Nathan For You – Dumb Starbucks – Open for Business


– WITH OUR SIGN NOW ON DISPLAY,
MY PLAN QUICKLY BEGAN TO WORK, AS PEOPLE STARTED COMING IN THINKING IT WAS
AN ACTUAL STARBUCKS. – OH, DUMB STARBUCKS.
OKAY, OKAY. – OH, YOU THOUGHT
IT WAS STARBUCKS. – I DID. – BUT THE FEW CUSTOMERS WE DID
GET SEEMED TO HAVE TROUBLE UNDERSTANDING WHAT WE WERE
ALL ABOUT. I MEAN, LEGALLY SPEAKING, THIS STORE HAS TO BE CATEGORIZED
AS AN ART GALLERY, SO WE DON’T HAVE TO ABIDE
BY THE SAME HEALTH REGULATIONS AS A STARBUCKS WOULD. I MEAN, WE DON’T WANT ANY OF
OUR CUSTOMERS TO GET SICK. BUT IF THEY DO,
TECHNICALLY, THAT’S PART OF
THE ARTISTIC EXPERIENCE. THINGS WERE OFF
TO AN OKAY START. BUT AS THE DAY PROGRESSED,
I BECAME FRUSTRATED WE WEREN’T GETTING THE AMOUNT
OF CUSTOMERS I EXPECTED. SO I HEADED OUT TO A NEARBY
COFFEE SHOP TO TRY AND SPREAD THE WORD
ABOUT MY NEW BUSINESS. JUST SO YOU KNOW,
THERE’S A DUMB STARBUCKS THAT’S OPENED UP
DOWN THE BLOCK. – OKAY.
– OKAY. IT’S BASICALLY THE SAME COFFEE.
CHEAPER PRICES, AND– – DUMB STARBUCKS?
– YEAH. TODAY, YOU KNOW, YOU CAN HAVE
A FREE COFFEE ON ME. – I UNDERSTAND YOU’RE TRYING
TO PROMOTE YOUR COMPANY. – RIGHT.
– I ADMIRE THAT. BUT THAT’S GREAT.
YOU CAN’T DO IT ON STARBUCKS’ PROPERTY.
– AND I ADMIRE YOU. AND I WILL BE–
– AND EVERY TIME I STEP BACK, YOU KEEP TAKING A STEP FORWARD.
– NO, I HAVEN’T MOVED. – YOU HAVE.
WE STARTED OVER HERE. – NO, WE STARTED RIGHT HERE. – BUT YOU NEED TO WALK THAT WAY.
– OKAY, I WILL. – UNFORTUNATELY, MY MARKETING
EFFORTS WERE CUT SHORT. BUT I WAS AT LEAST ABLE
TO GET SOME FREE SUPPLIES. WITH AN UNDERWHELMING
LAUNCH DAY, I BEGAN TO FEEL LIKE I PUT IN
ALL THIS EFFORT FOR NOTHING. BUT THE NEXT MORNING
THINGS CHANGED. JEREMIAH CALLED ME TO SAY
THERE WAS A LINE OF OVER 15 PEOPLE AT THE STORE. THEN I SAW PHOTOS
OF MY SHOP POSTED ON A STRAIGHT BODY BUILDING
MESSAGE BOARD. BUT I COULDN’T HAVE FORESEEN
WHAT HAPPENED NEXT.
– A NEW COFFEE SHOP
WITH A FAMILIAR NAME
CREATING QUITE A STIR
IN LOS ANGELES.
THE COFFEE SHOP–GET THIS–
IS CALLED DUMB STARBUCKS.
– THAT LOOKS EXACTLY
LIKE A STARBUCKS.
THE LOGO, THE LETTERING,
THE GREEN COLORING–
HOW DO THEY GET AWAY
WITH THIS?
– BECAUSE THEY PUT THE WORD
“DUMB” ON TOP OF STARBUCKS,
SO THEY’RE PARODYING
STARBUCKS. – A COFFEE CHAIN NOTORIOUS
FOR SUING IMITATORS MAY HAVE FINALLY
MET IT’S MATCH. – AT THE COUNTER, CUSTOMERS
CAN ORDER A “DUMB VENTI” OR BUY A CD
OF “DUMB NORAH JONES DUETS.”
– SOME PEOPLE WAITED IN LINE
FOR UP TO AN HOUR.
– IT’S AN ART GALLERY WHERE
COFFEE IS CONSIDERED ART. – WHAT’S THE POINT OF THE ART?
I MEAN, WHAT’S THE MESSAGE?
– I DON’T KNOW.
– [speaking Spanish] – [speaking Korean] – I WAS STUNNED. WE HAD MORE CUSTOMERS
THAN I EVER DREAMED OF. AND WITHIN 24 HOURS,
DUMB STARBUCKS HAD BECOME
A WORLDWIDE SENSATION. – YEAH, THERE’S ABSOLUTELY
ARTISTIC VALUE HERE.
– TO ME, THIS IS A PROTEST.
THIS IS A PROTEST
AGAINST THE BIG FISH.
THE LEVIATHANS OF STARBUCKS.
– IT WAS COOL THAT PEOPLE
COULD DRAW THEIR OWN MEANING
FROM A BUSINESS THAT
WAS JUST THERE TO MAKE MONEY.
– THERE’S A RUMOR
THAT IT MIGHT BE BANKSY
AND WE’RE ALL REALLY EXCITED
ABOUT THAT. – I HAD INADVERTENTLY
CREATED SOMETHING THAT WAS ON PAR WITH ONE OF
THE WORLD’S GREATEST ARTISTS.
– SOMETHING TIED TO AN ART
INSTALLATION.
MAYBE THIS IS BANKSY.
– BEFORE I KNEW IT,
CUPS FROM MY SHOP
WERE SELLING ON EBAY
FOR $500 A PIECE.
AND SWINDLERS WERE EVEN TRYING
TO CASH IN ON THE HYPE
BY HOCKING FAKE MERCHANDISE
OUTSIDE THE STORE.
BY THE END OF THE WEEKEND
I REALIZED THAT DUMB STARBUCKS
WAS A BIGGER IDEA
THAN I EVER THOUGHT IT COULD BE. SO I GATHERED THE WORLDWIDE
MEDIA TO ANNOUNCE THAT WE WERE EXPANDING. [cheers and applause] HI. I’M PROUD TO ANNOUNCE
THAT WE’LL SOON BE OPENING A SECOND DUMB STARBUCKS LOCATION
IN BROOKLYN, NEW YORK, WITHIN THE NEXT TWO WEEKS. [cheers and applause] MY BUSINESS WAS NOT ONLY
A BONA FIDE SUCCESS, BUT FOR THE FIRST TIME
IN MY LIFE IT FELT LIKE PEOPLE ACTUALLY
WANTED TO BE AROUND ME. WHATEVER I HAD DONE
RESONATED WITH THE ENTIRE WORLD. AND THE ATTENTION
WAS LIKE SUNLIGHT ON MY SOUL.
MY ENTIRE MARKETING PLAN
DEPENDED ON USING
THEIR CORPORATE LOGO
TO GET ATTENTION.
AND THE ONLY WAY TO LEGALLY DO
IT IS BY USING “DUMB.”
– EVERY MAJOR NETWORK IN AMERICA
WANTED TO KNOW MY STORY. – NATHAN FIELDER. – I WAS INVINCIBLE. AND I HAVE TO ADMIT, THE VIEW
FROM THE TOP WAS PRETTY NICE. WE’RE ALSO FAMOUS
FOR OUR PASTRIES. I BROUGHT YOU SOME, ACTUALLY.
– OH, OKAY. YEAH, GREAT. – I BROUGHT SOME
OF OUR PASTRIES, YEAH. – OH, THOSE LOOK GREAT.
[audience laughs] WHAT DO YOU CALL THESE?
ARE THESE THOSE– – I BROUGHT MUFFINS TOO.
– OH, LOOK AT THAT. – THESE ARE OUR FAMOUS PASTRIES.
– ISN’T THAT WEIRD. IT SAYS VONS ON THE SIDE.
[audience laughs] – I WAS ALL SMILES
AND MY HEAD WAS IN THE CLOUDS. THEN ALL OF A SUDDEN,
REALITY HIT.

Nathan For You – Failed Business Ideas – Extended


– The one thing I’ve
learned over the years is that you can’t be afraid of failing. In fact on my show when I help businesses I fail all the time. I’m normally shy to show those moments but tonight I’m going
to make an exception. So let’s take a look now at
some of my greatest failures. One of my least popular ideas was for a completely germ-free hot dog stand. At outdoor food carts it’s easy for germs to transfer from money to your food so to completely eliminate this I designed a hands-free method to apply
condiments to the wiener. Also, there would be a second employee whose only job is to handle the money. – What are you doing with the wallet? – We’re doing a germ-free experience so you don’t handle your own money. – [Customer] Oh really? – [Nathan Voiceover] But
people were a bit annoyed with the money handling part. – Can I have my wallet back? – And the hands-free onion dispenser proved to be problematic as well. So you have to up, one up one down, and when it hits the table
the onions will fall. – [Cart Owner] Drop it, keep
droppin’ it, up down, drop it. – [Nathan] Harder. Fast. – [Customer] This is not gonna work. – That’s nothing to do
with the contraption, if you drop a hot dog you drop a hot dog. The public just wasn’t ready for the germ-free hot dog experience. So I laid the concept to rest. Next, I had an idea for a tearless way to tell a child that their pet has died, to be an upsell service
for an animal hospital. The concept was to make a video of the pet while it’s still alive telling the child it’s in animal heaven now. I hired the only voice
actor that responded to my Craigslist ad to be the dog, but when we showed it
to the owner’s child– (fanning harp music) – Oh, it’s me, Madi, I’m in heaven now. So sorry I died, I miss you so much. I’m happy here so I’m not coming home. – No, she doesn’t. – No. – Aw. It’s okay. – [Nathan Voiceover] He
hated his dog’s voice. Another flubbed idea. Next, we all hate paying
those pesky ATM fees that charge us up to three dollars for basically doing nothing. So I designed an ATM that
cleans your card during the transaction so you get
something for your money. No transaction fee, just
a card cleaning fee. But my mistake was that
the washing process took almost seven minutes and
people who were in a hurry got a little frustrated. It still surprised me because the machine was doing a thorough job
but even after all that, people still didn’t think
their cards were clean enough. – This is not clean. – That looks cleaner. – No, there’s still dirt right there. – [Nathan Voiceover] People
just weren’t as excited about it as I had hoped. And lastly, my favorite ideas
don’t just help with business, they’re good for the community as well. So I approached a bar
with an innovative way to stop drunks from
getting behind the wheel. The concept was to have a
street magician stationed outside the bar performing a
magic trick that allows him to secretly test the Blood Alcohol Levels of patrons as they leave. And with my background in
magic I offered to test it out. – For my final trick I’m
gonna need your keys. – My keys? – Yes, great, give the wand a blow. (exhales) Okay, a little bit harder,
right into the top. (hollow whistling) Okay, and you are over the legal limit. – [Man] Okay. – Blood Alcohol so your keys are gone and I cannot give them back to you. – Okay. – Sorry. – [Nathan Voiceover] But
that’s when I realized the flaw in my idea. If I held onto his
keys, and he took a cab, the guy couldn’t get into his apartment. – Could I get my keys please? – I can’t because you’re drunk. – Please give me my keys. – [Nathan Voiceover] And the
only solution at that point was to drive him home. – You live far. – I know I do. – [Nathan Voiceover] Also
once I got him home I realized I couldn’t just give him his
keys until he was asleep, or else he might go out and drive again. – You need to see me sleeping? – I need to see you fall
asleep before I leave your keys or else you might take
them and go out again. You don’t brush your teeth before bed? – Usually not, I usually
brush my teeth in the morning. – Really? – Yup. I know it’s kinda gross
but nobody else is really paying attention to the
way my breath smells. – [Nathan Voiceover] So
I had to put him to bed and make sure he went to sleep. ♫ And if that looking glass gets broke ♫ Mama’s gonna get you a billy goat – [Nathan Voiceover]
Before I left his keys. So as you can see, even the
greatest minds fail sometimes. – [Customer] Ohh!

How the Wachowskis Construct Revolution | Big Joel



Bukowski films are all about revolution in the first matrix neo is a militant hero who is opposed to machines and the false world they've created in V for Vendetta V fights against an authoritarian regime and in speed racer speed tries to defeat an enormous capitalist conspiracy but when you look closely at these films you find that they don't only share revolution in common they also share a very particular vision of what revolution means how it acts who it serves to help and who it serves to harm I hate this place and that's what I want to talk about how the Bukowski's construct rebellion and dissent in oppression in these three films so that's this video how the Bukowski's construct revolution there are three main features that define OA Kowski revolution and these three things are at the heart of the movies I'm talking about fundamental to the stories they're trying to tell the first is that the revolutions of these films aren't centred on changing material realities they're not about making the world a more equitable place or on redistributing wealth rather the revolutionaries in these films focus their energy on knowledge and ideas it is the mental projection of your digital self they recognize that the world as it is conceals truth from its people and their goal is to reveal that truth look at the matrix neo here doesn't want to free people from computer control because the matrix treats people badly in fact the worlds of the matrix is the best it possibly could be did you know that the first matrix was designed to be a perfect human world or everyone would be happy it was a disaster really the only reason that neo is opposed to machine rule is that what it produces is artificial it's not the truth and so it must be stopped there's nothing else to it or look at V for Vendetta yes V is opposed to the authoritarian regime because it hurts people but more importantly he fights it because it's founded on lies and it is he's just that target should not be an enemy of the country but rather the country itself but the end result the true genius of the plan was the fear fear became the ultimate tool of this government we might ask why is it necessary within the narrative that this police state be founded on a false terrorist act what an oppressive ruling class that formed because of real safety concerns be any better within wachowski logic the answer seems to be no in this film a government can be bad for a lot of reasons but for it to necessitate revolution it needs to produce a false reality this is true in speed racer' to the society of this film is one totally controlled by capitalist enterprises but it's not like we see how corporate rule has made the world a worse place no one is noticeably oppressed or treated unfairly instead our big problem with business in this movie comes down to they fix racing and take away its beauty that's what racing is about it has nothing to do with cars again it's not material events that make a system bad it's the concealing of truth the second trademark of a wachowski revolution is that no matter what the system of oppression consists of capitalism authoritarianism or machine rule it always feels impenetrable in the matrix of the false reality that computers have built for us is absolute most people go about their lives with no knowledge that they are a cog in a massive machine is a computer-generated dream world in V for Vendetta the ruling class is untouchable the leader is posed as this Big Brother guy larger than life and capable of controlling the truth to match his agenda and in speed racer the capitalists that controlled the world are so all-powerful that they are able to control all racers and fix all races posing powerful groups as impenetrable isn't a feature unique to wachowski films this conceit is actually very common in movies in star wars the Empire feels totally unbreakable in Avatar the fire nation is unbelievably powerful I have even in Rocky we have a sense that winning against Apollo Creed is impossible okay so this isn't exactly the most interesting thing to point out about these movies but it's an important aspect of the Wachowski perspective and it leads me to the third way that all of these film revolutions connect because the oppressive systems that these movies present seems so impenetrable and because they all produce false realities the only way to fight against them and defeat them is to have a guy who knows better and who shows the world a symbol of its own oppression okay so in the matrix the computers can't be defeated by the general population because they have no idea that something needs to be fought against so instead we get Morpheus and neo and friends people who above anything else are aware they know everything how the system lies to us and controls us and so they are the only people who can fight against it and in that pursuit the main weapon in their Arsenal's is that of symbols and ideas neo doesn't escape the meatrix through a bloody conflict he does so by accepting a simple he takes the red pill at the end of the movie neo makes it clear that he's not going to win through force but by showing people the story of their own liberation I'm going to hang up this phone and then I'm going to show these people which you don't want them to see I'm going to show them a world without you beaver vendetta has the same narrative gesture the whole movie is fixated on the power of stories and symbols what you want to lunch II really need is a story the story can be true or false the Guy Fawkes mask the blowing up of parliament the show made by Stephen Fry terrorist has been neutralized they all exists to show us that violence doesn't bring down the system icons do media does this logic is also at the heart of Speed Racer again the movie isn't focused on bringing down capitalism through physical revolt it's about one racer who's aware of how bad the man is and who is able to take him down by refusing to buy into his system he races and he wins and the structure of control comes apart really all three movies come down to one word no I will not accept the fake realities that computers offer me I refuse to abide by the law of a police state no I will not accept the fact that all racing is fixed to promote oil sales I don't think this kind of deals for me saying no is the important part of the revolution everything else is just decoration now that we have an understanding of how the Bukowski's construct revolutionary action I think it's important to ask is this vision disruptive one does it give us a narrative that we can use to better society and reduce oppression a lot of people would say yes I mean what Kowski films have a pretty big role in weird political discourse from anonymous to men's rights activists for some reason and while I can see why somebody would think that the directors are disruptive I don't agree in fact I think that the Wachowski revolution narrative is sort of artificial and toxic all these movies subscribe to the idea that the difference between the oppressed and the revolutionary is the Lucid autonomous figure who knows better than the rest of us that we the general population are just a bunch of docile sheeple who live in darkness and are waiting for our saviour to hand us the red pill this is not true we are constantly surrounded by information we can see clearly the way our society is inequitable how it produces suffering and any change to that society can't come from some dude who just knows better and says no to power it has to come from you know regular people who want things to change the Bukowski's have made a pleasant story here one that lumps us neatly into one of three categories the oppressed the oppressor and the one who knows and it's fun to watch because it's simple and gratifying but it doesn't match up well to the world we live in I think that more than anything else the Wachowski vision of revolution serves to impress upon its audience just how important their films are the Bukowski's are neo they are V and they are Speed Racer they and maybe only they can show us the symbols and stories that can set us free I don't think they're right about that if you didn't like this video then go ahead and take the blue pill forget you ever saw this video and go back to living your normal everyday life naughty you won't even know what you're missing but if you did like the video go ahead and click that subscribe button right now that's the red pill and you're gonna it's your you don't know right now everything you don't know it's gonna