UKTI: Doing business in China – Dealing with Government Part 2


ROLF CREMER: China is not a democracy, it is a one party state. The government holds
the ultimate power. The future stability of China is one of the main assets of this country
in continuing to attract foreign direct investment. FRASER WHITE: It is not quite an even relationship. When we enforce our contract,
you have to remember we are guests here in this exciting economy. RORY McGOWAN: Some companies come in, do a project, and leave and do not have
to deal with the consequences. Whereas we have got a 20 year track record now. We are seen in the market here as someone who is here for the long haul so we are respected
by the Government Departments, The Ministry of Construction, the various City Authorities:
they know our name. MARK LADHAM: These people are fundamental to the fabric of their cities. They are their cities: and therefore we do business in their cities with their support. It will be wrong of us to say we understand you want to do it this way, but this is our standard. ED RADCLIFF: A clear metric: that they have to attract foreign investment, but it is certainly something that they will aspire to as partly an element of status. KEITH LINCH: If I took YuBei district government as an example: they knew that we
have set up a joint venture company, which which is why we originally went to talk to them
in Chongqing. They actually made a point of saying that they did not want to work with
a joint venture company, but they wanted to work with a foreign side of the joint venture
company. ED RADCLIFF: The Chinese local governments like to attract foreign investment. Why? Because it
brings the standards of technology up, it absorbs labor and it is good for the community. FRASER WHITE: It is much better now if you can set it out with a wholly formed entity which you still need to have partnership relationships with Chinese government, Chinese businesses,
the Chinese consumers but those relationships are often better placed at arms length contractual
relationships rather than having them within rather than having them within a joint venture, within your board. MARK LADHAM: A good solid contract is a starting place. But one cannot go
without the other. Relationships in China are very, very important. That is the same
whether it be a government relationship or a vendor relationship. We need to be seen
to be open. We need to seen to be able to take advice, take criticism. Some of these people in cities or even our vendors have a lot of experience: it would be wrong
of us to say we are big, we are international, stand back. KEITH LINCH: Everybody wants a contract generally nobody keeps the contract once
it has been signed. That is the difference. In our business we are paid according to a schedule in the contract so that is quite
important. The contracts schedule for payment is more important than sending invoices. ALLAN HEPBURN: You know a lot of what I read in the west is spin and hype there is a legal framework for doing business here. You need lawyers, you negotiate a contract,
its binding. if people break it, you can take
them to court, and sue them, and get your
money. So that system exists. Again my experience in Shanghai not throughout China so I can’t
vouch to how it works elsewhere. How you get to the point of contract? that may be a different process I would urge anybody who is thinking about setting up business here: understand the process. “Guanxi: a central concept in Chinese society, describing the basic dynamic in personalised networks of influence” KEVIN DONNELLY: The government provided all the assistance we needed, together with some of the network that we built up in Chengdu so those are the people in the city who we
called upon for advice and guidance. ED RADCLIFF: I never advise companies to rely on any one guanxi, you need a network
of guanxi. If you are looking at any given issue or given industry or something and you
want to know something about it, you wouldn’t rely on necessarily one person You can by all means lobby at the highest levels of the political system, but if you have not won
over the people at the working level, the bureaucracy can come back and bite you. FRASER WHITE: It is not just Guangxi. I have a friend with a minister, therefore
I can do business. You have got to have all the proper bases for your business and make
the proper commercial decisions you make elsewhere. On top of that because so much of your business
decisions and your future approvals tie in with the government, it is important to maintain
good relations with those people who are going to give you those approvals. It is just they
seemed to be more, because the State is more present. You seem to have more of those relations
than you would in other countries. ED RADCLIFF: But I always think even in a joint venture situation for example, if
the relationship is not good, you are not going to be able to sense what the sort of
major concerns of your partner are. And eventually what you might end up doing is ending up with
a situation where there is a vote of the board meeting and you have already got a confrontational
situation then. And so you want to try and avoid any direct confrontation. KEITH LINCH: We have lots of different departments that we have to deal with. KEVIN DONNELLY: And in each government department there is an awful lot of people.
So managing those relationships is quite a challenge. KEITH LINCH: For instance, our accountant, if she is obtaining a tax certificate, so
we can transfer all our money back to the U.K.: She can end up going to 9 different tax
departments, and government departments in Chengdu to actually obtain one certificate.
So, that tells you that the bureaucracy is quite high, and there is a lot of government
departments that are interrelated but do not seem to talk to each other. STEVE GILMAN:But if you find that in any country in the
world. The issue for retailers and for anybody doing business really is to understand what
the issues are and then to understand the way that you can work with the government
or work in the legal framework of the country, to overcome those obstacles. ED RADCLIFF: You probably have to understand when you are lobbying against a given regulation,
that you understand where the opposing side is coming from. And then find organizations,
that have influence over them. And involves knowledge of the Chinese government system,
the party system. And by doing that you can often ensure yourself or protect yourself
against such occurrences happening. PATRIC DOUGAN: There are very few hostile takeovers in China. It is simply not really
the done thing. . The State both central level and local level still plays a very big part
in the business life here. And if there is an understanding that a business is supported
by a local government then that does have business benefits too. BILL THOMPSON: The Chinese partner have been very useful in many occasions for example
in providing funds locally in China. That is something maybe a lot of people do not realize
but a lot of these big state-owned companies have got easy access to funds. And if you are a
small joint venture of wholly owned company, getting you know local borrowing can be very
difficult, It certainly not impossible because I have done it. We borrowed like 16 million renminbi
and it was basically an unsecured loan. KEITH LINCH: China is very good at getting money into China, but they have got this idea
that money should not leave China once its here, which makes it very difficult for foreign
investors. ED RADCLIFF: I would also always look at what is happening on the regulatory side
of the economy. It depends probably how regulated each sector is, but what I would do is just
take a snap shots and say well, are the new policies and regulations likely to support
growth in that sector or hinder growth and that one informed, and that is one overlooked
actually, surprised me in market research. BILL THOMPSON: And also the Chinese government themselves still have guidelines as to what
sectors you can do business in, FRASER WHITE: When you think where China has come from they have had to develop a robust
company, criminal, civil, legal system to support this incredible growing economy. And
they have had to do it in an incredibly short period ED RADCLIFF: The regulatory framework does change quite regularly but often it is
to the foreigners advantage and if you think of what the bigger picture is, China is trying
to comply with the WTO obligations. But there are often small rules and regulations that
catch out the small manufacturer and that you need to often do with your local government. KEITH LINCH: Projects generally, particularly government projects generally move forward
because of personality rather than policy. Policy can be got round in China. It will
be thrown up at every given opportunity. It depends who you are dealing within the government
as to whether that personality is strong enough – whether they are high enough up in
ladder to change that policy. You do get into a position in China where you get used to doing things
quickly and then you come up against some policy that is not changed. ROLF CREMER: This country is reforming at breakneck speed. Or say, just below breakneck
speed. It cannot go faster than that. KEITH LINCH: We were having problems after we signed our joint venture agreement, in
actually obtaining in all our business licenses and taxation licenses and so on. And it got
to a point where I asked the British consulate in Chongqing to intervene and talk to the
high level officials in the government here rather than me talking to them, which the
consulate did in Chongqing, and because it is a foreign government talking to the Chinese
government within three days everything was sorted out.

Clear Concept – 3 ways to boost productivity and move more at work


Hi guys, Ann Gomez of Clear Concept Inc. here. Today, I’d like to chat with you about sitting. And you may have heard, but office warriors
take heed because sitting is considered to be the new smoking. The more time we spend sitting, the more adverse
health effects we have. And there’s no doubt about it, our bodies
are designed to move, so sitting in boardrooms, sitting behind our desks, sitting while we’re
commuting into work, these things are no optimal for our health, for our productivity or for
our creativity. On the other hand, walking boosts all of those
things. So, on that note, I’m going to start walking
while I shoot this video. Bear with me, I can do this! So, as I said, walking has so many benefits. Walking improves our health. Research shows that we reduce our risk of
dementia, of cancer and heart disease. Walking also helps to alleviate back pain
that tends to be exacerbated when we’re sitting. Walking also helps – and this is another nice
benefit – to burn off those alleged “no calorie” muffins that you know who keeps bringing in
to meetings. Walking also boosts our productivity, so it
goes far beyond our health. The more we walk, the more blood flow we have
up to our brains, the more fresh oxygen we have that enables us to focus better, to make
better decisions and to be more creative. And when we tie our walk into a break by stepping
away from our desk, we have the chance to connect with our colleagues better, which
is a huge benefit – we can’t just sit in our offices all day. This is a team-based world and we need to
connect with other people. And if we actually are leaving the office,
taking a break, getting some fresh air, then we tend to come back to work more refreshed,
focused and productive – such a better strategy than just trying to push through when we have
that kind of inevitable fade that we all experience. And as I said, walking boosts productivity
but I think it’s important to share – how much, I’m sorry – creativity – walking can
boost. Stanford research based on a bunch of college
students found that their creativity after a very simple walk went up by 60 percent. And the effects of that walk lasted for quite
a bit longer after they stopped walking. So, all of these things will help us become
productive, more innovative, more strategic and more healthier, so no doubt about it,
walking is very beneficial. And there are ways that we can incorporate
this into our workplace even if we do have a so-called “desk job”. You, like so many other people, may have started
to track your steps. Over the years, I’ve used a FitBit and an
Apple watch but there’s many different devices out there that can help you track your steps. And yes, there’s some cynics who say we shouldn’t
obsess about the number of steps, the exact number of steps, we take. What I find helpful is to think about the
steps as a barometer of how much activity you’re building into your day. So, while the exact number of steps isn’t
as necessary – the order of magnitude I think is something that we can be striving towards
hitting a certain target. And I certainly notice if I have a day where
I’m literally sitting all day long, my step count is very low. But if I take advantage of hopping on my treadmill
desk, which I’m on right now, or going for a walking meeting, then my step count can
pretty easily go up a lot higher. So, there’s 3 ways that you can get over the
complication of having a desk job. First thing is a standing desk, the second
is a walking desk and the third are walking meetings. So for standing desks: these are, there are
a lot of options out there that I encourage you to look into. Many years ago, the founder of Hootsuite,
Ryan Holmes, created a very low-cost standing desk called “Oristand” and this was something
that he created because he was experiencing back problems and the more he sat, the worse
his back problems were. Like I said, there’s many variations out there
but I would encourage you to look into some way to alleviate you from having to sit all
day long. One great strategy is to stand up every time
you get a phone call. And to treat phone calls as standing meetings. There’s no need for us to sit when you’re
on a phone call. Yes, you have to take notes occasionally,
you can lean over and make that note. So, standing desks are absolutely an option. But even better are walking desks. Now, there’s a lot of options out there for
walking desks, for example, you can get something called a “WalkTop” by Fitneff that will actually
attach onto a physical treadmill, or you can actually get a literal treadmill desk. I have a brand by LifeSpan – LifeSpan Fitness,
which has a very small footprint, doesn’t take up a lot of space. It actually fits right in my office so it’s
quite nice, very convenient for me to hop on it many times throughout the day. And so what I find, what I push myself to
do is hop on my treadmill desk anytime I’m on an internal meeting. My colleagues and I are geographically quite
dispersed, so we’ll do a lot of video calls. So I’ll hop on my treadmill desk much like
this. I always check in with the other person, “Are
you okay with me walking?”just to make sure it’s not making them feel dizzy or anything
like that. And I’ve never had someone say that it bothered
them. And what I always check in as well with people
on is whether the noise of the treadmill bothers them and I’m guessing you can’t even hear
my treadmill right now. And that is the benefit of this device that
I have, which is designed to be a treadmill desk. So, I’ll use the video version for internal
meetings. With clients I tend to use my treadmill desk
when I’m on a conference call, not so much with a video meeting. But with a conference call, I’m not worried
about them hearing the treadmill and I can just continue to get some of those steps in,
which is quite nice. Now, whenever you are using a standing desk
or a walking desk with a meeting, in a business setting you probably want to be cautious of
your attire. Let’s say you’re having a work from home day,
you still may want to put on the business attire at least from the waist up. It’s your call what you wear on your feet,
for example, no one’s going to be seeing that. And then of course, the other thing for us
to incorporate into our day – sorry, one more thing about the treadmill desks: your workplace
may have standing desks that you can take advantage of. I’ve been in countless workplaces where they’ve
done a whole refresh of the work environment and I walk by these rooms that are clearly
available for people to book with treadmill desks in them. And I am shocked at how often I see that they
are empty. If you’re in one of those workplaces and those
are available for you, then get in the habit of booking them. Make that part of your daily routine. If your workplace doesn’t have that, then
this a great thing to lobby for. A lot of workplaces are looking for ways to
support health and overall lifestyle improvements, so this is a great opportunity for you. Now, of course walking meetings are another
great way for us to get our steps in. There’s many famous people like Steve Jobs
and Mark Zuckerberg and Richard Branson who are known for doing their walking meetings. And of course some meetings work better than
others for walking meetings. It’s not going to work in every single meeting
like if you have to be looking at a spreadsheet and making edits, maybe that’s not the time
to do a walking meeting but for strategy meetings, for brainstorming meetings and just that kind
of one-on-one update meeting, great opportunity for a walking meeting. Get some fresh air, get a change of scenery
and you might be surprised with how much more effective the meeting is. Again, keep comfortable shoes in your office
so it’s easy to do these walking meetings and bring along a note pad or you can even
use your smartphone to take notes that you might need to refer to later. Those are 3 opportunities to build more steps
into your day – standing desk, a walking desk – even better and walking meetings. Sorry, I should say ways to avoid having to
spend so much time sitting in your day. But there’s other opportunities as well to
build more steps into your day. I talked about that technique of getting out
and walking around to connect with your colleagues. That’s a technique called “Management By Walk
About”, which is a very powerful management technique. You could also start a walking club at work
where people go do a power walk together at lunch or you share your step count with each
other to cheer each other on. Take the stairs versus using the escalator
or the elevator. In my hometown, Toronto, in the downtown core
there are a ton of escalators in the underground path. And these escalators are right beside the
stairs but I’m consistently shocked how few people choose the stairs. It’s a great opportunity to build more steps
into your day. When you’re out about looking to park, seek
the farthest parking spot from the front door. I always used to try and go for the closest
parking spot but yet again, another opportunity to get more steps into your day. If you’re a passenger in a car, ask to be
dropped off a few blocks away from your destination and if you’re waiting to be picked up, don’t
just stand there – go for a walk. The bottom line is even if you do have a desk
job, you have many options to limit the amount of sitting you do and build more walking into
your day. Every step counts. On that note, I wish you a great walk. See you next time.

Digital Business – Forschen an der FH OÖ


Professor Andreas Auinger, head of the degree programme “Digital Business Management” (Master) Description of the specialist area “Digital Business“ Together with its degree programmes Marketing & Electronic Business as well as Digital Business Management, the research area digital business deals with numerous topics related to the value-added use of digital media. I would like to stress only some of these topics like digital marketing, social media, innovation in the digital environment, business models or the human computer interaction usability engineering. We do research in the scientific field of usability, which means the user-friendliness and the improvement of the usability of websites but also of mobile devices. We explore this with the help of different devices like our mobile eye tracker. We use eye tracking and eye tracking analysis in order to examine apps of websites and to discover potentials for improvement and subsequently we translate them into action. Professor Gerald Petz, head of the degree programme “Marketing & Electronic Business” (Bachelor) OPMIN 2.0 or opinion mining is a further project with a durable character. It is about finding opinions that are communicated on the internet, facebook or twitter and to analyse these opinions regarding their tendencies and trends. We try to clarify questions like: is the opinion which is communicated in those channels about companies or brands positive or negative, what is the meaning of it. This will be evaluated with the help of scientific methods. These findings, for instance, help the marketing department to better react on the market. For further information:
► www.fh-ooe.at/meb
► www.fh-ooe.at/dmb
► www.fh-ooe.at/forschung

How To Grow Your Screen Printing Business From $0 to $250k


– This is Bruce
from Printavo here to help the small guys today. Now we’re gonna be getting
shops from zero up to $250,000 with one to two people, okay. There’s a lot of
people in this bucket that they’re able to grow
to that point and beyond. Now, I’m gonna make the
assumption that you guys already have the
equipment set up and you understand the
screen printing process. There’s tons of great
classes out there that you can look and
learn about how to do this and handle the screen
printing process. Today we’re gonna be focusing
on the business aspect, how to get your sales up to
that point and what to do. I’m gonna make another
assumption here
that the majority of your sales are gonna
come in through local paths, local channels, the stores
around you, the schools, the little shops and
stores, all of those are gonna be the focus
on getting your company up to $250,000 in revenue. Now a little bit of
background, I did this. We started a print shop, we
were in Champaign, Illinois at University of Illinois
and we started a print shop in the back of a
retail location. We didn’t have the retail
location, we had the back space where we had a
four by four press and grew it really,
really quickly. So this is definitely doable,
I’ve been there, I understand. I didn’t know anything
about printing even before, just like you guys too but
I learned and I evolved and iterated and
that’s exactly the tips that I’m gonna give
you guys right now to help you get to that stage. Alright, here we go. First step, focus. If you have multiple businesses, you need to focus on
one to help grow it. This stuff takes time so set your expectations realistically. It’s not gonna be an
overnight success, alright? You’re gonna need to
put in the long hours and work to get this business
where you need to go. So focus, you need to
be working on sales and marketing and printing. If there are two of you,
then one needs to focus mainly on one or the other. The next aspect of focus
is in the business. Now first let’s
talk about artwork. For separating artwork,
for digitizing artwork, for vectorizing artwork, ’cause
I’m sure you’re gonna get all kinds of artwork
files, or already do, take it over to a site
like IgnitionDrawing.com, you drag the files
in and soon after you’ll get something back. For 30 bucks you
can have it done. Now you need to look
at your time, okay. If you’re spending X amount of
time because you’re learning how to do it and
that isn’t worth it, based on $30 paying
someone else to do it, then just get it done and
move on to the next sale. You gotta have
that quick turnover to be able to grow to this size. Now the next piece is the inks. Don’t focus on
all kinds of inks, just focus on simple
plastisol printing. Again I’m assuming that you guys have already gone
through printing classes and understand that aspect
but just focus on that piece. The last aspect here is
getting set up with Printavo. Printavo helps you manage
the different pieces of your business, like invoicing and scheduling and payments. I was right in your spot
managing a print shop and growing it to
that next stage and that’s why we built
Printavo to be able to help you guys to get there. Okay the next piece, number
two, is your online presence. This is so important
when getting ready to scale the marketing
and the sales side. Get set up. If you don’t have a website and it doesn’t look
good, you’re losing. You need to go to Wix.com
or set up and download a professional WordPress
website and get it put on and live and make it look like that you are bigger
than you are. You have to seem
bigger than you are so that people view that
when they go to your website. You don’t know how many leads
you’re gonna lose out on for people researching you
because they don’t think that you can handle their job. So get your website
set up immediately with a lot of great content. Spend time doing that. Next, your Facebook account. Again, professionalism
is important. Get the banner and the cover
photo, everything set up. If you need help from
a graphic designer, this initial investment
is gonna be important. Now this is gonna play a
huge role later in the steps. Now next step is Yelp,
get that going too. Get a few good
positive reviews going from past customers,
that is really important, that’s part of the piece
called social proof. When someone goes
to your website and they look at you, have you
ever been to a restaurant’s review page on Yelp or
others and you said wow, only two or three
stars and not go? That’s gonna happen a lot
to you if you either have poor reviews or you don’t
have any reviews at all. So get that done. Google business is another one. Get set up in there. This starts to get a
little bit more into native what’s called SEO, search
engine optimization, so that when people
search for a print shop in your area you begin to
come up in the results. Now make sure again
those key words about you and your local
business are in your website too so Google will crawl those and you’ll show up
in those engines. Now lastly, social, Twitter,
Instagram, any others that you can find, get on
it and set up the profile and add as many people to get
going as you possibly can. This is gonna again
gonna be very important when we get to the
marketing and sales stage and start really pushing
hard into the business. Now lastly, email. Gmail is nice but again we’re
talking about professionalism. So if you are shop
example or shopco.com, set up [email protected]
and get it done. You could pay for
this as Google apps, but again it’s the
professionalism aspect that you wanna set
up and make yourself look bigger than
you actually are. Okay the next step here is
writing down your target market. Who are you guys gonna go after? Is it a local
geographic base area? Is it schools because you
do uniforms really well? Is it uniforms for
larger companies because you can embroider and
put those together very well? Who is it gonna be? Write it down and make
sure you know that. That’s gonna be crucial
for this next step. Alright everybody,
this is the main piece that we’re gonna
be talking about. We’ve got a couple others
after but this is the big one so drum roll,
alright here we go. Marketing and sales. Alright, now everybody tells
you you need to be selling, you need to be out there
doing, well how do you do that to get to the $250,000 mark? View it in two buckets. The first is online,
the second is offline. Customers need to be
seeing you everywhere to make a decision to go and
use you as a service provider. Okay, so you can’t
just do one or two, you need to be doing it all. Now we got our online presence
set up so that looks great so if someone gets a
piece of paper from you or has your name on it
and they look you up, you’re gonna be
covered on that end. Very, very important. Next thing you’re
gonna need to do to start generating these sales
is take your Google contacts and all of the email
addresses that you have in your contact list
and you’re gonna need to let everybody know what you do. Include a little
coupon in there too to help entice people
to bring someone in. I’m talking five, 10% max. Now you’re gonna take those
and you can put them all into Mailchimp or you can
email them from Google, Mailchimp.com and
you’re gonna send them, letting them know Hi, I’m Bruce, I’m running this brand
new print shop in town. We handle a lot of customers
that want custom apparel, here are a few examples
of some customers that we’ve worked with. We’ve worked with a
bunch of different people over the last X amount
of months or years, we’re here to help you. Now this is one email
and one touch point, but you’re gonna
start to do this and set it on your calendar
to do this every month. You can automate
this in Mailchimp, but you’re gonna wanna
start doing this regularly. A little bonus tip is that
you can collect more emails from your website
using different plugins that people could submit
for say a discount. Have you ever been to
an e-commerce store and they have a
pop-up that comes up that says five or 10% if
you give us your email? Boom you collect it
and it goes right into your email newsletter list. Now this is gonna
create the reactivation. It’s not gonna draw immediate,
tons of sales immediately but it’s gonna be
the reactivation to
start to bring in a good amount of sales
that start to come in. Okay, the second aspect
that you need to make sure that you do is post everywhere. There shouldn’t be a
person in your town that doesn’t know
that you are a printer and that you can help
them make custom apparel. Now what that means is
you need to be posting on your website, you need
to be posting on Facebook, you need to be posting in
your blog and on Twitter and every single channel
where you have friends or family that might know what
you’re doing, texting people. I’m literally saying if you
have a list of G Chat contacts or Skype contacts, you
need to be going through each one and say
hey, this is Bruce, I’m working on this
business, we’re growing it. We’ve got a lot of
different custom apparel that we can help you make,
here’s some great examples and send it off to them. Keep doing this over and over,
spend a day on the weekend or something and just keep
putting that out there. It might not be them but
it could be someone else that they know that’s gonna
bring in that next sale. Now you might be saying to
yourself well I’ve already done that, I’ve posted on
Facebook once or twice. No I guarantee you are
not doing it enough. You need to be continually
posting and making people aware and telling people. Again very important push that
that is how we initially grew and got to that first
goal of $250,000, by making it aware that
this is what we did, wearing shirts and hats
and loud different colors that stood out, that said
our name and what we did and how to get in touch with us. Okay, this brings me
to my next aspect. I’m gonna jump
offline for a second. Offline marketing,
print up some postcards and business cards and make
sure you have them everywhere, in your car, in your
backpack, in your pockets. Do not every be without a card and make sure you’re
handing them out constantly. Anybody again that
you know at a party that you haven’t seen in awhile,
hey this is what I’m doing, I just wanted to let
you know about it. Make sure they know. Now anywhere you go, take those
postcards and drop them off. If you’re at the grocery store,
put a couple on the board, if you’re at your kids school, try to leave them
at a front desk. Anywhere that’s
just sitting there. What we did and we
were on a campus is we would go to every business and just leave cards everywhere,
on tables and this and that and every single place
you could think of, you would see our card. Make ’em stand out, neon,
anything you have to do but really important. Again you cannot be
bashful about this. You need to push. Now I’m gonna hop back
online for a second, okay? Let’s assume that you’re
pushing hard in person, oh by the way, you must
always be walking in and be comfortable with
the cold aspects of it. So going into the business,
walk down the main strip and ask for every single owner and let them know
what you’re doing. Give them the card,
be personable, start creating that network. This takes time. It’s not gonna be a
boulder immediately. It’s gonna start as a pebble
and build up and build up and build up from there. Now hopping back
online, Facebook. Facebook is huge for growing
that initial sales cycle. So Facebook ads,
something to think about, something to try, but
start on a small budget. Make sure you target
who you’re looking for in your area or whoever
your target customer is and then you have to run it over a 90 day
period at a minimum. So some people say hey I
didn’t get any sort of results right away, well you
didn’t run it long enough. Also look at your ads. It will work, but you
have to keep tweaking it and trying to see
what does work. If you’re unsure of
how to get started, I’m sure there are
people that know about how to use Facebook
ads in your local area that you can try and work with. A free way to generate
Facebook traffic and awareness is contests. Take any local event
or holiday going on, Halloween just past,
ask people to post their favorite costume
or their costume and ask them to vote by likes and the winner will get
free shirts say up to $100. Now the cost is $100
and a bit of your time, but that will again
drive awareness and will bring in a couple
different clientele. Now keep doing this, do this
maybe every couple months and that audience grows. This again takes time. You’re not gonna get
5,000 likes over night. It’s gonna take a years period. Instagram, the way Instagram
works is it’s photos and it’s hashtags, okay? So you can post your
photos and you want to post your past customers
and what they look like with their swag and
everything on there for really good social proof. To find customers on there,
you’re gonna wanna search for local businesses,
you’ll follow them, like them, comment
on their photos and you can either automate
this by looking for what’s called a virtual
assistant on UpWork.com or you can automate
this with tools like Gramista for example and they can help
you start to do this. Now you don’t wanna
look like you’re, you know you’re a
robot, so maybe hiring a virtual assistant,
they are anywhere between three and $5 per hour
to be able to do this. Okay, the last piece
here is the follow up. The frequency, the
consistency, and following up is gonna be the key aspect
in to growing to this stage. So if a big sale comes in for
1,000 shirts and you’re like holy cow, you need
to follow up on them. Once a week, every couple days, whatever you feel is
important but make sure you keep following up
until you receive a no. Now the next aspect
is consistency that I talked to you about. You have to do all of this
stuff and all the marketing and the posts regularly. We understand that you’re
busy, you’re working, you’ve got prints, you’ve
got this and that to do, but you cannot go
stale with this. You’re building a boulder. Boulders are not
built over night, they’re built over consistent
long periods of time. So if you need help and you
wanna automate little pieces, again I mentioned the
virtual assistant aspect which is great, you pay
someone three to $5 an hour and they can help you do pieces of repetitive work,
like social media. The second to last piece that
I wanna talk to you about is the aspect of cash. Now cash is very, very
important when you get started. You cannot, no matter if
it’s a friend or a family, you cannot just do jobs without collecting
anything up front. Collect a minimum of 50% up
front to get the job done. That’s gonna cover
your costs to get going and then reduce
your risk as you get and finalize and wrap up. Now if they’re not
willing to do that, that’s something you
need to really consider if you wanna take that risk. There’s a lot of horror
stories of you floating and other shops floating
the cash like that and then they’re left
out to hang to dry for three, six months
before they get paid. Cash is extremely
important early on. Take the 50% payment right away. This is the last thing
and that is iterating. You have to look back and say
what did we do last month, what worked well,
what didn’t work well and be able to improve upon that on the next month and execute. The reason that
people don’t grow and keep getting larger
is because they’re not continually executing
and thinking about what worked well and what
we’re gonna do next time and improve it and
grow that base. Now I’m already
assuming that you know that you have to deliver
amazing customer value and help your
customers and wow them. So I’m gonna focus on this
whole iterative approach here and just again keep
thinking about that. So I hope that helps everybody. Feel free to post comments of
hey I’ve got this marketing question or what do I
do or I’m stuck here. But this is gonna get you
with one to two people, up to about $250,000
in annual sales and then from there we’re
gonna cover the next aspect in our next video part. Again if you do have questions, this is Bruce, from Printavo. We’d love to hear your
feedback, you can post it below.

Feeling Unrecognized at Work? You’re Not Alone, says David Novak


Deep down in the heart and soul of every individual
they want to know that they really count. They want to know that what they do really
matters. I’ve actually learned that 82 percent of employees believe that they’re not recognized
by their supervisor for what they do. And 60 percent of employees say they actually
like recognition as much as money. And we’ve also learned that recognition happens very
rarely, you know. The average person in any company gets recognized, if they’re lucky,
about once every two months. And what I want to do is spend the rest of
my life really building awareness of this fact and really driving home the fact that,
as leaders and as family heads, our job is to let people know that they’re really recognized
for the great gifts that they have and all the contributions they bring to a business
and to the world. The job of the leader is to create that work
environment where people know that you care about them. And once you care about them as
a leader I guarantee it they’re going to care about you. It’s sort of like this,
you know, I’ve never liked anybody that didn’t like me. I bet you haven’t either.
I’ve never really trusted somebody that didn’t trust me. And so if you want to get
people invested in you boy, show them that you care about them and then they’ll care
about you – and they’ll care about the company more. And they’ll come to work every day
wanting to do all they can to make the company a success.David Novak-he best way to recognize
somebody is to listen to them. When you listen to them you show that you really care. If
you listen to them two things happen. Number one, you actually learn something because
these people know a lot about your business and if you can just basically say, “Hey
listen, if you have my job or if you could give me some input what would it be?” And
then you listen to what they have to say and then you respond. Then you’re showing that
you actually care. I think there’s two reasons why people don’t
recognize other people. Number one they think if they do they don’t trust people. They
think, “Oh, they’re not going to work hard enough. If I recognize you and tell you
you’re doing a good job you’ll take the pressure off yourself or you won’t put the
pedal to the metal anymore. So you won’t work as hard,” which is absolutely crazy.
People work harder when they know they’re really being noticed. The other thing is is
if I recognize you, boy somebody else is going to wish they’re going to get recognized.
And you know what? What’s wrong with that? You know find what they’re doing too and
recognize their behaviors that are driving your business. Thank you in my mind – I don’t know if
it’s one word or two words. Like sometimes I get confused about that. But thank you is
the most powerful phrase in our language because it’s says, “I appreciate what you do.
I noticed it.” It’s not that hard to do. You know that’s why we teach our kids to
say thank you. I mean it’s important. But if you don’t say thank you you’re not
noticing what people do. You’re actually taking advantage of what they do in my mind.
And how hard is it? How hard is it to say thank you? It’s not that hard and it’s
very, very powerful when you do it. You know one of the things you may notice
by my hairdo is that, you know, I have – usually I have a full head of hair. But, you know,
I discovered about three or four months ago that I have male breast cancer which is a
very rare, rare thing. And one of the things I’ll tell you about having cancer, you know,
thank God you’re not hit by a bus. You know if you’re hit by a bus it’s over. If you
have cancer you have the opportunity to tell people that you love, you love them. And then
you also have the opportunity to have people tell you that they love you. And that’s
an unbelievable thing that really it’s almost in its own way it’s a blessing. But it’s
really made me stop and reflect. You know gosh what if you were hit by a bus? You know
what if you hadn’t recognized that person? What if you hadn’t told a family member
or a friend or associate how much you appreciate them. You know what a waste. What a waste.
And I think this has really driven home to me even more the importance of recognizing
others and appreciating people and letting people know just how much you value them.
And doing it for people who really are deserving. That’s a joy. That’s a joy of leadership.
And I think it’s a joy of being a good human being.

I Passed out at Work


“You’ll never be successful, why do you even
try”. It used to really hurt when people would say
that. But I never stopped believing in myself and
when I finally made it, I got so much more than just success. Follow my story and I’ll tell you what I’ve
learned. I was never the smartest kid in class and
I wasn’t voted “most likely to succeed”. The other kids used to make fun of me and
say things like: you’ll never do anything important in your life”. It really hurt me because I had a lot of dreams. I wanted to make a better future for myself
and those around me. But even my teachers didn’t believe in me. When I didn’t get into my top university for
my MBA they just laughed and said, “Bella, you should look for an easier degree instead”. But every time they said I couldn’t do it,
I would push harder, because I believed that anyone can achieve their goals if they worked
hard enough for it and I was going to show them how it’s done. It all started 5 years ago when I got a job
at a fast growing digital marketing agency; I knew I only had a chance if I worked harder
than everyone else. So I set my alarm to 5 am every morning, slept
only 5 hours a day and worked 7 days a week. No matter how long my days were, my priority
was to show everyone that I could do it. And for a while it all worked out. It took me only 2 years to get a manager position
and then after that I set my next goal to become their youngest executive. What I didn’t know was how focusing only on
work would affect me later on. It all caught up to me one day when our most
important client emailed me for a meeting. I woke up that morning as usual, reviewing
my projects and making my task list for the entire day when I suddenly needed to pee . “Errr
again? Why does it hurt so much?!? It had been like this for the past few weeks
and I’ve been going more often than I should too.” So I went to the toilet while checking my
emails when a message from our top client comes in “Hey Bella, we’re still on for 7:45,
right?” “Oh no, I completely forgot about that meeting. How could this be?” I messaged him that I’m on the way, grabbing
my keys and rushing out the condo. “Okay, I have my notes, laptop, and his proposal. What am I missing… breakfast! So I ran into 7/11 to grab a coffee and a
sandwich. Then I realized was too late for the BTS,
so I jugged down the coffee and hopped onto a bike to beat the traffic. But just my luck, there was a construction site and we were stuck right behind the exhaust of an old bus. “Caugh Caugh, It’s burning in my lungs! But it doesn’t matter – I need to get to this
meeting!”. I did my best to get there on time, but when
I finally arrived it was too late. “Arghhh! stupid 7/11! Why did I even stop for breakfast! They’ll never promote me for treating clients
like this.” So I ran to the office and tried to make up
for it by working on even more projects. While I was doing that, Fiona and Tammy interrupt
me. “Hey Bella, we’re all going to cut Polly’s
birthday cake. Do you want to join?” “Oh, I’d love to, but I’m very busy with a
few projects. Can you save me a piece?” “It’s 8:15. Work only starts in 15 minutes. Can’t you take a quick break?” “Yea, but I really need to catch up on some
things; I’ll definitely join next time.” “Well, on the weekend we’re all going to Karaoke,
why don’t you join us there? It’ll be fun! Come out, recharge and celebrate your life
a little.” “Dang I wish you told me sooner. I already have plans for this weekend. But I’ll definitely go to the next one, promise!” As they walked away I thought to myself “It’s
not that I don’t want to join them, but they don’t understand. I’m not one of the smart ones, I have to work
twice as hard to get the same results . It comes naturally to them, but I…” My thoughts were interrupted when I suddenly
felt the same pain as that morning! “Ahhh it really stings now. It must be because I’ve been skipping breakfast
these past few days.” So I quickly grabbed another coffee, thinking
that it would help. But I was wrong, it really didn’t. I was in so much pain that I leaned over the countertop and wrapped my arms around my lower stomach. Ahhh, I’m feeling really lightheaded. I…I…” then I passed out When I opened my eyes again I saw doctor Patricia
at the side of my bed. She told me that I collapsed at work and then
started asking me questions: “What is the last thing you remember?”. So I told her about the pain in the stomach
and as if she already knew, she asked if I had been peeing more than usual. She gently squeezed my pelvic region and asked:
“does it hurt here”? I answered “yes, exactly, there”. Then she replied: “I don’t want to alarm you,
but we have run preliminary blood tests and combined with the symptoms around your pelvis
we need to investigate further whether this could be cervical cancer”. Cervical cancer is the most common form of
cancer amongst women, but the problem is that it has very few symptoms in
it’s early stages. That’s why it’s important to do your health
checkups regularly even if you’re feeling healthy”. My heart sank to the bottom of the floor when
I heard that. How could this be? I’m only 27! Cancer is for people who are at least 50!” I had planned out my life meticulously in
every department, but I had never planned for something like this. I broke out in tears. But doctor Patricia calmed me down and said
that these are just symptoms, it’s not yet a diagnosis and that she needs to ask me some
more questions. “what did you do last weekend?” “work”. “Alright, what did you eat last night?” “I had a 7/11 sandwich and a coffee.” “I see, so you are working a lot. Can you tell me what you do?” So I told her with teary eyes that I’m a manager
at the firm. I told her how I used to be so bad at school,
that I wanted to work hard to inspire others and I couldn’t just give up.. But her reply changed my life. She said “you are 27 and a manager at work. Don’t you think that you’re already an inspiration? You should be aware that what you are doing
is very dangerous. Not only does the stress from work expose
you to more things that cause cancer, like eating processed foods and breathing in the
pollution, but by not sleeping enough or giving yourself any rest you are also reducing your
immune system which is your most important protection against cancer. Studies show that less than 40% of people
with a healthy lifestyle develop a cancer in their lives, but it’s more than 50% for
people with a stressful life like yours. I think it’s great that you want to inspire
others, but do you really think the best way to do that is by getting sick? “I will go to check your results but in the
meantime, I’d like you to think about this: Imagine that your body is a wonderful machine
that can do hard work and even repair itself when it’s broken. Of course you can make it work 100% of the time, but if you don’t give it any time to repair itself, it will eventually break down. Just like this machine, your body needs time
to repair itself so it can work effectively. That’s why looking after yourself, exercising
and eating healthy doesn’t take time away from achieving your goals; it’s an investment
to make your body stronger so you can reach your goals even faster. When the doctor returned a wave of relief
flushed over me when she said: “your results are negative! You collapsed because you were exhausted and
not because of cancer. Your frequent urination is because of drinking too much coffee which overstimulates your kidneys. I’m going to give you a week off from work
so you can relax and take care of yourself, but I hope you will take this as a warning
to take better care of your health. So, that day I made a promise to myself that
I would change my life for the better. This time I will show them how you can be
successful by being healthy. I would get myself in shape and spend time with my friends to give my body the time it needs to recover. It wasn’t easy waking up the next morning
and not opening my laptop. I felt anxious and wanted to plan my entire
day, go through projects, and review future ones. But I didn’t . The doctor’s words stuck in
my head: “If you make sure that you are healthy and happy first, you will achieve your goals
even faster”. So instead I cooked myself a healthy breakfast
and headed to the bookstore where I started reading some fiction novels, immersing myself in worlds that didn’t revolve around work. I felt happier and much more relaxed, I learned
to separate work and time for myself and I even started a weekly yoga class with Fiona
and Tammy! The crazy thing was that I already noticed a huge difference when I returned to work the next week. You see before my collapse I was working 24/7, but I was in a constant battle with my tiring body. I missed meetings because I was getting more
forgetful every day, my eyes had difficulties focusing on any screen and I felt a constant
haze over my mind whenever I tried to solve a difficult problem. But now with a healthy mind and body I feel
like a perfectly tuned machine that’s ready to take on any challenge, no matter how difficult
it is. It’s true what they say, “being busy is not
the same as being productive” It’s been 2 years since that day I collapsed
and I can tell you that everything in my life has turned around! I don’t work nearly as many hours, but I finish
twice as many projects. Exercising 2 times per week boosts my immune
system, eating healthy gives me energy throughout the day, reducing coffee allows me to sleep
better at night and sleeping more than 7 hours per day gives me razor sharp focus. Hanging out with my friends at work gives
my body time to wind down and it has improved my relationship with everyone at the office. You know what happened today? Fiona said the boss wanted to see me in his
office and guess what..?! I got the promotion! When I walked in there he just smiled at me
and said: “Congratulations Bella, you’ve showed us all how it’s done”

Fox Business – Melissa Francis – Time To Buy The Market


IT IS ALWAYS ABOUT MONEY MELISSA: OUR TOP STORY TONIGHT, THERE IS NO STOPPING THE WALL STREET RALLY. THE DOW CLOSEDED AT A RECORD HIGH FOR THE 7th DAY IN A ROW AT 14,455. SO WHAT ARE YOU DOING ABOUT IT? WHERE IS YOUR MONEY RIGHT NOW? TODAY’S POWER PANEL IS HERE WITH WHAT THE AVERAGE INVESTOR SHOULD BE MAKING OF ALL THIS LANCE ROBERTS, CHIEF ECONOMISTND CEO OF STREET TALK ADVISORS. SPENCER PATTON, CHIEF INVESTMENT OFFICER AT STEEL VINE INVESTMENTS. YOU RECOGNINIZE JONATHAN HOENIG, HE IS PORTFOLIO MANAGER MANAGER AT CAPITALIST PIG.COM AND FOX NEWS CONTRIBUTOR. THANKS TO ALL THREE OF YOU FOR JOINING US. LANCE, LET ME START WITH YOU. THE AVERAGE PERSON IS WATCHING THIS AND HEARING RECORD, RECORD, RECORD. SAYING WHAT AM I MISSING? WHAT ARE THEY MISSING?>>WELL OBVIOUSLY THEY’RE MISSING THE MARKET GOING UP BUT THERE IS KIND OF THIS ASSUMPTION THAT THE AVERAGE INVESTOR HAS BEEN OUT OF THE MARKET THREE YEARS, FOUR YEARS NOW AND NOW THEY’RE JUST KIND OF WAKING UP. THAT IS NOT THE CASE. MOST PEOPLE THAT ARE INVESTED –. MELISSA: YOU DON’T THINK SO?>>NO, IT IS NOT. IF YOU LOOK AT LOT OF DATA, ONLY 20% OF THE AMERICANS ARE ACTIVELY INVOLVED IN THE MARKET ANYWAY. THE BULK OF THOSE ARE INVEED FOR THE MOST PART. THEY’RE IN THE MARKETS. THEY’RE PARTICIPATING AND, YOU KNOW THE ISSUE REALLY BECOMES THOUGH WE HAVE TO LOOK AT RISK HERE. WE’VE OBVIOUSLY GOT THE FED INDUCING MARKETS. 85 BILLION A MONTH. MELISSA: RIGHT.>>DRIVING THESE MARKET PRICES HIGHER. THAT’S FINE. NO PROBLEM WITH THAT. MARGIN DEBT IS BACK AT LEVELS WE HAVEN’T SEEN SINCE 2007. MELISSA: YEAH.>>YOU HAVE HIGH YIELD CREDIT, HIGH YIELD CREDIT YIELDS ARE ATHE LOWEST LEVEL ON RECORD. WHICH BASICALLY MEANS THE YIELD CHASE AND RISK IS DEFINITELY THERE. SO YOU JUST WANT TO BE MORE CAUTIOUS WHERE YOU GO TOO FROM HERE. MELISSA: J JONATHAN, I’M THINKING ONE IN FOUR AMERICANS WHO TAPPED INTO THEIR 401(k) TO TRY TO PAY THEIR BILLS OVER THIS PERIOD OF TIME. I’M ALSO THINKING ABOUT THE PEOPLE WHO STOPPED CONTRIBUTING TO THE 401(k) WHEN THEY SAW THE MARKET TANK BECSE THEY GOT NERVOUS ABOUT IT. THEY’RE WAKING BACK UP TO WHAT IS GOING ON AND SEEING THEY MISSED TH RIDE UP. WHAT WOULD YOU TELL THE PEOPLE DO NOW?>>GET OUT OF THE HABIT MAKING INVESTING ALL OR NONE DECISION. YOUR POINT SPEAKS TO THAT EXACTLY. GO BACK TO 2009, 2010. INVESTORS OBOUSLY BECAME VERY SCARED AND A LOT OF THOSE INDIVIDUAL VESTORS UNFORTUNATELY PULLED ALL THEIR MONEY OUT OF THE MARKET. WE’RE AT ALL-TIME HIGHS ON THE DOW. WE’RE STARTING TO SEE THAT TRICKLE IN. I DISAGREE SLIGHTLY WITH OUR GUEST. WE HAVEE SEEN ESPECIALLY FOUR OR FIVE YEARS, COME OUT STOCKS GO INTO BOND AND INTO GOLD. MELISSA: I AGREE.>>MARKET HAS BEEN UP NINE DAYS IN A ROW. I THINK THE TREND STILL CONTINUES. I SEE HIGHER PRICES FOR STOCKS DESPITE THE RUN WE’VE HAD. MELISSA: SPENCER DO YOU THINK THE RETAIL INVESTOR IS ON THE SIDELINE AND WHAT SHOULD THEY BE DOING?>>I THINK WE SEE MORE RETAIL INVESTORS IN BONDS SIGNIFICANTLY. AND THERE IS CHU ON THE SIDELINES. WHAT PEOPLE NEED TO DO IS WAKE UP THE FACT THEY HAVE LOST A LOT O OF PURCHASING POWER LAST FIVEEARS. GASOLINE IS $4 A GALLON WHERE IT WAS AT TWO. GOLD WAS $750 AN OUNCE. NOW IT IS AT 1500. THEY NEED TO GET INTO REAL ASSETS. BUY THINGS LIKE REAL ESTATE. GET INVESTED INTO AGRICULTURE. GET INTO THINGS THAT WILL ESERVE THE PURCHASING POWER. DO NOT BUY THE MARKET ONCE IT IS UP NINE CONSECUTIVE DAYS THE LONGEST IN 16 YES. YOU WILL WAKE UP AND REGRET IT IN THE MORNING. PLEASE RUN AND DON’T MAKE THAT MISTAKE AGAIN HERE. MELISSA: LANCE, IS THAT GOOD ADVICE? THAT IS A GOOD POINT. YOU’VE LOST A LOT OF PURCHASINGNG P POWER. THE FED IS JUST GOING TO KEEPEP DOING WHAT THEY’RE DOING. SO ITEMS IS A LIKE THAT TREND COULD CONTINUE. DO YOU AGREE WITH THAT? WHAT ADVICE WOULD YOU GIVE IN LIGHT OF THAT?>>I THINK IT IS GREAT. ACTUALLY I AGREE WITH BOTH OF YOUR GUESTS OVER THE LAST TWO POINTS. I CALL THIS THE TAYLOR SWIFT MARKET BECAUSE THEY TREAT THIS LIKE A BAD RELATIONSHIP. WHEN IT DOESN’T WORK OUT BAIL O AT WORST TIME AND TRY TO GET BACK IN AT THE TOP. MELISSA: YES.>>BUT THE REALITY I AGREE WITH BOTHINGS LOOK THE MARKETS ARE VERY EXTENDED HERE. THERE IS RISK. YOU WANT TO BUY O ON CORRECTIONS. AGAIN, AGREE WITH JONATHAN, YOU DON’T WANT TO GO ALL OUT OF THE MARKET OR ALL-IN. IT IS NEVER GOOD. YOU CAN NOT TIME THE MARKETS. IN RESPECT TO YOUR SECOND GUEST, STEVE IS ABSOLUTELY RIGHT, IT IS ABOUT ASSET ALLOCATION. STOCKS ARE A FINE PLACE TO BE WHEN ALL THE FUNDAMENTALS ARE IN PLACE BUT EARNINGS ARE DETERIORATING. RISK IS HIGH. AND PEOPLE ARE CHASING STOCKS BECAUSE THEY’RE GOING UP. BUT LOOK, THERE IS SOME GREAT PLACES TO PUT MONEY. BOND PRICES HAVE ACTUALLY DECLINED OVER LAST COUPLE MONTHS WHICH HAVE GIVEN GOOD OPPORTUNITIES IN THE BBB RATED SPACE. THERE IS GREAT OPPORTUNITY, GOLD HAD A GREAT DECLINE OVER LAST FEW MONTHS. VERY, VERY OVERSOLD. THIS IS THE MOST OVERSOLD GOLD HAS BEEN IN LAST THREE YEARS. THIS IS GOOD OPPORTUNITY. MELISSA: I WANT TO ASK EACH OF YOU IN REALLY PLAIN LANGUAGE. IF PEOPLE HAVE MONEY SITTING ON THE SIDINES RIGHT NOW AND THEY’RE TCHING THIS RECORD DAY AFTER DAY AFTER DAY, WOULD YOU ADD MONEY TO STOCKS RIGHT HERE? I’M GOING THROUGH EVERYONE. JOJONATHAN, WOULD YOU START FIRST. WOULD YOADD MONEY TO START HERE?>>ABSOLUTELY, MELISSA. THE BEST INDICATOR OF THE MARKET IS THE MARKET. SO I DON’T BELIEVE AS THE OTHER GUESTAS SAID, I DON’T BELIEVE YOYOU BUYUY ON DIPS, BUY ON CORRECTIONS. YOU NEVER KNOW IF THE CORRECTION IS BEGINNING OF SOMETHING MORE SUBSTANTIAL, SOMETHING MORE SERIOUS. I BELIEVE IN BUYING STRENGTH. RIGHT NOW, LOOK AT STOCKS, BOND AND GOLD UNQUESTIONABLY, STOCKS IS THE BEST ASSET CLASS TO HAVE YOUR MONEY?>>DON’T BUY NOW. YOU WILL REGRET IT IF YOU BUY AT PEAKS, YOU BUYY ON CORRECTIONS. THAT IS WHAT DATA IN THE PAST SHOWN. BUY WHEN THINGS ARE CHEAP. DON’T BUY AT THE VERY TOP. MELISSA: I’M THOROUGHLY CONFUSED. LANCE YOU WILL BE THE DEAL BREAKER, THE TIEBAKER. WHAT DO YOU THINK?>>LOOK THE BOTTOM LNE IS, THAT MARKETS ARE VERY OVERBOUGHT. THEY ARE GOING TO PULL BACK AT SOME POINT. MAYBE THIS SUMMER. BUY ON CORRECTIONS. BUY ON WEAKNESS. THAT IS WHEN YOU MAKE THE BEST OPPORTUNITY. BUYING NOW, YOU’RE GUARANTEED IN THE NEXT THREE TO FOU MONTHS VALUES WILL BE LOWER THAN THEY ARE TODAY. MELISSA: JONATHAN, YOU’RE ODD MAN OUT NOW. I’LL LET YOU HAVE THE LAST WORD TO MAKE YOUR CASE.>>I MEAN, IDEA OF BUYING ON CORRECTIONS, MELISSA, YOU GO BACK TO 2007. YOU WOULD HAVE BOUGHT ALL THE WAY DOWN TO A 50% CORRECTION IN THE DOW. I IN FACT DON’T SEE THAT NOW. THE MARKET MOVES IN TRENDS. THAT IS THE BEST INDICATOR WE HAVE. RIGHT NOW YES, OF COURSE THE MARKET WILL GO DOWN ONE DAY IN THE FUTURE. IT WILL NOT GO UP FOREVER. I THINK IT IS BEST ASSET CLASS YOU CAN HAVE. STOCKS ARE LIKE SUSHI. YOU DON’T WANT A BARGAIN. DON’T WANT THEM ON SALE. BUY QUALITY, BUY STRENGTH. TREND TEND TO PERSIST. MELISSA: WHAT YOU LEARN IS SOMETHING WE LEARN EVERY TIME THERE IS BIG STOCK MARKET CRASH LIKE WHAT HAPPENED IN ’08. THAT IF YOU GET OUT AT HUGE CRASH YOU’RE ALWAYS SORRY LATER SO IT COMES BACK.

Studying Business in the Ivy League | Advice from an Admissions Expert


Hi, this is Mark Montgomery coming at you
with more great college advice and today we’re going to talk about studying
business in the Ivy League. So when students come to me and say I want to
study business in the Ivy League, the first thing I tell them is we’ve got to get
straight on a couple things: First, which is more important to you, getting
into the Ivy League or studying business? Because the reality is that there are
eight Ivy League institutions, all of them very different, and only two out of
the eight offer business as an undergraduate major. Now the others you
can study economics, you could study psychology, you can study biology, you can
study pretty much anything else within the usual suspects of majors, but
no business. Harvard Graduate School of Business? Yes, that’s for
graduate students. The Tuck School of Business at Dartmouth? Graduate students.
The School of Management at Yale? Graduate students. If you want to study
undergraduate business– only two places you can do that. The first is the
University of Pennsylvania, or Penn. That’s the Wharton School of Business
and it offers both graduate degrees and undergraduate degrees. My partner and
fellow counselor here at Great College Advice Andrea Aronson is a graduate of
the Wharton School of Business, but she was a MBA student, not an undergraduate
student. She was a classmate of mine at Dartmouth. So you can study business at
the graduate level or undergraduate level, but at the undergraduate level
within the Ivy League–two places. Penn number one. What’s the second? Cornell. Cornell offers a degree in business. It’s actually at the Dyson School of Applied
Economics and Management. Or you can study, if you have a special interest in
the hotel industry or the hospitality industry, you can study at the School of
Hotel administration. Now Cornell is making some changes. Cornell is actually
going to create–they announced just recently they’re going to create a
college of business and bring these two schools together,
along with the Graduate School of Business, and create a College of
Business. So that’s a new thing at Cornell. Until now it’s been in, well we
won’t get into that because the future is really the College of Business. So, your two choices in the Ivy League are Cornell and Penn. So what’s your priority?
Getting into the Ivy League and studying in the Ivy League? Or is it to study
business? If it’s to study business, well of course you can apply to Penn, you can
apply to Cornell, and then you can find other great business schools in the
United States where you can apply and perhaps pursue your interest in studying
business at the undergraduate level. If on the other hand you think to yourself:
well I don’t really, I really prefer to go to one of these institutions. I don’t
really care that much about what I major in, I’m not that dedicated to
the study of business, well then you can really open up your mind to a lot of other
possibilities about studying business or about the path to to being in business
after you graduate from whatever college you go to. Because the reality in
America, and the reality actually the planet over, is that everybody is in
business. I don’t care if you’re a farmer, you’re in business. I don’t care if
you’re a doctor– oh my gosh in the United States
medical industry, it’s a huge business. This is not something people do because–
out of the goodness of their heart, everybody’s getting paid and it’s run by
big corporations. Even colleges, I’ve talked about this before, colleges are businesses. So you know what, no matter what you do with your life you’re going
to be in business. So the question is rather, what do you want to study as an undergraduate? And then what steps will you take to prepare yourself for the
reality that you will be in the world of work–in the world of business–upon
graduation. So all of us, even those of us crazy people who like me– I studied
religion, I’m in business. Andrea my colleague, she studied Russian
as an undergraduate and she went to Wharton. You know, we’re in business.
Everybody’s in business. So you need to think about what is most important to
you. Is business education, getting that bachelor’s of business administration, the most important thing? Then you’ve got choices, but only two within the Ivy
League. Otherwise if you are thinking no, I want to study pretty much anything I
don’t really care, or I have particular interests, then have confidence to go
study those things and then to also figure out ways in which you can be
really ready and have the skills you need to be in business. And if you need
some help thinking about it, puzzling this through, give me a call. This is the
kind of thing I help my students with on a daily basis. So thanks for listening
and subscribe to our channel and hope to see you again soon.

Improving the Business Case for Facilities Renewal


Unlike many of the other facilities condition assessments, the Sightlines assessment provided a very valuable business case rather than an engineering case for upgrading and renewal of our facilities. Facilities Assessment and Planning is our deep dive approach into understanding the condition of your campus. It really takes a traditional facility condition assessment approach but takes it much beyond that initial phase. We’re harnessing the latent knowledge of facilities leadership to help influence that detailed assessment. Then we’re able to take that information and communicate a strategic plan grounded in a portfolio management concept to help leaders make decisions around how they want to invest and to help reduced their risk and manage the deferred maintenance over a 10-year period. Traditional facility condition assessments often create a huge number of needs that need to be addressed without really a strategy around it. And what is often the case is that by throwing this big number out there, you actually freeze people into inaction. We do need to understand the total need, but we also need to create strategic tools for narrowing that need down into what has to be acted on immediately to maintain campus reliability, keeping the building’s functioning and identifying opportunities to align your investments with your institutional strategic priorities. And in doing that, you’re really working to get buy-in from others within the institution, not just from facilities. Sightlines has introduced a new vocabulary at Amherst College around facilities and facilities investment. Facilities had been seen as purely a cost in the past, but we’ve been able to change the language and to frame it around a facilities portfolio and a facilities endowment. When looked at in that light, it has really helped our trustees and key decision-makers understand the value of investment in facilities to preserve the net asset value. What sets Sightlines condition assessment apart is that we’re creating the detail that facilities needs to be able to execute on a plan and including the strategic mission of the university and the board of directors to buy into where funding is going and where we’re gonna have an impact. We’re going away from the traditional, technically-focused facilities conditions assessment to something that’s more valid to the trustees and to those in higher administrations, which makes more of a business sense. Let’s talk more about how you can improve your business case for facilities investments.