4 USELESS Marketing Tools You’re Still Using (STOP Wasting Your Money)

– While six to eight years
ago some of the tools that I’m going to mention
were really useful. Today, they’re just
going to waste your time. So, when you read about
them on the blackout forums or SEOs talking about how they
can skyrocket your rankings, you should avoid them at all costs cause they’re going to risk your rankings. Hi everyone. I’m Neil Patel and today
I want to teach you four useless marketing tools
that you’re still using and you should stop wasting
your time and money on. (gentle music) Before we get started,
make sure you subscribe to this channel and if you’re on YouTube click the alert notification. The first tool is automated
link building tools. A few years ago, you could
use tools like Scrape Box or SEnuke to build a ton of backlinks, which would end up helping
your website rank better. But, those days are gone. Since the penguin
update, Google has become more and more sophisticated
with algorithms created to detect artificial
backlink patterns. When you’re using an
automated link building tool you’re likely going to
build irrelevant backlinks from pages that aren’t really
related to your content. This can hurt your rankings. The biggest problem is you’ll
leave footprints behind you. Google will be able to
identify these patterns with your backlinks and they’ll know that you’re artificially inflating them and this is going to either
keep your rankings flat or it can actually hurt
them at the same time. Google even has clear policies that forbid you from doing things like creating malicious backlinks. They go as far as even
saying that creating links that weren’t editorial
placed or vouched for by the site owners on the page, otherwise known as unnatural links, could be considered a
violation of their guidelines. They will often either
ignore these links or, worse case, they could penalize
you for these bad practices. And that’s rare. Most people don’t get penalized but still, why risk it? Why waste time on something that’s not going to help
you rank any better. So, I want you to stop using
automated link to link tools. Instead, you need to create value. Put the user first, whether it’s content, whether it’s tools like Ubersuggest. You know, if you look at Ubersuggest I’ve generated over 10,000 backlinks. How’d I do this? Purely by giving away something for free. That’s helped tremendously
for me over the years. And you don’t have to
create a tool like that or go as far as I have. You can use sites like CodeCanyon, buy tools that have already existed, buy them for 10, 20 dollars,
pop them on your site and generate natural
backlinks as well from that. The next tool you need to stop using, it’s any text or content spinners. Spinning content in an automated way in rewriting articles
has been done for ages. Back in 2011, people could just spin up, rotate up, content on
already popular articles from other sites, repurpose them, and put them on your
site and people are like, “Wow, look at all these pages
of content I’m creating”. But now, with the panda algorithm update, Google now looks at
this kind of being like, “Whoa, it provides very
little value to a user”. And if that’s the case and
your user metrics are terrible, your rankings are going to plummet. Not just for that page,
but your whole site. If you have a lot of pages
that are just spun up, that are not a great user experience, it can affect your whole
site, not just those pages. So, what you need to realize is creating content doesn’t
guarantee your rankings. Creating amazing content that people love is going to give you a much better chance of ranking fairly well. Google has a pretty smart AI and they can easily
identify variations of text that you have on your website that other people have and the
places that you took it from. So, instead of using these tools, what I want you to do is do research, people love research, they’re more likely to link to articles that have research, look for reputable sources
and tie in that data into your article and site your sources and make sure that you’re writing high quality, original content. The next tool that you’re
wasting your time on is LinkedIn lead generation bots. A lot of people say great things about using automated tools that generate you leads on LinkedIn. These tools can help you
add dozens of contacts on a daily basis, hundreds
on a weekly basis, do cold outreach and
semi-personal messages selling your products, your services. So let’s say you’re a sales
rep for a software company and you need to get in touch with as many potential
clients as possible. The best thing to do on Earth would be use an automated tool, right? Wrong. The main problem with this is that A, LinkedIn doesn’t want
you to use automation and it goes against their rules. And two, people know that you’re sending them spammy messages. They’re not going to convert. You’re going to be a
sales rep at a company or marketing person promoting some content and it’s not going to get you any love. On top of this, LinkedIn has sited that they’re going to
battle up and fight people who are creating these chrome
extensions automated tools and put them down for good. So, instead what you want to
do it create valuable content on LinkedIn that people want to read, especially if it’s video based,
cause LinkedIn loves videos. You’ll also can go live on LinkedIn, which does tremendously well as well. And by doing those things you’re
going to get more followers from there as well, you can
sell your content and services. Just think of it this way,
if I create a live video on LinkedIn and I’m providing value, people are going to be like,
“Oh Neil, this is great”. And within that video not
only getting more followers, more shares, more
comments, more engagements, I can talk about my ad
agency, Neil Patel Digital, and some people will go
from my LinkedIn video to Neil Patel Digital and
then become a customer. Last but not least, comment bot. Much like automated
content creation tools, a lot of people have been using bots to automate commenting
on other sites for years. This is what plugins
like Akismet by WordPress are so popular. No one wants all these
spammy blog comments. I literally get thousands and thousands of blog comments per day. Now, I even conducted an
experiment to determine or not whether comment links
have affect on rankings. And believe it or not, they do. But, when using automated tools, you’re leaving a lot of
footprints behind you plus, you’re providing no value to people. Those comments are just
going to get deleted or get caught in comment spam traps. So, instead, if you
want to leave comments, write up something that’s thoughtful that helps people. Not just the person that wrote the article but other people reading
it and then leave it. When you leave relevant comments A, people are going to know about you and start following you. B, if they like what you have to say they may check out your business. And C, they may end up
converting into a customer. Now, Google is looking
for spammy comments, you don’t want to associate your
website with spammy comments cause all it’s going to
do is hurt your rankings. My recommendation is for
you to think long-term. Don’t take those quick hits being like, “Yeah, I just do this and my
rankings are going to increase”. Anyone that tells you something
that’s too good to be true, chances are it is and it’s
just going to hurt you in the long run. If you need help with your rankings, your digital marketing, check
out my ad agency, NP digital. If you enjoyed this video, subscribe to the channel, leave a comment, tell other people about it. Thank you for watching.

The Two Marketing Careers That Will CRUSH IT in 2020

– Are you considering career marketing? Not sure where to start? Do you want to know which ones
have the best future outlook? Hi everyone, I’m Neil Patel, and today, I’m going to break down the two marketing careers
that’ll crush it in 2020. (bright music) Before we get started, make sure you subscribe to this channel, and if you’re on YouTube,
click the alert notification. Marketing is a ever-evolving industry, so it’s no wonder that
new marketing careers are always coming in. However, in 2020, marketing has seen two new big careers that
are going to take off. The first is a marketing data scientist. One thing that marketing is for sure, there are a ton of
different metrics to track. Numbers don’t lie, right? This is so important to be
able to take these numbers and have a clear understanding
with your audience their behavior on your
site of what’s working, what’s not working, where
companies should focus their time, and where they shouldn’t. Not only can it help you
with your marketing strategy, but it also can help you with
your overall business as well. One of the biggest issues
that I see in businesses and even ad agencies that are facing is how to take that data
and make sense of it, and paint a clear, easy
to understand picture of a site’s performance, and a strategy of what they should do next. See, here’s the thing, data scientists weren’t as
needed five, 10 years ago because there weren’t as many sources, but now, just think about
it, there’s paid ad, Google, Facebook, Pinterest,
Taboola, Outbrain, the list keeps going on
and on, there’s even Bing. So that’s why a data
scientist is so important because there’s so many different metrics that are required to focus
on from time on page, unique visitors versus
returning versus cohort reports, balance rates, click
through rates, traffic, traffic growth rates,
average time spent per visit, all these things are really important, and the list can keep going
on and on about metrics that people should be tracking and ones that are confusing
and hard to understand and because there’s so many sources where you can get the data, a lot of times you’ll find discrepancies and companies are looking at, like, hey, who can help read this data, make clear and easy sense of this
just because there’s way too much conflicting data out there. Now, the job description for this job, according to Data Mania is generating perspective insights, tactical and strategic insights to
improve marketing effectiveness, exploratory data analysis, advising and assisting management
and other professionals in working with and understanding
organizational data. The average salary,
according to Glassdoor, the national average salary
for a marketing data analysis is $61,473 in the United States. The skills required is understanding of online analytics data, strong communication
skills, and statistical and machine-learning
based predictive modeling. Now, director of growth marketing. This is another job that is
booming in the marketing world. One thing that I see a
lot of in my ad agency is companies, these days, have
a lot of issues with growth, and they’re finding that
their growth is plateauing, and they’re becoming stagnant. Why? Because it’s the easiest
time to start a business. As Howard Schultz from Starbucks put it. “Now is the cheapest
and most affordable time “to create a business.” But that’s caused everyone
to just go out there and compete with you, which
makes it harder to grow. So these days, companies are
looking for a growth marketer, and a growth marketer is someone who identifies a gap in the company, and they work with all departments to increase the overall ROI. Now the job description is growth marketers are data-driven pros who work to find innovative
ways to drive user acquisition, to keep customers engaged, to retain them, and ultimately, turn them
into brand champions. The average salary, according to Indy, for a growth marketer in the
United States is $96,790. The skills required
are brand storytelling, digital marketing and data analytics, executional skills and
marketing automation. Now, with a growth marketer, remember, your key isn’t to just grow
a marketing department, it’s to figure out how sales, engineering, marketing, product development, every department can
combine and come together to grow the business and
generate more of ROI. Because a lot of things
put together, such as, let’s say if you’re a software company, marketing may bring someone in, automatically sell a
customer, they sign up, customer service may get in there and figure out ways to
upsell that customer, right, or sales may come in, sell a customer that marketing drove a lead for, and then customer success
upsells that customer. These are all examples
of how a growth marketer can help a organization. Now if you need help growing your company, especially your growth spot line, check out my ad agency,
Neil Patel Digital. If you enjoyed this
video, like it, share it, tell the people about it,
subscribe to the channel, thank you for watching.

Internet Marketing Strategies – 4 Ways to Help Grow Your Business Online

Internet marketing strategies is what this
video is about, I’m Ben Simon from Media Brighton TV, So coming up we’ll be talking about four
ways to supercharge your online marketing, stay tuned. I’ve got four tips here and there not in any
particular order meaning they all as important as one another so make sure you watch the
video till the end to get the most value from it. Also I have a special offer for you so
keep an ear out for that. If you implement these powerful strategies
they can have a profound effect on your business grow. So let’s get cracking Number one is Email Capture. Most people who
visit a website (about 99% apparently), leave without doing anything, buying, calling or
signing up to a newsletter. And once they are gone you’ve lost your chance to market
to them in the future. Meaning that only around 1% convert into a lead or customer. These
are general stats across the whole internet so your site could perform better than this
already. To raise that conversion rate to as much as
20%, offer a free give-away and add a clear call to action on your home page or better
still at the end of your home page video to sign up for the free offer. You need to setup
a lead capture form and ask for their name and email in return for the offer. The free
give away could be a report, or a video training series, just make sure the content appeals
to your target market. And if they choose to sign up, you’ve now turned them from a
visitor into a lead. You can start a dialogue with them over email. The next step is to
setup what’s called an auto responder email sequences using pre-written emails that get
sent at pre-determined intervals, offering more value over time. Keep these emails text
based, short and chatty. These are the types of emails we are used to receiving from our
friends and colleges so they feel more familiar and less salesy. It normally takes 7 points
of contact to build trust, so don’t jump in and ask for a sale straight away. After say
10 value emails you could offer a time sensitive discount on a product or service. Only do
this when you feel they have received a lot of value from you and you have built their
trust. Number two is effective Copy writing. Writing
effective copy is probably the most important of all internet marketing strategies. These
copywriting techniques should be used for your web site copy, videos scripts, blog articles,
emails and direct mail marketing. Think of your typical prospect or customer
and write as if you are talking to just that one person and you’re pitching an idea over
a coffee. This makes the reader or viewer feel more involved. Keep the copy chatty and
jargon free. The viewer is always thinking “what’s in it for me”? so tell them!
Instead of using the word ‘we’ use the word �you’ a lot. For example Are YOU looking
for a software provider YOU can trust?… In this last example we pose the problem that
person has as an opening line. Then you can elaborate by identifying a pain point, some
reason they have found it difficult in the past. This helps them to identify with you
as they feel understood. Then you can offer the resolution, your product or service.
Back up features with benefits. A great looking website is a feature. If that website converts
viewers into leads and then into customers and that makes you more money that’s the benefit. Ok so the next 2 strategies are online video
and can really make the difference in your business. Number three website videos. Now did you know
YouTube gets over 5 billion daily views and is the worlds 3rd most visited website? 80%
of people will watch a website video, compared to 20% reading the same content on that page.
And people are 64% more likely to buy online after watching a video. Those are awesome
stats that show that YOUR customers LOVE video! So, give them what they want!
Just by adding video to each of your website pages you could increase their effectiveness.
Also make sure it is above the fold, so users don’t have to scroll down to see it.
Keep your website videos short around 90 sec. Only cover one topic per video. Make sure
that you have a clear call to action at the end. for example signing up to a free offer.
In the call to action tell them what they can get, why they should get it (the benefit)
and how they can get it (click the link below for example). Number four is YouTube Value Video. Use can
use Youtube to drive traffic to your site by creating value videos like this one. People
are searching YouTube for answers so make videos helping your target market with the
topics you’re an expert on. You can do keyword research to find out what people are searching
for and make videos to match those keywords. You need to optimise the videos so that they
rank (that’s another whole video). At the end of the video add a compelling free offer
with a clear call to action. This offer needs it’s own landing page with name and email
capture and no other navigation to distract the visitor. This is an effective way of converting
a viewer into a lead, Use auto responders to offer more value as mentioned earlier. These are just a few powerful internet marketing
strategies which will really boost your online presence. If you want to know more about online
video I have a free ebook, 20 ways to make better video. Just click on the link below
this video, enter your details and I’ll send you your free copy.
If you found this video helpful please give me a like, Share it with a friend you feel
will benefit from these tips and click this button to subscribe to my channel and receive
more videos like this. If you have any questions please leave me a comment below. This is Ben
Simon for Media Brighton TV signing off, Thanks for watching.

7 Online Marketing Mistakes You Need to Stop Making | Neil Patel

– You’re doing online marketing, but you’re finding that it’s
really hard to get results no matter what you do. Hey everyone, I’m Neil Patel. And today, I’m going to break down seven online marketing
mistakes that you need to stop. (bright music) Before we get started, make sure you subscribe to this channel. That way, when we release
more videos like this, you’ll get notified. You’re probably wondering,
you’re doing all these things, but why aren’t you seeing results? Well, even if you’re
doing the right things, if you’re also doing the
wrong things at the same time, it’s going to hurt you and
it’s going to avoid you from getting the results that you deserve. So question for you, how many of you are not seeing
the results that you want? If you’re not seeing the results you want, leave a comment below with no. If you’re seeing the
results that you want, leave a comment below with yes. Mistake number one, not collecting emails. It doesn’t matter how good
you are with SEO or marketing, very small percentage of
your visitors are ever going to convert into customers. By collecting emails, not
only can you get people to come back to your site, but you can convince them
to convert over emails. The moment someone gives
you their email address, think of that as a micro-commitment. They’re much more likely
to convert into a customer because they committed. They already gave you something. That’s why you want to collect emails. And you can do this through
sliders or exit pop-ups. You can do this for free
using tools like Hello Bar. The second mistake you’re making is you’re not collecting subscribers through push notifications. Are you using push notifications? Out of curiosity, if you are, leave a comment with yes. If you’re not, leave a
comment below with no. Now, there’s free tools
like Subscribers.com that’ll make it easy. You just add in a JavaScript
or a WordPress plugin and then when people come to your website, they’ll automatically
subscribe through the browser. Anytime you have new content
or products or services that you want to sell,
then you can notify ’em through Subscribers. The reason tip number one,
not collecting emails, and tip numbers on getting more push notification subscribers
are really important is because you need to build a brand. And this gets you into the third mistake. See, Google doesn’t want to
rank sites that aren’t brands. Why is this? There’s a issue out
there called fake news. That’s why they’re pushing
brands over anything else. And it’s not just going
to be Facebook and Google. Eventually, it’s going to
be Twitter and LinkedIn and all the sites out there. So when you get people back
to your site seven times, you’re much more likely to build a brand. It’s called the Rule of 7 in marketing. So with your site, you want to provide
amazing user experience. And when you provide
amazing user experience, create a great product,
create a great service, it’ll help you build a
great brand over time. The fourth mistake you’re
making is not interlinking. You may notice on Google,
I’m ranking for terms like online marketing on page one. You’re probably wondering,
how did I do this? Lot of it comes down to interlinking. In my sidebar, I link to my
most popular pages of content. When I write blog posts
related to online marketing, I link back to the online marketing guide that talks about what online marketing is. By having all these links,
it helps me rank higher. The fifth mistake I have for you is just focusing on text-based content. The future of digital
marketing is moving to video. It doesn’t mean you
should stop doing text, it means you should also be doing video. When you do video, you’re
going to get more traffic ’cause everyone’s lacking it. LinkedIn wants it right now,
YouTube wants more of it, Facebook wants it,
Instagram even wants it. Why is this? They want to crush the
television networks. You look at things like the Oscars or traditional movie theaters, they’re not doing as well. You look at traditional TV, they’re going to get crushed, why? It’s because of Facebook,
it’s because of Google, it’s because of Netflix. So if you’re there creating
that video content, you can be part of it and you’re
going to get extra traffic because they want as much help as possible to crush these big, old school companies. The sixth mistake that you’re making is you’re only sticking to
a few marketing channels. Marketing is competitive now. People raise venture capital, hundreds of millions of dollars,
just so they can compete in marketing and sales. You need to do more than one or two or three marketing channels. The more you do, the better
off you’re going to be. The seventh mistake I have for you is not asking for the sale. Whether it’s a lead or
whether it’s getting people to buy your product, there’s nothing wrong with
asking people to buy from you. If you don’t, you’re not
going to generate any sales. And everyone’s like,
I get all this traffic through my online marketing,
but no one’s converting. Why? Because you’re not asking for a sale. So if you avoid those mistakes,
you follow those tips, you’re going to generate more sales, do better at online marketing,
and you’re going to crush it. And if you need extra help,
check out my ad agency, Neil Patel Digital. And if you enjoyed watching this video, like it, comment, share, subscribe. I appreciate it, thanks.

Marketing as a Spectator Sport?

– So I just did this training. It was called 5 Ways To Double
Your Sales With Webinars. And I did it as a webinar, so
I guess it was sort of meta. It was really cool, I did
it three times in two days. And I just did this,
just did this yesterday. And loved it, it was fantastic. It was one of the coolest
trainings I’ve done. I did it with my friend Don Crowther. It was just, everything about
it was super, super cool. And as part of it, we had
what’s known as a chat roll. So, all the attendees, and
we had a lot of attendees. We completely filled it up. People couldn’t get in. Completely maxed out the lines. In the chat roll, people
can actually make comments and they could see all the
comments from everyone else. So they’re watching us on the screen, and they could also see all
these comments flying by. And of course, I can see them as well. And so the way that the training worked is I did a section and
then Don did a section, I did a section, Don
did a section, I did it. Back and forth a few times like that. And so I really wasn’t
watching the chat roll when I was presenting, to be completely present,
I just turned it off. Shut down the window so I could
just be completely present. But while Don was on, I was curious to see how everything was landing,
how the training was landing with the attendees, how
everything was going. So, I would open up that
chat window and watch. And it was pretty funny
because when I opened it up, there was this debate
going on in the chat roll. People are watching the training, they were ostensibly
watching the training, and they were having this
discussion, this big discussion was whether it was
actually a live training or this was just a video and
we were pretending it was live. So, it was sort of humorous for me to be sitting there live, doing this live presentation, watching a whole bunch
of people discussing whether it was live or
whether we were faking it. So, this brought up a bunch
of whole different thoughts. One of them was like, what
difference does it make? Like really, whether
it’s live or not live. I mean in one sense, I
get people are interested whether we’re trying to fake it or not. But on the other hand, if we’re delivering a really great training,
and I think we did deliver a great training, based on the comments that came in. Then does it really matter
whether it’s live or not? And then this other thing
started kicking in for me and that was this idea that it was almost like a spectator sport for the people watching. They were more interested
in analyzing the nuances of whether we were faking it or not. Or whether it was live or not. And all the nuances of what
we were doing on the training. We gave a full out training
and then we made an offer for our new training program. And so people are sitting there watching, and they’re more watching as spectators. And like, well, that’s interesting because there are times when
I enjoy spectator sports. We just had like, I’m not
a huge spectator sport fan. I would more prefer to be doing it, getting out there and doing it. But like you know, we just
had those NBA playoffs, and those finals, that
was absolutely amazing. It had me riveted. It was just incredible
human drama playing out. So I get the idea of spectator sports. But really, is that the
thing you want to be doing, is opening up your email
and clicking on links and going to watch videos
and trying to analyze whether they’re live or
not instead of actually absorbing the wisdom,
absorbing the training. And I guess it’s just, you know, we sort of live in a meta world. And that term meta is like the discussion about the discussion. And maybe this video’s meta because I’m discussing the discussion about the discussion of my training. But the reality is, is that I
think there’s a lot of people that are more into being spectators. And I think you might want to think about moving from spectating
and moving into doing. I remember when I first started out, and it took me a while to get started, and I remember every step of the way, as I grew my business and
then I got comfortable, then I started shifting to spectating. It’s always easier to be a spectator. It’s always easier to sort
of be in the background and act like you’re too cool for school and act like you’re just so brilliant that you can figure out all
these little marketing tips. The secret sauce between the tricks that I’m trying to pull on you. Or maybe you could just step into it and actually do something. Do you want to be a
spectator? It’s always easier. I mean, if you watch this and it turns out that, hey, it’s not live,
does that make it easier to turn off and step
away and not do anything? I don’t know. Or is it maybe this is
how you fill your days by just watching and thinking
about the possibilities but you never actually do anything? I mean the reason I do these videos is to move you into action whether you’re just starting out, or whether you’ve got an amazing business, and amazing presence out there already, and just to challenge you to step further and get a bigger vision for
your future than you do. That’s how I think of my job. But yeah, that’s the question. What area of your life
are you a spectator? When I’m watching an NBA
game, I’m a spectator. I don’t aspire, I don’t expect that I’m gonna be in the NBA next year. But what areas of your life
are you just a spectator where you would actually
like to be participating? Isn’t it time to stop
spectating and be a participant? Isn’t it time to stop spectating and be creative, or go create something? So that’s all I got for you. Oh, by the way, I’ll put a link down below to the replay of that webinar we did. So, it was really awesome. It was a fantastic training. I think you’ll learn
a lot if you watch it. But also, I think this replay, we’ve got the chat roll. (no chatroll) You can actually watch the little debate about whether it was live or not. So, I’m Jeff Walker, wherever
you’re watching this, scroll down, leave a comment for me. And let’s go get ’em this week.

Digital Marketing Trends Every Entrepreneur NEEDS To Know 2020

on today’s episode we’re talking all
about the top digital marketing trends for 2019 so you can get more leads
customers and sales for your business we’re also going to take a look at my
predictions from 2018 how many I got right
how many I got wrong and which are still relevant today let’s get to it
hey there my name is Adam Earhart modern marketing strategist and welcome to the
modern marketing show but we help you generate more leads customers and sales
for your business by making way better marketing all right let’s talk digital
marketing trends especially here kind of midway through 2019 what have we seen
that’s been effective up till now what do we see as going to be effective
moving into the end of 2019 and into 2020 we’re also going to take a real
quick look at what my predictions were in 2018 because after kind of reviewing
the video which I’m going to make sure to link up in the descriptions below as
well as at the end of this video well after reviewing that one turns out
that many of my predictions were pretty much spot-on in fact a lot of them are
still just as valuable today if not more valuable so gonna make sure to highlight
all of those so you don’t miss the boat again in 2019 just in case you haven’t
hopped on board after all just like the analogy I used in the 2018 video you
don’t want to be blockbuster when you could have been Netflix just by staying
ahead of trends and keeping pace with the fast changing environment we now
live in alright so when it comes to digital marketing there is probably no
more trend that’s important to talk about than that of Facebook advertising
now here’s the kicker I talked about this back in 2018 as kind of the first
thing that we covered in that video but it’s just as relevant today if not more
relevant because Facebook advertising still tends to be the dominant player in
the space now there are some shifts obviously in facebook ads and how
competitive they are and what strategies are working best but overall just
looking at them kind of holistically from that 30,000 foot overview there’s
still an absolute powerhouse and Dominator when it comes to online
advertising and digital marketing in general and yes well ad costs have risen
and Facebook ads but also across pretty much every other advertising network
well even though the ad costs have risen they’re still really pennies on the
dollar when compared to traditional advertising like TV or radio or
newspaper even Direct Mail but just suggesting you use Facebook ads really
is enough so let’s dive into just a few
specifics on how to get the absolute most from Facebook Ads in 2019 probably
the most important point to mention when it comes to Facebook Ads is that yes
costs have risen things are now way more competitive and they’re gonna be a lot
more competitive in 2020 doesn’t mean it’s too late to start it just means
that when you do start now you need to be a whole lot more strategic about it
yeah I remember the good old days back when we first started Facebook
advertising and all we had to do is chuck up an ad and we could put that
really ugly red box around it create all kinds of really ugly and not that great
ads and they would still convert because the competition was so low those times
are gone we’re now living in a new era where the customer and consumer is a lot
more savvy they know what ads look like and they’re not likely to click on any
of those click baby type ads even if they did
Facebook’s gonna punish you anyways so let’s not even go there the alternative
and the strategy that’s working best today in 2019 is to really look at your
campaign holistically meaning you’re gonna be strategic about the entire
funnel from ad landing page to Thank You page where they’re going after that and
thinking about the entire customer journey and this is how you make
Facebook has work for you in 2019 thinking about them strategically and as
part of the overall funnel and not just kind of the one-stop shop for getting a
click and getting a call and getting a sale and trying to get your ad to do all
the heavy lifting for you rather you need to look at it as a part of the
puzzle everything needs to be in place all right so the next digital marketing
trend in 2019 you need to be aware of is none other than content marketing now
back in 2018 I called this content and context marketing essentially meaning
that you need to make sure that your market aligns with your message which
aligns with the media choice that you’re using meaning whichever social media
platform or whatnot and really all of those need to be congruent this is still
very true today but it’s kind of more of a given now I think we all pretty much
understand that where people today are still dropping the ball or missing the
boat or any other cliched statement I can think of well where they’re missing
it is still not creating enough content for their businesses maybe because
everybody’s been talking about content marketing for so long maybe because it’s
kind of boring at the end of the day and nobody really wants to sit down and
write a blog post or record a podcast or make a video because of how much work
goes into it whatever the case people are still not creating enough
content this could possibly mean you too now a slight update to my 2018
prediction is that today we need to be a lot more multi-channel with our content
marketing meaning we can create that one piece of content and then syndicate it
out meaning let’s say we make a video and then we break out different video
chunks for different social media platforms we get the text transcribed
used as a blog post we strip the audio away for a podcast well although that
still just is valuable but we need to make sure that we are accurately kind of
distributing it across all of the different channels that our target
market is likely to use this is a lot more important today as people continue
to kind of diversify their media choices and the channels they spend the most
time on so yes content marketing is still incredibly
valuable not new not flashy not that sexy but make sure you’re creating
enough content and then distributing it across the right social media channels
and other media platforms where your target market is active on all right the
next point we need to cover again same as 2018 there is video now obviously you
know I’m gonna be a big supporter of video after all what are we doing right
here it’s video you see next to face-to-face or in-person communication
video really is the next best thing when it comes to communicating your message
and getting the word out there about what you do and who you help and how you
help them also I’m not gonna bore you with all the statistics but mobile usage
is up video consumption is up and therefore video consumption on mobile
devices is up meaning the way that people are engaging with their devices
and we all know we’re all spending a lot more time on our devices well the media
that people are tending to prefer to consume is video doesn’t mean that audio
doesn’t have a place because it does doesn’t mean that text doesn’t have a
place because it does it just means that video is a really important priority
here and one that is not getting enough attention now I fully appreciate you may
not want to be on camera I get it fully appreciate also that creating a video
can be time-consuming a little bit awkward and a little bit painful
especially in those early stages bottom gonna try to ask you to get over it as
best you can because the rewards are well worth the effort and that initial
discomfort and sacrifice you’re gonna have to put into to really go out there
and create a video well it’s gonna be well worth it and as you create more
videos they’re gonna snowball and you gonna continue to build your brand and
your authority and your business all right and that leads us nicely into the
next trend for 2019 but first let’s talk about a trend that I predicted in 2018
was going to be very important that I may have overestimated just how valuable
it was and that was personalization you see back in the good old days of 2018 I
firmly believe that personalization was gonna take a lot more of a center stage
position in the marketing world basically custom tailoring messages and
the text that people would see and the experience that someone would have going
through your funnel well I really believe that company is we’re going to
spend a lot more focus kind of really trying to custom tailor this unique user
experience for each and every user now well this certainly did happen and we do
see a lot more segmentation and a lot more personalization it’s happened
nowhere near to the level that I thought it would and I’ve also come to think
that maybe it’s not as important as I initially thought
yes we’re all special and we’re all unique and we all like our own user
experiences however for most businesses simply not
cost-effective or time effective or energy effective to go out there and try
to create personalized and custom experiences for everyone rather the
alternative is to really niche down figure out exactly who is your ideal
customer avatar that one person that loves you loves what you do loves
everything about you and wants to tell all their friends and family because
that’s the person that you want to go after that person that type of person
that’s how you want to build your marketing and your messaging making sure
that you’re picking the right channels so that you can connect with them and
that leads us nicely into our next point which my prediction back in 2018 was the
end of internet marketing douchiness I’m quite happy to say that fortunately
we’ve seen this one fall off a cliff yes you still see people taking selfies in
front of their Lambos and their giant rented mansions and things like that
however they’re a lot quicker to get called out and after seeing a lot of
fake income reports and fake reports about just how well people are really
doing and all the studies that show that people are really putting forward kind
of a fake facade or fake personality on social media well a lot of those kind of
houses of cards have really fallen down and this is a great thing because it’s
enabled that authentic and true and and vulnerable type of entrepreneur and
business to go out there and thrive and shine and really connect with the people
they seek to serve now I know there’s like a million exceptions to this rule
you don’t need to send me all of them I’ve seen all the pictures I get it but
what you’re gonna find is that this strategy is significantly less effective
today in 2019 and it’s going to be even less effective in 2020 so if your
marketing contains any hyped up claims any hyperbole any Lamborghinis or
Ferraris you couldn’t want to be careful slowly start to drift those out maybe
replace it with like a Jetta or a Honda Civic or a Tesla even even though
Tesla’s are like a hundred grand I don’t get that somehow that’s okay though
branding now the next trend we need to be aware of and talk about here in 2019
is community now I did talk about this back in 2018 but I want to change just
the way that we structure this and phrase it you can really wrap your head
around what I’m trying to get across here essentially the businesses and
entrepreneurs that are building the strongest and most viable and engaging
businesses today in 2019 are ones that are really focusing on building a strong
community or tribe or group of people all centered around a core cause and
therein lies the key what they’re doing is they’re building up these communities
or these groups or these tribes around these core causes rather than around
their businesses themselves because marketing a cause or a mission or a
vision or an objective is a whole lot easier than marketing a business which
we all know exists really just to make money sure you might have some
underlying cause like serving the greater good and helping people but at
the end of the day if the business doesn’t make money it’s not really a
business even not-for-profit businesses make money they just don’t profit but I
digress basically when you’ve got a community of people all working towards
some kind of goal some kind of objective and your company can be the ambassador
for this well it makes it a lot easier to build a really strong community of
loyal and engaged followers that are ultimately going to end up becoming
lifelong loyal customers for your business I’m not sure I was accurate
when I labeled it a trend back in 2018 because it’s been around pretty much
forever but still just as relevant today alright and the next digital marketing
trend we need to talk about for 2019 is voice search basically when it comes to
voice search all we have to do is think about how we engage
our devices and it becomes really clear that this is gonna be something you’re
gonna want to get in front of as quickly as possible if you haven’t already the
reason this is so important is because the way the consumers are engaging with
their devices has changed from rather than just always typing in questions
they’re not asking them directly like where is the closest bakery or where is
the nearest gym or I guess those two don’t really go together or where can I
go to get an oil change or who has the best restaurant in town or whatever it
is basically people are asking their devices and their devices are giving
them the answers back this is why it’s key that you’re optimizing your business
for voice search so that when you ask your device this question your business
is the one that gets recommended in return which leads us perfectly into our
next point having a mobile social dominant strategy what this basically
means is that as I predicted back in 2018 the importance of having your
social strategy focused first on the mobile users was going to become
increasingly important we’ve definitely seen this and it’s only going to
continue to rise in 2019 and moving into 2020
now some platforms naturally already lend themselves pretty much exclusively
to this strategy Instagram being the main one which is pretty much mainly if
not only a mobile device platform I mean sure you can check it on a desktop
browser but you’re kind of limited and pretty much all the features but where
this becomes a little less obvious is in other social media channels like YouTube
for example well what we’re seeing a lot is that you know those little thumbnails
that you click most people are still designing them for desktop users but the
problem is is that a lot of people are using YouTube on their mobile devices so
if you’ve got small text or small images or it’s hard to read on a desktop well
you’re gonna be missing out on the bulk of your traffic now depending on your
demographic in your target market it’s going to be a little bit different
depending on how much of your search is coming from mobile and how much is
coming from desktop but one thing is absolutely clear and that is that mobile
use is up desktop use is down and we’re pretty much only gonna see this trend
continue to widen the gap this is why really focusing on mobile first whether
we’re talking about social media or your website even but really designing for
that mobile experience first is going to be the absolute best return on your
marketing budget rather than the other way around all right so I’m gonna link
up to videos here you’re gonna want to go check out right now the first is
digital marketing trends 2018 so you can see how
many parallels there were between this year and last year the second is
Facebook Ads tips and tricks 2019 which is going to give you some of my best
tips and tricks to really take advantage of what I believe is the most valuable
digital marketing strategy you should be using in your business in 2019 all right
so thanks so much for watching I hope you enjoyed the episode and I’ll catch
you next time on the modern marketing show