, “What are you doing
different with your life, “you seem pretty happy.” But, ultimately, by just
kind of living the example and showing the benefits of it that’s really how you get
someone to make a move with their stuff, you can’t
force anyone into any of that. – Okay, last question. Lauren asks, how to be a
minimalist with children. I’m actually very intrigued. – Well, me not having any
kids it’s very easy for me to project my advice onto others. I do like to use this one example, we were at an event
where one of the people who showed up they were talking about what they do with their child. The example that they gave
is their five year old, six year old would come home from school, and of course they’ve got
pieces of art that they made that they’re very very proud of. And they would go to
their parent and would, “Can I put this on the refrigerator?” And the mom was like,
“Yes, you absolutely can “put this on the refrigerator.” So as they’re walking
over it’s already covered with other art projects just
the whole refrigerator door. And they’ll say, “Now you
get to choose which one “you want to replace this with.” – Oh that’s good. – “And we will go over and
we will get rid of this “so we’re not having a bunch
of clutter in our life.” So that’s what they do,
they’ll pick the one that they want to come off the fridge, they put the new one up. And they go over and they might scan it or take a picture of the work and then toss it in the trash. – Sure. – I thought that was a cool approach. – Well, honestly kid craft stuff. Amelia comes home from pre-school and it’s just crayon that’s like this. And I’m like and you’re
never remember that. Unless there’s like a
picture or a hand print or a footprint, I mean,
very small things to keep as kid’s craft, there’s sweet, but. – I think it’s important to realize that minimalism is not about deprivation and we need to especially keep
that in mind with our kids. I know with Ella, I first, she’s five now, but when she was really little, I’m like, you’re gonna be a minimalist and you can play with sticks and stones and that’s it.
(laughing) And I’m like what am I trying to do here? No, she gets a lot of value
from the toys that she has. So having a big crate of toys that she really enjoys is great. Now she’s not gonna get more value if I got her 10 crates of toys. They’re actually gonna
start getting in the way, just like us, we just have
our own toys as adults. And so, with her I’ve realized once she’s done with a toy, the thing that I want to instill in her is she’s no longer getting value from it, but some other kid can, so
let’s go donate that together. And letting her realize the
benefit of giving as well. – Alright you guys,
well that was so great, thank you so so much for being on. I so appreciate you guys and your advice and your wisdom and everything. – Likewise, thank you
for everything you do. – Oh thanks, well it’s been fun. So you guys, if you want
to check out more about The Minimalists, you guys are
on every social media channel. I mean YouTube, you
have a YouTube channel, Instagram, Facebook and
you have a great podcast. And if you want more tactical
ways or encouragement as you’re selling your
stuff to get out of debt make sure to check out my book,
Love Your Life, Not Theirs you can click the link below. Okay so we’ll head back to my kitchen where Jenna is gonna
help us take ingredients, the same ingredients to use and prep for five meals for the week. (upbeat music) Okay, we all know food
is a struggle in life. Eating healthy things, but
yet not busting the budget. And it’s just like the
tug and war constantly. So I brought in Dietitian,
Registered Dietitian Jenna Waters to help us out. So thanks Jenna for being here. – Yeah, thanks for having me. – And we’re actually friends from college. College friends.
– College friends. – Go voles.
– Go voles. – Okay so you’ve been doing
this for how long now? – So, I’ve been a registered
dietitian for about five years and my background is with sports nutrition and then I became a mom,
we have three little ones. And I just couldn’t help but think, we are professional
athletes, moms are athletes. – Yes, we are, all the time. – All day everyday. But at the same time
we have so many demands and need to find a way to
balance all the variables. – And want to feed our kids well, right? – We want to feed them well, but not, go crazy in the process. – Yes, that’s right, that’s right. – Absolutely. – And so you have two words that I love. Source and systemize. – That’s right, I feel like every family has to find their sweet spot
of let’s source things well in terms of ingredients, what
ingredients are we using. So essentially we could
use the same recipes that we’ve always been using. But, by having better
ingredients automatically you’re changing it.
– Changing the source. Which is over here.
– Yep. – So a few things that
you’re like you know what? Look and see and you switch out a few ingredients for better ones. – Absolutely, no high fructose corn syrup, hydrogenated oils, like
canola oil, no soybean oil. Instead we’re going to choose things like olive oil or avocado oil. – And I’m guilty of
this, I’m not gonna lie. I probably have terrible
stuff in my refrigerator, but I love that you say,
it’s just like a baby step, one thing at a time instead of
buying that type of ketchup, switch to buy something else. – Exactly. – And look on the label and see. And I love this, this is.
– The snack basket. – The snack basket, brilliant. Brilliant, brilliant, brilliant. – Well it was born out of the fact that my kids ask for
snacks 20,000 times a day. So these are healthy granola bars, these are called Perfect
bars, unsweetened applesauce, at the beginning of the week I’ll just chop up some veggies and put ’em in here, so hummus packages,
individual makes it easy, guacamole packets, a bunch of fruit. Our policy at home is when
this is gone for the week, it’s gone, y’all are snacked out. We’re not buying anymore.
– Yes, yes. It can get expensive. Okay so sourcing and then systemize. – Systemizing for a week. And this is gonna look different
for every single family. So taking a look at your week what are maybe the nights that you can spend a little bit
more time in the kitchen, what are some nights that
we have to do leftovers, or maybe night that would have
been a drive through night maybe let’s just do a
quick Instant Pot meal. So here’s an example, on Monday nights I have
a little bit more time, so I always choose a recipe that I can make in bulk
or double or triple and then use in different
ways throughout the week. – Okay so where do you
buy something like this? – Really this would just be at any conventional grocery store, so we just bought chicken
breast, organic chicken breast and then cut them into three pieces each and then just dipped it in egg wash and then into a almond
flour flax seed mixture. I make a big batch at night and then like I said with the leftovers we’ll use them in different
ways through out the week. And so this is a honey
mustard dipping sauce. So then on Tuesday here’s what I do. I just do a easy sheet pan meal. Tuesdays are really busy nights for us and so whatever night
might be busy for you you can just, I do a honey mustard salmon. So we’re using the leftover sauce and putting it on top of the salmon. Just some veggies, it’s
all one sheet, really easy. – Pop it in.
– Pop it in. Bake it, roast it,
whatever you need to do. – It’s so good.
– Yes. So this is, these look familiar. – [Rachel] Chicken tenders. – These are the chicken tenders. And so we’re gonna make chicken parm. And so we’re just gonna
take the chicken tenders and literally put the sauce over it. – All over it.
– Yep. If you want to do the cheese? – [Rachel] Yes.
– Provolone cheese. That was literally like
a five minute dinner. And then taco bowls. This is cauliflower rice.
– Yes. I actually bought that for
the first time this week. – It’s good. – The first time, I’m going healthy. – Good, that’s awesome. A plus that’s awesome. And little transitions like that can make such a big difference
in terms of nutrition. But doesn’t taste a whole lot different. – Use ground beef,
peppers, some guacamole. – Exactly, these are those
individual guacamole packets from that basket right there. – Okay.
– So using ingredients in different ways can really go long way. – Love it.
– Yes. – And then I’m seeing,
I’m feeling a pizza. – Yes, feeling a pizza. – The spirit is moving,
the spirit is moving here. – That’s right. So instead of take out pizza which kinda used to be
our go to, we’re like, alright we need to save some
money and we’re gonna actually try to make it a little bit healthy. So this we’re gonna again, I
cubed up the left over chicken and we’re gonna make
a chicken pesto pizza. – Oh yum. – So I’m gonna do this, the pesto, if you want to put cheese. And this is a cauliflower crust. – Okay, in the freezer section. – It’s in the freezer
section at any grocery store. – How does it taste? – It’s great, it’s like
a flatbread basically. – [Rachel] Okay, which
I do love flatbread. – The chicken and some
sliced roma tomatoes. – And how do your kids like it? – Honestly, they love it. I think sometimes we have
a you have to try it rule in our house because we’re just
not doing this picky thing. – That’s how I grew up, it was you make what
mom cooks and that’s it. – Amen, amen. So they try it and interestingly, studies show it takes about 20 times for a kid to try something
before they start to like it if they don’t like it at first. – Interesting. – And I give up at like two.
– Easily, easily. – So, we just keep trying. – It’s so great. And so a big thing
again, plan, think ahead so you’re not last minute
running through the drive through and spending extra
money you don’t need to. – Totally. – Think ahead and you
can do stuff so quickly. I mean we literally just
made these meals so fast. I love it. – Yes, just a little kind of forethought. – So great. So you guys if you want all
these recipes in detail, make sure to click the
link in the description and enjoy, enjoy the good food. Thanks Jenna. – Thanks for having me, Rachel. – So good.
– So fun. (upbeat music) Oh I just love Jenna and she’s so smart, I love that she kept reusing everything. And she planned out the entire
week of good healthy foods. Love it. Alright, now it’s time for,
she works hard saving money. I love these, love these, love these. Abigail said, our family is growing and now it is time to
get a bigger vehicle. Just paid cash for a
new-to-us Honda Odyssey. Well done, Abigail, well done. Jessie said, I can’t believe
it’s been nine whole years since we said, “I do.” I would not trade our
$500.00 wedding for anything. My grandmother was right, a wedding is just a day on the calendar, but marriage is a lifetime. Grandma’s always right. Nine years, three dogs,
three moves, three kids and over $100,000 of debt
accumulated and paid off, and many, many more memories to come. Oh Jessie, congrats, that’s so great. Sarah said, Emily worked
hard the last three months saving her commissions for her pillow. She was so exited. Love this hard-working loving girl. Give, save, spend. You guys I love this. I love seeing everything
you’re saving up for and even your kids. How cute was that? Okay, you’ve been posting
photos, which I love, but I also want you to post videos, which is so fun because we
may show them on the show. And remember to use the
#sheworkshardsavingmoney Instagram, Facebook, Twitter,
all the things, so exciting. And remember you guys to like or subscribe so you do not miss the next episode. So hopefully in this
episode there was something that you could take away
to make your life better. So thanks so much to our guests,
The Minimalists and Jenna. And remember to take control of your money and create a life you love. (upbeat music)

When You Should Pay to Promote your Videos

[MUSIC PLAYING] Hey, guys. My name is Tim Schmoyer, and I’m
a lifeguard, apparently, today. This Thursday, I thought I’d do
some YouTube Q&A for you guys or take a question
that one of you asks, do my best to answer it. This week’s question
comes from KIDS 312, who wrote and asked this. “Tim, should we use
advertising on YouTube to gain subscribers on
first days of a new channel? Because I’m doing optimizing
videos, everything as you recommended, but
it’s going very slow. Do you recommend advertising
videos on YouTube to gain more subscribers?” That’s a good question. If you are just getting
started on YouTube, no, I do not recommend
that you go and put paid promotion
behind your videos and your channel in general. And the reason for that is
because when you’re first getting started, like,
everyone who’s starting thinks that their
content is awesome, and that the only problem that
they have is lack of exposure. And if they just got exposure,
that their channel would blow up, and they
would be doing great. The only problem
with that, though, is that I have actually
never seen that be the case. Now, if you’ve been doing
videos for like a year or two, maybe even six months,
go back and look at some of your very first videos. Do you think that
they’re as awesome now as you thought they were then? Like, I sure don’t. I’ll put a link
in the description below this video to my
very first YouTube video ever, from March of 2006. And although at the time,
I thought it was, you know, a half-decent video,
now I look at it, I’m like, oh, man,
that’s so painful. So every creator
that’s starting out has a lot to learn about
themselves, about their voice, about their
personality on camera. How do they talk
to their audience? Who their audience
actually becomes and is. You just need a lot of time to
learn a lot of those lessons. And you actually have, like,
this gift when you your channel is smaller, in that
you can experiment with a lot of different things. You can try a lot of
different new ideas. You can see what really
works well, and what sticks and what doesn’t stick. As opposed to like, when you’re
just getting started out, and all of a sudden, let’s say
you got a million subscribers in your first week, OK? Let’s just say that happens. And now you’re kind of stuck,
because they all subscribed for this one style
or this thing. But maybe three or
four months from now– you’re still kind of new
at this– you realize, I don’t really want
to do that anymore. Well, now you’re going
to alienate and lose a lot of people. So take advantage of the time
while your channel is small. Now, if you do want to put paid
promotion behind your channel, I recommend only doing that
behind videos and content that have already proven that
they will convert well for you. Putting money to promote videos
that already aren’t working won’t suddenly make them
start working, you know? But if you have videos
that are working, that are taking
non-subscribed viewers and successfully converting
them into subscribers, and you see that they
become commenters, and they start becoming an
active part of your channel, then at that point, yeah,
some of those videos might be worth promoting. Otherwise you’re really
just wasting your money. Now, I have an ebook that might
be helpful for a lot of you guys who do want to optimize
your channel to successfully convert non-subscribed
viewers into subscribers, and then how to convert
those subscribers into an active and engaged
part of your community. That book is called “30 Days
To a Better YouTube Channel.” So if you want to
take a shortcut and save yourself a lot
of time from figuring out a lot of the lessons
and the things you’ve got to work through in
the beginning, like I said, this book will take you–
take a straight cut– bleh, can’t talk. A shortcut straight there. So that book is
down there below. Also, you’ll find
another link down there that’ll go to our sponsor here
at Video Creators, And you can find
other YouTube creators to collaborate with there. If you want to start
growing your exposure and start mixing audiences
with other people, and having them promote
you, and you promote them, and just kind of
cross-pollinating that way, that can be an
awesome way to start building your
exposure on YouTube and start getting an audience,
that won’t cost you anything. And while you’re
on FameBit’s site, you can also find
brand deals there of companies who want to pay
you to talk about their products and their services
inside your videos. You do need a minimum of
1,000 subscribers to sign up. So if that’s you, check out
the link in the description below and start
landing brand deals to earn more money
through your channel, and also start
growing your channel’s audience through collaboration. I have two questions
for you guys. One, how would you answer
this question for this person? I have paid to
promote my YouTube, my family’s vlogging
YouTube channel before. And what I learned
through that experience, just to condense it all down
for you guys into a nutshell, is that only 1% of
the views I paid for converted into a subscriber that
actually ended up watching more of our videos down the road. Like, you get more subscribers,
but it’s really hard to turn those paid viewers
into, like– in my example, anyway, it’s hard to
take those paid viewers and convert them into active
and engaged subscribers that actually became part of your
community going forward. So I’ve done paid campaigns
on other YouTube channels to build exposure for something. But if there’s a budget
for growing an audience and building subscribers, I
think that it’s better invested spent in, like, flying
to someone’s house and doing a collaboration, you
know, or some other– meeting up with– like, put
that money into travel and actually
collaborate with someone that could really work
well for your channel and for their channel. So number one, I
really want to hear how you would answer this question. But two, if you have
done paid promotion that builds subscribers
on your channel, what’s worked best for you? Give us some tips and
ideas down there below. I’m really looking forward
to learning from you guys. I know you all have a
lot of great advice. So share all that
stuff down there. And if this is your first
time here at Video Creators, I would love to
have you subscribe. Every Thursday, I do
some YouTube Q&A just like this, help you guys
out with some questions about your channels. On Tuesdays, we take a look at
some of the online video news and updates happening here in
YouTube and the online video industry as a whole. On Wednesdays, I give you guys
some YouTube tips, advice, ideas, things like that. And I do all this
because I really believe that a lot of
you guys have messages that need to spread, that the
world really does need to hear, and I want to do
everything I can to help you guys grow
your YouTube channels and your audiences so the people
who need to hear what you have to say can simply find you
and hear what you have to say. So thank you for letting
me be a part of that. Subscribe here. And I’ll see you
guys again next week. Bye.

Meet Grant Perry, Customer Acquisition & Digital Marketing Expert on the Get Strategic Expert Panel

– Hi everyone, I’m Finola Howard here from How Great Marketing
Works, again. (laughs) So I want to introduce
you to another expert on our panel of experts, because we like to
bring you this great mix of all the types of
people that you will need to help you grow your business at the appropriate time in your business. And today, I want to
introduce you to Grant Perry who has, like me also,
we’ve this in common, 25 plus years in marketing, he’s got 16 plus years
in digital marketing, so he has seen it grow
from this small idea with limited tools and techniques growing right to where it is now. And he has worked with clients and lots of publications
throughout the years, on everything from onboarding customers, to brand, to so much more. And I want him to tell
you all about it himself. So, welcome Grant to How
Great Marketing Works. I’m so delighted you’re on the panel. You have such value to bring to everybody, so we’re delighted to have you. – Thank you, yeah, likewise
I’m delighted to be here. Thanks for taking the time. I’m looking forward to getting to work with some of the people
that you get to work with. It’s exciting. – Yeah, no, really exciting. And there are great people on
the program so it’s fantastic. But let’s first kind of focus on you. We wanna know about you! (laughs) So tell us a bit about you. – Yeah, I guess if you
haven’t figured out already, I think, well, you know
better than anyone else does, I’m not originally from Ireland. I’m from New Zealand. The accent is probably– – A giveaway?
– A bit of a mix now. No, I was born in New Zealand, and, as you mentioned, a lot longer ago than I would like to care
to remember sometimes. But, certainly in the pre-internet age, I learned the fundamental
principals of marketing, which I think, I’d like
to think helps me today, as well because I was very eager to embrace digital marketing
and I love digital marketing, but I think having the
foundation prior to the internet actually in some ways has helped me kind of navigate those
two different fields and realize that they’re
really not different at all, that they’re one and the
same in many ways, so– – I’d like to just add to this piece because it’s one of the
reasons that I wanted Grant to be part of this panel, and it’s why I chose specific
people on this panel, it’s this connected view of marketing, connected view of business, so that you’re not seeing someone who’s just going to concentrate on this silo of their
expertise or their niche. They’re going to give you
more than what their… How I’ve categorized people in the panel, you will get more than what
we have put limits on there, there are no limits. These people can help
you across so many areas because they have a connected view, and Grant is absolutely one of those. – Yeah, I hope so. I mean, I’d like to think
that’s sort of a skill that’s come through
that experience, really. Look, I left with a
marketing business degree at university and then worked for a couple of large
corporate-style businesses, actually, straight out of university, worked for Nissan New Zealand, which was a large corporation,
a big brand, as you’d expect. And then I did what a lot of Kiwi’s do, and went on what we call
the big overseas experience. We tend to go and travel
overseas, and I did that, and never really went back
more than 20 years ago, so ended up working in the
financial sector in London, doing regulatory reporting
for the Bank of England, which was–
– Wow. – as boring as it sounds. I would have gave you a
different perspective, but it allowed me to travel. Then I ended up in the
U.S. in various places, from working at Disney in California, but ultimately spent
the last 16 plus years, as you mentioned, in digital marketing, and mostly in direct response marketing, which a lot of people
may not be familiar with. But really it’s just the
ability to really have specific, very specific calls to action, like it might be to
sign up for an e-letter, or a purchase of product and be able to measure those results
very specifically. And mostly with a company
called The Agora Companies, which now has a fairly big
presence in Waterford, actually, but are an American-based business with businesses in publishing. So that was really
exciting because it really sort of introduced me to
digital marketing in general, but with a very specific
set of goals and objectives that you could measure,
which is what is so amazing about digital marketing,
it’s so measurable. It’s not like the old days when you might put some
money into advertising and not really be sure what’s working. So, direct response that
really helped me gain– – I love that part of digital marketing, ’cause, like you, I started
before, pre-internet, pre-social media. So yes, god! (laughs) It’s so long ago. But, I mean, yesterday
I was even looking at ’cause we just ran an ad recently and I was looking at how was
my conversion from that ad? Am I getting them onto the site? And then what is happening next? And then I realized, oh,
I must put a video there ’cause that will increase the conversion. And you get kind of
excited when you realize you actually can hear
your customers’ reactions to what you’re doing. – Yeah, that’s dead right. I mean, I think that’s what
gets me excited, especially… I then was around when
Facebook, for instance, first launched their advertising, so I was able to sort of craft a career in a lot of ways around
Facebook at one point, but then quickly realized that
Facebook was just another way of communicating and
that it’s still aligned with the same types of
goals that you need to have and that’s what direct response, the discipline I think of direct
response really focuses you on making sure that whatever you’re doing, that there is a clear
goal and a strategy for it and it’s not just something you’re doing for the sake of doing it. So that was a really
important lesson for me. I think that I’ve learned
over recent years. But at the same time, it’s
actually been really fascinating to me to see the convergence of what we’d call brand style advertising and direct response, which at one point when I first started were
almost in polar opposites. I would say for direct response marketers, they often thought of brand
marking almost as a dirty word. It was almost like why
would you waste your time? But I think what everyone’s recognizing, firstly, I think brand is recognizing with digital marketing now
that you can be more measurable and, on the flip side,
direct response is realizing that brand is important and
credibility and reputation, probably even more so, is important. Facebook, and social media
and the web in general, everything’s transparent. Everybody knows everything, so
it’s more important than ever that you are conscious of that brand and that sort of personal
and brand management that you have around
your business, so that– – But also, even I
suppose things like brand, we often really strongly
associate with storytelling, but storytelling makes
for better conversion. – Yep, yeah, absolutely. And stories as master, I’m
a big believer in that too, and again, coming from
the publishing world, everything that we did and do is really around that idea
of building a relationship and telling stories. I mean, ’cause that’s how
people have relationships. They understand information
and knowledge through stories, so, that’s I think– – I think the other thing,
when I read even about you, already, but already
knowing this about you, that this idea that, yeah, it’s a journey. We hear about customer journey, we hear about storytelling
and all of this, but it’s kind of one layer
of the story at a time to build a relationship, it’s not– – Yeah. – You have to date someone first before you ask them to
marry you, you know? – Exactly. We use that analogy a lot in
certainly direct response, but in business in general,
I think it’s a great one because that’s what we’re doing. We’re building trust,
building relationships, and sometimes those
relationships can be accelerated and they can happen more quickly, and depending on your type of business, that’s gonna have an impact,
the life-cycle of that journey. But other times it takes longer,
and certainly in our world, in the publishing world, that
was a great lesson for me because we were able to
do what we would call one-step or direct sale, but we did a lot of our lead
nurturing by building leads, by getting an email address, for instance. And definitely put to death the rumor that email marketing is dead
because that’s still massive, often forgotten these days
because of social media, and everyone chasing that aspect of it, when really it’s just
another channel of acquiring a customer or building a
relationship with the customer, and deepening those relationships. So, in all of these
different touch points, whether it’s email or
social media or the web, or offline, as well, they
should all be, for me, part of a coordinated strategy, rather than be thought
of so independently. So, I think that’s a big thing that I like to think that I can hopefully bring to– – Yeah, I love that you said that! It’s a great way of articulating it. But again, back to this connected view. Let me just ask you this question because we have different types
of people on this program. We have people who are in tech companies, we also have people who are sole traders, so there are lots of
different types of people on this program. So how would they know when, like what’s the trigger for
them that they should say, You know what? I should really talk to Grant now. – Yeah, I mean, it’s a good question. And I think every business is so different and has different needs. I guess one of the things
I’ve been so excited about, but I think with marketing in general and certainly digital marketing, is that the skills that
I’ve certainly learnt, and I think most people learn
are so transferable, firstly. So, the things that I’ve
applied specifically to the publishing businesses, are lessons that can
work for any business, and I think at any time, quite honestly. I lately sort of started
thinking of myself, and it might be a bit lofty, but as a marketing architect. I kind of feel like–
– Yes, a master! – I kind of feel like I’m an architect because I kind of like
to think that I can help with a bit of vision
and a bit of the ability to figure out all these moving parts and how do they all work together towards this common vision,
and just like an architect, if someone’s building a brand new house, you obviously would employ an architect right at the early stages. So, if you’re building a
business and at early stages, that’s fantastic! I feel like I can add a lot
of value laying foundations but equally, you might be
in business a year or two and really be what I find a
lot of people struggle with is that they have been
wearing a lot of hats, doing a lot of things, and they get stuck in the
weeds of the day-to-day, and it’s very difficult to step back and have a fresh perspective
and look at the big picture. So, I think at any stage
you are in a business, it’s worthwhile to have
a fresh pair of eyes, whether that’s me or anybody
that you might like to get in who can give some independent advice and see the forest for
the trees, so to speak. So I think a lot of
businesses are becoming these Frankenstein’s monsters. I think websites are
prime examples of that. But the whole business,
where you do small things that get added on to the
business and before you know it, you’ve lost sight sometimes
of having a clear vision about what it is you’re
trying to do, so you see- – Or sometimes I think it’s
you discover something, and it means that you reinvent or pivot. And then you don’t know how to align that with where you were.
– Yes, exactly, yeah. – Two things, you know?
– Yeah, exactly. You find yourself with
these legacy systems, or legacy ways of doing things that maybe don’t really fit anymore. So it’s always a bit like a spring clean. I think it’s worthwhile
as a business to always be taking a step back and look
at that bigger picture. So really, yeah, I guess the
short answer is at any time, I really think it’s worthwhile, but particularly if you are
feeling a little bit overwhelmed with all of the different spinning plates that are going on and you need somebody maybe to help you just
with a bit of direction, a bit of strategy and
a big picture strategy, rather than getting up
in the day-to-day weeds or the tactics that can
sometimes overwhelm us. – Well, let me ask you this other thing. What if someone in the program
also had a process in place, but it wasn’t quite working? Is it a good time to
talk to you about that? – Yeah, exactly! In the same way, I think it’s oftentimes what I do find is when people come to me, they usually come with
a very specific idea of what their problems are. I’m always a big believer,
we only know what we know. And sometimes the
identified problem might be, for instance, someone recently was saying, “I can’t get my Facebook ads to work, “the cost-per-acquisition
is really double, “rates have gone up as I try to scale.” So that’s a problem in and of itself, and certainly it’s something
I was able to help with, but at the same time, I could
see that that was really endemic of a bigger problem with strategy, not really understanding what they were trying
to achieve with Facebook and they thought of it as a
very independent component of their business instead of having it as a bigger part of the overall strategy, and working in synergy,
too, because more than ever, multi-touchpoints that we have, whether it’s people searching and then seeing something on Facebook, that coordination
becomes really important. So yeah, absolutely, I
think it’s always a good… If everything’s running smoothly, then I’m not sure how
much value I can add, although I’d like to think possibly I can get things even growing faster. But really, yeah, I think
it’s when people are finding that they’re stuck, and that sometimes there’s some underlying problems that maybe they’re not even aware of, that I’d like to be able to– – Fantastic. Fantastic, cool. Okay, that’s really clear and
it’s really, yeah, fantastic. Thank you, Grant. So, I’m gonna ask you
my last question, okay? And my question is three tips that you would give to an entrepreneur if you met someone today? – Three tips for an entrepreneur. Yeah, look, again, try to
think of some universal ones I guess that can apply to most people and probably we sort of
covered the first one, which is really looking
at that big picture. I really am a big believer
in allowing people to avoid that sort of
shiny object syndrome, where someone would be
suggesting there’s some new tool, or software or maybe it’s an ad platform like Facebook or Instagram comes along, and absolutely, not saying
to discount those new things because they can be fantastic, but oftentimes if you’re struggling to think about how to use them, or how they fit into that bigger picture, then there’s probably a case to say don’t do it, or not yet, you know? Unless you can figure out
that there is a clear strategy that will align to your goals, so again, bringing it
back to the big picture, big goals that you can measure. For me that is the first
tip is to make sure that you’re always thinking
about how does this really communicate what I’m
trying to do as a business? That you have that vision and
does this help the business? Does it help the customer? If it doesn’t do those things, then there’s a chance that
it’s gonna just distract you and waste your time and money. – So, number two? – That’s tip one. Tip two, the sales funnel. I think, again, coming from
this publishing business and direct response, it
really got me looking at sales funnels, or relationship funnels, I think is a better term for them, which is really just the customer journey, but kind of from an internal perspective. So the tip is to just actually
draw it out on a bit of paper or a whiteboard, however you like to work. I love white-boarding out funnels, looking at what both the
ideal customer journey is from their point of view, but also from your
business’s point of view. How can you add value to them and add value to your business? And sometimes, just visually looking at what your current funnel looks like, so that journey from whether it’s to maybe get them to become a fan
of your Facebook page or sign up for your e-letter, and then what does that relationship look like? Do you have what we would call a tripwire or a low price point
to start a relationship or deepen the relationship? Do you have product points
at different price points, or different values that you offer, just like your business does with different values that you offer, if somebody starts realizing
what they might need. So, mapping out that funnel, to look at the different
cross sales, and up sales and different offers that
you might have for people can be a really good
visual way of just, again, bringing you back to the
big picture, as well. So, those two things work in
alignment together quite well. So that will bring me to my last one, which I think is a nice
simple one in a lot of ways, and that is to just take action. I see a lot that where again, and when you are looking
at the bigger picture, this sometimes becomes a bit easier because we do get caught up with a hundred things we want to do, and that paralysis by
analysis or the ability to, having too many choices which happens to customers,
as well by the way, but happens to all of us, where we have a difficulty in just acting. And what we always sort of work on, especially at The Agora Companies, that was a big mantra of ours was this sort of idea of
the ready, fire, aim model, where really what that
means is that you just, so a bit like a minimal viable product, where you’re not trying to
be perfect from the outset, you just do something. Especially if you can get it to market, whether it’s an ad that you want to run, and then let the market tell
you what’s working or not. – Yeah, yeah, you learn. – Yeah, because we too often
pre-suppose what might happen or what we want to do is perfect. And it might be, for instance, launching a new website
for a membership site, and thinking about all the bells
and whistles that you want, which just you’re waiting
to get it perfect, but better done than perfect,
I think is Facebook’s motto. And in a similar way, it’s launch and then let your
members or would-be members tell you what they want either
by them actually telling you or by their actions. If you find that they’re
not actually using a section of your website, which you can use through
Analytics or HotGyre or similar types of software. Analyze what people are
actually using, and then you can reiterate and improve
your products from there. So that can apply with your launching ads, building a website, or any number of things in-between those. So really just to take action,
not to overthink things, just to start making
improvements bit by bit rather than try to be
perfect from the outset. – Yeah, I think that’s really important, because too often when
entrepreneurs take action, they think they’ve only got one shot. They have so many shots. (laughs) – Yeah, like you’ve mentioned pivoting. We’re always constantly
improving and look, to be honest, customers love that too. If you start off with your, I mean, software is a perfect
example of that, version 1.0. You get to reiterate and improve, so your customers feel that
they’re getting extra value because suddenly I can
release a new feature, or release something new
as part of the offering and that becomes great
value add to anybody. So, leave some space for that, rather than trying to come
out with a perfect model. I think most businesses
that are successful, the iPhone, a prime example. They’re still fundamentally
the same product, and look at how much better they are now through all of the improvements
that they’ve learned from what their customers wanted, but also what they knew
that they could provide. So you leave some scope
for a product development and give yourself a break. You’re not gonna be
perfect, none of us are. We just try to do the best we can each day and make, step-by-step
smaller incremental things that you can do rather than
trying to climb the mountain from day one. – Yeah, because before you know
it, you’re on the mountain. You know?
– Yeah, yeah, yeah. – Good! Really good advice. Thank you so much. I’m gonna add one because I’m
looking behind you which is, do what you love. That’s number four. – (laughs) Yeah. Yeah, that helps, I think. Now look, and sometimes
that can be a little bit challenging, too, but
as small entrepreneurs, if we find something we love, obviously it can help
keep us driving along. But balance is important too and realizing that it isn’t
the end of the world either. Like we say, like if you launch something and it’s not perfect,
even though you love it and you’re passionate about it, you have to be able to say, you know what? Probably you’re overthinking
way more than the other person because you love it so much that you want it to be perfect. But, I think if you can
give yourself a break to realize that you can
still love something and still it doesn’t have to
be 100% perfect every time. But yeah, absolutely, if you
can find those things you love and get inspired by them,
then that’s amazing. I love working with people
who have that inspiration and thankfully, there are more
and more of them out there because the industry has
now allowed us to do that, to take an idea and to run
with it and get it to market. – Fantastic.
– Yeah. – Thank you so much for your time. Thank you.
– Yeah, likewise. – Let me just say to everyone, I really urge you to spend
some time with Grant. Use one of your months
or many of your months with the Get Strategic
Added Expert Program, and work with Grant. He’s gonna help you with the
architecture of your business, of your marketing in your
business, and how it all connects. Fantastic, thank you so much, Grant. – No problem. Yeah, look forward to
connecting with some of you. Thanks a lot. – Good. Take care.
– Bye-bye. ♪ You’re unstoppable ♪ ♪ You’re unstoppable ♪ ♪ No, they can’t stop you if they tried ♪ ♪ Not if they tried ♪ ♪ No, they can’t stop you if they tried ♪ ♪ Not if they tried ♪ ♪ You’re unstoppable ♪

Analysis on the Recent Employment Growth and Outlook for 2018 (Daehee Jeong and Jiwoon Kim, Fellow)

With economic growth still unable
to drive employment and the working age population shrinking, concerns are being raised over a possible slowdown in the growth of employment despite the recent economic gains. Accordingly, KDI analyzed the
employment growth by industry in relation to labor supply and demand, and forecast the growth for 2018. The employment growth by industry was examined through a decomposition of the changes in the employment rate for labor demand, and changes in the population and population proportion for labor supply. In terms of labor supply, an analysis was conducted on how demographic changes affect the employment growth of main industries. The results revealed that the increasing number of over 15s and ensuing demographic changes have served to boost employment
across all industries. At the same time, the changes in population proportion due to aging have weakened the employment growth in manufacturing and services while little impact was found in construction, thanks to the higher employment rate
of the over 50s. An analysis was also conducted to examine how employment growth varies in line with the demand for labor in different industries. It was found that, when demographic changes are removed, the employment rate in services and construction began to decline from the first quarter of 2017 while that in manufacturing swung to an increase. A further empirical analysis on the relationship between employment growth by industry and the components of aggregate demand revealed that the employment in services is sensitive to private consumption while manufacturing responds to
facilities investment and construction to facilities and
construction investments. This implies that, the increase in labor demand on improvements in private consumption will have the largest impact on employment growth in the short-term. Finally, the analysis results were used to examine the employment growth for 2018. In terms of labor supply, it is expected that there will be an overall decline in employment growth resulting from the demographic changes. However, in the services industry, the downward trajectory will halt temporarily, and there will be a slight increase. This is owed to the rapid rise in the share of those aged between 55 and 64, whose employment rate is relatively high among the senior population. This will offset the decline in employment growth deriving from a diminishing youth population. As for labor demand, although employment is expected to increase in the service industry due to improvements in private consumption, employment growth will fall from 170,000 to 130,000 on weakening investment. Here, if the 20-30,000 increase resulting from the job creation policy in the 2018 budget bill is reflected, employment growth is expected to marginally decline from a low 300,000 in 2017 to around 300,000 in 2018.

A Green Full Employment Economy Requires Mass Mobilization

PAUL JAY: Welcome back to The Real News Network.
I’m Paul Jay in Baltimore. And we’re continuing our discussion with Bob Pollin about his new
book, Back to Full Employment. And he joins us again from Amherst, Massachusetts, where
he is codirector of the PERI institute. Thanks for joining us, Bob. ROBERT POLLIN: I’m glad to be on, Paul. JAY: So we’re going to kind of jump to the
big picture and what should be done. There’s a lot more in the book breaking down many
parts of the various arguments. And, you know, we’ll give you a link to where you can get
the book. But we’re going to cut to the strategic vision. And just before we get there, although we
heard some of what we’re about to hear in President Obama’s election campaign in 2008,
we didn’t see very much of it after 2008, and that was that the engine for driving a
transformation of the American economy, both in terms of ending the recession and dealing
with global warming and climate-change issues and such, would be to reshape the way American
manufacturing works and turn it into an engine of green economy. Obviously the big opportunity
for that was the essential nationalization of General Motors. But instead of giving General
Motors that kind of mandate, they more or less went back to making cars as they were,
but with lower wages, and maybe a little more efficiently, a little bit higher standards
on carbon emissions, but not something transformative. So, Bob, in your book, you talk about what
should be done and it should be something transformative. And based on our earlier conversations,
you’re talking about, well, what would–if a government came to power that actually had
as an objective full employment, what would they do? And you’re kind of laying out what
some of those policies would look like. So, then, what does this green economy look like? POLLIN: I think that the stimulus program
of 2009 that we’ve talked about before incorporated a green stimulus feature, a clean energy program
that actually could have been transformative. It was orders of magnitude more ambitious
than anything that had ever been attempted or even thought about in the U.S. It was on
the order of $100 billion to promote energy efficiency, solar energy, wind energy, geothermal
energy, public transportation, and so forth. So the roadmap was there. Now, it did not
get enacted in the way that I would have liked, even though, full disclosure, I was a consultant
on this project, but the basic features of the model are there. And the reason why the green economy is such
an outstanding model in terms of moving forward is that, in my view, it combines two things.
Number one, obviously, it addresses the problem of climate change. It addresses the issue
of having to dramatically reduce greenhouse gas emissions over the next 20 years. The
other thing is that in the process of transforming the economy such that it relies much more
heavily on efficiency and renewable energy, you also will create millions of jobs. The
reason you create millions of jobs is that investing in the green economy is about three
times more efficient in terms of creating jobs. It creates three times more jobs per
dollar of expenditure than retaining our existing fossil fuel economy structure. Again, that
is in the book. The green economy will create about 17 jobs per $1 million of expenditure,
the fossil fuel economy about five. So that’s–in my view, it’s the combination of the two things,
that it’ll help us solve the climate change crisis and as a result will also be a major
engine of job creation. JAY: Now, in the book you talk about some
other–you know, they’re not so much strategic as short-term fixes, but they lead to a strategic
idea of how things might be done, and that is, you talk about canceling a certain amount
of mortgage debt. I think it’s especially for people whose houses are now worth less
than their mortgage. POLLIN: Right. JAY: Some people have suggested canceling
student debt, which between those two things would be a major stimulus. So let’s talk about
those first two. Certainly on the housing side the critique would be that do you then
start another housing bubble. POLLIN: Well, the housing bubble was started
because we had an unregulated financial market and you had, you know, hundreds of billions
of dollars in Wall Street looking for a high return. If you eliminated all household mortgage
debt right now, it doesn’t mean that you necessarily have to create a new housing bubble. That’s
why when I talk about industrial policies to advance manufacturing, to advance a green
economy, I see those as an alternative engine to relying on another bubble generated by
Wall Street. So we could have–we can dramatically reduce debt. That would, of course, effectively
put money back in the hands of people to spend, because then they don’t have to use it to
cover their debts and they can’t get out of their houses, they can’t move, they can’t
go look for a job someplace else ’cause they’re stuck in their houses because their houses
are worth less than their mortgages. We have to clean that up. So that’s why in the book
I see that as part of the solution for moving us out of the ditch, the recession ditch that
we’re in. JAY: And part of the argument there, I guess,
would be is the banks should do this because they’re the ones that created this housing
market crash, not the people living in these houses, so why should the people living in
these houses bear the burden of something they had no control of. POLLIN: Yeah. And on top of that, the banks
were bailed out. And on top of that, the banks can borrow at zero interest rate right now.
And on top of that, after they get their free money, they can be redeposit at the Fed with
zero risk and earn 0.25 percent just by doing that. So the system obviously is ridiculously
rigged on behalf of Wall Street, on behalf of the banks. And, yeah, the political agenda
has to be to fight against that. Having a full employment program as a positive
alternative is a way to organize a lot of thinking, a lot of goals around something
that will be good for people in the short and long run. JAY: Okay. Then let’s then get back to the
other strategic idea, which is this idea of an industrial policy. And we’ve talked a bit
about this before, but it’s worth revisiting, that there in fact is an industrial policy
in the United States; it’s just that it’s being managed by the Pentagon. And what you’re
saying is there should be some thing similar, except managed by the government–I should
say, not by the arms side of the government–and with the objective of employment and ordinary
people’s well-being. POLLIN: Yeah. Again, if you set as the overarching
goal full employment at decent wages and everything that follows from that, you definitely need
to incorporate industrial policies to rebuild manufacturing, to advance the green economy. And, yeah, to the argument that says, oh,
you know, we’re a free market economy, we don’t believe in that kind of stuff, it never
works, well, the answer is that it does work in the United States, it has worked in the
United States. In some cases it’s worked spectacularly well through the Pentagon. The Pentagon essentially
created the internet through industrial policies, research, development, commercialization,
incubation, all of these things that we say the U.S. shouldn’t do, can’t do, is antithetical
to what we believe in the country. That’s what created the internet in the first place.
And that could certainly, for example, create a solar energy set of technologies that would
make solar cost-competitive with traditional conventional energy like coal or nuclear power. JAY: Now, one thing you don’t talk about in
the book but we’ve certainly talked about before–but it seems to me it’s a big part
of this equation on how you could get to a political alignment of forces that would come,
you know, get elected, would run governments at federal and other levels. And if they–I
would have to think it’s a new set of political forces that would take up the kind of policies
you’re talking about, but in addition to that, the issue of the banking system and who controls
it, how it’s regulated, but, to some extent, even more who owns it, in the sense that if
you don’t start challenging that tremendous concentration of political power that comes
from concentrated ownership of these enormous banks, that you can’t get to these other policies,
that somehow you have to have a democratization of the banking sector as a piece of this puzzle. POLLIN: Right. Well, you know, we now have
a new recruit supporting that position, which is Sandy Weill, who was the person that created
the biggest banking behemoth as a result of deregulation, Citigroup. Just last week he
decided that, well, having these gigantic megabanks is actually a bad idea and they
need to get broken up. So this is becoming pretty conventional wisdom. Now, what exactly you do about it and how
you do it is the huge question. Now you have Sandy Weill, you have other people like that
also saying that the Dodd-Frank, the regulatory laws that were passed in 2010, aren’t going
to be enough. They’re too complicated, they’re too favorable to business, and so forth. So
yeah. Well, it seems to me that, you know, what
we really need to do is at least start to think about part of the banking system having
a public option, as you have talked about many times, competing with the private banks
and serving as a utility. One of the simplest ways to do that is if you just had commercial
banks that were effectively utilities, which is what they were under the old regulatory
system–they took in deposits, they were very heavily regulated, the deposits are guaranteed,
the interest rates that they could charge were limited. And so that at least is a first
step in the right direction. But more generally, it’s very clear that under the existing financial
system, it’s going to be extremely difficult to take seriously the kinds of goals I lay
out in the book. JAY: So we get back to the political issue,
which is there needs to be a different political alignment of forces who runs our governments
if we’re really going to see policies like this. POLLIN: Yup, absolutely. And that’s why, you
know, the aim of the book is to mobilize people that actually care about the well-being of
working people, unions, people that are supportive of unions, because I think there’s no way
we’re going to move forward unless there is an agenda that is very tied to the well-being
of the overwhelming majority of the people that earn their living, that go to work every
day, and their interests have to be attended to. I saw in–there was an article in the paper
yesterday where Romney is thinking about his slogan being a job for every American. Interesting.
So his slogan is kind of the same as my book. Now, how he intends to get there is exactly
the opposite. He’s saying we need to deregulate even more, we need to give businesses lower
taxes, less regulations, less union strength. So, you know, we can have a big debate as
to how you get to full employment, and my alternative entails giving workers power,
regulating the financial system, fighting for the green economy, and moving forward
from there. JAY: Okay. Thanks for joining us, Bob. POLLIN: Thank you. JAY: And thank you for joining us on The Real
News Network.

5 winning strategies to improve small business cash flow

About half a million small businesses are
launched in Australia each year. Of those, just over half fail within four years. And
one of the big challenges for small business is cash flow. Getting the money you’ve earned flowing
in to meet your outgoing costs is critical if you want your business to stay afloat. So here are 5 strategies to help ensure you
don’t land in a cash flow crisis that could cost you your business dream In order to get paid on time, it’s absolutely
crucial to have a system in place that makes it easy for your customers to pay you. This can be as simple as making new customers
aware of your payment terms. If you need to be paid within 14 days to keep ticking along,
let your customer know from the outset. Also check that your invoicing system makes
payment terms clear and lets your customer know how to pay you. For example, make sure
you include bank account details or other payment options. Tools likeInvoice2Go for example integrate
with payment platforms that allow customers to pay with credit cards or via services like
Paypal. Once an invoice is sent, make sure you can
easily check when it’s overdue and send reminders when a payment isn’t received. Most businesses go through highs and lows.
Some months can be particularly lucrative while others are more challenging. Check back through your sales and expense
history and look for patterns. For example, you may find that there are specific times
of the year when cash flow becomes tighter. That might be related to the weather, ongoing overheads, the end of financial year or some other factor. Once you understand what times of the year
are your most lucrative and expensive, you can plan to set aside money so you’re not
caught short during the tighter months. Forecasting involves both planning and reviewing.
So set time every month in your calendar to revise your forecasts for income and expenses
so that you know what’s coming. There are 6 key indicators that a business may need funding: The growing pains that come with expansion If you’re turning away new business When current funding reaches its limit If your business isn’t able to meet commitments
– from putting aside funds for BAS to delivering promised stock levels Slow paying debtors and the flow-on effect
that creates And business owners using personal funds Financing can take many different forms. There are short-term options such as overdrafts
and credit cards, but high interest rates and fees can make monthly repayments significant. Small businesses have traditionally found
it challenging to secure funding through established lenders such as banks. That’s changing with the rise of alternative
lenders like Capify that provide quick access to funds so the business can capitalise on
opportunities to grow. As always, try to consolidate any multiple
debts or existing loans. Weighing up the best option for your business
will depend on your specific situation. That may require getting advice from an expert
into what will work best for you. It can be tempting to stock up on items you
need to run your business when they’re on sale. The trouble is, when you invest in things
like equipment, tech or other inventory, that value is locked into something you may not
be able to use for some time. So, while you may be well-equipped, you don’t have liquid cash. Look, if there’s a special deal available,
perhaps buy an extra month’s supply. But don’t get carried away and purchase a year’s
worth of items. Unexpected expenses can cripple a small business. Western Australia’s Small Business Development
Corporation recommends adding 20% fat to your expense forecast… ….and setting those funds aside, just in
case you’re hit with something left field such as the need to replace a piece of important
equipment, the sudden loss of a key customer or some other unforeseen situation. You can compare business savings accounts
on Finder. Your vision may be the heart of your business
but cash flow is the life blood. Keep reviewing and revising – adjust your
expenses, plan ahead if you need some short term financing, and reconsider how (or even
how much) you invoice customers and track payments. We’ve also made a new video explaining how
your business can take advantage of the Australian government’s $30,000 instant asset tax write-off. Click the link below to watch that and visit
Finder for more guides to start or grow your business.

Market Finder by Google

Thinking about expanding your business abroad? Google’s free Market Finder tool can help you get going. Just start by telling us a bit about your busines and we’ll recommend the most valuable export markets for you based on your goals. You’ll also discover key insights about each one Like how much people earn on average, how often they go online, or even how many monthly searches there are for your product or service. Plus you can get advice from real experts on everything from taking payments and localising your marketing to hiring the right people and navigating tax and legal laws. Market Finder can also help you create a global marketing strategy For example, with tips on how to take your website global helping international customers find you online and measuring your success. Find new customers abroad and take your business further with Market Finder.