Five Terrible Marketing Habits to Drop in 2020


My name is Cyndee Harrison and I am the
facilitator of the Marketing idea Exchange and I want to share with you
Five terrible marketing habits that should be dropped in the New Year of
2020. Now, before we get started, I just want to issue a really big disclaimer
that nothing in this quick online workshop should be construed as judging!
This is not a “nannie nannie boo boo” kind of thing. It is so easy to fall into
really bad marketing habits. You don’t have to be an archaeologist to be able
to know that marketing today is really really complex. If you are a small
business owner or a small business marketer or leader and you were running
the same business that you are running today just 20 or 30 years ago (not even a
full generation ago) then your marketing would have looked entirely different.
While you focused on the day-to-day operations of your business. One or
two times a year the Yellow Pages representative would pop in, you would
sit down and plan out your Yellow Pages ad for the year and then you check that
box. Depending on your business size and scope, you might also repeat
that same process with representatives from the local newspaper or radio and
television stations. You might even have billboards out on the highway. But what
you wouldn’t do is … you wouldn’t drive out to that billboard on the highway and
take notes of every car passing by and try to determine the ratio of how many
cars passed versus how many people actually stopped and slowed down and and
read your billboard. The surrounding environment the conditions that you were
running a business in just dictated that you kind of had a “set
it and forget it” model for your marketing. It was just naturally a lot simpler and
a lot more straightforward as compared to today when our marketing toolbox is
filled with really complex tactics. Like a real toolbox so some of these
tools work better if they can work independently and they have unique jobs
but others, they work better when they work together like a pencil and a level or
maybe there are some tactics who don’t work very effectively at all unless
they’re paired together like a nut and a bolt. And it is complex and it is
overwhelming and for each one of these tactics that we are presented with there
are all sorts of gurus and experts and we even have peers and people that we
know who will try to get us on board. They’ll say “Man you’ve got to try X! It
really really helped me grow my business” But that may have depended on a ton of
different factors, and so it’s easy to see why business owners and leaders and
people who are responsible for telling a brand story in the marketplace tend to
just find and continue taking that path of least resistance. I mean think about
it, when you find something that works you really want to stick to it. We
forget that unlike the Yellow Pages or a newspaper ad or even a television spot
that once we set it and once we did all the work to think about it, we could
count on the results being consistent whether they were good or bad or
otherwise. We could count on those results based on the way we built the
thing. Nowadays, marketing is very very different and the results for doing the
exact same thing can ebb and flow over time and it just becomes overwhelming.
Facebook is a perfect example. At one time, a business could
post something to their Facebook page and expect that the vast majority of
their followers would see it and consume it and then those folks would tend to
like it which would help other members of their community see it. Now,
Facebook’s own reporting tells us that around 8% of our followers are seeing
our organic content. Think about that! So that is why the habits that we formed
while we were trying to set it and forget it with our marketing need to be
changed and need to be addressed. And I’m gonna share five of them with you here
today. First is getting bogged down with the data. Now we in business all hear
about the importance of data-driven decision making and I’m a fan myself I
say this to my team all the time, that we need to make business decisions based on
the data, so I’m a big believer in it! But what happens all too often is that we focus
on the vanity metrics because the other stuff can just be so overwhelming.
Thanks to Insights for Facebook and Google Analytics we have ready access.
Even the most novice user has ready access to a ton of data, organizing it
and putting it to use in our business is very very complex and difficult. So it
can be really easy for us to just look at those likes and follows. Likes
and follows are critical because they need to lead to revenue growth. But
marketing only matters if it leads to revenue. So ‘likes and follows’ are
only important if they convert to dollars and cents … and they will, but not
by accident! Not without a plan. For that reason,
getting bogged down with the data is the first habit that I want to encourage
small businesses to drop in 2020. Instead, I would encourage you to focus
in on a very short list of key performance indicators or KPIs that you
can monitor and track and, here’s the thing, TAKEACTION as a result of what
you learn. Here’s one simple example that you can do in probably less than 10
minutes. Go to business.facebook.com and access your business page. You’re
going to find the tab for ‘Insights’. Now, full disclosure
once you click insights you’re going to open up a wealth of data and give
yourself permission to come back and revisit it all because there is a
treasure trove there. But let’s stay laser focused go to business.facebook.com access your business page click on ‘Insights’ and then click on
‘Posts’ and what you’re going to be able to tell very very quickly are three
important things that you can take action on today. First, you’ll be able to
see what times of day your followers are online and the action that you can take
as a result is from now on instead of just posting when it’s convenient, you can upload a post when it is convenient for you and schedule it
according to the times that your followers are going to be most likely to
see it and engage with it. That’s number one. You’re also going to be able to take
a look back at the posts that you’ve already shared to the page and be able
to see which ones get the most engagement, the most response. And then,
finally, what are followers in your community engaging with on
other pages? This is a really important exercise that is data-driven but it’s
laser focused and it helps you to actually take action based on the data
that you have access to. Next, video for the sake of video. That is the second
tactic or bad habit that I would encourage small businesses to drop in
the new year and here’s what I mean– the studies and statistics are
overwhelming: video posts to social media get about 120 times more
engagement than a regular text post, so why wouldn’t we go live early and often
on behalf of our brand? But the problem is that because it is so easily accessible we
tend to do so without a real plan. We don’t have a good plan for the beginning,
the middle, and the end of our video. We don’t always include a call to action. We
don’t have a clear purpose. And we can just sort of end up blathering and
that’s going to turn off our audience and really not reflect very respectfully
back onto our brand. It’s going to run counter in the long run to what we’re
trying to build as a brand. Instead, it’s really important that you
take on a video strategy. Live video shouldn’t comprise all of the video that
you share. While it is super important to go live from time to time
on behalf of your brand, it’s also important to share videos that are
optimized for soundless viewing. There is a growing number of people who are
consuming your content who aren’t listening with the sound on for whatever
reason. So it’s really important that you take a break and produce a video and
go ahead and take advantage both YouTube and Facebook (and other social media channels)
have really easy and free ways that you can add subtitles and captions. You can
edit them pretty easily and having those sound off video capabilities is really
going to express that you have a video strategy that’s more well rounded
instead of just hitting the ‘go-live’ button because it
easy. Because trust me, it’s always easy. Now, the third terrible …I keep stumbling on the word “terrible” it sounds so harsh. But this third bad
marketing habit that I really encourage you to drop in the New Year …
let me put it this way: I want you to think of the people that you most enjoy
spending your time with. They probably have a few common traits. But I’m willing
to guess that one of them is that they don’t spend the whole time that you are
with them talking about themselves. They lean in, they ask questions, and they
really communicate to you that they want to know ‘how are you?’ They want to see the world from your view. It’s pretty basic of a concept. And yet, we see small
business owners prattle on and on about themselves endlessly. And some of the
small business owners that I know who are guilty of doing this are the least
narcissistic most kind, humble people that you’d ever want to meet. So why do
we do that? Well it’s important that we shift, because the truth of the matter is
it wasn’t so long ago that communicating our experience–our credentials, our
expertise, was a really important part of marketing. So it’s easy to understand why
we’re doing it, but nowadays you really need to build brands, whether they
be personal brands or organizational brands, that are reflective of your role
and your soul. It’s really important that you tell the story of your business and
your brand from the perspective of how you serve your customers, your clients,
your patients, your audience. It’s also really important that you continually
give value. Your customers today have so many messages and so much noise coming at them from all directions that it’s really important that you add value that
is really going to answer a question that they already have.
It’s also important that when you do storytelling, you make your customer the
hero of your story. This is something that we really cover extensively in the
MIX platform, our coursework spends a lot of time on positioning the customer as
the hero of the story because it’s really not, frankly, something that comes
naturally to us as marketers all the time so it’s something that we have to
work at and grow as a habit and a practice. Finally, just make sure
that you’re constantly communicating ways that you can make their life easier.
Again, you need to center in on what is the burning question that they have. What
is their burning desire and how can you help them address that? Finally, you
just need to convey to them how happy they’re going to be after conducting
business with you. Now the next marketing habit that
needs to be dropped for 2020 is prioritizing Hacks over Humans. I see it
all the time. I see small business owners run a campaign where they’re going to
reward their employees for getting Google reviews. Or I see small business
owners buying followers … I mean there’s just an endless supply of hacks but the
fact of the matter is good marketing is centered on making the human connection
and if you’ll do that and build in digital best practices as part of your
standard operating procedures then the marketing becomes a whole lot more
smooth and natural. Here’s an example of what I mean, I want you to ask yourself
if a member of your team no matter what your business model, if a member of your
team failed to complete the sales cycle and collect a new customers payment
information, how long would you tolerate that? What would your response be
if a team member said to you, “ya know I’m sorry, I just got so busy I let them
walk out with the product and I just didn’t get their information. I don’t
know who they were and I didn’t get their credit card.” How long would you
tolerate that? Most small business owners would not tolerate that for a minute!
And yet, we asked our employees to please pretty please ask customers for
google reviews and then when they don’t when they’re too busy, we just accept
that. We just accept that as being okay. Citibank had a study that they released
that talked about their call centers. The incoming calls to their call
center had been recorded for years and all of their team knew this and it was
disclosed via recording at the beginning of the call. So the incoming caller knew as well,
so it was no secret this call is being recorded. But they made one simple change.They stopped playing the recording to incoming callers alerting them that the
call would be recorded. Instead, they required their operators, their customer
service people, to say aloud “Hi, this is Joe, thanks for calling Citibank I’m on a recorded line.” And as part of their script they had to disclose that
they were on a recorded line. Their customer complaints dropped dramatically
just by that one thing. Just by that one simple change in scripting. You know why?
Because that was a repeated reminder to their customer service representatives
of how important it is that maybe this recorded call will be later
reviewed by a member of my management team. This is a recorded line and so it
is going to change the interaction if I’m in a grouchy mood or whatever.
I better pull myself together and make sure that I take care of this customer
because I am being reminded that it’s on a
recorded line. Similarly, when you make asking for a review a standard part of your every
transaction operating procedure, it is not only going to … listen you’re probably
gonna have to ask 10 maybe 20 folks for a review before you get even one so
don’t hear me say that’s the only reason … but it is going to improve the
level of customer service of every single interaction every single day. It
is so worth it! So focus on the humans not so much to hacks. Finally, the
fifth terrible marketing habit that needs to be dropped in 2020 is “Posting
and ghosting”. So many small business owners are increasingly limiting their
marketing just to Facebook and they are missing so many opportunities.
They are leaving so much money on the table. They post it’s something that’s
easy to access, they can do it from their phone while they’re waiting in the
carpool line or standing in the grocery store and they can post something and
they feel like they’re checking a box. They just feel like you know what ‘I did
marketing today’. I did marketing! I’m good. And it’s easy to understand why. Like I
say, it’s easily accessible, it’s familiar to them, while you’re “doing marketing” you
can also touch base with your kids’ soccer coach or your cousin from
Albuquerque and and it’s just the greatest thing. But let’s look at it a
different way. I want you to consider that fact that I shared with you just a
moment ago that every time that you post something to Facebook only 8 percent of
your followers people who have raised their hand and identified ‘hey I do want
your future content’ only 8 percent of them are going to be served that post.
Now if you’re lucky and it goes viral then obviously that number goes up but
on average that number is still a tiny fraction so when you post to Facebook and you just stop there, then you are denying the
majority of people who have expressed interest in your business the
opportunity to consume that content. It’s terrible.
So instead, let’s look at it this way — I want you to instead begin thinking of
your website as the rock this is the foundation of your brand this is a brand
asset that you own. We could argue the smaller points about where the thing
lives or whether or not you’re holding it in your hand, but for the sake of this
conversation your website is a brand asset that you own and I want you to
think of it as a rock. And being a rock it’s down on the ground it’s not
terribly visible. So I have to do a couple of things — we have to always be
mindful of how this rock is going to show up in search engines so that’s
search engine optimization or SEO, right? There’s all kinds of things we should and could
do to get that rock a lot more visible. But we can also raise kites up into the
air so we take a kite we raise it up into the air and then we tie it down to
that rock now that’s going to get a whole lot more visibility because it’s
way easier to see it up in the air and then the string is going to lead
right back down to that website. Does that make sense? So your website needs to
be the repository of all information about your brand not your Facebook page
because the last thing you want to happen (and this happens all the time in fact you’ve probably experienced this) is I you the last thing you want to happen is
a customer sees something appear in the Facebook feed … maybe you’re having a sale, maybe you’re listing a product that they’d like to look at and they see it
on your Facebook feed but for whatever reason they just don’t really concentrate on it. Later, they go “Ah, what was that?
When is that sale? I’d love to go!” And now they have to hunt and peck. What we
know about customer behavior is they’re likely to go to your website and see if
it’s listed there. And it’s unlikely to be if you are using
Facebook as your primary marketing tool. Facebook is absolutely essential … don’t
hear me say it isn’t! I spend a LOT of time either working with customers or
training members of the Marketing Idea Exchange on how to optimize their
Facebook presence. I am not discounting its impact. It is critical depending on
your business model. But it cannot be the one true source of all information. So if
it’s worth posting to Facebook, you need to ask yourself — is this also worth
updating with a little blog post? And if it’s worth posting to Facebook is also
worth pushing out to our Instagram audience? And if so we need to tweak
those messages (nothing’s worse than just you know cut and pasting or
automatically posting one from another, it’s very obvious to any discerning user).
And then we need to ask ourselves is this content relative to our business
community? If so, then we need to consider putting it on LinkedIn!
If it’s a video then should it be posted to YouTube. We should be considering
these things asking ourselves these important questions. If this content
contains valuable information that has a link or URL is this something that we
should be posting to Pinterest? Listen if you sell products at your business and
you’re not posting them to to Pinterest, you are losing money all day long. And
then Google My Business. Now Google My Business is not
new, it’s been around for a long long time. And you should have claimed your
Google my business profile by now, but the capabilities of Google my business
are increasing all the time. If anything that you are posting to any of these
social media channels you really need to also be posting to your Google My
Business profile because there are increasing opportunities. Word is getting out a little slowly and it is only slowly
being adopted by most of the peers that are your local competitors. I would
really encourage you that anything that you post to social media, be sure
that you are also posting to your Google My Business page. And then finally email
marketing. It is so surprising how many small businesses don’t have a robust
email marketing system in place they’re posting posting posting to social media
and they’re just overlooking the statistics that tell them that they’re
missing the bigger audience. It is remarkable to me how commonly overlooked that is. If you only had to say 20 minutes a day to spend on your marketing,
then I would recommend that you skip … use that insights exercise that we just
talked about a little bit ago, find out what days your audience is most active
and just post on those days … invest your time on the off days into growing
things like your customer database. Because remember, your customer database and your website these are brand assets that you own (and again, own is a funny word
when we’re talking about digital assets) but they are assets that belong to you.
Facebook, social media channels, Twitter all of these all of these other channels
they do not belong to you and you have zero control over how your content is
delivered there. So spend some time investing into building your house
on the land that you own so that would be, instead of posting and ghosting,
instead of looking at Facebook as the be-all end-all, see it for what it is: It
is a tactic. In summary, use the data that you that you have available to you only
when you are going to commit to taking an action that leads to revenue. Always
post, whether it’s video or other content, when you have value to share. Posting for
the sake of posting is so 2019. In your storytelling, aim to answer questions
like how it’s going to feel and how glad you’re going to be that you did business
with us. Make sure that your customer is the hero
of your storytelling. Focus on connecting with humans instead of hacks. Don’t waste
your time on workarounds or tricking the system. Make sure that strong digital
tactics are a part of your regular standard operating procedures and again
Facebook may be critical but it is not a free-standing marketing strategy. It’s
like that bolt and the nut in your toolbox
they really need other tactics to work together to maximize your outcomes. I
have a free ebook that covers each of these five terrible marketing habits in
greater depth and I would really encourage you to download your copy of
it and share it with your team. It’s going to help you keep all of these
things at the very front of your mind throughout the year and then if you have
questions or comments want to explore these further then I encourage you to
join our private Facebook group. It’s easy to find, just go to Facebook and
explore groups. It’s called mix daily inspiration for
telling your story in the marketplace. I’ll tell you just really briefly a
little bit more about the Marketing Idea Exchange about our community we are a
membership-based group of like-minded business owners and leaders. 70% of small
businesses manage their own marketing and so if yours is one of them then you
may be one of us. The Marketing Idea Exchange is really really
straightforward. We are a membership. It costs ninety seven dollars per month to
be a member. This gets you access to all of our content. We have coursework, we
have calendars, that again are aimed at helping you make the most effective use
of your time. So we have calendars that have social media prompts some of them
have the wording and the graphic already prepared for you so you don’t have to spend any time thinking
“I’ve got to make this up as I go” we are a very strategy-focused organization and
so we try to streamline and remove obstacles for you. Effectively telling
your story in the marketplace so you can grow your business and transform your
life so you have access to our community, our coursework, our calendars, you have
access to coaching — we have a help desk. So anytime that you get stuck on
something, then you can just reach out to us and it’s our job to help you overcome
that hurdle or connect you with a resource that can. And then if you’re
wondering well who the heck is Cyndee and why does she speak with such
authority? What gives her the audacity to talk to me about marketing? She certainly
doesn’t seem like one of these online gurus that I’m always getting fed ads
for in my newsfeed. I’ll tell you a little bit about me. When I was a little
girl growing up in East Tennessee, all I wanted to be was a mama and a
schoolteacher. I am proud to share that after marrying my college
sweetheart, I was able to achieve both of those goals. We met at school. We lived in
Atlanta, Georgia for some time and then we moved our family to Detroit, Michigan
convinced that we would absolutely hate it and only live here a year. And that
was 20 years ago and I don’t want to live anywhere else!
I started as an educator and got a project really just by a friend of mine.
Ahe had just launched and an electronic medical records business and this is
about 25 years ago so it was it was very much like trying to sell a microwave to
a caveman — there was a lot of misunderstanding and people just didn’t
have any idea of what this was. The concept of having a medical record on a
computer was entirely foreign. And there was a lot of opposition and and of
course my summer break was coming up, I didn’t have children at the time, and she
says to me “I just need someone who can come in and help break down this very
complex product into smaller more digestible pieces. I need somebody to
help tell the story of what it is we’re trying to do.”
So that was my introduction into marketing. And it was also the beginning
of the end of my career as a teacher. And I have worked in some capacity in
marketing ever since. I’ve spent a lot of time in marketing agencies I have also
spent some time in Director of Marketing roles and throughout that time I have
also owned a couple of small businesses on my own including the one that I own
now as a marketing agency here in Metro Detroit. I’ll tell you a couple of projects
I’ve been involved with. I’ve worked with nonprofit foundations — this was a project
that I managed everything from a logo redesign and website launch
to collateral, we even produced a hardcover book. I worked with an
organization that had an entirely new concept in senior living this was such a
comprehensive project. I oversaw the team that
implemented the logo all the way up to hosting and facilitating townhall
meetings where we explained this new opportunity for this community. It was a pretty unique situation I spent a lot of time with auto dealer marketing. At one time I
was heavily involved in that market. You talk about learning a lot of fast and
furious lessons for best practices in marketing, just go work in an auto dealer
because the competition is insane and always a lot of fun.
Of course, I’ve done a lot of digital marketing. I still am heavily involved I
have several projects, in fact, and I’m so excited because one of the projects that
is a client of mine has Google Ads that my team has been overseeing for
them for several months was just selected to be a part of the Google
Acceleration Program which is only offered to just a tiny select few of the
many many many countless advertisers who are a part of Google’s platform. This is based on performance — t’s like performance and possibility. So the
awesome thing is … I am out there. I am doing this every single day. Every single
day, I am connecting my clients traditional and digital and PR in order
to get results for them and then I am able to bring all of those lessons
learned back to the MIX community and share them as best practices. Now I am a
big believer in the importance of good community relations and one of the
things that I really enjoy teaching as part of our Marketing Idea Exchange
coursework is media training and how to build that rapport with the local media
and then of course what to do if you find yourself in the unlikely but also
really really intimidating situation of having a negative media experience my
heart is in training and that’s why all of the coursework that’s a part of the
Marketing Idea Exchange is supported with resources and templates and case
studies. I cite my sources, I offer books, and insights, and you never
have to feel like this is one “gurus” approach or this is one person who was
successful in one experience and this this is all just all of your eggs
are in this one gurus or expert’s basket. It’s not that way at all. I offer you
what I know, and then we collaborate and we share
from our peers because all of these marketing tactics are shifting and
changing and the results are are moving all over the place it’s a constantly
moving target and it always has been, but that is increasing at an
unprecedented speed I really don’t know any other way that anyone could
singularly claim that they are keeping abreast of all of these things. I’ll tell
you really quickly just about the Nexus of the Marketing Idea Exchange it was
2008 and I had a large book of business full of small business owners and
leaders a lot of those auto dealers and we were terrified. Metro Detroit was hit
first and particularly hard by the economic conditions and I just wanted to
help. I knew that the advertising tactics that
we were doing were working, you know, in large part, but it was a
terrifying time. Nowadays, being an entrepreneur is like almost a cult
hero. But in those days, it was a terrifying seat to find yourself sitting
in. So I invited some folks to lunch and I just wanted them to connect with
one another and to feel that they weren’t alone. And that was the beginning and end of it, or so I thought. But once we got in that room, and people started sharing their
stories and sharing the simple … a lot of a lot of cheap and free and easy tactics
that had helped them. Then we began to work together and as a group, we survived
those terrible economic conditions and we thrived. And actually … this is the only
I can’t believe it, but this is the only remaining invitation that I could come
up with, but it was a reminder that we did this for four years and you
know, it was the most meaningful thing and I loved every minute of it. And
then one business that is local to Detroit needed some help.
I was actually between client meetings and I was with a colleague and we drove
past a pawn shop and he goes “Whoa!” He’s running the car off the road
and he’s like “I didn’t know where this place was! We have to go in!” And I
have never heard of this reality show that’s being filmed in Metro Detroit. I
have never been in a pawnshop, what the heck? So we walk in and that was how I
met American Jewelry and Loan and the Gold family. And Les, in this picture
here was in the midst of writing what would go on to become a New York Times
bestselling book. My colleague, by the way, was so
starstruck we walked in and he turned to me and he says “Get their business!” and so I start attempting to do exactly that. So I start reaching out to them and
little could I have predicted that I would end up
spending almost six years with them! In addition, to I was able to be
involved in his New York Times best-selling book tour including his
appearance on Good Morning America in the middle of Times Square which was an
amazing project to be a part of. I also was responsible for just the day-to-day
marketing and advertising on behalf of their three local stores and we did some
incredible things. We were regularly on Good Morning America, CNN, The Today Show, and then of course there were limitless international opportunities. It was a
wild wild scene and it was so wild, in fact, that my local hometown paper wrote
I wrote a news story about my wild job and I loved every single minute of
it … including this minute. Now this is a picture of me having walked onto a live
set in Italy. This is the number one morning television show in all of Europe
and it was live streaming to millions of people and I walked right on, thinking
that they were on commercial break and actually it’s a pretty casual set so it
probably would have been just fine except for the fact I have no poker face.
And so I always have to laugh that’s one of my most embarrassing moments! But all
good things must come to an end and of course that includes reality television
shows. And so, I started thinking… you know … What’s next for me? And so, on February
6th 2019, I launched MIX: Marketing Idea Exchange in a new forum. It’s online, now
the technology is obviously a whole universe ahead of what was ever
available to us back in its original form. And it has been incredible! Our
founding members have been so helpful and we have really tested and proven our
approach so that we can build something that is an unprecedented value to our members and the people who take a
chance on us and become a member of our community. Speaking of community, I just
added Nicole to the MIX and should you become a member of Marketing Idea
Exchange! I’ve known Nicole for years and have
loved her and you’re gonna to grow to know and love her too. And then another
thing that’s coming up for me in the year 2020 is I’m also going to be
involved in the editing of a magazine for the pawnbroking industry (so see, I
still get to have a lot of fun with that industry that I spent so much time in!). That’s the Marketing Idea Exchange in a nutshell and I guess what makes me …
I am the facilitator as I’ve mentioned and unlike most small business owners
learn marketing that really works as a part of running their business for me
it’s all I’ve ever done. When you market on behalf of
yourself (this is true for my own business too) when you market on behalf of yourself, you’re pretty forgiving when things
don’t go so well. But for me, my experience in marketing is that my success is my paycheck. And if I put together marketing campaigns that fail for my clients either today or over the past 20 years, then that is the end of that client
relationship for me. That’s the end of my paycheck. And so when I talk about
measures of success for marketing tactics, it’s because I really know that
has paid my bills. I have helped raise my family based on the results that I’ve
been able to get for clients. So I take these things very very seriously. That’s
not to say that MIX is the right fit for everyone. In fact, I invite you to visit MarketingIdeaExchange.com. I’ve got a whole list
here that I know you can’t read right now but there’s a whole list there of
who it is and it’s not a fit for. If you want to learn more, it’s easy to get in
touch with us just schedule the time and we’ll very happily take you on a tour of the
platform and answer any questions that you have and then of course there’s
always a 30 day free trial money-back guarantee. There’s never any questions
asked. So that’s a tour of Marketing Idea Exchange, a little bit more about our
history, and about me. I invite you again to download the e-book I really
hope you enjoy it. I’m so grateful to spend this time with you today and I
will look forward to seeing you in the MIX!

Online Banking for Business: Paying Bills & Managing Payees


Welcome to Online
Banking for business! This module shows
you how to pay bills and manage your payees using
Online Banking for business. To pay a bill,
click the “Pay Bills and Transfer Funds”
link on the left hand
navigation menu. Enter the “Amount” of
your bill payment… select the “From”
and “To” accounts… and select the
date of your payment. Then click “Submit”.
Check the details of your payment
and confirm the transaction by
clicking “Confirm”. Your transaction
is now complete. You’ll see a
“Confirmation Number” like the one shown here;
that’s your record of payment. To pay multiple bills
at once, click on the “Pay Multiple Bills”
link on the left hand navigation menu. Enter the “From”
and “To” accounts and the amounts
of your bill payments. Then click “Continue”. Check the details of
your payments and confirm the
transactions by clicking “Confirm”. Your transaction
is now complete. A “Confirmation Number”
for each transaction is included,
and it’s your record of payment. Adding and managing
payees is also fast and easy. Click the “Manage Payees”
link on the left hand navigation menu. You’ll be taken to the
“Manage Payees” screen. It’s where you sort your
payee list and add, edit or delete payees. To add a new payee,
click on the “Add Payee” link. Enter the name of
the payee you want to add and
click “Search”. Next, select your
payee from the search results and
click “Continue”. Now enter the
“Account Number”. This is the account,
customer or payment identifier provided
by the payee you are paying. Click “Continue”. The “Add Payee
Confirmation” screen shows the information
you entered. Check that the
details are correct, and click “Confirm”. Congratulations,
you’ve successfully added a payee! To edit a payee,
click on the “Manage Payee”
link on the left hand navigation menu. Select a payee
and click “Edit”. You can now edit
the payee name or account number. Click “Continue”. The “Confirm
Payee Information” screen shows the
edited information. Check that the
details are correct, then click “Confirm”. The “Edit Payee
Completed” screen shows that the information
has been successfully edited. To delete a payee,
click the “Manage Payee” link on the left hand
navigation menu. Click the “Delete”
button beside the payee you wish
to delete. The “Delete Payee
Confirmation” screen displays the details of
the payee you are deleting. If it’s correct,
click “Confirm”. The “Delete Payee
Completed” screen will show that your
payee has been successfully deleted. And that’s it, you’re done!
Not business as usual! RBC for Business

She Left Behind A 6-Figure Salary To Help People With No Money | Inc.


– Being a female founder in
the financial services industry is actually everything to me. I feel like it’s been an
industry that’s needed change for a long time, and I love
that I get to be a new voice in a very old, antiquated industry. I am Shannon McLay, founder
and CEO of the Financial Gym, a physical place where you
can go to kick your assets into shape, and your bad
money habits to the curb. I grew up in a small town
on Long Island, in New York. It was a blue-collar neighborhood. I actually grew up in a HUD house. I didn’t know it was a
HUD house growing up, but my parents couldn’t afford a home. I loved growing up in that community. When I was 14 years
old, I got my first job. I wanted to make real money,
I wanted to work with adults, not children, so when I was 14
years old, I was with my mom and we walked into this bagel store, and they had a help
wanted sign in the window. I worked the weekends
and in the summer times, I worked 6:00 am to 2:00 pm, and I did that job until college. I have always been a type
A, overachiever, always. I loved getting good grades in school. I loved being the teacher’s pet. I enjoyed college like most college kids, although unlike most college
kids, I also worked a lot. I started working at
Best Buy as a cashier, and I did that for the
last two years of college, and I remember I was working on my resume ’cause I was at the process
of applying for jobs. I wanted an investment banking job, and when I was talking
to the career counselors, they were asking what else I did, and I said I work at Best
Buy, but I’m just a cashier, it’s no big deal. And they said, well how often
are you working at Best Buy? And I said, I don’t know,
between, depends on the week, between 35 and 40 hours a week. He said, wait, you work
35 to 40 hours a week, essentially a full-time
job, and you have a 3.6 GPA in the business school, you
need to put that on your resume. And I had interviews with
Goldman Sachs, Morgan Stanley, Merrill Lynch, all the
big investment banks. Every single person asked me
about that Best Buy experience. I had six job offers before
Thanksgiving of my senior year, and I took an offer with Bank of America to work on the trading
floor, after college. I was 22 years old when I started working on the trading floor at Bank of America, and I loved it. I found it very exciting, I
found it very challenging, there were 265 people
on the trading floor, and only 15 of us were women. I liked to joke that my favorite
women’s bathroom location is on a trading floor, never a line, it is like a ghost town in there. So, I cried a few times in that bathroom. When I first started working
on the trading floor, one of the other, the seniors managers, told my boss, thanks for
decorating the trading floor, meaning that I was something
to look at while I was there. There was a happy hour
where I was called a bitch because I was doing better
than my male counterpart. So, there are plenty of stories,
and I pushed through them because there are also really
so many exciting things that happened in my career. I was given a number of opportunities. I worked on trading floors for the next 10 years of my career. So, at 33, I became a financial advisor, and to work with me at Merrill Lynch, you had to have $250,000 in assets. I ended up, in that period of time, becoming the worst financial advisor ever, because I was building this
business of pro bono clients, that I loved. I loved the people with no money, and I was working and less enthralled with my high net worth clients. And I was doing that on the side, and I literally was doing
that for a period of time until I came to an a-ha week of my life. I had a meeting with a
woman, a pro bono client, and I did a financial plan
for her, these secret plans, and at the end of the
meeting, she stopped, she looked me in the eye, and she said, you know you’re saving my life, right? And it was, the a-ha happened. It was this, everything
came to me at once. I said I need to build a
business for people like this. So, for the next two years of my life, I left Merrill Lynch
to start building this, and those were some really dark years. I left this six-figure career
to help people with no money. The 401k was wiped out,
no personal savings, I literally had nothing, it was a very low moment in my life. When we first raised money
for the Financial Gym, we had 126 clients and our
revenue was about $72,000, and as of last month, we
have over 2,000 clients and our revenue is $1.8 million. People ask me all the time,
what is the Financial Gym, what does it look like,
what are you doing there, are you on treadmills, barbells, is it pure bar, what is it? And I always tell people,
our workout equipment is wine and kleenex. We go through a lot of it here. We want our clients to feel comfortable. We know that they’re sharing their financial dirty
laundry with us all the time, and it’s highly emotional. Seventy percent of Americans are living paycheck to
paycheck, so they are not alone, and that’s what we see, and
we want to create this space where people can come, bring
their dogs, bring their kids, bring their friends,
however they wanna come, and just work on their
financial challenges.

Reset passwords with Office 365 for business


– [Instructor] As the
admin for your business, one of the common problems
you’ll have is employees forgetting their passwords. With Office 365, you can reset it for them and even set it up so
that employees can reset their own passwords. To do this, sign in to
office.com with your work email. Then choose admin. Under users, select reset a password. Choose the person who forgot
their password, then select. You can auto-generate a
random password or create one. Let’s choose auto-generate, but leave this checkbox selected, so they will have to
create their own password when they sign in. Then reset. To get the new password to this employee, write this one down or email it. You can send it to yourself as the admin, and send it to the employee’s
alternate email address, like a personal account where
they can see the password. Then send email and close. As you can see, this could
become time consuming every time someone forgets their password. A better approach is to let everyone reset passwords on their own. To do this, go to settings,
then security and privacy. And choose Azure AD admin center. Go to users and groups, then password reset. Choose all, then save. Close the Azure AD admin center. The next time one of your
employees signs in Office 365, they’ll be asked for
additional contact information, an alternate phone
number or email address. That way, if they forget
their password again, they can have a new one sent to one of the addresses they provided. And you don’t have to fix it for them.

Working in the heat


This short presentation will provide you
with some tips on how to work safely in the heat. Heat, whether seasonal or part of the normal working environment,
is both a health and safety hazard. In the Northern Territory, there are no specific limits under the
Work Health and Safety Legislation on the temperature to which workers can be exposed. Because of this, working in hot conditions demands constant
monitoring of your personal cooling system, along with monitoring your workers. If this is not managed correctly, you or your workers risk
suffering from a heat related illness, such as heat exhaustion or heat stroke. This causes loss of physical
performance from your workers and productivity. The symptoms of heat exhaustion can range from dizziness or weakness, thirst, heavy sweating, to headaches or nausea. Heat stroke, being the most common heat related illness, occurs when the core body temperature rises and the body’s internal
systems start to shut down. Sweating stops and the body can no longer rid itself of excess heat
which affects the internal nervous system, along with potential damage to organs and in worst circumstances, even death. Take the time to stay hydrated and healthy. A few things to consider when working in heat include ensuring the PPE you supply to your workers is suitable for the
type of work they are doing and the amount of sun they are exposed to. Consider supplying a hat, sunscreen and protective eyewear. Rotate work schedules to avoid the hotter parts of the day. Arrange for more workers to do the job so it gets done quicker. Ensure that your workers have constant access to drinking water and are drinking enough throughout the day. Other drinks such as coffee, soft drinks or energy drinks
are not considered suitable to keep workers hydrated. Take regular breaks under shade where possible or even in an air-conditioned break room if one is available. Keep in mind that some workers are more susceptible to heat than others. It is important to know the personal factors that may increase the
risk of a worker developing a heat illness such as medical conditions, obesity, physical fitness and lack of acclimatization. Ensure that workers monitor their urine colour. Your urine should always be lighter in colour. If it’s darker or more towards a yellow or orange colour,
you must hydrate immediately. If you recognise that you or another worker is beginning to suffer from a
heat related illness have them rest in a shaded place and drink cool water, and remove any
unnecessary clothing or PPE. Contact a nurse, doctor, ambulance service or first-aid officer if the
symptoms do not reduce quickly, or if symptoms of heatstroke become present. For further information and guidance on how to manage heat in your workplace, contact NT WorkSafe on 1800 019 115.