How I Started Investing In The Stock Market


I remember when I first got into the world
of the stock market, I started with penny stocks, stocks that usually cost a few dollars. I was so excited that I would read about every
company, analyze its financial statements, look at the recent news and try to pick the
right company to invest so that the stock price rises and I would sell it to make a
profit. I was inspired by the likes of Warren Buffett. I mean this guy became one of the richest
people in the world By picking the right stocks and I thought I should give it a shot. I didn’t bet all my money because I was
inexperienced and I wasn’t ready to lose the money that I hardly worked to earn. Nevertheless, I kept going, but
After a few weeks of actively watching the stock market. I hated it. because it takes days if not weeks just to
find the right company and even then you might pick the wrong one. You cant invest in every company unless your
father will give you a small loan of a million dollar and you won’t bother losing it. Every company is trying its best to look like
its doing great so that you invest in them but they might be bleeding cash on the other
side that you might not realize. when the stock price goes down right in front
of your eyes after you purchased it, you get emotional, it’s not easy to look at the chart
and enjoy losing money. You might not be able to control your emotions
and would sell it at a loss. But that’s the nature of the stock market. If you are an entrepreneur or you have a day
job. You simply won’t have the time and energy
to actively invest in the stock market, you don’t want to simply throw your money without
being confident that you will make more money at the end of the day or at least won’t
lose what you have invested. So, I was about to leave this mysterious world
of the stock market but luckily I came across index funds. An index fund is the best option for most
people. Its passive income where you do not have to
do anything but enjoy watching how your money grows. When you invest in a single company, the risk
is too high because if this company goes down, you lose all of your money, but what happens
if you invest in 100 companies, for example, chances that they all will go down are low. In fact one of them will go down, few others
will definitely go up. ANd that’s what index funds are for, they
invest in every company in the market. when you invest in an index fund, let’s say
in S&P500, you are investing in the top 500 publicly traded companies in the US. It’s like buying a share of the American economy. No matter how many companies will go down,
most of them, in general, are going to grow. Unless the entire economy crashes as it happened
in 2008. And the great part about it is that there
are index funds in every market. But I prefer to stick to SP500. I have more faith in the American economy
than any other. Now the main question is, how profitable are
index funds. In 2017, S&P500’s return was 19.7% which
is incredible but a year after that, it was negative 6.2%, you would be better off if
you haven’t invested that year. However, if you look at the bigger picture,
over a long period of time, the trend is upward. Over the past 90 years, the average return
was almost 10 percent (9.8). If you take into the account inflation, that
would be 7 to 8 percent. Still not bad! if you would have invested 10K dollars in
SP500 in 1942, it would worth today over 51 million dollars. I am not sure why I am telling you this because
You probably weren’t even born at that but that’s a fun fact to know. I will leave a link in the description to
a calculator that would tell you how much you will make if you invest a thousand bucks
every month for over 20 years for example. Before you start investing, I would highly
suggest you to learn the basics of the stock market. Even if you are investing in an index fund,
You should at least have an idea of how the market works. You can go ahead and read books or articles
on this matter or you can save your time and watch this short animated course by business
casual on Skillshare. I have watched this course and its one of
the best courses on skillshare about the stock market. and the best part about it is that
the first 200 of you who will use the link in the description will get the course for
free and 2-month skillshare premium subscription. Hope this video was helpful, thanks guys for
watching and I will see you in the next one.

What Is A Business Continuity Plan?


Today, I’m talking about
business continuity from the
standpoint of exiting your business and making sure that if you
exit your business in a way that you did it, intend to, that your business and your family and
your managers and leaders within your business know exactly what to do. Hi there. My name is Ashley Micciche, CEO and co owner of True North Retirement
Advisors where we specialize in retirement and exit planning
for business owners. All right, so let me just start off by saying now
some people might dismiss this video as being like, Oh, I have a buy sell
agreement. I’m good, I’m covered. Well, if you think that your buy sell agreement
is robust enough to cover every type of circumstance, in what will happen
if you exit under various scenarios, death, incapacity, etc. What
happens to your business? What happens not just to how the business
is transferred to other owners or other partners, but most buy sell agreements do not
address the family side of things and they’re not detailed enough to address
a variety of different unexpected exits that might occur. The key point here is that the business
continuity plan doesn’t replace the buy sell agreement, but it is
an importance supplement to the buy sell agreement that you
hopefully already have in place. So let me just talk about some key things
to kind of get you thinking about what exactly is included in a
business continuity plan. And I think by the end of
this you’ll be like, wow, I definitely don’t have that. Most business owners do not have
anything like this in place, but it is incredibly valuable, especially in the chaotic
days and weeks that after you might exit your business unexpectedly. So if you care about
protecting your family, which I know most of you watching this do, if you care about making sure
that your business can survive, that your employees are going to be
taken care of in those first few days, weeks and months, listen closely because we’re talking
about a lot of things and we’re going to bring it all together in one plan that
you keep handy at all times for those who need it. If something happens to you, one of the first things that a good
business continuity plan should address is who should tell your employees that you’ve
died or you’ve become incapacitated. And how should, so it’s important to designate
one person to do this, someone that hopefully they know. And do you want to tell them in person?
Do you want to tell them right away? Do you want to wait as long as possible
and wait for rumors to circulate about why you haven’t shown up
for work in the last week? So these are all important things to
figure out beforehand because if you think about just this one decision alone, you probably have an idea of how you
want your employees to be informed and by whom. But who your family
and business partners, they can’t read your mind. They
don’t know what your wishes are. So we have to put this in writing. We
have to give detailed instructions. And just this one item alone is super
important so that your employees feel safe and secure and knowing that you’ve taken
the steps to ensure that they’re still going to get their paycheck, there’s,
you know, things are going to continue. So that’s number one, how do we inform
our employees and who doesn’t? Okay. The second one is, should
customers or clients be informed? And again, similar to
the employees, by whom, how do you want that done? Maybe you only want to tell certain
people or clients or customers if they ask or do you want to like send a letter
to everybody saying, Hey, Joe died. Go find somebody else. So it’s very important to establish how
you want your customers and your clients to be communicated with and
by whom and how, et cetera. In an ideal scenario, how would you
want your business to be transferred? Should it be transferred
to a business partner? Another employee? If a family member, do you want it to be an inside transfer? Do you want it to be an outside
transfer? If it’s an outside transfer, the business continuity instructions
should include a list of businesses. Maybe or other other outfits, other potential buyers who may have
approached you seriously or who you’ve talked with seriously in the past
about selling your business too. If you think about it, this
is a great way because if, if something happens unexpectedly
and no one inside the, the company is there to
kind of take your place. If you can identify other third parties
and list those there so that they can be contacted in that situation, it can make for a lot smoother sale of
the business if your intention is to sell it to an outside third party. So if
you’re going to transfer your business, what is the desired minimum value
that you want your family to receive? Um, should something happen to you. So it and the exit planning process
that we go through with our clients, one of the first things we figure out is
what is that desired or what does that bare minimum amount that we need to get
for the value of the business in order to transition into retirement so that
we have the financial resources that we need for the rest of our life
or for the next phase of life. So you want to do something similar even
if the exit is unexpected and if you were to die or become disabled before
you complete that exit planning process, what is the desired minimum amount from
the business that you want your family to receive? It’s important to spell that out in the
business continuity instructions as well so that your family, like if your
business is worth $2 million, even if you exit unexpectedly, um, it prevents your grieving spouse from
accepting a hundred thousand dollar low ball offer. So it gives them some range as to
what they might expect or how they can negotiate, especially if that valuation
isn’t based on hopes and dreams, but actual real hard dollar numbers
that are accurate and up to date. The business continuity instructions, a good business continuity plan also will
address who should be responsible for what internally, who’s responsible, who’s going to take over running
the show at your company. Who do you want to be in charge of?
Finance, operations, administration. We have to designate people and these
people may already be in charge in that role, but it’s important
to reiterate that and say, this is who I want to be in charge of
financial related matters in my absence. Another thing that the business continuity
plan should address is what happens to the employee benefit packages?
What happens to health insurance? A 401k plan. Do you want like 401k plan? Do you want the 401k plan to
terminate? Do you this is a, um, not nearly as important in the days
and weeks and months after a unexpected exit, but it is important longterm to
address how you want those benefits, uh, handled. Especially, you may have some other unique bonuses
like I’ve talked about in other plans like our other videos like nonqualified
deferred compensation plans. You might have other retirement
plans, you might have, um, state bonus plans or other things. What do you want to have happen to those
plans? Should something happen to you? Very important consideration. This one is how do you want your family
income stream to your family to continue and how will that be funded? So do you want to ensure that your
family still has an income stream coming straight from the business or their life
insurance policies that are going to replace the income that you were
receiving from the business? What does that look like? What is it
that you want your family to receive? That of course is realistic
and how will that be funded? The last thing that the
business continuity plan
should address is what might happen to the value of your
business if you unexpectedly exit. So for most closely held
businesses where it’s just, especially with just one owner, uh, it’s extremely damaging to the value of
the business and what you can get for the business after the owner dies
or becomes disabled or is no longer, for whatever reason, no longer able
to continue running the business. So it’s important to address that
because it might require you to look at purchasing additional insurance policies
or coverage so that if something happens to you unexpectedly that your
family is still gonna be taken care of and the business value won’t drop. So thank
you so much for sticking with me today. My name is Ashley Micha, K and before you go please
like this video comment below. What did, what did you think of business continuity
plan was before you watch this video and how has your understanding of that
change? I’d love to hear your feedback. And then also if you subscribe
by clicking the button below, um, we put out new videos
every single week and, uh, all around exit and retirement planning
for business owners to help you on your path and your journey to a
financially secure retirement. Thanks again for watching
and I will see you next week. [inaudible].

How Bankruptcy Works


If you lived in Ancient Greece and were unable
to pay your debts, the system came down pretty hard. Your creditor could put you and your family
into “debt bondage” and force you to work however he saw fit. Until your debts were paid off… or you died. Today, thankfully, in the vast majority of
the world “debt slavery” is a figure of speech, as opposed to, well… real slavery. But the stress caused by mounting debt can
still feel like you’re dragging along a ball and chain. Massive medical bills, spiraling credit cards,
out-of-control student loans can make the strongest among us weak at the knees. If only there was some magic phrase you could
just shout to make it all disappear… I… Declare… BANKRUPTCY!!! As you know and Michael Scott quickly learns,
“bankruptcy” isn’t just a word you declare and your debts disappear. It’s a complicated legal status that is
designed to provide relief to those who are financially insolvent. If you’ve cut your expenses down to a barebones
lifestyle, and still can’t make minimum payments on your loans, it might be time to
think about bankruptcy. That relief can seem like a life-preserver
when you’re caught in a rising sea of debts. But how does bankruptcy work? What are the risks? And can it really make all your problems disappear? In the United States, there are multiple forms
of bankruptcy you can declare for debt relief. There’s bankruptcy for businesses, farmers,
even municipalities. But the most common forms of personal bankruptcy
you’ll hear people talk about are Chapter 7 and Chapter 13. The first thing you need to know is that,
believe it or not, it actually costs money to file for bankruptcy! $335 dollars in fact to file for a Chapter
7 and $310 for a Chapter 13. If you choose to hire a bankruptcy lawyer,
you will also be responsible for paying the lawyer’s fees which will likely be somewhere
between $1,500 and $4,000 dollars depending on which kind you file for and the complexity
of the case. Chapter 7 bankruptcy is a liquidation bankruptcy
where non-exempt property is sold and used to pay off your debts. It’s generally meant for people with limited
incomes who do not have the ability to pay back all or some portion of their debts. But The government doesn’t allow just anyone
to file for it. First, you must pass the Chapter 7 “Means
Test”. The easiest way to pass is if your annual
income is below your state’s median. This number usually falls between Forty and
Seventy Thousand Dollars, again, depending on your state. You can find the specifics for each state
here. If your income isn’t low enough, you might
still be able to pass the test by proving you don’t have a lot of “disposable income”. To find out if you pass either of these tests,
you can simply fill out government forms 122A 1 and 2. If you qualify, the court will decide what
is up for grabs to sell off. But states usually have a list of personal
property exemptions, such as a basic vehicle, some equity in your home, even cash you’ve
got in bank accounts and retirement savings. So you won’t end up living on the street
or without transportation. If you’re married and filing together, that
can typically double the value of exemptions. But there’s definitely downsides. You won’t be allowed to use credit cards
for quite a while, maybe years. And those student loans you hate…yeah…the
lenders will have to stop harassing you with calls, but they’re not going anywhere. Unfortunately student loans are not eligible
for forgiveness. If you can’t meet the requirements of Chapter
7, you might want to check out Chapter 13, also known as reorganization bankruptcy. Your property is not sold when you file, but
you will be required to complete a three-to-five year court-mandated payment plan. If you play by the court’s rules and don’t
miss a payment, any unsecured debts that remain after that time period, like credit cards
and medical bills, may be “discharged” or forgiven. To be eligible you have to have regular income;
unsecured debts under $394,725 dollars and; Secured Debts under $1,184,200 dollars. But, as with Chapter 7, even if you successfully
complete the process, there are certain types of debts not eligible for forgiveness, like
tax debt, child support, and yep, once again… student loans. It’s also probably no surprise that bankruptcy
can dramatically decrease your credit score, and will stay on your report for 7-10 years. This can cause issues with potentially finding
a place to rent or even change jobs since many employers now look at credit reports. But if you were already behind on debt payments
before you filed, your credit score is most likely already shot and it won’t make it
that much worse. And don’t despair. Bad credit scores are like broken bones, they’re
designed to heal over time assuming you follow doctors orders and don’t engage in the behavior
that broke it in the first place. Keep in mind this bankruptcy is also going
to be on public record. It’s not like you’ll be forced to wear
a Scarlet B on you chest, but if the court decides to take your payments from your paychecks
directly, your employer will be notified as will any co-signers that may be on your loans. Then there’s one last thing you’ll be
required to do. Before your debts are discharged you’ll
have to attend an approved course on consumer debt. These tend to focus on financial education
and lessons on budgeting, and are designed to help prevent you filing for bankruptcy
again. If there were only a place to learn these
lessons beforehand… Bankruptcy is not a simple or fast process. Filing and acceptance can take many months,
and you have to be 100% diligent about following every court order to the letter, and paying
every bill you’re still on the hook for, like property taxes or student loans. If it’s used as a last resort, bankruptcy
can offer you the relief you need. It might put you through the ringer, but at
some point, it will end and you can start over. And that’s our Two Cents! Thanks to our patrons for keeping Two Cents financially healthy. Click the link in the description if you’d like to support us on Patreon. If you or someone you know has gone through
personal bankruptcy, what do you wish you had known beforehand? Let us know in the comments.

Highest Paying Jobs You Can Do From Your Bedroom


There’s a saying that tells us that there
is no such thing as easy money, and for sure when you see online some ad telling you can
get rich quick with little effort there will be a catch. The catch is that it’s a lie, and no, you
won’t get rich quick from expending little effort and not using your brain. But there are plenty of ways you can wake
up in the morning and not even get dressed, fire up the computer, and start earning cash. Today we’ll look at some of the best jobs
you can do online. 10. Writer
When someone asks you what you do for a living and you say writer, does that mean you’re
a successful novelist, an investigative journalist, or you describe household products? No one in this world is going to walk into
the first two jobs. Those crafts take years to hone, but simple
product description or some copywriting gigs are not hard to land and you can start making
money now. You’ll of course have to have some degree
of talent, be reliable and meet deadlines, but you don’t need to be Jonathan Franzen
to write about washing machines or describe the downtown area of a city. When you start this kind of work you might
only be earning around $10 an hour, but a skilled copywriter with a decent portfolio
can earn a lot of money, and we are talking in the region of $100 an hour. You might begin your life as a copywriter
using online freelancing sites, but once you have some contracts under your belt and have
proved your worth you can branch out. Just Google remote writing work and you will
see before you a lot of jobs. Don’t be put off by firms paying terrible
wages, because when you pay peanuts you inevitably get bad writers. If you are good at this, trust us, you’ll
get hired. No more interviews for you, because when firms
are looking for writers they go on what you have done, not who you are. You could be tapping away in your underwear
and paying the bills in no time. It also helps if you’re willing to do humiliating
30 day challenges. 9. Software architect
So, what exactly is this job? We’ll let a job site explain it for you. “Some of the duties of a remote software
architect include understanding product system requirements and architecture, maintaining
an architecture roadmap and designing core architecture.” The problem with this job is you will very
likely need some university education in math and science, although if you ask around you’ll
find quite a few software architects that are self-taught. Lots of these folks work from home. In fact, most of them do. It’s often contract work, although you might
find you’ll be working with the same company for a long time. Looking at remote work online you can do right
now can net you over $100,000 a year. No office, no ties, no getting told off for
being late. As the IT industry is so huge and will just
get bigger, if you become an expert in this field you can almost guarantee regular work. 8. Nurse practitioner
We bet you didn’t think this would be on the list, but we are told if you do this job
you can also bring in over $100,000 a year. What do they do? This is the description given by FlexJobs. “Licensed nurse practitioners can remotely
triage and provide medical care, provide medical and wellness education, diagnose and treat
patients and assist with care coordination.” According to the U.S. Bureau of Labor Statistics
nurse practitioners are in demand right now, and even starting out you might get $50,000
a year. You’ll need to have graduated high school
and studied nursing. You’ll then have to get your registered
nurse license and have one to two years’ experience before you go it alone. Once you are qualified you can do this work
remotely. We looked online and indeed found a few jobs
for these remote nurses. 7. Corporate counsel
People need advice about their health and they also need legal advice, and these days
not every person who gives such advice has an office. FlexJobs tells us that these people can earn
in the region of $115,000 a year. How do you get the job, though? You’ll need a law degree in most states,
and if you have specialized in corporate law you’ll really be in demand. In the U.S. you’ll also have to have passed
the bar exam. You really don’t need an office at all as
much of the time you can talk to people using video chat or the phone. If you’ve seen the show Better Call Saul,
you’ll know that Saul didn’t really need an office. This is one description given of this job:
“Corporate counsels are lawyers who work directly for a business or company. They may also be known as in-house counselors. Rather than working for a variety of clients,
they devote all their talents and energy to their employer.” 6. Software engineer
If you’re a software engineer it doesn’t necessarily mean you’ll be working with
systems in a company, you could be doing all manner of things. You’ll need to understand programming languages
and you’ll need to stay on the ball concerning how they evolve. People will tell you that you have to go to
university to become proficient in these languages, but that is not always the case. Many of these people are self-taught and don’t
even have a degree. If you are good and reliable there is work
for you, and we are talking a lot of work. As for how much you’ll earn, well, the sky
is the limit with this job. Just look online for junior or senior developers
and you’ll find literally thousands and thousands of companies that want to hire someone. Many are looking for what are sometimes called
digital nomads, so you could do this work from home or from a beach in Thailand. Trust us, go to those beaches and you will
find plenty of software engineers raking in the cash while sipping on Pina Coladas. 5. Pharmacist
A remote pharmacist, is there such a thing you might ask? The answer is yes, and they can pull in over
$120,000 a month according to FlexJobs. This is the description given of this work:
“Licensed pharmacists can find remote positions that require the ability to review prescriptions,
ensure authorizations, handle phone calls and process requests.” You’ll have to get qualified and get a license,
and one job we found in Canada asked that the applicant had at least two years’ experience
in the field of pharmacy. That job paid 50 Canadian bucks an hour, so
that’s about 38 American dollars an hour. In fact, if you check out the job site Indeed
you can find plenty of jobs for remote pharmacists. We’ll be honest, we didn’t know such a
job existed, either. We found more remote work for people with
doctoral degrees in pharmacy and the pay was over $150,000, but of course getting to this
stage is no easy thing. Another job we found was remote processing
of prescriptions, so you could be sitting at home and just giving out medicine. The job was part-time, but hey, it surely
couldn’t be that hard to do. 4. Selling stuff
Yes, you can basically just sell things online. We found one girl who bought luxury bags second
hand and then sold them on Facebook and she was making a killing. We found another woman who had done over a
million dollars in sales on Facebook and believe or not her product was cross-stitching. She was pulling in around $90,000 a month. Don’t underestimate how much you can make
using that free platform. You must find a niche of course, as she did,
and then we suggest you create a page on Facebook with lots of nice photos. You’ll need to create a brand and keep updating
that page. And hey, once you are successful you can then
start teaching others how to do it. There are so many people out there in the
digital nomad world who have made some money and then decided to teach others how to make
money. We should say this sometimes looks like a
virtual pyramid scheme, but there are talented people who can show you how to make some cash. 3. Data Scientist
This is another tech job but it’s quite different from the ones we have already mentioned. You’ll need to be intuitive to do this job
because you’ll be looking at raw data and then trying to figure out what it means. You’ll very likely have to be qualified
in this line of work, and many data scientists will have a master’s degree. This is one job description we found:
“Found at the cross section of business and information technology, a data scientist
is a professional with the capabilities to gather large amounts of data to analyze and
synthesize the information into actionable plans for companies and other organizations.” We then went to GlassDoor to look for remote
jobs and found quite a few. The pay was somewhere between 100,00 and 150,000
bucks a year and you never have to leave your house. 2. Physician
Yes, you can be an online doctor. There is now something called “telemedicine”
and so doctors consult with patients online and sometimes give prescriptions for medicine. We are not sure if you follow news about the
company Amazon, but it recently started offering online medical care for some of its staff. This is going to blow up soon, and many consultations
will be done online. The problem of course for you is that you’ll
have to become a qualified physician, which takes many years. We went to Indeed and found remote telemedicine
work, and you can get paid up to $200,000 a year. 1. Psychiatrist
Remote psychiatry is also becoming a big thing, and with video apps you can sit at home and
do your job. In fact, it’s quite common now. This is one description of the job:
“Responsibilities include meeting with patients as needed (typically via two-way video), practicing
evaluative and diagnostic procedures, writing treatment plans and guiding staff on medical
protocols.” You could be paid over $200,000 a year, but
it all depends on your experience and your client list. If you’ve got A-list celebs on that list,
you can expect to be bringing in the big money. To get your license, though, will take many
years. We should say that a big thing these days
is life-coaching, which shouldn’t be compared to psychiatry. Nonetheless, a growing trend in online work
is people coaching other people via video apps. You won’t earn the big bucks, but you won’t
have to get a psychiatry license. Many people who have studied psychology though
pack their bags and travel the world while life-coaching folks online. One thing we’ll say is that many people
tend to think remote work is the best thing ever because there’s no real boss and you
have loads of freedom. We should add, and remote workers will tell
you this, that it can get lonely. For that reason some folks work at cafes where
people work online, or they go to special workplaces for remote workers say once or
twice a week. You’ll find these co-working spaces now
in cities all over the world. You can go to a website called NomadList and
find all sorts of information as to where you can work. It gives a list of the best cities to work
remotely, with the top five being Budapest, then Bali, then Belgrade, then Bangkok and
then Lisbon. So, do you think you’d be up for some remote
work? Have you done it before? Can you add to this list of jobs? Where would you like to work if you had the
choice? Tell us your answers in the comments. Also, be sure to check out our other video
the 11 Highest Paying Teen Jobs. Thanks for watching, and as always, don’t
forget to like, share and subscribe. See you next time.

Understanding A Box Office Failure – What’s Wrong With Hollywood


Money. It seems to be the one word on the mind of
every film studio executive. Every year we see movies of every sort you
can imagine, all vying for your money. Some succeed in doing so, while others don’t
. It’s the nature of the beast, and there are many people working in Hollywood trying
to understand what makes a winner, and how to avoid a loser. But what I’m interested in, is what can make
a movie like Synecdoche, New York, a brilliant film, fail. Let’s go back in time a bit, the year is 2008. The American economy has found itself in a
slump, the worst slump the nation has seen since the Great Depression. People are losing their homes, their jobs,
their sense of security has been completely shaken. Here’s the top 10 highest grossing films of
that year. Three super hero movies, three mega franchises
new release, three animated kids movies, and a feel good musical. There’s a common thread between all of them. They all serve as escapism. Film can be many things for many people, for
some it’s just a form of mindless entertainment, for others a deep well for self exploration,
but escapism has been a part of all forms of storytelling since stories have been told. But it always seems to grow more popular as
the quality of life of the average citizen lessens. Look at the timing of the Superman comic books,
nestled between two World Wars, first published right on the precipice of World War 2. Escapism serves to distract us from the struggles
of every day life. So it’s fitting that during an economic downfall
we’d see so many escapist films perform so well. Movies are expensive. Even the “low budget” films typically
cost millions of dollars to produce. And with the economy where it is studios want
to make absolutely sure that they’re going to make their money back, and as we all know
the best way to do that is through ticket sales in theaters. It’s not uncommon for movies to make back
their entire budget in the opening weekend alone , so the typical strategy, certainly
with a bigger budget film, is to put it in a few thousand theaters, let it run for a
few months and pray that it does well. So where does a film like Synecdoche, New
York fit into all of this? Let’s go back to 2008. The film was distributed by Sony, who also
happened to be the distributor of one of the highest grossing films of that year, Hancock. The film was met with a mixed response but
what it didn’t achieve in acclaim it more than made up for in box office revenue. Domestically(in the United States), Hancock
pulled in $227,946,274. Synecdoche, New York? $3,083,538. Looking at those numbers alone, it’s easy
to see why Hollywood consistently pushes out these huge blockbusters, film is a business
after all, and businesses need to make money. And to make money you’ve got to spend some,
right? The more theaters the better. Take Hancock, during the height of its exposure
it was playing in nearly 4,000 theaters. Now given the fact that Synecdoche, New York
is an arthouse film, not a big budget super hero movie, we can’t expect it to get the
same sort of exposure, that would just be naive. But what would your guess be, half the exposure? Maybe, twenty percent? Try three. Three percent of the same exposure. Only playing in 119 theaters during its peak. And if that doesn’t hurt enough on its own,
here’s a shortlist of some of the films that saw a wider release that year. Including these lovely films Sony thought
you would rather see than Synecdoche, New York. Yes, it’s confusing. It’s weird, some might find it boring and
nonsensical. It’s experimental and just outright different
from almost anything else we see, it’s not a film for everyone, I get that. But neither is You Don’t Mess with the Zohan. But that’s the climate of cinema right now,
that’s the kind of movie that Hollywood thinks you’d rather see. And I don’t know about you, but that is something
I can’t just let slide. They’ll take one look at one number, total
box office gross, and are satisfied to speak for us, assuming we’d rather see some awful
Adam Sandler comedy than the genius work of Charlie Kaufman. These aren’t movies that will be cataloged
into the Library of Congress. They won’t be listed as one of the 1001 Movies
to See Before You Die or crack the IMDb top 250. They’ll exist in the collective conscious
for as long as they’re being advertised to us, and then are immediately forgotten. But maybe you’re still not satisfied, just
because Synecdoche, New York was in less theaters doesn’t mean it would have miraculously made
a ton of money just by getting greater exposure right? Wrong. Again, using Hancock as an example, after
doing some easy calculations you can find that the weekly average per theater for Hancock
was was $6,121. Synecdoche, New York? $4,173. Obviously that is a smaller number, but keep
in mind, Hancock had a $150 million budget to recoup, Synecdoche, New York only had $20
million to recover. Which means that if it had kept a consistent
theater average, and ran for say, 11 weeks(the same amount of time Hancock was in theaters)
even on just 500 screens, it would have made its budget back, and even a small profit,
imagine how it could have performed if you put it on 1,000 screens. What I think may be even more compelling data
to look at is the audience retention. Hancock opened 4th of July weekend to $62,603,879
domestically, which accounts for 27.5% of its total domestic gross. By comparison Synecdoche, New York had a much
smaller opening weekend($172,194), but that represents just 5.6% of its total domestic
gross. Clearly showing that while many people went
and saw Hancock opening weekend, the audience attendance died way down in the following
weeks. Seeing a 50% drop in ticket sales in its second
week alone. Meanwhile Synecdoche, New York didn’t see
a drop like that until it was 9 weeks into its run, and as a matter of fact it saw an
increase in sales in its 3rd, 4th, and 5th weeks. What this data illustrates to me is that if
this film was shown in more theaters, based on the performance it had in what theaters
it was shown in, that it could have seen exponential growth at the box office, which, at the end
of the day, is what these studios care about. They’re sabotaging these films before they
even have a chance, and they’re ignoring important data in favor of the final total, disregarding
the fact that you can’t possibly reach the same numbers without the same exposure. It’s just simple logic. Imagine you and a friend each recorded their
own album. Imagine their album gets into big retail chains
like Wal-Mart or Best Buy. Imagine seeing it on Spotify, iTunes, Amazon. Seeing constant ads pop up on YouTube or Facebook. Now imagine your album sitting on a shelf
in some mom and pop music shop. When you’re limiting exposure on such a huge
scale like that, sales are not an accurate reflection of the quality of art, nor a reflection
of audience demand. It’s a reflection of audience awareness. How many people pay to see a movie they know
nothing about? Hell, let’s assume they have heard of it,
let’s assume they really want to see it. Are they willing to drive a hundred miles
or more to do so? Look at the theater attendance for Synecdoche,
New York within that context and tell me the demand isn’t there. Studio executives just aren’t interested in
taking that risk. Because they can pretty safely assume that
you’ll pay to see their new big budget blockbuster, and very rarely are they wrong. But in their eyes it’s this shot in the dark
with something unique like Synecdoche, New York, and obviously there’s plenty of potential
for box office disasters with a film like that even with proper exposure. So how do you know which arthouse will make
money and which won’t? It’s pretty simple, the movie has to be good. But that’s precisely the problem, most of
the people in charge of getting movies made are business minded, not film minded so they
have no idea what makes a good movie. They could compare the scripts for The Dark
Knight and Batman Forever and genuinely not know which of the two was the better script,
or which would make a better film. Too often when they try and push something
arthouse, it’s just not a very good movie, and when it under-performs in theaters they
blame the fact that it’s an art-house film and that people just aren’t interested, when
in reality it’s just a bad movie. So what we get are movies that appeal to the
lowest common denominator, they play things as safely as possible and just make sure to
include a likeable cast and some decent special effects. Perhaps the most recent example that stands
out to me is The Force Awakens, which basically gives us a carbon copy of the plot of A New
Hope. Seriously, if you missed it the first time,
watch the two back to back and tell me it’s not almost identical in terms of story. Every Frame a Painting released a brilliant
video on this subject, discussing the Marvel films use of music, and how they consistently
choose what’s unobtrusive and safe over what’s memorable. It’s not to say all of these movies are bad,
just that they’re forgettable. And that’s a problem, not just for people
like me who are passionate about cinema, but for the industry itself. To shift the focus back to Synecdoche, New
York. The film was a commercial failure, and because
of its poor box office performance it took Charlie Kaufman seven years to get another
film made. “Because it lost a fortune, and because
it happened in 2008 when, you know, the economy tanked. And the movie business changed, completely
instantly, into superhero garbage.” “Did you need a break, or you just couldn’t
get somebody to-” “No I was desperate to get things made. I mean, it was a really difficult time for
me, and I’m still in the middle of it. I still can’t get things made. Nothing has changed. I mean, Anomalisa, the movie I just made only
got made because, you know, we Kickstarted it and then we found money from a guy who
wanted to finance it. There was no studio involved.” People want good films. We want to see movies that inspire us, fill
us with wonder. Because stories matter, they help us better
understand ourselves, they help broaden our world view, and open our minds to empathy. And when we see the same story regurgitated
over and over we’re not gaining anything new. Just another distraction amidst a sea of nothing
but. You’d be hard pressed to find a film analysis
of Hancock, or Twilight, or almost any of the other huge films released that year. But you’ll see something like Adam’s four
part series “The Genius of Synecdoche, New York” or my own “Looking Through Caden’s
Eyes” (wink wink, click click). Because that’s the kind of movie that will
stand the test of time. And that’s the kind of movie we need more
of. I’m not saying we should banish the blockbuster
altogether, in that same year we saw the release of The Dark Knight, Wall-E, and The Curious
Case of Benjamin Button, all of which had pretty sizable budgets and wouldn’t exist
in a world without blockbusters. But as long as almost every movie that gets
made has a huge budget, they’re going to have to make concessions to appeal to the biggest
audience possible to recover the cost of making the film. And the more people go and see those sorts
of movies, the less room there is for a film like Synecdoche, New York to exist in the
first place. So how can we change this? With the election fast approaching, voting
is on everyone’s mind. So next time you go to the movies, think of
it as a voting booth. Your wallet is your ballot. Even though it may not seem like it, the film
industry is a democracy. Studio executives may not listen to much,
but they do listen to money. So when the money rolls in and they consistently
see huge numbers for their blockbusters, they see that as your sign of approval to keep
them coming. Imagine fervently opposing Trump but donating
to his campaign, it just doesn’t make any sense. If you don’t want more sequels, remakes, or
reboots. If you’re sick of all of the style without
substance, stop donating to their cause. Be conscientious with your money at the theaters
just like you would with your vote, it quite literally is what decides what films get made. So next time you’re at the movies, maybe get
a ticket for something a little more off the beaten path, it’s the equivalent of supporting
your local businesses which is something I think we can all agree is a good thing, and
if you want to see more memorable and unique films get funded, understand that you have
to put your money where your mouth is. If you enjoyed this video and would like to
support this channel you can support me on Patreon, or you can like and share this video
to help more people see it. Any help is always greatly appreciated. If you’re interested in more industry discussion
my video on Death Proof discusses some of the film vs. digital debate going on, and
if you’re interested in more about Synecdoche, New York I think my most recent video may
be worth your time. And as always, thank you for watching, and
I’ll see you next time.

💲 Money Creation | How does it work?


Money creation: described by many as the biggest
scam in the history of mankind; for others it’s a blessing and a driving force of the
economy. For John Maynard Keynes it was a process that
“engages all the hidden forces of economic law on the side of destruction, and does it
in a manner which not one man in a million is able to diagnose.” We hope that after seeing this video you will
be this one man in a million. Let’s look at the case of US dollar creation,
as it is a global reserve currency. Many people don’t realize that any dollar
spent by the government sooner or later, one way or another, will be taken from the taxpayers’
pockets. The government can finance new spending in
several ways. Raising taxes is one way to do it, though
this method is unpopular. Another option is to cut spending in some
sectors; but this can provoke dissatisfaction or even social unrest for the groups cut off
from the money faucet. However, there is another option. The government may increase the budget deficit
and thus finance current expenditures at the cost of increasing debt. The US Treasury can issue securities like
government bonds. Simply put, a bond is a promise to repay a
certain amount of money with interest after a certain date. It constitutes a debt obligation. The government bonds are sold to financial
institutions at auction. By itself, issuing bonds doesn’t necessarily
lead to money creation. Bonds can be bought by a private individual
with previously saved money. However, some bonds are bought by means of
open market operations by the Federal Reserve, which is the US central bank. The process goes as follows: The Fed buys
bonds from a commercial bank by issuing a check in its own name. There are no savings in the Fed’s account. The Fed reports bonds on the asset side of
the accounting equation, and on the liabilities side the Fed reports new money equal to the
value of the check. When the check is received by a bank which
is selling the bonds, the check simply becomes a new money in circulation. Complicated? Well, let’s try to simplify our story here. Let’s just skip the intermediary, the financial
institutions. The government issues bonds and then sells
them to the central bank who buys them with newly created money or, in other words, the
check for the government debt. What we now call money, or more precisely
monetary base, is created by the fact that the two institutions exchanged paper or digital
records. Each asset purchased by the Fed increases
the monetary base. Government bonds are interest-bearing, so
it is necessary to pay interest on each bond issued. This is called debt service. In order to pay for an existing bond the government
usually just issues some new bonds. This doesn’t seem to be reasonable at all,
does it? Imagine if you borrowed some money, and spent
it all at once. Now suppose that you took another loan to
pay off the previous debt, even though you were still paying interest. This is called “rolling over” debt. Although the face value of the loan is never
repaid, the periodic interest is. This procedure is listed among other budgetary
items as the cost of servicing debt. These costs are incurred regardless of whether
the money is created or not. When the citizens buy bonds from the government
for their savings, the interest on the debt is still paid. At the same time the Fed gives earnings from
interest to the government. Thus it is cheaper for the state to borrow
through monetization of the debt, rather than to simply sell bonds. It is important to understand that in this
way the debt becomes a burden for everybody and for years to come, regardless of whether
the debt was incurred by involving money creation or not. Debt equals borrowing from our future prosperity. Money creation exacerbates the problem further
by reducing purchasing power of money holders, and by allowing for a greater debt than would
be possible otherwise. However, the monetary base is only one narrow
measure of money; let’s see what happens next. The government still spends money on things
like the military, pensions, social programs, and many other things. So the money is eventually received by the
public one way or another. This money is then deposited by the public
in commercial banks. As you already know from the previous video
about fractional reserve banking, in a process of lending to the public the commercial banks
can in turn create even more money based on the newly deposited funds. About 95% of the US currency is created precisely
in this way, rather than being issued directly by the government. If you watched our video about inflation,
you probably already know the effects of money creation. Each new dollar reduces the purchasing power
of every dollar in existence. This is why inflation is sometimes referred
to as a hidden tax. Not many people understand this phenomenon. Most of us just feel that each year we can
buy less and less for the same amount of money. But it is easier for some to put blame on
the greed of entrepreneurs who raise the prices. To sum up: each newly created dollar causes
the purchasing power of all other dollars to decrease. As a result of this process, the dollar’s
inflation is also exported abroad due to its global position as both reserve currency and
a unit of account. You may have noticed that throughout the entire
process the newly created money is based on debt. When the Fed increases the monetary base,
the public debt also increases. And granting a loan by any of the commercial
banks necessitates an act of fiduciary media creation. The money thus created ceases to exist once
the debt is repaid. Without further borrowing, the repayment of
the debt would have resulted in a strong monetary deflation. Economics Professor Robert Murphy once said:
“if people in the private sector ever paid off all of their debts, and the federal government
paid off all of its bondholders, then the supply of US dollars would be virtually extinguished.” In spite of this fact the money is not the
same as debt. The bonds and loans are. Perceiving money as debt is a rather popular
misconception. Inflationary policy not only reduces the purchasing
power of money, but it also leads to clusters of malinvestments, as we have already seen
in our video entitled “Austrian Business Cycle Theory”. For this reason, many Austrian economists
oppose this kind of monetary policy, and they even consider the very existence of central
banks as detrimental to both society and economy. Please visit econclips.com where you will
find our other videos. You may also visit us on Facebook. If you liked this video, please share it with
your friends and subscribe to our channel, because our next videos are coming soon. You’ll find the links in the description
below.

TOP 10 MARKETING LAWS OF SUCCESS बिज़नेस के १० कानून | SeeKen


Hello Friends, no matter how much efforts you put and make a great product if you don’t inform about your product to people and keep it hidden, then nor you or others will get benefit of that awesome product hence it is very important for you to inform about your product to others or in other words it is important for you to do marketing for your product Marketing is one of the most important part of any business hence as per 2016-2017 research, Companies on average invest 12 percent of their Revenues on Marketing big companies invest more compare to small companies as per 2018 reports, $630 billion will be invested on marketing worldwide Marketing is not only beneficial for business but for other things as well for example when a person wasn’t getting a job like many at that time what he did he created a huge bill board having his face on it IN which he Wrote HIRE ME As a result of which, many big companies offered him job because of his unique marketing where normal people weren’t getting a single job, he succeeded in getting good job coz of marketing from so many job offers he chose one best job and started working there hence as per me it is very important to understand about marketing in this competitive world because its a fact that a person who knows the perfect use of marketing will be successful in life for sure you all know the importance of marketing, but the main question is how marketing should be done hence today will discuss about it: no matter how awesome aeroplane i will create by putting lot of efforts money but while making that plane if i forget about physics law, then no matter what i do, that plane will not work similarly no matter how much money you invest if you don’t understand marketing laws, your marketing will not give you good results Author Jack Trout and Al Ries has Invested 25 years of their lives and came up with 22 marketing laws which is followed by many companies and which helped them to become a huge companies in the market and companies who ignored these laws has wasted billion dollars in marketing and is still wasting without getting desired results hence today i will share 10 laws out of that 22 immutable laws, so that you can do best marketing and can get best results so let’s begin… No.1) Law of leader this law says that instead of competing by becoming better than others, it is better you should become a market leader example: suppose you are going to some village by driving a car while driving you see many cattle on your way, you find them in your way many times hence you won’t be much interested in looking them but suppose if you see purple buffalo in your way, then what would be your reaction that buffalo will for sure grab your attention and you will be very interested in looking that buffalo and if possible then you will get out of you car to see that buffalo closely similarly if you want to make your business successful then do something different by creating same product again and again just like others and doing same marketing like others will not give you same attention or better attention you can get good attention and results by doing something different Novelty attracts attentions if i ask you who was the first person to land on Moon then your obvious answer will be Neil armstron and if i ask who took the second step on moon, then you will say obviously Neil Armstron(jokingly) well jokes aside, but yes usually second person name doesn’t get as popular as the first person hence become market leader, prepare something new, do something different do create new useful products which weren’t created before this will give you advantage and help you to grow in marketing example, coca-cola was the first company who made such different types of cold drinks similarly Apple was the first company to bring new features in ipod, iphone, mac Apple was the first company to bring new features in the market which was later copied by other companies, hence such companies who did something new became the leader of the market and become very successful no.2) Law of Category You must have no idea about the second person who has landed on moon but if you are an Indian then it’s a high chance of you to know About Kalpana Chawla Why? Because she was the first indian Origin women who landed on space here law of category says that yes it is possible that many a times you don’t become a market leader because someone has already grab the position which you have thought to acquire but still you can become a leader in some other category just like Kalpana, she was from Indian Origin which was from other category, hence even she become famous similarly you will see that many big companies become huge not because they were the leaders but because they become leader in different category Such As Nike become popular in shoes category, Yes IBM was the first company to create computers Dell became the first company who used phones to sell computers, hence it become $900 million company similarly, you also become leader of any different category if you can’t become leader of entire market No.3) Law Of Mind this law says that many a times it is not necessary to be first in the market however its very important that your name clicks first on people’s mind example: Google wasn’t the first search engine, but today google is so successful because today when people want to search anything on internet the very first name which clicks on their mind is google similarly, if any person is hungry at home and what to eat something quickly then the first name which come on their mind is Maggie Because maggie has done a great marketing by saying maggie gets cooked in 2 minutes which can satisfy your hunger that too by providing amazing taste now many things can’t be true, but just because it clicks first on our minds, hence many people buy it hence even you stick your product name on people’s mind by doing proper marketing No.4) Law of perception this law says that marketing isn’t the battle between product and services instead it is a battle of creating perception about your product and services example Apple recently is launching many products and services which aren’t great is performance compare to other competitors, but still people buy Apple why? Because people have a certain perception related to Apple Like Apple is the highest quality premium product and it is the best don’t take me wrong, it’s not like that Apple doesn’t create quality products in fact apple is one of the best in creating quality products but due to Steve jobs and Wozniak there’s still high luxurious perception amongst people related to Apple that they don’t even think of buying any other brand in front of Apple even if there’s better option available in the market similarly even you should create an awesome perception about your product amongst people No.5) Law of Focus if i say Get in 30 minutes or else free so which company will appear in your mind, DOMINOES Right? because through marketing they made very clear to us that if we want pizza’s quick then d contact dominoes similarly many companies focus of specific things so that for that one word, line or for that one thing people remember their product For example, if i say THAND MATLAB In front of 90s people, then their obvious answer will be Coca-Cola because While marketing, They stick that phrase or statement in our minds like if you want to drink something cold or thanda then it should be Coca-Cola similarly, even you focus on any line, phrase, statement or emotion and stick your brand on people’s mind No.6) Law of Exclusivity this law says that any company should not use same line or word used by the other company should avoid it for example, many other companies used 30 minutes or free line just after the used of Dominoes many tried to copy Dominoes but they didn’t get the success like dominoes because while using the same like they were unknowingly doing marketing for Dominoes they were making people remember about dominoes rather than their brand No.7) Law of Ladder here you must remember in which position you stand in Market LADDER AND AS PER YOUR Position you must do marketing for example: Hert was American Car Rental company which was in the no. one position and at that same time Avis company was at second spot by understanding their Second Spot, Avis started marketing campaign by saying That we are at no.2 spot, hence we put more efforts, do more hard work and try harder hence choose us and with such marketing They really saw great results their campaign received a huge success and they earned a lot of money NO.8) Law of Dwality whichever market you go, whatever product you create, you can never be the only person in that market Someone will for sure come to compete with you, and on the other side, there can be many people already in the market ladder in which you are going but at the end it would be a race between two people Example: Coca-cola vs Pepsi Marvel vs DC Mc Donald Vs Burger king etc.. but the best thing is you can use this competition and can make people your strong supporters as i already said in my earlier video, people love to take sides it hence it would be best to market your believes and features which are different from the competitor with this people who trust your believes will become your strong supporter No.9) Law of Opposite many companies make the mistake by competing with the strong points of the market leaders another example of Dominoes, when Dominoes was doing 30 minutes or else free marketing at that time many tried to do the same marketing here author says that it would be better if they would have done the marketing like like we take extra time but provides best quality and taste pizzas hence law of opposite says that in wrestling the way opponent uses the force of opposite person to make him fall inside the ring, similarly you become strong by making market leader strong point weak hence become strong by marketing something opposite of market leader No.10) Law of Perspective when i was kid, at that time i used to think why such huge companies invest so much money on such ads which aren’t even useful? example, in the middle of the programme if coca-cola ads come, then person obviously after watching that ad will not switch off the tv and walk out of home to drink coca-cola but when i become little mature at that time i came to know that such ads help them for long runs like whenever person is out and thirsty and when they go to any shop the very first thing which click their mind would be coca-cola and chances of them taking that brand will become high and with such ads brand value will also increases etc i realised that these ads are good for long term and same thing is taught by this book author says that few ads are good for short term too example, many companies starts sale within a year they provide 50 percent discount on their products now with this they earn lot of money in short term but in long term many customers don’t buy products from them in normal rates they wait for discounts now with these examples want to say that ads effect stays for limited time period if you do marketing for quick results then it won’t give long term benefits and if you do marketing for long term then maybe you don’t find benefits in short term but it will help you in long run by building strong customers these are 10 laws out of 22 from the 22 immutable laws of marketing book by Al Ries and JACK TROUT if you want part two for this book then do comment in the comment section do like this video if you find it useful, do comment and share this with people who have interest in business if you don’t want to miss such useful free book summaries every week then do subscribe and click the bell icon, only then you will receive notification of my every new video upload on Sunday’s if you want to learn everything from this book then do buy this book from the description link or if you want free audiobook of this book then can take it from seeken.org/audible audible is an amazon company which gives free trail for a month only then they’ll charge Now finally thanks for watching…..