Why Take HR Certifications?


Currently, about 12 percent of HR professionals
in the U.S. hold a certification. HRCI boasts about 145,000 current certifications
and SHRM boasts about 92,000. That is a pretty elite group. You are probably wondering why I bring it
up. I want to invite you to become part of that
elite group. You will need to take a test and pass in order
to become a member of the group. I know that some of you may be giving me the
eye roll, stating that you are done studying and taking tests. You had enough of that in high school and
college. In fact, you tell me it is really hard to
just keep up all the HR laws and regulations. So, why should you take this leap? First, according to Payscale.com having a
designation can indeed raise your salary by as much as $10,000 a year. On top of making more money, your resume will
float to the top just by having those initials behind your name. In fact, many job listing for Human Resource
positions require one of these designations. Also, your colleagues will have a new found
admiration for you knowing that you made this investment in your craft. I feel pretty lucky to have my SPHR and I
can say that it has opened a couple of doors for me. I know it helped me get my job here at Employers
Council. Hopefully I have piqued your interest just
a little; Employers Council can help you. We have two study prep programs. One is through HRCI and the other is with
SHRM. Your company does not need to be a member
to take these certification classes. Employers Council offers day, evening and
weekend programs in order to fit into your busy schedule. We have our subject matter experts teach each
section. So, a labor attorney would teach the Labor
Relations section. Both programs have robust learning management
systems (LMS) for the class participant. The materials engage all adult learning styles
and provide sample tests, games, flash cards and audio files. You will be in class at our offices with other
individuals trying to prepare for the test. I have seen many study groups formed and professional
relationships established in these classes. Register today at EmployersCouncil.org or
call 800-884-1328 I look forward to seeing you in one of our
Spring sessions!

Aislelabs: Social WiFi to Supercharge Your Marketing Campaigns


At last, there is a product that allows brick-and-mortar
stores to understand their customers as easily as an online store. Aislelabs Connect not only allows physical
venues to collect data about their shoppers but do it far more effectively than an online
retailer. Up until now, online stores have always held
the advantage, by obtaining an email address or a Facebook like whenever a customer makes
a purchase. Suddenly, through a customer’s social media
platforms, they have access to extensive demographic information. But at a mall, store, or restaurant you can’t
just walk up to customers and ask for their contact information. Aislelabs Connect provides an easy solution. Connect brings the raw power of online data-collecting
to real-world businesses. This new platform transforms your guest WiFi
into a formidable marketing tool that helps you convert casual visitors into loyal customers. Here’s how it works:
A store visitor connects to the guest WiFi using any social account such as Facebook,
Instagram, or Twitter. All social networks are supported. Alternatively, they can authenticate via a
form by providing their email. Their first login is also their last:
From that point on, they’re permanently signed into the venue’s guest WiFi. Not only does the connection work where they’ve
signed up, but also at every other location where you run Connect making it convenient
for your guests. You get more than just your visitor’s email
address when they sign in with their social accounts. You also acquire names and demographic information
like age, gender, interests and visitor behaviour. You’ll be able to understand who your customers
are and what their interests are. Connect allows you to hyper-target your customers
based on any criteria such as age, interest, or if they haven’t visited in awhile. Quickly create and run automated social campaigns
via Facebook audience network, Instagram and Google ad network as well as email campaigns. Also use Connect’s template builder to make
email campaigns fast. The platform evaluates the return on investment
by assessing store visits attributed to your campaigns. Connect lets you effortlessly create digital
surveys. Know exactly what your customers think about
your store or venue and devise informed strategies to improve and optimize
Connect’s enterprise-grade artificial intelligence and deep learning engine will grow your subscriber
base from thousands to millions of engaged customers — all through your current wireless
infrastructure and with no additional hardware costs. Connect’s enterprise-grade arti cial intelligence
and deep learning engine will grow your subscriber base from thousands to millions of engaged
customers — all through your current wireless infrastructure and with no additional hardware
costs. Aislelabs provides WiFi marketing solutions
for multinational shopping centers, international airports, the food and beverage industry,
hospitality, public venues, retail chains, and global brands. Get started with Aislelabs Connect right now. Sign-up today for a free account and learn
more about Aislelabs products.

How to know if it’s time to change careers | The Way We Work, a TED series


Translator: TED Translators admin
Reviewer: Camille Martínez I was not one of those kids that knew exactly what they wanted to do
when they were growing up. In the last 15 years of my career, I’ve been an English teacher,
attorney, video game creator and now, a toilet paper salesman, selling millions of rolls
of toilet paper a year. [The Way We Work] Life is about finding the intersection
of what you really, really love with what you’re really, really good at. As simple as it sounds,
it’s really not that easy to find. After a brief stint as an English teacher, I went to law school and ended up
becoming an attorney at a big law firm here in New York City. Like most Americans,
for the next two, three years, I was holding on to my job for dear life, working really late hours at a job
that I thought maybe I was good at but certainly not one that I really loved. I then came upon the epiphany that it takes years if not
tens of thousands of hours to get really good at something. I really didn’t have
a lot of time to waste. This talk isn’t for those
looking to quit their job because they don’t like their boss
or they had a long day at work. This is for those that are ready
to make the completely scary leap into a brand-new career. So as you think about
making a career change, here are a few tips
I hope you consider and a few things
I’ve picked up along the way. First, there’s three things to think about
before you’re ready to move on. Number one: professional
life is about learning. If you’re not even interested
in learning anymore, that’s a huge red flag that there might not be
a future for you in that industry. Number two: career changes
are often gut-driven. If you constantly have sleepless nights where you’re wide awake staring
at the ceiling thinking, “Oh, man. I can’t live with myself
if I never try to make this change or if I don’t even
actually investigate it,” then trust your gut. It might be time for that career change. On the flip side, one reason to not move on
is short-term pain. If you don’t like your boss or people at the office
are grating on you, that’s actually not a good reason
to absolutely change your career, because when you do change a career, you generally have to start
from the bottom, and you’ll probably feel
a lot of short-term pain, whether it’s through a lack of
salary or lack of a title. Pain at any job is inevitable. So now you’re convinced
that it’s time to change your career. Then there’s three things
to do immediately. First: network, network, network. No one ever builds a career
without a good mentor or a good support network. What I mean by networking
is getting all the great advice that you can possibly get. Technology has made it so simple
to reach out to new people to say, “Hey, I’m thinking
about making a career change. Do you have just five
minutes to chat with me?” That passion and that hunger
and that ability to be a sponge really attracts awesome mentors and people willing to give you their time to give you some good advice. So go out there and meet new people. The second thing
you need to do immediately is shore up your finances. The reality is, when
you change your career, you’ll either start
with a job with a lower title or lower pay or maybe even no pay, especially if you’re starting
your own business. So going out there and making sure
your finances are in order to make the transition less painful is really, really important. For me personally, as I made
the transition from being an attorney over to a video game creator, I wanted to have at least six to 12 months
of personal runway in the bank. Six to 12 months might not be
the right number for you, but be honest with yourself
on what that number should be. Number three, if you’re not ready to make
the full jump right at this moment, then get your side hustle on. Side hustles could be anything
from volunteering with an organization that’s in the new industry
you want to go into, could be starting your business
part-time on the weekends. It’s a free way to get a taste
to see if you really love something. So you’re ready to make the move or maybe you already made the move. Here are three things
you should think about doing, right now. One: do not — I repeat —
do not burn bridges. You spent years building those bridges, why burn them now? The world is such a small place, especially with all
these online platforms, that, believe me,
you will see these people again and probably in the most
inopportune times. Number two: take stock
of what you’ve learned in your previous career or careers. Most likely, a lot of those
things are really applicable to your new job and your new career, whether it’s interacting
with people, playing on a team or dealing with jerks and assholes. All those things are really
universally applicable. You’ll find jerks no matter
what industry you’re in; no one’s immune to it,
everyone’s got to figure it out, and you probably know
how to do it already. Lastly, when you start your new job,
you’re going to be nervous. But don’t worry, take a deep breath, because this is what I want to tell you: you’re part of a new team now, and everyone around you
is rooting for your success, because your success is their success. So welcome to your new career.

6 ways to improve your relationship with money | The Way We Work, a TED series


Translator: TED Translators admin
Reviewer: Joanna Pietrulewicz When you think about money and your dreams and you’re looking at your account, you’re like, “My bank account
does not align with my dreams.” [The Way We Work] Financial health for a typical
American household can be stressful. We know that 46 percent
of all Americans would struggle coming up with 400 dollars
in the event of an emergency. And 60 percent of all Americans
will face that emergency within 12 months or less. When you ask the question,
“What does money mean to you,” most people will say things like,
“I feel anxious.” And so the insecurities come.
The shame comes. I think we have a fraught
relationship with money, because it comes with judgment. When you’re not able
to pay your bills on time, you can personalize that. I don’t want anyone to think
that I’m not smart. I don’t want anyone to know
that I am very insecure with money. I don’t want anyone to know
that I am super stressed out. So now let’s change the narrative. [6 lessons on how to improve
our relationship with money] [1: Talk about it.] You can’t do it alone.
And that’s when your squad has to come in. It’s taboo. We typically don’t talk about our stresses
when it comes to money. We need to come together
as a group of friends, no judgment, no shame. Celebrate the fact
that we’ve made a decision that we want to have
a better relationship with money. That is worth applauding
or snapping your fingers about. Once you’ve done that, then you get real. Nothing should be off-limits. Where does this relationship come from? Why am I spending all this money
on things that don’t align with my goals? What are your fears?
What are your hopes? What are your dreams? But then we start to take action. What can we do this week?
Or what can we do this month? [2: Understand what money is] Money is not the end-all be-all. It’s the mechanism to accomplish
whatever your goals are. It does not define you. It’s just a mechanism
to accomplish what matters to you most. [3: Identify what matters to you … ] Ask yourself one fundamental question:
what are you saving for? If you’re saving for a car,
if you’re saving to pay down your debt, if you’re saving for that rainy day fund, it will include short-term goals and it will include long-term goals. [4: … and then really picture it.] Visualize what you’re really
trying to accomplish. A vision board is visual representation of what you’re saving for. So if we break it down,
go get a poster board. Get your markers, get your glitter. Take magazine pictures, cut it all out. Have that picture of that great trip. Have the picture of you
paying down your student debt. The vision board sounds like,
“Oh, how can that really help?” The point is your goals
need to align with your behaviors, and the vision board
is really a representation of where you wanna go
and then how you live your life, and in the meantime
are the steps to really get there. [5: It’s not what you make,
it’s what you keep.] It’s not about what you make,
it’s about what you keep. It’s about understanding
do I have the ability with what I’m making
to take care of my basic needs? And if not, what adjustments
do I need to make? And then we start to break it down
and talk about the tools. We start to say, “Do we have
our savings account, auto-save?” Set it and forget it,
or every day, put a dollar a day. Whatever that rhythm is for you, the goal is the rhythm, not the amount. You can start slow. You can start small,
but you have to start now. And then let me give you a trick,
we all have impulses. Many times, because
the phone is always with us, we start shopping. Go out to any site,
shop up, put it in your cart. Just don’t hit buy. Wait 24 hours, go back and ask yourself, “Do I really need it? What about these items map to my goal?” And if it’s nothing,
hit delete and you got your fix. [6: Be good to yourself.] It’s also important to know that your self-worth
is not determined by your net worth. This is something
that we can do better about. You celebrate your wins. And when you make that misstep,
no judgment, no shame. Just get back at it.

Validating your new market


Hi! You’ve come to the right place
to start the process of expanding your business
into new countries. But before you start selling
your products or services abroad, it’s really important to decide
which countries make sense for you. Which markets have the most demand
for what your businesses offer? Do some pose legal
or logistical challenges that you need to be aware of? We’ll walk you through
how analytics and tools can help you decide which markets offer
the biggest opportunities for you. Let’s say you’ve got an online shop
selling hard-to-find vintage records. Business has been going
really well at home in the UK, so you’re starting to wonder
if expanding into new markets could be your next big step forward. The question is, where?>From Portugal to Finland,
and Ireland to France there are some markets
where your products could be a hit, and others where you’d be
less likely to find success. Fortunately, there are
lots of tools you can use to gauge the situation in advance. You could start by looking
at Google’s Market Finder. This free tool allows you
to quickly analyze search traffic on keywords that are important
to your business. For example, where do people
do a lot of searches for vintage records? Countries that show a lot
of search traffic for terms like these could be markets with lots of demand
for your products. On the other hand, countries that don’t tend to generate
a lot of searches for these terms probably aren’t your best bet. By using Google Market Finder you can make more informed decisions about where to invest
in expanding your business. Now, once you’ve found some countries that do a lot of searching
for your products, use tools like Google’s Keyword Planner,
or Bing’s Keyword Research Tool, to find out how much competition
there is for search ads. This will help you know whether you’re entering a market
with few competitors or whether you’re entering
an already crowded space. Another handy tool is web analytics. Whether you’re using Google Analytics or any of the other
common analytics tools, you can check whether people
in other markets are already showing interest
in your business. For example, imagine you only shipped
your products within the UK so far. You might notice that you’re getting
a lot of website visitors from France. They’re browsing your website
and learning all about you, only to realize they can’t buy
your products yet. This could give you an insight that you might have a customer base
waiting for you in France. So, we’ve looked at tools
to help you understand market demand and competition. Of course, there are some
other considerations you should take into account when deciding which markets to focus on. For example, some countries may pose more legal regulatory
or tax issues than others. You’ll want to get an idea of this
before you start investing in a project to expand your business. Some markets may seem
appealing to you on paper, but doing some research
into these kinds of issues will help you avoid any nasty surprises. Fortunately, many governments
have websites where you can find resources
to help you answer these questions. So, let’s recap. Expanding your business into a new market
could be a great way to grow, but before you jump straight in use online tools to help you understand where there’s a strong demand
for your products. Then, make sure you’re not wandering
into any legal or regulatory issues by doing some background research first. Once you’ve done that, you’re well on your way
to growing your business in a new market

Wisr App | Pay Down Debt Faster


pay down your credit card debt faster
with Wisr App because finding the extra cash to stay ahead is tough when life can just be plain expensive instead, do it automatically Wisr App is a smart bit of kit you can set up in minutes to work in the background of your life to help you you pay off your debt faster doing what you do everyday each time you make a purchase Wisr App rounds-up the transaction to the nearest dollar and each month puts the spare change to any credit card or mortgage debt you like these cents can an make up dollars and add up to hundreds per month Wisr App works alongside your existing repayments providing that extra cash to pay down your debt to help keep your stress far far away set your targets track your progress even give your round-ups an extra boost because every little bit helps you’ll feel smarter calmer and wiser so go for it get the Wisr App today

Digital Marketing Truth Summit Delhi | Invitation


Hello everyone next week, I am coming to India and on the 20th of April I am hosting my own conference so that I can answer any of your questions About digital marketing. So whatever questions you have about digital marketing whether it’s what does the future look like? How do you triple your salary as a digital marketer? How do you clear job interviews? And should you even go into digital marketing or not? Whatever your questions are, make sure you register for this event so that I personally can answer your questions and help Give you clarity as to what direction you should go in and what you should be doing Now in addition to the Q&A session that I’m going to be hosting I’m also going to be running several other seminars Now the really important point about the other seminars that I’m going to be running Is that the topics I will be touching on and the information I will be giving out No one else is talking about in New Delhi So make sure you register for this event because not only will I be answering your specific questions? I’m also going to be giving you lots of guidance as to how you can get ahead of your peers By doing the things they don’t even know about so make sure you register and hopefully I will see you soon

How to embrace emotions at work | The Way We Work, a TED series


Translator: TED Translators admin
Reviewer: Krystian Aparta No matter how hard you might try, you can’t just flip a switch
when you step into the office and turn your emotions off. Feeling feelings is part of being human. [The Way We Work] A pervasive myth exists
that emotions don’t belong at work, and this often leads us to mistakenly equate professionalism
with being stoic or even cold. But research shows that in the moments
when our colleagues drop their glossy
professional presentation, we’re actually much more likely
to believe what they’re telling us. We feel connected to the people around us. We try harder, we perform better and we’re just generally kinder. So it’s about time that we learn
how to embrace emotion at work. Now, that’s not to say you should suddenly become
a feelings fire hose. A line exists between sharing,
which builds trust, and oversharing, which destroys it. If you suddenly let your feelings
run wild at work and give people far more information
than they bargained for, you make everyone around you uncomfortable and you also undermine yourself. You’re more likely to be seen as weak
or lacking self awareness, so, great to say you weren’t
feeling well last night — you don’t need to go
into every lurid detail about how you got reacquainted
with your half-digested dinner. So there’s a wide spectrum
of emotional expression. On one hand, you have under-emoters, or people who have a hard time
talking about their feelings, and on the other end are over-emoters, those who constantly share everything
that’s going on inside, and neither of these make
for a healthy workplace. So what’s the balance
between these two extremes? It’s something called
selective vulnerability. Selective vulnerability is opening up while still prioritizing stability
and psychological safety, both for you and for your colleagues. Luckily, anyone can learn to be selectively
vulnerable, with practice. Here are four ways to get started. First, flag your feelings
without becoming emotionally leaky. Bad moods are contagious, and even if you’re not vocalizing
what you’re feeling, chances are your body language
or your expressions are a dead giveaway. So if you are crossing your arms
or hammering on your keyboard, your coworkers are going
to know you’re upset. And if you don’t say anything, they might start to think
it’s about them and get worried. So if you are reacting
to a non-work-related event, so traffic for example, just flag it. You don’t need to go into detail. You can say something as simple as
“I’m having a bad morning. It has nothing to do with you.” Now if it’s a work-related event that’s causing you
to feel strong emotions, that brings us to point number two. Try to understand
the need behind your emotion, and then address that need. If you suddenly start to find
everyone around you irritating, sit back and reflect on that. And it might be that you’re irritable
because you’re anxious, and you’re anxious because you’re worried
about hitting a looming deadline. And in that case, you
can go back to your team to address that need
and say something like, “I want to make sure I get everything
done ahead of the deadline. Can you help me put together
a realistic plan to do that?” If you’re thinking of sharing, try and put yourself in
the other person’s shoes. So if what you’re about to say
would help you feel more supported and better understand the situation, then go ahead and share it. But if it gives you any kind of pause,
you might want to leave it out. And finally, read the room
and provide a path forward. If everyone on your team
has been pulling long hours, and you notice that one of your colleagues
seems particularly deflated or anxious, you can acknowledge that
and show some empathy, but then try to give
them something actionable that they could hold on to. And in this case, you could suggest that
you go to your manager and ask that your weekly meeting be pushed back a day
so you both have more time to work. You’re showing you’re invested
in their success, but also that you care
about their well-being. When we can be honest about what we feel, and freely suggest ideas, make mistakes and just not have to hide
every piece of who we are, we’re much more likely
to stay at the company for a long time. We’re also happier and more productive. So take a moment to reflect
on the emotional expression that you bring to work each day. And if you are prone
to oversharing, try editing. And if you’re a little bit more reserved, look for moments when you can
open up to your colleagues and be a bit vulnerable. And chances are,
there will be a big difference in how people respond to you. And selective vulnerability
might just become one of your most valuable tools.

Why should you think about Salary Sacrificing?


Right now, you’re probably planning for new wheels, a trip to Bali, or even going to a music festival. And if you find you’re low on cash, you can just work some extra hours to make up the difference. But even if you’re making a decent wage today, that’s no guarantee you won’t be struggling when you’re retired. If you think it hurts running out of cash before payday now, think of how much worse it’ll be later on. This is where Energy Super comes in. We’re here to help you get more out of life when you’re no longer working. You might even pay less tax. Have you ever wondered what its gonna be like when you finally stop working? You know when you have to live off your super, and you’re stuck with what you put away between now and then? Sure, your boss chucks some money in your super now, but you know what, it’s probably not going to be enough to really enjoy the good life. And small regular contributions can really add up over time and make a massive difference. If you make contributions to your super fund before your income is taxed, you’ll end up with more money when you retire. You could also save on tax straight away. Yep right now. It’s called Salary Sacrifice. Here’s how it works. Let’s say you earn $85,000 before tax is taken out, and your salary sacrifice is just 5% of that. Your net take-home pay would only drop by $50 a week, but you’d have $70 a week more in your super and save on tax. So you’re ahead by $20 a week. That’s around $3,600 more in your super that year which could really add up over time and give you much more to work with when you decide to retire. Not bad, huh? See? Super’s not just for oldies. It’s about making some smart and simple choices early in life. Sacrificing a bit of your pay now for more super and peace of mind in retirement makes a stack of sense for many people. And it’s all pretty easy to set up through your payroll. But just remember, extra tax may apply if you go over the contribution limits. Don’t forget to check out all the pros and cons first to make sure it’s right for you. Energy Super’s salary sacrifice calculator and fact sheets can show how you can benefit now and enjoy a cruisey retirement. Go on! What are you waiting for?

Pay Off Debt or Invest?


– Hey this is Matt from
Let’s Not Be Fools. So, you have some extra
money and you have a choice. You can either invest it
or you can pay off debt. What should you do? Let’s talk about that. (hip hop beat) Most of the time, paying off debt is the superior financial choice. I mean, if you think about it, let’s say you have a credit card
at 15% interest rate and you have a chance
to invest some money. Well, to make it worth
your while to invest it, you’d have to make more than
15% return on your investment. So, paying off a credit card
at 15% interest is much better than even getting an
investment return of 15% because that investment return is actually subject to capital gains
tax at the very least or even worse, your
normal income tax rate. Paying off high interest
is also a guaranteed return on investment, whereas in
a stock market investment, you’re not going to get that guarantee. Thirdly, you should think
about paying off your debt as a short-term effort,
but think about investing in stocks as a long-term commitment. There may be some cases where investing is actually preferred to paying off debt. Let’s say you have a mortgage
at 4% and after taxes, it really is an effective
3% rate that you’re paying on your mortgage. Well, the stock market
gives you returns of maybe seven to 8% per year, so that
spread is very attractive. And, I think that spread
is worth going after. So, you don’t necessarily
want to pay down your home unless that paying down your
home is really something you want to do and
gives you peace of mind, then go ahead and do it. Otherwise, I would take
advantage of the spread. Also, consider if your employer offers you a 401(k) plan, they may
offer you a matching amount. That matching amount may
be 50 cents on the dollar. In that case, I would take money and I would contribute it to your 401(k) to get that match and
just contribute up to your matching point on your 401(k). That 50% return on your
matching investment is much better than the 15%
return on your credit card, so that is something to consider. How about student loan debt? Should you actually
invest in the stock market and not pay down your student loan debt? Well, let’s say your student loan debt is in the four to 5% range. Again, the stock market
returns may be seven to 8% on the long-term, so you may want to grab that spread as well. In your mind, you’re thinking,
however just remember there’s only a certain amount
of interest on your student loan that is deductible on
taxes, so that’s not going to lower your rate all that much. And, the spread between
the stock market gains and what you’re paying
on your student loan isn’t accounting for the
risk that you’re taking by carrying that student loan debt. It’s always more risky for
you to be carrying debt than not to have debt, so
you gotta keep that in mind. I would recommend you
concentrate on paying down your student loan before you
invest money in the stock market or in other
investment, unless, again, your employer offers you
a 401(k) matching amount, let’s say 50 cents on the
dollar, like I said before. In that case, I would
go ahead and contribute to your 401(k) over paying
down your student debt up to that 401(k) match. So, I think I’ve given you
some things to think about, whether or not you should
invest or pay off debt when you have debt. Again, high credit card interest rate debt is something you should definitely concentrate on paying off. Student loan debt, you
should concentrate on paying that off too. In the end, just do what
you’re most comfortable with. Just trust your gut instinct. Any decision you make isn’t
likely to be a financial disaster either way. So, don’t worry too much about it. You don’t have to go all
in on one or the other. You can actually take some
of your money and invest it and take other parts of your money and pay down debt as you please. Just, consider the things I said earlier in this video, especially
about the 401(k) matching that you get from your
employer, if you’re employer offers that and I think
that’s enough for now. If you like my videos, please
hit the subscribe button. I’d appreciate it. Let’s not be fools with our money. Have a great day.