WHO is the Fed Bailing Out? November 2019 Repo Market Update

Hey everybody. Jeff
Nabers here. Welcome back. We’re talking about the
fed repo bailouts. Why? Because they’re still going on and October
the news was the fed bailouts and the repo markets will continue until at
least November 4th it’s November 12th and I’m recording this and they’re
still doing them coming up. We have a serious problem. If you didn’t open your windows and
look out in the real world on paper, we’re in an economic depression, but because of all of this
financial engineering, we’re sitting here looking at a
scoreboard and add the control of that scoreboard is the federal reserve and
they’re manipulating the scores through interest rates to juice the stock
market up and to juice other measures of financial strength up when behind
the scenes there’s a lot of financial weakness. What the repo market bail outs represent
is that after a long string of the VAD winning battle after battle
in manipulating interest
rates to keep the economy propped up, we may be reaching
a point where they lose the war, so why are they doing the bailouts?
That was the topic of our last video. In this video we’re going to talk
about who is getting the bailout money. Comments were recently made by our fed
overlord Jerome. Okay, can’t say that. Okay. Let’s look at some recent comments
made by fed chairman Jerome Powell, where he spoke about banks
not as borrowers in the
repo market but as refusing to lend. So let’s just take this at face value
and not assume that it’s misdirection. This brings us to the question, who’s
borrowing the money in the repo markets? If it’s not, the banks found an interesting article
from wall street.com link in the description below. In this article it
brings an example of AGNC investment Corp, which is not a bank. It’s actually
a real estate investment trust. So here’s what AGNC has essentially done. They have raised equity
money from investors in the
amount of about $10 billion, but have been borrowed about
$100 billion from largely, you guessed it, the repo markets. So they’re borrowing from the repo markets
that under 3% interest and investing in mortgage back securities
at a higher level of interest. This is what’s known as a free money game. Borrow at one interest rate, invest at a higher interest rate and
the spread or the difference is your profit. So far so good,
right? What’s the problem? The problem lies in the
difference in timeframes. The investments they’re making
are longterm and they’re
making those investments with money that they borrowed short term. The majority of the money they have
borrowed is coming from the repo market, some of which is due back the next day, some of which is due back 14 days later, which forces them to have to roll
over the debt or renew the debt. So they’re constantly
reborrowing from the repo market. And this means that for their
scheme to continue to work, the repo market needs to continue to
offer cheap money at interest rates lower than what the market wants. Their is a bet that the federal reserve
will continue to successfully keep interest rates lower than what
a free market would provide, which becomes a bit troubling. When we saw the interest rates
spike to over 10% in September. Now it’d be clear, I’m not saying that specifically AGNC
needed a bail out or that AGNC is problematic or the
agency did get a bailout. What I am saying is that there are many
companies like AGNC who game the system and borrow cheap money and invest for
a higher interest rate and make that spread. They’re playing
that free money game, but it only works when the
interest rates stay low. So in a way we are nearing or at some
sort of major economic crossroads or tipping point. Interest rates serve
an important function in economies. Interest rates are between
borrowers and lenders, but over recent years the fed has stepped
in as an unrelated third party and push interest rates lower than
borrowers and lenders would agree to independently. As this has continued to occur, the structure of our financial system
has more and more begun to resemble that of the Soviet union and its central
planning and less and less resembling the United States financial system that led
to all the growth and prosperity of the 18 hundreds and 19
hundreds. So let’s recap. The repo markets to some extent are being
used as a source of artificially cheap capital to just make
free money out there, uh, with financial engineering in a way that’s
completely disconnected from the real economy as covered in previous
videos. In the real economy, real unemployment is extremely high. Consumer debt levels are higher
than they were in 2008 government. That levels are higher than everybody
thinks they are and higher than they were in 2008 and almost all
measures of the real economy. We have a serious problem on paper. If you didn’t open your windows and
look out in the real world on paper, we’re in an economic depression, but because of all of this
financial engineering, we’re sitting here looking at a
scoreboard and add the control of that scoreboard is the federal reserve and
they’re manipulating the scores through interest rates to juice the stock
market up and to juice other measures of financial strength up when behind
the scenes there’s a lot of financial weakness. What the repo market bailouts represent
is that after a long string of the fed winning battle after battle
in manipulating interest
rates to keep the economy propped up, we may be reaching a point where they
lose the war and when interest rates go higher, all of the funds and institutions and
banks and investors and various economic players who have been using strategies
that depend on cheap money will have some serious problems. Now, the fact that the bailouts are continuing
to happen in the repo market could mean that they’re working. It could also mean that they’re not
working and if they’re not working, we may see them switch from bail
outs to bail ins as a strategy. It’s an emergency measure that may
become necessary in the eyes of Congress. If these cracks in our
system continue to spread. I’ve been promising you a video
on bail ins and it is coming next, so make sure that you are subscribed.
If you’re not already subscribed, if you like staying plugged
in to financial news, that empowers you to take control of
your finances and bail out yourself. Then made sure that you click the
like button and a comment below. Let me know what you thought of
the video. That’s it for this one. I’ll see in the next one where we
talked about bail ENS. As always, check the links in the
description for further resources. Thanks for watching and I’ll
see you in the next video. [inaudible].

Can You Get Quality Online Leads in the Real Estate Business?

Hi, today on ICC TV, we’re going to be talking
about online leads. Are online leads really the devil, are they
really the evil thing out there in real estate? You know, you hear a lot of controversy about
this and several real estate groups. And we’re going to have a conversation today
about online leads and what they are. Hi, my name is Brad Baldwin with Icenhower
Coaching and Consulting. And I’ve been in the real estate business
for over 20 years, and I’ve seen a lot of things from the evolving of the internet to
people spending thousands and thousands of dollars on online leads and everything in
between. So let’s talk about online leads. If you like what you see, go ahead and hit
that subscribe button. By doing that, we’ll make sure that we release
free content week after week, and if there’s a particular topic that you want us to talk
about this comment below on this channel, and we’ll make sure that we make a video of
it. I’m not gonna tell you right now to go out
buy online leads. I’m not here to do that, but yet, online leads,
pay-per-click, Zillow, ruler.com homes.com Facebook advertising. These aren’t necessarily the worst thing for
your real estate business. I and any coach here at ICC will not say go
out and buy online leads until we have our SOI database foundation built, okay? Once we have that built and we’ve checked
your budget model and you how a little bit of money to spend and we want to dabble in
some online leads, let’s take a big look at that because it’s not really the online lead. That is horrible because most of the time
they are horrible at leads, right? Out of a hundred leads, you might only get
two, maybe even three of those two that are three are alive people, okay? And 68% of those people are going to buy a
home, but yet it takes 18 months to do it. So if you’re looking for a quick fix to your
real estate business, online leads might not be the answer, but yet online leads is a lead
pillar that we can use to make sure that we can have multiple streams of leads coming
through our lead funnel that we’ve talked before on earlier videos what kind of online
leads do we buy, well, we’ve had an entire course on that called online prospecting and
it goes through all different types of online leads that we might use to converting those
online leads to sales because that’s where it is. Nine times out of 10 it’s user error. It’s not the online leads, so Zillow, realtor.com
pay-per-click, you’re not all that bad. We do have some love for you and we’re going
to show you how we use that. It’s just when we enter that into your real
estate business, it’s got to be the right time. Have you liked to talk about more about online
lead generation and how we can convert those online leads into sales? Click the link below to the real estate trainer.com
and you’re going to see a link there that says, I want to know more about coaching and
how a free one on one conversation about what a real estate coach or consultant can do for
you and your business and makes sure that you live the life that you deserve. Until next week, live fierce.

If People Were Honest At The Office

– Denise.
– David. – I’ve already forgotten your name. – Me too. (both laugh) (light guitar music) – Uhh, no I didn’t finish that report, but I did get 160 pages deep on Reddit. – I know I’m smarter than
you, but I’m an intern so I’m going to pretend like I’m not. – This is how my boss spoke to me so that’s how I’m gonna speak to you. – Hey guys, I’m not paying attention to this conference call,
but I’m interjecting so that you know that I’m here. – Oh, Dave, I got your
email but I didn’t respond because I think you’re incredibly stupid. – If this goes right I’m
taking all the credit. If it goes wrong, you’re
getting all the blame. – Oh, I was just on Facebook. Oh I was just on Etsy. Oh, I was just looking at the closest thing I can get to porn. – I’m gonna see you
more than my girlfriend, so I’m probably gonna
develop a crush on you. – Can you tell I had two beers with lunch? – Uh, that’s great. Can
you set up a meeting so you can repeat what you just told me? – Hey, everyone hates the
quote in your email signature. – You should see this conversation we’re having about you on GChat. – The way you’re looking at me today means I’m never gonna
wear this skirt again. – I really don’t care
how your weekend was. – This is my roommate Henry. I just wanted to bring him in, show how grown-up my job is. – I’ll say thank you, but I don’t mean it. – You’re my least favorite person here. – I am this close (laughs) I am (everyone in room laughs) – Can you go (laughs) God damn it! – I am this close to getting
a back rub from my secretary. Do not screw it up for me. (laughs) All right, we’re good. Let’s go.

Perth’s Top 5 Areas for Growth in 2020

– Want to know the top five
Perth areas for growth? Well, the Perth property
market is undeniably in recovery now, so stay tuned as I share the top five areas for
growth for 2020 in Perth, but first, let me introduce myself. G’day, guys. My name is Tim Guest. I’m Australia’s leading financial educator and the founder of Infinite Wealth. Welcome to our #JustAskTim video series, where you can get all your
questions answered on anything finance, real estate,
investment related, and more. Now please like, comment,
and share this video, and if it’s your first time
tuning in, welcome along and thanks for joining us. And don’t forget to follow or subscribe wherever you’re seeing this. So, the Perth recovery is back on track, having faltered in the lead-up
to the federal election. Like many locations across
capital city Australia, Perth paused amidst the
uncertainty created by the election and the prospect of a Labour victory and major changes to property taxes. Tighter finance and a highly
negative media also contributed to putting the brakes
on the Perth recovery in the lead-up to the election. Or, sorry, my correction, the Spring 2019 Price
Predictor Index published by Hotspotting shows the decline has likely bottomed out
with, well, firstly, almost 30% of Perth suburbs
having recorded growth in their median prices
in the past 12 months. Also, a steady number of suburbs with increasing sales volumes. There is also an improving number of markets with steady sales volumes and now, very few markets at all with declining sales volumes across Perth or Perth metropolitan area. This also comes as vacancy rates continue to tighten and rents rise. Now, mid-October data from
SQM Research showed that the Perth vacancy rate
was continuing to fall. In 2017, the rate was close to
6%, but now 2.9% and falling. Now, SQM Research also
reported solid growth in Perth rentals, with the rents index up in annual terms for both
houses and apartments. This source also recorded
short-term improvement in the city’s prices index and that’s been confirmed by
the latest Domain price report published in mid-October. As they’ve recorded in several
of their previous surveys, the recovery in the Perth
market, after several down years, has been dominated primarily by four local governmental areas, so Joondalup, Stirling,
Wanneroo, and Melville. Now, their spring survey confirms that this is still the case. So heading our top five areas in Perth for growth is the suburb of Heathridge. Now, an uplift in sales
activity in the past 12 months means the Joondalup local government area is the leading precinct in Perth for the number of suburbs
with growing buyer demand. Also, a steady performer
in the property market and leader of the Perth recovery, Joondalup will have its prospects boosted by two significant projects. Approval of the marina and waterfront tourist/retail
project has been accompanied by plans for the Boas Place project, which is a mixed-use
development of office, hotel, retail, and residential elements. Now, Joondalup is also an
area with strong amenities, services, and good road
and rail links to the CBD. Recognised by the state government as the main strategic metropolitan
centre in northern Perth, its healthy economy is boosted
by strong population growth. Joondalup offers a pleasant
waterside environment with Lake Joondalup, while being within easy reach of the ocean and the beaches. Now, for property investors, it has the important
quality of major education and medical facilities, which provides a steady pool of rental demand. At a time when the Perth market is moving into recovery phase after several years in decline,
the Joondalup precinct has several growth suburbs which offer the opportunity to buy well
ahead of future price rises. Heathridge is a well-located suburb where buyer demand is now rising strongly. So next up is the suburb of Karrinyup. So big things are happening
in the City of Stirling, where Karrinyup stands
out as one of the most sought-after residential enclaves and steadiest property markets in Perth. The Stirling City Centre
project is touted as being one of Australia’s biggest
urban regeneration projects and $1.6 billion is
being spent on upgrading two shopping centres, including the Karrinyup Shopping Centre. This is having a positive effect on the Stirling property market, where sales activity is strong, and that’s a trait that is
particularly noticeable. Now, in Karrinyup, which features in the Hotspotting’s Price Predictor Index as one of the National Top
50 Most Consistent Markets, Karrinyup offers a leisurely lifestyle, benefiting from its proximity to beaches, and extensive green space. It is close to the
internationally renowned Scarborough Beach, where trendy bars and cafes impart a youthful
vibrancy on the area. Further adding to the region’s
appeal are the shopping and education facilities, coupled with good transport links to the Perth CBD. Vacancies are low throughout the precinct, providing further
evidence of strong demand for real estate in suburbs like Karrinyup. Now, at number three
is the fastest growing Perth suburb in the last
12 months, Mount Pleasant. So the Perth market is
showing signs of recovery with improvements in vacancies,
rents, and sales activity, and one of the standout performers is the Melville local government area. Several of its suburbs
have growing buyer activity and some have recorded price
growth in the past 12 months. Mount Pleasant has recorded a 17% increase in its median house price and Bull Creek has grown 8%
over the last year alone. These rises are against the general trend in the Perth market at present. Suburbs in the City of Melville straddle the inner-city and
middle-ring areas of Perth. They benefit from being close to the major east-west transport corridors linking the Perth Airport
to the Port of Fremantle. They also have good
access to the Perth CBD. Two suburbs within the
Melville local government area are marked as major economic
growth centres, while Murdoch, a precinct within the City of Melville, is already renowned as a major
health and education hub. Further development is
expected in the region and the strong level of
infrastructure spending targeted on the Melville precinct
suggests this market is well placed to grow as Perth
enters the recovery phase. Now for number four, Tapping. Recent uplift in the
median price in Tapping is part of a trend taking hold in the Wanneroo local government area and across Perth generally. The Western Australian
economy is improving, unemployment is falling, and population growth is at
its best level for four years. The Perth property market is responding, with vacancies trending lower, rents rising, and prices
recovering in many areas. Against this background,
the City of Wanneroo property market is showing positive signs, with several suburbs producing an increase in median house prices
in the last three months. They include the suburb of Tapping, which has plenty of appeal
for both home buyers and investors, as it has large new homes and proximity to existing
and emerging job nodes. Over the past decade, 177,000
new residents have moved to this municipality, making
it the fastest growing local government area
in Western Australia. There’s little sign of a slowdown in the growth of this region and in support of this growth,
both the Mitchell Freeway and the Joondalup/Butler
train line are being extended while the state government
is busy building new schools. Growing industrial areas are also providing employment opportunities and with houses in most
suburbs priced in the $300,000 and $400,000 marks, properties
in the City of Wanneroo are worthy of attention by investors. Now, rounding out the top five
is the suburb of Riverton. So the City of Canning is one of Perth’s most compelling growth precincts and it’s projected to
become the home to an extra 35,000 people over the next 20 years and is attracting new residents because of its affordability. And this is leading to an uplift
in local property markets. Sales activity is rising
in some of the suburbs in the City of Canning,
including East Cannington and Riverton, providing
testimony to the area’s stronger performance
over the last 12 months. The REIWA ranked East
Cannington as one of Perth’s top growth suburbs in late 2018 and named Canning Vale as one of Perth’s top-selling
suburbs in April this year. Riverton also features among
the National Top 50 Suburbs in the spring edition of
the Price Predictor Index published by Hotspotting. There is growing evidence
of a return to price growth in several suburbs in this
precinct, including Riverton, as the Perth market shows
increasing signs of recovery. The City of Canning has particular appeal because of its proximity to
health and education precincts, and industrial employment in the Perth CBD and Perth airport. Now underway are the City
Centre Regeneration Programme and it’s expected to deliver 10,000 new homes for 25,000 new residents. And the area around the
Cannington Train Station is marked for further
residential development, while 1,500 new homes are eventually being built in Bentley. With Perth overall offering
strong levels of affordability, the City of Canning
offers considerable appeal to investors and home buyers. So guys, that’s pretty
much it from me today. Remember to like, comment,
and share this video, and don’t forget to follow or subscribe wherever you’re seeing this. Also, if you want to submit
a question or there’s a topic you’d like me to discuss in more detail for our #JustAskTim video series, there’ll be link in the
post for you to do that. Also, stay tuned later in the week for The Week in Real Estate, The Wire, where you can get all the top
stories happening this week in finance, real estate, and investment. Guys, have a great week and remember, there’s
only one thing in life that makes a difference and that’s action. See ya, guys.

Five Adjustments You MUST Make to Guarantee SUCCESS in Any Market | #TomFerryShow

– Have you seen or felt the
change in the marketplace? Today I’m talkin’ about
the five adjustments you must make in order to guarantee your success in any market. (upbeat music) Welcome to the Tom Ferry show. Today, I wanna set you up for success. Let me ask you a question. If you knew the market was
going to make an adjustment in the next 18 to 24 months,
knowing what you know now about your business,
about the natural cycles of the real estate industry, what adjustments would you make? Well, what if I told you
over the last five months, I’ve been getting that phone call from C.E.O.s of real estate companies and from top producing
agents and brand new real estate agents that
are walking in and saying, something just feels
strange about the market. Well if you study the
trends as we do, right? K.C.M., matter of fact,
recently put out a report that said we’ve experienced
six recessions in the U.S., since the mid-70s, two of
which had a pretty significant impact on housing,
certainly if we reflect back to 2007, eight, nine, we all
can remember that experience. Now my question for you
is, knowing what we know about the market, about real estate, about the cost of money going up, about inventory in the current
situation that it’s in, knowing what we know
now, what would you do? Well, the opening of my summit,
I’m walking you through 12. Today I’m gonna share with you five of the most important
strategies, mindsets, and tactics I’m recommending
to all of our coaching members. Not, my friends, in
any way, shape, or form trying to create any
fear about the market, but instead one of the
most important disciplines every great C.E.O., every
great entrepreneur has, and that is the ability
to anticipate and adjust, so if we can anticipate the change and make the adjustments
now in your business, two things happen, your
business becomes bullet-proof. Market proof, ready to dominate,
regardless of what happens, and secondarily if nothing
happens, what happens? Your income skyrockets, so
let’s have the right mindset as we look at these five points, and what you must do to prepare
for what is most natural and automatic, which is the
cycles just continue to change, so here’s my five things
I want you to start with. Number one, acknowledge,
are you a hobbyist or is this a business? Now that’s not designed to be offensive. I’m certainly not trying
to slap you in the face, but I’d like you to consider
that the vast majority of agents around the world are hobbyists. They’re not running their
business like a business. They don’t know their
numbers, they’re not making analytical decisions,
they’re not thinking through innovation and marketing on a daily basis. How do I surprise and delight my clients? No, the vast majority of
them are trying to figure out how to answer their phone on time, and should they buy leads or not? So I challenge you, as you
go into this next level of real estate, this new
change in the economy, can you survive as a hobbyist? Can you survive selling
five, six, eight, 10, 15 homes a year, mostly by default, or is it time for you
to shift your mindset and your strategy up here and
everyday in your business, to be by design? Think about it, no more being a hobbyist. Now, you’re running a business. So that’s number one. Number two, I wrote down for you. Again, there’s 12, I’m just
giving you the top five here. Multiple lead-generation
sources is the solution. You’ve heard me talk about it before. The vast majority of real
estate professionals. Because the economy (mumbles) so good, have relied aggressively
on their database, and what happens is, my
friend, when you become myopic, singular focus in terms of
just one thing that you do to generate business,
any hiccups in the market and you’re out of business,
which is why we’ve always said, from 16 years ago when
we started this company, the very best agents have four to six different lead sources. No different from, if you
needed to fish to survive, you wouldn’t show up to the
spot where there’s no fish. You’d go where the fish are
and you’d get as many lines in the water as you can, as
many opportunities for you to attract buyers and
sellers to bring your service to them and ultimately help
them buy and sell real estate, and listen my friend,
too many agents today with those two or three,
they might be using, they’re doing it, dare I say, half-ass. Could that be the first time I’ve cursed on the Tom Ferry show? I apologize, but I really
wanna get this point across. The market doesn’t care if
you don’t do your marketing. The market doesn’t care. Buyers will find a real
estate professional. Sellers will find a real
estate professional. If you’re not, you know,
sending up smoke signals, doing your social media,
making your phone calls, sending out your direct
mail, doing your email, no one cares if you stop, but
you will be out of business, so that’s number two. Number three on my list,
they live inside their C.R.M. Now, think about how simple this is. We know that there’s two
kinds of agents, right? Agents with a CRM and agents without, and when you look at our studies, nearly 64% of the people we talk to, a hundred thousand people a
year, 64% either have no contact relationship management solutions,
CRM, and a chunk of them think that outlook on
their phone is their CRM. Listen my friend, I’m telling
you as a business coach, I’m telling you as a student
of business in marketing, we’ve gotta have a beautiful
CRM with all of our contacts bucketed and organized by
group with the frequency of how often I’m going to speak with them, text them, email them, send them a video, whatever you choose to do, but
here’s the deal, you ready? The consumer has choices
and just like with multiple lead sources, we know
that your business from your past glance and spear
still should represent 30, 40, maybe even 50% of your business, because you’re staying in communication and you’re bringing them value, so if you’re not living inside
your CRM today, my friend, your business is going to
struggle as things adjust, just like if I look inside
your CRM or your phone and I see Larry, three
one oh, five, five, five, one, two, one, two, and you
have no idea who Larry is, there’s no last name, there’s no email, there’s no address to mail
to, you’re also being myopic. You’re, you’re making
your business only a call or a maybe text, when
sometimes a hand-written note or a direct mail postcard
is gonna be a better way for you to reach them. So really it’s, they
live inside their CRM, and let’s be clear, they’ve taken the time to organize their database
in a way that they know who their very best are,
and the frequency of touch, and who are those people that,
they’re trying to figure out who are these people in my database and how do I nurture those relationships and bring them value so they get into that B and C category, so
those are the top three. If I asked you just to stop right there, and said to you, hey, are you in business or is this a hobby, right? If you don’t have a CRM or
your CRM isn’t organized, I would challenge you
to say you’re a hobbyist in today’s business, now you’re like Tom, you’re coming across strong. Remember how I started this video. The market adjusts, it’s
not me, it’s not you. I’m not negative, I’m a realist. When the market adjusts, I
want you to stand up and win, and be proud of the
business that you built, and let’s face it, there’s
gonna be some waves crashing, and some people are gonna
get rumbled and tumbled. You my friend have the
opportunity and the anticipation to adjust, to ride those waves to success, and that’s what those first
three points are about. So let me share with you number
four, the intelligent agent. The strategist going into this market, is gonna ask themselves,
am I safe in terms of where I’m marketing with my price points? Is there opportunity for me to move it up, or should I really being
paying attention to the moveable middle or
maybe even lower end? I was working with thousands
of agents, post nine 11, in the high-end market place, and as you can imagine, probably remember, the high-end just died
for about six months. The smart agents already had
those lower to mid price range farms and marketing
strategies and ad spend, so guess what, they continued
to sell a lot more property, yes, at a lower price, yes with
lower fees and commissions, but every closing is a good closing, in serving every customer is a good idea, so from a strategy
standpoint, number four is, look at your business and ask yourself, what’s my average sales price,
what’s the moveable middle, when the market slows
down, which part picks up and which part dies, and make
sure that you’re not myopic in your pricing, so let’s look
at the last one, number five. I actually just had this
conversation with a personal client and I can tell that there
was, I don’t wanna say fear, but there was some worry
in the back of her mind. She’s like, Tom what do
I need to do, I mean, I live inside my CRM, I’ve
got nine different drivers of, this is a 150 million
dollar a year producer, small team family business
doing it the right way, very operational-minded CEO of the team. She said what else do I need to do? And I said, my most
important advice for you is start to stock pile cash,
the market’s good right now. She’s selling a lot of
stuff in the broader better price range, and has a
pretty decent amount of stuff in the high end, so
when these are popping, they’re savings, this is running your life and running your business,
I said everyone of these that we sell, we need
to stock pile the cash, and she said, if I stock pile the cash, do you mean so I can buy
when the market adjusts? And I said that would certainly
be a good strategic move. I’m not a financial
advisor, I’m telling you as your business coach that
when the market adjusts, when things get a little different, what’s the very first
thing, the vast majority of real estate professionals
stop on a dime? What do you think it is? It’s their marketing,
it’s their marketing. They panic, right, I
don’t know what to send. I don’t know what to
say, I’m not, I’m gonna, I’m gonna kill all my online advertising. I’m not gonna do my email,
I’m certainly not gonna spend money on direct mail, and overnight, they put themselves out of business, and as soon as I said it,
she got it immediately. She said, oh, I’ve got the
cash to keep my business going. I’ve got that nice ward
chest, so I can get more market share, now
this particular girl just turned 40 years old,
she really hasn’t been around through the real estate
business long enough to know that in every changing market,
when it’s going like this, or it’s like this,
that’s when the phoenixes come out of the ashes, that’s
when all the best agents show up, matter of fact if
you were to Google right now, when have the vast majority
of the most successful businesses on the planet,
when did they get started? In almost every case, it
was during a recession or a depression, she got it immediately. So here’s my question for you. Knowing what you know, and
especially if you’re one of my veteran friends
watching, and you were around as I was, maybe in the
early 90s or again during 2007, eight, nine, if you were around, knowing what you know,
what do you need to do? That my friend is the
question you need to answer, and then get in a massive action, and create as much
accountability as possible to make sure that you’re falling
through on the disciplines, to makes sure your
business is market-proof. So, I know kind of a heavy show. I can’t wait to see the comments. We probably need to link up guys. The last KCM article, so everybody can see what we’re referencing,
from all those recessions, from mid-70s forward,
so you are more informed and more empowered. Now remember, when things
change, people get in their head. When you’re in your head, you’re dead. I’ve said to people for years, look your neighbor right in the eye, and look him right in the
eye and say you’re head is a scary place to be. I’m not trying to affirm that. I just wanna make you aware
that when things adjust, people create fear. When they create fear, they create doubt. When they create doubt, guess what? They get into a state of paralysis, and when you’re in a state of paralysis, how many phone calls do you make? How much marketing do you do? How much proactivity do you do? No, you hide, and if
you hide, you’re dead. We gotta keep our mindset
right and fall through on these five actions and I promise you, your business will ride
right through this, and you will be an extraordinary
real estate professional. Thank you so much for watching. I can’t wait to read your
comments, see you soon. Hey, I’m Tom Ferry and I wanna
say welcome to real estate. Now, there’s a pretty good
chance no one’s told you there’s an 87% failure
rate every five years in this business, and
there’s only two factors. Agents don’t have the tools and they don’t take the right action. I’m gonna invite you to
click the link below, and get access to the tools, so you can win in this business.

Real estate video marketing ideas and tips

Buckle up for a big one. Here come our 10 best
real estate video ideas, and our insider’s guide to real estate marketing on social media. (upbeat music) If you’re in real estate, then you know how
important video has become for marketing both homes and your business. In this video I’m gonna help you improve your video marketing with our 10 best real estate video ideas. Most of them are easy to implement, which means you can spend more time on your customers and less time on your marketing. After I’ve given you those, I’m going to explain
how to use your videos more effectively on social media. Right, let’s get on to that top 10. First up, our real estate listing videos, a no brainer, right? But you’d be surprised how many realtors don’t make these because they think they’re expensive. Today, they’re surprisingly easy and cheap to make. All you need is a set of photos of a home, and then turning them into a
high quality video with effects will take you about 15 minutes using the Biteable Video Maker. On to number two, video testimonials. Now the easiest way to make them is with your telephone when
you’re with a customer. The more emotive the moment, the better the video will be. Idea number three is introducing yourself and your team. These are easy to make and are great for building trust. Footage is best, but you can also use images and text. Now make a few of these, and then keep them in your
back pocket for all occasions. Idea number four is live broadcasts. Live videos are perfect
for announcing a sale or a new listing, quickly reviewing a
recently opened business, maybe sharing local news, or hosting a live Q&A with your audience. They’re also really quick to produce because you can just do them off the cuff, often with just your smart phone. Now for number five. 360 degree videos. These are more complicated and expensive to make than a listing video, but they are immersive, which is a big win on social media. Now you’ll need to invest in
hardware to make this possible

🎥 Housing Market 2018 – Why Are Homes NOT Selling? Is It a Buyers Market?

Hello everyone. This is your Tampa Bay Realtor Lance Mohr and in this video I want to talk about questions I get all the
time and that’s is it a buyers market why your home sitting on the market so
long and not selling so in this video I want to talk about the housing market in
2018 and address these questions so probably once twice every week I get
the question is it a buyers market and I say well no it’s a seller’s market if
you look at the statistics the inventory is very very low
the demand is very very high and then the buyer will ask they’ll say well why
are homes sitting on the market I look at my neighborhood and I see this homes
been on the market 78 days or I go over here on the home spend on the market
fifty days or 120 days and really what it comes down to is this it comes down
to the price this is what I see in our market in Tampa and I’m sure it’s like
this in a lot of areas the United States right now the sellers know it’s a
seller’s market they know the inventory is low they know there’s a lot of buyers
out there looking and what they’re doing is a lot of them aren’t really that
serious about selling and they’re basically just going out saying you know
what I want to sell my home have equity in it let’s put it on the market maybe
it’s worth three hundred thousand but we’ll put it on the market for three
hundred twenty-five thousand and I’ve actually gone out to some sellers homes
and I hear stuff that it’s actually quite amazing like well maybe we’ll get
someone from New York in there paying cash and they’ll buy my home which is
ridiculous by the way but they actually say that or I’ll get them saying well
look I know what these homes over here sold for I don’t really care about those
homes over there my home is better than theirs and my home’s worth this and if
someone wants to buy in my home this is what price they’re gonna pay yeah it
just doesn’t work buyers are sharp right now buyers aren’t just looking at one to
two homes they’re looking at multiple homes they know what’s going on and they
don’t get fooled into that game so the question is is it is a seller’s market
and actually if you haven’t seen my housing market statistics I do them
every month I’ll put a link up here to my house see market statistics and you
could take a look at them because if you’re trying to educate yourself and
you’re trying to find out what type of market it is the first thing you need to
do is you need to look at the statistics you need to talk to a real estate agent
that knows but we do have very low inventory in the
Tampa area we do have a lot of buyers that are wanting to buy I go out there
with buyers we’ll look at a home and the sellers just overpriced of course their
home is going to stay on the market everything comes down to price it’s the
common denominator if the seller wants to go get a real estate agent that’s not
going to do any marketing well no one’s going to know the homes for sale they’re
gonna have to take less of a price if they don’t want to condition the home
and get it ready to be sold and actually get an in condition to be sold like a
model home they’re gonna have to lower the price or if they over price the
property example if it’s worth $300,000 and they price it at 325 and then they
lower to 320 then 315 then 310 then 300 by the time they learn to do 300 the
homes probably shocked warm it has a negative vibe to it
a lot of people don’t want to buy a home that’s been on the market a hundred days
or 200 days or whatever just because they think what’s wrong with it doesn’t
it need anybody else wanted so price is always the common denominator so to
answer your question certainly in Tampa and most all of Florida and a lot of
parts of the US right now the housing market is very good consumer confidence
is real high there’s a really low inventory in our market like a lot of
markets but you really need to look at the big picture of everything don’t
worry if a home owner house their home in the market in our market if a home’s
let’s say at $300,000 and it’s still on the market 30 days it’s overpriced for
one reason it’s either overpriced price they hired an agent that doesn’t know
how to market or they don’t have it in the condition that justifies the price
so that’s really it if you like these videos subscribe to my channel I love to
have you as a subscriber if you like this video do me a favor give me a
thumbs up and if you have any questions or anything or any input put it in the
comments below I appreciate you and I hope you have a wonderful day thank you you

6 Tools to Save Time, Make More Money, Engage Customers, and Grow Your Business! | #TomFerryShow

– Hey today we are talking about six tools that save you time, make you money, keep you connected to your clients, and keep your business growing. (upbeat music) Hey welcome to the Tom Ferry Show. I was looking at arguably
one of the biggest problems our clients face and that is, how do you keep everything going
while enjoying your summer, having fun with your family, staying in touch with your past customers, staying on top of your leads. Doing all of the things we have to do. You and I both know at the end of the day. If you’re a solo entrepreneur,
it is challenging. If you’re running a rockstar
team, it is challenging. So today I want to share
with you six tools. Six tools out of the
plethora that we see here amongst our coaches and our clients. That are going to save you time, keep your business going and growing and ultimately make you more money. So lets go right through the list. And you can decide which
ones are right for you. Heads up these all have the
Tom Ferry seal of approval. And full transparency, I’ll tell you two I liked
so much I invested in them. Alright let’s go to the very first one Bomb Bomb Prompt. The problem that we
have today is that there is all this intention
around new leads, right. We’re trying to generate
new opportunities. And we’re sometimes not taking care of the people inside our database in a modern and relevant way. Bomb Bomb Prompt was created
so you could prerecord 16, 14, different videos and
then Bomb Bomb sends them out to your database. Giving you the analytics. Now what does that mean? It means that 16 times
throughout the course of the year they see your face. They engage with you via video. You’re bringing them value. And at the end of the day
you’re staying top of mind. Whether it’s 24 touches
or 36 touches a year, there’s a lot of science around this, we know we’ve got to bring
value to our database in a meaningful relevant way. And it’s right here my friends. So that’s my first one saving you time because I record all 16 at once and then they’re done for the year. That’s number one. Number two Contactually. There’s so much talk around CRM. I’ve done videos around CRM and heads up. I was super early on Contactually. User of Contactually, and this is a company I invested in. What do they do? They take this big monster.. And by the way. Heads up. Your phone is not a database right? Your Microsoft Outlook is not a database. We did a recent survey
nearly 46% of the people we’re talking to in the
business don’t have a CRM. And then another 16% thought
that Outlook was their CRM. Let me explain Contactually. It many others do this. I just love Contactually. You take your entire database and you put it in these buckets. Call it like relationship buckets. So my past clients have
a certain relationship association, affiliation with me. The people that are my friends, my church group. Right, That’s different. My softball league, that’s different. These people I have no idea who they are but somehow they got into my email list. That’s totally different. My long term buyers, my short term buyers, my long term seller leads. Everybody inside my farm. All my old Zillow leads. All of these deserve your attention. The challenge is when we
say call your past clients, call all of the people
inside your database. What do we do? Most people just start at “A” and they never really get to B or C. Or every now and then they start at Z and they work backwards. What Contactually did beautifully is they said lets put them
in the appropriate bucket and then lets give each one. What is the frequency of conversation? How often? How many times? Per year. Per month. Do you want to reach
out to them via e-mail, text, or obviously phone call. So I love that one from the stand point of not having to think. It saves you time. It keeps your business going. It keeps your business growing. Cause you’re staying in communication with all of your leads. And all of the people that matter to you. So that’s number two. Let’s go onto number three. Sly Broadcast. I’ve actually talked about
this a couple of times in the Tom Ferry Show recently if I go back, say, two summits ago. One of the clients
mentioned from the stage that she was so excited
about this campaign. She had heard about it from her coach. And she used this tool and sent a voicemail. An automatic, you know, hi, It’s Tom with Banana Real Estate and we recently sold a house down the street from you. It actually sold for over asking price. We had seven different
offers on the property. Which is really exciting for you cause it means that home
values are going up. But there’s a challenge now, we’ve got six buyers that
are crying in their soup, because they desperately want
to live in your neighborhood. If you’ve had any thoughts of selling. If you’ve had any thoughts of selling know that we have six customers right now that have already written an offer, they’re preapproved, they’re ready to go, and they’d like to buy your house. You take that voicemail and
you auto blast it direct through their phone and
right into their voicemail. Now, Christina. Christina Griffin. We talked about it. You probably saw it on my YouTube channel. She sent this out to like 1,100 people. Don’t do that. Because she was inundated
with so many phone calls she didn’t know what to do with
herself for about 48 hours. That actually creates a
bad customer experience. What I like about this is
you’ve got your database, and your like, I just want
to get a message across that my summertime holiday party, or the save the date
for my end of the year holiday party. And I know the time it takes to call and actually have conversations. So I’m going right to their voicemail. You with me? It’s a time saving efficient
way to follow up on your leads, and to connect with all of the people you have cell phone numbers for. So I love that one, it’s Live Broadcast. Calendly, you’ve heard
me talk about before. You know the e-mail chase. We were so frustrated by this as a company that we opted for one that
was sales floors specific. Here’s the deal. It’s an automatic appointment setter. If I went down to John Wayne
Airport across the street, and I walked up to American Airlines and said “Hey I’m interested
in getting on an airplane sometime soon here’s my e-mail
address follow up with me and we’ll just see how many
times you respond and I respond, until I buy a ticket. The person at the American
Airlines counter would go, (guttural noise) security, you know get
this lunatic out of here Why, because we live in
an on demand environment. They would say just go to AA.com and book your ticket for
wherever you want to fly. Well the challenge is, in many cases, the real estate industry,
the sales industry, hasn’t caught onto this. That we’re still playing the chase game. Right, trying to figure out when I call, e-mail, text. Can I get them on phone? What do I have to do, right? So instead just giving
people the opportunity on your e-mail signature,
schedule a time with me here. 15 minutes, face to face,
over the phone, an hour, whatever you would like to do. Click the link. It opens up inside your Outlook
or your Google calender. You have preset times that
people can have a conversation with you or meet you at a
house, or meet you at Starbucks, or talk about selling their home. And you know what? This my friends is a time saver. It’s a time saver in follow up and it’s also very consumer centric. In that we’re giving them the power right? The power to the people always. So, I love Calendly.com for that. Lets talk Social for a second. So, you know me, I’m on
YouTube, LinkedIn, Facebook, Twitter, Instagram, you name it. We’re there. And I look at my team and myself, how do we keep up with all of
these different social sites? So we like an aggregate, something that pulls them
altogether on one screen called Social Sprout. Sprout Social, I always say it backwards. Sprout Social. And if you go there, you
can hook up your Twitter, your YouTube, your
Facebook, your Instagram. And what it gives us the opportunity to do is first of all see the
totality of everything that is happening on our social channels. It also gives us access to analytics like what’s working, who’s liking what, what’s the communications,
which is the 3rd part. I can go in and I can
respond appropriately. And not have to take the
time to bounce between you know, five or six different channels. So there’s a lot of benefits to this. So Sprout Social is absolutely on my list. The last one. I think I’ve gone through six right? Is Agentology. There’s a lot of play in this space. By the way this is another
company that I invested in. I thought they were really onto something and they are right? They are hockey-sticking
and moving like crazy. And there’s many players in this space. Agentology, Agentlegend, Get Riley. Some of these other
companies you’ve heard about and I’m a fan of all of them. This one has the extra seal of approval. What do they do? They engage your leads, while you sleep, while you eat, while you
play, while you pray, you know all of the time you want to be with your family, with your friends, doing your thing, hanging out
your bobblehead, whatever. And you don’t wanna respond in that moment or follow up in that moment. But you understand power
to the people, right? If we’re not engaging with the prospects, If we’re not nurturing them, not paying attention to speed to lead in this on demand economy, we know that customer is
going to find what they need someplace else. And that’s bad for your business. So I’m going to challenge you. After watching just this quick show of six tools, that we like. That if you… When I go through our
private Facebook pages. What’s hot right now?
What are you guys using? What’s the long standing stuff? These six get brought up all the time. And you know me. My job is to help you make more money, be more efficient, stay
motivated, know what to say, be ahead of the competition
and in this case save more time. So let me know what you think. I can’t wait to read the comments. I’m sure you’re going to say but what about this one. There is something like, I don’t know, 800 different pieces of software, that are being offered
to you every single day. I’m sure there’s one I missing. Let me know what it is. Let me know what you like about these and which one I missed. Alright thank you so much for watching. Remember always that strategy matters. And now more than ever
your ability to save time, grow your business, make more money, serve more clients, that’s what rules. Thanks. Hey I’m Tom Ferry and I want
to say welcome to real estate. There’s a pretty good chance
that no one’s told you that there’s an 87% failure
rate every five years in this business. And there’s only two factors, agents don’t have the tools and they don’t take the right action. I’m going to invite you
to click the link below and get access to the tools. So you can win in this business.

Make Video Marketing Work for Your Business | Why Do Video for Real Estate?

Video adding video is the buzz word that’s
going around lately. What do I put on video? How do I use video in my marketing? Hi, my name is Brad Baldwin with Icenhower
Coaching and Consulting and I want to shoot this video today. Did I said video? Yes, because video is where it’s at. There’s more and more people out there shooting
video and if you study it on YouTube, if you study on Instagram, Facebook, the interaction
that we have on video, it’s a lot different than what we used to have. If you like what you see, go ahead and hit
that subscribe button. By doing that, I made sure that we release
free content. We got the week. If there’s a particular topic that you want
us to talk about this comment below on this channel and we’ll make sure that we’d make
a video of it and a lot of people are like, well, I don’t want to shoot video. I’m not comfortable in front of the camera
and I have two words for you, so what? Okay, just shoot a video. It’s not a big deal. You can create a script in about 30 seconds. Just take out your iPhone and make a quick
video. Maybe you’ve seen something interesting as
you’re walking around town and maybe a new landmark shooting a video. You’re the real estate agent you should know
about your market. Hey, maybe you’re at your client event, right? Look at all these people having fun on video. That’s proof in the pudding right there. All right. You’re shooting a video. This looks of all your clients having a great
time at their client event. They’re playing games and they’re eating food
and they’re interacting with one another. People wanted see that nine times out of 10
in today’s age, they are watching a short two to three minute video than reading a long
article. If you need help with shooting video, we have
an awesome vendor that we’re partnered with called BombBomb and bomb bomb. Can Ashley do a lot of the heavy lifting for
you? They can actually put it into an email template. Tell you how to shoot video gave you tips
and put video into your world and into your database contact management plan, and you
know what? You don’t have to have all kinds of fancy
equipment. You don’t need lighting, you don’t need microphones,
anything like that. Just next time when you’re walking down the
street and you see something cool, take out your phone and shoot a quick video of it and
it’s something that is free. Okay? You don’t need money to do this. Next time you’re scrolling through your Facebook
feed, think about, Hey, how many videos you click on versus reading those long posts. You’ll see the difference videos where it’s
at here at Eisenhower can coaching, consulting. We also worked with a vendor called viral
marketing and viral marketing is one of those companies that we love more than anything. It actually, all we have to do is shoot two
to three minutes of video and they do everything for you. They put it on your social media account,
they make the email templates for you, even put your database together for you. There’s all kinds of ways that we can put
video into your world. The thing is is just do something and if you
need help, and I held accountable to doing that quick cover coaching tab and get with
one of our one-on-one coaches to show how we can put technology in video into your world,
making you more money and less amount of time until next week, live fierce.