MARKETING NIGHTMARES | Episode 1


This is a crazy situation – I’ve come in to pick up videos the other day and Emma got a phone call from an overseas agency/marketing agency and they were selling paid Google ads online so to promote the business to appear top of searches – there’s keywords involved – but anyway, they were selling this package and they phoned again and this time, Emma – the intern who took the call – kinda really felt uncomfortable. And she’s passed the phone over to me she knows what I do, I’m in Marketing etc. so she’s passed the phone onto me, she knew that I was doing videos about Marketing Nightmares and things like that so I decided to use this as an intro to Marketing Nightmare videos. so what I mean by that is: I want you guys actually try and see if you can actually beat this one because I thought it was gold. I’m a Marketer, but this kind of took the
biscuit a little bit as well and it’s challenging as well because I know I don’t want agencies, I don’t want businesses to get tricked by these methods. so, in essence, what I go for if you can use this as a strategy maybe, or a process, or a qualifying process of how you shouldn’t engage with these
businesses. So, let’s talk through the journey Because this was gold. Ok, so: Emma’s passed the phone over to me and I can’t remember the guy’s name it was overseas: Let’s call him Henry, ok? So, Henry’s on the phone and to be fair, to his credit, he laid out a nice
presentation over the phone explained how they can take my business well, I’m actually at Daniel’s business, because I’m at Visual Production Agency, so they were phoning to promote Daniels business. so, they’ve basically done a pitch over
the phone to me and I was just listening to this pitch over the phone (and let’s just position this right in my head, Simon, that’s right) While he’s doing that, I got the name of the company now I got the name of the company and then I go to Google, typing it all in and I was researching them as this guy’s
telling me his pitch/presentation of how they’re gonna make Visual Production Agency kick ass and make loads of money and the phone’s gonna be going nuts and then when I’m looking at it there’s a service most businesses can get: It’s called Google My Business where you get a nice image of
your business you get the address, the hours, just nice information, it sort of
brands the business. these are the funny things: first one was the image that they
get the business it’s got a wall of just graffiti! so their image, they’re based overseas in New York and they’ve just got this image of Graffiti on a wall now go further down their Google My Business listing and there’s a little blue hyperlink where it says “own own this business” it wasn’t even owned. So they were telling me they’re a Google partner like a real high-level Google partner and I’m thinking to myself: hang on a second these guys are
pitching me this and I’m checking out their business so I challenged him at the end, I said: “Look here, sounds a wonderful offer, love it great, but can you explain to me why if you’re a Google Partner you actually haven’t registered your own Google My Business listing and he’s given me some information, some stories, they’re moving D’you know what? I did zone out I remember now, the reason I actually zoned out because I went through, further down, Ok, had a few phone calls from these guys, So I went further down the page, I’ve gotta read this out to you because this was gold: These were the first 3 reviews that appeared on the business: “really pushy sales person and does not respect people” that’s how ironically Emma felt why she passed the phone over to me in the first place. “would never touch this company or any services they offered” they’re doing well so far, this is the third one: “So BLANK (I can’t say the company’s name) just tried to push more and more ads to take my money.” that’s amazing, “just try to
push more and more ads to take my money” that’s crazy! Now this is the best bit: You can go ‘view all Google reviews’ So I basically clicked on that one as well. This is hilarious, man. Alright, ok: Then there was 51 reviews and I went through those 51 reviews while this guy’s talking on the phone and explaining why is Google my business listing has not been claimed. I’m going through them all, and out of 51, I genuinely tried to find one that was nice: I couldn’t find any. so this whole journey kind of really tried to make me think: “well, hey, I wanna do a video about Marketing Nightmares, and I thought this was the best way to explain because imagine a business or a business owner
going through that that’s got to be a nightmare because if you go back here these are 3 nightmares in and of themselves. “pushy sales people that
don’t respect people” “Would never touch this company or the services they offered” and: “pushing more and more ads to take more money from me” That just says it all. so that’s my marketing nightmare
for today I would love In fact, I beg you to try and see if you can outdo this baby cuz this was quality, absolute quality. as you can imagine, we decided not to go ahead with the service but at the end of the day, we just ended the call. but I just really wanted to share it with you guys so once again, to repeat myself: If you can find anything better, Please send it through to us so we can talk about and share it together. And, hopefully, to just educate businesses at the wrong things and what you shouldn’t do. Thanks for listening.

Three Principles to Help You WIN at Marketing


choosing the right marketing principles and building the right knowledge is frequently the difference between success and failure. online, and offline. that’s why we’ve coined this mantra: in today’s video, I’m going to be sharing three of our marketing principles and the one non-negotiable so you too can have a better chance when it comes to winning at sales and marketing quick sidenote: these are our principles but there’s a lot more depth to them so please leave some comments and questions below. in my world, I often hear: “I’ve done marketing before
and it doesn’t work” to me, this is a marketing excuse. business owners keep dwelling on the bad marketing choices they made in the past they may have undervalued the importance of choosing the right agency to work with sometimes, agencies are too eager with businesses that aren’t the right match. one way we
can fix this is taking ownership of past marketing mistakes and focus on building
the right partnerships and marketing relationships. if you don’t have time to
do it right the first time, when will you have time to do it again? people want the result but don’t want to put in
the time. so how can we fix this one? at the beginning of any marketing project
or relationship both parties have to understand they need to be patient. marketing is no longer siloed and you can’t just focus on one thing: you have to understand your customers now rely on your online presence how they see you, and interact with your social channels and then learn and develop from your
website. marketing is a patience game not a get-rich-quick game. if it was, everyone would be smashing it. because of marketing excuses and
a lack of patience I find business owners can’t appreciate and be grateful of the big and small wins in marketing: the ones that immediately affect their
business performance. Marketing is, and will always be a two-way street between agencies and business owners. on one side you’ve got agencies: they need to embrace the business goals, the timeline, and the cost to the business to achieve them. On the other, business owners need to embrace the day-to-day challenges of an
agency and the way they work. so how can we fix this one? agencies and business owners need to work together from the beginning, and to learn, communicate, and
understand each other’s roles and goals. and finally the last one the
non-negotiable: this is the truth and the
reality behind marketing: it’s a risk because you’ve got to try and fail with a couple of marketing strategies first. these failures cause marketing excuses, lack of marketing patience, and lack of marketing gratitude. there are so many experts out there preaching marketing opportunity, and confusing that business
landscape. opportunity lies in business owners not listening to those experts, preaching those one-dimensional solutions. that’s like backing a donkey as opposed
to a stallion. here at my marketing brain, we have that stallion. it’s called design marketing. it covers it covers all the principles we’ve just talked about, and creates more opportunity for your business. if there’s one thing I’ll
leave you with, it’s this: Marketing is always going to be complex, competitive, ruthless, and fast-moving. so the key to this business success is understanding market excuses, patience, and gratitude, and accepting how risk/opportunity is a
shared experience between marketing agencies and business owners.