MSc Digital Marketing students work with the London Wildlife Trust

How do you engage young people with
wildlife? This was the challenge London Wildlife Trust set for me and my fellow
students. They knew they had to reach them online and through social media but
wanted to know if they were cutting through the noise. We visited one of the
LWT sites, Woodbury Wetlands, to make sure we understood the challenge. We could
combine the theoretical and practical together. So it’s not only about staying
in class and learning particular skills but it’s also very much about applying
them outside of college. The London Wildlife Trust is a NGO based in London.
I might be working for an NGO and help the world be a better place.
The funny part was trying to explain what a badger was everyone now knows what a
badger is and looks like. We discussed our ideas and teams and shared our ideas with the LWT. What
are the key message that you want to deliver to your target audience? It’s
interesting for us to think about what we’re doing I’m gonna see it through
their eyes that’s been very valuable for us. We analyzed the data, researched best
practice, and then share our ideas with the LWT so that more young people can
discover amazing spaces like these feel like you’re doing something but not only
benefits our selves with our education but doing something good then people
should be aware that this is around us

DIAL IT UP Hosts Discuss Marketing Fundamentals | Scorpion Studios

(rock atmosphere music) – Hello hello hello, and
welcome to Dial It Up where we’re talking about all things franchise, marketing, and business growth. I’m your host Jamie Adams. To my right, Jordan Wilson. – Slappa da bass! (laughing) – Yes he is, yes he is. To my left, Miss Julia Cook. – I’m in charge. – That’s true. – That’s very true, yeah. To my far left, Mr. Patrick Crawford. – Thank you for letting me into your home. It’s beautiful. – So today we’re gonna be talking about marketing fundamentals, so you can think of this as our version, Dial It Up’s version, of marketing 101. – Yeah. – We’re gonna hit on
some very basic things, we’re gonna tell some stories, right? But I guess let’s start
with a basic definition, actually a scholarly definition– – I was gonna say, yeah,
and I’m ready for it. – Scholarly definition
of what marketing means. Our resident scholar is of course… – It’s not you, so. – It’s definitely not Patrick. – Cool, okay. – It is in fact Julia. – I have notes. – So Julia, why don’t you lay out a very scholarly definition of
what marketing means. – We’ll go with the
expert definition here. – I love that, let’s do it. – [Julia] The expert
definition of marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. – [Patrick] That’s a lot of ings. – [Jordan] A lot of ings! – That’s a very in-depth,
scholarly, expert definition. – You’re welcome. – Yes, thank you. – We’re all thankful. – Now Jordan. – Yup. – I’m gonna need you to break
this down for the laymen. – You need the resident layman. (laughing) – I do, yeah I do. Our audience needs the resident layman. – Luckily I’m here. It’s making sure
consumers know who you are and know what to buy, if they’re trying to buy what you’re selling. – Okay, I can get on board with that. – Yeah, that makes sense. – I’ll get on the board with that. I appreciate it. – Okay, so I wanna ask another question. Patrick, what was your first experience that you can remember
as a kid in marketing? – Lemonade stand. – Yes. – [Jordan] Of course. – [Patrick] 10 years old. – [Jamie] So you actually
had a lemonade stand. – I had a lemonade stand,
ran it with my sister. Co-owned, you could say. – [Julia] Had fun. – [Jordan] We will. – [Julia] Smart move. – We had a marketing problem. – You did? – [Patrick] Yeah. – Let’s hear it. – This is gonna be good. – We got some professionals. – We were on a cul-de-sac. Which for you non-English
majors is a circle. (laughing) So we were in a
cul-de-sac, and when you’re in a cul-de-sac you don’t
get a lot of traffic. That’s a problem. – [Julia] True. – You don’t get a lot of traffic, you don’t get a lot of business. That’s marketing 101. So what we had to do is get some posters. – [Jamie] Okay. – [Patrick] My sister. Better handwriting, better creativity. – [Jamie] Smart. – [Patrick] Beautiful posters. Took them down to the intersections coming into the neighborhood, coming out of the neighborhood,
telling them where it was. – [Jamie] Yup. – [Patrick] Advertising the price and what they’re gonna
get when they get there. – [Jamie] Okay. – Lemonade. – Revenue through the roof. – Of course. – Through the roof. I’d say 100 X just from that move. – Wow, that’s, okay. – So posters? – Posters. That was it. – All right. – In the right places,
during the right day. – Listen, listen, I had a little bit of a different approach
in Julia’s lemonade stand. – [Patrick] Oh is that what you called it? – No, but that’s what I’m calling it now. We didn’t have a name,
we had a similar problem. We’re not on a cul-de-sac, which actually is French for bottom of
the bag, but that’s fine. – Cool. I guess you’re a French major too. – Wow. – Anyway, so what happened
was we didn’t have enough traffic, so we actually moved our stand down to the big street there. – [Jamie] Smart. – [Julia] So we did that where there’s a lot of traffic, well we noticed people were driving kinda fast
and are they actually gonna read the sign,
I don’t know, so I had the idea to make the sign
the shape of a lemon. So with yellow paper in
the shape of a lemon. – [Patrick] That’s better than mine. – But Patrick, I was 12. – Yeah, that’s two years on me. – [Jordan] That’s true. – In dog years that’s 14. – Basically I was an adult compared to, so that was what got us… – All right, so we got posters. – Yup. – You can think of that as a billboard. – Yup. – You moved real estate. – I did. – Which is a key of
marketing for some people. There are a lot of franchise businesses where the location of your business is key to getting traffic, right? – Yeah. – And you did billboards. – Yeah. – And then you got a
really specific kind– – Better billboards. – Wanna make sure you
know this is lemonade. Lemon. – Okay, all right, Jordan. – Yeah, so I did a lemonade stand, but I won’t tell that story. – Oh okay. – He’s still traumatized. – I mean who hasn’t, right guys? (laughing) – [Julia] Wow. – So we did car washes, right? So when you’re in high
school or middle school and you had either a church event that you’re raising money for, or your local soccer
team, all those things, you had to find a way
to get cars to come in, so you’d go to an empty
lot or find some McDonald’s that would let you in
the back just wash cars. So you always see the kids right? They’re standing on the one side trying to get people to come in. Well I figured out this is a problem. Because there’s another side of traffic. – [Julia] It’s true. – [Jordan] Maybe they don’t
know about what we’re doing. – Missing out on market traffic. – So we took the posters,
went to the median, both sides, making sure
that both sets of traffic are coming in, and can I
say something real quick? – [Jamie] Yeah. – If you are that guy
or gal that’s driving by a car wash, and you honk the horn, but you don’t drive in to give them that $5 donation, you’re wrong. (laughing) – You’re a bad person. – I gotta be really
honest, I can’t remember the last time that I saw any kids waving flags to pull in for a car wash. – Oh brother, I saw it
last, school was out. It was summer. That’s why– – Did you get a lot of traffic in? Did you bring them in? – Have no idea, but it felt like I did. – [Patrick] Yeah, good. – Couldn’t measure it. – That’s all that matters. – So your marketing was just the signage. – Signage. – Plus good ol’ feet on the street. – I think feet on the street. Making sure I knew exactly where the consumers were gonna be. – Literally, feet on the street. – Almost died. That’s fine. – [Julia] We’re good. – Okay, for a very short
stint I mowed lawns. – [Jordan] Okay. – Not a target audience problem. ‘Cause I lived on a street in a town of a couple hundred
people, but there were only seven or eight houses on the road– – Huge lots too. – Big yards. – That’s a lot of mowing. – My lawnmower was a tractor. – Oh wow, okay. – That’s not a lawnmower,
that’s a tractor. – You had to sit and drive? – [Jamie] It didn’t have a canopy on it. – [Jordan] Oh, you got sunburned. – [Jamie] I got sunburned, yes. – [Julia] This does not
build character at all. – Hang on, hang on, the only marketing I could do was just go knock on doors. I couldn’t sustain a healthy business. – Seven houses. – [Jamie] With seven potential customers. – Makes sense. – Was just not big enough for me to keep my business alive, therefore
I had to shut the doors. It was unfortunate. – Tough break. – Okay, so moving on from that, let’s fast-forward to today, right? What would you do different? What would you do different today? In 2020 you’re starting a lemonade stand as a 10 year old, 12 year old, you were in college washing cars. – Yup. – No I’m kidding, high school. (laughing) – Maybe college too. – Let’s talk a little
bit about what we may do different from a
marketing perspective today. – Well I think easy, at least right off the bat, it goes to social. I would go to Facebook and let everybody that is friends of mine know where we’re gonna be, what we’re doing, and the why behind why we’re doing it. – [Jamie] Okay. – To have that draw into why you need to come to our car wash. – Okay, cool, cool. Good ol’ status update. – Status update, post that out there. – What about Instagram? – You might as well. – Gotta get the ‘Gram! – I’d selfie it, I’d also do a story of me in the median
saying please come help. – Love that. – Or else. – [Jordan] Yeah, exactly. – Okay. Patrick, what about you? What would you do differently? – I think social’s really key. I think also, look, hearing Julia’s story, a better sign. At a certain point I think my signs would stop making a difference. Probably go out there and
refresh them, you know? Probably make better signs. Better usages, put them
in more intersections, get more traffic in those other places– – [Jordan] Would you give them a deal? Would there be incentive to come to yours rather than Julia’s? – 100%, yes. – Don’t drink Julia’s
lemonade, drink Patrick’s. – Wow! – Calling out the competition? – It’s different in a way. – It’s extra sugary. – Oh. If that’s what you like. – Okay, Patrick, would you
do anything on social media? – [Patrick] Yes. – Would this draw you into social media? – 100%. That would make me– – So what would you do? Give us an idea. – I think video would
be a big play for me. – Okay. – I’d give a nice little
user generated content video of where I am, what I’m up
to, the situation at hand. Probably showing somebody drinking and awesome, refreshing glass of lemonade. That’s good lemonade. – That was actually not very good. – I liked it. – I thought it was pretty good because– – I bet Julia can one-up you though. Julia, what would you do differently? – Okay, so I know exactly what I would do. – She’s got a plan. – Yup. – She always does. – So as a parent, as I
am, people are worried about sugar content, they’re worried about your kids are gonna get
all, they’re gonna go crazy. Well not with Julia’s Organic Lemonade. – Wow, she went with a great word. – Organic. People love organic. – So I’m gonna market to moms. You want your kids to
have that same experience that you had growing up drinking lemonade, but you don’t want all
that bad stuff in it. – [Jamie] Okay. – That’s why you need to come
to Julia’s lemonade stand. ‘Cause we have only the
finest quality ingredients. – So you would go all the way down to the heart of the value proposition. – Yes I would. I’d go after those moms because I’m a mom and I only want the best for my kids. That’s all parents do. I want my kids to enjoy the summer, I want them to stay
hydrated, it’s gonna have a nice electrolyte balance in it as well. It’s not just lemonade, folks. – You asked for a one-up
and you got a one-up. – Yeah, that was a big one. – I sure did, but how would
you reach those people? What would be different? I gotta believe that you just wouldn’t draw another picture that
looks like a lemon right? – No, I’m not gonna draw a lemon but just says organic on it, no. – [Jamie] What would you do? – What I would do is I’d make sure that I’m posting in the mommy groups, local mommy groups, the
school Facebook groups. – [Jamie] Okay. – Say like hey, we have
this new fun thing, you can have your kids come
and make lemonade with us. It’s a great family activity, so I’m all over social media right now. Especially on Facebook and Instagram because that’s where the
moms are being right now. They’re on their phones,
they’re looking around, they’re gonna get their
kids some Julia’s Lemonade, it’s gonna be a great family activity. – People searching lemonade near me? – They’re not probably searching that, but if they were to search that– – My neighborhood does. – Lemonade, oh god, lemonade near me! (laughing) – So that’s a good, your near me deal is actually very relevant
to what I would do. I didn’t really have access, I couldn’t just jump in my car
and drive through town, but what I could have
done today is I could have launched a search campaign on Google. So that anybody in the town of Coushatta, Louisiana that went– – Shouting out. That’s a Cou-shout-out. – But people in Coushatta
that search for a landscaper or someone to mow their lawn on Google, they’re gonna get an ad to my website. With my picture on it,
with my tractor on it. Not mine, it’s my dad’s tractor. – [Julia] They don’t know. – Me on a tractor, targeting those people. And then I do the same
thing, I get out on Facebook, I post updates, I probably start a business page on
Facebook, start some ads. – Yup. – Right? It’s crazy to think
though that just 25-ish, maybe 30 years ago for a couple of us, me, that these things we’re talking about, these new ways to market,
did not even exist. – Right. – Right? The difference between
what you could do now, if you owned a lemonade
stand, or if you were running a car wash, or
if you were mowing yards, the way that you can reach people now relative to what we had access to then is just completely, it’s mind-blowing. – Yeah. – Right? So that begs another question. With all these places to
market or advertise today, because you could still
throw up the posters, you can run out in the
street like you did. – Yup. – Then you got these others hundreds, maybe thousands of other places on the internet that you
can market and advertise. With all these choices, and
probably a limited budget, how do you figure out what to do? Where do you start? Julia. – Yeah, you need to start at the bottom of our friend the marketing funnel. – Okay, the marketing funnel. – Yeah. – So for a quick
refresher, if you’ve never heard of the marketing
funnel, hopefully you have, but if you haven’t, the marketing funnel starts at the top with awareness, the very top of the funnel, right? That’s making people aware of
your product and your service. Moving down into the consideration stage where people know who you are. They may be thinking about buying your product or service. And then finally the bottom of the funnel, the purchase stage,
where people are actually in the market actively looking to purchase your product or service. – I put a little dollar sign. – [Jamie] Okay, so you’re
saying you would start targeting people when
they’re ready to purchase. – So, right, so if I
have a limited budget, and I’m a small business, this is where I need to be living
right now because I wanna make sure that, okay, it’s not to say that people shouldn’t
be aware of who I am, of course that’s all
important, but if I have limited funds, I wanna
make sure I’m putting those funds in a place where people are ready to buy right now. – [Jamie] Okay. – So I’m gonna put that into maybe some paid search because that’s usually the place where someone’s typing in, you know they’re ready because they’re typing in that they’re ready. That’s where I’m gonna put my money if I have a limited budget to spend. – [Jamie] Limited budget,
you start with paid search. – [Julia] Yes I would. – [Jamie] Okay, all right. Patrick, what about you? – I mean look, you’re
exactly right on that, but there are some free things, you’ve got a limited budget, there
are some free things that you can do to build awareness. Especially you’re coming into a market where people don’t know who you are. You can build an audience through social like we were just talking about. Your car wash, your lemonade stands. Going out there, putting content, what you’re doing, who you are, and putting it out there,
creating that yourself. Without having to put a lot of budget. You can put a little budget behind it if you wanted to kinda boost that. – Okay, so everybody’s clear on what that means when we’re talking about it, what do you mean when you say boost? – Yeah, so you can post things, right? Anything online. Facebook, Instagram, whatever it is. – Okay, yeah. – But if you want more people outside of the ones that you’re just friends with, or those that are following you to see it, you can put a little bit
of money behind that. – Little advertisement? – They’ll see that outside of the group that already knows who you are. – Okay, yup. – You build out a little further, hopefully they like it,
they’ll then follow you, then you start to build that audience a little bit organically at that point. – Okay, so hypothetically then, you would go to maybe Facebook or Instagram and you would post some content first. – Yup. – You post an update or two. – Yup. – You would boost that post, targeting people in your neighborhood. Probably cost a little bit of money, you could probably do
that for 100, 200 bucks. – It really can be pretty inexpensive. – Very cost effective, yeah. – And then everybody that lives in your neighborhood on Facebook or Instagram is gonna get served your ads. – That’s right. – Okay, cool. Okay, Jordan. – Yeah, so I think those two are the main. I think those two are the main things that you have to go do, but we’re talking about feet on the ground? – Yeah. – I think it’s something
that gets neglected still that is a huge thing,
being a new franchisee out in the community, they
need to know who you are, what you’re doing, why you’re doing it. I don’t think that means going and passing out fliers all the time, but it does mean to go be
involved in the community. Understanding different organizations that are in your community. Putting yourself there,
sponsoring certain things that you can with your limited funds. People wanna relate you to your brand. I met that guy, so even if I don’t need his or her service yet, I know that he sponsored my kid’s baseball team. I think that that’s something
that we forget about. – Yeah. – Having feet on the ground. Something you can do that
doesn’t cost any money. – Okay. – And I think with franchises especially people are always a little bit skeptical when a chain or a
franchise comes in, right? – True. – That’s true. – When you do those
things at a local level, it brings that authentic piece to it. – No, I think that’s right. Consumers feel sometimes
that it’s a corporation. What they don’t realize is that franchisee lives in your neighborhood. – Yeah. – He’s a local owner. – It’s your neighbor. – Exactly right. – You’ve got to, as a franchisee, I think it’s so important, you’ve gotta go let those people know in your community that you’re there and that you’re a part of them in this neighborhood. – Yeah, and it doesn’t cost you anything to do that except for your own time. – That’s right, that’s it. – And it’s time well spent
because that’s, look, we’re going back to our friend the funnel, you’re getting that
awareness and that leads directly down to the dollar sign. – Which is what you want! That’s why you got a business! (laughing) – All right, so listen
guys, we talked about some things that we would do
if we had limited budgets. Where we would start with our
marketing and advertising. So I think everybody’s
pretty clear on that. But what are some common
things that we see in the marketplace specifically around the franchise community? – Yeah.
– I have one. – Oh go ahead. – Oh no. – No no, you. Julia! – No, I insist, all right. (laughing) – [Patrick] I was wondering
who, I was getting tired– – Everyone knew here that I was losing. – Anyway, the thing that
always comes to my mind is, a big pitfall mistake that you can make is thinking that cheaper is better. – [Jamie] Okay. – [Julie] And your marketing is your foundation for your growth. – [Jordan] That’s right. – So I don’t know about you, but I’m not building my house on that
quicksand puddle over there. I’m not gonna do that. – Because it’s cheap. – Yeah, it’s like oh well
you could get this lot for five cents, but it’s
a pile of quicksand, hey! It’s like I don’t want that from you. Patrick, stop trying to sell it to me. – I will. – Yes, okay, thank you. But point being, if you
do that, you may end up having mistakes that are
created along the way, things that aren’t set up correctly and it’s just gonna hurt you in the end. You’re gonna have to spend
that money again to fix it. Now that may be worse
case scenario, but there’s that saying that people say,
you get what you pay for. – Yeah, yeah. – And same thing for your marketing. – Yeah, there’s this
misnomer that businesses sometimes think they can
save their way to growth. – Yeah. – And you just can’t do that. – No, you can’t. – It’s not a mindset
that will work for you, will pay off for you in the long-term. – Yup. – Maybe one out of 100
businesses will figure out a way to do that magically,
but most of the time– – [Jordan] Not sustainable. – It’s not sustainable, right? It’s not Field of Dreams. If you build it, they’re
not gonna just show up. You’ve actually got to invest. – Yeah you do. – Sometimes you gotta spend
more money than you’re comfortable spending,
to be honest with you. That’s just the reality of the situation. But more times than not, if you find the right marketing channel, you find the right partners to
work with, they’re gonna deliver value relative to what you spend. – That’s right. – Except one thing, okay,
I got an issue here. – Okay guys! Is it that time? – [Jamie] I got an issue. – It’s that time, let’s hit it. – Yes, here’s my issue. Here is my issue. My issue is guarantees, right? So I told you there are lots of ways that you can spend money in good ways, and sometimes spend more
than you’re comfortable with spending, to market
and advertise your business. – [Jordan] Yup. – But when you hear about guarantees, if you ask someone hey, can you guarantee that if I invest this money with you, that you’re gonna deliver
X result, and they say yes, I guarantee it, run to the hills. – Hills. Get out of there. – Bye! – Listen, here’s the thing. It is stunning to me today, it’s stunning, the number of times I see business owners make that decision, they
listen to that sales pitch because they wanna believe it to be true. – Yup. – Right? They don’t wanna take on the risk of having to market their business and maybe not have a guaranteed outcome. They gotta take a little bit of risk. They don’t wanna do that. They wanna fall for the guarantee. It happens all the time. You guys see that? – Yeah, you’ve gotta take the risk. In every decision that you’re doing there’s a little bit of
risk that’s involved. – Yeah. Marketing is, in essence you could look at it as almost like a gamble. There’s a risk involved. You’re putting this in there, there’s no guarantee necessarily that you’re gonna get it back, you can set things up to be as good as possible, if you start your mind in the terms
of guarantees, absolutes, must have this, really all you’re doing is you’re setting yourself
up for disappointment. And we don’t want that for any business. – But it doesn’t mean you can’t have expectations, goals, all of these things that need to happen, because somebody should be guiding you into those things. – Yes, yes. – But they can’t promise you those things. – Expectation talk should be happening, but guarantee talk
should not be happening. – We should unpack that for just a second ’cause I don’t wanna mislead a business and say that you shouldn’t go into any marketing or advertising decision and not have some level of expectation on what the outcomes you’re gonna see are. Because look, in 2020,
especially when you talk about digital marketing,
people that you’re talking about should be able to give you some good guidance on if you run this type of campaign, you should
expect some results in this range, over this period of time. – [Jordan] Yup, that’s right. – So you should expect that, you should have those conversations, but the moment that words like guarantee
start floating around, more times than not if you gamble on that you’re gonna get burned. – I did a 30 day weight
loss guarantee once. – (laughs) How’d it go? – And you look great. – It, well, it didn’t work. But you know what I thought? They guaranteed me, but what I realized is it was all on me. It was my own program. (laughing) – Yeah, I mean you gotta eat the food. – [Jordan] Exactly. – That’s right, that’s right. – Didn’t eat the food. – Didn’t follow the meal plan. – Had Papa John’s last night. – I ate all the Cheetos. – [Jordan] Exactly. – So guarantees, bad idea. – Guarantee’s out. Bad idea. Jam Drop, don’t follow– – And that’s a Jamie Adams guarantee. (laughing) – Touche. Touche, all right. – [Julia] That guarantees are bad. – Okay, so let’s move on,
so we talked a little bit about cheaper is better, that’s not true. Don’t fall for guarantees. What are some other things,
some other traps to avoid? – Yeah, I think this one happens a lot because it’s easy,
especially a new franchise coming into a territory, to
look at your competition. – Okay. – And say hey, they’re
doing this, this works for them, and I’m gonna
do the exact same thing. – [Julia] Right, yeah. – So it is a good idea to
look at your competition and know what they’re doing,
but to copy it exactly is the wrong move and we
see it happen all the time. Take our lemonade stands. Let’s say, you know… – I can see this is gonna get heated. – We’re both in Canada, okay? – Oh, my homeland. – In the neighborhood, I don’t know what we call them, probably a province. (laughing) We’re both in your province. – In province, British Columbia. – We have our lemonade stands, okay? I put my signs up, you come out with your beautiful lemon sign. – My lemon sign, lemon sign. – The worst thing I could do is go hey, here’s also a lemon sign, okay? ‘Cause I’m gonna lose out to you. But I should take that
concept and go okay, look, she really did
something better than me, and I can look at those
things and try to do something even more creative
than you at that point. – Yeah, but that’s your– – That’s exactly how you
should look at the competition. Learn from them, don’t copy exactly, really take that, improve upon it. There’s lots of, we’ve talked about there’s tons of options out there. Choose any of them and
really try to top it. – There’s only one Julia. – [Patrick] There’s only one Julia. – I will say this. I think for our generation and younger, authenticity is massively
important to them. – 100%. – They wanna see something that’s real, they don’t care about, they can sense fake so quickly, and you’re not
gonna get it past them, and once they think your brand, or what you just put out to them, is in any way fake, you’ve lost them. You’ve probably lost them for good. – Yeah, like every brand,
right, has some level of natural authenticity to them, right? You can’t, a franchise, when you start selling franchisees, you’ve developed your business enough to have some level of authenticity, something
unique about your brand. – Sure. – The worst thing that
a franchisee can do, like you said, is get intimidated or try to copycat exactly whatever it is. – Competitors. – Now you did make an
interesting point though. There are some things, there
are some perhaps methods. – Yeah. – Some different types of
marketing and advertising, maybe channels, that you see competition having success with, and you should take advantage of those things. – Of course, yeah. – We’re not saying if Julia’s running a successful PPC, paper clip campaign– – Well that means don’t do… – You should be running that as well. – Yes. – Yeah. Don’t duplicate the ad copy. – No, don’t just copy and paste. – So along the same line,
talking about impersonations, and making yourself look like your competition, I’d like to see Patrick do his best impersonations of us. – Oooooh! – Wow! – Would you? I don’t know if I want that. (laughing) – Oh we definitely are doing this. – Yeah, yeah. This is obviously something
that we’re advising not to do from a marketing
and advertising standpoint. – And we’re about to show you why. – Yeah, we are gonna show you why. – Exhibit A. – Exactly. – That felt bad. (laughing) They’re just setting me up for failure. – I think we’re the ones
who are gonna miss out. – I think this is gonna be good. This is gonna be a great lesson on why this doesn’t work. – Yeah. (laughing) – And I’d love to be that example. I can’t wait for this. – Good. – So Patrick, who’d
you like to start with? – Just honestly, the closest one to you. – Julia? – Yeah.
– Yeah. – Oh my god. – Did you have to think
about that for a second? – Yeah, okay. All right. – Let’s do it. – Hi. I’m from Canada and I’m scholarly. Listen to my big words. Califragilisticexpialidocious. That was pretty good right? – [Jordan] Six out of 10. – I’m laughing, so. – [Patrick] Good, that
makes me feel better. – I gotta be honest with you, I’m gonna give that a
two and a half out of 10. – Thank you. – I wasn’t proud of it. I’m not gonna lie to you guys, I didn’t feel good about it. – It wasn’t very good, so
demonstration number one of why impersonating your
competition does not work. – Yeah. – Patrick, let’s see your
impersonation of yours truly. (gasping) – [Jordan] Jam Jam! – Jamie? – Do a Jam Drop, Jam Drop. – Oh, you wanna see a Jam Drop? – I do. – Okay. Okay guys, listen. We’re talking a lot of things here. Fundamentals, which has
fun, which has funds, but don’t get it confused,
this is not easy. And nothing makes me
angrier than when these guys make jokes when I’m trying to be serious. (laughing) You guys understand that? – That was pretty good. – [Julia] Oh my god, oh my god. – I’m going nine out of 10. – Yeah, okay, I felt good. Also I have a beard. – Okay, he actually did it, okay. – I’m gonna give eight
and a half out of 10. That was pretty good. – [Julia] That was good. – Now let me end it with Jordan’s. Hey guys. I got a lot of stories. I’m Jordan. And look, yeah, the camera adds 10 pounds. Who cares? Scoo-ba-de-doo, boo
doo, ba doo doo ba doop! (laughing) – Okay, all right, okay. All right, this is good. – I loved it. (laughing) – I’m gonna give him a
solid nine out of 10. – [Jordan] No doubt. – He’s doing a great job,
I’ll give him an eight. – I gotta tell you
guys, that is very nice. And I’m so sorry, I should
have done yours better. – Yeah, but it’s hard. – It is, you’re the hardest one to do. – I know. – Yeah, it’s true. You wanna take a stab at Patrick? – Now listen, now listen. Hey, hey, hey. Cool cool cool, cool, cool. (laughing) – Oh very good. – So I’m gonna make
some jokes and I’m gonna make some 80s and 90s music references. – Oh yes. – And what I’m gonna do is I’m gonna talk about Louisiana, and then we’re all gonna make Louisiana jokes. – Oh Ryan Phillippe, Cruel
Intentions was great. – Patrick goes at it like
a combo of all three of us. – That’s definitely Patrick. – It sounds like an attack on all of us. – I think we’ve all learned a lesson through this exercise. – Is that we shouldn’t do that. – [Jordan] Correct. – Because it’s bad all
around and everyone’s sad. – Live audience loved it. – So here’s the key, here’s the key, let’s bring this back in,
let’s bring this back in. While some of the
impersonations were better than others, I think
we can all agree there. – [Jordan] We would. – None of them were the original. And you don’t wanna fall
into that trap as a brand. – No. – That’s right. – You don’t wanna fall into the trap of impersonating your competition. As close as you may come, and you may even get some short term gains from it. We got some laughter
from what just happened. – Sure. – Right. – But the payoff in the end, if you’re not just being yourself and
you’re not figuring out your own path, it’s not gonna serve you and your business, or your
customers for that matter. – No. – That’s right. – So guys, couple quick wrap-ups. Again, lots of places
that a business today can choose to market and
advertise their business. There are the things that were around that we talked about, what are called traditional marketing and advertising. TV, print, radio, maybe newspapers. There’s the good old
getting on the street. Getting connected with your neighbors. – [Julia] Yeah. – Getting out in your neighborhood, getting involved in other organizations. – Going local. – Then there’s all
these other newer things like the internet where there are hundreds if not thousands of places that you could choose to market and advertise. So do your research, understand where the pro and cons of all those things are, and then based on your
budget, make a determination where’s the best place to start. – That’s right, there’s no excuse for you as that franchisee, even
with a limited budget, not to be marketing yourself in some way. – [Jamie] You gotta be. You gotta be. – Don’t be in a marketing cul-de-sac. – No. Don’t do it. – Stay out of the cul-de-sac. Look, reach out to your franchise, reach out to your franchise or reach out to other franchisees, find out what’s been successful for them, what’s served them, and go try to model that
in your own unique way. – And remember who your customer is, remember who your client is, and you know what that journey is, so think about what that journey is,
where they’re gonna be, and make sure you’re there too. – Yup. Couple things to avoid,
just on the quick wrap-up. Cheaper is not always better. As a matter of fact cheaper is most of the time not better, right? You can’t save your way to growth, you gotta invest, sometimes it’s gonna make you uncomfortable,
but you gotta do it. Avoid the guarantees, all right? – [Julia] Don’t do it. – [Patrick] That’s a guarantee. – [Jamie] Don’t (mumbles),
avoid the guarantees. And be authentic, don’t
impersonate your competition. Find your own path and
chart your own course. – [Jordan] Perfect. – [Jamie] What else guys? – Back to the basics, I think we did it. – Back to the basics. – Putting the fun in fundamentals. (laughing) – You did. – Putting the fun in funnel. Marketing funnel. – Wow!
– Boom! – Wow, I don’t have anything there. (laughing) All right, so until next
time, thanks so much for tuning in to Dial It Up. On behalf of Jordan,
Julia, Patrick, and myself, we appreciate you watching, we look forward to seeing you next time. Until then, have a great day. – Peace! -Thanks for letting four strangers into your house. I don’t know how often you do it We’re not judging. but if you liked it hit the subscribe button hit the bell and get notified for future episodes

John Hagel at i4j: The (Painful) Big Shift to Meaningful Work

We’re in the middle or even early stages of what I would call the big shift. A fundamental change in our global business landscape. The reason I’m here at i4j is basically one of the key elements of this big shift; these changes that are going on is that the current jobs we have, I believe, are increasingly threatened, and so the transition is potentially a very painful and strained one, and I think the question is “can we ease the path in terms of innovation to create new jobs and to make the existing jobs more sustainable?” The way we have defined work in large companies; i’m talking about traditional, large companies. I mean, we wanted efficiency, so we wanted predictability, we tightly specified the activities, all the activities. We standardized all the activities and we tightly integrated all the activities. What we’ve just done, if thats the way we define work a computer algorithm. Thats what a computer algorithm does. So I think the question is “what are we defining as work?” And the way traditional companies have defined work “yes, robots increasingly will do that far better, and more reliably and predictably than we humans can.” So large, traditional companies; one of the ways I characterize the shift is moving from a model of scaleable efficiency, which is that model of tightly defining the work and standardizing it, to a model of scaleable learning where basically, the reason you come in together in a large company is because you’ll learn faster. And in a very tangible way, one thing that a company can do if they took that seriously, is apply design thinking and design methodologies to the work enviroment and say “if accelerating learning and performance improvement is my primary goal, what would the work environment look like? How would I redesign that? Not just the physical environment, but the virtual environment, the management systems, the entire worker experience? How would I redefine that, so I could accelerate learning?” It would change the structure, it would change the connections; I mean, one of the key issues, if you take scaleable learning seriously, is, the famous quote by Bill Joy, “no matter how many smart people you have within your organization, just remember one thing, there are a lot more smart people outside your organization.” And so if you’re truly committed to scaleable learning, you have to find ways to connect, move beyond the four walls of your enterprise, and connect out, so that you’re learning faster with a lot of smart people that are not in your organization. From our experience, look in the U.S., look in Silicon Valley, look in even western economies in general; its not there, the scaleable learning. the most interesting scaleable learning by large companies, is actually being done in China and India. But here’s an example, A company called Li & Fong. Who’s heard of Li & Fong? Turns out in the apparel industry, they’re a big deal. there revenue is about twenty-three billion dollars, and growing very rapidly; double digit rates. They operate; their customers are apparel designers and basically they take care of everything from sourcing of raw materials through all the stages of production to delivery. To whatever retail distribution center you specify anywhere in the world. Interesting thing is that Li & Fung does none of that, themselves. They operate through a global network, and it is truly global, everywhere in the world, fifteen-thousand business partners. We spent a lot of time interviewing those business partners, and we asked them one key question which is “why are you part of the Li & Fung Network?” Without exception, without prompting, the answer we got back from every one of the partners we interviewed, “because we learn faster as part of the Li & Fung Network, than we ever could on our own or as part of anyone elses network.” I’ve interviewed a lot of partners of western companies, I have never gotten that answer. This is playing out over time so we are still in the very early stages of this. But one of the interesting things that we find is if you shift your focus from scaleable efficiency to scaleable learning, now it actually fosters a degree of collaboration, where it’s not a dog-eat-dog world. Part of the issue with the way capitalism is operated in the scaleable efficiency model, is there is a given set of resources, and the key challenge is who’s going to get what portion of those resources. If you move to a scaleable learning model, now the resources are going to expand rapidly because your learning and adding more and more value to the marketplace. It definitely changes the power dynamics. I mean I think one of the key things that we see in this big shift is again, if you think about traditional companies, yes there focus was on shareholder value but there focus was also just on, defining the role, and your job as a human being was to fit into the role. Now in this new model of scaleable learning, its actually much more about the individual, and what does the individual need to learn faster? And the organization has to mold itself around the individuals, and again, the fastest learning occurs when you have collaboration, not when you have an individual sitting in a cubicle, somewhere all by themselves. I think increasingly, it offers the potential through new kinds of platforms to draw in people who have been marginalized in the past.

Three tips to ensure a customer focus in manufacturing marketing | Need-to-know

Nowadays, in order to stay competitive, manufacturers must embrace digital marketing. Digital marketing can seem like a huge and daunting task, but one key piece of advice is to put your customers at the heart of everything you do. Knowing who your customer is and what they want is at the core of any successful digital marketing campaign. This video will look at three ways you can ensure that all-important customer focus in manufacturing marketing. Firstly, conduct detailed persona research. This will tell you who exactly your customers are. Don’t assume you already know this. It’s possible that your typical buyer is changing, or perhaps their attitude is changing, or their characteristics might change from country to country, and therefore having this open mindset is very important. Research what your target persona’s motivations and pain paints are, so that you can target them with a highly specific solution message. This will allow you to create more tailored content that is more likely to catch their attention. Secondly, find out which social networks your customers are on. In most countries, the leading B2B platform is LinkedIn, followed by Twitter and Facebook. However, this isn’t the case worldwide, so if you’re targeting international markets, make sure to research if there are any local platforms where your customers might be present. If you’re targeting clients in Russia, you should know that LinkedIn is currently banned in the country. In China, however, LinkedIn is quite popular, but there’s also another popular platform called Maimai which has about 50 million users. Knowing which social networks your customers are on is useful because it’ll tell you where you need to share your content. And finally, focus on how your products make your customers’ lives easier. When you’re promoting your products, you should emphasise the benefits of your products in your messaging, not just their features. The distinction between features and benefits might sound straightforward, but they’re often confused. For example, a feature of an MP3 player could be that it has 1GB of storage, but not many people fully understand what that means. However, if you instead put forward the message that the MP3 player will put 1,000 songs in your pocket – which is a benefit – that is a message that many consumers will immediately understand and take on board. Can you think of any other tips on how to ensure a customer focus in manufacturing marketing? Let us know in the comments below! And remember, we have a more detailed guide on this topic on our training platform. Check it out using the link in the description.

5 tips for digital marketing success in 2019.

Hi guys you are watching Oksy Vlogs and
today I want to share with you five tips for digital marketing success in 2019 tip number one today every business can
use influencer marketing it doesn’t matter what you sell and what you offer
everyone can be an influencer today we all publish something on social media
you don’t need to be a celebrity to become an influencer and today brands
prefer to work with smaller niche influencers rather than with people who
have million followers this way they make sure that they target authentic
audience who is really interested in their product and services the tip
number two is you need to win attention of your audience with live
video today human attention is a very valuable resource there is so much
information around us that it’s so difficult to stand out so you need to
start incorporating live videos into your marketing campaigns but you need to
understand that if you have nothing special to show better don’t do a live
video the video should be at least 10 minutes long you need to engage with
your comments that people ask with consumers reply to their questions and
you need to pay attention to live audience and the replay audience and
advertise video to both of them start using purpose-driven marketing don’t
create content that just sells, you need to talk about some greater purpose
so choose your position show who you are use emotions to build relationship
with your audience start movement of your community and continue building it
there are some special techniques that big brands like Apple and Google use so
if you want to go bigger you need to start using them as well the first one
is go horizontal when you acquire a paid customer offer them a variety of
products and services then retain your customers by using a subscription model
create interesting campaigns and leverage your ceo or founder as a brand and
optimize your marketing strategy for four big tech companies Amazon Google
Apple and Facebook and the tip number five if you don’t have sufficient funds
for content creation don’t worry because today you can create great content on a
budget first of all you need to know your customers’ needs and goals one of
the best strategies to create content on a budget is to run a user-generated
campaign because you will get free authentic and really engaging content
today you can shoot great videos and photos just using your mobile phone so I
advise you to identify trends via influencers on buzzsumo platform and
create relevant content so guys these are five digital marketing tips on how
your brand can succeed in 2019 if you have any questions please let me know or
if you want me to cover something special in my next videos write down in
the comments below and I will see you in the next video bye bye

Promoting Your Work

(coins dropping) – [Narrator] Music on Spotify, check. Artist page, looking great. Now it’s time to kick back, relax, and– (record scratch – You can’t just put the music out there and expect for something
magical just to happen. You gotta fight for attention. – [Narrator] This is Troy. He runs Creator Services. – This is one of the
first times in history where artists can have a direct
relationship with audiences. – [Narrator] Social media can
be a direct line to your fans, but you gotta know how to use it. Singer/songwriter TRACE, – Hey guys. – [Narrator] Has her
social media game on point. – Fun fact: I landed my first tour by creeping (laughs) on social media. It sounds worse than it is. I think it’s a public
intimacy that I’ve decided to kind of lean into,
and you kinda have to. I plan Instagram by first
looking at my calendar. So if there’s any cool
studio sessions, film dates, interviews, or creative meetings, I kind of think what visual
would look cool with that that I could share with someone. – [Narrator] And of course, there’s always your personal network. For more on that now, introducing– – Introducing the boss, Ricky Ross. – [Narrator] Hey, that was my line! – Nah, I had to make sure I let you know. How you promote your work is
you always start with your team and whatever’s closest around you. I could release an album, at 3 a.m. in the morning
I’ll be looking to see if some of my friends posted it on IG. Oh, he ain’t posted. Write him on that list. – [Narrator] And that’s keeping it 100. Okay, let’s talk to Mike Posner. – Are my feet in shot? – [Narrator] Nope, they’re not. – What about now? – [Narrator] Okay, now they are. So tell us how you use your network? – When I put out a project, I just go full-court press all in. Texting and iMessaging all
my friends about the record and asking them to share,
asking them to post about it. – [Narrator] Sounds like a good use of call to actions or CTAs. For more on that, here’s Drew and Bryan from Creator Services. – Up until recently,
Bryan had a crazy cliff. – Coiff.
– He shaved– – Coiff or cliff? – Cliff.
– Coiff. – Cliff?
– Coiff. – Is it called a Coiff? – A cliff is something you fall off. – [Narrator] Okay, so what’s
the best way to use CTAs? – It’s important for you
to think about social media as an avenue to drive a
regular traffic of people into your artist page. – You need to direct fans what to do. It’s like if you were selling
a record, a tape, a CD many years ago, you would
tell them where to buy it. Same with Spotify. You
tell fans, potential fans, where they need to go
to listen to your music. – [Narrator] Hey, Ariana and the Rose. – What’s up? – [Narrator] How do you
use CTAs to get followers? – I want fans to follow me, so
I try to give them incentives and a call to action
so that they feel like when they follow me, they’ll
be getting things back from me, whether that’s music or merch or anything. We use the platform as a way to give back to fans for following. – [Narrator] Using a follow
CTA is a great thing to do before you release music, too. Because once your fans hit follow, they’ll always be in the
know once your music drops. And once your release is out, tell your fans to add
it to their playlists. Once you’re in their playlist, they’re more likely to
listen to it over and over, which makes it more
likely to get picked up by our editors and algorithms
for even bigger playlists. And don’t forget about Spotify codes: scannable codes that link
fans to your song, album, playlist, or even your artist page. – We’ve seen artists put
them on posters, post cards, flyers that they hand out
at gigs, stickers, confetti. – Necklaces?
(laughing) I don’t know if that works. – I’ve been giving out cards that have the Spotify codes
on them at my live shows so an audience can love a
song, hear it at the show, and then go listen to it
on a playlist on Spotify. – One way to think about your audience is there’s passive listeners
and there’s active listeners. – [Narrator] Here’s Dave. – Hey. – [Narrator] From Artist
and Label Marketing with his take on it. – Everyone is at one point a passive fan. It’s just whether or not you convert that passive fan to an active fan. Once the song is out, like
the moment’s not over. What else are you doing? Are you reminding them? Are you telling them a week later? Are you telling them in a different way? – [Narrator] Makes sense. But how would you say in
that in four words or less? – Be interesting and engaged. – [Narrator] Smooth. Well, good luck spreading the word. And catch ya later.

Twitter Marketing Tutorial – Part 1

Hello, and Welcome to Episode 1 of the
Virtual Assistant Technologies FREE Twitter Marketing Video Course. Over the course of this video series,
we’re going to be looking at a few of the elements that make Twitter such
a powerful social media marketing tool. “What is Twitter, exactly?” Twitter is a micro-blogging service
that started several years ago as a simple means of instant communication
amongst like-minded individuals, this enabled them to share ideas,comments,etc. no matter where they were miles away, or
right down the street all instantaneously. This quickly became one of the modern
standards for communication amongst peers and has grown to mammoth proportions. So, how can a successful Twitter
campaign work for your business? While Twitter started off primarily
being used for personal communications like text messages it has since been
adopted by forward-thinking businesses, small business owners & entrepreneurs. Utilizing a social media vehicle such
as Twitter, companies have been able to successfully get the word out about
their services, keep their clients updated with the latest company news and events,
tradeshows, special offers and promotions, and gather new clientele through
digital word-of-mouth, etc. Since Twitter is so easily accessible
from convenient internet browser plugins to smartphone applications, to SMS
texting services it’s easier than ever to keep in constant communication
with your peers and clients. Many of us now act upon impulse,
and are less patient when it comes to keeping “in the know” that’s why
we do so many things on the go.. read the news, check the weather report,
send email from our smartphones while riding in a cab, sitting at lunch,
or even standing in line. Now that I’ve painted that picture;
think about your prospects, your new leads, even your existing client base how
much of an advantage can you gain, how much leverage do you now have
over your competition when you can keep in constant contact with your clients?
That being said.. Who’s to say that your competition hasn’t
already implemented this strategy? This is one of the things that makes Twitter
such an extremely powerful tool to have an once business strategies.
So what you waiting for.. Go out and get yourself a Twitter account
today if you don’t already have one. If you do already have one, perhaps it’s
time to utilize it to its fullest potential. Here are some examples taken from of a couple
of case studies we’re currently promoting: One is a cutting-edge medical device
design and manufacturing company. And the other is, the Owner of
Virtualssistant Inc. “Craig Donnelly” We’ve just started to promote both Twitter
accounts over the past couple of weeks, using various unique Twitter marketing
strategies that are specifically designed to increase the list of people we’re
following, the people who are following us, and ultimately driving more
traffic to our targeted websites in the shortest amount of time as possible. Throughout the course of our campaigns,
we have been rigorously testing optimizing, and re-optimizing the dynamics
of each of these accounts so we can maximize the results
and as well as productivity. In today’s online marketplace, it’s important
to stay up-to-date with current trends and as the rules change regarding viral
marketing tactics, search engine optimization, promotional give-aways, etc.,
it becomes even more critical that you stay ahead of the game,
and ahead of your competitors. Join us for the next episode.. where we’ll be discussing how to
define your target audience. Until then, I encourage you to go ahead
and sign up for your free Twitter account if you don’t already have one,
and follow us:

You Ask, I Answer: Marketing Opportunities on Tiktok?

Christopher Penn: In today’s episode, Jeremy, so I’m curious to know your thoughts about Tiktok. Are their marketing opportunities there for brands? Or will that end up killing the platform? Well, can’t really kill a platform with marketing. I mean, it like any platform has followers and fans, if you don’t follow, somebody’s not going to see their stuff. And the best stuff that makes it to the front page, even without you being logged in, is not going to be your marketing stuff. So as with any social media platform, it depends on your goals and your audience. So what are your goals? as a marketer? Are you trying to build awareness, which is one thing that Tiktok is really great at? Are you trying to do lead conversion? Probably not the place to do that? More importantly, what’s your audience? Tiktok we know very little about the platform other than what was in a leaked ad agency. Deck a little more than a year actually about a year ago, in which it said that of its 600 million users 550 million we’re in Asia, mostly China, about 30 million users at the time in the United States. And the demographic skew very, very young 13 to 24. Is that your audience? Is that the audience you’re going after? If it is great? If it’s not, then you know that for some brands, and for some companies and some products, that that’s a slam dunk. That is exactly the demographic that’s exactly who they want to be in front of. And that’s exactly who they want to appeal to for other brands. That’s, that’s totally useless, right? It’s totally senseless. There’s no reason to be there. And now, this is the important part. Can you serve the audience there? So a lot of marketers a lot of companies make the ridic This mistake that they just start throwing their stuff out there Hey, check out our thing Hey, learn all about us and things and nobody wants that right? on LinkedIn that’s called a pitch slap, right? So the moment you connect with somebody, she gets slapped with one of their sales pitches, nobody wants that. Can you as a company? Can you as a marketer, make the kind of content that does well on Tiktok? Can you make things that are funny that are silly that are music related that are are maybe not the most, you’re serious content, but really just really good entertainment? Can you serve the audience can you give your audience what they want, not what you want as the marketer but what they want. Many, many, many brands struggle with this. About the only brands that don’t really have a hard time with that as much our entertainment brands where their mission is to entertain to give you entertainment in smaller doses. hopes that you’ll then upgrade to the larger doses on you know, their whatever their paid streaming app or services. And so when it comes to Tiktok, can you create content that resonates with the community that blends in with the culture that’s already there? many brands can’t do that. They just can’t they’re their own internal culture is so stuck on being self centered, that they can’t make that pivot. That’s why a number of brands have done really, really poorly on any network where there is a strong subculture like Reddit, for example, Reddit has a very clear, very strong subculture neither right or wrong, but if you can’t fit into the Reddit crowd, you will do more reputation damage than good, right you will get roundly mocked, you will get strung up metaphorically and it will not benefit your company. The same is true of Tick tock tick tock has a culture It is a very specific color. There’s a clear culture in it. And if you are not able to blend in with it and align the the content you create with that, it’s not going to go well. So as with any social network, any new, any new audience and a new environment, you’ve got to do a few things. Number one, sign up for it number to secure your name, right? That’s pretty obvious. And then spend a whole bunch of time we’re talking weeks or maybe even months. Just watching, just watching, just listening, paying attention, making notes to yourself, of what is working, what’s not what is popular, what makes it to the front page or the front of the app. What trends Do you see. And after you finish your period of listening, then you can start your period of engagement, which is commenting and making friends and networking, things like that. And finally, you start creating, right? That’s the sequence in which you tackle any new environment. It’s very similar to, you know, good old anthropology where if you’re trying to observe a society, you spend a lot of time on that observation. You spend a lot of time on that note making you spend time building relationships first, and only then do you start trying to be an active participant in that society if it’s even appropriate to do so. Obviously, for anthropological studies, it is not. But for social media marketing, that’s the way you’d want to go. The worst thing you can do is just start throwing the same crap that you put up on YouTube on Tiktok. Because again, at best, you’ll be ignored at worst you’ll be causing actively damaging your brand’s reputation. So that’s the thing. Try it out. Is there a marketing opportunity there? Maybe Maybe not. Is the Chinese audience your market. There are certainly any number of resellers and fulfillment companies and things like that, that are based in China, if you want to reach them, that might be an interesting way to do it in a language and environment where you are not. You’re not as constrained. Certainly, there are apps, you know, for example, like red, that are very, very popular in China, but you had better speak Chinese to use Tiktok doesn’t have quite quite a strong language barrier. But if your audience is there, give it a try. See what’s happening and then make the decision like is this a place that we could meaningfully provide value? So that’s the answer. I think there are some marketing opportunities for me personally, no, from my company, not right now. But maybe down the road. As always a good question leave your follow up questions in the comments box below. Subscribe to the YouTube channel on the new newsletter will talk to you soon. want help solving your company’s data analytics and digital marketing problems? Visit Trust today and let us know how we can help you