How to Make a Growth Chart!


Hey everybody, today we’re going to be making a growth chart for your family so you can take it with you wherever you go and it’s super cute So let’s get going I went online and looked up just Chevron pattern and this is actually even close to the colors that I want but it’s not quick the thickness So this is what I’ve done. I have a this is a stencil Sheet thing make your own stencil thing and now what I’m doing is as you can see I’ve already drawn Let’s see on here and all the way down here and instead of drawing every single line like I didn’t draw on this one because I actually want it to be a little bit thicker when I put it on the board, so I’ll just start again and I basically just done this to be able to get exactly the thickness that I want and exactly the pattern without having to go in and do it mathematically because I’m leaving like that It’s just easier. So why go through the trouble so this is where I’m at right now, so to finish I had, well I had just had it down here and lined up with everything to finish this top part I just unattached it and moved it down To another row to be able to get it perfectly all the way up to the top right there. So now I have my stencil and it’s going to work really well, I’m just going to take this Put it on my board and that will be the pattern that I have on when I’m completely done, so now I’m just going to go ahead and paint the board white and then I will get my color that I want to put on top of that. That’s just a little bit bluer than white, and then I’ll have that of my cute background. Okay, so I just spray-painted, put the stencil over this part down here and I just did the stencil over this part right here and now I just print up the stencil from right here, i’m gonna turn it on to this part here It’s windy all of a sudden So anyways, now that I’ve put it over here I’m just gonna line it up, you can see with with this arrow thing right here And then keep going up to this point and then I have a paper under here to make sure I don’t spray it on anything that I shouldn’t be spraying on and then I’ll just continue doing this until I’m all the way up to the top of the board And I don’t even think I’m going to need to do it two layers because this is pretty thick and it looks good just that way so that’s what I’m gonna do and we’ll show you when it’s done Alright so, I am going to put the measuring marks on here of like you know One foot, two foot – and I’m going to start it off by measuring at 6 inches off of the ground because we want to have if there’s a molding on the ground or you know, you don’t want it to set all the way to the floor because you don’t know if it might be popping out on the wall or if that makes any sense. So anyways I’m going to start it at the six inch mark and measure up from there, so here’s the first foot Just make little marks One foot two Right one And so on all the way to the top Okay, I am eating M&Ms No, I’m done measuring it out. You can see, thanks little marks all along the side So that is like exactly like what a ruler has on it Except for it’s a giant ruler anyways Now I’m going to paint it. Paint each little line black, and then we’ll see if I add anything else out. After that, i’m not even sure yet All right, so I have just went on the computer, found the font that are like sort of the numbers that I’m putting on here and then I like put it up to 5 like 200 or some things and then printed that off and then I cut out each individual number and this is what I’ve done so far, I just cut out them and then traced around So I have all these that are ready to go, ready to repainted and so anyways this is, I just kind of estimated just like guess where I want it to go and then trace over and by the way I know there’s an easier way to do this and my brain is just not working – You know what? This will work I’ll get done what I need to with this way too, so Anyways, once I’m done tracing around this, then I’ll be ready to paint the inside the color that I want. I was either thinking gray or black and I think I might be doing gray this time cause’ now just to give it a little bit more variety and then the last thing that I want to do is actually write speech at the very very top to the top of it and that’s going to be a review to finish it up, so i’m gonna go ahead and fill in what’s right Okay, ready James? -What do you think that is?
-A hand
-What did I put on it?
-Paint? What are we gonna do? -You wanna put it on that?
-Yes
-Okay Okay, take it off Good Is that your hand? -Another one
-No, only one time. We’re gonna go wash it off now. We’re gonna write “James” -So you right James on it?
-Yeah
-Okay So, we’ve been in Do lots of trials and stripe I thought it’d be fun to have you know Daddy’s top, mommy then James and Corbin, you know and then whoever comes next, the little girls will be right here and however many more kids we have, we can fill it up to the bottom Anyway it is totally and completely finished. I’ll bring it over here – better You can see all of it is finally done. It took forever but it looks good, and I’m excited to hang it up in our new house, so Yeah, look at that Exciting. I love it. Cool Anyways, Subscribe if you want to see more crafts like this, this was really fun and it was, it was pretty simple it just a little like time, you know Yeah, oh yeah. I want to ask you guys a question. In the comments below, I want to hear where you’re from I thought that would be kind of cool be able to hear you know where everybody’s watching from and also just some crafts that maybe you’ve done, I would like to be I don’t know, I kinda want to hear about what you guys are doing too, so Anyway If you like this, please subscribe and then comment and tell me where you’re from and if you have any ideas for the baby’s name please let me know because we’re still looking and I think that’s it. We’ll see you next time So we’re going to measure James You gotta back up. You are getting tall You know that? Let’s put your feet all the way up. Back them up. There Alright, now put your head right there Let’s see here There, that’s how tall you are. Looks like you are three feet and three and a half inches Look at you. That’s you, right there That’s how tall you are

How to Develop a Business Plan


>HELLO AND WELCOME TO THIS VIDEO
PRESENTATION ON HOW TO DEVELOP A BUSINESS PLAN, BROUGHT TO YOU BY
THE MISSISSIPPI SMALL BUSINESS DEVELOPMENT CENTERS. THIS
PRESENTATION IS DESIGNED TO ASSIST IN PREPARING AND BREAKING
DOWN THE DIFFERENT PARTS OF A BUSINESS PLAN. THE MSBDC IS
FUNDED IN PART THROUGH A COOPERATIVE AGREEMENT WITH THE
US SMALL BUSINESS ADMINISTRATION. ALL OPINIONS,
CONCLUSIONS, OR RECOMMENDATIONS EXPRESSED ARE THOSE OF THE
AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE SBA.>>PRECIOUS, I’M MITCH.
>NICE TO MEET YOU.>>I’M A BUSINESS COUNSELOR. AND I’M
HERE TO HELP YOU WITH YOUR BUSINESS PLAN. NOW I UNDERSTAND YOU WANT TO
OPEN A DAYCARE? OKAY, AND YOU’RE GOING TO APPLY FOR A LOAN, IS THAT
CORRECT? OKAY, WELL WHAT WE’RE GOING TO DO IS WE HAVE TO WRITE A
DESCRIPTION OF YOUR BUSINESS, HOW YOU’RE GOING TO SET IT UP,
OPERATE IT, THAT KIND OF THING. AND THAT’S THE FIRST PART OF THE BUSINESS
PLAN. WHAT WE’RE GOING TO DO TODAY IS I’M GOING TO SHOW YOU HOW
TO WRITE A NICE DESCRIPTION OF YOUR BUSINESS. I’M GOING TO LET YOU GO
HOME, WORK ON THAT OVER THE WEEKEND. GET IT THE BEST YOU CAN GET
IT AND DO IT IN WORD. ONCE YOU GET IT TO A CERTAIN POINT AND YOU’RE
READY FOR ME TO REVIEW IT, I WANT YOU TO EMAIL IT TO ME. AND
YOU HAVE MY EMAIL ADDRESS. SO YOU’RE GOING TO DO IT IN WORD,
EMAIL IT TO ME, SO THAT WAY I CAN PULL IT UP ON MY COMPUTER
AND GO THROUGH AND REVIEW IT AND EDIT IT, AND MAKE ANY CHANGES
AND THEN I’LL SEND IT BACK TO YOU. SO, ONCE WE GET THE WRITTEN
DESCRIPTION OF YOUR BUSINESS PLAN COMPLETED, THEN WE WILL
START TO WORK ON YOUR NUMBERS PACKET. TODAY WE’RE GOING TO GO
OVER WRITING THE DESCRIPTION, YOU’RE GOING TO WORK ON IT OVER
THE WEEKEND. DO IT IN WORD, EMAIL IT BACK TO ME. I WILL
REVIEW AND EDIT YOUR BUSINESS PLAN AND THEN ONCE THAT IS
FINISHED THEN WE START WORKING ON YOUR NUMBERS PACKET. ONCE
YOUR NUMBERS PACKET IS DONE, THEN YOU ARE READY TO DECIDE
NUMBERS-WISE IS THIS BUSINESS GOING TO WORK? DO I FEEL REALLY
CONFIDENT THAT IT’S GOING TO TURN A PROFIT? THEN ONCE YOU DO
THAT, THEN WE KIND OF PUT TOGETHER THE STUFF THAT YOU NEED
TO TAKE BACK TO THE LENDER AND APPLY FOR YOUR BUSINESS LOAN. SO
WHAT I HAVE PUT TOGETHER IS THE FIRST PAGE OF THIS IS KIND OF A
DESCRIPTION OF WHAT A BUSINESS PLAN IS AND WHY YOU NEED TO
WRITE IT. SO NUMBER ONE WE NEED TO HAVE A GOOD IDEA OF WHAT
YOU’RE GOING TO BE DOING, WHERE YOU’RE GOING TO BE HEADED. AND
WE WANT YOU TO GET SPECIFIC. IF YOUR BUSINESS PLAN IS KEPT UP
HERE IN YOUR HEAD, MENTAL PLANS TEND TO BE VAGUE AND NOT VERY
SPECIFIC. SO THIS REALLY MAKES YOU GET VERY SPECIFIC ON WHAT IT
IS YOU’RE GOING TO BE DOING. IT ALSO MAKES YOU GO THROUGH AND
THINK ABOUT EVERYTHING THAT YOU NEED TO THINK ABOUT IN THE
PROCESS OF STARTING AND RUNNING THIS BUSINESS. SO THAT’S WHAT
THE FIRST PAGE IS, IS OVERALL WHAT IS A BUSINESS PLAN. NOW,
WHEN YOU TURN THE PAGE YOU ARE GOING TO SEE A SAMPLE BUSINESS
PLAN FOR A SEAFOOD RESTAURANT. SO ALL OF THE MAJOR HEADINGS
THAT WE’RE GOING TO WORK ON WITHIN YOUR BUSINESS PLAN ARE IN
BOLD AND UNDERLINED. SO WE START OFF, WE HAVE THE DESCRIPTION OF
THE BUSINESS, AND WE HAVE A MISSION STATEMENT, THEN WE WRITE
A NICE DESCRIPTION OF THE PRODUCTS AND SERVICES THAT
YOU’RE GOING TO BE SELLING. WE TALK ABOUT THE MARKET PLACE, HOW
YOU’RE GOING TO ADVERTISE AND MARKET THE BUSINESS,
MANAGEMENT/OWNERSHIP, THAT’S HOW YOU OWN THE BUSINESS AND HOW
IT’S GOING TO BE RUN, FACILITIES, THAT’S LOCATION,
LONG TERM CONTINGENCY, CONTINUATION AND CONTINGENCY
PLANS, COMMUNITY BENEFITS, AND FINALLY FINANCIAL REQUIREMENTS.
SO THOSE ARE ALL THE MAJOR THINGS THAT WE’RE GOING TO WORK
ON WITHIN THE BUSINESS PLAN. SO ABC, THIS GIVES YOU A SAMPLE. SO
WE PROVIDE A SAMPLE OF WHAT YOU’RE GOING TO WANT YOUR
BUSINESS PLAN TO LOOK LIKE ONCE YOU GO THROUGH AND DO THE
WORKSHEETS. SO THIS IS A SAMPLE. THIS STARTS ON PAGE NUMBER 2 AND
FINISHES ON PAGE NUMBER 5. NOW WHAT I HAVE PUT TOGETHER IS
CALLED THE BUSINESS PLAN DRAFT. AND THIS CORRESPONDS DIRECTLY
WITH ABC FOOD. SO AS YOU CAN SEE, ALL OF THE MAJOR HEADINGS
THAT WE’RE GOING TO WORK UNDER ARE IN BOLD AND UNDERLINED. SO
DESCRIPTION OF BUSINESS, MISSION STATEMENT, WRITE A DESCRIPTION
OF PRODUCTS AND SERVICES, THEY HAVE 14 QUESTIONS UNDER THERE,
THE MARKET, AND SO ON. SO THE WHOLE IDEA IS THAT-AND I WANT
YOU TO DO THIS IN PENCIL. SO WE’RE GOING TO GO OVER EACH
QUESTION ITEM BY ITEM. AND THEN WHAT YOU’RE GOING TO DO IS GO
HOME WITH A PENCIL, ANSWER YOUR QUESTIONS. AND BY THE TIME YOU
DO THAT YOU’VE REALLY KIND OF THOUGHT ABOUT EVERYTHING YOU
NEED TO THINK ABOUT IN THE PROCESS OF STARTING AND RUNNING
THIS BUSINESS AT LEAST INITIALLY. YOU HAVE PLENTY OF
INFORMATION TO GO BACK IN AND TYPE UP A NICE, SOLID BUSINESS
PLAN. SO LET’S TALK A LITTLE BIT ABOUT THE DESCRIPTION OF THE
BUSINESS. FIRST THING IS YOU NEED TO HAVE A NAME. HAVE YOU
PICKED OUT A NAME FOR YOUR BUSINESS YET?
>I THINK SO.>>OKAY. SO WE’RE JUST GOING TO LIST
THE NAME HERE. AND THEN ONCE WE HAVE THE NAME WE NEED TO DECIDE ON
THE LEGAL STRUCTURE OF THE BUSINESS. MY SUGGESTION WOULD BE TO GET WITH
YOUR ACCOUNTANT AND I KNOW I TALKED TO YOU AND I THINK YOUR
UNCLES IS A CPA? OKAY, GET WITH YOUR UNCLE AND SAY I’M LOOKING TO DO
THE DAYCARE AND WHAT ARE YOUR SUGGESTIONS ON THE LEGAL
STRUCTURE OF THE BUSINESS. SOLE-PROPRIETORSHIP, OR YOU MAY
FORM AN LLC, SUB-S CORPORATION, THAT KIND OF THING. BUT TALK TO
YOUR UNCLE AND I WOULD TAKE HIS ADVICE ON THE STRUCTURE OF THE
BUSINESS. NEXT QUESTION, WE NEED TO LIST ANYBODY WHO’S GOING TO
HAVE OWNERSHIP OF THE BUSINESS. WE NEED TO PUT THEIR INFORMATION
THERE. HOURS OF OPERATION, THAT IS WHEN YOUR DOORS ARE OPEN. AND
THEN LOCATION, WE NEED TO LIST THE PHYSICAL ADDRESS OF THE
DAYCARE. NOW I KNOW YOU HAVE A COUPLE OF DIFFERENT LOCATIONS
THAT YOU’RE LOOKING AT, SO FOR RIGHT NOW WE DON’T HAVE TO
ANSWER THAT. WE CAN WAIT ON THAT ONE. BUT AT SOME POINT WE HAVE
TO NARROW DOWN THE LOCATION. SO THAT’S THE FIRST HEADING,
DESCRIPTION OF THE BUSINESS, NAME, LEGAL STRUCTURE, WHO THE
OWNERS ARE, HOURS OF OPERATION, AND THE LOCATION. NOW THE NEXT
HEADING THAT I’VE INCLUDED IS THE MISSION STATEMENT. NOW A
MISSION STATEMENT IS NOT ABSOLUTELY NECESSARY IN A
BUSINESS PLAN, BUT I LIKE TO INCLUDE ONE, ESPECIALLY IF
YOU’RE GOING TO HAVE EMPLOYEES YOU CAN GO OVER THE MISSION
STATEMENT AND SAY THIS IS WHAT WE’RE TRYING TO ACHIEVE. THIS
PARTICULAR ONE IS FOR A SEAFOOD RESTAURANT, I HAVE “EVERY GUEST
WHO CHOOSES ABC FOOD LEAVES HAPPY.” AND IF EVERY GUEST THAT
WERE TO COME IN WERE TO LEAVE HAPPY, WHAT WOULD HAPPEN?
>IT WOULD GET BUSINESS.>>IT WOULD GET BUSINESS BECAUSE
THEY WOULD LEAVE AND GO OUT AND TELL OTHER PEOPLE. THAT’S KIND OF A
SHORT, SWEET MISSION STATEMENT. IF YOU WANT HELP WITH A MISSION
STATEMENT, YOU CAN GO TO MISSIONSTATEMENTS.COM. AND
THERE’S THOUSANDS OF MISSION STATEMENTS ON THERE. AND YOU
CLICK UNDER THE INDUSTRY THAT I’M GOING TO BE GOING INTO IF
YOU WANT TO GET SOME HELP WITH THAT. BUT LIKE I SAID A MISSION
STATEMENT IS NOT NECESSARY FOR THE BUSINESS PLAN. THE NEXT
THING WE NEED TO WORK ON IS THE DESCRIPTION OF THE PRODUCT
AND/OR SERVICES THAT YOU’RE GOING TO BE PROVIDING. SO WE’RE
GOING TO FLIP FORWARD TO THE BUSINESS PLAN GRAPH. AND I THINK
I HAVE 13 OR 14 QUESTIONS UNDER THERE THAT WILL HELP YOU WRITE A
DESCRIPTION OF THE PRODUCT AND/OR SERVICES THAT YOU’RE
GOING TO BE SELLING. THAT BEING SAID, AS YOU GO THROUGH AND
ANSWER THESE QUESTIONS, NOT EVERY SINGLE QUESTION IS GOING
TO APPLY TO YOUR BUSINESS. SO, IF YOU COME TO ONE THAT REALLY
DOESN’T APPLY TO YOUR BUSINESS YOU CAN JUST PUT N/A FOR NOT
APPLICABLE ON THERE, AND YOU KNOW IT DOESN’T APPLY AND I’M
NOT GOING TO ANSWER THAT QUESTION. IF YOU COME TO A
QUESTION THAT YOU WANT TO DO SOME RESEARCH ON, MAYBE GET ON
THE INTERNET, CALL AROUND, ASK SOME QUESTIONS, CALL ME BACK,
THAT KIND OF THING, I WOULD JUST PUT A QUESTION MARK THERE, SO
YOU KNOW THAT’S A QUESTION I WANT TO ANSWER BUT I REALLY
DON’T HAVE THE INFORMATION TO ANSWER IT RIGHT NOW. AND AGAIN,
I WOULD DO IT IN PENCIL SO YOU CAN GO BACK AND MAKE ANY
CHANGES, ERASE, MODIFY YOUR BUSINESS PLAN AS NEEDED. LIKE I
SAID, WE’RE JUST GOING TO TAKE THE QUESTIONS THAT YOU ANSWER
AND THEN TURN AROUND AND TURN THAT INTO A BUSINESS PLAN LIKE
ABC FOOD. SO, LET’S GO THROUGH AND START WITH BACK ON PAGE
NUMBER 7. PRODUCTS AND SERVICES, SO DESCRIBE YOUR BUSINESS
PRODUCT OR SERVICE. SO HERE YOU JUST WANT TO WRITE A GOOD SOLID
DESCRIPTION, SHORT AND SWEET, EXACTLY WHAT SERVICES YOU’RE
GOING TO BE PROVIDING. SO YOU MIGHT START OFF WITH YOUR
BUSINESS IS GOING TO PROVIDE DAYCARE SERVICES FOR CHILDREN
BETWEEN THE AGES OF-WHAT AGE ARE YOU GOING TO START TAKING IN? 6
WEEKS? 6 WEEKS THROUGH 5 YEARS OF AGE, BASICALLY THROUGH
PRESCHOOL. ARE YOU GOING TO BE OFFERING A SUMMER PROGRAM OR AN
AFTER SCHOOL PROGRAM? OKAY, SO YOU’RE GOING TO WANT TO INCLUDE
THAT IN THE DESCRIPTION OF WHAT YOU’RE GOING TO BE SELLING. AND
YOU ALMOST WANT TO WRITE THIS LIKE IT IS YOUR ELEVATOR SPEECH,
LIKE A LITTLE 30 SECOND COMMERCIAL. SO SOMEBODY SAYS,
HEY, WHAT DO YOU DO? AND YOU CAN SAY, WELL I OWN THIS IS THE NAME
OF MY DAYCARE CENTER. AND YOU CAN VERY METHODICALLY TELL THEM
EXACTLY WHAT IT IS THAT YOU ARE, IN THE HOPES THAT CERTAIN PEOPLE
WILL HEAR OH, THEY OFFER THAT, THAT’S SOMETHING THAT I NEED. SO
THAT’S HOW WE GO THROUGH, WE JUST START OFF WRITING A
DESCRIPTION OF YOUR BUSINESS SERVICES. WHAT BENEFITS DO YOU
SELL? OF COURSE THE BENEFIT THAT YOU SELL IS YOU’RE PROVIDING A
SAFE LOCATIONS FOR WORKING MOTHERS’ AND FATHERS’ CHILDREN
TO GO DURING THE DAY WHILE THEY’RE AT WORK. ADDITIONAL
BENEFITS MIGHT BE ANYTHING THAT YOU DO ALONG EDUCATION. WHAT
TYPE OF EDUCATION SERVICES DO YOU OFFER? YOU’VE GOT A STRONG
BACKGROUND IN EDUCATION. WE CERTAINLY WANT TO TAKE THAT INTO
CONSIDERATION. HOW IS YOUR PRODUCT OR SERVICE DIFFERENT
FROM CURRENT PRODUCTS OR SERVICES ON THE MARKET? SO
THERE’S OTHER DAYCARES IN THE AREA. WHAT’S GOING TO SET YOUR
DAYCARE APART FROM THE OTHERS? I KNOW WE TALKED ABOUT LAYING THE
FOUNDATION-AS FAR AS READING PROGRAMS, PRE-READING PROGRAMS,
THAT TYPE OF THING. SO TALK ABOUT THAT IN YOUR BUSINESS
PLAN. WHEN WAS YOUR BUSINESS STARTED? IF NOT CURRENTLY IN
BUSINESS, WHEN DO YOU PLAN TO START? SO WHEN WAS YOUR-I THINK
THAT YOUR PROPOSED DATE THAT YOU WERE ACTUALLY GOING TO OPEN WAS
GOING TO BE SUMMER OF 2013. IS THAT RIGHT? WELL THAT’S GOOD,
BECAUSE THAT GIVES YOU PLENTY OF TIME TO WORK ON THIS STUFF AND
GET EVERYTHING TOGETHER. WE CERTAINLY DON’T WANT TO JUMP
INTO IT AND OPEN PREMATURELY WHERE YOU REALLY HAVEN’T HAD A
CHANCE TO GO THROUGH AND WORK EVERYTHING OUT. THE NEXT
QUESTION, HOW DO YOU MAKE YOUR PRODUCT? YOU DON’T REALLY MAKE
YOUR PRODUCT. SO THAT WOULD BE AN N/A QUESTION. JUST PUT N/A,
NOT APPLICABLE, AND WE MOVE ON TO THE NEXT QUESTION. DESCRIBE
THE MAJOR MATERIALS OR INVENTORY YOU WILL NEED. NOW, HERE WE’RE
TALKING ABOUT FOR A DAYCARE ART SUPPLIES, CRAFT SUPPLIES,
CLEANING SUPPLIES, AND WHAT ARE YOU GOING TO FEED THE KIDS. SO
MAJOR MATERIALS AND INVENTORY, I LIKE TO THINK ABOUT THAT AS
STUFF THAT YOU KIND OF GO THROUGH ON A REGULAR BASIS. COTS
WOULD BE MORE STARTUP TYPE STUFF. BUT THINK OF MAJOR
MATERIALS OR INVENTORY AS STUFF THAT EVERY TWO WEEKS OR COUPLE
OF MONTHS I HAVE TO GO THROUGH AND REORDER THIS STUFF. CLEANING
SUPPLIES, FOOD PRODUCTS, ARTS AND CRAFTS TYPE STUFF, THAT TYPE
OF THING. SO WE WANT TO GO THROUGH AND LIST THAT OUT AND
THEN WE NEED TO FIGURE OUT WHO ARE THE KEY SUPPLIERS GOING TO
BE. SO WHERE ARE YOU GOING TO GO TO GET THAT STUFF? AND IN THE
EVENT THAT SOMETHING HAPPENS TO YOUR KEY SUPPLIER, WE WANT TO
HAVE A BACKUP SUPPLIER IN MIND WE CAN GO TO. IF YOUR KEY
SUPPLIER GETS HAMMERED BY A TORNADO OR THE BUILDING BURNS
DOWN OR THEY GO OUT OF BUSINESS, YOU WANT TO HAVE THAT BACKUP
SUPPLIER IN MIND. I WOUDLN’T WORRY ABOUT HOW DO YOU
DISTRIBUTE YOUR PRODUCTS TO CUSTOMERS. THEY’RE GOING TO BE
COMING TO YOU. SO THAT’S PROBABLY AN N/A QUESTION FOR
YOUR BUSINESS PLAN. NOW, HOW WILL YOU PRICE YOUR SERVICES OR
YOUR PRODUCTS? I KNOW YOU DID SOME RESEARCH AND THE GOING RATE
FOR DAYCARES RUNS ON AVERAGE $100 PER WEEK PER KID. AND WE
TALKED ABOUT YOU PROBABLY DON’T NEED TO GO ANY LOWER THAN THAT.
BUT ONE OF THE THINGS WE WILL DO AS WE GET INTO YOUR CASH FLOW IS
WE’RE GOING TO LOOK AT YOUR PRICING STRATEGY, AND SEE IF
YOU’RE CHARGING THIS AMOUNT AND YOU GET THIS MANY KIDS, BY THE
TIME WE GO IN AND LOOK AT THE EXPENSES, ARE YOU PRICED SO THAT
YOU’RE TURNING A PROFIT? BUT WE’LL GET INTO A LITTLE BIT MORE
ABOUT THAT ON CASH FLOW. WHAT ARE YOUR SELLING TERMS? ARE YOU
GIVING ANY DISCOUNTS? ARE YOU GOING TO BE OFFERING-IF A FAMILY
COMES IN AND THEY HAVE 2 OR 3 KIDS, ARE YOU GOING TO GIVE A
DISCOUNT? OKAY, SO WE’RE GOING TO WANT TO TALK ABOUT THAT. THE
NEXT HEADING THAT WE’RE GOING TO WORK UNDER IS THE MARKET. FIRST
THING, WHAT ARE THE TRENDS IN YOUR INDUSTRY? NOW THAT’S ONE OF
THE THINGS I CAN HELP YOU OUT WITH. IF YOU WANT TO GET AN IDEA
WHAT ARE THE OVERALL NATIONAL TRENDS AS FAR AS DAYCARE GOES,
WE CAN ORDER THAT INFORMATION FOR YOU. IT TAKES 2-3 WEEKS TO
GET IN. BUT IT’S PROBABLY WORTH KNOWING. IF YOU KIND OF WANT TO
GET AN IDEA OF WHAT’S IN THE LOCAL MARKETPLACE, WE CAN ALSO
GET THAT INFORMATION FOR YOU. I CAN ORDER A COMPETITOR’S LIST
THAT WILL SHOW YOU WHO YOUR COMPETITORS ARE, WHAT THE NAME
OF THE BUSINESS IS AND IT’LL GIVE THEIR ADDRESS, CONTACT
INFORMATION, THAT KIND OF THING. BUT IT MIGHT BE GOOD TO KIND OF
SCOUT OUT EXACTLY WHO IS IN THE AREA, WHERE THEY’RE LOCATED
BECAUSE THERE MAY BE A COMPETITOR OR TWO EVEN IF YOU
SCOUTED THE COMPETITION YOURSELF. THERE MAY BE A FEW OUT
THERE THAT YOU MISSED AND IT MIGHT BE NICE TO KNOW WHO THEY
ARE AND WHERE THEY’RE LOCATED. WHO IS YOUR TARGET MARKET?
TARGET MARKET IS YOUR BREAD AND BUTTER CUSTOMER. WHO IS YOUR
BEST-TYPE CUSTOMER? SO WHO IS GOING TO BE YOUR TARGET MARKET?
THAT’S GOING TO BE MOMS.>I WAS GOING TO SAY PROBABLY MOST OF
THE SINGLE PARENTS THAT DON’T HAVE ANYONE ELSE TO HELP.
>>YEAH. SINGLE PARENTS. I WOULD SAY ANY FEMALE THAT IS PREGNANT
AND HAVE KIDS UP TO ABOUT 5 YEARS OF AGE. NOW THAT’S FOR
YOUR REGULAR TARGET MARKET. NOW DURING THE SUMMER, YOU TOLD
YOU’RE GOING TO BE OFFERING THAT PROGRAM. YOU’RE GOING TO BE
TAKING KIDS UP TO LIKE 10 OR 12 YEARS OF AGE?
>12.>>OKAY. SO YOU REALLY KIND OF HAVE 2
TARGET MARKETS. DURING THE REGULAR SCHOOL YEAR YOU HAVE ONE TARGET
MARKET WHICH IS GOING TO BE MOMS PREGNANT ALL THE WAY TO SHE
HAS 5 YEAR OLDS. AND THEN THAT CHANGES DURING THE SUMMER. SO
WORK ON THAT. THINK ABOUT THAT TARGET MARKET A LITTLE BIT. NOW THE
BIG THING WITH THE TARGET MARKET IS HOW ARE YOU GOING TO REACH THEM?
WE’RE GOING TO TALK ABOUT THAT IN THE MARKETING PROGRAM. BUT, NEXT
QUESTION IN THE MARKET, AND I WOULD LIKE FOR YOU TO START TO THINK
WHO MAKES UP YOUR RING OF POINTERS? AND RING OF POINTERS ARE
PEOPLE THAT CAN POINT CUSTOMERS YOUR DIRECTION KIND OF IN BULK. SO,
WITH A DAYCARE, RING OF POINTERS-MOMS JUST FOUND OUT
SHE’S PREGNANT ALL THE WAY UP TO MOM HAS 5 YEAR OLDS, YOU KNOW.
WHO WOULD YOUR RING OF POINTERS BE? I WOULD LOOK AT CONTACTING
CHURCHES THAT DON’T HAVE DAYCARES. THAT WOULD CERTAINLY
BE ONE GROUP THAT COULD POINT A LOT OF POTENTIAL CUSTOMERS YOUR
WAY. PEDIATRICIANS, SCHOOLS, DOCTORS OFFICES, ANYTHING LIKE
THAT. YOU WENT TO MY FIRST STEPS CLASS, RIGHT? REMEMBER, WE
TALKED ABOUT YOU GO AROUND AND YOU DO PRESELL, AND YOU GO AND
FIND THE DEMAND IN THE MARKET PLACE. I WOULD GO AHEAD AND GET
THAT STUFF TOGETHER, GET YOUR BUSINESS CARDS, FLYERS,
BROCHURES, SHIRT WITH THE NAME ON IT, GO OUT AND VISIT SOME OF
THOSE ENTITIES AND SAY, HEY, THIS IS WHO I AM, THIS IS WHAT
I’M GOING TO BE DOING, AND START TO CREATE AWARENESS FOR YOUR
BUSINESS IN THE MARKETPLACE. BUT ANYWAYS, THAT COULD EFFECTIVELY
BE DONE BY LOOKING AT THOSE RING OF POINTERS. AGAIN, WHERE ARE
YOUR CUSTOMERS AND POINTERS LOCATED? THAT’S REALLY KIND OF
GEOGRAPHICALLY. WE’RE LOOKING AT WHAT AREA ARE YOU GOING TO BE
PULLING FROM. AND WE WANT TO IDENTIFY THAT BECAUSE IF YOU’RE
IN ONE CERTAIN AREA, THAT WILL HELP YOU NARROW DOWN WHO YOUR
POINTERS ARE AND HOW THAT ADVERTISING TARGET THEM AND
MARKET THE BUSINESS. SO THAT’S THE MARKET. NOW, OTHER THING IN
THE MARKET IS WE WANT TO LOOK AT COMPETITORS. WE REALLY WANT TO
PICK YOUR COMPETITORS APART. WHERE ARE THEIR STRENGTHS? WHERE
ARE THEIR WEAKNESSES? AND AGAIN, THESE TWO QUESTIONS REPEAT
THROUGHOUT THE BUSINESS PLAN AND YOU’RE GOING TO HEAR A LOT WHEN
WE WORK TOGETHER IS COMPETITION’S STRENGTHS,
WEAKNESSES, AND WHAT IS YOUR COMPETITIVE ADVANTAGE. MEANING,
HOW IS YOUR BUSINESS DIFFERENT AND PREFERABLY BETTER FROM YOUR
COMPETITORS? YOU KNOW, YOU OFFER BETTER QUALITY OF SERVICE? IS
YOUR PRICING BETTER? BETTER VALUE? I KNOW THAT YOU HAD
INDICATED THAT YOU FELT THERE WAS KIND OF A LACK OF SYSTEMATIC
EDUCATION FOR THE YOUNGER KIDS, WHERE YOU’RE DOING THAT INITIAL
READING PROGRAM. SOME OF THE DAYCARES, IT’S MORE OF A COME
IN, DROP YOUR KID OFF, LET HIM PLAY ALL DAY. AND I KNOW YOU’RE
WANTING TO DO MORE A-B-C’S AND 1-2-3’S AND LAYING THAT
FOUNDATION. SO THAT’S CERTAINLY WHAT WE’RE GOING TO TALK ABOUT
IN THE BUSINESS PLAN WITH THE COMPETITIVE ADVANTAGE. NEXT
SECTION IS ADVERTISING AND MARKETING. NOW, HOW WILL YOU
REACH YOUR TARGET MARKET? SPECIFICALLY WE ARE GOING TO GO
AFTER THE TARGET MARKETS THAT WE TALKED ABOUT. NOW THE OTHER
THING WHEN YOU ARE LOOKING AT ADVERTISING AND MARKETING IS
SIMPLY CREATING A PRESENCE IN THE MARKETPLACE. THE TWO OF
THOSE ARE REALLY A LITTLE BIT DIFFERENT. CREATING A PRESENCE
IN THE MARKETPLACE, THAT MAY BE SIGNAGE ON THE BUILDING, THAT
CAN BE AN AD IN THE YELLOW PAGES, THAT CAN BE A WEBSITE,
THAT TYPE OF THING. THE TARGET MARKET WOULD BE WHERE YOU REALLY
GO AFTER THAT BREAD AND BUTTER TYPE OF CLIENT. SO WE WANT TO
THINK A LITTLE BIT ABOUT TARGET MARKET, HOW YOU’RE GOING TO
REACH THEM, AND THEN ALSO CREATING A PRESENCE IN THE
MARKETPLACE. WHAT PROMOTIONAL MARKET MATERIALS ARE YOU GOING
TO DEVELOP? HERE WE’RE TALKING ABOUT ADS, CATALOGS, FLYERS,
WEBSITE, UTILIZING SOCIAL MEDIA, THOSE TYPES OF THINGS. DESCRIBE
ANY EXTRA CUSTOMER SERVICES THAT YOU’RE GOING TO PROVIDE. IS
THERE ANYTHING YOU THINK YOU’RE GOING TO BE PROVIDING THAT NOBODY
ELSE IS PROVIDING?>I’M THINKING THAT FOR AFTER SCHOOL
SERVICES, WE MAY HAVE A BUS THAT WILL PICK THEM UP FROM SCHOOL
AND BRING THEM TO THE DAYCARE.>>OKAY. THAT’S AN EXCELLENT
EXAMPLE OF EXTRA CUSTOMER SERVICES. NOW HERE I HAVE
DESCRIBE THE ADVERTISING, PROMOTING, OR PRE-SELLING
ACTIVITIES IN THE PRE-OPENING STAGE. YOU’RE GOING TO OPEN A
DAYCARE, AND WHEN YOU FIRST OPEN UP YOUR DOORS YOU’RE IMMEDIATELY
GOING TO HAVE OVERHEAD. CORRECT? YOU’VE GOT INSURANCE, YOU’VE GOT
YOUR STAFF THAT YOU HAVE TO PAY. YOU HAVE TELEPHONE, ALL THAT
OTHER STUFF. ONE OF THE THINGS THAT YOU’RE GOING TO WANT TO DO
IS GO AHEAD AND START SELLING SPOTS IN YOUR DAYCARE. YOU DON’T
WANT TO WAIT UNTIL YOU OPEN UP YOUR DOORS. MY SUGGESTION WOULD
BE TO GO AHEAD AND TALK TO YOUR UNCLE AND FIND OUT IF YOUR UNCLE
HAS AN ATTORNEY THAT HE LIKES. AND THEN GO TO THE ATTORNEY AND
SAY, OKAY, WE ARE GOING TO BE OPENING UP THIS DAYCARE AND I
WANT TO GO AHEAD AND START PRE-SELLING SPOTS IN THE
DAYCARE. WHAT DO I NEED TO PUT TOGETHER? AND THEY HAVE THEM
HELP YOU GET TOGETHER A CONTRACT TO DO THAT. SO IF SOMEBODY FINDS
OUT YOU’RE OPENING UP A DAYCARE, YOU ALREADY HAVE ALL OF THAT PUT
TOGETHER, HERE’S YOUR DEPOSIT, AND SO ON. THE OTHER THING THAT
YOU’RE GOING TO WANT TO CHECK WITH THE ATTORNEY ON IS IF YOU
GO AHEAD AND START TAKING MONEY IN BEFORE YOU OPEN UP YOUR
DOORS, YOU MAY NEED TO OPEN UP AN ESCROW ACCOUNT THROUGH THE
ATTORNEY. BASICALLY THE WAY THAT OPERATES IS THAT ANY OF THE
SPOTS THAT YOU GO AHEAD AND SELL AND SOMEBODY COMES IN AND THEY
PUT A DEPOSIT DOWN OR PAY FOR WHATEVER SPOT FOR THEIR KID, AND
YOU TAKE MONEY IN, SINCE YOU HAVEN’T OPENED UP YOUR DOORS YET
THE SAFEST THING TO DO IS TO HAVE THAT MONEY GO TO THE
ATTORNEY. AND THE ATTORNEY OPENS UP AN ESCROW ACCOUNT. AND THE
ATTORNEY HOLDS THAT MONEY UNTIL YOU ACTUALLY OPEN THE DOORS TO
YOUR BUSINESS. BUT AGAIN, YOU’RE GOING TO WANT TO CHECK WITH YOUR
ATTORNEY ON THAT. BUT MY GOAL WOULD BE TO FIGURE OUT WHAT IS
MY BREAK-EVEN POINT SALES-WISE. IN OTHER WORDS, HOW MANY KIDS DO
I HAVE TO SELL TO PAY MY BILLS THAT FIRST MONTH? AND I WANT TO AT
LEAST PRESELL THAT MANY SPOTS OR MORE BEFORE I OPEN MY DOORS. I
GIVE MYSELF A SALES GOAL. BUT ANYWAY, YOU WANT TO THINK ABOUT
THAT. IF YOU’RE GOING TO BE OPENING UP THIS BUSINESS, HOW
ARE WE GOING TO ADVERTISE IT AND PROMOTE IT AND PRESELL THOSE
SPOTS BEFORE WE EVER OPEN OUR DOORS. YOU DON’T WANT TO WAIT
UNTIL THE DOORS ARE OPEN BEFORE YOU START SIGNING KIDS UP. I HAD
A CLIENT OVER IN ANOTHER PART OF THE STATE THAT OPENED UP A
DAYCARE ABOUT A YEAR AGO. AND SHE WENT THROUGH AND DID THIS
PRE-SELLING PROCESS AND SHE HAD A WAITING LIST 30 DAYS INTO
OPENING HER DOORS. AND SHE’S HAD A WAITING LIST EVER SINCE THEN.
SO AS WE GO THROUGH THIS PROCESS, THAT PRE-ADVERTISING,
PRE-SELLING, PRE-BOOKING SPOTS IS VERY IMPORTANT IN THE DAYCARE
BUSINESS. SO CERTAINLY CONSIDER HOW YOU’RE GOING TO DO THAT. AND
AGAIN, WE NEED THE ACCOUNTANT TO HELP WITH YOU SOME THINGS. AND
WITH THAT PRE-SELLING I WOULD CERTAINLY BRING HIM IN TO MAKE
SURE YOU ARE IN COMPLIANCE WITH EVERYBODY. BRING THE ATTORNEY IN
ON THAT. MOVING ON, WE HAVE MANAGEMENT AND OWNERSHIP. AND
THE FIRST PART, IF YOU NOTICE, I HAVE AS UNDER OWNERSHIP. AND I
HAVE LIST THE MOST IMPORTANT QUALITIES THAT ANSWER THE
QUESTION, DO YOU HAVE THE EXPERIENCE AND/OR EDUCATION IN
THE BUSINESS TO MAKE IT WORK? THAT’S ONE OF THE THINGS,
ESPECIALLY WITH YOUR APPLYING FOR A LOAN, THE LENDER IS GOING
TO WANT TO HAVE A REAL GOOD IDEA OF WHAT YOUR BACKGROUND IS. I
KNOW YOU HAVE A TEACHING BACKGROUND, YOU’VE ALSO WORKED
IN DAYCARES, SO YOU REALLY HAVE A LOT TO SELL THE LENDER ON WITH
YOUR BACKGROUND. SO THAT’S THE TOP PORTION IS REALLY KIND OF
SELLING YOU NOW. I’VE DONE LOAN PACKAGES FOR THIS PARTICULAR
LENDER A NUMBER OF TIMES AND THEY ALWAYS WANT A RESUME ON
ANYBODY THAT HAS OWNERSHIP IN THE BUSINESS. I KNOW YOU HAVE A
RESUME THAT GOES BACK A FEW YEARS. SO I NEED YOU TO GO AHEAD
AND UPDATE THAT RESUME AND WE’LL INCLUDE THAT IN THE LOAN
PACKAGE. SO, FIRST PORTION HERE, OWNERSHIP, WE’RE SELLING THE
LENDER ON YOU. NOW WHEN WE GET DOWN TO THE MANAGEMENT SECTION
WE’RE REALLY TALKING ABOUT HOW THE BUSINESS IS GOING TO BE
MANAGED. SO FIRST THING THAT WE NEED TO LOOK OVER IS THE
ACCOUNTING, BOOKKEEPING, BUDGETING PORTION OF THE
BUSINESS. SO WE NEED TO DECIDE WHAT KIND OF BOOKKEEPING SYSTEM
YOU’RE GOING TO HAVE, WHO IS GOING TO DO THE SETUP. ONCE THE
SYSTEM IS SETUP, WHO IS GOING TO TRAIN EITHER YOU OR WHOEVER IS
GOING TO BE YOUR BOOKKEEPER ON THE SYSTEM. AND THEN ALSO YOU’RE
GOING TO NEED AN ACCOUNTANT TO OVERSEE THAT FUNCTION TO COME IN
AND DO A QUARTERLY REVIEW TO MAKE SURE YOU’RE DOING
EVERYTHING RIGHT. AND ALSO TO DO YOUR YEAR END TAXES FOR YOU. I
KNOW WE HAD TALKED ABOUT GETTING SETUP ON QUICKBOOKS. AND YOUR
UNCLE KNOWS QUICKBOOKS. SO THE WAY I WOULD DESCRIBE THIS IS,
I’M GOING TO USE QUICKBOOKS ACCOUNTING SYSTEM AND I WOULD
LIST MY UNCLE AS CPA TO COME IN AND DO THE SETUP. HE’S ALSO
GOING TO TRAIN ME ON THE SYSTEM AND DO A QUARTERLY REVIEW AND
ALSO DO MY YEAR END TAXES. SO THAT’S REALLY WHAT WE’RE TALKING
ABOUT. WE SELECT THE SYSTEM, WE HAVE A PROFESSIONAL SET IT UP,
THE PROFESSIONAL TRAINS YOU THE USER ON THE SYSTEM, AND THE
PROFESSIONAL ALSO DOES THE QUARTERLY AND ANNUAL REVIEW
EVERY YEAR. NOW ONCE YOU’VE BEEN IN THIS BUSINESS FOR A YEAR, YOU
MAY NOT NEED YOUR UNCLE TO COME IN EVERY QUARTER. THE FIRST YEAR
I’M THINKING I WANT A CPA TO COME IN AT LEAST EVERY 3 MONTHS
WHILE I’M DOING MY QUARTERLY STUFF AND MAKE SURE THAT I GOT
ALL OF THIS DONE RIGHT. AND YOU’LL KNOW WHEN YOU’RE
COMFORTABLE ENOUGH TO SAY I DON’T NEED YOU HERE EVERY
QUARTER BUT I CERTAINLY WILL NEED YOU TO DO MY YEAR END TAXES
FOR ME. SO THAT’S THE ACCOUNTING, BOOKKEEPING, AND
BUDGETING. NOW, HUMAN RESOURCES AND RISK MANAGEMENT. WITH THE
DAYCARE YOU’RE GOING TO BE HIRING A LOT OF PEOPLE. WE NEED
TO MAKE SURE THAT-I WOULD SUGGEST GETTING TOGETHER AN
EMPLOYEE HANDBOOK THAT KIND OF GOES OVER RULES AND REGULATIONS.
AND YOU MAY NEED SOMEBODY WITH A HUMAN RESOURCES BACKGROUND TO
COME IN AND MAKE SURE THAT YOU ARE DOING EVERYTHING THAT YOU
NEED TO DO CORRECTLY. BECAUSE HERE’S THE DEAL, IF I HAVE ZERO
EMPLOYEES OR I HIRE MY FIRST EMPLOYEES OR I GO UP TO ABOUT
FIVE EMPLOYEES, I’M KIND OF UNDER A CERTAIN GUIDELINE AS FAR
AS WHAT I HAVE TO BE IN COMPLIANCE WITH. ONCE I END
UP-AND I THINK WE INITIALLY SAID THAT YOU WERE GOING TO HAVE 8 TO
10 EMPLOYEES, ONCE YOU GO ABOVE THAT FIFTH EMPLOYEE, THERE’S
SOME ADDITIONAL THINGS THAT YOU KIND OF HAVE TO HAVE IN PLACE AS
FAR AS YOUR FILING SYSTEM, EMPLOYEE RECORDS, THAT KIND OF
THING. SO, AGAIN, I LIKE TO GO THROUGH MY ACCOUNTANT AND SAY,
OKAY, I’M GOING TO HAVE 8 EMPLOYEES. NOW WHEN WE GO
THROUGH AND GET EVERYTHING SET UP, WHAT ALL DO I NEED TO DO.
AND I’M TALKING ABOUT EMPLOYEE HANDBOOK, YOU MAY NEED TO GO
THROUGH AND GET HELP WITH I9 VERIFICATION, MAKING SURE YOUR
W4’S ARE IN COMPLIANCE, THOSE KINDS OF THINGS. SO, THAT’S
WHO’S GOING TO BE HANDLING MANAGEMENT AND HUMAN RESOURCES
TYPE OF STUFF. OTHER THINGS TO LOOK AT, AND I KNOW THAT YOU’RE
GOING TO BE HANDLING THE MARKETING AND ADVERTISING OF THE
BUSINESS. CUSTOMER SERVICE, YOU’RE GOING TO BE THE ONE
MAKING SURE YOUR CUSTOMERS ARE HAPPY. QUALITY OF CONTROL OF
PRODUCTS OR SERVICES, YOU KNOW IF YOU WERE GOING TO HIRE
SOMEBODY ELSE TO DO SOME OF THESE THINGS THEN I MIGHT LIST
THE PERSON THAT’S GOING TO BE IN CHARGE OF MARKETING AND
ADVERTISING, OR THIS IS THE PERSON THAT’S GOING TO BE IN
CHARGE OF QUALITY CONTROL AND PRODUCTS OR SERVICES. BUT SINCE
YOU’RE GOING TO BE DOING IT ALL I MAY JUST LUMP ALL THOSE
TOGETHER. OKAY? NOW, ON PAGE NUMBER 14 WE HAVE SALES
MANAGEMENT. AND I HAD INCLUDED A DESCRIPTION OF THE SELLING
PROCESS. SO ONE OF THE THINGS THAT YOU’RE GOING TO WANT TO PUT
TOGETHER, YOU’RE GOING TO WANT TO TRAIN YOUR RIGHT HAND PERSON
IN THIS IS THE SELLING PROCESS. BY THE SELLING PROCESS I MEAN
SOMEBODY COMES IN AND SAYS, OKAY, I’M INTERESTED IN GETTING
A SPOT FOR MY DAUGHTER OR MY SON. YOU WANT TO SYSTEMATICALLY
LAY OUT HOW I TAKE THEM THROUGH THE PROCESS. YOU’RE PROBABLY
GOING TO START OFF WITH COME IN TO THE OFFICE AND YOU’RE GOING
TO DO A MEET AND GREET AND PROVIDE SOME GENERAL
INFORMATION. AND THEN FROM THERE I WOULD SUGGEST TAKING THEM ON A
TOUR OF THE FACILITY. THEIR CHILD IS GOING TO BE A CERTAIN
AGE SO THEY’RE GOING TO BE IN A CERTAIN ROOM. TAKE THEM AND LET
THEM MEET THE TEACHER. THIS IS GOING TO BE THE TEACHER, SHE’LL
BE THE ONE TAKING CARE OF YOUR SON OR DAUGHTER. AND THEN
FINALLY YOU COME BACK TO THE OFFICE AND WE NEED TO HAVE A
LITTLE CLOSER. SO DON’T WANT TO JUST TAKE THEM BACK AND HAND
THEM SOME PAPERWORK. YOU WANT TO HAVE A LITTLE SOMETHING TO TRY
AND MAKE THE SALE OR GET THEM TO RESERVE A SPOT. SO MY SUGGESTION
MIGHT BE, YOU BRING THEM BACK, YOU’VE TAKEN THEM ON THE TOUR,
YOU GO OVER THE PRICING STRUCTURE. AT THE END OF THE
PROCESS, YOU SAY, OKAY, MR. OR MRS. JONES, IF YOU WOULD LIKE TO
RESERVE A SPOT FOR LITTLE SUSIE TODAY, I NEED FOR YOU TO WRITE A
CHECK FOR THIS AMOUNT AND SIGN RIGHT HERE. BUT MAKE SURE YOU
ASK FOR THAT SALE. DON’T JUST LET THEM COME IN. YOU DON’T WANT
TO BE LIKE-I DON’T WANT TO NAME THE BIG BOX STORE. BUT SOMETIMES
YOU GO TO THESE BIG BOX STORES AND YOU WANDER AROUND INSIDE THE
PLACE FOR HALF AN HOUR OR 45 MINUTES AND YOU WALK OUT AND
DON’T BUY ANYTHING BECAUSE THERE’S NOBODY THERE TO HELP YOU
AND NOBODY TO KIND OF HELP YOU THROUGH THAT SALES PROCESS. SO,
YOU WANT TO MAKE SURE THAT IF YOU’RE NOT THERE, SOMEBODY ELSE
IS TRAINED ON THAT EXACT SAME PROCESS. OKAY, EMPLOYEE AND
CUSTOMER THEFT. NOW WITH A DAYCARE, YOU DON’T HAVE A CASH
REGISTER. AND THERE’S REALLY NOT A LOT FOR YOUR EMPLOYEES TO
STEAL. SO I WOULD NOT BE OVERLY CONCERNED ABOUT THAT. BUT, THAT
BEING SAID, YOU DO HAVE FOOD PRODUCTS AND THAT KIND OF THING.
JUST BE AWARE THAT IF YOU HAVE STUFF THAT PEOPLE WANT, A LOT
TIMES, ESPECIALLY THERE ARE EMPLOYEES THAT WILL NOT PAY FOR
IT, THEY MAY JUST TAKE IT. SO JUST BE AWARE OF THAT. FOR SOME
BUSINESS, THAT IS AN ISSUE. IT’S NOT A HUGE ISSUE WITH DAYCARES.
BUT IF YOU HAVE A BUSINESS WHERE YOU HAVE A CASH REGISTER, OR YOU
HAVE INVENTORY, AND YOU HAVE EMPLOYEES, YOU DEFINITELY NEED
TO HAVE SOME THINGS IN PLACE TO TRACK AND DETER THEFT.
ESPECIALLY EMPLOYEE THEFT. THAT’S NOT TO SAY YOUR CUSTOMERS
WON’T STEAL FROM YOU. THEY WILL. BUT GENERALLY SPEAKING FOR MOST
BUSINESSES, EMPLOYEES ARE A BIGGER PROBLEM WHEN IT COMES TO
THEFT THAN CUSTOMERS ARE. OKAY, ON THE BOTTOM OF 14, STAFF
POSITIONS OTHER THAN MANAGEMENT. AND I HAVE LIST ALL POSITIONS
OTHER THAN MANAGEMENT INCLUDING TITLE, DESCRIPTION OF SKILL SET
NEEDED FOR POSITION, AND TRAINING STRUCTURE. SO ONE OF
THE THINGS THAT YOU’RE GOING TO WANT TO SAY IS I’M GOING TO HIRE
THESE PEOPLE, THIS IS WHAT THEIR TITLE IS GOING TO BE, THIS IS
WHAT THE SKILL SET THEY’RE GOING TO NEED COMING IN, AND THIS IS
THE ADDITIONAL TRAINING THAT I’M GOING TO PROVIDE. OKAY, PAGE
NUMBER 15. DESCRIBE YOUR BUSINESS LOCATION INCLUDING THE
BUILDING, PHYSICAL FEATURES, AGE, DIMENSION, PARKING LOT,
ETC. DO YOU LEASE OR DO YOU OWN? I KNOW THAT YOU’RE MOST LIKELY
GOING TO BE LEASING ONE OF TWO SPACES. SO YOU WANT TO GO IN AND
ONCE WE KIND OF NARROW THAT DOWN, WE WANT TO SAY THIS IS
WHERE IT’S GOING TO BE LOCATED. THIS IS THE SQUARE FOOTAGE OF
THE BUILDING. THIS IS HOW BIG THE BUILDING IS. THIS IS HOW
MANY ROOMS ARE IN THERE. THIS IS HOW MANY PARKING SPOTS WE HAVE.
THAT TYPE OF THING. SO JUST AN OVERALL DESCRIPTION OF WHERE THE
BUSINESS IS GOING TO BE LOCATED. AND THEN WE HAVE WHY DID YOU
CHOOSE THIS LOCATION? I KNOW THAT THE MAIN DIFFERENCE WAS
THAT ONE LOCATION HAD A BETTER PRICE PER SQUARE FOOT, BUT THE
LOCATION DIDN’T HAVE THE TRAFFIC PATTERN THAT YOU CARED FOR. THE
OTHER PLACE WAS MORE EXPENSIVE BUT IT HAD A BETTER TRAFFIC
COUNT. AND YOU FELT LIKE THE PEOPLE THAT ARE IN AND AROUND
THAT OTHER LOCATION, THE HIGHER PRICE LOCATION, REALLY WAS A
BETTER FIT FOR YOUR TARGET MARKET. SO WE’LL WORK ON THIS AS
WE GET TO IT. BUT IF YOU CHOOSE THE ONE, THE HIGHER PRICE PER
SQUARE FOOT, WE CHOSE THIS LOCATION BECAUSE OF THE TRAFFIC
COUNT, BECAUSE WE FEEL LIKE IT’S CLOSER TO OUR TARGET MARKET,
THOSE TYPES OF THINGS. NOW, ON PAGE NUMBER 16, I KNOW THAT BOTH
PLACES NEED RENOVATIONS. CORRECT? SO ONCE YOU PICK OUT
ONE OF THE LOCATIONS, YOU’RE GOING TO WANT TO HAVE A
CONTRACTOR GO IN. AND MY SUGGESTION WOULD BE HAVE THE
CONTRACTOR GO IN AND GIVE YOU A QUOTE ON EVERYTHING THAT IT’S
GOING TO TAKE. AND THEN I WOULD ALSO TAKE THAT TO TWO PLACES. I
WOULD TAKE IT TO THE CITY THAT THE BUSINESS IS LOCATED IN, GO
TO THEIR PLANNING DEPARTMENT AND SAY I’M GOING TO GO IN AND OPEN
UP A DAYCARE AT THIS LOCATION. THIS IS THE QUOTE FROM MY
CONTRACTOR. YOU CAN PROBABLY GET SOME PLANS AND SAY IS THIS GOING
TO BE OKAY? AM I GOING TO BE IN COMPLIANCE WITH EVERYBODY?
SECOND PLACE THAT YOU’RE GOING TO NEED TO TAKE THAT TO IS THE
MISSISSIPPI DEPARTMENT OF HEALTH, BECAUSE THEY ARE THE
ONES WHO OVERSEE THE LICENSURE FOR DAYCARES. SO, AS YOU GO
THROUGH, YOU DON’T WANT TO GO IN AND DO A BUNCH OF RENOVATIONS
FOR THE DAYCARE, AND YOU GET ALL OF THE RENOVATIONS DONE AND THEN
THE MISSISSIPPI DEPARTMENT OF HEALTH COMES IN AND SAYS YOU’VE
GOT TO DO THIS OR YOU DIDN’T DO THAT. SO IT’S GOING TO TAKE SOME
COORDINATION ON YOUR PART. BUT I WOULD START IT EARLY IN THE
PROCESS. SO WE’LL GET THE QUOTE FOR THE RENOVATIONS BECAUSE WE
NEED TO KNOW HOW MUCH MONEY YOU NEED FOR THAT. AND THEN WE’RE
GOING TO RUN THAT BY THE MISSISSIPPI DEPARTMENT OF HEALTH
AND ALSO THE CITY THAT WOULD ISSUE YOUR BUSINESS LICENSE.
WHAT ARE THE MAJOR ITEMS OF EQUIPMENT USED IN YOUR BUSINESS?
WE NEED TO GO THROUGH AND DO THIS ITEM BY ITEM, GET A COST
FOR EACH ITEM. SO WE NEED TO FIGURE OUT-I KNOW YOU’RE GOING
TO PUT IN A PLAYGROUND. WE NEED TO KNOW HOW MUCH THAT’S GOING TO
RUN. YOU’RE GOING TO HAVE TABLES, CHAIRS, CHANGING TABLES,
BABY BEDS, BOOKSHELVES, YOUR KITCHEN WITH STOVE,
REFRIGERATOR, 3 COMPARTMENT SINK, ALL THAT STUFF. ONE OF MY
QUESTIONS FOR THE HEALTH DEPARTMENT WOULD BE WHEN I GO
GET MY EQUIPMENT FOR MY KITCHEN, WHAT GRADE DOES IT HAVE TO BE?
CAN I JUST GO TO WAL-MART AND BUY THE CHEAPEST STUFF? OR DOES
THIS HAVE TO BE A CERTAIN GRADE? AND THEY CAN TELL YOU THAT AS
FAR AS THE KITCHEN EQUIPMENT FOR THE DAYCARE. BECAUSE YOU DON’T
WANT TO GO BUY A BUNCH OF STUFF AND THEN YOU CAN’T USE IT. SO
THE MORE INFORMATION YOU CAN GET FROM THEM UP FRONT THE BETTER
OFF YOU’RE GOING TO BE. SO WE WANT THAT WITH PRICES. BECAUSE
AT THE END OF THIS WHOLE THING WE WANT TO FIGURE OUT HOW MUCH
MONEY WE NEED TO COME UP WITH. NOW, RESEARCH AND SHOW TRAFFIC
COUNTS ON NEAREST STREETS AND HIGHWAYS. I CAN HELP YOU WITH THAT OR
YOU CAN GO TO MDOT, MISSISSIPPI DEPARTMENT OF TRANSPORTATION. I
THINK IT’S MDOT.ORG. AND ON THE VERY FIRST PAGE OF THEIR WEBSITE
IS A LITTLE TRAFFIC MAP. AND YOU CAN CLICK ON THAT AND YOU CAN
SCROLL AROUND AND IT WILL SHOW YOU THE TRAFFIC COUNTS IN AND
AROUND THE AREA FOR THE BUSINESS LOCATION THAT YOU SELECT. IF YOU
WANT ME TO HELP YOU WITH THAT WE CAN DO THAT. IT DOESN’T TAKE
VERY LONG. BUT WE CAN GET THAT TRAFFIC COUNT IN AND AROUND YOUR
AREA. WHAT OTHER BUSINESSES ARE IN THE AREA THAT MAY HAVE AN AFFECT
ON YOUR BUSINESS? AND THAT CAN BE POSITIVE OR NEGATIVE. I KNOW
THAT THIS DAYCARE, ONE OF THE LOCATIONS, THE ONE THAT’S MORE
EXPENSIVE, IS FAIRLY CLOSE TO A MAJOR HOSPITAL. AND THAT OF
COURSE WOULD HAVE A POSITIVE IMPACT ON YOUR BUSINESS BECAUSE
YOU HAVE ALL THE PEOPLE THAT WORK IN THE HOSPITALS THAT HAVE
KIDS. THEY HAVE INDICATED THAT IF THERE WAS A GOOD DAYCARE IN
THE AREA THEN THAT’S SOMETHING THEY WOULD UTILIZE. WE WANT TO
TALK ABOUT, OKAY, THERE’S THIS MAJOR HOSPITAL IN THE AREA, THIS
IS HOW MANY EMPLOYEES THEY HAVE, THESE ARE THE SHIFTS THEY COME
OUT OF THE HOSPITAL, THAT TYPE OF THING. AND ANY OTHER
BUSINESSES IN THE AREA THAT WOULD HAVE AN AFFECT ON YOUR
BUSINESS. WHOLESALERS ON PAGE NUMBER 17, WE HAVE FOR
WHOLESALERS, MANUFACTURERS, AND OTHER BUSINESSES. WELL WE’RE NOT
WHOLESALERS, WE’RE NOT MANUFACTURING, SO WE CAN PUT N/A
ON THAT. THAT’S REALLY NOT APPLICABLE. YOU DON’T NEED TO
WORK ON THAT WITH YOUR BUSINESS PLAN. NOW DO YOU HAVE EASY
ACCESS TO MAJOR HIGHWAYS, RAILROADS, AND AIRPORTS? THAT’S
PROBABLY NOT NECESSARY EITHER. SO THAT’S PROBABLY ANOTHER N/A
QUESTION, NOT APPLICABLE. NOW IN THE MIDDLE OF PAGE 17, WE HAVE
LONG TERM PLANS AND CONTINGENCY PLANS. AND THIS KIND OF GETS
BACK TO SQUARE ONE WHEN WE’RE THINKING ABOUT LONG RANGE
PLANNING. WE GET THIS THING PUT TOGETHER, WE WANT TO DO A LITTLE
BIT OF ADDITIONAL HOMEWORK ON THIS TO MAKE SURE WE GET
EVERYTHING SET UP RIGHT TO BEGIN WITH. SO I HAVE QUESTION NUMBER
1, DESCRIBE THE LONG TERM PLANS FOR THE BUSINESS. SELL THE
BUSINESS? PASS THE BUSINESS TO FAMILY MEMBERS? OR POSSIBLY
LIQUIDATE THE BUSINESS? SO YOU HAVE TO THINK, IF I START THIS
BUSINESS AND SOMETHING HAPPENS TO ME, WHAT HAPPENS TO THE
BUSINESS? IF THE BUSINESS CANNOT OPERATE WITHOUT YOU THEN WE NEED
TO APPROACH IT ONE WAY. IF IT CAN OPERATE WITH YOU MAY WANT TO
PASS IT ON TO A FAMILY MEMBER. OR YOUR GOAL MAY BE TO GET THIS
UP AND GOING AND RUN IT FOR FIVE YEARS AND SELL IT FOR A PROFIT.
SO THINK ABOUT YOUR LONG TERM PLANS. WHAT DO YOU WANT TO DO
MANY YEARS DOWN THE ROAD? SECOND THING, DESCRIBE THE PROCESS THAT
WILL BE USED TO PRESERVE AND PROTECT IMPORTANT DOCUMENTS.
ACCOUNTING, EMPLOYEE RECORDS, CLIENT RECORDS, LEASE
AGREEMENTS, TAX RETURNS, ETC. IN THE EVENT OF A NATURAL DISASTER,
FIRE, THEFT, ETC. SO WE KIND OF WANT TO HAVE A BACKUP PLAN. NOW
YOU CAN TAKE ALL OF THOSE DOCUMENTS AND YOU CAN SAVE IT UP
IN THE CLOUD. THERE’S DIFFERENT ORGANIZATIONS THAT DO THAT. ONE
OF THE THINGS THAT’S GREAT ABOUT TECHNOLOGY IS WHEN YOU HAVE
PRINTER, SCANNER, COPIER COMBO. SO MY SUGGESTION WOULD BE TO
TAKE ALL OF THOSE IMPORTANT DOCUMENTS, RUN THEM THROUGH THE
SCANNER, SAVE THEM ON THE HARD DRIVE, AND I WOULD ALSO SAVE
THEM ON A JUMP DRIVE. SO THAT WAY YOU’VE GOT IT IN A COUPLE OF
DIFFERENT LOCATIONS, SO IF SOMETHING HAPPENS WE HAVE ALL OF
THAT INFORMATION SAVED AND STORED IN A SAFE PLACE. A NUMBER
OF US LEARNED AN IMPORTANT AND VALUABLE LESSON DURING HURRICANE
KATRINA WHICH WAS, OKAY, I’VE GOT ALL MY STUFF AND THEN I CAME
BACK AND MY STUFF WAS NO WHERE TO BE FOUND. IT ALL GOT FLOODED
OUT. JUST A LITTLE THING THAT I WOULD DO TO PRESERVE THOSE
IMPORTANT DOCUMENTS. NOW, THIRD PART OF LONG TERM PLANS AND
CONTINGENCY PLANS IS TO LIST CONTINGENCY PLANS IF THE OWNER
OR OWNERS BECOME UNABLE OR UNWILLING TO CONTINUE WITH THE
BUSINESS. SO ONE OF THE THINGS WE NEED TO LOOK AT WOULD BE
SOMETHING LIKE KEY MAN INSURANCE OR DISABILITY INSURANCE. IF
SOMETHING HAPPENS TO YOU AND YOU’RE NO LONGER ABLE TO
FUNCTION, THERE MAY BE SOME LONG TERM NOTES OR DEBTS THAT COME
ALONG WITH THIS BUSINESS. AND IF THAT HAPPENS AND SOMETHING
HAPPENS TO THE BUSINESS, THEN WE NEED AN INSURANCE PLAN TO KICK
IN AND PAY FOR THAT, TAKE CARE OF THAT DEBT. IT’S SIMILAR TO
WHEN YOU GET HEALTH INSURANCE FOR YOURSELF, IF SOMETHING
HAPPENS TO YOU, YOU DON’T WANT SOMETHING BAD TO HAPPEN TO THE
FAMILY BECAUSE OF LOSS OF INCOME. SO YOU ALMOST THINK OF
THE BUSINESS AS ITS OWN ENTITY AND IT MAY NEED ITS OWN SEPARATE
INSURANCE POLICY TO KICK IN IN THE EVENT THAT SOMETHING
UNFORTUNATE HAPPENS. OTHER THINGS WE WERE LOOKING AT MIGHT
BE BUYOUT CLAUSE FOR PARTNER OR PARTNERS. SO YOU’VE TOLD ME YOU
THINK YOU’RE GOING TO DO A SINGLE MEMBER LLC. YOU’RE NOT
GOING TO HAVE A PARTNER, BUT IF YOU DID HAVE A PARTNER ONE OF
THE THINGS WE WOULD WANT TO DO WOULD BE TO PUT TOGETHER SOME
TYPE OF OPERATING AGREEMENT THAT SPELLED OUT THIS IS WHO OWNS
WHAT IN THE BUSINESS, AND IN THE EVENT THAT ONE OF THE PARTNERS
WANTS OUT, THIS IS HOW THE BUSINESS WOULD BE VALUED AND
THIS IS HOW THAT WILL OCCUR. SO THAT’S KIND OF LONG TERM PLANS
AND CONTINGENCY PLANS. A LOT OF TIMES, THE PEOPLE THAT CAN HELP
YOU WITH THIS WOULD BE YOUR ACCOUNTANT, YOUR ATTORNEY, OR
SOMEBODY THAT DOES ESTATE PLANNING FOR YOU. AND A LOT OF
TIMES YOU GET WITH ALL THREE OF THEM AND SAY THIS IS WHAT WE’RE
GOING TO BE DOING. HOW DO WE GET ALL OF THIS TOGETHER AND WHAT DO
WE NEED? BUT YOU’RE BETTER OFF TO THINK ABOUT IT AND PLAN IT
OUT IN THE BEGINNING THAN DOWN THE ROAD WHEN SOMETHING BAD
HAPPENS. SO TURN THE PAGE, NOW WE’RE ON PAGE NUMBER 18,
COMMUNITY BENEFITS. HOW WILL THIS BUSINESS BENEFIT THE
COMMUNITY? EXAMPLES INCLUDE THE NUMBER OF EMPLOYEES TO BE HIRED,
PROVIDING A SERVICE THAT IS NOT AVAILABLE IN THE COMMUNITY, AND
TAX REVENUES. SO, ONE OF THE THINGS I WOULD TALK ABOUT WHEN
YOU’RE DESCRIBING THE COMMUNITY BENEFITS IS HOW MANY JOBS YOU’RE
GOING TO CREATE, AND ALSO THIS IS A NEEDED SERVICE IN YOUR
PARTICULAR AREA. I KNOW WE’VE DONE SOME RESEARCH. THERE’S NOT
A LOT OF QUALITY DAYCARES IN THE AREA. SO WE’RE CERTAINLY GOING
TO MENTION THAT. AND THEN ALSO MENTION TAX REVENUES THAT WILL
BE GENERATED BY THIS BUSINESS BEING STARTED. IN ADDITION TO
THAT YOU MIGHT TALK ABOUT THE-JUST FROM A CARE AND
EDUCATION POINT OF VIEW. IT’S NEEDED. WE’RE GOING TO PROVIDE
QUALITY. WHAT I MEAN IS IN ADDITION TO CREATING JOBS AND
PROVIDING TAXABLE REVENUE TO THE FEDERAL GOVERNMENT AND THE STATE
OF MISSISSIPPI, YOU’RE ALSO GOING TO BE PROVIDING A NEEDED
SERVICE IN THE AREA WHICH IS QUALITY CHILD CARE THAT HAS A
GOOD FOUNDATION IN EDUCATION. SO WE WANT TO DESCRIBE THAT. THE
LAST PORTION OF THE BUSINESS PLAN THAT WE NEED TO COVER IS
WE’RE WRITING THIS BUSINESS TO MAKE YOU THINK ABOUT EVERYTHING
THAT YOU NEED TO THINK ABOUT IN THE PROCESS OF STARTING AND
RUNNING THIS BUSINESS. NOW THE LAST PORTION IS FINANCIAL
REQUIREMENTS. THAT’S WHERE WE TELL THE LENDER THIS IS EXACTLY
HOW MUCH MONEY WE WANT TO BORROW. HOW MUCH ARE YOU GOING
TO BORROW? FOR HOW LONG DO YOU WANT TO BORROW THE MONEY? AND
GENERALLY THE LENDER WILL TELL YOU THAT. YOU DON’T GO IN AND
TELL THE LENDER WE WANT TO BORROW X AMOUNT OF MONEY FOR 30
YEARS. THE LENDER WILL SAY BASED ON WHAT YOU’RE USING THIS MONEY
FOR AND THE TYPE OF LOANS WE CURRENTLY HAVE IN PLACE, YOU’RE
GOING TO FALL UNDER THIS LOAN. AND RIGHT NOW THAT LOAN
AMORTIZED OVER ABOUT 10 YEARS OR 7 YEARS OR WHATEVER IT IS. ONCE
WE FIGURE OUT HOW MUCH MONEY YOU’RE GOING TO BORROW, HOW LONG
YOU’RE GOING TO BORROW THE MONEY FOR, AND WHAT THE INTEREST RATE
IS, WE CAN FIGURE OUT WHAT YOUR MONTHLY PAYMENT IS. AND THEN
FINALLY WE NEED TO LIST WHAT DO YOU INTEND TO DO WITH THE MONEY?
AND THAT’S ONE OF THE THINGS THAT THE LENDER WANTS. AND WE’RE
GOING TO TALK ABOUT THAT A LITTLE BIT LATER ON. SO THAT’S
IT. SO AGAIN, JUST TO COVER THIS AGAIN. WE HAVE A SAMPLE BUSINESS
PLAN. ALL OF THE MAJOR HEADINGS ARE IN BOLD AND UNDERLINED. AND
WHAT WE’RE GOING TO DO IS THIS GIVES YOU THE SAMPLE TO GO BY,
AND THEN WE HAVE A BUSINESS PLAN DRAFT WHERE IT’S BASICALLY A
FILL-IN-THE-BLANK. BUNCH OF QUESTIONS FOR YOU TO GO IN,
ANSWER, DO SOME RESEARCH ON. GO THROUGH ANSWER ALL OF THOSE. AND
THEN YOU HAVE PLENTY OF INFORMATION TO OPEN UP WORD.
TYPE UP YOUR BUSINESS PLAN IN WORD. EMAIL IT TO ME. I WILL
EDIT AND REVIEW IT. AND THEN ONVE WE DO THAT WE’LL GET BACK
TOGETHER AND WE WILL START TO WORK ON YOUR CASH FLOW
PROJECTIONS. SO ANY QUESTIONS? OKAY, THAT’S ALL I’VE GOT. THANK
YOU.

The Master: How Scientology Works


Would you care for some informal processing? Sure. What do I have to do? Just answer my questions when told. A few years ago A friend and I went to the scientology complex in Los Angeles to see what the religion was all about we were curious I talked about it actually in one of the first episodes of this show We were toured around the facility introduced to some very nice members and given Personality tests the test which is officially called the Oxford capacity analysis So it has no connection with Oxford university or any accredited institution was more intense than I thought it was going to be it included about 200 questions a few of which are actually reproduced exactly in this scene from Paul Thomas Anderson’s 2012 film the Master . Do you linger in dictionaries for pleasure? Do you get muscle spasms for no reason? Do your past failures bother you? Do you like to be told what to do? Do you find interest in other people? Are you often consumed by envy? Are you scientific in your thought? Are you truthful to others? Are you unpredictable? *farts* *laughs* This processing seen from the master is in my opinion one of the best sequences in one of the best movies of the last ten years it’s simple, brilliantly acted and hypnotic which is no mistake on the part of the filmmakers. If you’re interested the scene offers some real insights into how the religion of Scientology functions though P.T. Anderson has always been careful [to] say that the master is not an exact retelling of Scientology’s founding, the similarities in character, feeling and technique are hard to deny. For example this scene, the processing scene, Bears an unmistakable resemblance to a vital activity within scientology called: “Auditing. The term ‘auditing’ comes from a word which means ‘to listen’. In auditing, the person running the session is called the auditor, the person receiving auditing is called a pre-clear Because he has not yet been cleared of his reactive mind.” In The Master, scene Lancaster Dodd played by Philip Seymour Hoffman is the auditor and Freddie, played by Joaquin Phoenix is the pre-clear like [Dodd] does here the auditor in Scientology asks questions of the pre-clear with the goal of ridding him of ‘engrams’ the term for traumatic memories stored in what’s called the reactive mind [the] auditor does this by helping the pre-clear relive the experience that caused the trauma. When the pre-clear has a cognition or a positive realization, the session is completed if this seems a little like psychoanalysis to you that’s because it is. When L. Ron Hubbard, the founder of Scientology, laid down these methods in his book dianetics I think he genuinely believed that he had devised a new kind of psychotherapy something that was scientifically rigorous and effective. Of course, as we know, dianetics is not scientifically rigorous. It has been repeatedly rejected by all mental health communities as a pseudoscience, which it is, but as we see in the master There’s no doubt [that] the process of auditing can cause an effect. “Where’s your mother?” “I don’t know…” “Back to the start.” In the processing scene Dodd gets Freddy to admit to a series of past traumas including the death of his father the institutionalization of his mother, his incestuous relationship with an aunt and the times that he killed people in war. He uses these to access the primary engram of the Session: Freddy’s abandonment of the love of his life back home. Like in psychoanalysis, Dodd achieves this by talking, by initiating an exchange that attempts to unlock things that are repressed or hard to face. But the methods used are different. As has long been believed by its critics, Scientology auditing goes further than psychoanalysis or talk therapy because it utilizes a form of command Hypnosis. “Say your name.” “Freddy Quell.” “Say it again.” “Freddie Quell.” “Say it again.” “Freddie Quell.” All throughout the scene, Dodd works to bring Freddie under his command, in the first part which is structured a lot like the personality test, he asks him a series of relatively simple yes-or-no questions getting freddie used to this call and response pattern utilizing repetition to induce a relaxed and focused state. “Do your past failures bother you?” “No.” “Do your past failures bother you?” “No…” “Do your past failures bother you?” “Hmm… No.” “Do your past failures in life bother you?” Repetition also signals towards importance. Todd is trying to get Freddie to unconsciously focus on his past failures. After this brief mini session ends, Freddie insists on more and Todd agrees but this time with the caveat that Freddie can’t blink or the round of questioning will start again from the beginning. This extra strain occupies Freddie’s conscious mind and with the priming from the first part established he begins to answer the questions with more openness and candor. “Have you had intercourse with someone from inside your family?” “Yes.” “Have you ever had intercourse with someone inside your family?” “Yes.” “Who?” “Auntie.” “Have you killed anyone?” “No, maybe, not me.” “Have you killed anyone?” “No.” “How many times did you have intercourse with your aunt?” “Three times.” “Where is your aunt now?” “I don’t know” “Would you like to have intercourse with her again?” “No!” With the pattern set Dodd increases the intensity and increases the intensity and increases the intensity That’s such a pitch that Freddie is visibly tensing up then at the most charged moment, Dodd breaks the pattern and asks Freddy to close his eyes. The emotion of this moment is real. Just like hypnosis is real, just like psychotherapy and psychoanalysis are real, that’s because cognitive activity is real it can be harnessed and manipulated and projected and seen for new angles. Auditing is at the center of Scientology because it can produce these feelings of epiphany that convince people that the methods which achieve it must be correct. That’s the danger of Scientology too – I mean hypnotherapy is a valid form of treatment for those who want to seek it out. But scientology flatly Denies that auditing utilizes any hypnosis at all, so the people like Freddy who experience it unknowingly are susceptible to coercive suggestion whether it’s done maliciously, or by someone not properly trained, it can be persuaded to believe that the church is right with the capital R and thus deserves all the time and money, they’re asked to give it “To make it clear, all you have to do a show a fella that he’s mocking up his own mind therefore his own difficulties and that he is not completely adrift in and swamped by a body and then there, there he is, you’ve got him cleared. Hubbard held that auditing, like we see in the master, was the way to quote-unquote clear every single person on Earth. When that’s your claim, there can be no uncertainty in your methods when uncertainty is the one thing that binds all forms of Mental health. We don’t understand all the ways the mind works, probably we never will. But psychotherapy and psychiatry functioning within a scientific community within a code of ethics that protects from abuse, has made advances that can help those who are struggling cope with life. It’s not perfect, but it’s a hell of a lot better than Scientology ~No~ ~other love~ ~can warm my heart ~ Hey, everybody. Thank you so much for watching you can subscribe to the channel by clicking right over there. I have to thank Audible for sponsoring this episode If you don’t know audible has a gigantic selection of digital audiobooks and actually one of my New Year’s resolutions for this year is to read more books. Audible is helping me to do that. The first book that I read this year with was J.D. Vance’s Hillbilly Elegy which is fantastic and J.D. Vance just recorded his audiobook with his voice on Audible. So if you go to audible.com/nerdwriter you can get a free 30-day trial, but also you get one free audiobook, So I suggest you use it on Hillbilly elegy. I don’t think you’ll regret it. Also, Nerdwriter t-shirts are still available at dftba.com I’ll leave the link in the description below, and I was nominated for a shorty award! So if you’re interested you can vote for me on that. I’ll leave the link below for that, too. Thanks guys for watching I’ll see everybody next Wednesday

Personal Profile VS Business Profile on Instagram (Pros and Cons 2019)


So you want to know should you have a personal
or a business Instagram account, I’m going to go in depth on this topic tell you every
single thing you need to know. So stick around. Hi, this is Jacob, Jacob le video production.com
and I worked with a lot of clients who are still using personal Instagram accounts when
I first meet with them. Now, Instagram does not actually want for
you to do this. They want you to be posting your business
material to a business account. And honestly, there really aren’t any reasons
that a personal account is better. Now, you can’t make a business account private. But if you’re trying to grow your business,
there’s zero reason you’d ever want to keep it private. You want as many people to be able to follow
you and see your content as possible. Now, I have heard a lot of people claim that
the reach on personal accounts is significantly better than with a business account well really
in-depth study found this isn’t really true, at least not presently. Now, this is absolutely true on Facebook,
the reach of business accounts, especially large ones is so much smaller. So some people, including myself, are nervous
that in the future, this may change. However, at the moment, they’re more or less
the same. The study found that 6.7% were reached for
business accounts and 7% were reached for personal accounts. But with really small business accounts, those
were actually reached more than personal accounts. And really, the differences were so small,
it could just be averaging out ever so slightly different. So I don’t really think that’s something you
need to worry about. Now, are there benefits of having a business
account over a personal account? Yes, there are several very significant benefits. The first one is you just get a lot of analytics
on who’s finding your content who’s visiting your web page.And this is crucial for planning
out your strategy. Seeing how your posts are doing. I mean, you can always see likes and comments. But you can dig a lot deeper with who it’s
able to reach. And more importantly, with the hashtags, those
are a great way of reaching brand new people. And you can see how many people are finding
your posts specifically with the hashtags. And I do also recommend when you post, go
look on those hashtags. See if your ranking you can really establish
different hashtags that you do really well for when I started tracking. That was my own personal account. On average, I was reaching 30 new people through
hashtags, but as I’ve done that more I can consistently reach 400 or 500 brand new people
through the hashtags that I use which is really significant over time getting in front of
that many brand new people and if your business and you have a website, it’s really important
to track the website clicks.And see how many people are actually visiting the website. There may be certain types of posts that get
more likes and comments, but other ones that drive people to your website. So it’s good to have a combination of both
of those, both the ones that get a lot of engagement, but also ones that actually convert
people into website visitors. Also, you have the opportunity to boost your
post and get it in front of really targeted new people. This is an awesome feature. You don’t want to be pouring in money constantly. However, you can get very targeted especially
with your very best posts and send people to your website or generate business using
these boosted posts. Now the default it will be automatic and I
do not recommend doing this because what this will do is it will take your audience and
try to find people exactly like your audience. Now, if you’re a small business owner, the
chances are you’re going to have some friends and family members and your mom follows you
and they’re going to take the attributes of those people and expand them out and is not
going to be highly targeted. So unless none of your friends or family are
following you, or you have a huge following, I recommend choosing much more specific filters
than that. Often you do want to boost the post that are
already doing very well because people are responding well to it. And maybe more likely to tag people or comment
or share which will mean you’ll get more bang for your buck with people doing that organically,
not just the paid reach. So that’s everything, in a nutshell, there
is the potential that in the future you would have less reach with a business account versus
a personal but that’s not true. Now also Instagram wants you to have a business
account if you are a business and it’s really a no brainer because you get all these analytics
and you can really see what’s connecting and adjust your strategy based off of that.And
if you have a post that’s doing really well, you can spend some money and get it in front
of really targeted brand new people. I would love to hear from you. Are you currently getting customers and clients
through Instagram? Or are you not at that point yet and feeling
frustrated? That’s helpful for me to know when I come
up with new content that will be helpful for you. I do have a video on ideas to increase social
media engagement. I’ll have a card for that come up if you made
it to the end. You’re my best friend thank you so much for
watching all the way through please comment Iraq. Anyway, I’ll see you in the next video.

Optimizing Your Advertising Spend | Marketing Madness


This week we are going to talk about how much
you should spend on advertising. What’s up Fish Fans! My name is Marcus. You’re watching Marketing Madness, the Blue
Fish vlog! Without a doubt, the question I get the most
when discussing business with anyone is how much should they be spending on Advertising. If you are like most business owners, money
is a finite commodity. And there are a ton of things pulling at the
purse strings. Henry Ford once said “Stopping advertising
to save money is like stopping your watch to save time.” Most people that are involved in sales have
heard the term Sales Funnel before. And advertising and marketing are the activities
that bring prospects into the top of that funnel. I only state this to help you make sense of
why advertising is so important to a business. But answer the question already, right? Most consultants will tell you 5% of gross
revenue is a good number to be spending on advertising. The Small Business Administration used to
say that businesses under $5 million should spend 7-8% of their gross revenues on advertising To make sure we are speaking the same language,
your advertising budget refers to all costs for things like Google AdWords, social media
management, custom photos, print ads, sponsorships, videos, brochures, billboards, etc etc. If you are currently spending 0% then 7-8%
can seem insurmountable. What I typically tell people is that if they
are below 5%, they need to figure out where they are and then increase the percentage
a bit. If you are at 0% then you have to come up
with a reasonable budget. 0% is just not going to cut it. There are times when you will have to go beyond
your standard expenditure. One of the biggest reasons would be the costs
for a new website or other infrastructure. Those pieces are investments in your business
that should net a trackable return. Let me share a different perspective with
you. If you can get to a point where you know your
cost per acquisition, lifetime value and some other metrics for your business, you will
understand how much you need to spend in order to achieve revenue goals. Advertising should be viewed as an investment
not an expense. If your advertising is not generating revenue
you are either not spending enough or not spending it in the right places. Well, that’s a wrap for this week! I want to thank you for checking in. Make sure to hit that like button. And if you have any questions or comments
leave them down below. If you want to talk about how Blue Fish can
help you grow your business just send us a message and we’ll get the conversation started!

6 Things to Consider in Your First Year of Owning a Business


– Do you think an investor
will give me some money? – If you have a well thought
out business plan (laughs) – I will now thanks to this video. – Yeah. – It’s going brutal (laughs) Alright so you got your
business up and running, it’s the first year, now what? What do you do besides, celebrate, celebrate? – Well, after celebrating, you really want to, really
figure out what the foundations are of your business, but before you jump in,
you’re running your business, it gets tough. You have to remember to give
yourself some self-care. – Get your z’s. – Get your z’s, get your zen. You’re probably working,
I don’t know, 40, 50, 60, possibly more hours a week. And you can forget about
you, and you are important. If you get burnt out, then
that business suffers. So Em, what do you do
to get that self-care? Do you sleep for 20 hours a day? What is it? – Okay that’s excessive, but I’m all about the eight hours. Also, eating a well-balanced meal. I’m a big plant-based gal
for all you vegans out there. That keeps me refreshed,
feeling healthy, spry, also making sure to balance
my social life as well. ‘Cause I know, I work remote personally, so I’m at home, it’s easy to get the clocks strike 5:30
and you’re still working, ’cause it’s just like, you’re
in that work mode zone, so you gotta make sure to
really schedule out your days and ensure that you get
exercise in, a social life – Yes, absolutely. Social life is huge. Many of us, solopreneurs who
are just working by ourself or maybe with a small team, we get trapped in our
bubble and then we look up, it’s bedtime, and when we
wake up, and then we work on the business, and we
go to sleep, and it’s just a never-ending cycle. – Yeah, and then you get burned out, and then your business is
also going to experience that which brings me to, I know you
have a lot of info on this, the team that you cultivate as well, ’cause those are like people
you’re gonna be around, day in and day out, fulfilling
your goal and your mission. – Right. Like even if you’re a solopreneur, you still wanna surround
yourself with like-minded people. – That’s why I surround
myself with Nealey. – So many of us, again solopreneurs, we don’t have that team but
there are lots of places where you can find those
like-minded people like Em here. There are meetups you can go
to, they’re absolutely free and you can find people that like the same stuff that you do, or check out maybe a
local coworking space. There’s a ton of people just like you
– And free coffee. – Free coffee, usually
free beer with membership. I may know (laughs). – What’s next? What should I consider doing next in my first year of business? – Yeah so stick to the foundations. The foundations are never any fun, it’s not the fun side
of running a business, but they are so so so very important, and probably the first
thing that you should do, even just starting a business, is to register your
business with your state. Many people do this by filing as an LLC or a sole proprietorship. Probably the most common though is LLC. It helps protect your business
from your personal assets. – Question. Okay, LLC, I’ve seen this, and when my friends were doing their taxes and I would start to brainstorm, okay I see LLC, why are you
LLC versus Inc. versus Co.? How do you decide on that? Does it matter the type of
business you’re running, or the state you’re in, or? – It really depends on the
business that you’re running, and the team that you have behind it. So what I would recommend
is your state will have some information on how
to file your business, and give you some information
on what’s right for you. Should you be an LLC? Should you be a sole
proprietorship or a partnership, or a corporation? What does that look like? – Alright Nealey, so I’m having
flashbacks to my childhood when I wanted to be an entrepreneur, and I’d think about
having a business plan, and that’s when my parents would ask me, “Okay so you wanna own
an amusement park, cool, but what’s your business plan?” And so I’m thinking
about now, as an adult, and the entrepreneurs listening in in their first year of business. Real talk. Business plan, is that something you need to be doing right now, and
how do you go about that? How do you organize that? How much information do you need to know, or can you wing it? – Definitely don’t wing it. There’s a lot of business owners, especially just starting out,
solopreneurs, they’re like “Cool I’m just gonna
start my business and go.” But the business plan
keeps them locked in, helps them really find that
foundation that they’re gonna need to stand on when they start to really grow their business. Now business plans are pretty lengthy and it does take a ton of time to create. There are plenty of sites out there that’ll help you generate those, but we’re gonna go over some
of the different sections of a business plan, hopefully it’ll help you out a little bit. Alright Em, so the first
section of a business plan is the Executive Summary. Now you can really think
of this as the cliff notes for the entire document. It’s gonna give a little bit
about what that business is, the market it serves, and some information so if anyone were to read
this, like potential investors for your business, they know
what they’re gonna get into. – Okay so number two, don’t worry, I got this one Nealey, you wanna have a Business Description. What is your concept? So let’s go back to my amusement park. – Okay, let’s do it. – I think it should be a pizza park, because
– A pizza park? – What else would you wanna
eat and possibly throw up after a roller coaster ride? Pizza of course. – Those tilt-a-whirls are – It’s going brutal, (laughs) but that’s my, that is my concept. – Alright so number three
in your business plan is the Industry Analysis. Now going back to your pizza park, it’s really just an
overview of your industry. Who are the major
competitors in your industry? How do you rank up in that list? And just the market
itself in that industry. Alright Em, so with your competition, can you give us a little insight of who your competitors might be, and how you would stack up against them? – Yeah, so no big surprise
in the amusement park world, a few that are my
competitors would be like a Six Flags or, Disneyland or, what’s one of your favorites? – I think as a kid I used
to go to Busch Gardens a lot in Florida. They had the Sheikra ride,
that 90 degree straight angle, scared the, everything out
of my mom, it was fantastic. – He threw up pizza. So back to my amusement park. What makes me unique is that
it is this pizza-themed park. So not just the best slices of pizza from all different kind of themes, like we have the New York style, the deep dish Chicago style. – What’s your favorite? What style? – This is a little embarrassing, because it’s really boring, but I just like a good cheese pizza, like I am Kevin off of Home Alone, it’s just, I prefer dairy-free. – Chicago style or New York style? – In between the two. – Okay, you heard it here first. – And then also what’s
unique about the park is that everything is pizza-themed,
even the rides. So there’s a bunch of, really bizarre-looking
rides because they’re shaped out of like pepperonis, and
dripping cheese for the slide, but it really sets me
apart from everyone else, and fun fact, all the prizes that you can win too, are also pizza-themed.
– Pizza-themed. Heck yes. I’m here for it. – Cool. Come on down. Get you a deal on your summer. – Come on down to pizza park. (laughs) – Okay so another thing that comes up, here I’m just one person, I’m gonna have an amusement
park to draw in a lot of people, I need a good team, how do you go about organizing that? Who’s gonna do what? What’s the organization
of this pizza park? – Right. And that’s number four. That’s the organization
in your business plan. Who’s gonna run it? Is it just you? Are you going to have a team? Are you gonna have a board of directors, and investors, and all this good stuff? And that’s where you map that all out, so you really have that
plan when you go to start your amusement park, ’cause
I know you’re awesome, you can do a lot, but you can’t be running
from ride to ride to ride stopping and starting it, plus running the business,
– That’s a lot of work. – Plus eating the pizza, I get it. You need people. – Yeah I worked at an
amusement park, fun fact, when I was 16, and it was just enough doing one ride, and you just pull a lever
and then you stop it, but kids are, – It’s riveting.
– they are a mind of their own. Mind of their own. – Alright so number five is
your Financial Projections. Now I’m not saying you’re gonna go with, “I’m gonna make a million dollars,” and that’s it. – What are you talking about? – My projection. Now this is
– That was my plan. – This is what your budget is, how much you’re gonna be spending, what you’re projected to make. Not every business is profitable in their first year of business, that’s more like two,
three, and five years. You really want to have that plan, that projection of what you think with the industry and the competitors and the market and your customers and how much you’re selling tickets for, all in that little projection there. So, do you have projections
on your business? Are you gonna be making a
million dollars that first year? What are we doin’? – Well, maybe we should sit down over some pizza and talk about this, but I just kinda feel really confident about my business model. I’m just thinking put it together, however much money it
costs to put this on, what have you, that’s fine. The customers are just
gonna come rolling in. – If you build it they will come? – Yes, field of dreams right? – Yeah. – Yes I got it, movie trivia point, Emma. So yeah I just hadn’t really thought about the exact numbers. – We’ll go over that. – Okay thanks. Thanks. Alright so with everything
we’ve talked about, now we are at number
six which is, investor, you have a great idea, you have a well thought out plan, now you gotta go and get an investor, get that money. Right? – Absolutely. That’s the whole point.
– Show me the money! – Show me the money, give me the money! But you want to, you’re building this business
plan to get investors, that’s one of the main key points of this, that investors don’t wanna just hand out their money anywhere. Have you seen Shark Tank? They’re not just saying yes to everyone. They have a plan.
– They’re very picky. – Very very picky, and that’s why you have your business plan, it’s well thought out, well written, and that last part, that investor request, or that finance request is really to say, here is exactly what I’m asking for, and then let the negotiation continue. – So with my idea being pizza park, and what we’ve discussed, the themes, the uniqueness, the vibe, the fun, do you think an investor
will give me some money? – If you have a well
thought out business plan. (laughs) – I will now, thanks to this video. – Yeah! – So let’s say good news,
the investor likes my idea, and I did in fact get the
money to pursue my idea. Next thing I’m thinking of is, keeping track of how
much I’m spending, where, how do I look for a return on investment? How do I keep that all organized, because I’m gonna be dishing money out in all sorts of places. What are your recommendations though from your experience, Nealey, with keeping track of ROI? – Yeah especially in your first year you have to keep track
of literally everything. And now what a lot of people
do is they go Gung-ho and crazy and start spending their
money on a bunch of things ’cause they think they
need everything right now. But what I would recommend is go lean, and really focus on your ROI, or your return on investment. Make sure the money
that you’re dishing out to your amusement park, you’re dishing out with your business is actually getting customers back. ‘Cause at the end of the day, if you run out of money, and there’s no more investors, there’s no more business. So focus on that, and you can do that with
some bookkeeping software, like QuickBooks is the
main competitor out there. There’s GoDaddy Bookkeeping, there’s many many other ones as well that’ll help keep track of your income, your expenses, and even
help you with tax time, or tax season rather. – I love that. Help you stay organized. Definitely check out
the resources you have, will make your life a lot easier, and, – So much easier.
– Your bank account happy. – Yeah we gotta keep
the bank account happy. How else are you gonna
buy all of this pizza? – Otherwise you’ll just be, at home sitting on the
couch eating cheap pizza, and that’s depressing. So I imagine with
everything we’ve discussed, and I know this comes up
a lot with social media when I’m educating on best practices, trial and error. Expect it. It’s going to be definitely something that you need to embrace, trial and error. Also just keeping in check
with how your team is doing and make sure they’re
on board with the goals and the success and your struggles, so open communication is key too. But expect to have some trial and error, would you agree? – Absolutely. One of my favorite little
quotes or whatever is, “Failure is feedback.” Failure is not the end of the road, it’s something that you learn to kind of grow and just becomes the
better you or better business. So fail early, fail often,
but always keep learning. – I love that. And if you love this, be sure to like this video. Also, subscribe to the channel, and – Ring that bell. – And comment below on
what you learned to do for your first year of business. – This is The Journey. We’ll see you next time.

Learn About Spear Patient Education – Patient Retention for Dental Practice Growth


You have big goals for your practice. You want to be successful, profitable and
leave a lasting impression on your patients. You can care about your patients’ health and
the health of your practice. And you want your patients to be happy and
committed to the high-quality treatment you provide. But there’s one thing bringing you down. You feel like you don’t have enough patients,
and you want more. Likely, it’s primarily because you want higher
streams of revenue and greater overall profitability. Maybe it’s also because you want to increase
your case acceptance and take on different types of cases. You think expanding your patient is going
to bring in a wave of revenue and be the best solution. But this is not your problem. The problem is patient retention. Your existing patient base is decreasing because
they’re leaving out the back. Why is this happening? It’s because they don’t value treatment. So maybe you need to present it differently. Maybe they’re not understanding the full impact
of their potential treatment. But if you don’t have a strategy for more
case acceptance, adding patients won’t solve your problem. You have to get to the root of the issue,
which is patient retention. But how? Spear Online’s Patient Education tools will
help you better communicate their diagnosis and treatment options. It’ll also communicate the importance of seeking
treatment and the potential consequences of not doing so. Our videos will show your patients the basics
of home care, symptom progression, appliance care, post-op care and procedure details. We conducted a couple of studies to test the
efficiency of our Patient Education programs and found that the majority of patients who
watched the waiting room videos better understood the consequences of neglecting treatment,
were compelled to move forward with treatment and wanted their dentist to show the videos
in their practice. Patients who watched our 3-D animated Patient
Education videos had similar sentiments.

Sustainable Growth at Reasonable Prices: What in the World Is Great Investor Mark Yockey Finding?


CONSUELO MACK: This week on WEALTHTRACK, an
exclusive sit down with Artisan International fund’s Mark Yockey. Where in the world is this great investor
finding sustainable growth at reasonable prices? His answers are next on Consuelo Mack WEALTHTRACK. Hello and welcome to this edition of WEALTHTRACK,
I’m Consuelo Mack. With episodic exceptions the U.S. has been
the place to invest since the global financial crisis. There have been occasional bouts of outperformance
by European and emerging markets, specific geographical locals and individual countries
but overall the U.S. markets trajectory has been higher, the U.S. economy stronger and
the dollar dominant. The past year is a case in point. No matter where you looked around the world
currencies weakened against the dollar. From the Japanese yen and the Swiss franc,
to the Indian rupee and the South Korean won, to the British pound and the euro to the Chilean
peso and Brazilian real. It’s been a challenging time for global
investors especially those running international funds. This week’s guest is up to the challenge
and has been investing overseas for nearly three decades. He is Mark Yockey, Founding Partner of Artisan
Partners Global Equity Team, where he overseas 24.4 billion in assets. He is long time portfolio manager of his flagship
Artisan International Fund which he launched in 1995 and for which Yockey was named Morningstar’s
International Stock Fund Manager of the Year in 1998 and finalist in 2012. Artisan International, which has a Bronze
medalist analyst rating from Morningstar recently reopened to new investors having been closed
for several years. Yockey and his team also oversee the newer
Artisan Global Equity Fund which he launched in 2010 to include U.S. investments. Global equity has also earned a Bronze medalist
rating. Although the two funds have many overlapping
holdings and have both beaten their respective benchmarks, the ability to invest in the U.S.
has made a big difference in performance. Artisan Global Equity’s five-year annualized
returns of nearly 8% dwarf Artisan International’s five year 2.45% return. I asked Yockey if he expects the American
market performance advantage to continue. MARK YOCKEY: Consuelo, I think it will. The U.S. is good at some industries that the
rest of the world is not very good at, and some of these industries we dominate. Some of these industries that I’m thinking
about are things like technology. Big chunks of technology we dominate. You think about Amazon or Google or Facebook. Much of the software space is dominated by
American companies, and these companies simply don’t exist outside the United States with
maybe a few exceptions. Then you think about biotechnology. That’s largely driven by the United States,
and most innovations in healthcare, certainly not all but many innovations in healthcare
are driven by what’s going on in the United States. So, I think as long as these growth industries
of the future are dominated by what’s going on in the United States, you’re going to
have opportunities to invest in things here that you don’t have in other parts of the
world. CONSUELO MACK: How long do you think the dominance
will continue? Because I’m thinking there are all these
statistics about the number of new patents for instance that are being issued globally,
and the Chinese are absolutely dominating new patents, new ideas, new technologies. Do you see any immediate threat to our technological
dominance for instance or our dominance in drug creation? MARK YOCKEY: No, I don’t. CONSUELO MACK: You don’t. MARK YOCKEY: I think it’s going to be a
long time before the Chinese catch up in these new industries. They’re two to three generations behind
in chip production for example. They’re totally dependent, many of their
companies, on Nvidia’s chip. In the biotechnology area they’re just beginning
to do research in many areas of biotechnology. So, I think 25 years from now it may be a
different story, but as long as people continue to innovate in this country and innovation
is rewarded. If you’re an entrepreneur in the United
States, you can benefit a lot from your innovations. In many other countries and possibly China,
not always, but sometimes you don’t always enjoy the benefits of those innovations. CONSUELO MACK: Gee, that makes a difference? MARK YOCKEY: It does. CONSUELO MACK: So do you think that growth
is going to continue to outperform value? MARK YOCKEY: I do. I do. I think a lot of value stocks are value traps
because it’s a digital economy today. The businesses that added a lot of value in
the past are being disintermediated, and I’m not talking about taxis and Uber. I’m talking about software companies replacing
other companies that provided the same service and now you can buy it through software at
a quarter of the price. A lot of industrial companies are being disintermediated
by other companies, and so one of our pillars of our investment style
is to find areas where there’s not a lot of competition, because if we can find areas
where there’s not a lot of competition, you typically have more pricing flexibility,
and you’d like to have the ability to raise prices. That’s why these data providers, company
like that are so valuable because they can raise prices because they’re little monopolies. CONSUELO MACK: So, the kinds of companies
that have made the difference, what kinds of companies have made the biggest difference
for the Global Equity Fund that you couldn’t invest in, in the International Fund? MARK YOCKEY: So, the software area has been
the biggest difference, and there are a couple of companies in the healthcare sector, things
like … CONSUELO MACK: You want to name some names? MARK YOCKEY: So, in the tool sector we like
the companies that make the tools that allow medical research to be done, companies like
Danaher, companies like PerkinElmer, companies like Bio-Rad. These industries are dominated by U.S. companies. CONSUELO MACK: I mean the FAANGs for instance
or … ? MARK YOCKEY: The FAANGs. Now what we’ve done is … CONSUELO MACK: What have you done with the
FAANGs? MARK YOCKEY: Well, we put a couple of the
FAANGs in the International Fund, and you might say, well, they’re not exactly international,
but in our view, they are unique companies that operate globally, so a very small part
of the International Fund is invested in U.S. companies and these are … CONSUELO MACK: I think it’s 14 percent or
something in International. MARK YOCKEY: These are mainly FAANGs. CONSUELO MACK: Now at Artisan you describe
the kind of companies you buy basically as having sustainable growth at reasonable prices. So, what does sustainable growth mean? What are you looking for? MARK YOCKEY: So Consuelo, that means we’re
looking for companies that are not going to be around for a year or two years or three
years. They’re going to be around for 20 years,
companies that continue to innovate, companies that continue to grow. Nestlé we’ve owned for over 15 years. It’s been a wonderful stock. It’s more than tripled. It may have quadrupled, and you think that’s
a big, dumb, boring food company, but actually it’s terribly innovative. They have great products. They’re respected around the world. They’re a great beneficiary of globalization,
and the rest of the world’s income is growing so that you can afford to buy some of Nestlé’s
products, and they constantly rotated out of these old businesses like fish sticks if
you remember fish sticks. I haven’t had one for a while. CONSUELO MACK: Yes, vaguely. MARK YOCKEY: I haven’t had one for a while,
but I used to have a lot of them, and now people don’t eat so many fish sticks, and
now they’re in things like coffee where you make the really high-quality coffee at
home. They just bought out Starbucks’ coffee-on-the-shelf
business. So, they’re moving from low value-added
products into high value-added products, and the beneficiary of that has been the shareholder
of which we’re one of the biggest. Just as the U.S. has certain companies that
you can’t find outside the United States, internationally there are some really unique
companies too that we’ve been able to invest in over the last 15 years that have really
helped the International Fund perform at different times extremely well, and Nestlé is one of
those. CONSUELO MACK: What are some of the other
international companies, internationally-based that you own in the International Fund that
you think are going to have the same kind of performance, sustainability and innovation
that we’re talking about in Nestlé? MARK YOCKEY: So, our largest holding is a
company called Linde. CONSUELO MACK: Linde. Right. MARK YOCKEY: It’s a merger of a U.S. company
that used to be called Praxair and a German company called Linde, and they put them together
and the authorities have made each business sell off, each company sell of some of their
assets, but what’s happened is they’ve been able to keep their best assets. So, you’ve taken two really good companies
together, and you’ve made an even better company now. So fundamentally the industry is wonderful,
and secondly the management is outstanding, and it’s highly cash-generative, and it’s
highly stable. If we ever do have a slowdown in the global
economy, Linde is going to outperform everybody. It always has in every recession over the
last 20 years. CONSUELO MACK: Linde is the top holding in
both of your portfolios, both the Global and the International. MARK YOCKEY: Yes, yes. CONSUELO MACK: Linde is industrial gases? Is that right? MARK YOCKEY: It’s something that … CONSUELO MACK: I mean what is it that is so
great about it? MARK YOCKEY: Well, you use industrial gases
for everything. Nobody realizes it, but you use it for everything. So industrial gases are used at hospitals,
oxygen. They’re used to get oil out of the ground. When the oil wells start to run down, you
have to pump in industrial gas to get the oil and gas out of the ground. CONSUELO MACK: Oh, all right. MARK YOCKEY: Industrial gas is used to freeze
frozen peas, if you have any frozen peas in the refrigerator for a cold, stormy night. CONSUELO MACK: So, it’s one of those components
or whatever, these elementals that are used in just about everything that none of us had
a clue. MARK YOCKEY: It’s the best business in the
world. All right, one of the best businesses in the
world. CONSUELO MACK: What’s another best business
in the world that you might have in International and in Global Equity as well? MARK YOCKEY: Well, so there’s this other
group of stocks that we like a lot, and they’re the exchanges. Our second biggest holding is Deutsche Boerse. It’s the German stock market, but that’s
not why you own it. You own it for the derivatives exchanges that
they have, and the regulators ten years ago said after Lehman and all the problems of
that bankruptcy that you had to trade products on exchange, and so all of the holders of
the exchanges around the world have been beneficiaries of that because a lot of trading was done
over the counter. It’s all moved down to exchange, and if
own one of these exchanges, you’ve done extremely well. Then derivatives trading grows every year,
and these guys get a little slice every time there’s a trade. They also own the repository for all the stocks
and bonds in Europe. They have $13 trillion in Clearstream, and
they get paid a little bit to hold those assets, and that’s worth three or four hundred million
dollars a year. They’re going to make acquisitions. It’s doubled since we bought it. We think it’s probably going to double again. MARK YOCKEY: We own the London Stock Exchange
as well. That’s been a great stock for us, and Deutsche
Boerse has been a great stock. We own ICE in the Global portfolio, and we
own the CME. So, the exchanges are just fantastic. CONSUELO MACK: One of the approaches that
Artisan is known for is that you identify themes, big theme that you want to participate
in, and certainly the exchanges are part of your financial services theme. What other kinds of financial service companies
are you investing in? MARK YOCKEY: Well, so another area we like
a lot is we like the insurance brokers, and it sounds like a terribly boring industry,
but actually as an investor when you see something like this, it’s actually pretty exciting
because there’s very little competition. It tends to be a rather small industry with
a few number of providers and a large number of customers. So that means that you have not very much
competition in some areas, and these companies are highly cash-generative. They also have big consultancies, and if you
think about all the new risks that are possible in the world today that we haven’t thought
about in the past, things like cyber risk and terrorist risk and pollution risk and
climate risk … CONSUELO MACK: So, the insurance companies
assess all those risks, and they have actually consultants that will advice companies as
a side business. MARK YOCKEY:Yes. Sure, because if you’re a company, how much
climate insurance do you need to have? Or how much terrorist risk insurance do you
need to have? So, what they have is they have the data,
and the individual company buying insurance doesn’t have the data because he’s not
able to access every company in the world. These companies that are in between can access
all the data, so they know what these risks are and how to price them, and it’s a great
business because, you know what? Things happen, and you need insurance. CONSUELO MACK: How interesting. Again, the insurance industry is a growth
industry. Some other things. Demographics is another theme that you’ve
identified. What part of demographics? MARK YOCKEY: So mainly it’s on the medical
side, so things like Medtronic, and they’re involved in diabetes care. Western Europe and the United States and Japan
are rapidly aging societies, and we’re going to use more healthcare as we get older, and
companies like Medtronic which is cheap as dirt is going to be a big beneficiary of that. CONSUELO MACK: So why is Medtronic cheap as
dirt? What is the misperception in the market about
it do you think? MARK YOCKEY: Well, they made an acquisition
a few years ago, and we own the company that they bought, so we benefited there. We kept the stock, and they probably overpaid
for our acquisition five years ago or so, and so they’ve been sort of digesting it. It’s taken them a little longer than possibly
it should have, but now we think that they’re through this and they have a bunch of new
products coming out. There are wonderful advances coming in. For diabetes care you have continuous glucose
monitoring, so you can get your insulin as you need it, and it just improves the lives
of people by a factor of ten. CONSUELO MACK: So that’s demographics. Technology. We talked a little bit about it, but I know
the areas. Which areas are you most excited about in
technology? MARK YOCKEY: So, I’m going to sound very
boring but these FAANGs. We’re not so big about the A in FANG, but
we’re pretty big on the F and the N and the G. CONSUELO MACK: So, you mean … MARK YOCKEY: Facebook. CONSUELO MACK: So sometimes it’s FAA, so
sometimes it’s Apple and Amazon. MARK YOCKEY: We like Amazon a lot. CONSUELO MACK: You do, but not Apple. MARK YOCKEY: Not Apple so much. We think they’ve got issues longer term. It’s been a wonderful company… CONSUELO MACK: So, let me stop you there. So, you don’t own Apple. MARK YOCKEY: Don’t own Apple. CONSUELO MACK: What’s changed about Apple
that makes you less enthusiastic about its growth prospects or business prospects? MARK YOCKEY: I think they’re running up
against the ceiling where they can keep raising prices. When you get up to a thousand dollars a phone,
people are going to slow down their replacement cycle of buying new phones because everyone
has a smart phone now in the world, and so it’s you and me buying a new phone. If we say the new phone is pretty much the
same as the old phone, why should we get a new phone? CONSUELO MACK: So, you see that playing out
more and more in Apple’s case. MARK YOCKEY: I would suspect it’s going
to slow down, but it throws off a ton of cash. It’s not very expensive, so there are some
reasons to think it isn’t going to be a disaster, but it isn’t something where we
see a lot of growth there. We like Microsoft much better. We like … CONSUELO MACK: Because of the cloud or cloud
services? MARK YOCKEY: Because of cloud and because
the new management is really good, really strong. They’re buying back stock. They’re highly cash-generative. CONSUELO MACK: Amazon you mentioned. MARK YOCKEY: Amazon. The cloud business is fantastic. The retail business barely breaks even, but
that’s only because they make money but not very much, but it’s … CONSUELO MACK: Because they keep investing
in it. MARK YOCKEY: They’re investing massively
building out their own infrastructure, and when that reaches maturity, they’re going
to be highly cash-generative. CONSUELO MACK: Do you see any end in sight
to Amazon MARK YOCKEY: Well, if you look at total retail
sales, they’re still a relatively small piece of retail sales. CONSUELO MACK: So, there’s lot of room to
grow. MARK YOCKEY: The thing that’s impressive
to me is this Prime membership. I don’t know if you’re a Prime member. CONSUELO MACK: Yes. MARK YOCKEY: I’m guessing you are, and I
am. It’s all the people that make money in the
United States and all over the world. So, their customer base is a highly affluent
customer base that they’re going to continue to sell more products to. As long as the offer is a good offer and we
get more than what we think we’re paying for, then we’re going to continue to use
it, and that’s wonderful. It generates between five and ten billion
cash just the hundred bucks a year they get from Prime membership. CONSUELO MACK: Netflix? Do you own Netflix? MARK YOCKEY: No. We missed it. CONSUELO MACK: Oh, so you missed it. MARK YOCKEY: Sadly. CONSUELO MACK: Too late. MARK YOCKEY: We don’t talk about that one
in the office. CONSUELO MACK: Alphabet, Google clearly you
own. MARK YOCKEY: Google. We love Google. Same story. CONSUELO MACK: It’s so interesting. Those are core holdings. A lot of people own them. They’re a big component of the market, U.S.
market, but that’s okay as far as you’re concerned. MARK YOCKEY: Yes. CONSUELO MACK: Yes. Infrastructure is another area that Artisan
has identified as a theme. So, some examples of that that you think we
should know about. MARK YOCKEY: So, we own this company called
VINCI in France, and they own airports and they own the second largest construction company
in France, and it’s highly profitable. The contracting business is only three or
four companies, major companies that do all the contracting, and they make very attractive
margins. It’s very low capital commitment, so they
tend to be very high profitability, and they turn their assets four or five times a year. So, it tends to be highly cash-generative,
and we think that company’s going to keep growing. So that’s a great story, and it’s cheap. CONSUELO MACK: I meant to ask you under the
technology theme about artificial intelligence. Is that an area that you’re investing in
and, if so, where? MARK YOCKEY: Well, we’re doing it through
Google and through Facebook. CONSUELO MACK: Which are spending a ton of
money each on artificial intelligence. MARK YOCKEY: A ton of money and Microsoft
too, and I’ve met the heads of AI for Microsoft and for Facebook. The Facebook head of AI is a French guy. The French are really strong on mathematics
and artificial intelligence and this whole area of research, but we think it’s going
to be a big area, but it’s probably another area where the U.S. companies are going to
dominate. CONSUELO MACK: Wirecard is another company
that you’re invested in, in both portfolios. What’s the story with Wirecard? MARK YOCKEY: So Wirecard is a German payment
processor, and there are a couple of big trends going on. One is ecommerce, so people want to buy things
online whether it be from Amazon or whether it be from wherever. The other thing is people are using cash less. People aren’t writing checks. People are paying with their credit cards,
and so there are companies that specialize in processing these payments. Think about things like PayPal. Think about companies like … CONSUELO MACK: MasterCard. MARK YOCKEY: MasterCard. Think about … CONSUELO MACK: Visa. MARK YOCKEY: Visa. There are a bunch of these companies and other
names that are sort of doing the plumbing, and Wirecard is sort of in the plumbing business. CONSUELO MACK: Oh, it is. MARK YOCKEY: For internet ecommerce. Now what they’re doing is they’re calling
it omni channel, because if you’re a retailer or you’re selling something either to another
business or to a consumer, you have customers that are going to transact online. Some are going to do it in the store. You want to have a payment processing system
that will process payments no matter how the customer … you just want the money. Right? CONSUELO MACK: Right. Sure. MARK YOCKEY: You want to facilitate it. You want to make sure that the process is
as smooth as possible to make sure that the customer completes the transaction, and Wirecard
does that. They do it all over the world. We invested in it years ago when the stock
was five. It’s now 140, and we think it’s worth
more than 200. CONSUELO MACK: Wow. MARK YOCKEY: It is a little bit volatile. It can go up and down a little bit, but the
management is terrific. In the Global Fund we also own PayPal. We also own this company called WEX which
is another great story. They do fuel cards. CONSUELO MACK: Just solely fuel cards. MARK YOCKEY: Well, they do fuel cards, but
the new business is B2B transactions, so business-to-business transactions. So right now, most small and medium-sized
businesses write checks or have direct deposit from the bank, and what’s going to happen
is it’s all going to be done with cards in the future. It’s probably a 20, 30, 40, 50 billion,
trillion dollar business. CONSUELO MACK: Trillion dollar business. WEX. W-E-X? MARK YOCKEY: Yes, and these companies are
just fantastic. CONSUELO MACK: If you had to pick one investment
for a long-term diversified portfolio, what would it be? MARK YOCKEY: I’m going to go back to WEX. I really like the story of WEX and the idea
of payments between businesses and businesses being done on cards. Not very many people are doing it yet, and
I wouldn’t be surprised if in the next four or five years somebody buys this company,
but I think the runway for companies in this business and the whole payment space is very
attractive for the next five or ten years. CONSUELO MACK: So, we will end it there, Mark
Yockey. Thank you so much for joining us again on
WEALTHTRACK. We really appreciate it. MARK YOCKEY: Thanks for having me. CONSUELO MACK: At the close of every WEALTHTRACK
we try to give you one suggestion to help you build and protect your wealth over the
long term. This week’s Action Point is: Make some investments
outside of the country. All investors tend to have a home country
bias. It’s where we live, it’s what we know. The U.S. has been the place to invest for
the last decade. Our home country preference helped us. It’s late in the economic and market cycle
for us. Its early for some other countries, particularly
in the emerging markets where some countries are experiencing economic turnarounds and
political reforms. Among Morningstar’s favorite emerging markets
funds are one from Mark Yockey’s firm. Artisan Developing World Fund is rated 5-star
and is a Bronze medalist. The fund is run by an experienced emerging
market manager, Lewis Kaufman who launched it in 2015. It focuses on 40-50 high quality companies,
either based in the markets themselves, including frontier markets or developed market companies
with large exposure to emerging markets An established emerging markets fund run by
an experienced team always has a place in a diversified portfolio. Next week, we have an exclusive with 5-star
fund manager David Giroux. If you think the stock market was risky before,
wait until you hear his analysis. In this week’s EXTRA feature on our website,
history buff Mark Yockey shares one of his recent favorite reads. Please continue to share your thoughts when
you reach out to us on Facebook and Twitter and catch up with us anytime on our YouTube
channel. On this Memorial Day weekend join us in remembering
those selfless Americans who gave their lives in active military duty to protect the freedoms
we so often take for granted. Have a lovely weekend and make the week ahead
a profitable and a productive one.

ANTI-LAG | How it Works


(tires squealing and exhaust cracking) – Huh, what, is it broken? (engines spraying and cracking) Huh! (exhaust cracking) Oh, don’t worry it’s just anti-lag. (electronic music) Turbos, what’s not to like? Oh yeah, lag.
– [Man] You suck. – How do you get rid of lag? Anti-lag. (engine revving and exhaust cracking) If you watched how turbos work, you know that it takes a little while for a car’s exhaust gases
to spool up the turbo and make that sweet, sweet boost. If you haven’t watched it,
what I’m about to talk about will make a lot more sense if you do. The bigger the turbo, the more
rotational inertia it has, so the longer it takes to spool up. – [Man] You suck.
– So the greater the lag. (screaming) One way to reduce lag is with more turbos, but sometimes twin or sequential turbos still got a lot of lag
and a lot isn’t good. – [Audience] Yeah. – Especially if you’re
rally racing or drifting, you need that throttle response right now. Anti-lag, also called a bang-bang system, keeps the turbo constantly spooled up, even when you let off the gas and it makes awesome firework sound, (fireworks cracking) and it shoots fire from the exhaust, (engine revving and exhaust cracking) all so you can go faster. It does all of that by
igniting extra air and fuel in the exhaust manifold
or turbine housing, instead of in the cylinder and as we saw in the turbo video, the exhaust side of the housing,
well, that’s the hot side. Anti-lag systems rely on that extreme heat to cause gas to spontaneously
combust when it gets in there. That extra boom makes more heat. It also increases the pressure
in the exhaust manifold which keeps the turbine wheel spinning, even when the throttles closed and the exhaust isn’t flowing much, so when you go back to the gas pedal, that sweet, sweet boost, well, it’s already there waiting for you, like Ryan Gosling in The Notebook. – It wasn’t over, it still isn’t over. (sighs) – This little trick works really well but as you might expect, it’s super rough on all your equipment. That extra heat and all those explosions put a ton of stress on
the exhaust manifold and on the turbo. It’s so destructive that
world rally championship cars get a new turbo after every race. That’s not cheap. And that is why stock
turbocharged street cars don’t come with anti-lag systems. Your warranty would be like,
I don’t know, 10 miles, but it would be pretty cool. I’m looking at you OEMs. But if you’re determined to blow up gas in your exhaust manifold, well, then there’s a couple
different ways to do it. One is called a throttle kick or throttle bypass anti-lag system, which is where the throttle
plates stay slightly open, even when you’re off the gas and that’s combined with an ECU tune that delays the ignition timing and adjusts the air-fuel
ratio to be a much richer mix. On a typical combustion stroke, the ECU tells the spark plug to fire when the piston is right
around top dead center, so you get the most efficient
fuel burn and the most power, but with delayed ignition,
the spark plug fires when the piston’s already on the way down, as late as it possibly can and still keep the engine running. As it begins it’s exhaust stroke, the extra fuel hasn’t
fully burned off yet, so the whole exploding mixture gets pushed out into the exhaust manifold. It gets stuck out there, still combusting and exploding
right off into the turbo keeping it spooled up and giving you all
those anti-lag benefits. Another type of anti-lag
system is called rally-style or secondary air injection, which is what you usually see on WRC cars. Instead of cracking the
throttle plate open a bit, this methods adds extra plumbing
before the throttle plate to divert air around the
engine when it’s off throttle and send it directly to
the exhaust manifold. A bypass valve and solenoid precisely control the flow of air while the ECU provides
the rich fuel mixture and when everything arrives
at the rendezvous point, just before the turbo, bang bang! (exhaust cracking) The turbo spins and you get anti-lag. (children cheering) Modern rally-style systems
have a control knob for multiple settings on
anti-lag aggressiveness, so drivers can get just the right amount of throttle response,
depending on the terrain. It can also be switched off completely to stop the explode-y wear and tear on the expensive turbo parts. Drag racers on the other hand might also have a two-step rev limiter, which isn’t actually an anti-lag system but it does make very similar sounds. A two-step rev limiter,
just what it sounds like. It’s got two different rev limits. The first one is usually quite
a bit lower than the redline and you probably know
it by it’s common name, launch control.
(engine revving) In cars with a lot of power,
you don’t need or want to rev all the way to the engine’s redline to get the fastest launch. The first rev limit is set to minimize wheel spin off the line and
give you the optimal traction. The second rev limit is, of course, at the top of your red range to prevent you from floating a valve or blowing a hole in your block. Two-step rev limiters often get confused with anti-lag systems because they can both be done
with delayed ignition timing. Firing the spark plugs later effectively limits the
engine’s ability to rev but as we just found out, it also pushes unburned
fuels out of the cylinders and into the exhaust
manifold where it goes… (exhaust cracking) If you’re car happens to have a turbo, yeah, it might spin up a bit, but not like the systems
designed for anti-lag. So two-step and anti-lag are different, (claps) but they’re both still awesome. No lag!
(children cheering) Guys, thanks so much, honestly
we can’t do this without you. Make sure you click on
this subscribe button. We got new merch coming out. Sign up on our email
list at shop.donut.media. Check out this Science
Garage episode on turbos. Cop cars, check out this Wheelhouse. Follow donut on Twitter
and Instagram @donut.media. Follow me @bidsbarto. Don’t tell my wife an anti-lag system voids the warranty on our Focus. (light music)

Genesee Business Corridor | Southwest Rochester| 2019 University of Rochester Community-Engaged Film


You are here again. Ah, good morning! Mmmm.. I had the Bulgogi yesterday. The Bibimbap… I can’t make up my mind. What should I have today Sue? How about fish fry? That sounds good? Mmmm.. Sounds good to me. I love your fish fry! So you are having the fish fry today? Yes, please. OK. I got you. Wait. Bulgogi? Fish fry? Isn’t this a diner? I was just going to get some eggs and bacon. So this a diner… but I put the Bulgogi in the Korean food over here, because U of R kids come around here and they always like the Korean food. Bibimbap, Bulgogi. You know, all kinds of things. And fish fry! The neighbors like Fish Fry. And bacon, sausage, eggs. I mean, there’s normal, you know, American breakfast. That’s why I chose it. Ooh. What made you think of that? Because I’m smart. (laughs) I assume you’ve been here for a while. I’ve been here 40 years… in Rochester. Why Rochester specifically? I had a family here when I move over here. It’s how we do. All families. Brothers and sisters. We open Monday through Saturday 7 to 3. And Sunday we are open 8 to 2. I have eleven people work for me, they don’t wanna do it. I mean, I don’t mind… open until 7 o’clock and they said NO. I had another business here, before. Fish market. And then I move over here, you know, diner. Everybody seems welcoming here. You know, we treat them like our own family. So they come, tell me about their, you know, families. And I talk about my family. Sort of things. We just, trying to be united, trying to be, you know, family business. They all like me or I like them. Not everybody, maybe one person don’t like me, but hey. How many employees do you have? I have… this is family oriented. We are families. So, I started with… and started teaching my sisters, and then… I have only one young guy here. He’s a very nice guy. He started working here to stay out of trouble. Trying to work really hard, very nice guy. We love him and customers ask me “Is he your son?” I say “ Yeah, we adopted him.” We try to give him the right direction, to stay out of trouble. He is a good kid. We love him. (thunder noise) Hello! Did you guys walk here?
Yes. Oooh. I am just finishing up working. It’s raining outside, let me give you a ride to where you are going to. Aw, thank you! This is a hundred percent vegan establishment. So, you know, we offer all kinds of fruits and vegetables, and our smoothies, and wraps and salads, as well as we have a line of really good herbal teas and alkaline waters. So, you know, this is all really good stuff for the people. Also, we’ll be starting our Be Healthy Fresh Foods Farm where we’ll be cultivating fresh produce for the community to use and, you know, be able to benefit from employment so we’ll hire the people in the community to assist with our agriculture, and that’s essentially our goal, is to provide fresh healthy food, some better options as well as employment for the people, yeah. So, you know, this is a community business. For a long while this community it’s, you know, been serviced by a lot of bad food businesses and we wanted to provide the community with something healthy and fresh that they, you know, really needed large… that many of the people in this community and many communities like it are suffering from food related illnesses such as cancer and heart disease and diabetes, and it can be easily alleviated with more healthy food options. You know, just having more fresh food in your diet. So we are really grateful to be able to service the community in that way and specially being across the road from the school where we can get to the young people directly and we’ve been getting a really good response from them coming in is as well, so it’s been really rewarding to be able to, you know, operate in this capacity and, um, been giving people fresh and healthy food. Peace and love, brother. That’s Ra-Strenght. It’s a fruit smoothie that we offer here. It’s really good and high in Vitamin C, and good for boosting your immune system. Ra is the sun good from ancient Kemet. And we say we use the name Ra-Strenght because it’s like sun shrimp, it gives you a lot of energy. Wait, how about this one? Ah, the Black Panther! I’ve heard that name from the movie though. Yeah, actually it didn’t derive from the movie completely. It’s more so from the community organization of Black Panthers, which they started a breakfast club, and it’s really beneficial for the people. In fact, that’s why children get free breakfast today. So it’s just about a bunch of healthy smoothies like Jamba Juice? Nah, not like Jamba Juice. We are more community based and, you know, we more so strive to give people some real healthy fresh stuff. It’s gonna be more beneficial than Jamba Juice. We get all kinds of people, old people, young people, healthy people, sick people. You know, we get a bunch of people to come in and we are really grateful and they all have realy good experiences. That sounds great. You look like friends working together in this? Yeah, that’s right. We are all working to, you know, collectively provide for the community and um, and people really appreciate having brothers working together to give people this goodness. Oooh. That seems very important to you. Yes it is.