Our New Home First Look | Engaged with JoJo and Jordan


(upbeat music) – What’s up guys? We are still at Mom and
Dad’s, the house is not done. However, we are going to
give you the first look, the exclusive.
– No one’s seen it. – Into what our house
looks like right now. You ready? Here we go. (upbeat music) Oh, what’s up Jackson. So we’re gonna take you
back to the beginning of what this house was. What it looked like. – [Jordan] It was a dump. – I originally bought this house ’cause I was gonna flip it, and I was gonna sell it and someone else– – And do one of these,
someone else’s problem. – But I, you know what–
– Now it’s our problem. – Okay, I love taking on projects. So this house was abandoned. It was vandalized. There was asbestos in the home. It was just a train wreck, but. – We did it. – We haven’t done it yet. – Almost. – You were with me the very first time I walked through, right? – Oh yeah, I was there. – Give them your first impression. – I mean, shattered
broken windows everywhere. I don’t know if there was
a window that was intact. The other ones were all boarded up. The floor where the kitchen is now, which was kind of the dining
room, was so caved in, there was no base, so it
was like, a trampoline. – The water heater.
– Oh my. – Was hanging from the ceiling. – That’s safe. What else? Oh, the master bathroom, – [Jojo] Mold and gunk. – [Jordan] Wasn’t it like a blue like– – [Jojo] It was awful. – [Jordan] Like bright
green weird tile too. – This house was probably,
no, it was the worst house that I’ve ever taken on.
– Easy. – The worst house I’ve
ever tried to remodel. – It took some convincing. – No I was all in from the get go. – Oh, I meant for me.
– Oh. I’m just gonna be real with
you, I’m pretty frustrated, the house was supposed to be
done before we moved to L.A. last summer, which was May?
– July? – June? – June.
– June. It’s November. – November, guys. And. – Only five months. – I don’t even know when
it’s going to be done. Oh boy. We don’t have electricity. We don’t have all our
plumbing fixtures in. We don’t have grass. – Don’t have grass. – We, aw man, there’s a lot. – We don’t have a front door yet. Still have the temporary front door. – We don’t have a back splash in yet. – Where are we with the back splash? – Well, it’s– – Last I heard, you had about. A few samples? A couple samples? – Standby. – That’s a good sign. – [Jojo] Standby. (upbeat piano music) Oh shoot. – You got it? – Do I got it! Okay! – Is that whole thing? I have no idea. Last I heard. Or our original decision. Which, if we would have stuck
with our original decisions this thing would have
been done months ago. – No. – So, it was supposed to be
just white subway tile, right? Easy, everybody loves it! – Right, white, except. – So, where are we now, Jojo? – Let me paint a picture. – Please. – The idea I had going into this kitchen was white, fresh, clean. Not yet. White, fresh, clean,
airy, then I got in there and I’m just feeling like it’s too white. And I know you’re gonna say, whoever said a kitchen’s too white? ‘Cause you know, I love white kitchens. But I just think that I
can find something better. So! – Okay! – I’m gonna show you what I
ordered from, ha, for samples. Ah, just wait ’cause,
I’m gonna put this down. – See, I like this one. – Hold on. Okay. I’m just gonna get a couple
that I think are contenders. Oh my gosh, I’m sweating. So, I love this a lot. Do you love it initially? – I like it. – Show it to them again. – It’s a little smaller
than I thought it would be. – Yeah, they are smaller. – These things are a little smaller, I thought they’d be bigger. – Right. – It’s very, uh, you know what? It looks like fish scales. And now I can’t get that out of my mind. – That wasn’t my favorite anyways. – Okay. – And then I was thinking; I really, we bother really love the color, like, hunter green. So I was like, let’s get crazy. And it’s actually terrible. – It’s very heavy too. Because like the walls. – Well, we don’t like it so that’s fine. – Pass on that, but don’t break. – I like that one a little better. – But it just, it’s still not gonna work. It’s just not gonna work, it’s too heavy. – It’s not bad. – What? You like that? – I don’t hate it. So now we got white. – Okay, we do have white,
and I really like– – I like this too. – It doesn’t do anything though. – That’s, I like that. I’m like Vanna White. – Okay, tell me what you think. Now envision it, envision it in the space. – I’m envisioning it. You start to see squares? Do you see the squares? – I was in there the other day. Jordan was gone working. I took all these samples into the house, with my mom, actually. So Seriah did give me her opinion. I personally had a favorite. – Is it one of these? – Yup. Do you like any of these? – Yeah. Love this one. – That’s the only one you like? This is just your basic. I think these are too small, so I would opt for like,
a bigger subway tile. – So. So this is the one? – So, I’ve already
placed the order on this. – So what are we even doing? – Oh, it’s cracked. – Whoa, whoa, whoa, whoa, wait a minute. – I told you. Oh, God.
– Wait one minute. You already did the order? – I love this one. I think it’s really perfect. – So it goes that way, not the other way? It’s different. – Mom, mom, can you come here? ‘Cause mom was with me. – Seriah, did you pick? – Mom, come sit here. – [Seriah] Not back splash again. – Mom come sit here. – [Seriah] Not black splash again. – Yes, again. – Sit down. So, let me talk to mom. – This is the best one. – Okay. – Because the other one it
looks like a dungeon house. The green. – The dark one was too dark. – Oh yeah, yeah, yeah. – But mom, you look really
beautiful by the way. – Thank you, baby. – Yeah!
– Wow! You can never go wrong with subway tile. It’s clean, right? – Yeah, it’s too clean. – Wait, I meant, Jordan? – Agreed, I’d get kinda
bored with subway tile. – Right. And so we’re going to do this, in our house, we’re going to take a risk. – We’re taking a risk. – And so, without further ado. – This is the best rescue I’ve ever taken. I love it, because I want
you to be done with this. (laughs) – She said she’s so. – You’ve been a year, you’ve
been roommates too much. – That’s the, yeah. She’s like, get out of the house. – Get out of my house. – Make a decision and
get out of the house. You know the only
problem with this though? What the told us is that this is gonna take another three months to install, so we get to live with
you another three months! – No, please. I’m gonna rent you a motel six. – Whoa. – At my cost. – Motel six?
– First off, mom I think is lying to you. Because I think that she does
love the fact that we’re here. – Yeah she does. – No, I love you guys, but it’s too much. You guys been here too long. – Dad said he loves us here,
and he wants us to stay here. – Well, why don’t you stay
here and I’ll move out? – We’re gonna take a risk and we’re gonna live
here for another year. – I just got an email from them and they said another seven to 10 days. Relax. – Hallelujah! – You and Joe and have
that empty house again! – What does that mean? (upbeat music) So, let’s do a little mini
walk through of our house. It’s a three bedroom, two bath. The house originally only
like 1500 square feet. – No, it was less than that. – Oh, it was like 1300. – I think it was like 1200. – Okay, the house was
originally 1200 square feet, give or take. So we decided to do a
little bit of an expansion. So now it sits at roughly, like, a little under 2000 square feet. When you walk into the front door, you come into the living room. And throughout the whole house, it originally had just eight foot ceilings all the way around. But when you go into the
living room you will see that we have vaulted the
ceilings in the living area, to just make it feel a little bit bigger. – Yeah, it’s an older home, so– – It’s much. – We needed to open it up. – I think this house
was built in like 1940. – Yeah. – I think a little detail that
we did in the living room, on that back wall that was really nice, was we did a ship lap back wall. – [Jordan] And it’s the big ship lap. – It’s the foot long, 12 inch, ship lap; which makes a huge difference. Especially when you’re
putting shiplap in a space, it helps it make it feel bigger. – And a big open kitchen. – [Jojo] Oh yeah! – [Jordan] With an enormous island! – [Jojo] Yeah, the kitchen before guys. – [Jordan] Love the
island, waterfall island. – [Jojo] Was, yeah, we did nice. We opened it up, we
knocked some walls out. Now it’s just an open concept. You go from your living
room, into your kitchen. And then you have french
doors that lead you to the back yard; which is amazing. – [Jordan] Love the backyard. – We have a laundry room that really is gonna be Jackson’s little space because it has a dog shower in it. – He’s so fancy. He’s got an automatic doggie door that opens up with the
thing on his collar. – Yes he does. And then we have three bedrooms. The master suite, kind of is in it’s own section of the house. Before this house had
a hallway that went– – [Jordan] That was probably
the best thing we did. – [Jojo] We decided to
eliminate the hallway and– – [Jordan] Expand the bedrooms. – Expand all the bedrooms. So, ’cause that hallway was
kind of a random dead space. It didn’t make sense. Eliminated that. Master bedroom, master
suite has french doors that lead to the back yard as well. You know, a nice waterfall shower. – Good sized closet
– Big closet. – I mean, it had no closet. It had a tiny bathroom. It’s got a big shower, – [Jojo] Yup. – [Jordan] It’s got a floating vanity. – [Jojo] Yeah, so. – [Jordan] Added some shelves, big closet. – It looks so much better. And I think we’re both very
happy with where it’s come. It’s like, obviously
like, when you do a house there’s all these things
that you look back on and you’re like, ah, I should’ve that, or I should’ve done this. Or I wish I could’ve done that. But I’m learning that I need to just be happy with
what I have right now. – Woosah. (upbeat music) Alright, let’s talk about the best space in any house, the back yard. We have these two trees
that kind of make a little, like, a little nook. (Jojo laughs) Why are you laughing? – I’m just thinking of the hammock that you wanna put up. – Yeah, there’s– – Not a hammock. – I mean, when you see two
trees that are perfectly spaced; what else do you do? You put a hammock. – You don’t put a hammock. (laughs) – Who doesn’t love laying in a hammock? – I do love laying in a hammock but I– – You wanna entertain people, maybe someone wants to take a nap. Maybe someone. – In Texas? – Had one too many drinks,
and they need to go lay down. (Jojo laughs) Like, you can always use a hammock, and it just looks cool. Like, if you see a picture of the beach, there’s always a hammock. – On the beach. You know, you’re not serious about. – I am 100% serious about the hammock. – You will totally disrupt
the fung shui of the backyard. – How? No, there’s already like a
little natural, kind of like, nook for that area right of the deck. Like, then we kinda just close it in. Create nice little. – Yeah, yeah, yeah. – What do you have against hammocks? – Well, I like hammocks, I
just, we’ll figure it out. – We can get a Scandinavian
rustic hammock. – Scandinavian, eh. (laughs) – What was that? – We wanna know what you
guys think as far as design, decor, if you have any
cool, like, wallpaper. – Types of furniture. – I also need help choosing
a rug for my living room. So if you guys know of any good
places or any cool designs; like, please let us know. Comment below, I wanna
hear what you have to say. I need help. – And don’t forget to subscribe, ’cause you do not wanna
miss the big reveal. You’re gonna see it for
the first time with us. – Ah, I can’t wait. Anyways, thank you guys so much, and we will see you next time. (upbeat music)

‘Arganic Woodwork’ gives army vet purpose | Small Business Revolution: S4E3


{an2}- Hey! I’m Amanda Brinkman {an2}and I’m the Chief Brand Officer of Deluxe {an2}and the host of the show
you’re about to watch. {an2}So Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs, {an2}we believe they have the
power to bring people together {an2}and we wanted to use what we do at Deluxe {an2}to help them succeed. {an2}Our hope has always
been that entrepreneurs {an2}can watch the show and learn
something that helps them. {an2}But the episodes are
only a half an hour long {an2}and we can’t always show you
every step of the process, {an2}so if you want to learn a little more {an2}come check us out at
deluxe.com/revolution. {an2}Your town doesn’t have to win {an2}the half-a-million dollar makeover {an2}for the Deluxe team to
work with your business. {an2}What we do on the show is
what we do all the time {an2}for five and a half
million small businesses {an2}across the country, {an2}we just don’t always bring cameras. {an2}So remember to shop
local and enjoy the show. {an2}Okay we’re about to go meet Cody, {an2}to surprise Cody. {an2}He runs Organic Woodwork {an2}its a brand new business, like a month old {an2}and he makes incredible, beautiful tables {an2}and cutting boards, {an2}and he has such a heart for the Vets {an2}and foster community. {an2}- I love him already. {an2}- Congratulations! {an2}- Yes! {an2}- [Together] Welcome to the revolution! {an2}- I would hug you but
I’m like really dirty. {an2}- That’s okay! {an2}- Okay, oh my gosh that’s so awesome. {an2}- Dude, let me take a look around. {an2}I love it. {an2}So you run your business
out of your garage? {an2}- Yes. {an2}- [Male Host] Some of the
best businesses in the world {an2}started in a garage. {an2}- [Amanda] All right so we’re
here, we’re in the shop. {an2}Put me to work. {an2}- One of the best parts of woodworking, {an2}like if you follow people on Instagram, {an2}is they do the oil. {an2}- [Amanda] Okay! {an2}- [Cody] You’re gonna take
your hand and just go over it. {an2}- Am I doing it right? {an2}Or do I need to do like a circle? {an2}Or does it not really matter?
– No that’s fine. {an2}Usually it’s just with the grain, but {an2}- Oh (laughs) {an2}- With maple you don’t have to. {an2}- [Male Host] You know
I love working with wood {an2}it’s just such a warm product. {an2}- And there’s a lot to it. {an2}Like wood,even though when
it’s cut, it still moves. {an2}- Oh yeah and the way you store it, {an2}it will warp on you. {an2}You have to like, {an2}people don’t realize
that when you stack wood {an2}you have to– {an2}- Sticker it, right.
– Yeah. {an2}- You guys are nerding out over here. {an2}- Kind of all right.
– I’m so glad that you two {an2}have found eachother. {an2}- Yeah.
– Yeah. {an2}- I mean who did you talk
to about all this deep stuff {an2}before? {an2}What a couple of nerds. {an2}- Small towns across the country {an2}are fighting for their survival {an2}with the odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little money, {an2}a lot of experience, and
thousands of hours of work {an2}into one small town? {an2}Focusing on the businesses {an2}at the heart of their main street. {an2}What started as an idea
became a national movement. {an2}With over thirty thousand towns nominated {an2}for the five hundred
thousand dollar makeover {an2}and more than a million votes cast {an2}for the winner. {an2}- Hello Searcy! {an2}(audience applauds) {an2}- In it’s fourth season, {an2}the small business
revolution is headed South {an2}to Searcy, Arkansas in a new town, {an2}in a new region, will present
a fresh set of challenges {an2}to tackle. Both for the small businesses {an2}and for the community as a whole. {an2}So Amanda Brinkman and her
team of marketing experts {an2}at Deluxe are going to work. {an2}And they’re not alone. {an2}Renovation expert and
co-host Ty Pennington {an2}will be working with
the team to rehabilitate {an2}the town buildings. {an2}While a whole cast of
experts help rehabilitate {an2}its business, every episode. {an2}We’ll be working with a new small business {an2}to see if we can change the odds. {an2}If together we can start a revolution. {an2}(upbeat music) {an2}- I’ve always worked with wood. {an2}I’ve done some general contracting work. {an2}Just framing up walls and
things of that nature. {an2}And then a lot of DIY stuff. {an2}Making furniture was kind of new to me. {an2}But I enjoy doing it. {an2}And now I make tables, cutting boards, {an2}heirloom rattles. {an2}- His gift is woodwork. {an2}He’s a perfectionist too. {an2}- He really puts his heart into the work. {an2}He did a table for us
and we didn’t give him {an2}any specifications, {an2}and when he brought it, {an2}he had really put a personal touch on it. {an2}That touched us that
he knew enough about us {an2}and cared enough about us to
make something really special. {an2}- And I didn’t know the
rest of Cody’s story {an2}until he brought the table to us. {an2}- Iraq was kind of dying
down by the time I deployed. {an2}And Afghanistan was picking up. {an2}In the army I was climbing rank and {an2}no longer just boots on the
ground and bullet catcher. {an2}I was to the point where I was like {an2}”yeah I can see this being a career.” {an2}- Are you feeling alright? {an2}- Head hurts so bad. {an2}- So is it the rain
that’s bothering you or? {an2}- There was like real pressure just like {an2}really messes with it. {an2}I haven’t drank in like seven years {an2}but it feels like I’m hungover. {an2}(laughter) {an2}Like it’s bad. {an2}- Do you remember was
it just one explosion {an2}that caused the traumatic
brain injury, or? {an2}- I think it was like a number
over the course that really. {an2}I think one probably set it
off like more than the others {an2}and then I started having seizures {an2}and they were like “you
need to be checked out.” {an2}And they’re all like
“you’ve had a significant {an2}amount of damage.” {an2}In the army there’s
really no place for a guy {an2}who is having seizures and so {an2}they were like “sorry
but we can’t use you.” {an2}Coming back you struggle
to find your new purpose. {an2}It was hard to be like happy and {an2}it’s hard to love people
when you don’t like yourself. {an2}I’m very proud of my
service and to be honest {an2}it was my privilege to be able to do it. {an2}But I’m not just proud
of everything that I {an2}was forced to do. {an2}If you concentrate so
much on like what can I do {an2}to not ever feel this way, {an2}and then you’re constantly
feeling that way, {an2}you’re just feeling like
you failed at fixing it. {an2}And then Megan came along. {an2}My wife exudes grace and strength and {an2}she is the driving force behind me. {an2}She just made me a better man. {an2}- I really try to encourage Cody to do {an2}what he wants to do. {an2}I think he’s so amazing. {an2}I mean I’m just so proud of him and {an2}I think he’s just, he
has so much to offer. {an2}And he’s such a man of integrity. {an2}He didn’t believe he was good enough. {an2}And I know he’s good enough. {an2}- Now I can forgive
myself for those things {an2}that I feel like maybe I
should’ve done differently. {an2}But it isn’t me that I just forget them. {an2}The key is to find a way to live with it. {an2}To where it doesn’t really affect you. {an2}- I’ll tell you one thing. {an2}- I have two daughters, both
from previous marriages. {an2}And then our foster son now, {an2}who we’ve had since he was ten weeks. {an2}And we actually just got
the finalization date {an2}for the adoption. {an2}It gets easier to love
people the more you do it. {an2}Oh man, we’ve had fourteen
foster kids in our home. {an2}- You see your dad? {an2}Yes you do, your daddy. {an2}- We had a round table
that sit like four people. {an2}Which is fine for us at the time {an2}but it was, you know {an2}we wanted to start taking in more kids. {an2}We needed a bigger table. {an2}Building that table I was
taking an organic material {an2}that you see everyday. {an2}And instead of just burning it, {an2}you can make something beautiful {an2}out of something that was dead. {an2}Giving it a purpose and
giving it value again. {an2}And then after it was
done it was kind of like {an2}I wonder if other families
kind of have this same need. {an2}So it was kind of where
the woodworking business {an2}came in to play. {an2}- It was two years that
we’ve spent not being able {an2}to sit at the table as a family. {an2}He measured the size of our dining room, {an2}measured Dayton in his wheelchair. {an2}Eight weeks later we
had this custom table. {an2}- I can actually sit with my family. {an2}- To miss that little part of life, {an2}but really it’s the big part of life. {an2}And then having sat down. {an2}It’s a blessing. {an2}- We’re proud that we get
to go to work for Cody. {an2}And not just because
the furniture he builds {an2}is already have an
impact on people’s lives. {an2}From the first time we met him {an2}Cody made it clear that
his mission was bigger {an2}than just some product he was creating. {an2}- There’s twenty-three
thousand kids that age {an2}in the foster system every year. {an2}Out of that twenty-three thousand, {an2}twenty percent can go
immediately homeless. {an2}And so as a business now
I can employ those kids {an2}just to invest something into them. {an2}These kids man, they’re just- {an2}their resilience, their perseverance, {an2}the pure grit. {an2}I mean we’re talking toddlers that {an2}are just fighters. {an2}- Cody may be out of the military {an2}but that doesn’t mean
he’s stopped serving. {an2}And it’s not just foster children. {an2}His ultimate dream is to
hire veterans into the shop. {an2}Give the guys he served
with a steady paycheck. {an2}And give the kids he wants to hire {an2}more role models to look up to. {an2}But none of this happens unless we can {an2}generate the business he needs {an2}to take Organic from an idea in the garage {an2}to a sustainable business. {an2}So we’re bringing in Willie Willette, {an2}a man who we know can create and sustain {an2}a custom furniture business. {an2}Because his shop has
been around since 1996, {an2}creating custom pieces
for large companies, {an2}private residences, and even
the city of Minneapolis. {an2}Good to see you.
– Good to see you guys. {an2}- This is Willie. {an2}- Hi, willie.
– Cody, nice to meet you. {an2}- This is the part where
we normally do a tour {an2}but I feel like we can kind of see it. {an2}- Yeah, there’s nothing hidden. {an2}This is it. {an2}- So it is a dream in the near term {an2}to move out of the garage and
into a more industrial space. {an2}- Yes, I’m currently in negotiations {an2}with the lady who has a much larger area {an2}to move the business into. {an2}- How big is the space? {an2}- It’s about 4500 square feet. {an2}- That’s great. {an2}- Yeah then I can actually
have large stationary equipment {an2}instead of everything just being portable. {an2}- Okay well I feel like
we’ve seen the space now, {an2}should we sit down and
talk about the business? {an2}- Yes, lets- {an2}- Do you have a conference room? {an2}- Right here.
– This is the conference room? {an2}I love it. {an2}- We’ll make this-
– I’ll take this log. {an2}(laughter) {an2}- This is my conference. {an2}- Perfect
– Oh this is our table. {an2}It’s beautiful. {an2}(laughter) {an2}Alright so you just
incorporated in January. {an2}How many pieces are you making right now? {an2}Are you focusing on just custom tables? {an2}Or also the cutting boards? {an2}Give him a sense for kind
of the kinds of products {an2}you do right now. {an2}- Right now I’m just doing whatever pays. {an2}I’m making things for
people that they want. {an2}But also I’m making things that
are not really that unique. {an2}- And do you want to get to a point where {an2}you kind of have some
pieces that you produce {an2}in more mass quantity
like the cutting board? {an2}- Yes but then also
having things that I make {an2}that I think are very
unique and are custom. {an2}- I like the idea of kind
of that dual business {an2}model of the reliability, {an2}and of the volume but
then allowing you the time {an2}and the resources to be able
to spend on the custom pieces. {an2}And then from a marketing
perspective I think {an2}we can do a great job of
helping you tell that story. {an2}Willie, talk a little
bit about your business? {an2}Can you remember back
to when you were kind of {an2}in Cody’s shoes where you
were just a few months in? {an2}And is there any advice
you can give him on kind of {an2}how to think about kind
of that gearing up stage? {an2}- Try to be able to sit down for lunch. {an2}Cause I couldn’t do that
for the first six months. {an2}I paced the whole time. {an2}It’s just you know, you’re taking risks {an2}and that’s hard to do. {an2}But never compromising quality. {an2}Never compromising design. {an2}And you’re under priced. {an2}- So that’s been a big struggle for me. {an2}I get anxiety giving out huge numbers. {an2}And I know it’s fair. {an2}- Right. {an2}It took me at least fifteen
years to get past that. {an2}- So how did you get over that? {an2}- People telling me after the job, {an2}”you know you’re really
not charging enough.” {an2}And if they say yes, it’s a fair price. {an2}- But then it goes back to,
I’m horrible at pricing. {an2}Because with the custom pieces, {an2}it’s hard to know what the time is, {an2}it’s hard to know what the overhead is. {an2}- It’s not hard, it’s nearly impossible. {an2}- I mean how could you not
have to figure that out though {an2}in order to price it accordingly. {an2}Like how do you know {an2}if you’re making money on a custom table? {an2}- I basically use my cash card {an2}until it stops being accepted. {an2}(laughter) {an2}- I don’t think that’s the
advice we wanna give him. {an2}- Not taking that note down. {an2}- No! {an2}Do not write that down please, no, no. {an2}- So everything she’s saying is correct {an2}but we’re not selling widgets. {an2}We’re selling lots and
lots of different things. {an2}- But I want him to have
visibility going into the business {an2}as a new business owner. {an2}I don’t want him to get
to the end of the year {an2}and not have any idea
how much money he’s made {an2}or what a piece costs. {an2}- And there are some simple formulas {an2}like materials times fourth
for labor and things like that. {an2}- The other thing he
really has a heart for {an2}is employing vets and
kids that are about to age {an2}out of the foster system. {an2}So can you tell him a
little bit about that. {an2}- Yeah, as far as employing the kids aging {an2}out of the foster care system, I mean, {an2}there’s things that I can teach them {an2}like cutting boards. {an2}- Right, once that do that then
they can do the next thing. {an2}- Oh yeah, this is still a trade. {an2}- Yeah. {an2}- But I feel like it’s very teachable. {an2}- It is a teachable one, yeah. {an2}I am very proud of what we’ve built. {an2}I’m very proud of what you build {an2}but no it’s not the
hardest thing in the world. {an2}What we do is a series of small steps. {an2}- Yeah. {an2}And as far as the veterans side of that, {an2}nobody wants to hire someone
who only had 12 years {an2}of military experience {an2}and no civilian experience at all. {an2}But as a business now I can employ them. {an2}- When I interview people, I tell people {an2}there’s two things I can’t teach you. {an2}How to get along with
people and how to work hard. {an2}Like real work hard not
what you think is hard work. {an2}If anybody can do those
two, they’re gonna be fine. {an2}- And those same building
blocks of character {an2}that made them great in serving our nation {an2}will make them great in
your place of business. {an2}- Yeah. {an2}- It’s kind of fun with the startups {an2}there’s a freshness to it
that’s really exciting. {an2}We can help them on both sides {an2}so that once we bring in the demand {an2}and drive the demand
through the great marketing, {an2}he is poised and ready
to take advantage of it. {an2}- It’s hard to talk about. {an2}Especially when your
business isn’t doing well. {an2}But these are things that have to happen {an2}in order for you to complete a mission. {an2}- It’s frightening but
you just wake up everyday {an2}and go to work. {an2}People think there’s a mystery to it, {an2}it’s like no you just work really hard. {an2}- When we first picked Cody
to be featured on the show, {an2}we did have one reservation. {an2}Will he really be ready to make the leap {an2}and get Organic out of his garage? {an2}Less than a week after
we got back to Deluxe, {an2}we started working on
his marketing strategy. {an2}We got a message from Cody
that answered that question {an2}once and for all. {an2}- Hey guys just calling in to let you know {an2}I found a space. {an2}I signed a lease and I think it’ll work. {an2}It’s gonna need a little
touch up here and there but {an2}it’s definitely much
better than the garage. {an2}- The great news is that he
found a new space to lease. {an2}So getting equipment in the space, {an2}I think that’s how we’re
gonna end up using our budget. {an2}- I mean it’s all about the tools. {an2}- You’ve made some
recommendations around tools {an2}and equipment {an2}and some of those manufacturers
have come forward with {an2}discounts.
– Very good. {an2}- It’s so great cause we’re gonna wanna {an2}maximize those dollars. {an2}Alright let’s talk about
marketing solutions. {an2}So we like his logo.
– Great logo. {an2}- We feel like there’s
a big opportunity though {an2}to build out a beautiful website. {an2}Now I want to make sure he’s found online {an2}cause right now he
doesn’t even have a site. {an2}But it’ll help us really tell that story. {an2}- I agree. {an2}- I’m just gonna say why I’m excited {an2}to be apart of this project. {an2}Is I was raised by a single
mom for most of my life, right? {an2}But I became a carpenter. {an2}Usually how you learn carpentry {an2}is having a close connection
with a father figure. {an2}That’s how you learn trades like that. {an2}But kids, there’s a lot of kids {an2}that don’t have that connection. {an2}And so to be able to
pass that onto somebody, {an2}it’s really beautiful. {an2}- Cody is already taking a huge leap {an2}in that he’s moving from his
garage to this new space. {an2}So the pressure is on us to
help him find new projects {an2}and fill up that pipeline
where he can give us {an2}enough of a chance to actually work. {an2}- The more we’ve learned
about this business, {an2}the more we see that
it’s not a one man show. {an2}Despite working full time as a nurse, {an2}Megan has played a huge
role in building Organic {an2}social media presence. {an2}So we’re flying both of
them up to Minneapolis {an2}for a crash course in operations,
finances and marketing. {an2}- Super excited to see all these guys. {an2}Super excited to Todd in
Minnesota so here we go {an2}to the airport.
– See y’all soon. {an2}We’re gonna show a
couple mood boards here. {an2}So the first one I’m gonna show {an2}we’re calling the craftsman boards. {an2}It’s got a much darker
feel, very authentic. {an2}Option number two. {an2}This keeps that authenticity {an2}but it lightens the mood quite a bit. {an2}- I like both of them, I really do. {an2}But I really like the darker
tones and the craftsman feel. {an2}- It just feels very Cody to me. {an2}- Do you guys wanna
talk a little bit about. {an2}I’m thinking about his
website strategy overall. {an2}- If you had a site right now, {an2}what do you think people
would be searching for? {an2}- Probably be custom farm tables. {an2}Actually if you just tweak
the language a little bit {an2}to say farmhouse table, {an2}it could net a lot more people. {an2}Farmhouse tables has twice as much volume. {an2}- You have such a heart for
the mission of you know, {an2}serving foster children and vets {an2}but then you also make furniture. {an2}So we’re trying to
figure out in the website {an2}how to balance the two. {an2}Do you have any thoughts
for us or guidance? {an2}- I can’t really answer your question {an2}cause I’ve kind of dealt
with the struggle of that {an2}this entire time. {an2}I want people to know what I make is great {an2}and it’s gonna last and I want
people to know the mission {an2}behind it but I don’t want the kids {an2}that are coming out of
the foster care system {an2}who work for me to feel
like they’re being employed {an2}by a guy who’s just using them as a tool {an2}in order to sell more furniture. {an2}And I don’t want the veterans
that are working for me {an2}to think the same thing. {an2}- And we’ve also really struggled
with that on social media. {an2}It’s hard to balance saying
that we’re doing it and {an2}not coming across as bragging. {an2}But just encouraging other
people to do it as well. {an2}- Well it could just be that though. {an2}It could just be advocacy. {an2}I think we just all have such
great respect that you’re {an2}even tempted to not even
tell that part of your story. {an2}But I also feel like there’s
some responsibility in being {an2}an example to others.
– Yeah. {an2}- Okay, thank you, appreciate you guys. {an2}For their next step, {an2}Megan and Cody are heading across town {an2}to Willie Willette Works. {an2}To pick up a few pointers on
how to utilize his new space. {an2}- We do a lot of the finishing here. {an2}- Wow, look at that. That’s pretty. {an2}- We started to make cuffs
out of hammered bronze. {an2}And we line ’em with leather. {an2}I didn’t go out to make bronze cuffs {an2}but we had the cut-offs
where the ovals are {an2}on the bronze table there. {an2}So these pieces they don’t
take us nearly as long {an2}as a piece of furniture. {an2}We’re using scrap and people
seem to really like them. {an2}- As a craftsman, you do take
a lot of pride in your work. {an2}And things that people want change. {an2}And you get to grow with it. {an2}You don’t get bored doing this, {an2}And you just get creative. {an2}- This is our production space obviously. {an2}This is the soft stop
that we talked about. {an2}And then this is your wide belt sander. {an2}This truly is a very valuable tool. {an2}(laughter) {an2}- I love it. {an2}- It’s, I’m serious. {an2}You know, 12:45, everyone’s eating lunch, {an2}and it’s like lets play foosball. {an2}At one o’clock everyone’s
ready to go and it’s fun. {an2}So I actually really.
– That’s a good one, yeah. {an2}- Really like having this here. {an2}- So how many employees
did you start off with? {an2}- When I started it was just myself {an2}and that was really hard. {an2}I added an employee at about year 2 {an2}and that made a big difference. {an2}So now a steady staff is
somewhere between five and six. {an2}And it’s much more important
to have the right person {an2}in your studio and the right experience. {an2}- Employing vets and kids aging {an2}out of the foster care system,
I’m obviously not hiring {an2}based on experience. {an2}But knowing that I can
hire based on character {an2}and it’ll be okay, it
was a shot in the arm. {an2}- It’s awesome that Cody is
already thinking about hiring. {an2}It’s always been a huge
part of Organic’s mission. {an2}But we have to make sure
that when he takes that leap, {an2}it makes the business sense. {an2}- So what I’m thinking is
that we start really from {an2}the bottoms on view rather
than looking at sales {an2}coming down to profitability. {an2}What would be a target
income you would like {an2}to make out of this business? {an2}- I’d be fine with just
fifty thousand, a year. {an2}So if each job is a
thousand to fifteen hundred. {an2}- Yeah. {an2}- That’s sort of two jobs a week. {an2}Is that in line with something
that you think is achievable? {an2}- Yes and no. {an2}- Knowing your capacity,
I think it’s really really {an2}important for you because
you will get to a ceiling {an2}that is gonna be the trigger
for you to bring someone {an2}into the business. {an2}- Yeah, how much can I do by myself {an2}before that next level starts? {an2}- Right. {an2}But there is always the
chicken and the egg thing {an2}with like bringing on employees. {an2}Like can you go faster
and do more and sell more? {an2}Or if you have more employees, {an2}but can you afford to do it? {an2}And every business at any
life stage always kind {an2}of struggles with that
balance between the two. {an2}So how long do you think
the window is between {an2}when you hire someone
before they can actually be {an2}working on productive work? {an2}- Say two months, it’ll take two months {an2}for them to be fully on their own. {an2}- The objective of this
business is not to just hire {an2}skilled labor in order to
produce items to make a profit {an2}and that’s very noble and that’s great {an2}but we still gotta think about that. {an2}And the aspect of if you
bring a skilled person in {an2}they’re productive day one. {an2}But if you wanna support
this idea that you have, {an2}you’ve got a two month window {an2}where they’re not gonna
earn any revenue for you. {an2}- So we just wanna give
you some metrics to look at {an2}as you’re making those decisions. {an2}So we’re not telling you
whether or not you should {an2}hire an employee but the data {an2}is telling you whether or not
– Yeah. {an2}- you should hire another employee. {an2}- Yes. {an2}- This is so fun though
to build it from scratch. {an2}Isn’t this fun? {an2}- It is fun! {an2}(laughter) {an2}- Create demand or increase capacity. {an2}Which should you do first? {an2}The chicken or the egg? {an2}The best answer is both at the same time. {an2}- One thing I did notice
on his social media, {an2}that is kind of his showroom. {an2}You know, he takes a lot of
really beautiful pictures {an2}and I think it would be
great if we could get him {an2}in those pictures more. {an2}- I agree. {an2}- So while the team at Deluxe
begins launching Organics {an2}online presence back in Minneapolis, {an2}Ty and the construction crew are in Searcy {an2}getting Cody’s place ready
for that influx of orders. {an2}- Well Cody you’re not
in the garage anymore. {an2}And this is a lot of space. {an2}- Yes, the concrete needs to be fixed. {an2}And little things like that
but it was perfect for me. {an2}- So what Deluxe can do, is
we can pour some concrete {an2}and you know, give you a more level space. {an2}You know, maybe put some
walls in for some offices. {an2}Cause you’re gonna need
that going forward, right? {an2}And then one cosmetic thing you do need is {an2}people to know that this is a business, {an2}not just an empty warehouse anymore. {an2}So we can take your logo and
put it on a sign out front. {an2}So when people are driving
by they’re gonna be able {an2}to know this is where Organic is now. {an2}- Okay. {an2}And to jumpstart Cody’s
new business pipeline, {an2}we hired him to make
furniture for two of the other {an2}businesses we’re featuring in town. {an2}- First of all, nice setup. {an2}This is awesome! {an2}- Thank you. {an2}- So what project are
you working on right now? {an2}- Well I got the shelves
for Saber and Smith, {an2}tables for Welma’s and then {an2}I got Apple Bob’s Production Crew. {an2}- You’re gonna get pretty busy! {an2}- Yeah! {an2}- I’m so excited to
see what this guy does. {an2}If you’re really gonna
be a serious woodworking, {an2}you’re gonna turn that into a business, {an2}you need two things. {an2}You need space and you need tools. {an2}What I’m excited to see is
that this guy who has a dream {an2}is gonna get the tools
he needs to make that {an2}dream happen not only himself {an2}but for a lot of other people. {an2}- While the marketing team scrambles {an2}to apply finishing touches {an2}and the construction
crew wills the concrete {an2}to dry just a little bit faster. {an2}Willie and I are headed
back to Searcy to help {an2}launch Organic woodwork
as an official business. {an2}- Hey guys! {an2}- Hey.
– Hey. {an2}- Come around front. {an2}- Alright, thanks! {an2}- Look how great the sign looks. {an2}- I know. {an2}- Working with a startup
you’ve got a clean slate. {an2}That’s what makes it so fun. {an2}You get to develop every piece
of the business from scratch. {an2}Of course that’s what
also makes it so hard. {an2}You have to develop every piece
of the business from scratch {an2}but I can’t wait to see
it all come together. {an2}- Hi! {an2}- Hi! {an2}- Good to see you.
– Good to see you guys. {an2}- Oh my gosh this space is
amazing. Look at all this space! {an2}- Yeah.
– So nice! {an2}- So much room for activities. {an2}- This is amazing. {an2}(laughter) So let’s show you guys around. {an2}- Yeah. {an2}- Give us a grand tour. {an2}- This is the concrete that
Deluxe helped me to pour {an2}and that way we could wall up these rooms, {an2}the conference room and the
office and stuff like that. {an2}They built an assembly table. {an2}I have enough room, I’m probably
gonna build another one. {an2}Cause this one’s already full of projects. {an2}- Wow.
– Nice. {an2}- Saw stop, table saw. {an2}Pretty much all the machinery in here, {an2}Deluxe help me get. {an2}- You found a great space.
You were ready to go. {an2}You have demand for
your business so this is {an2}the fastest way to get you new revenue in. {an2}- Yeah and I’m so grateful, so grateful. {an2}- Well the space looks incredible. {an2}But you know what’s also pretty cool? {an2}Your new website, do you wanna see it? {an2}- Yes. {an2}- This is the thing he’s
been most excited about. {an2}- Yeah cause it’ll make me
feel like a real business, {an2}I guess. {an2}- Alright, close your eyes. {an2}- Okay. {an2}- This is your new website. {an2}- Oh my goodness! {an2}- Looks so good. {an2}- So what we love about
our website is it’s {an2}gonna be a place where
you can tell your story {an2}and the mission behind your work. {an2}And that’s why we led right
away with the headline {an2}you know, custom made
furniture with a purpose. {an2}Your vision around unemployed vets {an2}and kids aging out of
the foster care system {an2}is a very beautiful reason
to start a business. {an2}We’ve done it in a way
that honors your humility {an2}and isn’t using those
things in a braggadocios way {an2}but it’s just truly
telling the authentic story {an2}and heart that you have. {an2}- It looks so good. {an2}- For some reason it’s like
our website kind of feels {an2}like the real deal. {an2}It’s almost like having a store front. {an2}- So right away we wanna
help the user navigate {an2}through your site based on
what they’re there to see. {an2}So whether it’s for
your home, your business {an2}for commercial products
and then also custom goods. {an2}We’re clear about what they can expect {an2}in each of these custom steps {an2}allowing you to right
away choose their path. {an2}- So that’s really valuable because {an2}it can be intimidating if some people {an2}have never ordered
custom furniture before. {an2}When they see the process
that’s what will really {an2}help separate from everybody else. {an2}- And we wanna make
sure that we’re allowing {an2}people the opportunity to
reach out and talk with you {an2}about their custom project. {an2}So we’re gonna include this
form in multiple places {an2}within the site to start
out that conversation {an2}knowing a little bit about
what they’re looking for. {an2}You wanna make it as easy
as possible for people {an2}to make that purchase. {an2}- I love that. {an2}Right now all I’m pretty
much set up for is call or {an2}a message on social media so this is, {an2}this is amazing. {an2}- Okay let’s talk a little
bit about your social media {an2}strategy. {an2}First of all you’re doing a great job. {an2}In addition to the site we wanna arm Megan {an2}with some solid social media strategy {an2}for promoting the business. {an2}She’s got a natural gift for storytelling {an2}but there are a few
bits of inside baseball {an2}expertise that will help her
post carry that much further. {an2}So because Facebook and
Instagram are essentially {an2}the same company and they allow you {an2}to post in one environment
and share it to the other. {an2}But the handles don’t translate over. {an2}They just appear at
then you see the handle {an2}rather than it actually
tagging the person. {an2}We encourage you to post
natively in both platforms. {an2}- I mean it was invaluable the
knowledge that they gave us. {an2}To feel empowered enough to be effective. {an2}- Nowadays we all rely
so heavily on technology {an2}when interacting with our customers. {an2}It’s easy to forget that the analog route {an2}is still sometimes the best solution. {an2}So we worked with you on
creating the custom form {an2}for helping you-
– So good. {an2}- Manage your project. {an2}And we find that the more
customize it is to the business’ {an2}needs, the more effective
of a tool it can be. {an2}- That’s so awesome. {an2}- Can I show you a few pieces of swag? {an2}- Yes. {an2}- Okay. {an2}A custom piece of furniture
built by a business {an2}with this kind of story, {an2}that’s something customers are
gonna be proud to talk about. {an2}Good swag gives somebody
the opportunity to literally {an2}wear that pride around town. {an2}And that can only translate
into more business. {an2}- He’s at year five for all
that stuff, maybe year six. {an2}This is a big step forward. {an2}- No longer in a garage just making stuff. {an2}I feel like a real company, it’s great. {an2}- You’re all the way in now.
– Yeah. {an2}- How does that feel? {an2}- For you guys to take a chance on me {an2}and to help me is pretty remarkable. {an2}And I just needed that push
so it’s just been awesome. {an2}(country music) {an2}Having someone say you’re doing
great things really helped. {an2}If I wouldn’t have gotten
that vote of confidence {an2}I never would’ve moved out of the garage. {an2}(laughter) {an2}- I’m just, I’m really proud. {an2}This means a lot that everyone else sees {an2}the potential in him
that I always tell him. {an2}And I’m hoping that. {an2}I’m gonna cry. {an2}That he believes it now too. {an2}- We do it because we
believe in you so much {an2}so there’s one more thing
that we wanted to give you. {an2}Our one more very special
piece of equipment {an2}but it’s extremely heavy so
we had to engage a few folks {an2}very special people to {an2}carry the load. {an2}Oh man, I’m glad you guys are here. {an2}Oh man. {an2}Out of all the tools and everything {an2}that was like the best
gift of my entire life. {an2}I don’t get to see Curtis that often and {an2}I hadn’t seen Jay in-
– Years. {an2}- Years. {an2}There’s just things that like we battle {an2}that are weird things that other people {an2}probably never have to battle. {an2}We have our entire lives to live and we. {an2}We were talking about a friend of ours {an2}who ended his life. {an2}Because it was like he came
back and felt like that was it. {an2}And that’s not true, you know. {an2}There’s way more. {an2}I want other veterans to see like {an2}there’s a purpose and a
drive that you once had {an2}and you can find it in the civilian world. {an2}- Those of us who have
lived civilian lives {an2}can never really know what it’s like {an2}to try and come back from war. {an2}But listening to Cody and
other veterans like him, {an2}a couple of common themes emerge. {an2}The things that make it
possible for someone who {an2}has served to truly come home. {an2}One is purpose, Cody
hasn’t just found that. {an2}He’s put himself in a
position to help others {an2}find it as well. {an2}The other, a support system. {an2}The people who will
surround you when you fall. {an2}Looking around this table, {an2}I see Cody has set himself up to thrive. {an2}And Searcy will be better for it. {an2}- I was distracted, I was
thinking about tables, guys. {an2}- Whether you’re a startup
or an established business, {an2}if Organic story has you inspired, {an2}visit deluxe.com/revolution
to see how the team at Deluxe {an2}can help expand your customer base. {an2}- El Mercado is a specially
market that brings {an2}and authentic Mexican
experience to Searcy. {an2}- They’re handmade. {an2}- I think we got a sale
happening right now. {an2}(laughter) {an2}_ But Jose and Katrina have
gone all in on the business. {an2}- For the piece of mind of your family, {an2}we need to make sure that we
can bring in more revenue. {an2}- And Deluxe and the
small business revolution {an2}help this husband-wife
team support their family. {an2}(laughter) {an2}On the next episode of
small business revolution {an2}main street.

‘Zion Climbing’ learns the non-profit ropes | Small Business Revolution: S4E6


{an2}- Hey, I’m Amanda Brinkman {an2}and I’m the Chief Brand Officer at Deluxe {an2}and the host of the show
you’re about to watch. {an2}So, Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs, {an2}we believe they have the power
to bring people together. {an2}And we wanted to use what we do {an2}at Deluxe to help them succeed. {an2}Our hope has always
been that entrepreneurs {an2}can watch the show and learn
something that helps them. {an2}But the episodes are
only half an hour long {an2}and we can’t always show you
every step of the process. {an2}So if you want to learn a little bit more, {an2}come check us out at
deluxe.com/revolution. {an2}Your town doesn’t have to win {an2}the half a million dollar makeover {an2}for the Deluxe team to
work with your business. {an2}What we do on the show is
what we do all the time. {an2}For five and a half
million small businesses {an2}across the country. {an2}We just don’t always bring cameras. {an2}So remember to shop
local and enjoy the show. {an2}We are about to go in and
surprise Sean and Emily, {an2}they run Zyon Climbing Center. {an2}A beautiful non-profit here in Searcy {an2}that brings the community together. {an2}- Yes. {an2}- They don’t know we’re coming. {an2}- And I think things are
about to change in a good way. {an2}- Oh my gosh, okay. {an2}Are you gonna climb? {an2}- I guess, I don’t know. {an2}It all depends on how high. {an2}(calm instrumental music) {an2}Hey guys! {an2}(people shouting) {an2}Woohoo! {an2}Welcome to the revolution! {an2}- Ah yes! {an2}- So this is what a
non-profit really looks like. {an2}- Yes Sir. {an2}- Yes, yes it is. {an2}- Some great things are
about to happen for you guys {an2}and I’m so stoked for you. {an2}- Hi, baby. {an2}(laughing) {an2}- [Narrator] Small
towns across the country {an2}are fighting for their survival {an2}with the odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little money, {an2}a lot of experience and thousands {an2}of hours of work into one small town, {an2}focusing on the businesses {an2}at the heart of their mainstream. {an2}What started as an idea
became a national movement, {an2}with over 30 000 towns nominated {an2}for the $500 000 makeover {an2}and more than a million
votes cast for the winner. {an2}- Hello Searcy! {an2}(crowd cheering) {an2}- [Narrator] In it’s fourth season, {an2}the Small Business Revolution {an2}is headed south to Searcy, Arkansas. {an2}And a new town in a new region, {an2}will present a fresh set
of challenges to tackle, {an2}both for the small businesses {an2}and for the community as a whole. {an2}So, Amanda Brinkman and her team {an2}of marketing experts at
Deluxe are going to work {an2}and they’re not alone. {an2}Renovation expert and
co-host Ty Pennington {an2}will be working with the team {an2}to rehabilitate the towns buildings. {an2}While a whole cast of experts {an2}help rehabilitate it’s businesses. {an2}Every episode we’ll be working
with a new small business {an2}to see if we can change the odds. {an2}If together we can start a revolution. {an2}- Climbing is therapeutic. {an2}You talk about, summits, {an2}you talk about mountaintop experiences, {an2}so many other phrases that people use {an2}are about overcoming something {an2}or just getting to the top. {an2}- [Emily] It’s funny how in the same way {an2}that they make it to the top of the wall {an2}for the first time and you
see that confidence build, {an2}there’s confidence that Sean instills {an2}in people through relationships. {an2}And all of the sudden we’re
breaking down barriers {an2}and having conversations. {an2}And even someone who may be unpopular {an2}or does not feel popular is gonna fit in. {an2}(upbeat music) {an2}- [Sean] We started over 14 years ago. {an2}We got about 3200 square
foot of climbing space. {an2}We teach a class for
the university semester {an2}and then we do concerts. {an2}What else goes on here? {an2}- Tons of birthday parties, {an2}club functions. {an2}- [Sean] We have a lot
of team building groups {an2}that come here and just
utilize this space. {an2}(chatter) {an2}We see this as a place that {an2}is very much needed in this area, {an2}that bridge that can
put everybody together. {an2}And I felt that because before Emily, {an2}I married a girl from here and had a kid {an2}and that did not work out. {an2}All of the sudden I was this divorcee guy {an2}in a town that didn’t really know {an2}what to think about that. {an2}They were scared to come talk
to somebody that had issues. {an2}I sought a lot of solace in the church {an2}and steeple type places
and didn’t find it. {an2}That’s one of the things
that led us to think {an2}that there’s a need for
a place for everybody. {an2}But we thought, well lets try climbing. {an2}(upbeat music) {an2}- Personally as a child
abuse investigator, {an2}my passion was always how
do we have more interaction {an2}with people who are not like us, {an2}other than me showing up at your door. {an2}So we love this location
because two blocks {an2}that way we have the school, {an2}two blocks this way was where I worked. {an2}And it was to us kind of a bridge {an2}of how do we get these
two places connected. {an2}People have teased
about our broken windows {an2}here at the building and that was done {an2}by kids that I used to work with. {an2}No, we don’t like it, {an2}but we’re not gonna go
demand that they pay for it {an2}because they’re never gonna
come back in here if we do. {an2}- [Sean] Some people said, {an2}”Man they’re not taking a stand, {an2}”They’re accepting everybody.” {an2}Coming from what we consider {an2}to be a Christian perspective, {an2}that’s missing the message. {an2}That’s missing the
message of loving people {an2}regardless of all that other stuff. {an2}- [Greg] Sean and Emily just want {an2}to give their hearts to this community. {an2}I see them through the lens of always {an2}wanting to provide and
give to other people. {an2}- [Tish] My son did not feel like {an2}he ever really fit into a group. {an2}This place was a community
that he could go to, {an2}it gave him a place to belong {an2}and it became his family. {an2}(cheering) {an2}- When you look at this place, {an2}Zyon provides something that I just think, {an2}there’s nothing else in Searcy like it. {an2}(chatter) {an2}- [Sean] We have been able
to utilize the building {an2}for a lot of things over the years. {an2}There’s just so much
space, which is so nice. {an2}But, you also have the
bird in the background, {an2}it’s hanging out in here
somewhere with us upstairs. {an2}You’ve got a little bit of light {an2}that comes through the
ceiling in different places. {an2}- [Emily] We don’t have any heat in here, {an2}so that’s huge. {an2}There’s about three or four months {an2}out of the year that it’s comfortable. {an2}Otherwise it’s super
freezing or super hot. {an2}We’ve been in survival mode
for a really long time. {an2}- We love what we’re doing here, {an2}we love the opportunity we have to do here {an2}but we have had discussions {an2}within the past probably year and a half {an2}about is it time, you know? {an2}Is it time to go ahead and shut down? {an2}- [Emily] We have three kids, {an2}he’s not getting a paycheck, {an2}we’re not making money. {an2}On paper we don’t look that great {an2}and he takes that on himself as a failure. {an2}And that has been torture for me to watch. {an2}To wrap our brain around what we’ve done {an2}for the last 15 years being
over, is pretty tough. {an2}And then this show comes to town (laughs) {an2}And this opportunity is a prayer {an2}that’s been about eight
years in the making for me. {an2}(cheering and applauding) {an2}- When we first announced
the six winning businesses {an2}to Searcy, nobody got a
bigger ovation than Zyon. {an2}The second business is
Zyon Climbing Center. {an2}(crowd cheering and applauding) {an2}That’s how important they
are to the community, {an2}but survival mode is a scary place to be. {an2}And the building itself is one {an2}of the biggest challenges
Sean and Emily face. {an2}So Ty and I are back in Searcy {an2}for an honest appraisal of
the 130 year old warehouse {an2}that Zyon calls home. {an2}- I’m excited for you guys,
but also incredibly nervous {an2}because this looks like an
incredible amount of work. {an2}I see light coming from out there– {an2}- There’s light. {an2}- We do have bird visitors periodically. {an2}- But, is that open, does rain come– {an2}- No, rain doesn’t come in through here. {an2}We have a few leaks over there. {an2}- This has definitely
got some years on it. {an2}- It does, it does. {an2}- So you guys use this for
so many different things. {an2}- We really do, yeah. {an2}It’s more of a community
space than anything. {an2}You see our stage up here, {an2}we’ve got everything from a lot of bands. {an2}Saturdays we clear everything out {an2}and have about 50 people come
and learn how to sling dance. {an2}- Nice. {an2}I don’t even wanna talk about some {an2}of the things I’m seeing and we’re not, {an2}we’re not even gonna talk about that. {an2}- [Emily] The space just like keeps going. {an2}It’s a huge building. {an2}- [Sean] 12,000 square foot, {an2}it goes and goes and goes. {an2}- [Emily] The restrooms are back there. {an2}- [Amanda] So do the
families with younger kids {an2}get concerned that there’s
weights opened and exposed? {an2}- Yeah, we have restrictions
and we have volunteers {an2}sitting right here to make sure. {an2}- Okay, so this is where you come in, {an2}you get your gear to go do your climbing. {an2}- Get our gear, sign our waivers, {an2}make sure that everybody
what’s expected of them. {an2}Kinda show them around,
show them the place. {an2}- [Ty] I like it. {an2}- [Amanda] All right, show us the walls. {an2}- [Sean] You got it. {an2}- [Emily] Welcome to our gym. {an2}- Wow!
– Yes! {an2}- Oh my god, you guys. {an2}You guys did all this? {an2}That’s impressive, but I mean, {an2}I’ll be completely honest with you, {an2}looking around like… {an2}There is (laughs) {an2}Look, we’re gonna do everything we can, {an2}but you guys realize how big this is? {an2}- Yes, yes. {an2}- [Amanda] Deluxe will try to
get creative with the money {an2}we typically put towards
building renovations. {an2}We can help Sean and Emily
leverage their reputation {an2}into a solid marketing
plan, but they also need {an2}someone to give them
guidance on the specifics {an2}of running a non profit. {an2}Kathryn Wyatt is the
director of Base Camp, {an2}a Minnesota based
organization that is operated {an2}and owned by the Northern
Star Boy Scout Council. {an2}It’s exactly the kind of urban adventure {an2}and learning facility
that Zion hopes to become. {an2}And while Base Camp now
encompasses multiple buildings {an2}and acres of land, they
started out of a vacant, {an2}rundown cavalry drill hall. {an2}It’s more than a hundred years old. {an2}Can you guys give us a
sense for where you’re at {an2}with the building, so you guys own it? {an2}- We do. {an2}- How married are you
though, to this building? {an2}- We love the facility
because the location is so, {an2}so nice and so perfect. {an2}- But there’s nothing
physically in this building {an2}that you’re really attached to? {an2}Like with, it’s the location mostly? {an2}- It’s the location,
yeah, it’s the location. {an2}- We’re gonna invest
$25000, but I look around, {an2}it would be disappointing how little {an2}would change with $25000 that should be {an2}a lot of money and should make huge {an2}physical transitions, but we’re just {an2}kind of coming at it from
behind with the building. {an2}And I don’t mean to be
critical, I’m sorry, {an2}we want your mission to keep going, {an2}more so than whatever
physical space it’s in. {an2}And Kathryn will be a
great expert in this, {an2}because it’s exactly what
she has built with Base Camp. {an2}- I think a really important
thing to think about is, {an2}do you have a clear and
concise vision and mission? {an2}And making sure that it’s {an2}sort of guiding all your decisions. {an2}- Okay, true community is the phrase {an2}that we keep coming back to. {an2}We have the climbing
element and that’s important {an2}and that’s good, but even
through the climbing, {an2}the desire of this place
is just to say hey, {an2}there’s nobody trying to fix anybody else, {an2}but let’s create a space
where people can come {an2}and have conversation, where
we can do some team building, {an2}break down those walls, where
you can get people talking. {an2}Have that conversation going so that {an2}whatever goal that they’re trying to reach {an2}as an individual,
corporation, or organization, {an2}or youth group, you know, we can, {an2}we can expedite that process. {an2}So, that’s our goal here. {an2}- It’s kind of the community peace {an2}and everyone feeling welcome. {an2}Community is a beautiful
concept, but I just think {an2}we need to be a little more clear {an2}about what exactly that means, {an2}because we can secure more funding {an2}when people are clear what
kind of help and impact {an2}they’re delivering
through their resources. {an2}So, if I were to make a donation to Zion, {an2}what would my donation go towards. {an2}- Well, that’s something the board and I {an2}have been trying to figure out. {an2}- Okay, so I think we’ll
wanna be really clear on {an2}what is the mission of this organization. {an2}- An example is, Base Camp
is owned by the Boy Scouts, {an2}but part of our vision that
we created 13 years ago {an2}was to be a positive influence and impact {an2}on a hundred percent of
the youth in our community, {an2}whether or not they’re scouts. {an2}so, everything else supplements that {an2}and we price and schedule based on {an2}where you fall in our priority. {an2}- So, when you bring
in team building groups {an2}for corporate, you charge them more {an2}in order to not have to charge the schools {an2}and the youth groups as much. {an2}And that’s part of what
attracts them to wanting {an2}to support Base Camp
and bring groups there, {an2}is because they love the social
cause of how their premium {an2}on the pricing is
actually supporting that. {an2}- I’m real bad about, {an2}okay we’ll make it this cheap for you, {an2}we’ll you know, and just off the cuff {an2}and we even had a guy that came last week. {an2}I asked what do you guys
allotted, be able to pay? {an2}And all that type of deal. {an2}And he said: “Hey, you need to charge us {an2}what you need to charge
us, we’ve got all this {an2}built in, we can do it.” {an2}- That is just a stigma
in the non profit space, {an2}I think it’s that your
directors feel guilty {an2}about getting paid, but
you need to think of it {an2}all in service of the mission. {an2}- I had one of my buddies point blank say: {an2}”I think you’re afraid to make money.” {an2}and I laughed at him,
but it kinda makes sense. {an2}Just because we haven’t done it {an2}and we haven’t operated with
any type of legitimate budget. {an2}- Do each of your board
members have a charge? {an2}Like to spread the word,
raise money, give money? {an2}- The giving and raising
we haven’t done, yet. {an2}- One of the main purposes of a board {an2}is not just advice or ideas, {an2}in fact sometimes that can be… {an2}- It’s influence. {an2}- It’s influence, they
have access to other people {an2}for fund raising and most non
profits have a giving minimum {an2}that they expect of their board members. {an2}So, when you’re recruited onto the board, {an2}you sign a pledge saying you’re going to {an2}at least give this much
and you’re going to {an2}also have a target around
how much you’re going to get. {an2}So, we need to think of
your board as yet another {an2}revenue source, because
right now Zion isn’t bringing {an2}in a lot and it’s kind
of, just at this place {an2}where we’re kind of even, right? {an2}- I mean, total last year
was just over $27000. {an2}- How are you even able to, I mean {an2}it’s probably why we have a
loss in most of these months, {an2}but how were you even able to cover {an2}the mortgage and expenses at that level? {an2}- It’s difficult. {an2}- How much longer can we go on like this? {an2}- Well, I mean, our
family is taken care of {an2}through my job, so that’s nice. {an2}But, I just don’t see us just continuing {an2}that survival status for very much longer. {an2}- I do think that there’s
a lot of potential here. {an2}As we’ve been having this discussion, {an2}we’ve kind of been kind of all over {an2}and I almost feel like we need
to treat this a little bit, {an2}even though you’ve been
doing this for years now, {an2}I think we almost need to treat this {an2}a little more like a start up non-profit. {an2}And we need to be articulate
about what is the mission. {an2}How do we support that
with the right processes {an2}and kind of fiscal accountability? {an2}The right kind of board that
can help supplement that? {an2}And then, the entire thing
will be made possible {an2}by marketing it really well. {an2}Does that feel right to you? {an2}Or do you feel like– {an2}- It does, it does absolutely. {an2}I think, it’s hard to
hear at the same time. {an2}- I’m a little overwhelmed
after that discussion. {an2}- [Amanda] We feel the mission,
we chose them for a reason, {an2}we think that they really bring something {an2}beautiful to this community, however {an2}in order for them to
grow and be sustainable {an2}as a nonprofit, as a business entity, {an2}they need to get more laser focused. {an2}- It’s tough, but kick
that pride out of the way {an2}a little bit, it’s good to hear. {an2}Obviously, we have stuff
that we need to work on {an2}and it’s not where it needs to be. {an2}- So, we’re moving into start up mode. {an2}It’s daunting, but we’ve
got Sean and Emily on board. {an2}And I’ll be back and forth from Searcy {an2}to Minneapolis tackling all
aspects of the business. {an2}In the space of a few weeks, {an2}they’ll drill into financial
with Damon Fieldgate. {an2}Hone their operations
and mission statement {an2}with Kathryn at Base Camp. {an2}Look at the viability
of the building with Ty {an2}and work with the marketing team at Deluxe {an2}to craft a solid brand. {an2}- The structure that
they’re in is the problem. {an2}I mean, they have a great idea, {an2}but that space, it’s impossible. {an2}- And we really discovered
that, while they {an2}kind of have a mission and a passion {an2}for how people feel in their space, {an2}they need some further articulation around {an2}truly what the purpose
of that nonprofit is. {an2}- I think doing some work around that {an2}is really important to say
what do we wanna be about? {an2}And how do we accomplish that? {an2}- And I think we need
to get their marketing {an2}in a good place where we’re articulating {an2}that mission and that can be with them, {an2}whether they stay in that space or move. {an2}We thought things are probably not great, {an2}but they’re not bad. {an2}And I think what we found
out that it’s swaying {an2}a little bit more towards things are bad. {an2}So I hope with a
combination of some advice {an2}that he’s getting from
Kathryn and some things {an2}that we’re doing to
rework his whole mission {an2}and turn that into a
beautiful story online, {an2}that people are going
to support him enough {an2}that he’s gonna thrive. {an2}- You know, I know that
there’s a greater good {an2}around what you guys are
doing and the business, {an2}but nonprofit doesn’t mean make a loss. {an2}- Right.
– Right. {an2}- So, when I look over
some of the numbers here {an2}that you provided, it’s very lumpy. {an2}You know, one month is a great month, {an2}the next month, why
did you open the doors? {an2}So, when you’re making a loss, {an2}whose pocket does that come out of? {an2}- It’s ours, it comes out of ours. {an2}- That’s not sustainable, no. {an2}You either grow sales,
which is people coming in {an2}and buying a ticket
and doing the activity, {an2}donations and grants, or
you need to reduce costs. {an2}And you don’t have a lot
of costs in the business. {an2}So, I feel we need to sort of more focus {an2}on the grant side and the donation side {an2}of generating the income. {an2}- How many grants have you applied for? {an2}- We haven’t applied
for any official, yeah. {an2}We try, I mean, we’ve had
some items donated to us, {an2}but as far as monetary,
exclusive monetary donations, {an2}we really haven’t done a lot of that. {an2}- It’s not enough to just
have a heart for the mission, {an2}we need you to be an executive director {an2}so that you can bring this
mission to more people. {an2}This not fund raising
piece, that has to stop. {an2}So, that’s why we need you to get {an2}so articulate about this mission, {an2}be really specific
about it, so that we can {an2}really be serious about
fundraising and grants, {an2}because you’re gonna need to rely {an2}on that as a revenue source. {an2}The mission sort of feeds
into some of the copy, {an2}the headlines, the imagery
that we put on a website. {an2}It’s tough when you don’t have that, {an2}we’re sort of guessing what it is {an2}and leaving room for
it to change while Sean {an2}and the rest of Zion
try to figure this out. {an2}- We’ve really worked to make it clear {an2}that Zion is open to everyone regardless {an2}of their level of experience. {an2}And so, we’ve put all that information {an2}front and center on their website. {an2}- While the team at Deluxe gets to work {an2}on everything they can,
Sean and Emily are headed {an2}across town to Base Camp
to get some inspiration {an2}from a nonprofit that’s
executing it’s mission {an2}on a truly impressive scale. {an2}- Hey, Kathryn. {an2}- Hey Emily, hey Sean.
– How are you? {an2}- Good, welcome to Base Camp. {an2}- Man, this place is incredible. {an2}It’s good to see you. {an2}- We love it here. {an2}- I bet.
– It’s so nice. {an2}- This building, the leadership center, {an2}just opened in July of last year. {an2}And then we have this
cavalry drill hall over here, {an2}it was our first building
that we remodeled {an2}and opened a program in eight years ago. {an2}That’s where the real magic happens. {an2}All right, this is Base Camp, {an2}this is the team building center. {an2}It’s a big open space and
every space is multi use, {an2}we think there’s a real benefit {an2}to different types of groups
and schools seeing each other {an2}and learning from each other in the area. {an2}- As we pulled up, we were already in awe {an2}of just seeing the
building from the outside {an2}and seeing the climbing wall. {an2}And it is a little bit overwhelming
when you first walk in, {an2}but she was so encouraging
by letting us know {an2}this didn’t all just happen at once. {an2}- So, we’re gonna go in here and check out {an2}kind of the administrative
part of our building. {an2}The folks that raise the
money, or write your paychecks {an2}or pay the bills, it’s
not the coolest part, {an2}but it is a really important part. {an2}I hope that they took away
kind of the small steps {an2}that we took to get to where we are today. {an2}We didn’t just do this overnight, {an2}it took a lot of planning,
fund raising and preparation. {an2}And then I just wanna point out over here, {an2}we have this mission to positively impact {an2}a hundred percent of the youth
in the communities we serve. {an2}We wanted to honor that, so we added that {an2}right to out lobbies and that’s why {an2}this facility has it’s purpose. {an2}What do you guys think? {an2}- So impressive, I mean it’s overwhelming, {an2}but even more so as we’re going through {an2}and seeing the staff
and seeing how friendly {an2}everybody is and what you
guys are doing encourages, {an2}I feel like it encourages us. {an2}- [Emily] Thank you so much. {an2}- [Amanda] Back in Searcy
and with Base Camp fresh {an2}in their minds, Sean
and Emily are exploring {an2}every possible option for how and where {an2}Zion might find the right home. {an2}- If you took this base,
made this a lower section. {an2}- How much square footage in the building? {an2}- There’s 137 000 square feet. {an2}- Okay, great. {an2}- Sean’s got everyone coming
to him for location ideas, {an2}how can he sell his building,
who should he become? {an2}There’s just so much coming at him. {an2}But I think all of us pulling together {an2}can help him take that next
big step, whatever it is. {an2}- We want them, just like the
other businesses to succeed, {an2}but to do that they’re gonna need to move. {an2}But, we can’t move them tomorrow. {an2}So, like what can we do
in the interim, really? {an2}- Well, I think a couple of things, {an2}we can’t even tell what
this is from outside, {an2}it looks like an abandoned building. {an2}So, we’re gonna put some signage up, {an2}signs that we can move,
that can move with them. {an2}And just from a safety standpoint, {an2}they just can’t have these broken windows. {an2}You know, we don’t wanna bring people {an2}into something where
they’re not gonna feel safe. {an2}Even the little things that
we can do to help them, {an2}in the short term it will be good. {an2}- I like it. {an2}- [Amanda] The nice thing about a website, {an2}is that it can travel with the business. {an2}So, back in Minneapolis, the
team at Deluxe is working {an2}with Sean and Emily to build
their digital footprint. {an2}- One of the most cost
effective ways you can market {an2}your business, is making your
website easily searchable. {an2}One of the terms that most closely aligns {an2}to your business is indoor rock climbing. {an2}You have to have some of that
language on your website. {an2}- And since we’re moving
you onto a different {an2}website platform, it was a great time {an2}to look at your brand, as well. {an2}And so, we create these mood boards. {an2}- I would say the first
one, which I’m calling {an2}your wild, loud, energetic mood board, {an2}is really kind of trying to hit home {an2}with the youth, kinda
more in your face imagery. {an2}- [Sean] Okay okay, looks good. {an2}- [Kyle] The second I would say kinda {an2}hits home with you know, parents, {an2}the imagery is maybe
a little more subdued. {an2}- Yeah, I love this. {an2}That speaks to me, speaks volumes to me. {an2}- Especially in Searcy. {an2}So many people are trying
it for the first time {an2}and so, it’s not even the
extremeness mentality, {an2}it’s more of the, I
wanna put my phone down {an2}and I wanna you know, try something new. {an2}And I see a lot of that there. {an2}- So, we want the site to look beautiful, {an2}but we also wanna make
sure to give those people {an2}that you are connecting
with, your community, {an2}a chance to donate, as well. {an2}Cause on your site today, I don’t think {an2}there’s a spot where
they can donate, right? {an2}- [Sean] There’s not. {an2}- So, that’ll be great! {an2}And the money will be just pouring in. {an2}- Would you mind giving us a little update {an2}on how the search for a new space, {an2}or a new home for Zion is going? {an2}- Half of Searcy has
looked at our building, {an2}because it’s priced so
well, but so much work {an2}has to be done to it,
that for a lot of people {an2}it doesn’t make sense. {an2}- We can help you with
the fund raising piece, {an2}or at least building that campaign, right? {an2}We’ve seen that the community
wants you to be successful. {an2}We’ve still got some balls in the air. {an2}The building, the mission statement, {an2}but other pieces are
starting to fall into place. {an2}With Sean and Emily’s feedback, {an2}the Zion brand has come into focus. {an2}Kathryn has continued working with them {an2}to define their true
purpose and Ty popped in {an2}to the Deluxe headquarters to help record {an2}a fundraising video for the new space. {an2}- Hey, I’m Ty Pennington. {an2}- And I’m Amanda Brinkman. {an2}And we’re here to tell you about {an2}an incredibly special
place in Searcy, Arkansas. {an2}Zion Climbing and Event Center… {an2}With the summer drawing to
a close, we’re heading back {an2}to Searcy to show off what
we’ve been working on, {an2}get updates on Sean and Emily’s progress {an2}and set a plan for Zion’s future. {an2}- It actually looks like there’s {an2}a climbing center inside here. {an2}- I know, it felt important
to fix the windows {an2}even if they’re moving, it’s
a little less foreboding. {an2}- A little did go a long way. {an2}- Hey! {an2}- Hi, good to see you again. {an2}- You doing okay?
– Yeah, I’m great. {an2}- Good good, hey Amanda. {an2}Good to see you.
– Good to see you! {an2}It feels a little bit
more welcoming out here {an2}with some of the small changes. {an2}I’m glad that you guys agreed {an2}that moving was the right decision, {an2}but we still want to invest a little bit {an2}out here until you move, to make it {an2}a little bit less intimidating
and feel more welcoming. {an2}- [Sean] Isn’t the logo incredible? {an2}- [Amanda] I’m so glad you like it. {an2}Do you wanna see it on some swag {an2}and maybe a new website? {an2}- I would love to. {an2}- Yeah?
– Yes. {an2}- All right, let’s head inside. {an2}- [Emily] Perfect. {an2}- Let’s start maybe with
just a little pop quiz. {an2}Tell us your mission. {an2}- Zion fosters true
community through programs {an2}and team building by showing everyone {an2}that they have worth and value. {an2}- I like it, it’s to the point which {an2}is an improvement. {an2}- Right. {an2}- And I get kind of more
about what you’re about {an2}from that, so that’s a
really great starting point. {an2}Good homework. And then I
think it’s up to you guys {an2}to come up with, by
next September in 2020, {an2}where do we wanna be? {an2}Is it in a new space, yet? {an2}There’s a lot of unknowns,
but the good news is {an2}that all this organization
is on the website, {an2}and marketing and social media, {an2}it’ll help you tell that story, {an2}it’ll help you continue
with that messaging. {an2}It’ll be really good. {an2}- And having everything branded, {an2}it ups the level of sophistication, {an2}it allows you to have
items where your brand {an2}is out advocating for you in other places. {an2}You know, car magnets, so people can be {an2}advocating for you, your supporters. {an2}Buttons are so popular
now, these are a very {an2}inexpensive way to get
your brand out there. {an2}Also, having a brochure too. {an2}This is great for events, it has {an2}all your social handles, your hours. {an2}- And the logo looks good on all of it, {an2}I mean it just fits, it
fits on all of it so well. {an2}- Zion Climbing and Events
Center is social media gold. {an2}So, we need you guys to be
posting as often as possible. {an2}We made these really large selfie frames. {an2}- [Emily] Oh, nice. {an2}- Okay, so, right? {an2}And then, this one says #myfirstclimb. {an2}So, now I’m gonna show you {an2}what it looks like on your new site. {an2}- [Sean] All right, I can’t wait. {an2}- As soon as you land on the homepage, {an2}we wanna communicate the
sense of community, right? {an2}Everyone is welcome here and so, {an2}right away, through the
imagery and through the copy, {an2}we really wanna talk about
what an inclusive place {an2}this is and how the sense of community {an2}is really your guiding principle. {an2}Then people have the ability to, {an2}before they climb, sign the waiver online. {an2}- That’ll save so much time. {an2}- So, if you click on visit us, {an2}we not only make sure that it’s very clear {an2}around pricing, the rates on the rentals, {an2}we really clearly outlined those tiers. {an2}So, we talk about the
indoor climbing walls, {an2}the portable climbing
wall, because you get {an2}a lot of requests for that for events, {an2}and then team building,
because corporate events {an2}and that’s gonna be a really
important revenue source {an2}for you as you continue to grow. {an2}- I just, I love it, I love it. {an2}I also love how much work
it’s gonna take off of him. {an2}- That’s so inviting, this just basically {an2}puts it out there, say hey,
anybody and everybody come on. {an2}The team, they outdid themselves. {an2}There’s no doubt in my
mind, they absolutely {an2}changed this around for us. {an2}But even as recent as
last night, we had some {an2}news we weren’t
anticipating by any stretch {an2}of the imagination, that even puts more {an2}of an urgency on making sure
that I can help provide. {an2}Is this okay, I shouldn’t, should I? {an2}(laughs) {an2}We haven’t processed this at all, {an2}but we’re expecting another kid and so, {an2}we have to really look seriously {an2}what are we able to do with what will be {an2}four kids, five and under, you know? {an2}Is it time to shut down? {an2}- [Amanda] Well, congratulations. {an2}That’s very exciting. {an2}How will you make the decision about {an2}whether or not you continue
and keep Zion open? {an2}- Honestly, we haven’t
processed this at all. {an2}- I just wanna be real for a second, {an2}I don’t want you to feel this pressure {an2}where it’s like oh gosh,
they’ve done all this {an2}work for us, we’re gonna
be in this episode. {an2}Will the episode end
with me saying nevermind, {an2}I’m not gonna do this nonprofit? {an2}I mean, like there’s
options, but we need to now {an2}enter into fundraising stage
to get you into the new space. {an2}And while I completely
understand and empathize {an2}that you’re saying maybe
it’ll go, maybe it won’t. {an2}Like we have to give
ourselves that option, {an2}that will make fundraising
very, very difficult. {an2}- Once you start raising
money in a big way, {an2}you have to give updates,
report how you’re using it. {an2}Keep kind of moving, it’s
so important (siren wails) {an2}- [Director] Let’s pause for the siren. {an2}Actually you know, let’s
just cut and regroup. {an2}- [Amanda] Honestly, it felt
like we got saved by the bell. {an2}Our plan had been to show Sean and Emily {an2}the fundraising video we’d made with Ty {an2}and then surprise them
by having Deluxe pledge {an2}the first $15000 towards the new space. {an2}But, without knowing whether or not Zion {an2}was even going to continue it’s work, {an2}it wouldn’t have been
right to start asking {an2}donors to put their personal
money into the nonprofit. {an2}We had to pivot quickly and
that wasn’t easy for anyone. {an2}When we came into this conversation, {an2}we really wanted to get you jump started {an2}on your fundraising for the new building. {an2}But, we really feel like
giving you the kind of {an2}resource that can
compliment your skill set {an2}is more the priority, so
Deluxe will give you $15000 {an2}to hire someone part
time, which we feel is key {an2}to your growth, so we wanna
help you get started with that. {an2}- My advice is that the way forward {an2}is to hire an executive director. {an2}- Do you agree? {an2}- I mean, I don’t know, I’ve never. {an2}I don’t disagree, I haven’t
considered it or processed it. {an2}- It’s a lot, but I think
where you’re at right now {an2}and with your changing family situation, {an2}you need some help. {an2}- Just a question for clarification, {an2}is it something that
he can continue to grow {an2}his skill set and be that
executive director still? {an2}- That’s not the
recommendation, that’s okay. {an2}It’s okay, it’s what needs to happen. {an2}- [Amanda] I think, I think you could– {an2}we’re not saying this by any
means to make you feel bad. {an2}We want Zion to be successful, to be here, {an2}but some of the more structural
pieces of this process have, {an2}it has seemed painful to you, or not as {an2}a part of something that you naturally {an2}want to be doing and we’re not even making {an2}an assessment of whether
or not you have talent {an2}to do a lot of those things,
we’re just saying like, {an2}Sean, right now in your
life, you don’t have time {an2}to do them as someone needs to. {an2}And so, we’re not recommending
that you walk away from Zion, {an2}we’re recommending that
you bring in a partner {an2}so that you can be that brand ambassador. {an2}- That’s a great word for it. {an2}Bringing on a partner who can compliment {an2}your vision and skill
set will make you better. {an2}Zion is an impactful place
currently in this community, {an2}I think it would be felt
if Zion was no longer here. {an2}- Searcy needs it, we believe
in this place and in you. {an2}But you can’t do it alone anymore. {an2}- [Sean] It was kind of
a blur, I’ll be honest. {an2}It was very unexpected. {an2}I don’t foresee a narrative other than: {an2}”Sean’s a good guy, who has a big heart, {an2}”that has made an impact
and loved this community. {an2}”He’s not the guy to take
it to the next level.” {an2}That’s difficult on a personal level. {an2}- I think that if we didn’t have {an2}the conversation we had
today, the potential {an2}for Zion to fail bigger,
later would increase. {an2}Looking at your skill sets of your team {an2}are a part of growing and
making those hard decisions. {an2}Now, they can reflect and move forward. {an2}- [Emily] I always envisioned
let’s better equip ourselves {an2}to head into this and get stuff done, {an2}rather than removing the
key to why we’re here. {an2}The key to why Zion began
and why it still exists. {an2}I just, I don’t agree with that. {an2}- [Amanda] In the moment,
difficult conversations {an2}almost never go exactly how you want them. {an2}Our goal had been to get
Sean the help he needed {an2}and adjust to his family’s new reality. {an2}But, when we suggested that this new hire {an2}might have the title
of executive director, {an2}it felt to Sean and Emily
like he was being replaced. {an2}In truth, that persons title could {an2}have been just about anything. {an2}And there’s no way Zion
could operate without Sean {an2}in a key role, but I also get it, {an2}they had a lot coming
at them and really fast. {an2}This is usually the moment
when the story ends. {an2}But, that day didn’t feel much
like an ending to anybody. {an2}So, even though we were
heading back to Minneapolis {an2}later that week, our work
with Zion was far from over. {an2}We wanted to give Sean and
Emily a chance to give input {an2}on how they thought the
$15000 could best be spent. {an2}We felt it would be a great opportunity {an2}to practice some critical
grant writing skills {an2}with a friendly audience. {an2}I think maybe what
Kathryn and I were trying {an2}to communicate sounded different to you {an2}than what we intended,
we’re not advocating {an2}that you not continue to
run Zion, but all the things {an2}that it takes to run a
non-profit successfully, {an2}rarely fall in the skill
set of just one person. {an2}- [Kathryn] I think we’re
all on the same page {an2}that we want Zion to grow
and serve the community {an2}in bigger, better ways
than they currently are. {an2}So, we’re left with this
$15,000 that we want to invest. {an2}- [Sean] I mean, our desire is for Zion {an2}to be successful and to do what it takes {an2}in order to be able to
take it to the next level. {an2}- [Amanda] And so, this might
be a good exercise for you, {an2}applying for this $15,000 so that you can {an2}have a good first run
at what it looks like {an2}to put together a grant proposal. {an2}- [Sean] Yeah, absolutely. {an2}Thank you all very much. {an2}- [Emily] Thank you. {an2}- We gave Sean and Emily another few weeks {an2}to write a proposal for where they thought {an2}the $15,000 would best be spent. {an2}And when Kathryn and I got
back on a video chat with them, {an2}it was a mix of trepidation
and hope for their future. {an2}- We are looking at using that $15,000 {an2}to staff an executive director {an2}and for me to kind of step into that role, {an2}I want to kind of revamp
our mission statement, {an2}see who we are again, who are we serving. {an2}I do have my eight to five job, {an2}but I think I can just
be really intentional {an2}with my time on nights and weekends. {an2}- And from a practical
sense, we’d be able to {an2}utilize part of this money
to pay for babysitters {an2}to make sure that our
kids are still getting {an2}taken care of at the age that they are. {an2}- The fundraising, Sean’s still gonna be {an2}a really big part of, he’s a big dreamer, {an2}which is awesome and I am much more of a {an2}here’s what has to be in
place to get this done. {an2}So, we really are each other’s strengths. {an2}- I love that idea for the two of you, {an2}for your family, for the community, {an2}for what that could truly mean
in terms of Zion’s impact. {an2}- I don’t wanna be overly
positive or smiley or anything, {an2}but I do, I really see success
coming from this process. {an2}- I really want to
congratulate the two of you, {an2}these have been difficult,
honest conversations {an2}that a lot of business owners have to have {an2}about their skill sets,
their opportunities {an2}and we want to see Zion be successful {an2}and so, I’m excited to tell you that {an2}we’ll be awarding you that $15,000 grant {an2}in support of the executive director role {an2}so that Zion can bring
it’s mission to life {an2}in Searcy in a way that we all
know and believe is possible. {an2}- Thank you. {an2}- Thank y’all so much. {an2}- Even through the hardest parts of it, {an2}where I even questioned did we bite off {an2}more than we can chew with this? {an2}The affirmation and the
encouragement from everyone {an2}has just been such a blessing. {an2}- This is really re-energized. {an2}A non-profit that’s going on 15 years, {an2}now it’s time to really get
into the mission that we have {an2}to see kids and families
come and be a part {an2}of true community, to be successful, {an2}to see what their worth is and we’re now {an2}are better equipped to do it. {an2}Which means there’s gonna
be that many more people {an2}who can have access, so let’s go. {an2}- Are you ready to revamp your website {an2}like Zion Climbing and Event Center? {an2}Our marketing team at Deluxe is passionate {an2}about helping businesses like yours {an2}reach more customers online. {an2}Visit deluxe.com/revolution
to find out more. {an2}- [Narrator] Savor and Sip is more {an2}than a coffee shop for Searcy. {an2}It’s a community gathering place {an2}where everyone is accepted. {an2}- [Woman] We brought these people here, {an2}that always makes me feel
like super proud and happy. {an2}- [Narrator] But these newly weds {an2}are one tough season
away from going under. {an2}- Do you think you made money last year? {an2}- I think we may have broken even. {an2}- You lost $31,000. {an2}- [Narrator] As the team
at Deluxe gets to work, {an2}failure is not an option. {an2}- We will do everything in our power {an2}to continue the Savor and Sip legacy. {an2}- [Narrator] On the next episode of {an2}Small Business Revolution Main Street. {an2}(bright music)

Small Business Revolution: Season 4 Official Trailer


{an2}- [Narrator] Small
towns across the country {an2}are struggling to survive. {an2}- [Woman] It’s been a struggle
for our downtown retailers {an2}for more than a decade. {an2}- We have had discussions. {an2}Is it time to go ahead and shut down? {an2}- Are we gonna become
one of those communities {an2}that just goes by the wayside? {an2}You know, what are we gonna do? {an2}- [Narrator] But what if
we can give one small town {an2}the makeover it needs
to turn things around? {an2}The Small Business Revolution
Main Street is back. {an2}Join marketing expert Amanda Brinkman {an2}for a new season in a new town. {an2}- Thank you for being
small business owners. {an2}It’s a very brave and heroic place to be. {an2}- [Narrator] And revitalization
icon Ty Pennington {an2}returns to join the fight. {an2}- We have to have people that
really wanna really invest {an2}in downtown. {an2}You have to commit. {an2}- [Narrator] Thousands of towns
across the country applied {an2}for a half million dollar
Main Street Revitalization, {an2}and America voted for one winner. {an2}- Hello, Searcy. (cheers) {an2}(crowd cheers) {an2}- [Narrator] Now, Amanda,
Ty, and the team at Deluxe {an2}are going to work, and
they’re bring a whole cast {an2}of experts along to help
revitalize the town, {an2}one small business at a time. {an2}- [Amanda] Congratulations. {an2}- [Ty] Welcome to the Revolution. {an2}- [Narrator] Every episode, the team {an2}will be helping a different
small business in need. {an2}- We wanna make sure you’re spending time {an2}on the parts of your business {an2}that will actually produce the revenue. {an2}- This is still authentic to you. {an2}- The colors hit the nail on the head. {an2}- [Narrator] Overcoming new obstacles {an2}and working harder than ever. {an2}- I also feel like they have a little bit {an2}of a cash flow issue, as well. {an2}- They’re losing money. {an2}- [Narrator] But to build a better future, {an2}this town will have to come together. {an2}- You have one camp that
wants to be progressive. {an2}You have your other camp
that they wanna do it kind of {an2}how they’ve always done it. {an2}That internal struggle
has really been evident. {an2}- Searcy has an amazing heart. {an2}Unfortunately, the need is great. {an2}- You guys can be an
example to other towns {an2}that are struggling with
exactly this kind of a thing. {an2}- They look so good
compared to the other ones. {an2}So good.
– We did it again, Kim. {an2}- Yay. {an2}(cheering) {an2}- Thank you so much for all this. {an2}And this whole process has
just been pretty amazing. {an2}- [Narrator] Watch Season Four {an2}of Small Business Revolution Main Street, {an2}now streaming on Hulu, Vimeo video, {an2}and smallbusinessrevolution.org.

A vow for progress in ‘Searcy Finale’ | Small Business Revolution: S4E8


– Hey, I’m Amanda Brinkman and I’m the Chief Brand Officer at Deluxe and the host of the show
you’re about to watch. So, Deluxe started doing this series because we love small businesses. It’s not just that they create jobs. We believe they have the power
to bring people together. And we wanted to use what we do at Deluxe to help them succeed. Our hope has always been that
entrepreneurs can watch a show and learn something that helps ’em. But the episodes are
only a half an hour long and we can’t always show you
every step of the process. So if you want to learn a little more come check us out at
deluxe.com/revolution. Your town doesn’t have to win the half a million dollar makeover for the Deluxe team to
work with your business. What we do on the show is what we do all the time
for five and a half million small businesses across the country. We just don’t always bring cameras. So remember, to shop
local and enjoy the show. (gentle music) At Deluxe, we love small businesses. We do the Small Business Revolution because we believe that small businesses are the lifeblood of our
country, of our economy of our big cities and
certainly in our small towns. (audience clapping and cheering) Small towns who don’t just wanna survive but truly want to thrive. Consciously and
intentionally work to make it a place that is open and welcome to all. (audience clapping and cheering) – [Announcer] Small
towns across the country are fighting for their survival with the odds stacked against them. But what happens if we join that fight? If we dedicate a little
money, a lot of experience and thousands of hours of
work into one small town. Focusing on the businesses at the heart of their main street. What started as an idea
became a national movement with over 30,000 towns nominated
for the $500,000 makeover and more than a million
votes cast for the winner. – [Man] Hello Searcy. (audience cheering) – [Announcer] In its fourth season the Small Business Revolution is headed south to Searcy, Arkansas. And a new town in a new region will present a fresh set
of challenges to tackle. Both for the small businesses and for the community as a whole. So Amanda Brinkman and her team of marketing experts at
Deluxe are going to work and they’re not alone. Renovation expert and
cohost, Ty Pennington will be working with the team to rehabilitate the town’s buildings. While a whole cast of experts help rehabilitate its businesses. Every episode, we’ll be working
with a new small business to see if we can change the odds. If, together we can start a revolution. (gentle music) – We spent most of the year in Searcy working to transform
the six small businesses we’re featuring on the show. And now with our time
here drawing to a close we’re turning our attention
to the town as a whole. We’re trying to answer four big questions and they’re the same questions we ask when we’re working with
individual entrepreneurs. What kind of marketing operational skills can we pass along to the
town to help Searcy pride? What renovation projects will have the biggest
impact on a town’s success? What potential barriers do we see that could prevent the town
from continuing to grow? And how can the team at
Deluxe help them to find and communicate their
unique brand to the world? But as we get to work I’m struck by how far the
town has already come. Simply by coming together to make the most of this opportunity. – The Small Business Revolution. It has unified our community and it’s been really
important for us to have that. – Since Deluxe came into town and the Small Business Revolution everybody’s really had
sort of like a common goal and just joining forces together and goin’ all in the same direction. It’s something that Searcy
needed for a long time. – People are more willing
to work together on things and the revolution’s been
a very big part of that over the last few months. – You can really feel the momentum and I think if we keep
makin’ the right choices and movin’ forward I think we’ll be successful
for the long haul. – I think we’re kinda
tryin’ to find our voice as a community and discover
what our community brand is. Whatever that means and pay respect to the history of the town but
also really just pave the way for what is the future
and create our own history and I think that’s an exciting thing. – We wanna come help you succeed and we’ll give you all the
tools we have at our disposal to make that happen. But after that it’s up to you. – What happens when this is
over and everyone’s gone? What do we do then? We cannot let this die. – I feel everybody has the same goal that we wanna see Searcy succeed. How we want it to succeed is the question. (upbeat music) – Where will Searcy take
this momentum from here? The answer to that question
will ultimately dictate the impact that the
Small Business Revolution has in this town. Every town we work with
has small businesses. Deluxe brings in an expert advisor someone who can help point the way because they’ve been there before. There aren’t many towns that
have been where Searcy is now. In fact, there are exactly three. And luckily, we have kept in touch. So I’m hopping a plane to
Bristol Borough, Pennsylvania meeting Searcy town
leadersman, Amy en route. Bristol has had unbelievable success in the two years since they
were featured on the show. And I’m hoping they’ll
have some wisdom to share. The real secret to the whole Small Business Revolution program is how do you build on this momentum? I think Bristol Borough
has done a phenomenal job of continuing kind of with the success and the attention and just momentum. And so I’m excited for you guys to learn from some of the things
that they’ve put in place. (Amanda squeals) – [Man] Hi how are you? The hell are you? – Pleasure to meet you. – I’m so glad to see you.
– Congratulations! – We’re so happy you
guys are here, welcome. – Well there’s some of
you in Bristol Borough who have banded together
to continue the momentum and these are two of the leaders who have taken it upon themselves to really help continue to
build Bristol Borough up. So we can’t wait to show ’em around and– – Yeah let’s do it. – Explain some of the things
that you guys have done. – Okay, let’s go, are you ready? – You’ll be surprised at what you see. (Amanda laughs) (gentle music) – [Man] So this is Mill Street? – Yeah so this is Mill Street. And we’re gonna be taking
you up through Mill Street seeing the businesses
and introduce you to– – Amanda how are you.
– There they are. – Great to see you again, how are you? – Good to see you.
– How are you? Welcome back to town.
– This is the man who nominated Bristol Borough. – Craig Whitaker, nice to
meet you, welcome to Bristol. – This is so fun for you guys to meet because this is like the
group who like brought it home for both of your towns. – We can really appreciate
what they just did because we know, we know what it takes. – And we can appreciate
what you are still doing. – Yeah this is an
on-going project for sure. – We have an item behind
us in case you noticed in case you haven’t noticed,
we call it our river runner. We have a parking lot right
behind the commercial district. We wanna bring people
up from the parking lot to the street, so we use this to do that. And the other reason is, it’s a novelty. It’s just a cute, fun thing
that people will buzz about. So why don’t we take a ride. So I think one of the
differences we have from Searcy is that our commercial
district is very compact. We have four blocks on
our main drag Mill Street and then a couple commercial
blocks around the corner and that’s it. So our task is a lot easier
I think than yours is. This is our river front,
now the river sells itself. One of the challenges I think is to draw people down the entire street. So I’d like show you some
of our newer businesses on the street. Across the street is Cindy’s Cafe. This of course is Itri, you
guys are familiar with this it opened a year ago. And this is one of our exciting new– – [Amanda] Oh it’s gorgeous. – [Bill] This is Angelina’s Bakeshop. The town was dying for a bakery. So across the street you see Canal’s End
Antiques, that’s a new one. So we’re coming up on Chuck’s BBQ. They’re doing very well, very popular. Here they are.
– [Amanda] Hi. – Hi Colleen. How are you dear? Good to see you. – When did you all start all this? When did it all happen for you? – Well, of course Small Business
Revolution brought us here after everything that happened last year. – I love hearing that
the energy and enthusiasm inspire more people to
open up small businesses and we wanna see it
happen in Searcy as well. – [Man] What’s your vacancy rate? – The vacancy rate used
to be as high as 40%. Right now if you wanted to go to a realtor and say, “I would like to open
a business on the street.” There’s only two properties available. So it’s really had a
ripple effect around town. This is the time to capitalize on it. The chance you have right now may not be there two years from now. This is not the end,
this is the beginning. You are at your apex right now in terms of having people excited and the challenge is to keep them excited to keep them motivated
and to build upon that. What’s your relationship with your media? – We’re able to reach out so we really do have the potential to impact the entire state
with what we do in Searcy. You have to figure out a
strategy to keep them engaged with the, you know, it’s not old news. – So you talked a little bit about the new businesses
that you’ve had coming in. What have you done to keep them here? – We’ve done seminars on
customer service on social media. We helped them build
web sites and we promote so that they do have that
little shot in the arm in that first year, because
it’s a tough year as you know. – With everything that we
do, everybody’s involved. We have major festivals,
June, July, August, September along here, they bring in anywheres from 500 to 10,000. We have African-American
day, we have Puerto Rican Day we have Italian Day, we have Celtic Day and then our historic Bristol Day. We do a Christmas parade. – So everybody feels like they’re a part you know, from the different segments. Everybody can come together
and kind of celebrate. – We’ve had people as far as Virginia come to the do out concert. We include everybody in what we’re doing. (upbeat music) – Diversity, history and
a beautiful riverfront. Bristol Borough has been so successful partially because they’ve
got a clear understanding of who they are and how
to communicate that brand. But without the obvious natural resources or the 300 year-old buildings. Searcy will have to get
a little more creative in defining what makes them unique. So we’re bringing Amy and
Mat to Deluxe headquarters for a brainstorm on the towns brand. And we’ve got a head start because Mat Faulkner’s ad agency has already started working on designs for a unified town logo. – First of all, I love
that already we’re seeing like the more common color scheme between the primary logo
and those secondary logos and I think that’s really smart. I know that AR is very
meaningful to anyone in Arkansas but any marketing that you’re trying to
do outside of Arkansas might not be as apparent. So just getting the word Arkansas in there would be helpful, I think.
– Awesome. – So let’s talk about what you want Searcy to be known for. So what are some words that
you want to come to mind or emotions that you wanna evoke? – I think moving forward we like to appeal to
the younger demographic and be seen as a little
bit more progressive and there’s an arts
movement going on right now and so we’d like to kinda see
that in the brand as well. Just kind of a nod to that. – So I think as we’re working through kind of this new kind of brand. The best brands in the world are truly one part, you know kind of exactly who they are today and kind of that aspirational feel. You wanna design kind
of a brand or a theme or something that kind of
also encourages and pushes the community towards that. So we wanna accomplish both things. Both who you are today but where you really see yourself heading. Where they’ve been and where
they’re going from here. Since we first landed in Searcy,
we felt that push and pull from a community that
values its traditions but also wants to remain relevant in a quickly evolving world. – Searcy wants to real, you have one camp that wants to be progressive the other camp that wants it to grow but they want to do it kind
of how they’ve always done it and so I think that internal struggle is really been evident
and I think it’s growing. – We’re not in Austin. Like we’re not gonna be hanging rainbow flags from our
windows anytime soon. We’re like, Searcy is not ready for that at least at this point. – I think searcy is evolving
and it’s not a straight line. You know, we’re not Portland Oregon but I wouldn’t still
be here after 10 years if I didn’t have hope. – Change is almost always messy particularly in a country
whose strength is derived not for a single dominant culture but from the power of its diversity. But messiness aside, the
research supports those ideals. There is an increasing
volume of data out there that correlates diversity
with economic growth. And since we’ve been on the lookout for meaningful renovation projects. We might just have the perfect way to help Searcy express those ideals. Plus, this town loves its murals. I think we activate the community around you know, really coming
up with their own ideas about what does inclusiveness look like and Deluxe will pay for
the painting of the mural. We wanna work with Jason White. He’s such a talented local muralist. – Yeah, he’s amazing.
– And I think we can even offer up a
little bit of a contest like a $1000 reward for the artist. We’ll have the community
actually vote on it and really kind of planting
that flag and sending a message about how Searcy wants to
be seen moving forward. We’re excited about the mural and about Searcy’s art scene as a whole. But I still feel like we’re searching for what truly defines a
towns aspirational brand. What is the best version of Searcy? The thing that makes it unique. Those questions led us
to Sparrow’s Promise. One of a number of local nonprofits formed in service of
Searcy’s unbelievably strong and accepting foster care community. – Hey.
– Hey. – I’m Amanda. – I’m Brandon. – It’s so nice to finally
meet you in person. – So nice to meet you as well. – I have read so many
incredible social media posts and heard such wonderful things
about what you’re doing here at the Sparrow’s Promise. – Thank you so much, well,
lemme show you around. So in talking with the state, with DCFS and asking them what they needed. Well, one of the things was a place to have their supervised visitation as the parents are working to hopefully get their kids back. We created this as the entryway and as they’re waiting, there’s a kitchen. If they, you know, that
wanna cook a meal together or a snack or something and have that. So we have three visit rooms and that look like this. – [Amanda] It feels like a home. Yes, this is incredible. – We spent over a year researching what will create an environment
that reduces anxiety and that will foster connection. First goal when a kid comes
in to care is reunification. – I think the reunification
things is fascinating because I think kids want to believe that their parents are the right
people for them to be with. – And they are, they
deserve to be together and so we’re gonna do what we can to hopefully help that happen. – I am really moved by
how many people in Searcy are foster families. – We have a great community,
I tell people all the time it’s the best thing that
our family has ever done. Our family as a foster family but it’s also the hardest thing that we’ve ever done as a family. So the safe haven is a space
where the state can bring kids immediately when they
remove them from their home. They have 24/7 access to
this part of the building so that they can have at
least a comfortable safe spot while they’re dealing with all the stress of what’s going on. – How steep is to climb for kids who are entering to foster care? – The most difficult kids
to find placement for starts at age six, so six to 18 is the biggest need that we have. We have 100 kids in care
just from White County and we only have about 50 foster homes. – So 50% placement is actually
right a great statistic? So where did the other 50% go? – They go to other
places across the state. They have to, they’re
uprooted from their schools from their community,
from their support systems and are moved throughout the state. And that’s something
that weighs heavy on us and if we can get White County’s numbers so that every kid in White
County gets to stay here then that would be thrilling. – Spending time at Sparrow’s Promise is a perfect reminder of
what makes Searcy special and with the whole Small
Business Revolution team arriving in town for one final push. It’s just the energy boost
we need for the homestretch. We’re kicking things out with
a town-wide marketing seminar bringing in members of the team at Deluxe to spread their knowledge
beyond the six businesses we got to work with throughout the summer. Though a few of them showed up as well. – What do you guys think makes
great social media content? – [Man] Photos. – Photos. – Always think about who
you’re competing against where you’re competing. – And if the competitor
is mobile optimized Google will rank them better than you. – While Searcy’s entrepreneurs learn how to market their ideas. We’re bringing someone to town who can help shine a spotlight on what’s happening here
in Central Arkansas. Meaghan Murphy, she’s the Executive Editor at Good Housekeeping which boasts millions of
subscribers across the country but at heart, she’s
still a small-town girl. – Good Housekeeping is
here to support Deluxe and Small Business Revolution and to feature all of the businesses that you’re working with
in our November issue. It gets all about focusing
on arts and culture ’cause if you get that right,
it just is such a draw. I truly believe that small
business and small towns are the lifeblood of this country and that if we can really
focus on those businesses and help them thrive and
help communities thrive the world is gonna be
a way awesomer place. – After a few hours of walking around Meaghan is already honing in on Searcy’s commitment to public art. The two big renovation
projects Deluxe has taken on both speak to that piece
of Searcy’s identity. We want these improvements
to do what art does best bring people together. (gentle music) – Well I gotta say, this looks different. – Oh my gosh. – [Ty] I love this, this is awesome. – [Mat] Isn’t that incredible? – Having these kind of places where the community can come together and intersect and interact with each other right across from Art Alley. Like they’re just gonna
extend that great experience that you’ve already created I think kinda help propel
you into the future. – It’s funny how one
project can start another. – Can start inspiring others. – And it’s helping kinda
solidify this as an Arts District with Art Alley right across the street and now a performance space. So it’s really developing
the side of the square. – Love it. – And just a block away we’re extending that Arts
District even further. Deluxe asked the Searcy community to show us what
inclusiveness meant to them and we received more than 20 submissions for the mural contest. The town voted for Tara
Peacocks winning design and we commissioned
local artist, Jason White to bring that vision to life. Next up, Think ideas to do. This is our first time
working with the town mayor who also happens to own an ad agency. And Mat Faulkner’s team has given Searcy a huge head start on marketing the town. When we looked at your existing logos you guys just had all these
different versions of brands. So your chamber of commerce is using one the Main Street Association is using one and we see this across the country, right? And so you had Tara one of your very talented
designers here at Think work on a new logo and
we absolutely love it. It feels modern, it feels fresh. – We’re super excited. This is something we’ve
been trying to work toward for several years, so we’re
very excited to roll this out and show it to everybody. – Yeah and now that we have the logo another project that Think is taking on is the commendable task
of cleaning up Searcy.com. As your team is migrating
from the current Searcy.com to this new site, there
are a lot of external sites that are linking to Searcy.com and we wanna make sure that
we’re not breaking those links or your ranking will go down. – Having Think knock
all of this design work out of the park, has
allowed the team at Deluxe to focus on building out the back end of Searcy’s online infrastructure. To ensure that they’re
showing up in search and on tourism listings like TripAdvisor. We can work with you on almost page titles and those metadata and the copy behind it. We do this for sites all the time. – Well I’m having the Deluxe team to help you bring a lot to the table
because you can kind of draw from what other people have
found successful in their towns. – Yeah, I think it’s been
a really good partnership. So, good work. We hope the brand they’re
developing, built on art togetherness and love
can help guide the town towards a bright future. The stewardship of that
brand is in Searcy’s hands because true identity
always comes from within. And moving forward, no one
will play a bigger role in an identity than
Searcy’s entrepreneurs. So while the town gets ready
for the big finale event I wanted to gather one last time with some special business owners who embodied the best
of what Searcy can be. So we just kinda wanted
to hear from you guys tell us kind of what
your experience has been. – We’ve come so far in this,
like a short amount of time It’s good to see like
all at your weaknesses to where you need to grow. ‘Cause sometimes being on the inside you’re so close to it you can’t see it. – Before the Small
Business Revolution came I was thinking of closing the business and everything they change and then it was like born again. So I really like to share this blessing to the community of Searcy too. – Always, what we want to do is to be able to provide
back to the community. So to be able to build a business here and then be able to provide more jobs here and like really bring like. “Hey, this place started in Searcy “and this was home for us.” – Yeah, it’s such a gift, right? But a revolution doesn’t
happen just by six businesses. I mean, the revolution happens by everybody setting forward. – I would agree like,
this is just meant to be a catalyst for your new community. It’s not about the six businesses is about, “A rising tide lifts all boats.” – There’s no doubt that
it’s way bigger than us and I hope the community
as a whole recognize that you know, this was the opportunity to make a difference in each other’s lives and you know, so thank you to
Deluxe and for all involved. – That goes beyond even this circle to also more business
is Searcy that everyone. We’re in a place as business owners that we can all make some sort of impact. We’ve had people leave
us like anonymous letters being like, I had been
having a really hard time like feeling like, I didn’t fit
in Searcy because I was gay. And I’ve been having
really hard time on Sundays and I’ve been really struggling and now I come to your
restaurant on Sundays it feels like home and I was like “Wow, that’s not always set out to be.” But I definitely want it
to be that we are a place where people can feel at home. – There are kids who are
growing up in Searcy right now who are gay and they are going to see that they can be business owners that they could be welcomed,
they can be accepted they can be celebrated. And they’re gonna be little girls who are gonna see that I can grow up and own my own business. It doesn’t matter what my
husband does, I run my business. That they can create
something from nothing. That they can come from the
military and open a business that you can immigrate
from another country and create something
where people feel at home. You’re all just so amazing. Searcy is so blessed to have
this group of people here. – Every time you hear
somebody else’s story and how it connects with your own story. It kind of validates, “Hey, you know “yeah I’m more similar to
other people than I realized.” The overall experience
has been challenging but man, it’s been so rewarding. – The six businesses we got to work with over the course of the
year, showed courage tenacity and a willingness
to put in more work than most people would ever dream of. In other words, they’re entrepreneurs. And while none of them set out to be examples for their community I really can’t think of better ones. So it’s going to be hard to say goodbye but knowing that they’re here gives me hope for Searcy’s future. – [Mayor] Hello Searcy. – [Crowd] Hello. – Yes, is this great or what? Thank you to Pen, Amanda, Deluxe. You guys started a spark in this community that I have never witnessed before, never. (clapping and cheering) You made Searcy shine so
bright, not just in Arkansas across the nation, we are
more united than ever. Come up here. (mumbles) (clapping and cheering) – Hello Searcy? (crowd cheering and whistling) You guys know from my past I love working in the community where people roll up their sleeves and actually get things done
and what’s been really amazing is to see, with Deluxe and Amanda and the whole Small
Business Revolution team. What amount of progress has happened. Give yourselves a hand, it’s been amazing. (cheering and clapping) And now, from the woman behind
it all, Amanda Brinkman. (cheering and clapping) – Well thank you Searcy. At Deluxe we believe that small businesses are the lifeblood of our
country, of our economy of our big cities and
certainly in our small towns. (clapping and cheering) We believe that towns
that truly want to thrive and push themselves forward focus on how you create a community that is open and welcome to all. And one of the things
we’ve been so moved by in our time here, is how
incredibly generous and open the families of Searcy are to kids within the foster care system. (clapping and cheering) I’ve never been to a town that has this kind of
care for the children and the next generations. So can I have Brandon
Tittle join me on stage. He is the Executive Director
from Sparrow’s Promise. We feel like it’s really important to continue to invest
in that foster system that you so lovingly support here. And so Deluxe would like
to make a grant of $15,000. (clapping and cheering) So thank you for everything
that you do for these children. For those of you who are foster
care parents in the crowd thank you. (clapping and cheering) Thank you again Searcy. Thank you for being
unbelievable host to us. We know you’re gonna continue to come together as a community we know you’re going to continue to support your small businesses. We know that you’re gonna be intentional about making sure Searcy is a place where everyone feels
welcome, seen and heard. That Searcy is certainly
poised to prove what happens when a town truly does lead with love. (clapping and cheering) (gentle music) Searcy Arkansas, just north of Little Rock has a whole new look and feel. This newly revitalized community has a unified brand and story thanks to a little help
from the team at Deluxe. Visit deluxe.com/revolution to see how your town could benefit from the
power of rebranding. (upbeat music)

‘El Mercado’ brings Hispanic culture to central Arkansas | Small Business Revolution: S4E4


{an2}- Hey, I’m Amanda Brinkman, {an2}and I’m the chief brand officer at Deluxe, {an2}and the host of the show
you’re about to watch. {an2}So, Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs, {an2}we believe they have the power
to bring people together. {an2}And we wanted to use what we do at Deluxe {an2}to help them succeed. {an2}Our hope has always
been that entrepreneurs {an2}can watch a show, and
learn something that helps, {an2}but the episodes are
only half an hour long, {an2}and we can’t always show you
every step of the process. {an2}So if you want to learn a little more, {an2}come check us out at
deluxe.com/revolution. {an2}Your town doesn’t have to win {an2}the half a million dollar
makeover for the Deluxe team {an2}to work with your business. {an2}What we do on the show is
what we do all the time, {an2}for five and a half
million small businesses {an2}across the country, we just
don’t always bring cameras. {an2}So remember to shop
local, and enjoy the show. {an2}All right, we’re about to go and {an2}surprise Jose, and
Catrina, and their family, {an2}from El Mercado Cavadas. {an2}- And they have no idea we’re coming! {an2}- Let’s go.
– It’s gonna be awesome. {an2}- Congratulations! {an2}(Catrina squeals) {an2}Welcome to the Revolution!
– Welcome to the Revolution! {an2}(excited screaming) {an2}(excited clapping) {an2}You seem a little shell-shocked, {an2}a little shell-shocked? {an2}- You won, you won, you won! {an2}(laughing) {an2}- [Narrator] Small
towns across the country {an2}are fighting for their survival, {an2}with the odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little
money, a lot of experience, {an2}and thousands of hours of
work into one small town, {an2}focusing on the businesses at the heart {an2}of their main street. {an2}What started as an idea
became a national movement, {an2}with over 30,000 towns nominated
for the $500,000 makeover, {an2}and more than a million
votes cast for the winner. {an2}- [Ty] Hello Searcy! {an2}(crowd cheers) {an2}- [Narrator] In its fourth season, {an2}the Small Business
Revolution-ers headed south {an2}to Searcy, Arkansas, {an2}and a new town, in a new region, {an2}will present a fresh set
of challenges to tackle, {an2}both for the small businesses, {an2}and for the community as a whole. {an2}So Amanda Brinkman and her
team of marketing experts {an2}at Deluxe are going to
work, and they’re not alone. {an2}Renovation expert and
co-host, Ty Pennington, {an2}will be working with the team {an2}to rehabilitate the town’s buildings, {an2}while the whole cast of experts {an2}help rehabilitate its businesses. {an2}Every episode, we’ll be working
with a new small business, {an2}to see if we can change the odds. {an2}If, together, we can start a revolution. {an2}(gentle guitar music) {an2}- In Mexico, life feels like, {an2}it goes {an2}slower. {an2}We know everybody. {an2}There are always people by the store, {an2}and that’s where everybody
gets, and talk and– {an2}- I feel like it’s social, {an2}it’s a very social place
– Yeah. {an2}- (speaks in foreign language) {an2}- (speaks in foreign language) {an2}- (speaks in foreign language) {an2}- (Catrina speaks in foreign language) {an2}- (Jose speaks in foreign language) {an2}- (speaks in foreign language)
– (speaks in foreign language) {an2}(gentle guitar music) {an2}It wasn’t in my plans to go to the States. {an2}I came here in 2003. {an2}That second year, that’s
when I met Catrina. {an2}(gentle country music) {an2}- I was going to school
and studying Spanish, {an2}and I would go into Mi Ranchito, {an2}which is where he was working, {an2}and I would practice my Spanish. {an2}One day I said, “Hey, you
know, I’m studying Spanish.” {an2}I said, “Would you wanna
go and practice English, {an2}and you help me learn some more Spanish?” {an2}And one day, he said, “You know, {an2}this is actually my lunch break, {an2}do you wanna go grab somethin’ to eat?” {an2}So I was, I was behind on the game. {an2}- I remember my dad said, {an2}”Are you really dating this girl, {an2}or you just help her?” {an2}And I said, “No, it’s serious.” {an2}Okay. {an2}(Man speaks in foreign language) {an2}- We opened in April of 2017. {an2}- [Jose] When I was in Mexico, {an2}I was working for myself too. {an2}I guess it was easy to decide
that I want to try this. {an2}- [ Amanda] I joked that we
birthed two babies (laughs) {an2}in 2017,
– It was same time. {an2}- [Amanda] because, you
know, we opened the store, {an2}and a month later, Jewel was born. {an2}We call her the monster because
she comes through the store, {an2}and she just grabs what she wants. {an2}Arina is five. {an2}Sitali is four, {an2}and then Camilo is nine. {an2}We live on a small farm. {an2}In the morning, he takes
care of his chickens. {an2}He brings the eggs into the store. {an2}He charges $3 a dozen. {an2}It’s his own mini-business. {an2}- Your change.
– Okay, thanks. {an2}- There you go, have nice day. {an2}- The store was a leap of faith. {an2}We took our savings. {an2}We didn’t take any loans
because we felt like {an2}that would be more stressful. {an2}We went into it knowing that
there would be some hurdles. {an2}- [Jose] When we opened it, {an2}I was going to stay outside work, {an2}in construction, but it didn’t work. {an2}- Wasn’t working for me to
be here alone with four kids {an2}at the time. {an2}So we’ve made adjustments. {an2}We realized we needed more
hands here at the store. {an2}We knew that Jose needed
to quit his full-time job. {an2}Now we both work here at the store, {an2}and bring the kids with us. {an2}There was lots of times when
we first opened with the kids, {an2}like, they would seriously
come up screaming and fighting {an2}while we were tryna wait on customers. {an2}We’d say, “Go to the back,” a lot, {an2}because that’s their area. {an2}You know, “Go to the back.” {an2}The wonderful thing about
being with your family all day {an2}is, you know, that
you’re with them all day, {an2}and the bad part about it is
that you’re with them all day. {an2}You know, it’s the good and
the bad at the same time. {an2}We hope our kids see that we
wanna spend time with them, {an2}and be with them, {an2}but we’re getting home at 8:30, 9. {an2}You just feel like you’re
missing a lot of quality time, {an2}and we just, just kinda roll with it, {an2}and know there’s gonna be… {an2}If it’s a bad day,
(Jose mumbles) {an2}there’s gonna be a better day comin’ up. {an2}It’s not perfect, but it’s worth it. {an2}(upbeat guitar music) {an2}- This is truly a family
business, American dream story. {an2}But the challenge is {an2}how do you get more people in that door? {an2}To experience the flavor,
the color, the zest, {an2}of Mexico, which is what you wanna feel {an2}when you walk in there. {an2}There’s not a lotta Mexican
markets in Arkansas, period. {an2}I love it, you guys have got
such a variety of everything, {an2}and the pinatas, you’ve got
all this kind of color and fun, {an2}but on this side, it’s
just so stark and blank. {an2}You either need, like, a ribbon of color {an2}that’s going around the whole room, {an2}or you need more of that sort of, like, {an2}dangling that you’ve got
that much fun and color. {an2}I think the atmosphere could
definitely be brightened up, {an2}- Oh, it’s gonna be so fun.
– for sure. {an2}- [Amanda] It’s gonna be so fun. {an2}- [Ty] You guys sell belts too? {an2}- [Catrina] They’re handmade. {an2}- [Ty] I think we’ve got a
sale happening right now. {an2}(laughs) {an2}- Actually had those shipped
in from Guerrero, Mexico. {an2}- It looks amazing!
– I already feel {an2}like a stallion. {an2}- Yes yes, you’re owning that. {an2}- [Ty] What is in that jar over there? {an2}- Okay, this is pig, or
pork grinds, in a brine, {an2}but everybody knows them as cueritos, {an2}or {an2}pig ears. {an2}- Do you put all your most
disgusting stuff in one room? {an2}(Catrina laughs) {an2}- Yeah, this is the (murmurs) scent to it. {an2}- So, Jose, show us what… {an2}- Yeah, show us, come on.
– How you eat this. {an2}- Do you wanna try one? {an2}- Ooh. {an2}- [Amanda] Didn’t you
say you’ll say yes to {an2}every opportunity?
– I did, yeah, I did. {an2}(Mexican trumpet music) {an2}Oh! {an2}Man, I cannot… {an2}- You can do it, man up!
– That is so… {an2}It’s a typical Mexican snack? {an2}- Ah, it’s one of them. {an2}- One of your favorites? {an2}- Yeah, (mumbles). {an2}- I feel nervous, like
I’m going skydiving. {an2}(Catrina laughs) {an2}- Yeah, oh my god.
– Just have a bite. {an2}Ready? One, two, {an2}one, two, three. {an2}(Ty makes eating noises) {an2}You didn’t do it!
– Mmm. {an2}You didn’t, no! {an2}That was good. {an2}- That has changed my life. {an2}- So we already have some ideas {an2}for how to liven up the store, {an2}and we definitely got a new appreciation {an2}for the flavor of El Mercado. {an2}But there’s also a complex science {an2}to running a retail business. {an2}A mixture of sociology, and economics, {an2}that drives everything
from inventory to layout. {an2}For that, we’re bringing
in Lynne Robertson. {an2}A true Small Business Revolution veteran, {an2}Lynne, and her retail
design company, FAME, {an2}have helped businesses
all over the country {an2}create unique shopping experiences {an2}that maximize their revenue. {an2}And we’re hoping she
can repeat that success {an2}here in Searcy. {an2}(Mexican style music) {an2}- [Catrina] Where should
we start the tour? {an2}- Let’s start it with how your customers {an2}experience your store. {an2}- Okay, so start at
the front of the store? {an2}- Sure, yeah, yeah.
– Okay. {an2}So, we have all of our peppers
and spices that we have {an2}over in the corner. {an2}We wanted it to be kind
of like a market feel, {an2}and we also wanted to have the colors {an2}that people could see and experience {an2}when they first come in. {an2}- That’s where we start,
just with the authenticity {an2}of the food, and the kinds of things {an2}that you’re selling here. {an2}Is, almost becomes the
artwork for the space. {an2}Talk to me about the physical fixtures {an2}that you have right now. {an2}- All of it was inherited basically. {an2}- [Lynne] Let’s talk cash reps. {an2}- It is hard, the way it is, {an2}because we are doing our
money transfers up here. {an2}People send money back to Mexico, {an2}and it doesn’t provide a lot of privacy. {an2}- So it’d be nice if we had a space {an2}that was a little more
sequestered and private? {an2}- [Catrina] Yes. {an2}- [Lynne] Let’s talk meat department. {an2}- [Jose] Well we’re now getting to summer, {an2}and we wanna try to expand on the variety. {an2}- I think we’ve more
than doubled our sales {an2}- Fantastic.
– since we added this. {an2}We’re making more, we’re
bringing more people in, {an2}’coz they hear that we
have the meat market, so… {an2}- Let’s talk a little bit
about exclusive products, {an2}so I suspect there’s a story. {an2}- (laughs) Well, that’s my son. {an2}- [Amanda] It’s her son! {an2}- It’s one of those things
that only you can claim, {an2}and it’s so heart-warming, and I, {an2}we wanna make more out of that. {an2}I know Amanda’s gonna work her magic. {an2}What about all these chairs? {an2}- [Catrina] So we rent
tables and chairs right now. {an2}We would like to use
that space for a bakery. {an2}- Nice, what’s happening
with baked items now? {an2}- It’s our number two seller. {an2}- [Lynne] Now, let’s see what’s
happening way in the back. {an2}- [Catrina] So this is more of, like, {an2}our home-y area (laughs). {an2}So we have our TV and couch. {an2}The kids do hang out here, {an2}they play with their little dolls, {an2}so they don’t have anywhere
to be, other than here. {an2}- All right, Lynne, do you feel like {an2}you have a good picture of the space? {an2}- I do. {an2}- All right, let’s sit down
and talk about the business. {an2}- Finish this sentence for me. {an2}When my customers walk through the door, {an2}I want them to feel like… {an2}- Home. (laughs) {an2}Like something…
– They’re home, nice. {an2}- I mean, we almost always
greet people in Spanish now. {an2}If somebody comes in and
we’re not sure, you know, {an2}if they speak Spanish or
not, we usually go ahead {an2}and say it in Spanish. {an2}- When you think about
your target audience, {an2}you know, right now, it’s about
5% of the Searcy population {an2}is Hispanic, and a lot of
them aren’t shopping here, {an2}and so we really do need
to think about audiences {an2}beyond the Hispanic market, {an2}and how do we introduce
people to Mexican cuisine. {an2}- I think people will at
least come in and see, {an2}know that we’re open to showing them {an2}how to use what we have here. {an2}- That’s the opportunity
for you guys, like, {an2}this could be, like, the new corner store. {an2}This is gonna be a Searcy’s corner store, {an2}because, I mean, I feel like
right now in this country, {an2}there’s a lotta ugly
rhetoric around Mexicans, {an2}and Central America specifically, {an2}and I feel like you guys
have a huge opportunity {an2}to actually, kind of, break
down some of those barriers {an2}that are false, and really
celebrate the things {an2}that make Mexican culture so beautiful. {an2}- Absolutely, that’s gonna be huge for us, {an2}but now our struggle is more against {an2}one of the bigger, like,
American grocery stores, {an2}that carries a lotta Hispanic foods {an2}at a very low cost. {an2}- We can think about
what can they get here {an2}that they can’t get anywhere
else, exclusive product, {an2}and then what experience you can deliver {an2}that they can’t get anywhere else either. {an2}Really, that’s just the
building blocks of good retail. {an2}- There isn’t an experience
in that big box store, right? {an2}It’s kind of one size fits
all, it’s very generic, {an2}I feel like we have this opportunity {an2}to have this be an immersive
Mexican cultural experience. {an2}- Right, so first we
gotta nail this space. {an2}There is science to this,
but a lot of retailers are… {an2}- So, Lynne will bring
that to life in the store, {an2}but we really wanna
communicate that online. {an2}Your website allows us to tell your story. {an2}- Just know that we’re gonna
need to be very closely aligned {an2}with you two, in order to
make sure it’s authentic {an2}and genuine in the translation, yeah? {an2}- So you gotta keep us honest. {an2}Please challenge us on making sure {an2}that it’s feeling authentic, okay? {an2}You can say no. {an2}”No Amanda, that’s terrible.” {an2}(Jose laughs) {an2}- [Lynne] “That’s a terrible idea.” {an2}- [Amanda] “That’s a
terrible idea, Amanda.” {an2}- I would really like to have
a better understanding of {an2}what we’re doing, ‘coz we don’t have {an2}a whole lot of training. {an2}Just being able to, kind
of, funnel our ideas {an2}into something productive. {an2}- So in terms of your life balance, {an2}as well as the fiscal
viability of the store, {an2}is that level, on both ends, sustainable? {an2}- I think we need to be
taking home a little bit more. {an2}There’s things that we,
that we’re skimping on, {an2}you know, dentist visits
or things like that, {an2}that, you know, you need to do, {an2}but that we’ve just been putting off. {an2}- Just something hard,
something I don’t like. {an2}- It’s just long, long days. {an2}At some point, we have
to get to the point where {an2}we don’t have to be here as much, {an2}and that we don’t have to keep pouring {an2}everything back into this store. {an2}- You guys need to give yourselves
a giant pat on your back, {an2}because you’ve been
entrepreneurs for two years, {an2}I mean, that’s very short period of time {an2}in the lifecycle of an entrepreneur, {an2}and it typically takes
at least three years {an2}to get your sea legs. {an2}- But for the piece of
mind, for your family, {an2}we need to make sure that we
can bring in more revenue. {an2}(calm acoustic music) {an2}(crying) {an2}- [Jose] My family just
came into my mind and, {an2}I guess it comes with my
culture, Hispanic culture. {an2}- [Catrina] It’s okay. {an2}- I’m the man, and I’m
supposed to support our family, {an2}and, I don’t know, it was just
something I couldn’t manage, {an2}I guess. {an2}- I think at any given time,
and entrepreneur can feel {an2}the fact that their life
work balance is off. {an2}But I think, when you’re
having a serious conversation {an2}about how to change that,
it kind of comes crashing in {an2}on how the current state
isn’t what you want long-term. {an2}- All of those pressures are
coming at you all at once, {an2}and the fact that you feel
like you’re falling short {an2}in every area doesn’t feel good. {an2}- I’m so glad we’re getting
to work with El Mercado, {an2}because the pressures on this
family right now are enormous. {an2}But so is the opportunity for success. {an2}In order to get there, we’ve
got improvement to make {an2}to the marketing, operations,
and physical space. {an2}And we’ve got the budget to think about, {an2}so Ty, Lynne, and I are meeting up {an2}to plan out the next few months, {an2}and decide where Deluxe’s
dollars will go the furthest. {an2}How do we bring that
Mexican culture to life {an2}within the store? {an2}- Yep, so that’s gonna come through {an2}in how they display the products, {an2}you know, colors on the wall, {an2}how they rearrange the store flow, {an2}the kinds of textures and colors, {an2}and little cultural
influences that we bring in. {an2}- The design element really
is gonna be fairly cheap, {an2}’coz you’re talkin’ about paint, {an2}you’re talkin’ about some tiles, {an2}you’re really just talkin’ about color. {an2}- We reconfigured some things, {an2}like we put the cash rep up front. {an2}And then we’ve moved the wire
transfer business back here. {an2}People have to traverse
through the entire store {an2}to get back there, and hopefully
be inspired to buy and try. {an2}Meat prep is here, this may be, sort of, {an2}future, for the bakery operations. {an2}- Between the equipment needs,
and the visual redesign, {an2}we can accomplish that within the budget, {an2}and I think, from a marketing perspective, {an2}we can do a lot to drive, {an2}you know, not only new store visits, {an2}but repeat store visits. {an2}So we need to build them a website. {an2}We need to make sure that
they’re findable online. {an2}I also wanna help them, kind
of, with branding in general. {an2}We’re gonna be redesigning their logo, {an2}because everything
we’ve been talking about {an2}all works in concert together. {an2}- I think this is gonna be an awesome one. {an2}This is an opportunity of a lifetime, {an2}that somebody can come
in, analyze your business, {an2}give you the best tips
that they possibly can, {an2}and you can benefit from this. {an2}- [Amanda] This process
is going to be a whirlwind {an2}for Jose and Catrina. {an2}They’ll fly to Minneapolis to work {an2}with our Deluxe marketing
team at our creative lab, {an2}sit down with Damon, our financial expert, {an2}and go over the books, {an2}and they’ll work with Ty,
FAME, and local contractors {an2}to renovate the space, {an2}all while continuing to run
their grocery day to day, {an2}and take care of four kids. {an2}It’s a lot, but we’re
starting off on a fun note. {an2}A guided inspiration tour {an2}through some of the twin
cities coolest retail spaces. {an2}- So, first of all, let me welcome you all {an2}to the Midtown Global Market. {an2}We have about 45 different
businesses from around the world. {an2}You know, you begin to see the things {an2}that unite us together, our food. {an2}- And I think that’s our
opportunity at El Mercado, {an2}because it’s not just a grocery store, {an2}we’re gonna build a place
that has communal space {an2}that people can gather. {an2}The minute you create an
experience people wanna go to, {an2}traffic builds momentum, excitement. {an2}You guys have probably noticed this too, {an2}as we’ve been walking around. {an2}This serves a really diverse community. {an2}Everyone’s interested in this
authentic, genuine experience. {an2}- Love the way they have the candy. {an2}- [Lynne] And look at how
much real estate you can get {an2}for little things? {an2}- It’s really neat to walk with
Lynne through these spaces, {an2}because she can point out
how things are working, {an2}and how we can use it in our
store and make it work for us. {an2}- This, over here, too,
this is that notion {an2}of bringing in stenciled
art too, that’s pretty. {an2}- (mumbles) I think is inspiration {an2}because that let me trust
on what we’re doing, {an2}and think that everything is gonna work. {an2}- Look at how efficient this is, {an2}and super inexpensive. {an2}And you can tether ’em to your existing {an2}gondola system. {an2}- It looks great. {an2}Yeah, let’s see what else they’ve got. {an2}- I mean, Catrina, you can
just see her processing, {an2}and thinking about, how to translate it, {an2}and apply it, at El Mercado. {an2}- And look at this, a tamale
recipe that’s super easy. {an2}So they’ve already got everything ready, {an2}and you just have to assemble it. {an2}Seeing how other people
have started small, {an2}and it’s getting bigger and bigger, {an2}and grown into something
really fun to visit, {an2}that’s inspirational. {an2}- Catrina and Jose’s next
step is more stressful, {an2}but an equally important
part of the process. {an2}Diving into the finances. {an2}Luckily, El Mercado’s owners
have well-maintained books, {an2}and a good grasp of their numbers, {an2}so we can focus on specific pricing tweaks {an2}that could have a big
impact on the bottom line. {an2}- So there’s two parts of your business. {an2}The standardized grocery items, {an2}and then there’s the
stuff you make in store. {an2}Your meats, and your
breads, and on the way out, {an2}they’re picking up one or two other items, {an2}you should be charging more
for those staple items, {an2}’coz people are coming
there for that purpose. {an2}- The convenient, it’s more like {an2}the convenience of it, right? {an2}- Yeah, and I’m only guessing here, {an2}that you’re tryna stay
competitive in those staple items. {an2}Would that be right, or not? {an2}- Depends on which one of us you ask. {an2}(Jose and Catrina laugh) {an2}I’m usually the one that’s like, {an2}”Okay, people are picking it
up because they’re in here, {an2}we could go ahead and
add a little more to it.” {an2}And Jose’s more of the, {an2}”We need to keep it at a
very competitive price.” {an2}You kind of feel bad,
people are on a budget. {an2}You kinda just wanna be like, {an2}”Oh, just take it,” you know, {an2}”I’ve got more on the shelf.” {an2}But– {an2}- Every small business has
a right to earn a profit. {an2}- What are you guys,
kinda, paying yourselves, {an2}in terms of, kinda, standard
with the rest of the market? {an2}Like, are you paying
yourselves minimum wage? {an2}Are you… {an2}- (mumbles), or little bit– {an2}- How many hours are you working? {an2}- Exactly.
– I mean, like… (laughs) {an2}’Coz we’re both– {an2}- So you’re making less than minimum wage {an2}from your own business,
where you are working, {an2}kind of, around the clock? {an2}And, when you’re kind of
building backwards from that, {an2}you really do need to be
honest with yourselves about, {an2}like, “What do we want
our annual income to be? {an2}How can I get that up a little bit?” {an2}If each customer, you convince them {an2}to spend 5 to 10 dollars more, {an2}think about what that could do {an2}over the course of the
week, or a month, or… {an2}- With the items priced properly– {an2}- Right, right, that’s key.
(all laugh) {an2}So we’re gonna give you
some homework, aren’t we? {an2}(all laugh) {an2}- That small change will really
improve El Mercado’s margin, {an2}and we can multiply that
effect if we also increase {an2}the store’s gross revenue. {an2}That means bringing more
people into the shop, {an2}and encouraging them to buy
more once they’re inside. {an2}It’s time for the marketing
team at Deluxe to go to work. {an2}- Jose and Catrina, from El
Mercado, they’re doing well {an2}but it’s not sustainable. {an2}We have to get them to a place where {an2}their sales are a little bit healthier {an2}than they are right
now, and the key to that {an2}is reaching out beyond
the Hispanic demographic {an2}that’s in Searcy. {an2}- I think that a good approach
would be to use Spanish, {an2}as well as English, headers. {an2}- Right, and this gives
us a really great chance {an2}to use some really nice
visuals and photos. {an2}- I mean, you don’t have to
take a flight to go to Mexico {an2}to eat really incredible tasting food. {an2}You have it right in your backyard, {an2}so why wouldn’t you
walk through that door? {an2}- And back in Searcy, {an2}El Mercado’s physical
transformation has already begun. {an2}- Walking into El Mercado, the first time, {an2}and seeing, like, how
the place was laid out, {an2}and how sorta sparse it looked. {an2}What’s fun for me, is, like, {an2}there’s so much potential there. {an2}I love people just
rolling up their sleeves {an2}and getting it done, to
make something better. {an2}- Jose, last time I was
here, you had me taste {an2}some of that delicious cartilage, {an2}and I’ll never forget it,
(Jose and Camilo laugh) {an2}but I do know that you guys
also serve other things, {an2}besides cartilage. {an2}What do you need in your
kitchen to bring out more food? {an2}- I think we can use a bigger freezer too. {an2}- What you might wanna think about, {an2}getting you a couple more coolers, {an2}but then maybe building up
a kitchen area a little bit. {an2}Deluxe paid for, you know, the
wood and whatever you need, {an2}you can do a lot of this yourself, right? {an2}- I can help with that. {an2}- What about you? {an2}So, like, where do you hang out? {an2}- There’s a back, back over there, and… {an2}- [Ty] That’s where you
hang out, in the back room? {an2}- Yeah. {an2}- Look, maybe there’s a little something {an2}we can do back there, you know,
make it better for the kids. {an2}- I like what you’re thinking there. {an2}- Yeah, I think we could do that. {an2}(Ty and Cameron laugh) {an2}- [Woman] Commercial
products for El Mercado. {an2}- Yes, so, one of my favorite things, {an2}it’s a tried and true, is the pen. {an2}People signing receipts,
hopefully they will pick it up {an2}and take it with them, and
then it lets everyone know {an2}about El Mercado. {an2}- We have here your mood board, {an2}which is ultimately a
feeling of what your shop {an2}is gonna present to the
people to get them to come in. {an2}So, from a Minnesotan Scandinavian guy, {an2}does this feel authentic to you? {an2}- The colors hit the nail on the head. {an2}The terracotta color, and then the tile, {an2}they get to experience,
and when they come in, {an2}a little bit of Mexico. {an2}Which is, like, what I
think of when I see that, {an2}”Bienvenidos,” part,
with the town next to it. {an2}I think you guys are right on. {an2}- Yes, I like it. {an2}(all laugh) {an2}- So, shall we talk about logos? {an2}(Mexican guitar music) {an2}- Then the next question was, {an2}”What is your actual name
gonna be of your business? {an2}And how do we incorporate
that in your logo?” {an2}- (laughs) Yeah. {an2}Shall we call it Cavadas or
should we call it Mercado? {an2}El Mercado’s nice and bold. {an2}- And then when we asked
you what your customers, {an2}how they name you, and
you said El Mercado. {an2}- I really like the two
that have the bold font, {an2}because whenever somebody goes by, {an2}they may not know what El Mercado is, {an2}but then they can see the tagline {an2}grocery, meats, and bakery, {an2}which, I was like, {an2}- Self-explanatory.
– “Sold.” (laughs) {an2}- Just even being that much more specific, {an2}really just kinda helps
– Then you know what {an2}to expect. {an2}- Absolutely, yeah. {an2}But it’s more than just a logo, {an2}and it’s more than just colors. {an2}It’s kinda how all these things
work in concert together, {an2}part of that, kind of,
that full brand expression. {an2}Can we talk about t-shirts for a second? {an2}We feel like it’d be really cool {an2}to do some statement t-shirts. {an2}I think you would want
to wear those with pride, {an2}to advocate for a love an
appreciation for Mexican culture. {an2}- Like in (speaks in foreign language). {an2}(laughs) {an2}(speaks in foreign language), {an2}like, whenever you go and visit somebody, {an2}they’ll say, “This is your house.” {an2}- Come to our (speaks
in foreign language), {an2}you have your house there. {an2}- Oh, I like that, I like that, yeah. {an2}After weeks of working on
the marketing materials {an2}back at Deluxe, I can’t
wait to get into the store {an2}and see FAME’s design in action, {an2}and we’ve got a few surprises of our own {an2}to share with Jose and Catrina. {an2}(upbeat music) {an2}Oh, the new sign looks incredible. {an2}We’ve cleared out the windows… {an2}- And the tagline, people
have already stopped {an2}and asked for bakery
items, so it’s working. {an2}- Okay, good!
(Catrina laughs) {an2}- We haven’t seen, like,
the big, like, reveal. {an2}(gentle guitar music) {an2}(all laughing excitedly) {an2}- [Catrina] It’s incredible! {an2}Oh my gosh, it looks so good!
– Thank you. {an2}- [Amanda] It doesn’t even
look like the same place. {an2}- It feels like that
immersive Hispanic market, {an2}like we were talking about. {an2}We’ve had so many people
come in, and just stop and, {an2}like, look around. {an2}”Am I in the right place?” {an2}One guy came in, looked around, he’s like, {an2}”Oh, for a second I thought
I was back home in Mexico. {an2}This reminds me so much
of a store back home.” {an2}So I was really excited
to get that reaction {an2}’coz that’s exactly
what we were going for. {an2}- Talk to me about how
this is working out now, {an2}having the cash rep on
this side of the store, {an2}versus the other side? {an2}- I really love it there, {an2}feels closer to our friends, customers. {an2}- We love these shelves.
– I remember where {an2}we saw that! {an2}- I liked the wood look, {an2}and you can put a lot of
different things in there. {an2}- It’s a good way for the product to pop. {an2}- [Amanda] And these table
and chairs look great here, {an2}and we’ve got the bakery case full. {an2}- [Catrina] So now, with Deluxe’s help, {an2}we have everything we
need, equipment wise. {an2}In the back we have the bakery area, {an2}with a new oven that Deluxe bought for us, {an2}and a baker’s rack, so
we’re really excited {an2}about starting to make bread. {an2}- I love where you put
the money transfer too, {an2}because we talked a lot {an2}about the need for privacy around that, {an2}and, again, it’s encouraging
this through the store effort, {an2}versus being able to stop
just at the cash rep. {an2}- [Lynne] Just reorganizing,
compartmentalizing, {an2}it has made this easy on the eye. {an2}- But, I mean, this just looks so modern, {an2}yet I have that immersive feel. {an2}It’s really great. {an2}Now it’s our turn to show them {an2}what we’ve been working on, {an2}and that starts with the website. {an2}Ready? {an2}Okay, there! {an2}- Wow. {an2}- That’s amazing with that, {an2}eggs in the background.
– Mm-hmm. {an2}We’re going to, right away,
talk about the departments. {an2}So meats, bakery, and grocery, {an2}and if people click on
them, they can go in {an2}and explore them further. {an2}- I love how the icons tie into the store, {an2}so when they come in they’ll know, {an2}like, right where stuff is. {an2}- [Amanda] And then Camilo
and his farm-fresh eggs, {an2}and we wanna make sure
that we tell that story. {an2}- He’s gonna be so excited. (laughs) {an2}- Then we also wanted to make sure {an2}that we included the exchange rates, {an2}right here on the homepage, {an2}’coz we know that you get
a lotta calls about that. {an2}So this is what’s called a plug-in. {an2}So essentially, it means
you don’t have to go in {an2}and update the exchange rates. {an2}- Oh, that’s great.
– So this plug-in {an2}is doing it for you. {an2}The design and layout of the
website are what everyone sees, {an2}but there’s a whole other
discipline that we have to apply {an2}to crafting El Mercado’s online presence. {an2}So we made sure to include
keywords within the copy, {an2}so if people are searching
for those kinds of products, {an2}your website is more
likely to be pulled up. {an2}It’s a behind the scenes of
how the internet sorts data. {an2}Everything from how Google
prioritizes searches, {an2}to which listing and review
sites people use the most {an2}when looking for a grocery store. {an2}The week after we listed you on Yelp, {an2}you had 30 visits to your Yelp page, {an2}so there is definitely volume
and activity around there. {an2}But much the work that Lynne and FAME did {an2}in the beautiful store, {an2}building a website is one part
science, and one part art. {an2}One of the most important
things it allows you to do {an2}is tell your story, and that
is unique and authentic to you. {an2}Look at these beautiful children! {an2}- [Catrina] (laughs) Yes. {an2}- You want people to understand
that when they come here, {an2}they’re supporting a family
with an incredible mission {an2}to bring Mexican culture to this town. {an2}- It’s such a beautiful way {an2}in which you’ve integrated
that photography. {an2}Your children, and your animals, and, {an2}I mean, it’s just, it’s so great, {an2}’coz very, very few
businesses can do that. {an2}- You also can just tell the difference {an2}between stock photography,
that most businesses use, {an2}and when you take the time, and expense, {an2}to go through and invest in
real, authentic photography. {an2}- Yeah, I love it. {an2}- Now, can I show you what
your logo looks like on {an2}things? {an2}- [Catrina] I would love to see it. {an2}- Okay. {an2}A well-branded website can go a long way {an2}to making a business feel real, {an2}but there’s something about
good ol’ fashioned swag {an2}that’s hard to beat,
and we’re always looking {an2}for an opportunity to create
something that’s truly unique {an2}to this business. {an2}- Branded t-shirts. {an2}Not only is it your brand walking around, {an2}but we have created a series
with statements as well, {an2}that we think are really important. {an2}(upbeat music) {an2}- The shirts were just a huge plus. {an2}I feel like they really ring
true to the kinda spirit {an2}that we’re going for here at the store. {an2}- Then we have this really great apron. {an2}Put it on, {an2}look at that!
– Very professional. {an2}- That is a legitimate butcher, {an2}look at this.
– Look at that. {an2}- Looks good. {an2}Look at him strike a
pose too, I love that. {an2}- [Catrina] (laughs)
That didn’t take, like… {an2}- First time we sat down
with Jose and Catrina, {an2}you could just see the
level of stress and burden. {an2}It’s really fulfilling for me, {an2}seeing everyone’s just focused on, {an2}”What can we do to make this better?” {an2}- We just feel super blessed
that Deluxe chose us. {an2}- It looks awesome. (laughs) {an2}- Well, and a lotta elbow grease, {an2}from you and your family too. {an2}This doesn’t just happen. {an2}- So can I show you one more thing? {an2}- So exciting.
– This is so exciting. {an2}- (laughs) This looks like a living room. {an2}This is amazing. {an2}And the games, they’re gonna love it. {an2}Oh my word. {an2}- The photos look great too. {an2}- We know how important
family is to Jose and Catrina, {an2}and Jose has made a huge sacrifice
in being so far from his. {an2}He’s worked tirelessly to
bring a piece of his home {an2}with him here, to Searcy. {an2}So today, we’re surprising Jose {an2}by bringing a piece of home to him. {an2}(inspirational music) {an2}(laughing) {an2}(Jose mumbles) {an2}- (speaks in foreign language) {an2}(laughing) {an2}- I think we both had parents that, {an2}that taught us a lot about how to work, {an2}and work ethic, and I think
that’s probably one of {an2}the things that drew us
together in the beginning, {an2}is that family was just really essential. {an2}I think it was kind of
natural for us to try to, {an2}kinda treat people like
family when they come in, {an2}and just create family for people {an2}that don’t have family here. {an2}(violin music) {an2}- [Amanda] Immigrants represent {an2}about 13% of the US population, {an2}but they start over 28% of the businesses. {an2}It’s one of the things that
makes America truly special. {an2}In a small town, in central Arkansas, {an2}you can find an authentic Mexican grocery, {an2}and it’s families like this
one that give us that gift. {an2}(slow violin music) {an2}A new logo was just the
ticket for El Mercado. {an2}Visit deluxe.com/revolution {an2}for help bringing your
marketing and branding {an2}visions to life. {an2}- [Narrator] Numa is a yoga studio {an2}that empowers its clientele by focusing on {an2}the mind, body, and spirit. {an2}- The very first time I’ve
really felt like I connected, {an2}I started crying. {an2}- [Narrator] But operating three locations {an2}has them stretched too thin. {an2}- I think we bit off more
than what we could chew. {an2}Was I arrogant thinking we could do this? {an2}- [Narrator] Can Deluxe and
the Small Business Revolution {an2}help these two entrepreneurs {an2}to realize their full potential? {an2}- Numa could become a household name. {an2}The sky’s the limit. {an2}- [Narrator] On the next episode {an2}of Small Business Revolution Main Street.

‘Shampooches Dog Grooming’ Gets Fresh New Look | Small Business Revolution: S3E4


– We’re about to surprise the
lady who runs Shampooches, the dog grooming business. – Alicia’s going to be so
excited, we want to help her prove to her daughters that a woman
can run a successful business, but we want to give her a
little bit more of that balance and marketing is going to
make a huge difference. – We also want her to freak out, because, well, she has no idea we
are here, so here we go. (upbeat music) Hey, how’s it going? – Hey. – We are here to tell you that
you guys have been selected! – Shut the front door! – Yes! – Welcome to the Small
Business Revolution! – Oh my gosh! – We’re going to cry. – [Ty] Congratulations! – [Alicia] I love you
guys so much right now. – [Amanda] Congratulations! – [Announcer] Small towns
across the country are fighting for their survival with the
odds stacked against them. But what happens if we join that fight. If we dedicate a little
money, a lot of experience and thousands of hours of
work into one small town, focusing on the businesses at
the heart of their Main St. What started as an idea
became a national movement with over 30,000 towns nominated
for the $500,000 makeover and more than a million
votes cast for the winner. – [Mayor] Good evening, Alton,
IL, how is everybody tonight? (crowd cheers) – [Announcer] Now in our third season, the team is taking on its
biggest challenge ever. The town is three times bigger
than any we’ve helped before and the hurdles Alton
faces will put to the test the very idea of Main St. America. So Amanda Brinkman and her
team of marketing experts at Deluxe are going to work
for the people of Alton, IL and they’re not alone,
new season three co-host Ty Pennington will be working
with the team to rehabilitate the town’s buildings while
a whole cast of experts helps rehabilitate its businesses. Every episode we’ll be working
with a new small business to see if we can change the odds, if together we can start a revolution. – As far back as I can
remember we’ve had dogs, I feel like it teaches my
kids how to be compassionate and have empathy and responsibility. You can’t help but want to
care for and nurture a dog and they love you unconditionally
and humans don’t do that. Whenever I was about 13,
my best friend’s aunt owned a kennel and grooming salon and they taught me to
groom on the weekends and I’ve just been doing it ever since. Come on you can do it. I’ve wanted to open my
own salon for years, I mean I’ve talked about it nonstop, finally I just took the leap and I opened Shampooches in 2015. Are you the best girl, Bitsy? Now my kids can come in after school or Saturdays they bring lunch
in and they eat with me. – You going to let Sissy have a turn? – I like it here because
I want to help her and the dogs are very playful and sweet. – Yeah, I’m happy that she opened this because I think it’s cool
that she could accomplish it. She did a real good job. – I feel proud of her, I feel really proud of
her that she works hard. – Reggio, hey, you are just a hairy beast. So we’re going short like usual? – [Owner] Yes. – Yeah. People think that they can
groom their dog at home and they try and then they
bring it to me to fix it. Are you ready, Biscuit? I feel like it takes a
special kind of person to know what a dogs thinking, it takes a lot of patience, you almost have to have a sixth sense. – We love our dogs like
they’re our own children, trust is huge, Alicia has this sense
of making us comfortable and our pets let us know that
they our comfortable with her because they run right to Alicia, and Alicia greets them first
and then she greets us. (laughs)
– Yes. – I can tell that Alicia loves
my dogs just like I would and she treats them just like I would, we will never go anywhere else. – I think the most challenging
part of owning a business is the business side of it. I know that I’m a good dog groomer but I’ve never ran a business. We just kind of jumped in and
hoped that we could wing it and that’s what we’ve been doing. I don’t really go about doing
the books and the marketing. I haven’t set a realistic budget, and it’s all because I’m
here 50 or 60 hours a week just grooming, so I have no time to do it. And then income tax time I’m
sitting on my couch crying with receipts everywhere and
it gets really stressful. I haven’t had a Saturday
off in over a year. We haven’t ever had a family vacation because we work so hard, my husband and I we put everything we have into Shampooches and my kids, there had been
times when they were like, oh my gosh, mom, why
are you working again, can’t you go back to more
normal job so you’re home more. I always tell them if they
work really hard and pour their heart into something, it’s
always going to be worth it. This is what mommy wants to do. – We see it time and time again, small business owners with
a passion for their work, but not so much love for the fundamentals
of running a business. This can cause big problems down the line, not the least of which is burnout. After 60 hour work week,
what business owner is eager to go home and
start on the numbers. But there is a way to find balance and who better to lead by example than Jennifer Bishop-Jenkins, a master groomer, voted best groomer in all of Chicago. Jennifer manages to balance her passion with something equally
important, being a boss. – So I feel like they have a lot of real estate to work with. – So lucky to have a stand-alone building – Gotta do something about this though.
Wouldn’t even know it’s Shampooches. Hello. – Hey.
– Good Morning. – How are you?
– Good, good to see you. – You too, welcome back. – Hi, Alicia.
– This is Jennifer. – Really nice to meet you.
– You also. – So I know we’ve been
telling you about her but she’s a pretty big deal. – Holy smokes. – Yeah, she’s going to have a
lot of good advice, I think. – I’m excited, so you want the tour? The grand tour? – Yes, we do, I do. – [Amanda] This is where people come in. – [Alicia] Yep, this is just my lobby. – I think there is a lot
we can do out here though, to create a little bit more
of a welcoming-waiting area, let’s talk about the bunny. – Okay, his name is Sir. Rudy. – It does take up a lot of space out here – Yes. – I feel like this is a
great space for some retail. – And this is our wet room, it is like a coat closet, it’s so tiny. – So I do see electricity next to water, kind of a big no-no in dog
grooming business setups. – This is my grooming
room, my table is old, needs a lot of work,
probably just replaced. – So the most important thing is safety, there’s some safety issues
on any time your equipment is not in really good shape. – So right across the
hall is where I will put one family’s dogs, I
don’t have a kennel bank. – Have you ever thought
about boarding or daycaring, I mean it seems like she
had a lot of space here that something like that could
be a nice revenue source. – I just feel awful leaving
them alone all night. – Actually boarding and
daycare is much more profitable for staff cost than grooming. – Than grooming. I’ve only been doing it for two years so all the advice and
constructive criticism. – Bring it on? – [Alicia] Let’s do it. – Just walking around we’ve
already got a lot of ideas for Alicia, but if we’re
going to talk shop, I’ve got to get some hands on experience with this whole grooming thing. Also I would like to play with a wet dog. – Do you just want to jump in head first? – Let’s do it.
– Alright. – Okay, and I just press this? – [Alicia] Yep, just hold it down and tell her how good and pretty she is. – You’re so good and pretty! (laughs) I think this is, this
might be my new look. – [Alicia] Do that and then suds it up. – You’re going to be so
clean, how am I doing? – [Alicia] You’re doing great. – Would you say I’m a natural? – I would say you are a natural. – Alright, I did it.
– You did great! For a first time, I give
you an A for effort. – The hesitation in your
voice is saying mediocre, like that’s what I’m hearing. – I feel like you did a
thoroughly mediocre job. (laughs) – Okay so how are you just
feeling about business right now? Do you feel like you breath
easy, is it month to month? – I don’t know if I will ever breath easy, but I am not sinking. – So in services based
business it feels like the two ways to increase
your profitability is to either do the grooming
faster or charge more. – Or add on services and
actually that’s the way most grooming businesses manage
to stay above that water line because there is a limit
– Right – To what you can do in a day because grooming is very
hard work, physically. – I think we need to make
that one of the goals, other ways that we can add
revenue to the business. – Yeah, that sounds awesome. – How many dogs a day
are you doing right now? – Between five to seven on a weekday and then weekends, sometimes
upward to 10, 11, 12. – And you’re doing that in
how many hours in a day? – Well that depends, yesterday, I was here a little over 11 hours, Saturdays, sometimes are
12 maybe even 13 hour days. – It’s really not
sustainable for you to work 12 hour days everyday, you
have two young children – Right. – And I know I’ve been
there, it’s really easy when you own a small business
to be here all the time and then you don’t really
have a life anymore. – But I don’t want to get
faster, because they trust me so I don’t want to throw
them on my table rush through and then throw them
down and loose the trust that I worked so hard at building. You know I say how important
my clients are to me, I’m referring to my K9 clients, I’m here to please them,
and work with them. – I love that about you, Alicia, because I’m actually kind of the same person. – And I think people don’t
realize the attachment that we get to their dogs. I’ve had a rough couple months, I’ve lost two incredible dogs as clients. – Four this month, it’s been awful. But you communicate that
you have that attachment and that’s why they come to
you because they know that you’re going to take good
care of their loved ones. She has the heart for the work and that is most of the battle when
it comes to pet grooming. – Mh-hmm, it’s really just
kind of the surrounding wrapper of the marketing, the
operations, her efficiency that we can help with
that I think are really going to set her up for a
greater level of success. – I think what’s awesome about
Shampooches is you have to really trust that person,
that business, when you’re dropping off a loved one,
someone you care so much about. So those businesses make
us feel cozy and homey, that’s really what makes a neighborhood feel like a neighborhood. – This kind of personal touch business is great for a community, but it can be hard on the business owner
because it’s not an app or that widget you can mass produce, you never make a dollar you
don’t earn with your hands. It’s our job to help figure
our how Alicia can maximize the hours in her day and hopefully
not work so many of them. Okay, so I think that we have
identified our key goals, the first one being growing the business and we’re going to accomplish
that through two things, so marketing and making
sure you’re findable online but then also adding
additional revenue sources. So let’s talk about the
marketing side a little bit, so just do a quick search
around dog grooming, right now you have to scroll down pretty
far before you get there, in fact it’s not even on the first page, we want to make sure that
you are showing up online the way where if they are just searching for the category you’re popping up. And the really important
part of doing that will be making sure
that you have a website. A lot of businesses feel
like a Facebook page will be sufficient, we disagree,
we feel like the website is a place for you to truly
tell your whole story. – Okay. – So let’s talk about
the other side of growing your business which is
additional revenue sources. – Pet taxi is a no brainer because it pays for itself and then some. It’s a really great service
to draw in more clients and you’re going to be able
to compete with mobiles you’re going to be able to bring in people who are shut-ins
or who are elderly. – You also have your
pet taxi wrapped, right? – It’s the best money I
ever spent on advertising. – [Alicia] Wow. – Okay, let’s talk about
the daycare and boarding. – People really do need these services, daycare is actually one of the industries that has just gone through the roof, it’s almost pure profit and
the dogs have a great time. – I bet.
– They love it. – I love this revenue
source for you as well because there’s no competition
around it right now, right? – We did find out from the
veterinary database nationally that you have over
6,000 dogs in this area. – So let’s talk a little
bit about the add-ons. – My number one add-on
service is brushing teeth. We spend almost nothing in
terms of product and time and we make a couple thousand
dollars extra a month on it. – So I currently do teeth brush service, but I do it for free, so. – We should change that. – Well that’s very nice of you, but part of that is as
we’re going through this, I think we want to build in
what you want to be taking out of the business and we need
to aim high enough from a revenue perspective to
get you that income. What kind of profit or cash
are you bringing in each month? – So I’m really bad at
this, about keeping up with my books and all of that,
I don’t necessarily know. – Have you actually
broken down your expenses? Do you know how much of it is personnel, how much of it is so on? – No, I haven’t. – But at the very simplest
terms, how much money is coming in and how much are
you putting out to operate it? – I don’t know exactly how much. – Do you know how much money you make? – I don’t, I have no clue how much I make. – That is a huge problem, do
you know how much you need to bring into your household every month in order to keep your household a float and are you paying yourself
that amount of money? – I am not. I don’t have a fixed amount
that I pay myself at all. I haven’t in the last two years. – Do you even give yourself
the same commission that you give to your employee? – Absolutely not. – So there you go. You have a lot to be proud of here but you need to value
yourself and put a real value on your time and do all your financials. – She’s working far too hard
and too many hours to not be taking home a salary that
she can even account for. – She won’t survive being
a small business owner if she doesn’t get her
numbers under control. – I guess the whole time I’ve
been in business I’ve just been telling myself as long as
I can pay my bills, I’m okay. It’s a struggle I guess,
thinking of myself as a business owner as
opposed to a dog groomer but it’s part of who I am now
so I feel like if it fails, all of that was for nothing. – It’s going to be a lot of
work but it’ll be worth it. – Right. – Shampooches gives us
an exciting challenge, because in a lot of ways this
business is a blank canvas. We have a stand-alone
building with great bones but no design or even paint on the walls and an excellent groomer with a big heart but no website or marketing
materials who just needs the knowledge to run her
business more effectively. The Deluxe Team will handle
the marketing end while Jennifer and Alicia lead the
charge on shoring up operations and Deluxe will hire local contractors and work with Ty on livening up the space. – So our opportunity is to
inject what we know about her, into her brand and the
other thing about her logo, this is Bailey, her beloved dog. Our challenge is to bring
out Alicia’s love of color and just simplify it and potentially even still pay homage to Bailey. Obviously her clients, being her dogs, she treats all of them like
family, we want to make sure we always brought in that playful feel from her business cards
all the way to the website. – Dog owners love to see their
dogs in the pictures online and in any media so we want to incorporate a dog gallery into every page. – [Alicia] Yay! – These are awesome. – Yeah.
– Yeah. – And that’s just the start but I think the environment here,
especially when you’re dealing with pets should be a little bit more fun. – Right, like warm
inviting colors whenever they presented the mood
board to me, they nailed it. – That’s what were trying
to do, trying to add some character here, with the colors
that we’ve already started but instead of walls maybe more windows that you can see through – Yeah. – See where the actions going on. – Yeah, like an open concept. – So this building, totally
blank in terms of flow, I love it, it gives us a
little more wiggle room in terms of painting her story. – While local contractors
take over Alicia’s space she’s heading down the road
to Maeva’s to meet with Deluxe’s VP of Small Business
Services, Damon Fieldgate and get a better handle on her books. – Talk about setting goals,
what are you goals for this business, what income do
you want to derive from it? – Like how much? – Yeah, how much do you want to earn? – I don’t know, because – How much did you earn before
you started this business? – Working for someone else
– Yep. – I would make between 50 and 60 thousand. – Okay, when I look at
some of these figures, you’re nowhere near this 60,000. – Right. – And you are working your butt off. – Mm-hmm. – You know, I feel that the time is right for a price increase. – I think what I feel
guilty for as far as raising my prices is, do I raise
my prices just because I’m a business owner and I need
to compensate for my time, I guess that’s what I struggle with. – Yes, yes you do. – I knew that would be the answer but, – Look, you’re doing this
to generate a business and generate an income for yourself. – Right. – Don’t lose sight of that in the whole I want to be a good service
provider for clients. – Mm-hmm. – [Amanda] Talking finances is always hard but it does get easier when
sales go up and there’s a lot more we can do to bring
customers through the door. – When you go to her about,
there’s no website listed. – In terms of the content and the imagery and the voice talk about
how that’s coming together. – In doing research we found
that one of the largest concerns that potential
customers have with groomers is their dogs safety, so we really
wanted to design a website for them that was going to
put the owners mind at ease. – Very smart. – Last year, when we worked
with Discover Learn & Grow, we discovered this was one of
the highest trust decisions and with Shampooches we found
that dogs come a close second. – So all we have to do is
communicate what is already there. But in terms of operations, Shampooches could be
running more efficiently, so while her space is
still under renovation, we’re sending Alicia to Chicago
to see what she can learn from the well-oiled machine
that is, Love Fur Dogs. – Hey Jennifer!
– Alicia! – How are you?
– So good to see you. – Immediately when you first
come in to Jennifer’s lobby she has a lot of different retail, so definitely gave me some ideas. – This is our bathing area and then we go in here for blow-drying, hey Toby. – I would have never thought
to have a separate drying room and I have the space to have a drying room so I think that’s
something that I’m going to try to implement in my salon as well. – I think she could see here that carefully segmenting our space
we can do a lot more dogs. – [Amanda] Having seen
Jennifer’s shop in action, Alicia can now guide
what is turning out to be the biggest renovation we’ve ever done. – It’s a huge transformation that’s going to happen to that building,
we’re going to put in a window so people can see
their dogs being groomed. – When you can see through
a place into the other room you realize, okay I can
definitely leave my loved one here because I can see what’s
happening back there instead of being like I have no idea what’s going on behind closed doors. – [Amanda] And the renovations
aren’t just about customer experience, they’re about
growing revenue by helping Alicia groom more dogs in a day
without sacrificing quality. – So we can put a bigger
washing station into a different room, she can
get larger dogs in there, it will be a huge
difference to her business. – But with all these balls in the air, we got a voicemail from Alicia pumping the breaks on one
of our new revenue ideas. – [Alicia On Phone] Hey,
Julie, I was thinking about the doggie daycare and
I think that right now that’s probably not
the best decision to go at Shampooches grooming but for right now I think that we should just focus on adding the pet taxi service to my salon. – So that’s not
– Wow. I wasn’t expecting that. – No, that’s not the best news. – Well, I’m glad she’s thought
it through, it sounds like it wasn’t an easy decision,
but we’ll go with it. – When we work with small business owners, we don’t always agree with their decisions but the truth is no one
knows their business better than they do and actually
it’s exciting to see Alicia making bold
decisions about her salon. It does mean that we need
to put all our energy into these other
potential revenue streams. – Leashes, collars, apparel
definitely, anything that they can wear that’s increasing
that brand awareness. I love the bandanas, I can just
imagine the happy little dog trotting out and he’s got his bandana on. – And back in Alton, Alicia
is preparing to take advantage of the attention and new customers
this makeover will bring. – I hired a new groomer named Emily and she started Monday, she’s incredible. – That will really help
increase your capacity. – We can’t wait to get back
to town and see the space transformed, but over the last
few months we’ve gotten to see Alicia transform as a business owner. She’s setting goals, trusting her gut, and developing the
understanding to get from where she is to where she wants to be. We’ve just got a few surprises left to deliver to set her on her way. I love the new sign, you can
tell that Shampooches is here. – [Jennifer] Love the
colors, it’s so bright. – Hi!
– Hi guys. – It looks amazing. – Thank you.
– Oh my gosh! – I love it. – I already see cars
drive by and slow down and they’re like what is this
and they go look at the sign. – There you go. – And they wrapped my car so
we’ve got a legit pet taxi. – I love it. – Driving around being a soccer mom, advertising for my business. – Yes, when you own your own business you’re never not working. – [Alicia] Right. – It looks so great out here, let’s go see some of the changes inside. I can’t wait! Oh my gosh! – [Jennifer] Oh this is so nice. – [Alicia] So nice and we have – [Amanda] Oh, how cute. – [Alicia] Then we have the
retail that we started so far, I haven’t gotten everything in yet. – [Amanda] What’s happening
with Sir Rudy Bun Bun. – [Alicia] He is at my house. – [Amanda] That’s awesome – [Alicia] Yeah. – This is great.
– Absolutely amazing. – [Amanda] I love this, you
can see into the grooming room. – [Alicia] Right. – The whole space just feels
– so much bigger. – People don’t trust the grooming
shops where the can’t see – Right.
– You working on the animals. – And I love these angles of the color. – Yeah. – So fun and vibrant. – It is.
– Very, very stylish. – Great.
– Love it. – Alright, let’s go see the new washroom. – Well first we have the
new washer and dryer, they dry a load of towels
in 20 minutes or less. Compared to the six hours
that I was spending before. – A washer and dryer isn’t a very kind of sexy new thing to get – It’s vital. – It’s vital to the business,
it’s going to lead to greater efficiency of your time, too. – [Alicia] Right. – As well as. – Oh, wow. Oh my gosh, I don’t even
recognize this room. – I know.
– Isn’t that great. – The room has been working
great, it’s laid out perfectly. – This is like restaurant
quality, these are amazing. I can’t even believe
this is the same room. – Then I can show you
guys the new kennel room. – Oh my gosh, this is great. You’ve got great capacity
here now and you’re going to save so much time not
standing there at your table. – Right.
– Hand drying dogs. – The place looks amazing, it
looks like a completely new shop and I’m so excited about
how well it’s working for you. I’d love to show you some
of the marketing stuff so we can continue to
bring in new customers. – [Alicia] Yeah, I’m super excited. – Okay, so we landed on this logo. – It’s great.
– Love it. – We still have our adorable Bailey, but this particular
approach to illustration will make replication on
multiple items much easier. So let’s see what that looks
like on your new website. – [Alicia] Aww, look at Cooper. (laughs) – You’re going to see
throughout this site your real customers, your real clients. We really trust word of
mouth as human beings and we want to make sure we’re using your customers feedback, you
have great testimonials and we already have
one here from Jennifer, so to be able to say
that the president of the Illinois Pet Grooming Association is advocating for you and
endorsing you is huge. – And it’s quite genuine. – Well, thank you. – It was my favorite
moment when I first met you you started talking about
how the dogs are your clients and I could just see it in your eyes and I’m like yes, she’s got it. – Your dog clients
obviously love you, too, but they’re harder to
quote on the website. So then we have a Frequently
Asked Questions page, this will really help
with search authority, so when people might
be typing these kind of questions into a search engine, you’re going to have a higher
likelihood of popping up as the person answering the question and this is the Request an
Appointment page and it allows you to get a little bit more information versus having to spend maybe
another 10 or 15 minutes on the phone gathering
some of that information. – Perfect. – And that will just automatically populate as an email to you. – I’ve been taking notes this whole time, just so you know, mentally, (laughs) because my website doesn’t have all this. – So then we get into, if
you click on Dog Grooming, we have your categories and
again you took Jennifer’s advice and these ad-ons
your charging for them now. Either you’re being clear about where they’re being included in a package, but even just having this on the website and we’ll get you a poster to put here, a placard here where it’s the same thing. It takes away some of
the awkwardness of having to talk about it, but if
someones researched you on your website they know
that those things aren’t just something that you throw
in but that you charge for. – Right, mm-hmm. Looking at the website, it’s
legit, my husband said the other day, man, it feels
like you have a real business and I was like well, duh. But it definitely makes it
seem more like a business. – It absolutely does. And I think nothing says
legitimate business more than having your own
branded bags and packaging. – How cute is this tissue paper. – Yes, you like that?
– Look at that! – Another test of a great
logo is what it looks like on a tee shirt, but you can’t
be the only one being branded so now we’ll make sure
that your clients are, too. – Oh my gosh, I love them. – Another opportunity for them
to be trotting around town with your brand would
be these custom collars. – Wow.
– Those are awesome. – Don’t they look great? We got you great toys
that you can sell as well. There are so many things you can brand and they’re unique to your business. – Yeah. – Alright, and then we
noticed that you could perhaps use a few more equipment carts. – Yay! – We got you two brand new ones. – Awesome.
– Nice. – But if you got these really
great equipment carriers, you need more supplies, right? – Right. – Alright, so
– Oh my gosh. – Oh, wow.
– Goodness. – These are the best.
– Yeah? – Awesome.
– Oh, wow, I’m so excited. I love it. Any small business
owner wants to feel like what they’re doing is real. Grooming is fun, but it’s not my hobby. It’s a real job, it’s a profession, you have to know what you’re doing. So anytime someone
acknowledges that, is amazing. And everyone at Deluxe and
Small Business Revolution, they’ve made me feel like
what I do is worth while. So it’s been great. – We’ve created branded cards
for you with your logo inside – Thank you. – That you can send to clients
when they get a new dog and then we talked a lot about
how hard it is when you lose a client, so we’ve created
sympathy cards, when it’s hard to know what to say, that
have a really lovely message inside and again where you
could write a personal note (dramatic music) – So, while filming, my family lost our dog of ten years. My daughters grew up with her. She was their protector, my best friend. We miss her every single day. Every day this is Bailey’s dog shop, we’re going to keep
Bailey’s memory alive, yeah. – This now has become a
beautiful tribute to that extraordinary relationship
because you have built this amazing tribute that Bailey
inspired and now you’re going to share the love that you have with Bailey with other people and other
dogs, it’s just beautiful. – Thank you. A dog comes into your life
to teach you about love and they leave your life
to teach you about loss. – The grief that she’s feeling is what makes her good at
her job, she really cares. Grief and joy, you can’t
have one without the other, you can’t really love if you
can’t really feel that loss. And it’s a lot better way
to live, painful as it is, than to live flat without those things. – I see the exciting things
that happened to myself and my business but at
the same time I associate Bailey so much with what I do, I wanted her to be a part of the show and my website and she’s not, but it’s a tribute to Bailey. It’s a fresh beginning
that she wasn’t part of but still my love for
dogs is because of her. – [Narrator] Lovett’s is
a family run restaurant and a staple in their community. – It becomes soul food
when you have that love and that passion for doing it. – [Narrator] But keeping
it in the neighborhood is keeping them in the red. – They’re the light at the top of the hill but at the same time they’re
not turning a profit. – [Narrator] Can the Small
Business Revolution team help them attract more diners but stay true to the owner’s vision? – If you can’t be right there with it, then I’m gonna be for shooting it down. – Let’s go see inside
– Oh yea! – Oh my goodness. – [Narrator] On the next episode of
Small Business Revolution: Main Street – Alicia started Shampooches because she loves her canine clients. Not because she’s an expert on logo
or website design. Visit deluxe.com/Shampooches to learn about how the Deluxe team helped her get online, with a brand as friendly as her doggy spa.

‘Whilma’s Filipino Restaurant’ cooks up American Dream | Small Business Revolution: S4E2


{an2}- Hey, I’m Amanda Brinkman and
I’m the Chief Brand Officer {an2}at Deluxe and the host of the
show you’re about to watch. {an2}Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs, {an2}we believe they have the power
to bring people together. {an2}And we wanted to use what we do at Deluxe {an2}to help them succeed. {an2}Our hope has always been that
entrepreneurs can watch a show {an2}and learn something that helps them. {an2}But, the episodes are
only a half hour long {an2}and we can’t always show you
every step of the process. {an2}So if you want to learn a little more, {an2}come check us out at
deluxe.com/revolution. {an2}Your town doesn’t have to win
the half a million make over {an2}for the Deluxe team to
work with your business. {an2}What we do in the show,
is what we do all the time {an2}for five and a half million
businesses across the country. {an2}We just don’t always bring cameras. {an2}So remember to shop
local and enjoy the show. {an2}(slow relaxing music) {an2}- All right, we’re about
to go in and surprise {an2}Whilma and her family from
Wilma’s Filipino Restaurant. {an2}They came to this country with nothing {an2}and have built this incredible restaurant {an2}and they don’t know where here. {an2}- This is gonna be fun. {an2}- Congratulations
– Whoa, Yeah! {an2}- Ina said you will be
coming, that means I won? {an2}- You did, you did, you’re
one of the businesses. {an2}- [Ty] Yeah. {an2}- [Narrator] Small towns
across the country are fighting {an2}for their survival with the
odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little
money, a lot of experience {an2}and thousands of hours of
work into one small town, {an2}focusing on the businesses {an2}at the heart of their main street. {an2}What started as an idea,
became a national movement. {an2}With over 30,000 towns nominated
for the $500,000 makeover {an2}and more than a million
votes cast for the winner. {an2}- [Announcer] Hello
Searcy (crowd screaming) {an2}- [Narrator] In it’s fourth season, {an2}the small business revolution {an2}is headed south to Searcy, Arkansas. {an2}And a new town, in a new region, {an2}will present a fresh set
of challenges to tackle. {an2}Both for the small businesses {an2}and for the community as a whole. {an2}So Amanda Brinkman and her team {an2}of marketing experts at
Deluxe are going to work. {an2}And they’re not alone. {an2}Renovation expert and cohost
Ty Pennington will be working {an2}with the team to rehabilitate
the towns buildings. {an2}While a whole cast of experts {an2}help rehabilitate it’s businesses. {an2}Every episode will be working
with a new small business {an2}to see if we can change the odds. {an2}If, together, we can start a revolution. {an2}(pan crackling) {an2}- As Filipinos, we like to share food. {an2}When you come to the Philippines, {an2}the first thing they’re gonna
ask you is (foreign language). {an2}It means “Did you eat already?” {an2}Back home in the Philippines, {an2}we would always eat with a lot of people. {an2}We always eat like family. {an2}We always make them feel welcome. {an2}When I think of my mom, she
cooks her food out of love. {an2}She cooks it from her heart. {an2}- I have a knowledge of
cooking because maybe I got it {an2}from my father because he was a good cook. {an2}Some of my dishes here, I
got the recipe from him. {an2}We come over to America in 2004. {an2}We came here to help the
children have a better education. {an2}To have a better future. {an2}We left everything behind. {an2}Just think of, we have four
kids and then and then you don’t {an2}have jobs, my husband don’t have job also. {an2}- When we moved here, for
me it was a culture shock. {an2}I did not see any Filipinos,
it was really hard to {an2}make friends with people because
they’re different from you. {an2}- I cannot get a good job because {an2}I finish my college in the Philippines, {an2}they could not accept my degree here. {an2}I learned that in Walmart, I
worked there almost five years. {an2}- [Patricia] My parents
had to work their butt off {an2}for a long time. {an2}- [Whilma] I opened
this restaurant in 2009 {an2}to earn something to support my family. {an2}I have a strong feeling that I can do it. {an2}- Not many people in Searcy
knew about Filipino food. {an2}They thought it was Mexican food. {an2}- I think it’s just being able {an2}to step outside that comfort
zone that we have around us. {an2}I have friends from Little
Rock that have driven here {an2}to meet me for lunch, to try {an2}the Filipino Restaurant
in Searcy, Arkansas. {an2}- Customers will tell her that
she’s the best cook in town. {an2}She serves really good food, {an2}there’s no other place
you can get that here. {an2}- We just haven’t stopped coming. {an2}It’s like been a constant
in our lives (laughing) {an2}we come here often. {an2}- My customers, when they
telling me that my food is good, {an2}makes me happy and my children
are also working hard. {an2}- I wait tables a lot (laugh) {an2}Sometimes my dad helps in the morning, {an2}and then he has to go to work. {an2}My siblings, they have other jobs as well. {an2}During the weekends they help out my mom {an2}as much as they can. {an2}- We know everyone by
name, they know us by name. {an2}I feel like this is her home, {an2}so she wants everyone to feel welcome here {an2}because that’s who she is. {an2}- [Rafael] So is Jack comin to help us? {an2}- No he is sick. {an2}- My mom loves her restaurant,
but she’s stuck here, {an2}she can’t take vacations. {an2}She’s the only cook. {an2}- I come here at 9 o’clock and
then go home at 9 o’clock too {an2}I cook, prepare everything. {an2}- When it gets super busy,
it gets pretty hectic {an2}because it’s hard to take
care of everyone all at once. {an2}- There aren’t season
that the business is good {an2}so you earn. {an2}But we have a lot of students,
so during summer vacation, {an2}income wise, I don’t get much. {an2}Before the small business revolution came, {an2}I was really thinking
of closing the business. {an2}I really love this restaurant. {an2}I like the business to stay. {an2}- I tell everyone about it {an2}because I want everyone to keep coming {an2}Just adds so much more depth
and richness to the town. {an2}One stereotype you often
hear about small towns, {an2}is that it’s hard to find good food. {an2}Particularly ethnic cuisine. {an2}Whilma’s is helping Searcy
disprove that misperception. {an2}So we have to help her, get
more people into the restaurant. {an2}Ambiance is going to
be a big piece of that. {an2}So Ty and I are stopping in
to take a look at the space. {an2}- This is the moment that
is sort of my favorite, {an2}which is, you’re gonna show us around. {an2}Things that you could use
a little improvement on. {an2}- Oh you know my, my number
one wish is my carpet. {an2}- Yup, is this typical Filipino culture? {an2}- [Whilma] No, it’s like
a picnic table (laughing). {an2}- [Amanda] But these are easy to clean {an2}so I get why they’re there. {an2}- I think the dining
experience can change a lot. {an2}In many ways, not only lighting,
but also texture, color. {an2}I think there could
definitely be more elements {an2}that make you feel like you’re
in a Filipino restaurant {an2}than you’re sort of picking up right now. {an2}So why don’t you show
us how it’s all done. {an2}- [Whilma] We have cooked
Lumpia for you guys {an2}- [Amanda] Ooh.
– [Ty] Ooh. {an2}- But you guys have to cut them. {an2}- [Amanda] Okay, I’m on it. {an2}- [Patricia] So how we cut our Lumpias {an2}are we cut ’em slanted. {an2}- [Amanda] And how many go to a plate? {an2}- So there’s five whole spring rolls, {an2}but if you cut them into
three’s, it’s fifteen pieces. {an2}[Amanda] Okay. {an2}Now that there was math. {an2}Here let me try. {an2}- [Ty] Nice, in the carpentry
world we call that a miter. {an2}- [Amanda] All right you wanna try? {an2}- [Ty] Sure, it’s not that easy,
because it’s disintegrating {an2}on the other end, so we’re
picking a different one. {an2}- Well I made it look easy. {an2}- [Ty] Now when do we get to try them? {an2}- No you can try them. {an2}In the sauce, you’ll like that. {an2}- Little bit of both. {an2}- Mm mmm {an2}- You like it? {an2}- It’s so good. {an2}That is good.
– [Ty] That is delicious. {an2}Wow that is really good. {an2}- So we now have first hand
evidence that Wilma’s food {an2}is, in fact, amazing, {an2}but the restaurant is still struggling. {an2}So we’re bringing in an expert. {an2}Who’s got a track record
both as an amazing chef {an2}and as an accomplished restaurateur. {an2}In Kim’s third restaurant, Young Joni, {an2}just won the James Beard
award for culinary excellence. {an2}- And when I travel, I actually
find that some of the best {an2}restaurants are located tucked
away in little strip malls {an2}like this so you know, I think
she could be another one. {an2}- Oh you’re gonna love her. {an2}- Hi (laughing) {an2}- Hello {an2}Look who I brought, Ann Kim. {an2}- Hi
– How are you? {an2}- Hi I’m Patricia. {an2}- [Ann] Hi, nice to meet you. {an2}- I am Rafael. {an2}- [Ann] Rafael. {an2}- Come in. {an2}- So this is the restaurant. {an2}- [Patricia] It’s a pretty small area. {an2}- [Rafael] And then over
here is the kitchen area. {an2}- Ya, this is my stove
and this is my grill. {an2}- [Ann] And this is
just you in the kitchen, {an2}most days, just you?
– [Whilma] Yeah. {an2}- [Ann] And then you do all of your prep {an2}in this kitchen too?
– [Whilma] yeah {an2}- [Ann] Just yourself? {an2}- [Whilma] Yeah. {an2}- [Ann] So one refrigerator
and two freezers. {an2}’Cause these don’t look like commercial. {an2}- [Whilma] It’s not commercial. {an2}- [Ann] Yeah, I think
there’s some things we can do {an2}to the kitchen so it’s
more efficient for you. {an2}So why don’t we go back to the restaurant {an2}and talk about some of
these things then okay? {an2}- So you’ve been open ten years now, {an2}what do you think has been
your secret to success {an2}staying open so long. {an2}- Customers said they like my cooking. {an2}Maybe that’s why it lasted this long. {an2}- Not maybe, I think that’s why. {an2}Cause the food is good. {an2}- Our biggest challenge and her struggle {an2}is that she doesn’t have {an2}workers.
– [Whilma] Workers. {an2}- She’ll text me sometimes,
hey I’m closing today. {an2}And I’ll say why, cause I
don’t have a worker today. {an2}- Are you open to another chef? {an2}- As long as she or he can
get my style of my cooking. {an2}- As long as they can get it right? {an2}- The hardest part for me, was letting go. {an2}And hiring other people,
hiring other chefs, {an2}hiring other servers
so you can get a break. {an2}- Sorry, is it a cash flow issue {an2}to not bring on more servers {an2}or just reliability of staffing? {an2}- Because I can’t afford to pay. {an2}- So we want to make sure
that we have a plan for {an2}bringing in the kind of revenue {an2}this restaurant would be
capable of here in Searcy. {an2}- But I think we have to first
work on looking at the menu. {an2}So you can actually have,
not only more sales, {an2}but more profitability. {an2}Find ways where it is a little simpler. {an2}What are maybe the 10 most popular things. {an2}- [Whlma] This one is the… {an2}- The Lemon Pork? {an2}- [Whilma] Lemon Pork. {an2}I copied my father’s recipe on that. {an2}- Oh really? {an2}What’s your dad’s name? {an2}- Brotatio. {an2}- Instead of Lemon Pork, you
should call this Brotatios. {an2}Seriously. {an2}And then there’s a story. {an2}And you can tell that
story through your food. {an2}Your beautiful menu. {an2}- What percentage of your
business comes from the students. {an2}Cause they’re not in school the full year? {an2}- 70% {an2}- 70% {an2}- That’s significant. {an2}You’re customer base is very seasonal {an2}because of the students. {an2}We wanna even that out. {an2}How do you think people are hearing {an2}about this great restaurant? {an2}- I think
– By word of mouth {an2}- By word of mouth and also on Facebook {an2}- Online. {an2}- We just wanna blow that all
out online and in social media {an2}and make it this cultural experience. {an2}Is there something called Kamayan? {an2}- Kamayan {an2}- Am I understanding it correctly, {an2}that it’s all of the food
in the middle of the table, {an2}and everyone sits together
– [Ann] On a banana leaf. {an2}- And eats with their hands {an2}and has a sense of community
through the experience. {an2}I think that could be a
really fun thing to try. {an2}- Cause that’s such a unique way to eat. {an2}- People are gonna talk about it, {an2}they’re gonna post about
it on social media. {an2}We just want to put you on the
radar of more and more people {an2}so you’re not so reliant
on one customer source {an2}for your business. {an2}- I mean there’s just so
many small things we can do {an2}to make a really big impact. {an2}- All you said is right, {an2}I’ve try get this to increase
our profit, isn’t it? {an2}If I have a cook {an2}- [Ann] Mm hmm. {an2}- and I will just be managing here. {an2}And then at least I can think of more {an2}things, better for the restaurant. {an2}- Yeah, there’s no reason why {an2}this can’t be a destination restaurant. {an2}Whilma could put Searcy Arkansas {an2}on the map with her restaurant. {an2}It’s important to me,
I want you to succeed. {an2}Because your story reminds me
a lot of my family’s story. {an2}They felt like if we came to
America, anything was possible. {an2}And you opened up your own business. {an2}A lot of people in America don’t
do that because it’s scary. {an2}I almost didn’t do it
because I was scared. {an2}- You know, she deserves it, you it sis. {an2}You work so hard all the time
and I know she works so hard. {an2}They’re breaking their backs, {an2}they’re doin’ the manual labor work {an2}and I’m the one just sitting
in an office, typing away. {an2}And then, I don’t want to just sit around. {an2}I wanna go help them (voice cracking). {an2}- You already have everything. {an2}You have children that love you. {an2}Your kids care, you care deeply. {an2}I care now, deeply, I’m invested. {an2}I think people here in Searcy
Arkansas should eat this food. {an2}We’re gonna make this happen. {an2}- Thank you. {an2}- It’s hard to imagine an entrepreneur, {an2}who has earned Deluxe’s
help more than Wilma has. {an2}And we’re going to be looking at {an2}every aspect of the business. {an2}We’re bringing the Frogoso
family to Minneapolis {an2}to tackle everything from
marketing, to menu, to finances. {an2}While Ty, and the team at Deluxe {an2}renovate her restaurant back in Searcy. {an2}- Now I’m ready for it,
we will be successful {an2}and this will make the restaurant stable. {an2}- [Amanda] Everybody’s bogged in, {an2}but we do have a budget to think about. {an2}$25,000 to put into
equipment and renovations. {an2}So our first task, is figuring out {an2}where Deluxe’s dollars
will stretch the furthest. {an2}I think what’s interesting
here is we have got both {an2}front of house as well
as back of house things {an2}that we can help them with. {an2}- That place is right for
visual transformation. {an2}Whatever dollars we can squeeze
into just paint and a mural {an2}I think it’s worth it. {an2}- So we’re thinking by the front doors. {an2}Some kind of wicker lattice
so when people are waiting {an2}for to go orders, plus
it brings in more of… {an2}- The natural woven. {an2}That would be fantastic.
– Yes. {an2}That will really play into
the marketing as well. {an2}So I think we’re not only going to {an2}want to bring that to life in
how we tell their story online {an2}and their American dream
that has come to fruition, {an2}but also is gonna make a huge difference {an2}for bringing people in from
even outside of Searcy. {an2}Then Whilma and Patricia and
Carlos are going to be coming {an2}to see Young Joni, which is incredible. {an2}What are you excited to show them? {an2}- The menu. {an2}And then I also wanna
show her how to delegate {an2}so you can focus on things. {an2}She can’t do it all alone. {an2}And I want her to also enjoy her life. {an2}- We’re looking at it from all the angles. {an2}So I think it’s really going to be awesome {an2}to see how high this level hits. {an2}- Gosh, I sure hope we
can help her figure out {an2}how to, not just work
less, but be less stressed. {an2}What shocks me about Whilma
is that she has existed {an2}this long, without having
her business online. {an2}Yes she has a Facebook page
that she posts to occasionally. {an2}Sure she’s got a small listing on Google. {an2}But she has no website. {an2}She’s on trip advisor,
include our new website {an2}that we’re building, that would be great. {an2}How can we help her through
friending and marketing {an2}to actually turn her
restaurant into something {an2}that she loves even more. {an2}The other thing that we talked {an2}about doing with them was magnets. {an2}Especially since they do so much take out. {an2}- From take out bags to website. {an2}Everything we create for Whilma
has to be visually cohesive. {an2}And that vision has to come from her. {an2}So we’re bringing Whilma
into the creative lab {an2}to talk design, {an2}And we’re going to meet {an2}one of her other wonderful kids, Carlos. {an2}- So I did two different mood boards. {an2}So this one is more yellow forward. {an2}We got family photos, {an2}we got beachy vibes and stuff like that. {an2}The next board a little
bit more green forward. {an2}More like lagoonish vibes. {an2}- [Whilma] I like that one. {an2}- [Amanda] The second one? {an2}- [Whilma] It’s more lively. {an2}- Should we look at the logo? {an2}- We really wanna hone in on
Whilma, the star of the show. {an2}We pulled together a few
different concepts here for you. {an2}- The one with the raise, {an2}it reminds you of the Filipino flag. {an2}- [Amanda] You want this one? {an2}- [Whilma] Yeah. {an2}- [Amanda] All right,
one logo comin right up. {an2}I love it. {an2}Speakin of great places to put your logo. {an2}- I mean there’s easy
ways to make your brand {an2}come to life with packaging. {an2}We have a bag that will fit
the styrofoam perfectly. {an2}So you just slide it in. {an2}- I like it cause the plastic bag, {an2}you use your finger to open
it, and it takes a while. {an2}- College students go on campus, {an2}they walk around campus and it’s Whilma’s. {an2}- This just really brings your name, {an2}and what it is front and center. {an2}Are you comfortable playing
that kind of a role? {an2}- My name’s so prominent. {an2}- [Amanda] Yes, very prominent. {an2}- [Whilma] I don’t like to be well known. {an2}(laughing) {an2}- [Man] Too late for that. {an2}- Well then you probably
shouldn’t have applied {an2}to be on a TV show. {an2}But you’ll live with it right?
(everyone laughing) {an2}- Whilma is a bit of a
reluctant spokesperson {an2}but it doesn’t mean she’s not a good one. {an2}And she headed across town
to meet back up with Ann. {an2}A restaurateur who’s built her brand {an2}by marrying delicious food
with a beautiful story. {an2}- Welcome to Minneapolis,
welcome to my restaurant. {an2}So as you can see, I wanted
the restaurant to feel like {an2}you were coming to my home. {an2}And this restaurant
really is to honor my mom. {an2}- It’s really inspiring actually. {an2}- I like it. {an2}So how can you enable her to
do the same thing you’re doing? {an2}- People like Ian, that guy,
he’s my Chef, he manages. {an2}You do need at least one
person that you really {an2}trust in the kitchen to help you cook. {an2}- Okay, I will try that (laughing) {an2}It’s a learning process to me. {an2}I like to adopt it and
apply it to the restaurant. {an2}I have to give my trust. {an2}- This is the prep kitchen. {an2}This team here, I couldn’t
do this without them. {an2}If we didn’t have the prep,
we can’t open for service. {an2}She can’t just rely on her kids, {an2}because obviously they have
different jobs and lives. {an2}And she needs to find some
people that can support her {an2}and partner with her in this. {an2}When I looked at your
menu, your menu is so big, {an2}people don’t know where to look. {an2}You have three different sizes
regular, double, family size. {an2}It might be too much. {an2}I would encourage you to narrow
it down to just one option. {an2}And if people want more,
they can order more. {an2}So not only did we make
this a better experience {an2}for our guest, but ultimately,
it also pays off for you {an2}because you’re going to
end up with a bigger ticket {an2}and you’ll be more profitable in the end. {an2}- It’s amazing how seemingly small things, {an2}like menu layout, can improve
a restaurants bottom line. {an2}But we’re also a little
worried about Whilma’s pricing. {an2}And from what we’ve seen in the books, {an2}the restaurant is breaking even at best. {an2}We’re sitting down with one
of Deluxe’s financial gurus, {an2}Damon Fieldgate, for our
conversation that entrepreneurs {an2}often dread, but almost
always need to have. {an2}The numbers. {an2}- Your margines just aren’t good enough. {an2}So, our costs of goods are too high, {an2}or we’re not charging enough {an2}for the end product to the customer. {an2}Do you think you’re reasonably priced? {an2}Do you think you’re too low? {an2}- I think my prices are reasonable. {an2}- Well they’re not, cause
you’re not making money. {an2}- Maybe after this, because of
the small business revolution {an2}we’ll getting profit already. {an2}- You’re definitely going
to get more business, {an2}but with that increase in
business, which is well deserved, {an2}we don’t want to just increase {an2}how many people are coming in and eating {an2}if it still costs you
the same amount of money {an2}to make that food and then
we’ll never really get ahead. {an2}- The thing is also, her
portions, her dinner portions, {an2}people can’t really eat all
of it cause it’s so big. {an2}- How much of that dish do you
think you’re throwing away? {an2}- Sometimes half of the dish. {an2}- Wow. {an2}- She’s always complaining with me, {an2}”Oh you’re making too much mom.” {an2}- Especially the rice noodles. {an2}- Well because that’s how she thinks {an2}people are going to eat. {an2}She wants to give them enough
food so they don’t get hungry, {an2}they’re college students, they need food. {an2}- It comes from a wonderful place. {an2}It’s your mom instinct. {an2}It’s your Filipino cultural hospitality. {an2}But that generosity is costing you money {an2}and it means that you aren’t making money. {an2}- So you could have smaller
portions for a lunch serve {an2}and then add three or four
dollars to the price for dinner. {an2}- I don’t know, increasing
it, I don’t know. {an2}- Right now it is costing you
money to run your restaurant. {an2}Rather than you making money. {an2}You’re not running a food shelf, {an2}so right now you’re giving
away a lot of this food. {an2}- Exactly, exactly. {an2}Can you continue in this environment, {an2}with all the hard work that you do, {an2}and at the end of the year make no money? {an2}- No, no. {an2}- We need to change something. {an2}- Numbers will speak for itself right? {an2}- They absolutely do. {an2}This is kind of a bit of a wake up call. {an2}I think that the community
would accept you saying {an2}”we’ve got to reduce our costs, {an2}but we want to stay in business
to continue to serve you.” {an2}I think that’s a very reasonable position {an2}for a small business to be in. {an2}Stop being so nice (laughing) {an2}- We’re hoping to improve
Whilma’s financial health {an2}exponentially by increasing margines {an2}and by bringing people
into the restaurant. {an2}So after all the marketing
and operational changes, {an2}we’re coming back to where we started, {an2}making Whilma’s restaurant
a place customers {an2}really want to be. {an2}- Doing cosmetic changes is
what I’ve been doing for years. {an2}This is one of those things that I know {an2}we can do really well {an2}because we’ve got experience, {an2}just like Whilma has
experience in the kitchen. {an2}What’s the one basic tip
you can give any body {an2}who wants their business to succeed. {an2}- You gotta be able to find them. {an2}- Boom. {an2}- Giving them a good
sign out front that pops, {an2}that’s step one. {an2}- [Ty] A new sign is a must. {an2}- Well I think we could
do some window clings, {an2}maybe some wood flooring that
looks a little more inviting. {an2}- So it’s clear they need new tables. {an2}- Yeah, Cody from ARganic
allowed us to work with him {an2}to build some of these tables. {an2}- But I think the kitchen is
really Whilma’s sweet spot. {an2}That’s where we need to
give her some love as well. {an2}- Deluxe can get her a commercial
fridge, commercial freezer {an2}get her a boiler, things
that will help her {an2}just expedite the food quicker. {an2}Make her life easier. {an2}- [Ty] Bring it to the professional level. {an2}- Right exactly. {an2}- I think what I look forward to most {an2}is Whilma realizing that
the dream she’s always had {an2}really is possibly coming true. {an2}- [Amanda] Everyone that’s
worked on this project {an2}feels so connected to
Whilma and her family. {an2}- [Woman] Oh my gosh, I love the photos. {an2}Let’s just treat it like
a family photo album. {an2}- [Amanda] And as the marketing
and construction teams {an2}finish their overhaul,
we’re headed back to Searcy. {an2}With all the renovations happening, {an2}Whilma’s has been closed for a few days. {an2}And since the restaurant
couldn’t operate anyway, {an2}we’ve asked the whole
Frogoso family to stay away. {an2}Partially because they deserve a vacation. {an2}And partially because we
want her new restaurant {an2}to be a surprise. {an2}- Are you nervous? {an2}- A little? {an2}(everyone laughing) {an2}- Look at the color {an2}- Yeah, just reading the Kumain Ka Na Ba {an2}is a Filipino words, they will say, {an2}ooh this is a Filipino Restaurant really. {an2}- [Amanda] I love that. {an2}K are you ready? {an2}- Okay
– Deep breath. {an2}- Everybody, all right let’s do it. {an2}(door bell rings) {an2}- Wow. {an2}- [Patricia] This is amazing. {an2}- Looks great. {an2}- I’m so surprised.
– It looks great mom. {an2}- So cool. {an2}- Oh look at the tables and chairs. {an2}- [Carlos] The floor. {an2}- [Whilma] Oh yeah. {an2}- [Amanda] That’s right,
I even forgot it was hear. {an2}This is awesome. {an2}- [Carlos] I love it. {an2}- I like my restaurant now. {an2}This is all my dream (crying) {an2}thank you Deluxe company. {an2}This is a life changing experience for us. {an2}I learned a lot from the
Small Business Revolution. {an2}Now maybe we can make the
business grow and be successful. {an2}- I’m so excited to show you {an2}some of the new marketing materials. {an2}But one of the things we didn’t address {an2}is that you have almost an
entirely new kitchen in the back. {an2}- [Whilma] Yeah, they are all new. {an2}- [Ann] And I think having
commercial equipment {an2}is going to help you with efficiency {an2}and I also heard that you
hired somebody to help you. {an2}- [Whilma] Yeah, I have already. {an2}- [Ann] So key because that’s
gonna let you focus on other {an2}things and take some time off
to be with your family too. {an2}- Thank you. {an2}- So, are you ready to see {an2}how this all looks when
it’s put on a website? {an2}- Okay. {an2}- [Ann] Close your eyes. {an2}(laughing) {an2}- [Amanda] Okay. {an2}- The pictures of the food,
it’s tasty (laughing). {an2}- [Amanda] So you didn’t
have a website before, {an2}so we wanna use your website
to truly tell your story. {an2}Right away we wanna see
Whilma in the kitchen. {an2}We wanna hear the story of your family. {an2}When you see it written
out and when you see {an2}this beautiful life that
you’ve created for your family. {an2}For a business like Whilma’s,
a website can not only show {an2}what makes them unique, but
it can also educate customers {an2}on a product they may be
encountering for the first time. {an2}You’re helping break down
a little bit of the barrier {an2}and intimidation about
trying something new. {an2}And so we’re so glad that you’re {an2}going to be offering Kamayan dinners. {an2}We wanna explain to our customers {an2}how they can engage with you about perhaps {an2}setting one of those up. {an2}So here is your menu page. {an2}Some restaurants will
put their menu as a PDF {an2}the problem with that is a
search engine can’t crawl a PDF. {an2}Search ranking always has
to be a top consideration {an2}in website design. {an2}I’m presenting the menu as web based text {an2}that Google can read, rather than a PDF {an2}that just was treated like an image. {an2}When we have the restaurant
pops up more often {an2}when people are looking for where to eat. {an2}And Whilma’s new online presence {an2}will also serve a more basic function. {an2}Telling people where, when and
how to find the restaurant. {an2}In the fewest steps possible. {an2}It has a clickable address,
that’s really important. {an2}We’ve all probably experienced that, {an2}where you’re like, I have to copy {an2}and paste it into a map app. {an2}We want them to go right
through the Whilma’s, {an2}through the branding of a
site, and the navigation {an2}and the way it laid out, {an2}we’re giving them a feeling of {an2}what they can expect when their here. {an2}- Having the help of building the website, {an2}coming up with the menu, of
what kind of specials we have. {an2}It’s all on the website. {an2}We’ve never had that. {an2}- Okay so are you ready
to see your new menu? {an2}- [Together] Yes. {an2}- Wow. {an2}- When I look at this, it’s
really clear, its concise, {an2}it’s not overwhelming,
there’s not so many things. {an2}And I also really love that the prices {an2}it’s just for that size {an2}because ultimately you
want to make a profit {an2}so you can continue to
be vibrant and thriving {an2}here at the restaurant. {an2}- This feels better {an2}it’s easier to understand. {an2}- It’s simple. {an2}- And the desert menu, this
was really really smart {an2}to have this separate. {an2}In my restaurant, what we
found was nine out of ten, {an2}they’ll be like “Yes,
we’re gonna have dessert”. {an2}- Ann’s right, it creates
another selling opportunity. {an2}We wanna again, just try to
find revenue opportunities. {an2}- So then the back of the menu, {an2}this is where we wanna
make sure we tell the story {an2}behind your restaurant. {an2}The family behind it, the inspiration. {an2}- The real deal menu, right? {an2}- It’s in line with your brand. {an2}So everything that Amanda
showed you in the website, {an2}it’s all connected. {an2}- Connected is exactly the
right way to think about it. {an2}Brand continuity, from design, {an2}to social media tone is critical. {an2}Look at this apron that we’ve made you. {an2}The chef with your new logo on there. {an2}Customer’s form an impression so quickly. {an2}Is this brand high end? {an2}Is it friendly? {an2}Is it professional? {an2}Every interaction they
have with the brand, {an2}needs to tell them exactly
what the business owners {an2}want them to know. {an2}They’re gonna get home, they’re
going to wanna take pictures {an2}of this food and you
get your brand in there. {an2}- Wherever you can leave
images of Whilma, right? {an2}- Yeah yeah. {an2}- So I wanna talk about these posters. {an2}With Whilma’s start on the rise amongst {an2}the Searcy college crowd, {an2}we’re using good old
fashioned print marketing {an2}to keep her trending in
dorm rooms around town. {an2}- In fact, I want one for my room. {an2}Will you sign the first copy for me? {an2}- I can’t believe (laughing) {an2}- It’s hard to market a business {an2}when you don’t have
the fundings, you know? {an2}But because of Deluxe, {an2}this is another way to grab {an2}more people to come to the restaurant. {an2}It feels like it’s actually
a legit restaurant. {an2}- But you’ve always
been a legit restaurant. {an2}What Small Business
Revolution did for you, {an2}is to show how legitimate you are {an2}and really put it out
into the world and say {an2}”Hey, this is who we’re about.” {an2}So this is awesome. {an2}- All right well there’s one more thing, {an2}I don’t know if you noticed,
but I’m feeling like {an2}that space on the wall
is just a little blank. {an2}So there’s something I wanted
to show you for that wall. {an2}- Okay.
– Okay? {an2}We know that so much of your
inspiration for your cooking {an2}and for your ambition and for
wanting to build a beautiful {an2}life for your family
here, not only in America {an2}but in Searcy, comes from your family {an2}and your heritage in the Philippines. {an2}And so we wanted to honor
your father with a space. {an2}(crying) {an2}- I miss my father so much. {an2}I am always guided by him. {an2}He’s a person who struggle and
had a lot of sacrifices also. {an2}Thank you. {an2}Thank you, thank you. {an2}I can’t forget him. {an2}- I think most children
never fully understand {an2}the sacrifices their parents make {an2}to give them a better life, {an2}but it seems like the
entire Frogoso family {an2}shared some kind of
wisdom that the rest of us {an2}only catch a glimpse of. {an2}Maybe it’s because they
sacrifice together. {an2}And because the fruit of the sacrifice, {an2}is a love that radiates outward
to the entire community. {an2}So while the place has
never looked more beautiful, {an2}it wasn’t quite finished. {an2}There was still one thing missing. {an2}- So we use the left hand to eat with. {an2}- [Amanda] Eating from shared
tables at the restaurant’s {an2}first official Kamayan, we’re
all getting to experience {an2}a little bit of love and wisdom {an2}this family has built together. {an2}- America is a country of immigrants. {an2}We are in the midst of
some conflict and divide, {an2}so I just encourage everybody to sit down {an2}with someone that they don’t know {an2}and try their soup, {an2}try their Lumpia, {an2}try their Kimchi, and I swear to you, {an2}it will change your perspective. {an2}To have all the kids here, {an2}and to see how much they love
Whilma and want this for her, {an2}so special. {an2}- You’re not the only one
who loved Whilma’s new logo. {an2}Visit deluxe.com/revolution to
learn how the right branding {an2}and marketing plan can help your business {an2}stand out from the pack. {an2}- [Narrator] ARganic
Woodwork is a start up {an2}run by a veteran with a mission. {an2}- Coming back, you struggle
to find your new purpose. {an2}It’s kinda where the woodworking came in. {an2}- [Narrator] But the team from Deluxe, {an2}will have to sand some rough edges {an2}to get this business on it’s feet. {an2}- Orders kinda dwindle
in, a little at a time. {an2}It’s hard to get business
when no one knows you exist. {an2}- [Narrator] Can this Small
Business Revolution transform {an2}ARganic from a dream in a
garage, to a real business? {an2}- This is so fun to build
a business from scratch, {an2}isn’t this fun? {an2}- It is fun. {an2}- [Narrator] On the next episode {an2}of Small Business Revolution Main Street

Arkansas Southern Charm: ‘Meet Searcy’ | Small Business Revolution: S4E1


{an2}- Hey I’m Amanda Brinkman and
I’m the chief brand officer {an2}at Deluxe and the host of the
show you’re about to watch. {an2}So Deluxe started doing this series {an2}because we love small businesses. {an2}It’s not just that they create jobs. {an2}We believe they have the power
to bring people together. {an2}And we wanted to use what we do at Deluxe {an2}to help them succeed. {an2}Our hope has always
been that entrepreneurs {an2}can watch the show and learn
something that helps them. {an2}But the episodes are
only a half an hour long {an2}and we always show you
every step of the process, {an2}so if you want to learn a little more {an2}come check us out at
deluxe.com/revolution. {an2}Your town doesn’t have to win {an2}the half million dollar makeover {an2}for the Deluxe team to
work with your business. {an2}What we do on the show is
what we do all the time. {an2}For five and a half
million small businesses {an2}across the country. {an2}We just don’t always bring cameras. {an2}So remember to shop
local and enjoy the show. {an2}(crowd chanting) {an2}- Rolling.
– Can we get the {an2}door back there? {an2}- [Man] Okay let’s keep five, six. {an2}Okay.
(crowd chanting) {an2}Now is that feed live? {an2}- [Man] Feed’s live. {an2}- Okay.
– [Man] Let’s be quiet. {an2}(overlapping voices) {an2}(multiple voices talking) {an2}- [Man] Five, four, three, two, one, go! {an2}- Okay, so we are about 30 seconds out, {an2}this is a big deal. {an2}The place is packed, {an2}there’s a half million dollar investment {an2}from Deluxe on the line, {an2}and this entire project is all
about the small businesses. {an2}And the stakes keep getting higher. {an2}Okay, that’s my cue. {an2}(crowd chanting) {an2}- [Woman] I am so excited
to share, that the winner {an2}of the Small Business Revolution
– Main Street Season Four {an2}is Searcy, Arkansas! {an2}(crowd cheering wildly) {an2}(energetic music) {an2}- [Narrator] Small
towns across the country {an2}are fighting for their survival, {an2}with the odds stacked against them. {an2}But what happens if we join that fight? {an2}If we dedicate a little
money, a lot of experience, {an2}and thousands of hours of
work into one small town, {an2}focusing on the businesses {an2}at the heart of their main street? {an2}What started as an idea
became a national movement, {an2}with over 30,000 towns nominated
for the $500,000 makeover {an2}and more than a million
votes cast for the winner. {an2}- [Man] Hello, Searcy! {an2}(crowd cheering wildly) {an2}- [Narrator] In its fourth season, {an2}the Small Business
Revolution is headed south {an2}to Searcy, Arkansas and a
new town in a new region {an2}will present a fresh set
of challenges to tackle, {an2}both for the small businesses {an2}and for the community as a whole. {an2}So Amanda Brinkman and her
team of marketing experts {an2}at Deluxe are going to
work, and they’re not alone. {an2}Renovation expert and
co-host Ty Pennington {an2}will be working with
the team to rehabilitate {an2}the town’s buildings while
a whole cast of experts {an2}help rehabilitate its businesses. {an2}Every episode, we’ll be working
with a new small business {an2}to see if we can change the odds. {an2}If, together, we can start a revolution. {an2}(music) {an2}(country music) {an2}- How long have you had that hat? {an2}- Well hats with me
are like relationships, {an2}you know, they’re not long-lasting {an2}but they’re amazing when I have them. {an2}(laughs) {an2}- I feel like you’re kind
of all hat and no cattle. {an2}(laughs) {an2}(clap) {an2}Look at this amazing,
beautiful countryside {an2}- I love it {an2}- I mean this is what people think of {an2}when they think of Arkansas, {an2}and we’re gonna show you
an amazing small town. {an2}(country music) {an2}- [Ty] So who are we meeting right now? {an2}- [Amanda] We’re meeting
Mat and Amy, town leaders. {an2}- [Ty] Yes, all right! {an2}- [Amanda] We’re here!
– [Ty] Woohoo! {an2}- Welcome to Searcy! {an2}- Welcome, welcome to Searcy town {an2}- Mat!
– How are you? {an2}- Hi!
– Good to see you. {an2}So happy to have you. {an2}- You ready for this? {an2}- I am ready.
– Good deal. {an2}Well this is downtown Searcy. {an2}(music) {an2}- [Ty] That looks like
it’s got some history. {an2}- That courthouse was built in 1871, and {an2}- [Mat] It’s the oldest
operating courthouse in Arkansas. {an2}- [Ty] Really?
– [Amy] Yes {an2}- [Amanda] I mean, I love
all the art downtown, {an2}the murals by Jason are gorgeous, {an2}Art Alley was such a great idea, {an2}- Yeah, so that’s a fairly new thing, {an2}yeah we started to think art project, {an2}and it’s all about this
concept of place-making. {an2}You create spaces for the
community to come together {an2}around arts and culture, and it’s worked. {an2}It’s been amazing for our town. {an2}- I mean, I think everybody
likes Mayberry, right? {an2}I can’t go anywhere in this
town that I don’t know people. {an2}- No. {an2}You can’t walk down the
street without shakin’ hands {an2}or hugging somebody, and
they look out for each other, {an2}and that’s pretty special. {an2}- We’re 30 to 45 minutes from {an2}just about anything you wanna do {an2}in the state of Arkansas, {an2}but still come back to your {an2}quiet little close-knit community. {an2}- It’s the city where thousands live {an2}as millions wish they could. {an2}You know, we’ve seen a big
revitalization here downtown, {an2}you know, just in the
last five years or so {an2}a lot of new businesses coming downtown {an2}- [Woman] Since 2014, 2015,
there’s really been a big push {an2}and it’s just so sweet
to see mom-and-pop stores {an2}and young people coming down here {an2}and putting in businesses and
seeing it come back to life. {an2}- Just ever since Deluxe
has come into town, {an2}it’s been so much easier to connect {an2}with nearby business owners. {an2}It’s just been incredible strengthener {an2}- It’s deepened our relationship {an2}- Deepened our relationship. {an2}- You can feel like, this
energy buzzing throughout, {an2}Just this shift and this change, {an2}it’s feeling a bit more
lively, not so static. {an2}The hard work is worth it. {an2}- So I think sometimes when you do come {an2}to some of these main streets
that have cute businesses, {an2}people always look at
it and say, well like, {an2}”This main street’s fine,
everyone’s doing great.” {an2}I mean, is that the reality? {an2}- It’s really not, you know, {an2}everyone struggles in retail. {an2}It is great to have events downtown, {an2}and when we do a Beats n’ Eats {an2}or a Get Down Downtown Festival, {an2}we’ll have thousands and
thousands of people come. {an2}The key is to get them into the doors {an2}and to get them to come back that next day {an2}and shop and eat and really {an2}make Searcy a part of their lives. {an2}- Trying to make a conscious decision {an2}to eat locally more, and
to shop locally more, {an2}even if it’s a couple of purchases a week {an2}can make a huge difference {an2}to people and families who
are within your community. {an2}- And you have to have people
that really wanna invest {an2}in downtown, ’cause that’s what it is {an2}- That’s the key. {an2}- It’s like, you have to commit. {an2}And be like, “I’m gonna put my business, {an2}”I’m gonna put my trust
that this is gonna grow.” {an2}(music) {an2}- It’s really a leap of faith in Searcy {an2}to open your own business. {an2}- I think that people love
the idea of shopping locally, {an2}but they don’t really realize
the true impact that it has. {an2}- Were it not for the small businesses, {an2}we wouldn’t exist the way we do. {an2}- Searcy used to be agricultural, {an2}and then in the 40s and the 50s, {an2}that’s when they really realized industry {an2}was the new thing, {an2}and they went out and they
recruited really heavily. {an2}And so that’s where Searcy’s economy was, {an2}it was industry. {an2}- When a lot of those jobs went away, {an2}the oil and gas industry
came in sort of at a time {an2}and it was sort of looked
at as a savior of Searcy. {an2}- It was just a great time if you will. {an2}Employees made a great deal of money {an2}from probably ’06 to about 2011 {an2}was the main area of time it was {an2}- Which was good for us,
– Boomin’ {an2}- ’cause the recession hit in 2008 {an2}- It buffeted our community,
that’s exactly right. {an2}- Yeah {an2}- Those jobs came for a little while, {an2}and when gas prices and oil prices {an2}went down, Searcy struggled for a while. {an2}- These businesses used to be {an2}natural-gas-related businesses. {an2}This particular plant had about
300 employees at one time. {an2}The one across the street was about 350. {an2}And the one around the corner from that {an2}was about 700 at one time. {an2}I mean we talk about one
person in each business 700, {an2}there’s a family behind that. {an2}- And now we’re kind of
moving to small business, {an2}and tourism, and we’re
really trying to broaden out {an2}where we can grow Searcy from. {an2}- One of the great things about {an2}a strong small business sector {an2}is that local businesses tend to give back {an2}to the community in significant ways. {an2}And nowhere is that more
true than in Searcy. {an2}- We have a very giving community, {an2}and you can even see
that in our businesses. {an2}Whether it’s a non-profit, a restaurant, {an2}a church, a school, we
really have that sense {an2}of giving back to the
people who need the help. {an2}- We have 443 registered
non-profits right here in Searcy, {an2}and that’s with a population of 24,000, {an2}so it just shows there’s a lot of people {an2}out there helping each other. {an2}- One of the most-supported aspects {an2}of the non-profit community here {an2}is sadly among the least-supported
nationwide, foster care. {an2}Searcy’s commitment to stepping in {an2}and taking care of kids
when their families can’t {an2}is unlike anything I’ve ever seen. {an2}- Searcy just has an
amazing heart, I think. {an2}Unfortunately, the need is great, {an2}you know, with foster care. {an2}I think it’s exciting to
see families stepping up {an2}to meet the need and that
stems from our belief system. {an2}We are a very strong, Christian community. {an2}We are in the Bible Belt, you know, {an2}and so there’s a church on every corner. {an2}- We definitely deal with
some of the stereotypes. {an2}We’re a small town, we’re in the South, {an2}we’re rural, we’re a dry county. {an2}- Once upon a time, it was the stereotype. {an2}It was very stereotypical
conservative, white, {an2}I think it’s transitioning to inclusive. {an2}If the city doesn’t wanna
die, it has to change. {an2}- Like any other community in the South, {an2}we struggle with what the unknown is. {an2}We’re very comfortable,
and that comfort zone {an2}that we have around us. {an2}- Searcy wants to grow. {an2}You have that one camp that
wants to be progressive, {an2}you have that other
camp that wants to grow, {an2}but they wanna do it kind of
how they’ve always done it. {an2}And so I think that internal struggle {an2}has really been evident,
and I think it’s growing. {an2}- We’re not an Austin, I
mean we’re not gonna be {an2}hanging rainbow flags from
our windows any time soon. {an2}Searcy’s not ready for that,
at least at this point, {an2}but it’s not stagnant, either. {an2}- Yeah {an2}- It’s moving
– definitely growing {an2}- Change is hard for a
lot of people to accept, {an2}but to me, change is inevitable. {an2}- I’m hopeful that we can
as a city come together, {an2}and say, you know, “We
welcome every walk of life, {an2}”every color of skin,” {an2}and if you wanna improve this community, {an2}come on, come be a part of it. {an2}(music) {an2}- I think Searcy is evolving
and it’s not a straight line. {an2}It’s more like a squiggly mass. {an2}It’s not just this progression. {an2}And so we’re somewhere
in this squiggly mass, {an2}Searcy is, and we’re not
you know, Portland, Oregon, {an2}but I wouldn’t still
be here after 10 years {an2}if I didn’t have hope. {an2}- A squiggly line. {an2}That sounds like a pretty good description {an2}of human progress in general. {an2}And it’s not like Searcy is
the only town in the country {an2}where it’s not always easy to be yourself. {an2}But we’re here to help Searcy thrive. {an2}And inclusion and diversity aren’t just {an2}fundamental American values, {an2}there’s a huge amount of data
that connects those qualities {an2}to a town’s economic success. {an2}This kind of change has to
come from within, though. {an2}And as applications started rolling in {an2}for the six entrepreneurs {an2}Deluxe would work with on the show, {an2}we got to see the true breadth {an2}of what Searcy has to offer. {an2}We received over 200 applications in all, {an2}and the team at Deluxe painstakingly {an2}narrowed that down to 12 finalists {an2}who will pitch our panel
on why they should be {an2}one of the six businesses
featured on the show. {an2}We need to represent the
right main street mix. {an2}Food, shopping, services, {an2}a downtown needs all of them to thrive. {an2}As it shook out, we ended up with {an2}three amazing restaurant finalists. {an2}- Savor & Sip, established 2018. {an2}I’ve always wanted to be
a small business owner {an2}and I love making crepes,
I love cooking for people, {an2}I love, like, hosting people {an2}and making them feel taken care of. {an2}- Whilma’s Filipino
Restaurant, established 2009 {an2}- Back at home, we would always
eat with a lot of people. {an2}We always eat like family. {an2}We built a restaurant where it’s a spot {an2}for the whole community. {an2}- It’s like you’re in the Philippines. {an2}- Jessie Hohenstein, The Cookie Basket. {an2}I’ve owned it since 2015. {an2}It’s so much more than just dessert. {an2}The salads, the sandwiches, the burgers, {an2}the plate lunches. {an2}I wanted a place for everybody. {an2}It’s just a way to connect with people. {an2}- [Amanda] Retail is key for foot traffic, {an2}and a “shop local” culture. {an2}But between big box stores
and online competition, {an2}it’s becoming incredibly difficult {an2}for small shops to make it work. {an2}So we put four retail
businesses in our final 12. {an2}- Taylor Wolfe, Blackbird
Clothing, established 2007. {an2}I want to get people in the store, {an2}because I love to help
them, and to kind of {an2}get them out of their box. {an2}Maybe their comfort zone
and try something new, {an2}like, I love that. {an2}- Jose
– Catrina {an2}- El Mercado Cavadas
– Established 2017 {an2}(spanish) {an2}(spanish) {an2}(spanish) {an2}- Ryan Gibbons, Monk’s
Habit Antiques & Games, {an2}established 2016. {an2}I’m a second generation antique guy. {an2}We do a lot of vintage clothes,
a lot of vintage records. {an2}I love the stories behind
the items that I have. {an2}- I’m Glenn
– Loretta {an2}- Pollard Studio
– Established 2007 {an2}- People are bringing
me pieces of their lives {an2}and I’m puttin ’em in
a frame for their wall. {an2}Sometimes it’s priceless. {an2}Sometimes it’s only priceless to them, {an2}but you know it is, so you know, {an2}you have to treat it like it’s your own. {an2}- [Amanda] The downtown
is actually a little heavy {an2}on professional services. {an2}Accountants, lawyers, et cetera, {an2}so we focused on two
unique service businesses {an2}that could really help
make Searcy a destination. {an2}- I’m Nicole
– I’m Casey {an2}- And we’re Nooma
– Established 2017 {an2}- It’s all about the things
they discover in that room, {an2}but then they can take it outside. {an2}And it affects every aspect of their life. {an2}- Susan Nolte, Glass From The
Past, established in 1997. {an2}I have a stained-glass
shop here in Searcy. {an2}It’s becoming really
popular in homes again. {an2}And I would love to
teach younger generations {an2}because it is a dying art. {an2}- [Amanda] Every year we’re looking for {an2}what makes this particular town unique. {an2}In Searcy, the thing that stands out most {an2}is their universal
commitment to giving back. {an2}So it’s only appropriate that {an2}two of our 12 finalists are non-profits. {an2}- Jo Ellis, Make. Do. Established 2017. {an2}We offer classes to the public, {an2}and then we also are looking for ways {an2}to specifically engage vulnerable people {an2}in our community through
creative activity. {an2}- Sean Hudkins, Zion Climbing
Center, established 2005. {an2}The mission of Zion is
to create a safe space {an2}where anybody can be accepted, be healthy, {an2}and be in true community. {an2}- And finally, in our fourth
season doing the show, {an2}we’re getting to break new ground {an2}by having our first true startup {an2}make it into the final round. {an2}- Coty Skinner, Arganic
Woodwork, established 2019. {an2}I was creating tables for foster families {an2}and donating ’em and
articles were being written, {an2}and calls were comin’
in, and I’m just like, {an2}”What if we do this full time?” {an2}And my wife was like, “Go for it.” {an2}- Hello {an2}- Hey and how are ya. {an2}- Hi, I’m Ryan.
– Hi, Ryan. {an2}- Hi, Amanda
– How are you? {an2}- Great to see you again {an2}- How’re things? {an2}- First of all, thank you for
your service to our country. {an2}- Oh, it is my pleasure. {an2}- We are very grateful. {an2}- How is business? {an2}- It is awful.
(laughter) {an2}- I really appreciate you {an2}- It is terrible. {an2}(laughter) {an2}It could not be worse. {an2}- It’s really inconsistent, {an2}is like the best way to say it. {an2}I think the idea in the first place {an2}was to do, coffee shop and
then a few other things {an2}and now, we’re like,
sandwiches and salads and soups {an2}and desserts and then all
of the crepes that we have, {an2}and it’s just become like, actually a lot. {an2}- Not many people know
about Filipino food here. {an2}Some people, even locals,
they think it’s Mexican food, {an2}but then they get shocked, it’s like, {an2}”It’s not Mexican food at all.” {an2}(laughter) {an2}- I’ll get like, a $4000 line of credit, {an2}and then I’ll pay it off, {an2}and then next thing you
know, a month or two later, {an2}I need to get another
small line of credit. {an2}So it’s like, I’m just,
I’m treading water. {an2}- First, three months
we had to pay the rent {an2}outta the bucket, like
first two or three months. {an2}- Yeah, we were definitely {an2}- What is this bucket? {an2}I want a bucket like that. {an2}(laughter) {an2}- Out of his pocket.
– Oh, I got you. {an2}- We have a few stragglers in the evening, {an2}and that’s it, you know, {an2}so whatever we do for
lunch, that’s our income. {an2}- We came into it thinking {an2}it would be really neat to franchise, {an2}’cause we love it and we
believe in what we’re doing, {an2}so we would love to grow, {an2}but we have three studios. {an2}Two studios are paying for the other. {an2}The orders are kinda dwindling
in, a little at a time, {an2}and then I’m having to
try not to price myself {an2}out of getting that job, {an2}but at the same time, it’s like, {an2}”Any job is better than
no job,” you know? So, {an2}- I’m tryin’ to write my
story down to tell you, {an2}and all I’m comin’ up with is, you know, {an2}”frustrated artist tries
not to starve to death.” {an2}(laughter) {an2}- I feel like that’s almost
everyone’s story here. {an2}- Exactly. {an2}- [Amanda] From one town to the next, {an2}small-town business owners {an2}face so many of the same hardships. {an2}But part of choosing the final six {an2}will be matching our skill
set to the specific obstacles {an2}keeping each of these
businesses from truly thriving. {an2}- The reason you’re kind of treading water {an2}just because you’re the only
one that can do all the things? {an2}- There’s not enough hours in
the day or night, you know? {an2}- Are you turning projects down? {an2}- Oh yeah. {an2}- We have 45 employees, but I think {an2}we bit off more than we
could chew, actually. {an2}Was I arrogant thinking we
could do this, you know? {an2}I can’t think about franchising {an2}if I’ve endangered our
money, or the 45 people, {an2}sorry
– Don’t apologize {an2}- We depend more on students. {an2}- What percentage of your
customers are from the school? {an2}- Like, 80% {an2}- That’s significant. {an2}They’re not in school,
you know, the full year. {an2}- I have multiple professions. {an2}I’m a pastor, a college
theater professor as well. {an2}And have not had as much time or money {an2}to devote to the business. {an2}- Monday, we had a decent day. {an2}I mean, we did 500, 600 bucks. {an2}But then yesterday, we did 50 dollars. {an2}I mean, I might as well have gone home. {an2}- We don’t really know a lot
about the financial side of it. {an2}My dad has handled most of that. {an2}- Is your father part
owner in the business? {an2}- Yes. {an2}I feel like I don’t have the
authority to do everything. {an2}- [Amanda] Regardless of the industry, {an2}there is one challenge {an2}that we hear over and over, {an2}more than anything else combined. {an2}How do I get people in the door? {an2}- How are you marketing
the business at the moment? {an2}- We’re not. {an2}- We don’t have a web site. {an2}That’s not my strong suit. {an2}- I mean, you’ve been in the business, {an2}in the building for 10 years, you said, {an2}and you really don’t have
any signage out front. {an2}- Right. {an2}- I mean the first time we walked by, {an2}I had no idea it was there. {an2}I mean that’s kind of a
red flag, a little bit. {an2}- I had a marketing class in college, {an2}and I think I slept through it. {an2}(laughter) {an2}- What? {an2}Marketing is fascinating,
how did you sleep through it? {an2}- It must’ve been the professor. {an2}- If you were to give the
fiscal health of your business, {an2}the financial health of
your business a grade, {an2}A being, “We’re rollin’ in it,” {an2}F being, “Ugh.”
– Well said {an2}(laughter) {an2}- Where would you fall? {an2}- Probably a C. {an2}- Answer at the same time, ready, go! {an2}- C
– D {an2}(laughter) {an2}- I would give us an A. {an2}But in order to grow, to move forward {an2}with what Jo’s vision is, {an2}it would not be sufficient, I think. {an2}- Unfortunately it’d be an F. {an2}It’s hard to get business
when no one knows you exist. {an2}- Are you making good money? {an2}- A D. {an2}- A D?
– I would agree with that. {an2}- You’re not failing, that’s good. {an2}(laughter) {an2}- Not completely failing, a passing grade {an2}- We’ve maxed out credit cards, {an2}and we’ve had help from family, {an2}and that’s how we’ve stayed in business. {an2}- We now have 12 businesses
sitting in front of us {an2}from the town of Searcy that
have all got great stories, {an2}and all got great opportunities
and great challenges {an2}in front of them, and the simple question {an2}for the both of you is
why should we choose you? {an2}- Our story’s kind of, I
feel like it could be a place {an2}where cultures could connect and interact. {an2}- We’re in the deep South, {an2}it’s easy to feel outside the bubble here. {an2}You might, if you have contrary views, {an2}we have a lot of students
who are queer or trans {an2}that getting a job in
Searcy is very difficult, {an2}and so I could give them little odd jobs {an2}here and there to help them. {an2}- We have our community, {an2}but there are micro-communities
within our community. {an2}When we initially got our location, {an2}we wanted to take these communities {an2}and bridge them together. {an2}That has always kind of been our passion. {an2}- Why did you decide to start
Nooma in the first place? {an2}- I’m gonna cry. {an2}I needed a place to escape. {an2}I went to a yoga class that honestly {an2}brought me down to my knees
and brought me to tears, {an2}and I was like, “I didn’t
realize what I was doing. {an2}”I’ve been running away from
my problems this whole time.” {an2}And so it was a huge awakening to me, {an2}and in that moment I was
like, “I’ve gotta share this.” {an2}- We’re a pretty unique couple in Searcy. {an2}Probably don’t need to say that. {an2}And I also wanna show,
like, you don’t have to be {an2}what small business owners
have historically looked like. {an2}You can be young and female and LGBT, {an2}like you can be all those things, {an2}and people can, will still
come to your business. {an2}’Cause that was like, a
really big fear of ours. {an2}- There’s 23,000 kids that age out {an2}of the foster care system every year. {an2}Out of that 23,000, 20%
go immediately homeless. {an2}And so, as a business now,
I can employ those kids, {an2}and bring something to the community. {an2}- We come over from the Philippines. {an2}My husband and my four kids, {an2}to have the children a better future. {an2}I want this restaurant to
mean as much to Searcy, {an2}as Searcy has meant to me. {an2}- [Amanda] Now we’re down
to the unenviable task {an2}of choosing the six businesses. {an2}By the time they’ve made it this far, {an2}everyone deserves to win. {an2}Whilma’s Filipino Restaurant,
the fact that it offers {an2}a different kind of cultural
experience to Searcy, {an2}but also can be a draw for tourism in, {an2}I think makes them a really
compelling business to feature. {an2}- Okay, Savor & Sip, it
feels like they really need {an2}kind of that outside help {an2}to really get control of the finances. {an2}- Yeah. {an2}- I think they need a
little bit of definition {an2}of what the place is. {an2}- Cookie Basket in downtown delight {an2}there are three new
restaurants that are popular {an2}that I think have impacted
Jessie’s business. {an2}That’s a tough problem to solve. {an2}- Okay, I think Arganic
being a true startup, {an2}we’ve never worked with a
startup in all three seasons. {an2}The only thing we need to think about is, {an2}can we do this if he stays in his garage? {an2}- What I’m probably a
little more concerned about, {an2}is where’s the market? {an2}He can’t be charitable {an2}if he’s not running a successful business. {an2}- Okay, well let’s talk about {an2}Monk’s Habit Antique & Games. {an2}I really love Ryan’s
mission at Monk’s Habit, {an2}but I mean, he’s only
open two days a week. {an2}This isn’t his only source of income. {an2}It just feels like there’s
other businesses here {an2}that are reliant on this to
support their entire family. {an2}- Zion Climbing Center, there’s
so much that we could do {an2}to help them be, like a fitness center, {an2}a community gathering place. {an2}- How far can we stretch our dollars {an2}from a physical change standpoint? {an2}I mean that’s, {an2}- I think
– I mean lighting alone {an2}would blow our budget.
– Yeah {an2}- Before we make a decision on Zion, {an2}should we talk about the others? {an2}- Let’s talk about the others, yeah. {an2}- I feel like I wanna choose
Make. Do. because I love Jo. {an2}It sounded like she had a good year, {an2}or Make. Do. had a great year last year. {an2}I feel like they’re in
better shape than Zion. {an2}- The other thing too, is that Make. Do. {an2}doesn’t need a lot of
help with their marketing. {an2}- I think we could help her a
little bit behind the scenes. {an2}- Okay. {an2}- Blackbird Clothing, I love
Taylor, I loved her story. {an2}Hers, I feel is, you
know, a business owner {an2}who is sort of frustrated and
she doesn’t know what to do. {an2}She knows she should
be doing social media. {an2}She knows she should be on top of that. {an2}We could give her a few tools, {an2}and help her get back on track {an2}without having to be part of the show. {an2}- Look, what I’d be prepared to do {an2}for the businesses that
aren’t making it through {an2}to the series is make myself
and my team available, {an2}and we can walk them through the tools {an2}and the systems that are
available to them through Deluxe {an2}and monitor their progress
through that method {an2}- Okay. {an2}- Glass From the Past. {an2}- It’s surprising that
she’s been able to survive {an2}without even being online. {an2}Like, how do people find her? {an2}Especially since 90% of her
business is out of town. {an2}- Right, she’s turning away business {an2}- She just needs to take
that step and hire someone, {an2}and I think she’ll just
see the whole thing {an2}flip on its side. {an2}All right, let’s put a pin in it, huh? {an2}- Yeah. {an2}- Pollard Studio. {an2}- It’s hard to create more demand {an2}for a declining business area. {an2}I mean, we could tell his story, {an2}but if you look at his website, {an2}his story is already out there. {an2}He’s done a nice job of showing the value {an2}of having a custom frame
on a piece that you love. {an2}- And so the only thing that would be left {an2}for us to kind of help them accomplish {an2}is to your point, creating
demand for a declining category. {an2}- Yeah
– Okay. {an2}- There are two more we
haven’t talked about. {an2}- El Mercado {an2}- This would be an amazing
opportunity to talk about {an2}how do you, kind of, open up conversations {an2}around culture and invite people in. {an2}- They’ve made it sound
like they were doing okay. {an2}But I have a large family. {an2}They’re both in the business. {an2}I worry that they don’t
have as much runway {an2}as they think they do. {an2}- Okay. {an2}- So I loved the Nooma story. {an2}And I think that they’re struggling {an2}with the journey into franchise. {an2}- If they were to move
into a franchise model, {an2}they have an opportunity to
keep their headquarters here {an2}to provide sources of employment, {an2}to truly be a catalyst for Searcy, {an2}and I would love to see what Deluxe can do {an2}to kind of help them think
through that next level {an2}and what building out a
franchise would look like. {an2}(music) {an2}- [Amanda] It’s impossible to
get this choice exactly right. {an2}How could any six businesses
represent a town of 24,000? {an2}(music) {an2}(crowd chanting) {an2}But as we got ready for
the big announcement, {an2}I found myself wrestling
with an even bigger question. {an2}”How do you balance
progress with tradition?” {an2}I think the small
businesses we’ve met here {an2}have something to teach us. {an2}It’s the community rec center, {an2}the coffee shop where they
already know your order. {an2}It’s the carpenter. {an2}It’s mom’s cooking. {an2}Walking onstage, I’m excited to announce {an2}these six businesses to the town. {an2}And I’m proud that we’re
gonna get to work with them. {an2}(crowd cheering) {an2}- Hello Searcy, woohoo! {an2}(crowd cheering) {an2}- My god, this is so awesome. {an2}First of all, you guys really showcase {an2}exactly what the show is all about, {an2}which is about bringing people together {an2}connecting, having a
synergy in your community, {an2}and people helping other people to survive {an2}and create businesses
which can be passed on {an2}to family generations. {an2}(audience clapping) {an2}- So, the six businesses
that are gonna be featured {an2}in Season Four of a Small
Business Revolution are, {an2}I had to pause of the camera, okay, ready? {an2}(outro music) {an2}If you’re excited to see
the amazing makeovers {an2}from Small Business
Revolution’s Season Four, {an2}wait until you see Episode Two, {an2}where our rebrand helped make {an2}Whilma’s Filipino
Restaurant a Searcy hotspot. {an2}- [Narrator] Whilma’s Filipino Restaurant {an2}is a Searcy gem, {an2}serving up home cooked food {an2}you can’t find anywhere else in the state. {an2}- When I think of my mom, {an2}she cooks her food out of love {an2}- [Narrator] But Whilma is the only chef {an2}and the restaurant is
barely breaking even. {an2}- Income wise, I don’t get much. {an2}- [Narrator] Can the
Small Business Revolution {an2}help Whilma provide a
better life for her family? {an2}- Wow, this is all my dream {an2}- [Narrator] On the next episode {an2}of Small Business Revolution Main Street

Financial trouble brews at ‘Savor + Sip Coffeehouse’ | Small Business Revolution: S4E7


– Hey, I’m Amanda Brinkman,
and I’m the Chief Brand Officer at Deluxe and the host of the
show you’re about to watch. So Deluxe started doing this series because we love small businesses. It’s not just that they create jobs. We believe they have the power to bring people together. And we wanted to use what we do at Deluxe to help them succeed. Our hope has always
been that entrepreneurs can watch a show and learn
something that helps you. But the episodes are
only half an hour long, and we can’t always show you
every step of the process, so if you want to learn a little more, come check us out at
deluxe.com/revolution. Your town doesn’t have to win a half-million dollar makeover for the Deluxe team to
work with your business. What we do on the show is
what we do all the time for five and a half
million small businesses across the country. We just don’t always bring cameras. So remember to shop
local and enjoy the show. – All right, so this is a big morning. – Oh my gosh, we’re about to go in and surprise Amelia and Josie. They own Savor + Sip, an
incredible coffee shop and creperie here in Searcy. – And I think they’re
getting married soon, right? – They are, and we’re about
to go in and surprise them and we hope that this is potentially the second biggest moment of their year. – Let’s hope so. (hushed talking) – Congratulations!
– Ah! – Welcome to the Revolution!
(clapping and cheering) – Congrats!
– Thank you so much! – [Ty] Clearly crepes is their thing. – [Amanda] Can we try our hand
at actually making a crepe? – [Amelia] Yeah, sure! (giggles) (sizzles) – [Amelia] Plop it on
there, grab your spinner, and then as soon as you can,
just start spinning it around. – Oh no!
– That is, that is a… – That’s pretty decent
for a first one, actually. – Is it?
– Yeah! – He’s like, but is it really? – That’s decent?
– But is it? – That looks pretty good. – Oh perfect.
– That was beautiful. – Guys, you’re welcome,
table three, that’s on us. – Crepes are up! – [Amelia] All right, your turn. – All right, so.
– Oh. – [Ty] That’s just a real horrible job. (laughing) I’m making an amoeba. Okay, that’s it, I give up on this one. This is all just a load of crap. (girls laughing) – [Narrator] Small
towns across the country are fighting for their survival with the odds stacked against them. But what happens if we join that fight, if we dedicate a little money, a lot of experience, and
thousands of hours of work into one small town,
focusing on the businesses at the heart of their Main Street? What started as an idea
became a national movement with over 30,000 towns nominated
for the $500,000 makeover and more than 1 million
votes cast for the winner. – [Ty] Hello, Searcy!
(audience cheers) – [Narrator] In its fourth season, the Small Business
Revolution is headed south to Searcy, Arkansas and a
new town in a new region will present a fresh set
of challenges to tackle, both for the small businesses and for the community as a whole. So Amanda Brinkman and her
team of marketing experts at Deluxe are going to
work, and they’re not alone. Renovation expert and
co-host Ty Pennington will be working with
the team to rehabilitate the town’s buildings while
a whole cast of experts help rehabilitate it’s businesses. Every episode, we’ll be working with a new small business to see
if we can change the odds, if, together, we can start a revolution. – I’ve always wanted to
be small business owner, like my parents have always
been small business owners. I love coffee, I love cooking for people and making them feel taken
care of and well fed. I brought it up to my
parents and they were like, actually, we just bought
a building downtown that could be really perfect for it. – I said, all right, I guess
we’re opening a business then! Going into it, I was like all right, you can be the owner and
I want to be the manager because I always wanted to
make a good, healthy place for people to work in, and I
think that was always my goal. – We tried really hard to make a really comfortable environment
and I think we’ve succeeded in being a place where people
feel like they can come in, sit down for like six hours. – I just don’t think that
there’s anything else in Searcy like Savor + Sip. It’s a great place to hang
out with your friends, it’s a good place to come and work, but I’ve also been here for
date night with my husband. All of those things are okay. – [Customer] Thank you!
– Yeah, you’re welcome. – It’s like a home away
from home for me here because I can come here after
work and just decompress and see people that know me,
and they always wanna know what’s going on in my life,
how my nephews are doing. – It’s really nice to have
that like friendly feeling with everybody that
comes in, be able to like call them by name and
know what their drink is. Like, oh yeah, that’s Mason, he gets a strawberry Nutella crepe, like I’ll start making that right now as he’s walking up to the counter. I think that connection
is like the biggest thing that we aim for. – So she’s from Canada,
Winnipeg, and I’m from here. We met at a Supernatural
convention in Minneapolis, like nerdy stuff. Our respective groups of
friends were standing in line next to each other–
– No. – No? Never mind, I’m wrong. – We were actually all
in the lobby of the hotel that we were all staying in. We just like kind of
casually like started talking and then became friends,
yadda yadda yadda, and now, we’re getting married on May 4th. When she came up with like
the whole idea of Savor + Sip and she said, hey, like
let’s start this in Searcy, in the south in Arkansas, I, to be honest, was completely terrified. I thought there would be people
harassing me on the street, especially for me being
like as open as I am. I was definitely very nervous. When we first opened, we’re
like, we have to be very aware that we are in like a very
conservative Christian town and we might be turning
away some people, you know, if they find out the owners are gay, they might not want to
come here and support us. But I do have to say, I have been really pleasantly surprised with Searcy. – People that we have
perceived would be standoffish or non-accepting or just not kind to us have been very, very kind,
but it’s not Portland. It’s not Austin. When we were talking about this, Small Business Revolution, we were like, we don’t ever like closet ourselves, but we’re not literally broadcasting it. We haven’t yet. – I don’t want to be out there, screaming from the rooftops, like, “Hey, guess what, we’re gay!” because we’re just normal business owners. At the same time, I
just don’t want to hide. I was gonna say during this week, we should have Garrett on (mumbles) – Oh yeah. We’re about to hit summer, which is our slowest time by quite a bit. We’re at a point now we’re gonna need to make some changes to stay in business. – There’s a lot that
goes on behind the scenes people don’t know about
that we’re struggling with. – I can’t even count on my
hands the number of people that have come in and said, “Wow, like we’re so happy
that you got picked, but like, what do you need help with?” And I’m immediately like, oh fridges, oh plumbing, oh marketing. It’s just kind of like a lot. – So, the past few months, we’ve been like what would really happen
if this (crosstalk). – Especially with me being Canadian, going through the whole
immigration process. – ‘Cause we moved down here to start it. We didn’t move down here just
to live in Searcy, Arkansas. We poured so many hours
of literal sweat and tears into this, for what? – To end up with a huge amount of debt. I think if the business
were to close tomorrow or next week or next month, I would be mostly just
distraught about our staff. Like, I love them to death,
they’re so important to me. And same with our customers,
because I’ve grown like so dependent on
seeing them every day. Like, oh man, I wonder
when Robert’s gonna come in and get his tea? It would be breaking that family apart. – Small businesses are often
so much more than they seem. Created with a greater purpose
than just turning a profit, holding more significance
to their community than simply filling a need. But these are the two
youngest business owners we’ve ever worked with,
and they’re the first to admit that they have a lot to learn. Who else would we bring
in to help mentor them through the process but four year Small Business Revolution
veteran Kim Bartmann, owner and operator of
nine acclaimed restaurants across Minneapolis. We have an entrance here and a sign, but a lot of people come
in through the back door. I don’t know if people
know that they’re here. – Is it a coffee shop? – Well I think it’s cool
that they have local art and supporting another small business, but it could maybe read more… Good morning, guys! – Hey, good morning!
– Good morning! – I have Kim Bartmann with me! – Hello!
– Hi, good to see you! – Nice to meet you.
– Hi, nice to meet you. – Good to see you, okay,
let’s show her around. – All right, the grand tour, here we are. – So this is our dining area. – We’ve got our coffee bar right here. So it’s a whole self-serve
coffee bar that we do, and then we’ve got all
our counter space up here. We make all of our
crepes right over there. – They make both sweet and savory crepes. – We’ve got our kitchen back here. – Here we are, where it really happens! Are you guys doing soups? – We do soup, we do
Soup of the Day usually. Weekdays, that is. – I’m gathering clues.
– Mhm! – So our only prepared food storage is right under where Josie’s leaning. – I want her to see the name on this bag ’cause they’re buying everything retail. – Oh Lordy, no.
– Yeah. The biggest reason is we
have residential fridges that we kind of bought
last minute when we opened. – Margins in the restaurant
business are tough already, let alone if you are paying retail pricing for the raw materials, and
that won’t be sustainable. – We go through at least
10 gallons of milk a day and as you can tell we really only have– – So mostly what you’re doing
at Wal-Mart is getting milk. – Yeah.
– Mhm. – What’s goin’ on with
the nitro taps over here? I could use a little
caffeine right about now. – Here you go. – Cheers.
– Cheers. All right, to Savor + Sip. – I think the space is
really cool, coffee, crepes. – What’s more to love? – (giggles) We’ve got it all. – So let me ask you this: are your offerings consistent? Like, if I come here
on a Saturday afternoon or at night or whatever it is, can I expect what I’m gonna get, or does it change a lot? – Our menu boards in the dining room are not really consistent. Our desserts, we kind
of have an assortment depending on the day. – Her dad does a lot of the baking, so it depends on the day,
but it’s just kind of what he’s feeling like making. – Your menu has to be one
of the most reliable pieces for two reasons: customer experience, so they know what to
expect when they come in, and then two, from a
financial perspective, then you can start modeling out where am I making the most money? – And three, when you’re
changing things all the time and doing it by a whim,
you’re wasting a lot of food. I guarantee you are.
– Yeah, definitely. – You mentioned your dad. It’s awesome when a family member is giving of their time to help you, but I would hate for that to be the reason that you can’t meet customer demand, because you don’t wanna ask
too much of a family member. What is his involvement in the business? – He does a lot of the financials. – All of the financials. – So do you guys get together
and look at the financials on any kinda regular basis? – Mmm mmm.
– No. – Help! – Yes, yes, we definitely feel that. – You can’t run your
business without doin’ that. And this comes from a person
who does not like finances, I do not like looking at numbers, etc. But I can tell you off the top of my head you know, what the monthly sales are, how much we’re spending on labor, what we’re spending on food. Those are the three big numbers
that you need to look at. – At this stage, you’re
operating a little bit more like you’re a manager,
and you own this place. Do you think you made money
last year or lost money? – I have no idea. – I think we may have broken even. – You lost $31,000.
– Yeah. – It makes me so scared
for you to be an owner in a business that you don’t have, not only the visibility into this, but the control over
where the money is going. – Like, I hate, I hate, I
hate being in this situation. But the thing is, I don’t
have a lot of experience, and so I think it is scary
for both of my parents to kind of like let go
of the reins of that. But I think I could be
really good (laughs) – We’re literally in a
Restaurant 101 situation here. – To not know that you
just lost $30,000… I think that reality is hard to hear, but there is a difference
between working at a coffee shop and owning a coffee shop. – And that’s what it’s all about. When you say working on the
business, not in the business. – [Josie] Definitely feeling overwhelmed. – Yeah, in the next couple weeks, we have to file immigration papers, we’re getting married in
exactly a month from today. – But at the same time, I’m really hopeful about how we’re gonna be
able to make progress. – Yeah, we’re really excited to see what they can teach us,
both Amanda and Kim. – [Amanda] Navigating the intersection of family and business is delicate work, but helping small businesses get a grasp on their financials isn’t new to us. It’s one of the many aspects
of Savor + Sip’s business we’re going to need to tackle, each requiring leg work and funding. So back at Deluxe
Headquarters in Minneapolis, we need to lay out a plan and budget to get this business on steady ground. – Let’s talk about Savor + Sip. The place actually looks pretty good. As far as the transformations go, I mean, we can do a little bit of cosmetic work, but it feels like we’re gonna
have some money left over. – Mhm, but then we also need to kind of grow the business, too. I think that’s where
marketing will really help. So I think we reserve
some of those dollars for helping them with even
just local advertising because they have a little bit
of a cash flow issue as well. – (laughs) They’re losing money! – They do seem to have a
little bit of a problem. – Yeah, so we’re gonna sit
down with Amelia and Josie and kind of go through the finances. – Yes, aboslutely, and
one of the big things I’m concerned about is their food cost. – We’ve gotta get them commercial
kitchen equipment, right? Like commercial fridges? – They need to stop
buying products at retail. – Yeah, it’s not only inefficient
’cause they’re spending so much time running to refill, but it’s killing their margins. So I feel like we have a
good to-do list for them. – Definitely
– I’m excited. – [Amanda] We’ve got a plan. And while Josie and
Amelia spend a few days taking care of some important
business back in Searcy, the team at Deluxe is getting to work. – How are Savor + Sip listed on Google? – They’re listed as a creperie. – So can we change that for them? – So we also talked to them
about branded merchandise. This is either for the employees to wear or to sell as a second
income stream as well. – [Amanda] Before we get too
far down the road on anything, we need Amelia and Josie. So we’re flying them out to Minneapolis to meet with the team at Deluxe. – We are at the airport,
about to head to Minneapolis for the week and could
not be more excited. – [Amanda] It’s going to be a busy week. A crash course on marketing,
operations, and finances, all guided by experts in every field. Restaurant 101. – When you walk through
the doors of Savor + Sip, you are transported to
some cool, trending city. I mean, who has a creperie
in a town of 23,000? So we need to get them
out in the community, meaning talk about those amazing crepes, get their name out there. – We’re starting in the Creative Web, where the marketing team
at Deluxe has their sights set on boosting revenue by
getting more people in the doors. Where we should really start is that Amelia and Josie have gotten married. (cheers and clapping) and we’re gonna start it with champagne, but it is 11 o’clock on a Tuesday at work, so congratulations. – [Both] Thank you so much – We’re really, really
excited for you guys. Okay, we feel like you
guys are doing a good job with marketing, so we’re
gonna work on things that drive traffic
specifically to Savor + Sip, and then traffic that is capitalizing on existing foot traffic
and people around. – Are there places in town where you wish you were showing up more,
not necessarily online, but offline? – Like Center on the Square, they do plays and stuff downtown. We’ve talked about doing
advertising with them, so that like people
know they can come after ’cause we’re open late. – What are the types of
things that you would want people to know about Savor + Sip? What stories do you want to tell? – And who do you want to tell them to? – From the start, we wanted to make sure it was like just a very
relaxing, good environment to kind of hang out for
long periods of time. – Emphasizing the comfort of being there, the fact that all the food is homemade, and because it’s homemade
it’s worth the wait. Thinking through how you
want to address the needs of people that are looking
for somewhere to hang out is how you start planning
your content strategy. – There’s like hundreds of
people just working on us. It’s really, really cool to see. It’s been really nice to
have people who actually know all of the details, and
they know what they’re doing, tell us, “Hey, it’s gonna be okay.” – This process is usually a
mixture of unconditional support and tough love. Small business isn’t very forgiving, so avoiding hard truths
ultimately just amounts to feeling more pain later,
and as far as we know, Josie and Amelia are still in
the dark about their finances. So we’re sitting down
with Damon Fieldgate, one of Deluxe’s financial experts, to talk about the numbers. – The first observation I
have is that your margins on your food are nowhere near enough. They should be around the 70 to 75% mark in order for you to actually make a profit out of selling that food. Because when you take your
operating expenses into account, you’re actually making
a loss on that food. And you’re doing a really nice volume, and your sales are growing,
which is terrific as well. I’m worried that your
volume will continue to grow and it won’t drive the bottom line because you have your
cost structures wrong. In order for you to be
effective business owners, you need the visibility into
how the business is operating. Without the visibility
into what’s happening in the business from a
financial standpoint, you cannot make the
decisions in your business that you need to make to change it. – You’re not the only business out there that probably feels
trapped by their gratitude for who has either helped
them start the business or has helped them have
the capital for it, and then you feel beholden
to that person’s influence or control or decisions
within the business, but your faces and names
are on this business, and if it keeps going this way, we’re not being dramatic, you will be out of business. You should’ve been out
of business last year. Let’s talk about how
we’ve kind of gotten here. I think we need to be really honest. So right now your dad is
running the books, right? Why do you think your dad won’t let you actually run the business? – He said, “Well you haven’t
proved yourself yet.” – One of the accesses to
like control is knowledge. I feel like it would be a great
investment of time for you to take some kind of
basic accounting classes and just kind of have an understanding of where the numbers are at. – I think that course
would help a lot, yeah. – You’re smart, savvy people. Your coffee is great, the
environment is fantastic, like you can do this. But the only way you can do it
is if you know these numbers. That kind of message
is so hard to deliver. But we wouldn’t be doing it if we thought Amelia and Josie couldn’t handle it. We believe in what they’ve built together. So back in Searcy, Ty and the Deluxe team are looking for creative
ways to build it even better. With the interior
already looking so sharp, we get to focus on the small things, details that business owners stop noticing because they see them
every day, but in the end, can add up to a big difference
in customer experience. – Honestly, like, they’ve already got a pretty good look inside, but I think there’s
definitely some upgrades that could happen. They could have a little
bit of a warmer feel if they just change out these bulbs and like I think being
able to display even more would be even better. – Yeah, I mean, they’ve
got a great countertop, but then just little things,
the grab and go type of things, they need some more display for that. – What I love about Savor +
Sip is their visual appeal is already on point. You walk into a space and you realize you don’t have to redo everything. What they need help with
is some functionality to make sure they can keep
growing their business. – One thing Deluxe can really do is get them a commercial
grade walk-in freezer/fridge. It’ll save them so much
time during the day. And then we have to make
their signage a lot more clear about what you’re coming into. – We are so invested in Amelia and Josie and what they’re trying to build and we want people to continue
to love them for who they are and so we will do everything in our power to continue the Savor + Sip legacy that just started a year ago. – [Amanda] While Savor and
Sip is under construction, Josie and Amelia are making one last stop in the Twin Cities, heading to Tiny Diner to absorb some restaurant knowledge from one of the best in the business. – Hi!
– Hello! – Welcome to Tiny Diner! Wanna see the bar?
– Yes, definitely. – This is our tiny dining room. – It’s cute, I love it. – Let me show you our tiny kitchen. As you might imagine, we
don’t do a lot of baking here. We do mostly breakfast, lunch, and dinner. First, of course, you want to design for what people want, but you also need to design your menu for efficiency. There are very few menu items that have a single-use ingredient in them. You’ll see that there’s a lot
of cross-utilization of items. – Do you serve all of this
all day then during the week? – Yep, all of these
things, seven days a week. – I could’ve sat there for
like another hour and a half and just kept asking more questions. – All day long, yeah.
– It was very helpful. She had a lot of good insight. – Yeah, definitely,
like seeing all the ways that everything is different but the ways that everything is also similar. It was really eye opening
for us, I think, yeah. – Watching Amelia and Josie
go through this process, I’ve only grown more
confident in their ability to turn this business around. They’re good partners, they
compliment each other well, and through all the highs and lows and hard conversations they’ve experienced over the last few months,
they’ve always managed to stay on the same team. It’s fun to watch. It’s also really good for the business. So, as the team at Deluxe wraps up their last few weeks of work, and Josie and Amelia try
to expand their knowledge of how the business functions,
I’m feeling optimistic and I can’t wait to get back to Searcy for our final visit to Savor + Sip. Well the new sign looks great. – It looks awesome.
– You know that they’re here. – Savor + Sip, there it is. – Window clings.
– That’s exciting. – Hey!
– Hey guys! – How’s it going?
– How are you? – Good to see you again.
– Good! How do you like the lights? – I love ’em!
– What a difference! – New light bulbs
– Yes! They’re so much cozier
than the other ones were. – It does add a warmth to it. It is interesting what just a simple light bulb change can do. – Yeah, and I love the
enlarged sign on the glass It like really jumps out at you. – It stands out a lot, yeah. – Check out our menus.
– Oh, look at that. – An updated, accurate menu board! – Yeah, so it’s been a
lot easier, honestly, just like talking to customers about how they’re
ordering coffee and stuff. It’s been great. – And we love this bakery case. – Yeah, it’s so cool. – But the one big thing… Can we see that new walk-in cooler? – Now that’s big! Yeah, this is very big. – I love it, this just arrived last night, just in time.
– It’s brand new. – Yeah, it’s very big. – This’ll make such a
big difference, though, in terms of the quantities
you’re able to order. – We stood in here last night going, “Wow, look how many jugs
of milk we could fit.” – We were like, “One,
two, three, four, five” counting all of them.
(laughs) – It’s gonna be amazing. – All right, so, let’s
talk about marketing. So, first of all, we wanna
make it as easy as possible for people to get their butts in these, what do you always say, butts in seats? – Butts in seats.
– Butts in seats. (laughing) – You guys have really done
a great job with your site, so we just want to lend our expertise to make it even that much better. So first of all, kudos for
cleaning you Google listing, but when you search for coffee
shops in Searcy, Arkansas, right now you’re 15th on the list, and the reason for that is because your description
wasn’t “coffee shop.” So we fixed that for you right away. Just listing Savor + Sip as a coffee shop shot their Google ranking up seven places, and we were also able to address some of the website details that are easy for small business owners to miss and important for a customer’s experience. Right now your address isn’t clickable, so someone would have to try
and highlight the address, pull it out, and put it into a map app. – It does look so much better, yeah. – That was really nice to
have like an expert go in and be like, “Hey, we like
changed how your Google listing is gonna show up because it
pulls these different words from your first page,”
and I was like, what? I’m a millennial and I don’t
know what you’re talking about. (laughs) I should know, but I don’t. – At least we had a website!
– Yeah (laughs). – So you guys have done a really good job of collecting email addresses. So we designed an email for you – It’s so cute. – Like doesn’t this just look
like a whole different level of a brand? Social media, email, marketing, these can be really important ways to continue to grow your business. One of the best ways to kind
of go about that plan of attack is to actually sit down
and put together a calendar and we have done that
for you through 2020. – Okay, wow.
– Cool, wow. – I’m gonna walk you through
how we put it together. – You guys, can I get a copy
of this social media strategy? (all laugh) – Maintaining a consistent
social media presence can feel overwhelming for businesses and it’s not just the work
so much as it is the stress of wondering what to post and when. A social calendar takes the
uncertainty out of the equation, drawing a road map not
just for the date and time, but for what kind of content
will resonate the most. We rather you post consistently
and stick with something rather than trying something feverishly and then not doing it at all. – Put it is in your schedule.
– Yeah, yeah. – So your photography is incredible. The one thing we would
definitely recommend though is if there’s a way to try and get your logo in images as well. We all spend a lot of time thinking about social media trends, so it’s easy to forget that sometimes more traditional marketing
can be just as effective, especially for targeting local customers who are already downtown. Center on the Square is a local theater, so Deluxe has purchased
for you a sponsorship in the 2019-2020 season.
– That’s so cool. – So as a presenting
sponsor, you’ll get your logo on the sponsor show poster, full page ad. – That’s awesome. – Okay, can I show you
what your logo looks like on some swag?
– Yes! – All right, why don’t you
toss some of those hats, right? All right, so we know that
you love snapbacks, right? So now you have branded snapbacks. – This is me, this is so me in 50 years. – When you sell cool swag,
your customers will actually pay you to go out and
advertise for your business, and when you’re a coffee shop, branded cups are the
best way to get your logo walking all around town. Menu for you, ma’am. Menu for you, ma’am. We carried that branding
over to the new menus, which, thanks to Josie and
Amelia’s work with Kim, were both more streamlined
and more consistent. – Very professional. – We did it again, Kim!
– Yay! (laughing)
– Woo! It’s so rewarding getting to
share our team’s hard work with Josie and Amelia. The Deluxe folks have really come to believe in what they have built, but along with that unconditional support comes the tough love, so it’s time to address the elephant in the room. – So the first time I was here, we talked about how you weren’t
seeing all your financials or engaging with your financials. What’s happening now? Have you guys changed that at all, or… – Amelia’s dad has let
us take over that aspect. Mostly, we’re just kind of like trying to sort through everything and figure out our way of doing things,
but at the same time, it’s kind of nice ’cause then we get to figure everything out and
then once we figure it out– – This is what you wanted. This is what we were advising you you need to have to truly be the owners. You finally do have
ownership of your business because you’re running the financials. – It’s like terrifying right now, but we’re like, if we can make it through like the next two months,
this will be good. We’ll figure it out. It’s just making it until then. – I mean this is, but this is what we’ve been working towards. This has been a big year
for you guys, right? You’ve been going through
this process with us and really kind of
learning the fundamentals of running your business
and marketing your business and growing your business, and then the most exciting thing is that you guys got
married and we’re so excited and happy for you and this beautiful life that you’re building together. I hope you don’t mind, but we noticed that you guys had a
GoFundMe page out there to help cover the legal expenses for starting the immigration process. We just wanted to go ahead
and help you meet your goal. So here’s a check for $3,374 to help you meet your legal need.
– That’s awesome. Thank you guys. – Yeah, that’s gonna
make such a difference. – We got to see something
unique in our time with Amelia and Josie. We didn’t really witness a maturation of Savor + Sip as a business. We saw two young entrepreneurs
empower themselves to take control and then embrace what it takes to run a business. That’s such an honest reflection
of who they are as people: strong-willed but eager to learn, passionate but open-minded, resolute but ready to change. These women have been tested before and its given them strength
beyond their years. They serve as an example
to the town of Searcy in so many inspiring ways. – One of our staff
approached us and was like, “Somebody left a note for you guys.” And I open it up and it’s a
card from an anonymous person saying that they are an
LGBT person in Searcy. They’ve just recently started
to come to terms with that and it’s been really hard for them because they’re Christian
and Searcy is not necessarily as accepting as we would like them to be. In the letter, it said that
whenever they come here, it feels like they’re at home and they feel like they can be themselves. That’s not what we started out to do when we opened a coffee shop. – No, I just wanted to
be a business owner. I wasn’t wanting to be a gay business, but when I mentioned it to Josie later, I was like, man, if someone
went out of their way to write this letter, how many
other people are out there that are feeling the same way? It can be the default to feel unsafe and I think no matter what
anyone’s personal beliefs are, I think most people would agree that no one should actually feel unsafe. Just being open to people
and making them feel that they’re welcome and
that they’re safe here to just be who they are. If that’s something that
we are being without even meaning to, I wanna go
out of our way to be that. – Small business owners,
whether they know it or not, are role models. Whether it’s students at Harding that don’t feel like
they can be who they are and are feeling unaccepted, unloved, here’s this couple in
the middle of Arkansas, putting their faces out
there and trying to create something special for the people in town. You know, I’m older than
them and I grew up in a time where I was closeted for a
long time and it’s tough. I just admire them for being who they are and being very courageous. (pleasant country guitar) – Ready to see big results from an email marketing
plan like Savor + Sip? Deluxe helps thousands of small businesses solve their biggest marketing
challenges every day. Visit deluxe.com/revolution
to connect with our experts. – [Narrator] On the season finale of Small Business Revolution, – Hello, Searcy! – [Narrator] Deluxe gets to
work rebranding an entire town. – Everyone’s really planting that flag about how Searcy wants to
be seen moving forward. – [Narrator] And this will
be the biggest challenge they’ve taken on this season. – We all wanna succeed. – The revolution happens by
everybody stepping forward. – [Narrator] Watch the
town of Searcy, Arkansas come together one last
time on the next episode of Small Business Revolution Main Street.