How he made $100,000 his first year as a Real Estate Agent



what's up you guys it's Graham here so I'm actually all the way in London Ontario for the next week visiting family and I got linked up with Jeff why vote here and Jeff and I actually go back pretty far almost like yeah it's been good it's been almost a year I think when I first started making YouTube videos Jeff was one of the first people that reached out and this is when I had like a few hundred subscribers and reached out to me I think he was just getting in real estate at the time where he had just started doing it a few months and we've kept in touch this entire time ended up meeting up a few days ago and he tells me his first year in real estate he's made over a hundred thousand dollars which is absolutely incredible let alone for just like the first year in real estate so I'm with him now and I figured we'd make somewhat of a spur-of-the-moment video here where he explains his story how he was able to do it and hopefully that brings some experience and some knowledge to you guys you might be interested so anyway this is Jeff what's up guys we're just driving around checking out some properties today while grams in town and yeah 100,000 in one year was tiring yeah that was every single day answering the phone getting out there so if I want to go back to how I started very early on when I was taking my first test I just started telling people I was gonna be a realtor I think that's really important so whatever your network is just tell them so that when you have your license maybe you already have some clients lined up so and if not just team up with someone in your office and tell them you got a ton of clients let them take it they'll hook you up later on so why real estate like why did you want to get into real estate what was the because you could be I mean you could be anything really so I have a military background in the military you meet a few different type of people and and just like how we're hanging out now same kind of finance type guys that are in the military and like we wanted something bigger and it was 2008 I read Rich Dad Poor Dad because read that book you guys have read the butters book it's good and that just changed my mindset because the Canadian dream or the American dream of like you're supposed to be going to school and doing everything that they talked about to make money and have a job it just didn't seem fun to me the military it was fun because we were traveling all around the world I kind of wanted how can I recreate that in passive income kind of stuff so then I started reading like Tim Ferriss and Tim first is great what the 4-hour workweek is one of my favorite books if you guys have not read that read it yeah so then these became like the Bibles I don't want to be just there for my seven day trip to Cuba or Mexico and then have to come back and work the nine-to-five so real estate became that vehicle that could fund my travel basically got home from couple tours overseas came home with a lot of money now I originally wanted to buy a penthouse unit and have a BMW but that was a fantasy that I kind of wanted a thought I wanted and then I looked at the numbers and I said I can't recreate in a job buying these at the moment they ever cost two three thousand dollars a month in operating expenses and there was no job in London Ontario that I could get they can pay that so despite I didn't want to have to go back to Afghanistan or anything like that so I went the opposite I bought a triplex a multi-family building and I had no car downtown and lived in a basement so so I went from thinking thinking I wanted is this playboy lifestyle condo and to just getting a 2-bedroom apartment in the basement had six tenants above me paying my rent they were University students and then learning how to be a landlord that's the way to do it to is just to live like you make nothing is always living like a broke college kid especially when you're in their 20s it's the best time to do it and nobody questions it like if you're living in the basement having six 10s and like living on the ground in a sleeping bag people are just like no it's 20-something guy exactly I remember getting shoes I plugged my blackberry into the wall it sat on the ground yeah on the carpet you're like oh and the thing is that's okay in your 20s but when you're like 40 years old people just think you're weird but when you're 20 it's like nada you're 20 it's cool it's amazing yeah the older you get the less socially acceptable that becomes and then you're then you can't do my tenants were pretty much close to my age and then yeah so slowly I get a bit older yeah I can't do that so then then I had the triplex go and learned how to be a landlord yeah and learn the rules and I was part of real estate investment Network is a Canadian national landlords kind of group of Realtors and investors and I and I always okay now how do I get more capital so anyways I have a joint venture out in Calgary that was my second property I don't do anything I get a check in the mail and I have all checks for a year and that is an easy passive way to be a landlord to team up with somebody you got the money team up with the brains and then so they wrote there and that that seemed the easiest for my second one then life got in the way a bit and I ended up wasn't socially acceptable to live in a duplex triplex anymore in the basement because my girlfriend at the time and you were renting to mostly girls right girls yes all girls there was there's been years tips here take tips from this guy he's doing it right yeah you got University stuff in your town and your 25 bio get a sorority house exactly look at the basement okay so I'm living for free in the triplex and I thought okay it's nice here but you know there's six bodies moving in and out up and down the stairs all the time it's not that quiet I'm getting a bit older why not I can live for free in the triplex but why not rent out my unit and buy another unit with another rental unit and live for free and another property so I ended up buying a duplex end up renting out the upstairs for a good good dollar value yeah so now I'm living in the second property for free now I have three properties what I really wasn't overly working I only worked to get the mortgage or the loan for you guys so you need a job so you need to show that income statement so I literally got this contract with the army so that I could buy the next duplex the problem is I was doing all the cool stuff overseas and all that and it's like what do you want to do – I want an office job and like I was just trying to find out what I wanted in my life real rent my now wife seeing you should be realtor other people it's got three units in it however the city only sees it as a duplex you want to go well you're a part of it I'm driving around I could be there yeah okay right so a few suggestions with that call I would have gotten his number for sure so I always like asking what is it that you're looking for find out if he's oh if he's just literally in town just driving by just curious bored nothing to do or if he's specifically looking for something like that and he's driving around different places on the market try to get an idea of what he's able to buy when he's ready to something like that somebody that's calling back and then say by the way I forgot to tell you I might have a few that these in the market what is it they were looking for oh please you know it sent him a text of course it's the one time we call it as in pick I hate when people like you know they're on their phone right now yeah realtor tips realtor tips right in the field so let's check out this one of his listings here it is single-family house but it's actually a pre potential flip I'm listed at 330 across the street just sold for 455 I believe and it's a gorgeous house so London sees the potential here it just needs a lot of work you can ask for big bucks after you uh so how did you get this listing he got my name because I'm heavily involved in investor stuff so then when he had to sell his London Ontario property the last one in his portfolio he ended up just reaching out to me through word-of-mouth so he called me and said hey I heard you're an investor realtor can you sell my properties no problem it's awesome right so it started off with always being out to the social meetups and just meeting people number I told everybody tell everybody are gonna be a realtor and then okay when you're brand new you don't know how to do anything or write an offer or like strategize to get the house for the good price but what you can do is pick up the phone and send anything that your clients ask for remember one complaint oh I can't get ahold of my realtor that was insane to me very early on I was talking to some Realtors of thinking the realtor you must be the end-all be-all of knowledge base and I started talking him about rentals and this and they're like I don't know so right away I found a niche become the investment realtor so I don't know what that is for you maybe it's commercial properties maybe it will review the high-end listings right that's what I originally wanted to do but for me the money was going to the investment properties because trying to sell the million dollar listing in year one to make the hundred thousand dollar sounds great but you need crazy connections to make that happen I didn't have that but everybody loves HGTV and they want to buy properties and flip them and be a landlord and make passive income and that's what I'm selling as a realtor is like let's go to these properties let's turn these into gorgeous properties let's rent them out for top dollar and then you have passive income and then you can travel with that so maybe you can quit you nine-to-five so that's like picked up a lot of clients literally selling that dream of it one of the things too is finding a niche mine has been leases was like high-end licenses and then that like transfers to something else yeah Jeff's was just just investment real estate so you got to find a niche and then when you find that niche just completely run with it you just like Graham's doing a Craigslist a lot triplex yeah putting that in Toronto which seems very cheap to a Toronto person they call me oh I like that $200,000 triplex they like okay and you get their information and they say oh but I can go up to 1.8 million and you're like we're doing we're in the residential real estate could you get a client that quickly when you're new they don't care that I'm new because I'm the one with the product and I can get them the deals and then I can speak for myself just owning and knowing the rental laws and anything but zoning yeah and nobody cares either if you're new or not I've never had people question it people just assume if you're selling a house that you've got to be experienced you got to have like usually people just assume me out like five years experience is automatically yeah that just comes a coffin stick at first you're kind of nervous about a few things but it's usually behind the scenes and the public doesn't see it see for me it's so much different I might get just a like you know a few at a time maybe play between one and three listings at a time it's just a different price point like I don't do a lot of volume I do more just like you know it's it's the price point so I do fewer in a higher price point than a lot of volume this one over here she's trying for six hundred so I'm three hundred she was four fifty six hundred so it's like by mine renovated up to the six hundred but she hasn't sold just yet so I want to talk about how I made the hundred K in the first year picking up the clients well one of the things before also I was an agent I helped rent out it's just like you're doing the leases I did leases for other landlords that needed to and then I met property managers and property managers take care of your property managers they have their ear to the ground and they know I get a call pick up the phone and he says hey Jeff I know a landlord that's looking to sell and I heard you just got your real estate license you should give him a call give the guy the call I was pretty nervous during this call because like now I wouldn't be nervous but you know I'm fake it till you make it I was like oh yeah there's gonna be my first listing and and and that's so true about faking it until you make it the beginning and I was so nervous just to pick up the phone and call somebody your heart starts racing it you hope they don't pick up because then it's like good advice he's just like Tom we'll get the sign on the lawn and I'm like okay now I'm learning the speed is important yes I think that's what I was pitching a bit hey if you want this old I can have to sign up in one hour and I can actually do that do it yeah rather agents might do it tomorrow or later so the guy's like okay let's sign on the lawn fire them off the paperwork later on the speed is everything tuned and people sometimes are in the moment for something and when they're in the moment you got to get it and sometimes the next day even though they'll change their mind Dewar's it's not for them and you're just gonna run with it when they're in the mood when they're actually willing to do something you've just got to be available right there to do it I got that one and he had another property right beside Fanshawe College and he wanted me to sell it to all of a sudden I have two signs within two or three blocks on Oxford Street in my first such a pimp to people and then they could till you make it they give me a call even if they didn't want those properties what do we do we get a find something else find something else also the we're coming in so that's how I started off in the first couple months that is so true by the way about having multiple signs in the same area and people start to see you over and over and over again and then you build up your brand and reputation people think if three people are using him to all sell their home at the same time you've got to be good you got to be like you got to know that area better than anyone else and that automatically gives you an edge that if you go into a listing appointment in that area people automatically trust you because three other people have shown and put in their trust in you so then very early on – I learned that social media was super important and I just I knew it would not be overnight but I knew I had to get started because all these everything that the realtor in your office here is doing the older one if he doesn't adapt he's gonna be dead in the next we were probably gonna you're gonna do a video on like the future of yeah yeah exactly you gotta adapt do anything to know like if a person was from out of town I'd be like I already have a video of it do you want me to send it to you and nobody was doing that at the time and now people are starting to emulate that a bit just give give give give give in your first year do you not ask do not be needy do not do three showings and say which one do you want to buy search for is so true keep providing providing providing because you want to sell the guy one used car and it breaks down and then I got the house is shitty and then they say Jeff sold me that houses just he wanted to make his Commission so it takes a bit of money to back to not feel so needy in a sale yeah like it's such a catch-22 because it's like you want this sale there's nothing you want more than that sale but at the same time if they sense any sort of like I gotta make the sale I got him and they feel pushed in a way that they don't want to feel pushed you kill it it's not it's a long-term thing or it's not like a short-term how are they sell a house yeah to the next deal but that just advanced me as a realtor as well because I was out looking at the product with these guys yeah and even if they didn't buy you you know other people I'm like oh how about that one yeah I've been to it yeah at the beginning I think it's really just experience the more you're out there the more people you meet the more houses you see it just helps you in every aspect even if that doesn't necessarily make you money it's something that just goes into the into the knowledge base and that so the 100k in one year yeah every day you should be doing something I don't understand if you're just sitting there playing video games and you have no clients what are you so if you're just out there and you're doing something every day like what can I be doing at Facebook at liking people's posts liking all the baby pictures like whatever you're not even talking about real estate you're just just talking with your people kijiji lots of ads on Kijiji that is free what the listings up ask a guy in your office hey can I help you sell your house he's gonna say yes and then use it brand it right that you're a sales rep and then they will call you and then you bring that person to that guy's property making hundred km one year is not easy you gotta be every day doing something be the go-to realtor for everything if your client says like I need to call these carpets for the listing we need it cleaned I choked I say I got a guy I got a guy for everything and if I don't it doesn't matter I just know where to call or find out so you need to make it so streamlined clean for your sellers or even if a buyer is asking like Oh like what's up with this roof well let me just call my roofer and then you know like always has his customer assistance customers a lot of customer service far and again speed like sign on the lawn I can get my photographer over there take photos get a inspection guided to a pre inspection or inspect like just be that concierge service to your client and then that's gonna help you get more clients after that I totally agree with that so anyway dude that was amazing thank you so much for doing this video and I really hope this is helpful for all of you guys watching from somebody who's really just passed their first year and already killing it I mean I think it's incredible what he's done so far so I'll link if you guys want to add him on Instagram and follow what he's doing on social media and see what he's doing himself and what's working for him I'll put his Instagram down below so feel free to add them on there also if you guys haven't already subscribed you know you want to subscribe so if you make sure to click that subscribe button and you can also follow me on my Instagram and snapchat if you guys want I post it pretty much daily so if you want to be a part of it there you know how to I'm just gonna put it over your face here but dude thank you again I appreciate thank you and thanks for watching guys Graham's channel is amazing so yeah we might do some more collaborations in the future so stay tuned that's the next one yeah cool thanks guys

From Solo Agent To Real Estate Broker With 23 Agents In 3 Years!!



alright what's up guys Jason worked up here and I'm here with Ashley Ashley thank you so much for joining me here today yeah so for those of you guys who have been following me for a while now you probably recognize Ashley you've probably seen her before because she actually got started with Arsenal way back in 2016 I think it was like the late summer fall of 2016 so it's been a number of years now yes yes yes I know since that video has gone out I would probably say like 200 people between email text singing hit me up on Facebook calling my office well I think I think that video on Facebook now has close to a million views if not I think it might have even already passed a million views so let's just for everyone watching right now that maybe didn't see that video let's jump back over and I'm just gonna show you guys that video hey everyone its Ashlee here in Memphis when to shoot a quick video for Jason and just tell you yes the program does work I've gotten a ton of messages asking it doesn't work it does work I made it add uploaded it on Facebook and the leaves started coming in and Arsenal has really helped me just keep track of all the leads that come in arsenal I love Arsenal because I'm to follow up feature if you are not using the follow up feature use it I promise it's awesome I have actually gotten probably close to at least 90 something leads so far I don't know if you can see my computer screen but I have about six pages 1 2 3 4 5 6 pages leads with people's names email and phone numbers so it definitely brings the leads in and I think one of the biggest things in our field is the follow-up so I definitely used Jason's follow-up I also use his appointment scheduler that he talks about in his videos if you have not watched the videos go watch the videos my appointments come straight to my phone I love them I recommend the system follow it's I use canva to create my ADD canv a canva looks like that kind of really simple program canva make the ad will just probably the video file the video upload the ad and do what Jason says okay I realize how bad my video quality was probably just the exported video on my side of things but well fast forward now three years I mean you said you've got 90 leads or something like that and all the videos it works what you actually made a post just a couple days ago maybe last week inside the Facebook group kind of given a new update and I know that this was going crazy tons of comments so just tell everyone what you say on that post what happens happen recently and kind of what's gone on over the last few years okay so last when I when I did that video I was a real estate agent of course so most people know I've been in real estate since 2006 so I've been in real estate for a while now I'm actually the principal broker Alec from here hello home we have about 23 agents so now on top of helping people buy and sell their home now I'm recruiting and training and motivating all the agents at the company so so cool yeah so that is changed since that video so yeah I did posts in the group because I still kind of I follow the group and I lie something some that is activist I could be in there but I've been I mean changing up my facebook ads a little bit and I sometimes I do engagement posts and just get traffic to my page and I get a lead generation post and Arsenal caked right on in I got alt likely she started coming to my email and so like I that's why I posted I said it still works after all these years all my email bundles kicked right on man he was emailing me how to get started and surprise me what didn't surprise me but you know everybody's like how do I get started and I was like oh my email photo kicked in like everything that it still it still works it's the works that's awesome that's awesome so so I know a lot of times agents are like they see someone that's successful just like you and they're like all right Ashley what does your ad look like what like how are you actually having success how are you actually generating leads and so I just wanted to kind of pick your brain and talk to you about that and I know you've done some cool stuff because like one thing for everyone watching one thing there's a she's done that I've absolutely loved if she's taken like the core templates of the ads that a lot of people have seen and stuff but she knows her mark like I don't know Memphis like she knows Memphis right so she knows that there are a lot of renters in her area and so she kind of tweaked her ABS a little bit to speak more to the renters and saying like hey look you're probably paying more in rent than you could if you like just bought a home and so I mean I remember that having that conversation a few years ago and that that's kind of like the one of the ways that you tweaked and target your ads so anyway talk a little bit more about your ad creation how you like come up with these ideas and you know get results like that so yes so I do to see if you can clearly telling them video how country I can but yes so Memphis is like I think about 49% renters we are a huge rental market investors love Memphis so I recognize this so in my ads a lot of times when the answer is running right now is I had like one of my friends who is happens to be like a single mom with two kids she's been renting for like seven years and she closed on her house so I have a picture like a boomerang of her holding sold signing her two kids are standing there in their new kitchen and I ran that adds an ad and of course I gave some details on her like single mom two kids renting seven years paying $1,100 a month bought her first house today you can do it too you know it's those ads that people can relate to and there later seven years you know I have that could be me you know so I have to keep it creative I know people love videos they hate just paragraphs on paragraphs you know they love videos they let me see somebody who looks like them maybe in their same situation and I cracked my eggs to that or here we have some loan programs to give you downpayment assistance so I'll post a picture one of my clients on the sole time and say she moved into our house with zero down you know worth it FedEx overnight you know it's kind of you have to know you're the market right so I know my market I know what people like and I could see when I post regularly if I get a lot of likes or a lot of comments or letting the shares I'm like okay this is what people like this is where I'm getting a lot of attention and attraction and then I'll just make it into an ad and that has worked for me totally has worked for me that's awesome yeah one thing I like is you're talking about knowing your market and that's I feel like there's kind of two fold of that it's knowing the people like the demographic like who are those equally renters then also you mentioned like knowing that like there's downpayment assistance that like is like every market is going to be a little bit different so what Pro they have to help the people so it's like knowing your market of the people know your market of the programs and then one thing that I love that you've done which a lot of people don't necessarily do is you took a little bit of extra time like yeah it takes it like a couple extra minutes to make a boomerang takes a couple minutes extra to go through and write out the story of like you know renting for seven years it takes a little bit more brainpower which not everyone wants to go through and do but obviously it's really paid off for you yeah it totally it definitely works people like a story people like people use people who they trust like I've learned that you know I'm not always like sale sale sale buy from me pick me pick me you know it you have to have that trust um I post consistently you know and I just it's just part of my marketing plan and you know like I use a variety of things like I don't only use Facebook ads I don't you know I use a variety of things to grow my business and it just takes time and consistency and effort for sure you got to put in some kind of effort you know just throwing up an ad and hoping somebody bites it's you got to put some time and effort into it and do it consistently oh yeah and like you said I mean I feel like there's a compounding effect like obviously it's great to start somewhere so it's great to get some Facebook Ads going but obviously if you're doing other things like even if you're marketing on Google or at doing SEO stuff or billboards or you're on buses like all that stuff's are compounding the fact where you're just super branding yourself which the great thing about Facebook is either you start with no money you're brand new solo agent you could throw a few bucks a day and get that exposure and like you're saying make a post on your Facebook page and test the engagement see if there's an even one even interacting before you even put money behind it which is kind of dangling that's what I do if people are always like actually I see you ever where I'm like I know they're like you're on Facebook I get something in the mail from you you know you're like that's that's the way and like I need you to see me everywhere yeah so yeah definitely tested see what kind of nation when you get before you put some money behind it for sure totally so do you have like an example of a Facebook ad that you can show everyone watching because I know we talked about the ads and sometimes on these interviews we talked about and it all gets them down in the comments can you just show us the ads oh let's check it out visual people if I can do this you know guys Jason is like you got it can you see my screen I can see your screen okay so Jason you to pay for your channel yeah you're the one who taught me how to like target and do all all the things you're the one behind that which Ashley is gonna be starting her YouTube channel here and so if you guys want to check out her YouTube channel out a link down in the description so here's one okay so I run multiple ads so here's one of me like at a property that I have for sale and I'm just talking about the property walking through it great way to start your portfolio then you can see you see like how many people it's reached how many plays it got like that that's an example of one it just depends on who I'm marketing to I have let's see the one that everybody loves is let's see if this works here it is here's one so like I said him a good friend of mine Horsham made a sign because her daughter's new house actually ran a video and it showed her daughter walking into the house and her reaction when getting her first home in that video I've got a time abuse like I had my phone was blowing up just showing a little reaction to our first house a new room but here's one and so you can see like you can see online I'm showing you I'm being transparent right here no this is awesome this is great stuff so you know well done girl woman powers so yeah just and it's just a quick boomerang you know and there's what I've said so this right here you are running because this one's not linking out to any really landing page or anything like that so this one you were saying you're running it as just a post for engagements right to get likes and comments on that post right right it's keep me top of mind like my direct messages are overflowing at the moment right now of just people who have seen this hey Ashley you know help me to you know even though they go here they still click on my page and send me a message tone oh so totally engaging I think let's see if I have any more they always people reacted to your video I don't know if it's the same video oh so I always run videos of me talking about the home buying process okay go ahead Jason oh no I would just say I was just saying okay that's great like so you're and this is another key thing that I think that a lot of people where they fail is they're always just going for the the kill they're always just going for a give me your contact information and give me this give me that where it's like I love videos like this and honestly this is why I started my youtube channel because most of my videos it's not really like I'm not saying buy this buy that opt-in here it's like it's just literally just pure value or at least that's my goal with it where it's like right here for your target market it looks like you're just giving value you're not really trying to go through and get them to opt-in or saying like hey message me to buy this or buy that or whatever exactly like I said you gotta built that trust before people use you so I was just waiting on my clients to pull up I was it the closing office we were about to close on a house and I was in the car and I just like hmm let me and it was a smooth process a really smooth transaction close in like three weeks and the people were super organized so I pumped on the video sitting in the parking lot and said hey the best way to go about is to get organized you know don't rush and all your paperwork together just offering a tip on how to make this process as smooth as possible and then you can see like the engagement how many people have reached you know so I'm just I run multiple ads if they don't get any engagement I'll stop my test you know I test my hands to see what works and this helps people come to spring-trap into my page they end up liking my page they'll go to my website they'll ask me questions so now I look like the expert in my market you know so they'll come to me when they have questions and in return they end up buying from me or if they know somebody looking for a house they'll say Ashley you seen Ashley in the video so that means not me saying pick me pick me but it's kind of like saying pick me without saying it you know because I mean she's offering the volume yeah so that's the best advice I'm probably give all my new agents have a lot of new agents you know you have just got to make yourself give out value you need to be the expert in the field especially new agents who don't have any clients like you don't have it kind of vouch for you or refer you know so you start offering value start offering knowledge to make people trust to you know so that's what I do that's what I do so once me let's say that I'm an agent and I'm watching this video right now and I'm like oh man well Ashley super good on camera she looks great on camera yeah but I'm like too shy like I don't want to get on video I don't want to do like what would would be some advice or tips of somebody's like maybe doesn't want to be in the limelight doesn't want to be on camera there's a little bit shy to be on video I know I get that all the time I don't want to know what I'm actually I don't like the camera and I get it like I used to number wanna go live I totally get that the main thing I'll say is you know really like just do it just get out there and the more you do it the better it gets like let me say that and so for YouTube a lot of times I think YouTube might be better because you don't really have anybody watching you you just talk to the camera you don't have to worry about you know people watching you basically at that moment because I'm go live like all the time so I can see when people like come into the live and I'm like oh no it's like two people now it's 20 people in here you know so that can be like going live I need it that's scary so maybe start with video or maybe do like a short video or talk about something that you know really will so maybe you know if you to house maybe at an open house just walk through the house or just practice like I shoot videos like five and ten times until I get the one so I'm taking a selfie like ten Sobeys before I get there right so you know practice and it's like like honestly and Jason this is me being transparent like yeah lot of times I don't want to do videos or I'm a little scared to post something but I just remember my why like I have a daughter who is six like and if I don't work she won't eat so it's kind okay actually it over remember you're why most people who are doing videos are nervous like you are yeah but just just get outside your comfort zone that's where the magic happens no I'm totally with you cuz like I most people don't really know this cuz like you know have a youtube channel and I do videos all the time now but like I'm super introverted and I remember a couple years ago I was like scared to death to shoot the videos but I was like well there's no one following me anyway so might as well reshoot the video so you go back my videos are super crafty towards the beginning and even talking like you're talking about doing lives like when I do lies I'll do lies inside of our groups and like even just like people that know like as soon as I see that number tick up like there's one person on two people on three people on I like I can't look at that number because like just gets in my head so like I mean that I i 100% agree with you you just got it you got to do it you got a practice and even still like as you go through and do it more and more like even after you've done it for a while there's still like you still get that little like yeah nervousness in your head like self-conscious or whatever and so you just got to do it just do it like it's just one of those things just I don't know you just have to do it now I'm with you like as soon it's it's like live my little red button start my okay I just have to turn it on and now people are like Ashley why are you not nervous or how are you not nervous I'm like I'm still nervous I just do it nervous like I still do it nervous oh man so what else what else do you want to share what other feedback or yeah some tricks that you want to share it look so you know it's legit I want to make sure you hear Jason dump Amy videos but this is like what my email looks like when I posted in Facebook and said hey you know it still works my funnel still works so these aren't my emails that have come through on the lead generation and it's just I don't make my lead generation capture too long I just really ask for their email first name and phone number yeah because I think if it's that too many it's not do it mostly you know so in after they do this they go into my funnel and I think I have about five or six emails that they get maybe every day or maybe every other day that just tells them how to get started with buying a house how they can reach me offering some advice or some tips sharing loan programs even if I have a house that maybe just hit the market I'll put that in the funnel so hey check out this house it's coming soon and it hits all my clients you know a lot of times they might not be interested in the house but they'll say I don't really want that area but I am interested in this area can you send me some houses in this area I'm like yes of course I can you know just to get that engagement that dialogue that communication going so it works but that takes time like I had to sit down and think about my email funnels the order I put them in what I wanted them to say yeah you know so it take it does take time but it was easy you just but you just do it you know the thing the thing we're like I like whenever I'm working on a project or something like that and you know putting together an email funnel or anything like this yeah like I I get more motivated if I know it can be leveraged out so what I mean by that like if I had a go spend four hours write an email follow-up and it's just looking for one person it's a little bit but if it's like hey this is good like every single person the next hundred or thousands or tens of thousands of people that come through this funnel are gonna see the same thing it's like man that for hours super leveraged exactly exactly I like because honestly I think the most agents are like this thing if I can have you almost converted by the time I directly talk to you the better like if I've already kind of weeded you out like okay you're thinking about fine thing about buying a year from now okay we really don't have to you know have a sit-down face-to-face conversation because you're not trying to bang for another year or two totally oh it kind of helps me weed out and filter who's ready right now okay your lease is up at the end of the month okay yeah we need to get a face-to-face sit-down gameplan those house hunting you know so it does some of the extra legwork for you if you get if you take the time and instead your buns up we're sure well any any last tips or advice that you want to share with anyone that before we wrap up here um just it takes time it's not overnight I know a lot of people new agents get in the business seeing other agents thinking you know they're gonna be rich overnight and it happens overnight it doesn't even though a lot of times I only posted good a lot of people think that's all it is no I still have deals perla part I still have you know I missed some clients but it takes time you got to be consistent you got to be disciplined I am a hundred percent full time agent um and I'm a mom and I still have to be disciplined like I work at a nine-to-five like it's just it is what it is so um no stay consistent I hope every I'm here if you have any questions subscribe to my youtube channel that's right go check out her you teach and you've got a couple of digital courses right they kind of break down exactly what you do and what you do on social media to tell us a little bit more about that yes so I'm came out with to ebooks basically one of them is for new agents because I know when you get started maybe you don't have a huge budget or you don't know where to market to so I made like a my top ten budget-friendly marketing ideas so you can grab it there I made that super easy it's not open houses not co crawling it's not door knocking for the record I never door not like that was just not something I like to do so I can find things that work for me in my personality so I'll put them all in the e-book you can grab it creative ways and I made a workbook for agents who hate to post on social media that's what I always did I don't know what supposed I don't know how to post so I made a workbook I even put like a Content calendar in there so it tells you what to post for 30 days awesome oh yeah just go grab it give me your feedback tell me if you like it you know I know there's a need so when there's a need I still try to help where I can as a campy hard or discouraging get into the business and not knowing anybody or what to do so you know yeah so Ashley Pickens calm and I'll add all the URLs down below this video so if you guys want to check that out Channel she's just getting started so make sure you subscribe so you can check out all the latest of somebody that is actually putting this into action like we were saying three years ago she was a solo agent now she had she's a broker you have 23 agents right 23 on your team 23 agents a lot of them are super node just to the test so everything I got teach them I try to share it with other people so kind of get leads how to market how to time manage so you know yeah that's what I'm doing now 23 agents and we are growing we just got a new office so we're growing yes I love it well actually thank you so much for taking some time and sharing with us and being super transparent showing us the ads and like telling us exactly what you're doing and same thing guys like go check out her channel because she's just as transparent over there she's gonna keep making video showing you guys exactly what she's doing so if you want to see what success looks like in real estate go check out her channel see what she's doing see how you can model what she's doing and implement into your business and really be able to grow your business in next three years maybe you could be a broker with 23 agents on your team I know god is good let me just say that so yeah and I'm here if anybody wants to reach out ask me any questions I'm always available clearly you all everybody already knows that because you're a much okay awesome well actually thank you so much again for joining us and appreciate you spending the time of course of course against Arsenal it still works after all these years it still works

Designing a High-Impact Real Estate Marketing Plan



everyone coach Travis Robertson CEO and founder of Robertson coaching international and welcome to today's video well we're going to be talking about how do you create a high-impact marketing plan how do you create a marketing plan that delivers incredible impact gets your message out in front of the people you want it to reach and delivers the leads that you need to keep your business growing to keep the income coming in and to create consistent predictable income because let's be honest at the end of the day what do you want you want consistent predictable income in a real estate it's really challenging because a lot of people think marketing is it's getting my brand out there it's getting my message out there and yeah that's important you want your message out there you want your brand out there but let's be honest you're not coca-cola you don't have a billion-dollar ad budget so you've got to make every dollar count you've got to have something that's high-impact it's got to return results it's got to deliver leads and you're going to be able to see that impact and so how do we create something that what every dollar you're spending that you're investing you feel like it's exponentially compounding like for every buck you're spending you're getting 10 15 20 dollars in return because what you've created is designed it's intentional and its strategic see most people don't have that right most real estate agents their marketing plan is what we call the spaghetti on walls approach right like here's a bowl of spaghetti throw it on the wall see what sticks hope it sticks and see if I can try and reproduce it again next year because I don't really know what worked and so I just kind of threw much of stuff out there and some things work some things didn't but I don't know what it really was so we've got to have something that's much more intentional much more designed and that's what I want to show you and this is something that actually up until this video I've only ever really taught at our live events so it's been something I've been teaching now for about a year and a half two years is this concept and it's what we use internally at our company and so so I'm gonna actually show you that's what we teach our clients and it's what we teach them about how to create a marketing program and we call it I call it the integrated marketing program it's it's a process that I'm going to teach you and I'll show you what it looks like but it's it's a process where everything you're doing is integrated everything that you're doing is straight and basically an integrated marketing program is one where every marketing activity appears to be tied to every other marketing activity so it's kind of a fancy definition but it's something that basically says that what I'm doing over here actually ties to what I'm doing over here and it's moving people strategically through the different actions that I want them to take another way to think about this is kind of a 360 marketing plan and this is kind of what it looks like in the center is the person that you're trying to reach so some of you if you've been to our live events or where you've seen some of the private webinars or events that I've done you might recognize this or if you're a client you'll definitely recognize this chart or if you're actually a member of the real estate playbook if you own the real estate playbook you've seen this as well because we put that in there last year so here's what this looks like in the center is the person that you're trying to reach this is your target audience this is the client that you want to reach now most people it's like well send them some direct mail send them this I'll send them that but it's never intentional it's never strategic instead what we teach people is that this person is not just going to engage with you in one medium instead they're going to be checking their phone they're going to check their mailbox they're going to check their inbox they're going to check their phone their their text messages their voice mail there's a lot of different mediums that this person is going to have an opportunity to engage with you to see your message on but most people just kind of throw everything at them and hope something sticks instead what we need to do is we need to think strategically where is this person going to turn so that every time they turn around every time they pull out their phone every time they check their mailbox every time they go to their inbox there I am with my message there you are with your message so what you need to think about and you don't have to fill all these bubbles and I'll show you an example one in just a second is you need to think about based off of your budget based off of the time that you have to invest in creating these different circles where do you want to be when that person turns around so think about the target audience that you're you're going after if your target audience is 65 year old retirees you're probably not going to be on snapchat you're probably not going to be on Instagram you're probably not going well my parents have now on Instagram because of the grandkids but a lot of them are not going to be on those mediums they're still going to be in their mailbox they're still going to be in their inbox you know their email INBOX so there's a lot of other places they're going to be and you need to think about who am i targeting and where do they hang out where is their attention going that I can put my message in front of and some of this can be free some of this can be paid some of this can be kind of a combination of free and paid but the idea is and the reason there's arrows drawn kind of between them is that if they interact with me here I want to drive them to another area and then to another area and the arrows can go multiple directions by the way but the idea I don't want to clutter up the diagram so it's just kind of showing you that they're related to each other and that they're going to move between the different mediums so let's take a look at that so here's what this kind of looks like this is a sample one that I created now this is a sample one so some of you are probably writing them down right now and going oh my gosh you know I need to get all of these things and I need to do all of these things that's not the case but let me show you how this would work let's say you get a lead and they come in through Zillow or Trulia realtor.com and then you maybe send them an email right you send them an email saying hey you know thanks for filling out the form got it I'll be reaching out maybe that's a video email right and then maybe you're going to sitt place a phone call right which I believe every single one of you should do is you should make a phone call as quickly as you can so you're going to call them and then let's say you leave a voicemail right you don't get a hold of them so you leave a voicemail so what do you do you should have a text message now that text message may say hey there's more on my website or would you like a CMA for your home would you like to know the estimated value of your home well here's a link you can go grab that so I might drive them to my CMA website now my CMA website might then link to some social media platforms or my social medium media might drive them to my idx web site so my website might you know link to some direct mail direct mail might link to my website so now what I'm going to start doing is moving people through these different circles so that if they check their mailbox there I am with direct mail if they check their social media there I am with some ads or with some posts or some information or with a you know and that's maybe then linking to a CMA website or if they're on my CMA website maybe they get a text message or a phone call when they fill it out so what I'm trying to do is integrate everything that I'm doing so if I'm spending a buck on direct mail it's not just direct mail that I'm going to impact I'm going to impact you know they're they're going to get an email from me a phone call and then so that dollar that's being spent here is hitting other mediums as well so that now I don't have to spend a dollar with them every time I want to get my message in front of them I can now do it for free on social for free by picking up the phone for free by shooting them a text message which works amazingly well right now is text messaging or I can hit them on you know snapchat or I can hit them on Instagram or some of the other platforms that are out there I can start to engage with them based off of the demographic that they're in so what I want you to do and what I want you to be thinking about is how would you fill in these bubbles and by the way if you want this diagram you can click the link below this video and we'll actually get you this diagram a blank one so that you can kind of fill it in fact I'll tell you what what we'll do is we'll put together a blank one and I'll give you the the example one so you can see that as well so you have that you can kind of go okay what does that look like and just remember all the arrows can point different directions it's not that it's just one direction but it's just to keep the diagram clean and what you want to be thinking about is what are the different mediums so think about who you're trying to target and think about all the different directions that they're going to turn where are they going to turn for information where are they going to be throughout the course of the day and how do you get yourself positioned in front of them so that when they are on that medium when they are on that platform there you are now one thing I want to point out is Zillow Trulia or realtor.com is this doesn't have to be paid this could be just a profile with a lot of really great testimonials right this could be a profile where you maybe pay for a premium profile but you're not paying necessarily for leads so we have a lot of clients that get tremendous lead flow from Zillow Trulia and realtor.com and they don't pay a dime or where they just have the premium profiles but they're not buying leads they have so many ammonia's on there we're talking hundreds of testimonials that leads are just coming in listing leads buyer leads just through that so you don't have to pay for a lot of this you can do a lot of this very very inexpensively or for free so even if you're looking at it go Travis I don't have a big advertising budget guess what you don't need a big advertising budget you just need to be smart and strategic and integrated about how you market so think about it think about all the free ways you can reach people and then think about how do I get them from social media into their phone how do I get into their phone meaning their phone voicemail or their text message and then how do I get into their email so what can I send them or give them that would give them the caused them to exchange their information in exchange for that value that I would be giving them how do I give them value in exchange for what I find valuable which is their contact information so so we're going to give you all this you can see this but put together your own integrated marketing plan and I promise you that you will squeeze so much more out of every dollar we have this our clients have this and I encourage you to put something like this together so here's what I want you to do in the comments below I want you to tell me what is in your integrated marketing plan what are the different parts of the bubble and you don't have to have this many you could have more than this in fact we as a company have a lot more than this but you don't have to do that you can have four bubbles or five bubbles to start so I want to know what's in your bubble when you put these things down when you think about it put put that list down below because you may get from other people some ideas of oh my gosh I hadn't thought about that but I could be doing that too so I want to know what's in your bubbles and if you like this video if you enjoy if you found it valuable do me a favor click like share this on social media and make sure you subscribe because we send these out on a regular basis and I don't want you to miss valuable information like this I look forward to seeing you at future events I look forward to seeing you online and in the meantime don't settle for anything less than you're capable of if you believe in yourself half as much as I believe in you you've got an amazing business amazing life ahead of you and it is an honor to serve you in whatever capacity we get the honor to do that so thank you so much and I will see you in another take care of you guys